The war against the wedgie

A-dawg, Denver, CO — Tue, 11 Mar 2008 18:24:15 GMT

I love Sarah Chalke.

The war against the wedgie

Laura, Tallahassee — Tue, 11 Mar 2008 18:57:17 GMT

I love commercials for (non-disgusting) everyday minor annoyances, especially ones you don't really think about celebrities having. Sarah Chalke was indeed a great choice for the ad campaign.

The war against the wedgie

brian — Tue, 11 Mar 2008 19:04:21 GMT

Long live The Wedgie! Secret weapon of 5th grade bullies the world over!!!

The war against the wedgie

Jen Babe, Riverside, CA — Tue, 11 Mar 2008 19:09:27 GMT

Me too!

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Jezzibelle, Adrian, MI — Tue, 11 Mar 2008 19:21:16 GMT

A little over the top-but funny!!!

The war against the wedgie

Jenn M, Raleigh, NC — Tue, 11 Mar 2008 19:23:10 GMT

It's simple.....wear a thong, it also gets rid of panty lines.

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Becky — Tue, 11 Mar 2008 19:23:19 GMT

The women of the world have definitely been clamoring for this

The war against the wedgie

Bonnie — Tue, 11 Mar 2008 19:55:10 GMT

A thong- really 250 pound woman in a thong. Image delete.......

The war against the wedgie

CA, Corpus Christi, TX — Tue, 11 Mar 2008 19:56:51 GMT

I agree, women of all ages have been clamoring, even if just among themselves, for to wedgie underwear!

The war against the wedgie

Melissa — Tue, 11 Mar 2008 20:27:36 GMT

Uh, yeah, no wedgie underwear are a great idea. Who really likes running around all day with those skimpy VS's creeping up your tush?

The war against the wedgie

Brenda Hunter — Tue, 11 Mar 2008 20:29:56 GMT

Call me, dumb! But I don't know what "wedgie-free" means. The first time I'd ever read or heard the term is when the two little boys invented "wedgie-free" shorts a month or two back. The term isn't a part of my culture. What's the definition?

The war against the wedgie

George, Elmira — Tue, 11 Mar 2008 20:34:37 GMT

Sarah Chalke is drop dead sexy!

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Cody Phoenix, AZ — Tue, 11 Mar 2008 20:50:50 GMT

Is'nt a thong pretty much a wedgie? I wouldn't want to walk around with that all day.

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Jean L., FTL — Tue, 11 Mar 2008 21:28:11 GMT

Great way to sell granny panties! Just make them hip and funny...

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Christie, GA — Tue, 11 Mar 2008 21:45:01 GMT

LOL...I think this is a great campaign. I hate undies that "creep up." And for those who say to just wear a thong, all I can say is for some of us just because they make it in our size does NOT mean we should wear it. Besides, if I hate wedgies from regular undies why the heck would I buy something that is supposed to be a wedgie?

The war against the wedgie

Connie, Seattle, WA — Tue, 11 Mar 2008 22:34:47 GMT

Sounds like a good ad alternative to the typical bimbo prancing around in underwear and heels appearing to flirt with the female viewers/potential customers and seeking male approval which makes women want to hurl. What a concept, women buying underwear for how it feels instead of what men supposedly think of it. Actually Victoria's Secrets problem is they advertise to men but women are the only people who buy underwear.

The war against the wedgie

MM,NY,NY — Tue, 11 Mar 2008 23:50:31 GMT

Go Commando !

The war against the wedgie

Tracee Sioux, East Texas — Wed, 12 Mar 2008 01:42:45 GMT

YES actually it IS something the world has been clamoring for, since you asked - I've written all about it here in Her Way Sucks, I Prefer His (coincidentally, also a Hanes reference): http://www.blogfabulous.com/her-way-sucks-i-prefer-his/

The war against the wedgie

Jill, DC — Wed, 12 Mar 2008 12:37:29 GMT

My thongs don't ride around all day in my crack, gotta wonder what you ladies are about.

Still, this campaign is hilarious!

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Pat Goodrich — Wed, 12 Mar 2008 13:14:15 GMT

I don't think this will fly with the younger generation because they all wear thongs, which is, in fact, a wedgie!

The war against the wedgie

Diana, Orlando FL — Wed, 12 Mar 2008 14:50:23 GMT

While it's true that a thong is inherently a wedgie, there's way less fabric there than with regular panties that "wedge." I am indeed overweight, but have been wearing only thongs for *stops to think* more than 10 years. Haven't owned any granny-panties since finding my solution.

The war against the wedgie

Jen — Wed, 12 Mar 2008 15:40:44 GMT

I think this is a fun campaign! Wedgies haven't really been a problem for me, but i like the ad enough to want to check out the panties! :) And Sarah Chalke was a great choice...kind of the every gal, so we can identify with her. I love it!

The war against the wedgie

phyllis troy new york — Wed, 12 Mar 2008 16:21:34 GMT

wedgies are no fun they can be imbraceing

The war against the wedgie

Patrick, Houston, TX — Wed, 12 Mar 2008 17:20:40 GMT

I'll say it again. Sarah Chalke is an inspired choice. She's funny and sexy....a complete babe.

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John, NYC, NY — Wed, 12 Mar 2008 17:58:11 GMT

MM, from NY NY has got it right, COMMANDO IS the way to go. Wedgies, thongs? Straps up your crack? Who cares? Commando will send you into a blissful oblivion of fresh air. Aaaaahhh....

The war against the wedgie

Danielle, Folsom CA — Wed, 12 Mar 2008 18:26:00 GMT

Just do like Britney and don't wear any at all!!!

The war against the wedgie

Thewhiterabbit, Barbados, West Indies — Wed, 12 Mar 2008 18:26:57 GMT

To Connie: Sorry, but this man buys ALL the lingerie for his wife, and has always done so. Before you panic and go femi-nazi ballistic, this man listens to what she wants, needs, desires, likes, doesn't like, etc, then buys lingerie that fit all the above and are sexy, too; we are then both happy! The real problem with lingerie is that manufacturers don't listen to what women want. My wife detests underwire bras, claiming they are uncomfortable, but can a man find a sexy non-underwire bra easily today????? Some ignorant fashion guru somewhere decided all women want to "push up" so those who prefer soft, but lacy alluring, and properly revealing must just do without. I well remember any number of really hot bras without underwires on sale in the 1970's that exuded sophisticated sensuality but were reputedly (I don't wear what I buy for her) quite comfortable. As for the no-wedgie wonders, there are numerous styles available that don't creep and at the same time don't make you look an eastern European peasant woman digging potatoes!

The war against the wedgie

John Doe — Wed, 12 Mar 2008 19:01:57 GMT

I heard they were considering Britney Spears for this campaign, but then they realized she never gets wedgies ;)

The war against the wedgie

Jane Doe — Wed, 12 Mar 2008 19:52:49 GMT

They don't call thongs "butt floss" for nothing. I prefer boy shorts, which I think are very sexy without being "grandma". Oh, and going commando may work for a man, but then I get wedgies with my pants!

The war against the wedgie

dave, hartford, ct — Wed, 12 Mar 2008 20:17:13 GMT

she is the Terri Garr of the new millenium

The war against the wedgie

Tim — Wed, 12 Mar 2008 22:24:57 GMT

I had no idea women got wedgies on a regular basis. What is wrong with your underwear? I'm a 40 year old man, and I can't remember ever getting a wedgie without outside 'help'. Maybe the underwear are just too tight?

The war against the wedgie

Marie, Los Angeles, CA — Thu, 13 Mar 2008 04:31:23 GMT

Tim.. tighty-whities and varieties of boxers cover the whole, uh, cheek, so men's underwear stays put. Ladies underwear is cut higher, which looks nice, but if they don't fit right, they creep all over the place. Me, I like the boy shorts. Fortunately, so does my husband. >:)

The war against the wedgie

Merle — Thu, 13 Mar 2008 14:03:49 GMT

oh, goodness, someone dredged up that old bromide "femi-nazi" on a wedgie free underwear commercial comment list. Let's put that one out to pasture along with all those other hurtful and oppressive racist, agist and sexist talk

The war against the wedgie

John, Danbury CT — Thu, 13 Mar 2008 15:27:35 GMT

Why is this only aimed towards women? Me get wedgies too!

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Susan, NC via LA — Thu, 13 Mar 2008 15:41:37 GMT

Wear a thong? I prefer my undies on my butt, not in it. Isn't a thong just a wedgie, anyways?

The war against the wedgie

Monique, Sacramento CA — Thu, 13 Mar 2008 15:51:08 GMT

Thong?? Unsanitary choice and permanent wedgie? No thanx. I'm sexy & comfy in my bikinis.

The war against the wedgie

Lisa_S. Germantown, MD — Thu, 13 Mar 2008 18:42:35 GMT

There's nothing worse than paying $13 for a pair of VixTrix drawers and getting a continuous wedgie by them. Yes, women of all over are tired of the wedgie from poorly engineered undies. No, the manufacturers don't listen. I prefer an underwire bra myself - less material with a wire. But so many bras jab mercilessly. Bali has a nice "No Poke" line that doesn't poke, but the "Live it up" line digs. And what about lace? I can't find a comfy "lacy" bra, the lace all scratches terribly. I want my supportive garments to do their job, comfortably. I don't need a wedgie or breasts up under my chin. Underwear that covers the whole behind is preferable and a bra that keeps the "girls" front and center is all I need. Thank you.

The war against the wedgie

MDR — Thu, 13 Mar 2008 18:44:24 GMT

Not as good as the Pretty Polly ads that spoofed Thomas Dolby's Blinded me with Science that was shown in the UK. Ahhhh, the good old days when underwear was part of Sara Lee.

The war against the wedgie

laura,lyons,illinois — Thu, 13 Mar 2008 19:09:23 GMT

I agree Sarah Chalke is perfect for this ad, I thinks it's hilarious she is so funny

The war against the wedgie

Connie — Thu, 13 Mar 2008 19:22:12 GMT

Dear White Rabbit: How did I become a feminazi? Sounds like I frightened you. My husband, like most men, does not even buy his own underwear and I don't care to have other people buy my underwear. I would bet 95% of all underwear for both sexes is purchased by women because women are the only people I ever see when buying underwear. For that reason all underwear ads should be aimed at women and there are not any women who look at underwear on a model and think "yes I can see that is good underwear because she looks good in it so I will buy that". Women think "WOW she is 30 pounds thinner, has plastic boobs and is 8 inches taller than I am, I would look like humpty dumpty in that and please stop flirting with me bitch." But I am sure this is being demonstrated now that Tivo is selling second by second info on when the channel gets turned to Media Companies.

The war against the wedgie

Linda, Dallas, TX — Thu, 13 Mar 2008 19:34:43 GMT

I love the commercial, and I love Sarah Chalke. She's one of the gals that proves you can be sexy...and SILLY! But i'm on the thong and boyshorts bandwagon. Every day thongs are really supposed to go UP your crack, it's just supposed to line it, so there are no other panty lines. I found that solution to wear boyshorts with slacks. And I mean slacks, the kind that show your feminine shape without hugging your entire butt so everyone can see the cute dimples you have even on those cheeks. :-)

The war against the wedgie

anonymous — Thu, 13 Mar 2008 19:40:00 GMT

Granny Panties baby! aka big girl panties

The war against the wedgie

Tammy E.B.R Parish, LA — Thu, 13 Mar 2008 21:20:32 GMT

Being a big breasted woman DD (something God gave me) and having to buy a bra is a job in itself. Most bra manufacturers think you have to have wire for that size. As for the thongs being "anal floss" I think not. I wear thongs and if you buy them the appropriate size you don't even notice that they are there. Beats "digging potatoes" all day keeping the granny panties from creeping up :-=)

The war against the wedgie

Karen - Southern California — Thu, 13 Mar 2008 22:20:21 GMT

I have to say I laughed outloud at all the commericals, especially the "Caught on Security Camera" one.

The war against the wedgie

Elizabeth — Thu, 13 Mar 2008 23:17:31 GMT

I am seriously excited about this ad. I hate getting a wedgie, especially since I run marathons!!! so exciting!!!!!!!!!!!!!!

The war against the wedgie

Dan — Fri, 14 Mar 2008 00:31:17 GMT

she is sexy!! and yes commando is the way to go ladies. Hate it or love it its the best solution for guys and gals.

The war against the wedgie

Roy, Austin, TX — Fri, 14 Mar 2008 12:38:27 GMT

LOL Nice commercials. I love the Scrubs cast.

The war against the wedgie

Marcia, Chicago, IL — Fri, 14 Mar 2008 18:10:12 GMT

I LOVE Sarah Chalke! She is hilarious and these commercials are SO funny and very accurate!!

The war against the wedgie

Liz, Toronto, Ontario — Tue, 25 Mar 2008 21:06:16 GMT

Tammy is right: if you buy a thong that fits, you can't even feel it! It doesn't feel like a wedgie because there's not all that fabric crammed in there. As for boy shorts (visible panty line issues aside), if you've got large thighs they tend to roll up at the bottom and feel (not to mention look) pretty crummy. Viva la thong!

The war against the wedgie

LaQuinta, Trenton, NJ — Wed, 26 Mar 2008 12:36:57 GMT

From some of these comments it appears that not only has the American public (in this case, female) accepted their lot as the fattest nation on Earth, they now demand companies market to their gluttonous selves. Of course the overweight don't feel comfortable in thongs or bikinis, their self-esteem is low and these garments don't help control their excess girth. Clothes won't fix you, push away the plate and get fit.

The war against the wedgie

Mitchy, Monroe, Ohio — Tue, 01 Apr 2008 17:35:53 GMT

Hey, I'm fat and I have no problem with it. I'm not fat becasue I have a low self-esteem. Honey, I am an awesome person, very nice and very pretty. I wear under clothes that fit and that make me smile. If it pokes or scratches or rides, I don't need it. I work hard for 40 hours a week at a desk, I go home and help my kids with their homework, make dinner, do my chores, talk to my husband, call my friends to chat and then go to bed. I'm not ashamed of any of it. I eat what a lot of my less hefty friends and family eat. I could go to the gym for an hour each day, and when I did I lost weight, but to do it, I have to give up time with my loved ones. It's not worth it. I'll walk around the neighborhood with the kids and the dog and call it a day.

The war against the wedgie

Susan, Yorktown, VA — Thu, 03 Apr 2008 12:40:36 GMT

Great news! Maybe now we'll get rid of those horrible thongs that make your butt crack look 2 inches wide and is noticable a block away. Yeah, the thongs get rid of the panty line, but, they make your butt cheeks stand open. I can look at anyone's rear and tell if they're wearing a thong.

The war against the wedgie

Jessica Lomelin, Eugene, Oregon — Fri, 04 Apr 2008 19:24:35 GMT

I think this was a wonderful campaign! I also wrote about this campaign on my Web site and mentioned that I think it was a wonderful use of celebrity endorsements. Normally as consumers we see celebrities and wish to be more like them. Hanes did a great job on utilizing a well-reputable celebrity to act and appear just like the every-day woman. People would be more likely to purchase this new product, because they can establish a great relationship with the spokesmodel.

Their web site is great, as well. Extremely interactive and appealing.

The war against the wedgie

Melissa, Buena Park CA — Wed, 16 Apr 2008 23:35:53 GMT

well i love sarah chalke but i thought the commercial was pretty boring,

The war against the wedgie

Kat — Thu, 01 May 2008 22:03:04 GMT

it was fascinating to read all the comments - I go commando, so the product doesn't really interest me, but I was really interested to read what others had to say. Seemed to cover so many more arenas than just 'panties' or 'wedgies' - a couple of rather vitriolic 'anti fat' comments, some guy with the old 'femi nazi' rant, kind of amazing how this particular topic could wander in to so many different areas of interest!

The war against the wedgie

Jane, Seattle Wa — Mon, 05 May 2008 02:58:56 GMT

Susan from Yorktown, Va - I had not idea that thongs did that! I've never worn one, and never will, but now that you've pointed this out, I know I'm going to end up looking at the backside of females, just to see if I can tell the status of their butt checks. Too funny!

The war against the wedgie

Jane Doe, Washington, DC — Wed, 07 May 2008 14:52:17 GMT

To LaQuinta from Trenton NJ -- Nice attitude there. "Clothes won't fix ou, push away the plate and get fit." And what are they supposed to wear until they get fit, which as we all know doesn't happen overnight? GREAT advice... thank you for playing.

The war against the wedgie

Sarah, College Station — Wed, 07 May 2008 15:19:30 GMT

I am 21 and I do not wear thongs- they're uncomfortable and for show. I hate panty lines, and majority of the women who wear thongs should check their backsides before they head out the door.
Just wear the boyshort panties from Hanes!

The war against the wedgie

Stephanie, Indianapolis, Indiana — Thu, 08 May 2008 22:17:55 GMT

Look, it doesn't matter WHAT I wear; I still get wedgies with *anything*. I've never tried thongs, but I don't like that much of my butt to be exposed. I recently tried boyshorts; those are okay. They're certainly comfortable, but if I do one thing wrong (like forget to adjust them *before* I leave the bathroom), it's misery city. I got some low-cuts once upon a time, too, and those were all right. They didn't pop up over the waist of my jeans, and they stayed in place unless it was hot outside. THEN they stuck. Ick. Let's face it: wedgies are nature's curse upon woman(and man)kind. And don't EVEN get me started on the troubles of finding good bras. OY! Can't *ever* find one that's comfortable, supportive but without the push-up, *and* smooth in front... I think we ladies need to design our own undergarments and leave the fashion design for things like evening gowns. But I guess I'd be willing to try these no-ride panties... so long as they don't peek up over my jeans!

The war against the wedgie

AK — Wed, 14 May 2008 03:58:56 GMT

Hmm I have yet to see a "wedgie proof" underwear actually be wedgie proof.

The war against the wedgie

trickytom — Wed, 14 May 2008 20:18:40 GMT

Is this a great country, or what? We actually have time to chat about mindless crap like this instead of hunting for scraps of food or digging ourselves out of an earthquake.

The war against the wedgie

Keli Williams, Salt Lak City, Utah — Wed, 14 May 2008 22:03:00 GMT

Tammy, I agree with you about problems with shopping for bras as a big breasted woman. But my problem is that I have big breasts, especially after having a baby, but I'm too small around the middle for the bra to fit properly. It's not easy to be a 34 D

The war against the wedgie

Rita Littrell — Wed, 14 May 2008 23:23:26 GMT

It is embarassing and embracing.. LOL

The war against the wedgie

Bob Johnson, G|Berlin, MD — Sat, 17 May 2008 19:42:37 GMT

seems to me that US companies continue to deal with the public as if we are all idot-simpletons with 4 year-old mentality. Take a "gorgeous" hollywood wouldbe pass-around-whore and put her in a commercial that has nothing to do with a product and then expect the $$$$$ to come flying in to the comapny coffers. I continue to believe that if there are extraterestrial beings, if and when they land on earth and watch TV will come to the conclusion that this planet is populated by nothing but drug users (ergo the hundreds of pharmacuetical commercials each evening) and uncontrolable screamers (ergo the talk shows in which hundreds of hepped-up females scream at the top of their voices at the mere sight of a celebrity, sports guy etc.)on the Oprah or Racheal Rae show. I am sure the aliens will scamper, at top speed, back to their space ships and blast off, never to return.

Q.E.D

The war against the wedgie

ana bronx new york — Wed, 28 May 2008 22:28:03 GMT

who cares what u wear damm it!!

The war against the wedgie

Me, Bangkok Thailand — Thu, 29 May 2008 02:09:01 GMT

I love the commercials... nothing worse than a pair of undies creeping where they shouldn't be. Nice to see Hanes has figured this out. I wear both bikin's and thongs, and there are problems with both.. bikini's ride, and thongs with a pair of jeans makes it look like you have a perm. wedge with the jeans. Will be nice to get back home for a visit this summer and try this out.
the best part, is hanes did a good job making a comercial that was funny, and not using sex to try and sell the product.

As for granny panties, I wouldn't call these granny panties. What I remember those being were the womens briefs, where the waist was well above your belly button, and the opening for the legs were in line with your crotch and the sides were like a foot wide of fabric. I don't consider a pair of bikini undies that have a little extra fabric on the cheeks a pair of granny's. They still have the same low waist, high legs... just cover the tush a bit more. which may also help a tad with the panty line problem.... maybe not much but alittle.

The war against the wedgie

Brooke G. Quincy Ma — Thu, 26 Jun 2008 19:23:15 GMT

People come in different sizes and both big and small get wedgies. I myself were thongs and it is like you have nothing on at all. Sometimes you have to pull em' out but that is the side effects of all underwear. Anyway non wedgie under pretty cool but still has nothing to do with food laquinta.

The war against the wedgie

ckale, chicago il — Tue, 19 Aug 2008 17:19:33 GMT

ladies. if your thong is riding up your butt, then you needto buy a larger size. period.

The war against the wedgie

cthompson, north carolina — Wed, 20 Aug 2008 15:44:18 GMT

I totally agree ckale, that is true with any style of underwear. I get irritated when you buy a package of underwear in your correct size and 3 out of the 5 pair fit great and the other 2 pair are smaller and don't fit as well. That is just plain poor manufacturing. I prefer Jockey's myself

The war against the wedgie

Andrea,Malden,MA — Tue, 26 Aug 2008 12:41:56 GMT

Love this ad! Thongs are a wedge..lol I have to say they are useful if you dont want any lines. But its nice to use regular underwwear and just be comfortable.

The war against the wedgie

Joyce D., Baltimore, Md. — Tue, 26 Aug 2008 18:10:58 GMT

How about this for a sales-pitch? Michael Phelps meets Michael Jordan. Maybe Jordan can swim & Phelps can play basketball in their Hanes.