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Karen, mesa, az — Tue, 21 Aug 2007 12:31:45 GMT

I like this ad. Finally.

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Jane Doe, Warren, OH — Tue, 21 Aug 2007 12:35:12 GMT

Don't air it on regular tv, and other cable channels. It should be kept on the gay channel. That's the whole point of having a gay channel. So gay people can watch their type of programming.

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Brian, Concord, NH — Tue, 21 Aug 2007 13:39:04 GMT

Looks like Levi's has just lost a customer...

Yet another chip taken out of the cement holding this country together.

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Old Fashioned, rural MN — Tue, 21 Aug 2007 13:41:25 GMT

Ugh! I, for one, will no longer purchase Levis for myself or my kids.

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Boston — Tue, 21 Aug 2007 14:26:34 GMT

If you're a shareholder in this company (or any for that matter) you should want this commericial and others to be taregeted at gay audiences. Gay people are generally well educated and have a lot of disposable income - aren't ads supposed to target those who can buy the product? And if you were to refuse to buy Levis for your kids because of the gay ad, I certainly hope you keep a good eye on them at churhc ;)

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Dave, NH — Tue, 21 Aug 2007 14:30:45 GMT

I'm not sure I would consider ABC or NBC "straight" so why market something to 1 channel? Ever hear of Will and Grace? Great ad, good for them.

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Average Jane, Bellingham, WA — Tue, 21 Aug 2007 15:25:25 GMT

Considering gay people make up around 10% of the US population (depending on which research you read) - same as left-handed people and black people - and like handedness or skin color, being gay is a trait one is born with, then why not show gay people, same as you'd show lefties or African-Americans??

People who have trouble dealing with the scientific fact that humans and other animals are all over the sexual orientation spectrum need to realize that religion (the basis for many prejudices) is a choice, unlike gayness. Boycott whoever you want, for whatever ignorant reason you want, but it won't change the fact that you are doing the same thing whites have done to blacks for centuries. Bigots then claimed their god said it was ok to treat black people as less than human. Bigots now says god tells them it's ok to do the same to gays. It ain't so.

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E Rachelle, Colorado Springs, cO — Tue, 21 Aug 2007 16:12:57 GMT

Wonderful commercial. It's about time and for the commenters who will no longer be Levi's customers, good riddance. I gladly will continue purchasing Levi Jeans!!

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Joe Reese, Washington DC — Tue, 21 Aug 2007 17:11:43 GMT

To the ignorant Jane Doe from Warren OH,

So by your logic, feminine related ads should be shown on "women only" channels.

I'm a hetero male who watches regular TV and I don't need to see ads about "feminine itch" or "all day protection" for your period. That should be on "Lifetime" or "Oxygen" channels so they can watch their type of programming.

Time for you to join the rest of us in the 21st century.

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Allison, Lebanon, Illinois — Tue, 21 Aug 2007 17:22:33 GMT

Both commercials are great, but I want to know when the guy put his shoes on.

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Martin M. Wilkinson — Tue, 21 Aug 2007 17:27:53 GMT

I have never been a big fan of Levis, but I have to admit after hearing about the fact that Levi and Co are starting to admit that more than just Right-Wing bigots and foul-mouthed hypocrites wear their clothing, I am more inclined to consider purchasing the brand in the future. Kudos, Levi. Kudos.

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Shay Nicole, Gulfport, MS — Tue, 21 Aug 2007 17:36:14 GMT

As the proud mom of a gay son, Thank you Average Jane, for telling it like it is.

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Dawn, Ontario — Tue, 21 Aug 2007 17:37:10 GMT

Bravo and touche to Joe. When will this world become a more tolerant society.
Both ads are great, yay for Levi's for finally stepping out.:-)

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Tim Triumpho, Canajoharie, NY — Tue, 21 Aug 2007 17:42:45 GMT

It is amazing what industries will do for a buck. The promotion of homosexuality is against nature and against God. No more Levi's for me!

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VERY GAY!!!, Denver, Colorado — Tue, 21 Aug 2007 17:43:17 GMT

Why all the argument? Let them do what they do. They are just trying to reach out to the gay community more. I happen to be gay but you won't ever catch me in a pair of Levis. I think that it is great that a company finally is trying to do something like this. All these other posts that are aparently from homophobes, GET A LIFE. There is nothing that you can do about it so why dont you just calm down and accept it. Like that idiot that said he/she will never buy levis again. Or Mr. Brian from Concord. Wake up and smell the coffee.

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Tracy Los Angeles, CA — Tue, 21 Aug 2007 17:44:17 GMT

Thank you, Levi's! I will now be switching my discretionary spending to buying your jeans. As will my 15 year-old gay nephew.

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Just Amazed Ft Lauderdale, FL — Tue, 21 Aug 2007 17:45:05 GMT

I can't believe that some of you are concerned about boycotting Levi's because of an ad on TV. It's just an ad to a ceratin demo...who cares. People.... our young men and women are being killed in a war that has no meaning. Get your priorities correct. Get mad about that not jeans!

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Holly, Sacramento CA — Tue, 21 Aug 2007 17:45:13 GMT

To Joe Reese,

No kidding! I'm a hetero female and I don't need to see ads about jock itch medications, either. We all end up seeing stuff that makes us go, "Eww!" And we all can choose to get over ourselves.

I thought both ads were stupid, but I like the idea of putting obviously gay couples in ads for everyday stuff. It's definitely about time.

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Chris, Chapel Hill, NC — Tue, 21 Aug 2007 17:47:33 GMT

Why can't they have a black man in the gay version of the ad? Seems sort of racist to me.

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David Ehrenstein — Tue, 21 Aug 2007 17:48:18 GMT

LEVI'S WILL MAKE YOU GAY!!!!!!!]

(Fabulous)

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Jennifer, Chicago, IL — Tue, 21 Aug 2007 17:49:07 GMT

I actually don't like the levi brand (they fit weird) but I applaud their efforts with these commercials. Why not market to gay people? It's about time!

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Jen, Wilmington, Delaware — Tue, 21 Aug 2007 17:49:39 GMT

Its about time.

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Dan, Yuma Arizona — Tue, 21 Aug 2007 17:49:43 GMT

I saw the straight ad and thought it was dumb. But to hear they made a gay ad irks me. I don't need Levis and they don't need my money.

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Mike - Dallas, TX — Tue, 21 Aug 2007 17:50:01 GMT

I haven't bought a pair of Levi's in ages, but I think I will now. Oh, and Average Jane... you ROCK.

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Can't Stand Stupid, Ignorant People, Southern CA — Tue, 21 Aug 2007 17:50:32 GMT

The only people that have a problem with these ads are the ignorant people. Certain people are afraid of such ads because they think by watching them or letting their kids watch them, it will turn them gay. Everyone is afraid of the unknown, so get over it and educate yourselves!!

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stephanie, kansas — Tue, 21 Aug 2007 17:53:23 GMT

My son loves Levis. He is very heterosexual. I can't imagine him suddenly switching brands-or sexuality-because of an ad.

Bravo to Levis!

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Renee Bamberg Germany — Tue, 21 Aug 2007 17:53:26 GMT

I really dont see what the big fuss is about both commercials are good, I really dont see the "gay" one any different from the straight one except I get to look at Two hot looking guys at one time!!

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Gayle, Englewood, NJ — Tue, 21 Aug 2007 17:56:16 GMT

If you boycott Levis for the Gay commercial then you are a hypocrite if you do not also boycott all companies with Gay ads: Subaru, Volkswagen, Jaguar, Absolute Vodka, Evian Water, Disney, Goodyear Tires, HBO, Showtime, the list goes on and on. We are taking over!

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Rick Touchstone — Tue, 21 Aug 2007 17:58:29 GMT

Two guys walking down the street together, what is wrong with that? I do not understand what the difference is with women holding hands, kissing, living together etc now that is acceptable. Go figure.

I find nothing wrong with the ads at all. Go for it on all the stations. Let the judgemental judge because as the good book states " let the one without cast the first stone" believe me there is no one with out sin.

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Kent Eisenberg, San Jose CA — Tue, 21 Aug 2007 17:58:37 GMT

Airing this Ad on the Gay/Lesbian channel...no problem whosoever. Exposing our children to the gay version on other (straight) channels is completely inappropriate and a very slippery slope. What's next, gay commercials during Saturday morning cartoons on ABC? Come to think of it, maybe during Teletubbies after Tinky Winky is on..

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Rick Ambrosia, Colts Neck, NJ — Tue, 21 Aug 2007 17:59:02 GMT

This shouldn't be called an ad of the wierd...it should be called an ad of the enlightened.

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Joyce G, Tacoma, WA — Tue, 21 Aug 2007 18:00:17 GMT

Good going Levi & Co., it is amazing to me that there are still so many homophobics out there - that you would really change what you purchase because of a commercial. Of course you will, because I find narrow minded people have narrow minded brains.

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i have no pants — Tue, 21 Aug 2007 18:01:21 GMT

Go ahead and buy em, see how your son's like wearing "fag jeans", that should be fun in school. Also, make sure to tell your well educated, wealthy gay friends to keep supporting a company that has not made their "American" jeans in America for many years now. Pick up a pair and look at the tag, they are all made in Mexico and Japan, most likely by children in sweat shop type operations. This is why I stopped buying them years ago. What a fine company you all support.

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Clint, Utah — Tue, 21 Aug 2007 18:03:20 GMT

Interesting article. We all have different sensibilities based on things that we value. Like a person who practices a homosexual lifestyle, my religious beliefs feel like they stem from something deeper than just a choice. Whether they do or not cannot be empirically proven, yet.

We all have a tendency to become defensive when we feel like our values or beliefs are contradicted, or validated when we feel like they are marketed. I am sure that this ad is a powerful feeling of validation for those in the homosexual community. Conversely, I am sure it will make others with competing values very defensive.

I don’t see anything wrong with someone choosing to discontinue a business relationship with a company who markets things that are against their particular values anymore than I see nothing wrong with a consumer who buys something from a company that appears to share their personal values.

Having said that, it would probably be more prudent for Levi’s to restrict its homosexual oriented marketing campaign to programs or channels that would target a receptive audience. To do otherwise would run the risk of alienating others with competing values.

Sex sells, but will homosexual depictions sell to heterosexuals? That remains to be seen.

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Can't be bothered with commercials, NYC — Tue, 21 Aug 2007 18:04:21 GMT

It's just a dumb commercial, who cares...

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Patrick, Milwaukee, Wisconsin — Tue, 21 Aug 2007 18:05:12 GMT

Big deal. I remember when mainstream advertising depicting African-Americans and Caucasians in intimate settings was declared immoral and indecent. Bigots will always find something to get upset about.

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Tena Heffernan — Tue, 21 Aug 2007 18:09:27 GMT

I believe Levi should air the gay version on gay channels only. I say this from a strictly marketing point of view. I believe they likely gain points with the gay community by producing such an ad, but will likely lose business among the fundamental christian groups if they air it on television not directly aimed at the gay community. So, by airing it on Logo for example, only, they would likely get the greatest overall benefit.

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Not wanting to be naked gay guy, New York, NY — Tue, 21 Aug 2007 18:10:59 GMT

I want to know what the biggots would like gay men to wear if not Levi jeans...would they prefer that gay men run amuck through the streets naked??? Man you know bigotry has gone too far when people are actually trying to prevent gay's from buying clothes.

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Femaile, San Diego, CA — Tue, 21 Aug 2007 18:11:07 GMT

I will no longer buy levis. Nor will I watch any show that is sponsored by levis. This commercial doesn't even make sense when you watch it. It looks like the guy putting on the pants is like, "oh no, there's a dude in my room, let me pull my pants back down so he goes away. Then all of the sudden they're walking off together but not flirtatiously. It just looks dumb. I didn't like the version with the girl much either but at least it makes sense. And, if people are born gay then the ocean is made up of kool aid!

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Laura S. — Tue, 21 Aug 2007 18:11:36 GMT

As a shareholder I'm sure this will be discussed at the next SH meeting. Very poor decision to pander to immoral behavior.

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Aloha, Honolulu, HI — Tue, 21 Aug 2007 18:11:43 GMT

My hats off to Levis for a GREAT commercial. We should see more commercials like this from other companies.
Everyone is free to express their opinions, but some of these comments are hurtful not only to gays and lesbians, but to their families and friends.
I really can't understand how people can claim they live in the LAND OF THE FREE, when they want to take away rights and privileges of FELLOW AMERICANS. If ignorant people and bigots don't appreciate the FREEDOM we have then tell them to move to another country.

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Christopher, Chicago, Illinois — Tue, 21 Aug 2007 18:12:19 GMT

I had seen both commercials weeks ago on myspace. As with anything, you can't please everyone. The fact that people will stop buying jeans because its geared to gays is just complete nonsense! WOW! I bet you didn't know that both Bud and Miller also have ads geared towards GLBT people. Better start boycotting them too! As a gay male I purchase clothing based on the product, not what the ad is. If that's was the case and GLBT people shopped based on ads...many of us would be walking around naked. Thank you to Levi's for making the bold move and coming out of the closet and for joining the times. Too bad everyone else can't follow the same.

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David T — Tue, 21 Aug 2007 18:12:35 GMT

Rock on!!! Both are great commercials.

Straight Ad Exec.

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Straight and lovin' Levi, Buffalo, NY — Tue, 21 Aug 2007 18:12:44 GMT

I am disgusted by the number of people who have made homophobic comments in this thread. Just because you might happen to see gay people on a television ad won't somehow "turn you gay". This isn't a dirty or inappropriate ad; it won't turn your children into homosexuals either! If anything, it will open children's eyes to the fact that people are different and should be loved and accepted.

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Jerry , Cincinnnati , Ohio — Tue, 21 Aug 2007 18:13:22 GMT

I cant believe Levis would lower themselves to such an ad.If in fact 10% of the population is gay , why in the world would you spend a penny trying to reach them? 90% sounds much better to me.Now if people think if you wear Levis you are gay , I suppose I will quit wearing them myself.

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Susan Ashley — Tue, 21 Aug 2007 18:15:09 GMT

I thought both men were hot and I don't care if they are gay or straight. Please people, get a life!
Anchorage, Alaska

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ryan, milwaukee; wisconsin — Tue, 21 Aug 2007 18:15:39 GMT

GOOD FOR LEVIS. if whomever does not like the commercial, turn the channel....or go complain to the fcc.

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Kitten, Iowa — Tue, 21 Aug 2007 18:17:34 GMT

Average Jane, I wish more people shared your mentality! Also, for all the Bible-thumpers out there: "Whosover shall cast the first stone....."

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Deb, Kansas — Tue, 21 Aug 2007 18:18:28 GMT

The attack on people that disagree with homosexuality is very funny. You want people to freely accept gays, but it is against many religions. Name calling and anger is not helping your cause. I am not stupid, or hateful. I just have a different moral set. What I have read so far is people disagreeing with the commerecial and choosing to boycott an item. None of the people against called anyone a bad name or were hateful, just honest to their convictions, but were attacked and called hateful names. The best comment is the person that brings up the war, and blamees homophobes for the war. Are you the anti-Phelps???? He blames the war on gays, you blame it on homophobes. How about we blame it on terrorism. You know radical islam??? Anyways I will no longer purchase levi jeans. They are out of style anyways, and are even worse now that Wal-Mart carries them.

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Jay Purvis — Tue, 21 Aug 2007 18:19:49 GMT

It still amazes me as to how many narrow minded self-righteous morons there are in this country. These are the same fools that put Bush into office because he was going to ammend the constitution to discriminate, even though the constitution is supposed to give rights, not take them away. I can't wait until god judges these people for their actions.

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Greg K, Hoboken, NJ — Tue, 21 Aug 2007 18:21:17 GMT

Hasn't Hanes been doing this for years with the Michael Jordan and Kevin Bacon as "the cute gay couple" commercial for years?

And it airs on all channels.

What's the hubbub?

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Anthony, Sacramento CA — Tue, 21 Aug 2007 18:21:36 GMT

Bravo Levis!!

To all those are homophobes, get a grip on life and be the upstanding, tolerant American you claim to be! Make this country proud of what we can do, not of what we don't understand, then hate it.

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Lynda, Naugatuck, CT — Tue, 21 Aug 2007 18:21:43 GMT

Great ad!!! Having the option to watch the straight or the gay ad, I opted for the gay ad. I'm not gay myself, I'm just open-minded. I think the ad overall is very clever, entertaining and even funny. Lighten up, people and share the planet.

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Mary, Indpls, In. — Tue, 21 Aug 2007 18:23:56 GMT

I see nothing wrong with the commercials..I wonder how some of you would feel if you had a child that was gay? I didn't choose to have a gay son, but I will tell you that I couldn't love him any more than my (late) straight son. This commercial sure beats the heck out of some of those stupid beer commercials that seem to promote drinking!

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Steven Dowling Jr — Tue, 21 Aug 2007 18:25:00 GMT

Kudos to yet one more company to finally come into the present! It will only be a matter of time before the majority of bigots and close-minded people pass away and gay culture will be as acceptable as straight culture. Finally!

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Peter, Ontario — Tue, 21 Aug 2007 18:25:30 GMT

90%+ of the population is not gay. I'm not going to get into why people become gay or not. I'd be writing a book. But it should only air on gay channels. Come on and don't call me ignorant. Enough is enough. Heterosexual people are afraid to stand up to a handful of gay people? What, its not a free country anymore? I can’t speak my mind? Apparently its only free for gay people now a days. I have to be called ignorant when in fact the person who is calling me ignorant is ignorant. Grow up and do some real research as to why most people become gay and then talk. It should not air outside of the gay channel. I love how they force this on us. The media also does an excellent job in supporting them. Sorry, but I'll never buy another pair of levis jeans again.

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Trophie, Chicago — Tue, 21 Aug 2007 18:25:43 GMT

If you dont like the ad because of its content, youre phobic....and we all know why youre phobic. If you do like the ad for its content, youre progressive....and we could all use a breath of fresh air.

Well done!

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Blue in a Red State — Tue, 21 Aug 2007 18:25:54 GMT

Hm. I thought the ocean looked a little pink lately. :)
Showing gay commercials only on gay channels is ridiculous. Gay people aren't restricted to only watching one or two channels, they're watching the same stupid channels everyone watches all the time, so they're entitled to be annoyed by lame commercials like this one during programming as much as anyone else. Like other people here have mentioned, the idea is as dumb as keeping all "feminine" commercials on the "female channels" or all the "minority" commercials on BET and Telemundo.

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Rudy Friml, Denver CO — Tue, 21 Aug 2007 18:28:13 GMT

The ad is really lame and timid.

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CJ Mayfield, Ohio — Tue, 21 Aug 2007 18:29:15 GMT

I believe that levi has taken a chance here and a great chance at that, they are reaching out to everyone, every type of customer. Good for levi to take a chance, its the truth people, there are gays, whites, black, hetro, and homo sexuals, poor and rich it what our society is.

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Justin Jeffus — Tue, 21 Aug 2007 18:29:29 GMT

Wow I can't believe how many people say they will not buy Levi's b/c gay people are wearing them. Keep it on the gay channel? I guess gay people should have their own water fountains too huh? Whats wrong with some people in this country.....God forbid two Jewish people wear Levi's in the next ad...

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sloan nashville tn — Tue, 21 Aug 2007 18:30:38 GMT

i think it is a great ad... it is fun to watch...
folks get over it. i am gay and had no choice in how i am. i think most folks who are afraid of the gays have something inside themselves they are afraid of.
if people only realized how many "straight" men who are married are out playing around with us gay gays.

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Right-wing bigot, Missouri — Tue, 21 Aug 2007 18:30:52 GMT

I am shocked by the amount of myopic behavior demonstrated on this board. And not just from those who way they'll stop buying Levis because of these ads; the same goes for the people who automatically assume all "right-wing bigots" (to quote several members) are in the same category. Guess what? You're all bigots in your own way. Open your eyes, people.

And if a company decides to advertise to gays and its owners don't revolt, who cares? They're allowed to do as they please with their own company, right?

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James Negri, Lakeland, FL — Tue, 21 Aug 2007 18:31:15 GMT

It seems strange to me that the religious people would make such a big deal out of the gay commercial, but not the straight one. The guy & girl in the straight commercial are obviously experiencing lust for one another. I don't see him asking whether she has a personal relationship with Jesus Christ before he hooks up with her. Do you think they're heading to evening service, anyway, or to a bar? And the presumably gay guys (at least I assume they're gay. The commercial really isn't overt on that point) are walking down the street with their arms *gasp* BRUSHING against each other. Nothing against THAT in the Bible. This reminds me of the whole Gay Marriage debate - they say it's sinful for gays to get married & it will destroy our nation. But when has the religious community spoken out against straight people abusing marraige - like Brittany Spears' 36 hour marriage in Las Vegas, or people getting married to get legal residency, or shows like Who Wants to Marry a Millionaire. Just goes to show that the religious people in this country don't really care about defending "morality", they just want an excuse to practice bigotry & think that they're better than some group of "sinners".

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Chris Davis, Arizona — Tue, 21 Aug 2007 18:32:15 GMT

Levi's has definately lost another customer here.

The continued pandering to an albeit vocal minority in this country has gotten out of hand.

Homosexuality is a choice. Not a "natural state of being". People are not just "born that way".

If that were the case, it would be biologically possible for two members of the same sex to reproduce. However, with the exception of certain types of flatworms and other single celled lifeforms, reproduction on this planet is geared to two sex reproduction. This is true in all areas of nature, from flower and plants to the higher mammals.

Stop using poorly researched science to justify a life choice. Stop shoving it down the throats of the rest of us, seeking acceptance for your choice.
You love to scream about "acceptance and equality", yet you show your innate hipocracy by refusing to accept the viewpoint of others that happen to disagree with you. Should we start calling you "heterophobes"?

Remember, the gate swings both ways.

If you want to be a homosexual, fine. Just don't expect the rest of us to throw you a parade for bringing out what should be kept behind closed doors.

I don't flaut my sexual acts or preferences in public, neither should you. That includes the advertising world.

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Elizabeth Columbus, Ohio — Tue, 21 Aug 2007 18:32:55 GMT

It's called mass marketing, Jerry from Cincincatti.

And the ad seems weird, but i like that it is not limiting the sex appeal of their jeans. You will be wanted no matter who you want if you wear our pants. And because of the gay/straight differences, everyone is talking about them.

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Michael, Atlanta, GA — Tue, 21 Aug 2007 18:33:28 GMT

It happens to be a good ad. And as far as the comments seen here, there are a lot of bigots who'd rather that gays went back into the closets and live lies.

I don't wear Levi's jeans because they're too pricey and hard to find in my size. However, were I to be able to find them in my size and at a reasonable price, I'd buy them.

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Elaine, Mountain View, California — Tue, 21 Aug 2007 18:34:02 GMT

Levis 501s were the gay standard for over 20 years, with many gay and lesbian wearers unwilling to wear any other brand or style. This tradition has waned with the younger generation. Perhaps the ad campaign will help Levis regain this lost market. I doubt Levis will feel the loss of a few homophobic buyers. Don't they all wear polyester anyway?

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a straight person who does not care, St. Louis, MO — Tue, 21 Aug 2007 18:39:52 GMT

It is very interesting how people think gay people should remain segmented "show it on a gay channel etc" ... the comments on this blogg is very interesting... should all gay people then say the same about straight people television? "OOOh they should only air that on a straight tv channel only"... like what? Guess we should ban other tv shows such as Will and Grace and so on....

People.... we are all the same, no matter how we drive our cars, work in our jobs oh and yes... even wear the same jeans.... grow up america for the rest of the world has!

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Confused — Tue, 21 Aug 2007 18:42:02 GMT

How would you know which pair of jeans you are buying?

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Mike, Oakland, CA — Tue, 21 Aug 2007 18:42:35 GMT

Hahahahaha. If some of you would actually stop wearing jeans because *gasp* some gays wear them too, you really have a problem. Please refrain from breeding and creating more people such as yourselves. That's about as intelligent as not touching something after a girl did because "she has cooties".

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Sam Clemens, Anywhere, NE — Tue, 21 Aug 2007 18:45:23 GMT

Dear Levis: Mission Accomplished. Here are people buying jeans NOT because they are quality jeans, look good, feel good, or are durable. They are buying them simply because you chose to flatter their particular demographic.

I, for one, make my buying decisions on something more substantial than that. (And frankly, if putting on your jeans is going to destroy my house like that I think I'll pass! ;-) )

And to Gayle, who claimed "We're taking over!" I can only say "No wonder people are afraid of gays. People like you are likely the cause. I think most people are content to treat you like people and let you do your thing. But when you threaten to "take over" it implies that "doing your thing" is not good enough for you, that you have to force everyone else to act and think the way you want us to.

I don't have a problem with homosexuality as "a" life choice, but I do have a problem with making it "the" life choice. It seems more like you want revenge than acceptance.

By the way, am I the only one who sees the irony in calling anyone who is religious a bigot? Doesn't that seem just a little bigoted?

You want tolerance? Show some.

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Ticked, Portland, Oregon — Tue, 21 Aug 2007 18:45:27 GMT

Well, if we all turn gay to gain popular approval... we won't be able to breed with each other.

Hmmm... human race dies of unwillingness to have sex.

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30yo gwm in San Diego — Tue, 21 Aug 2007 18:46:36 GMT

WTF you ignorant people?! Gays have been buying Levi's forever. We may also wear the same underwear, deoderant and use the same tooth paste as you hetero's...We're human just like you. The products we buy and use do not determine our sexuality.

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Werner Horn — Tue, 21 Aug 2007 18:47:35 GMT

Gay or not Gay ...... It's all crazy. I don't buy them because they are made in China.

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Michael Griffin, Stone Mountain, Ga — Tue, 21 Aug 2007 18:50:22 GMT

Jeans are Jeans !! And if your ass looks good in them then Go for it ! Straight or gay !Maybe the next commerical should show a threesome walking away !! Now thats a novel idea !!

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NANCY,SPRINGDALE AR — Tue, 21 Aug 2007 18:51:28 GMT

COME ON PEOPLE THIS IS THE 2000'S. QUIT BEING BIGOT'S..THIS IS SUPPOSE TO BE AMERICA...LET PEOPLE BE, THEY ARE NOT BOTHERING ANY OF YOU...

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Kathy, Reno, NV — Tue, 21 Aug 2007 18:51:36 GMT

Are you kidding me? When did TV start having "gay" and "straight" channels? When are we going to catch up and realize that who you love and go home to at night has absolutely nothing to do with the state of the world. Having such a biggoted view of the world does nothing to solve real problems out there like poverty, homelessness, discrimination and hatred. If we could channel all the energy people put into hating a 30 second TV ad they've never seen on their own television and instead put it to good use, we might be able to actually make a real difference.

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Squiggy, New York, NY — Tue, 21 Aug 2007 18:53:57 GMT

Either way, it's a stupid commercial. The guy looks like he greased his hair with mayo or something...

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Straight and Annoyed, New Hampshire — Tue, 21 Aug 2007 18:54:08 GMT

I'm disgusted by the dissenters but I will raise a glass to those that stood up to defend this commercial. When will people stop looking at gay like a disease that they could catch? It has started, but some days it seems there will always be those that keep their minds closed to the ways of the world.

Saying that you will not buy them because of a marketing ad is like saying you won't order a steak because you don't like salad. The ad isn't going to change the way the jeans fit you.

This isn't even about that anyway. Levi's is marketing to a niche. It's called business. Gay people wear jeans just like straight people. Their money is just as green.

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No Longer Wears Levi's in California — Tue, 21 Aug 2007 18:54:42 GMT

Well, they've been saying all along that "being gay" comes from your genes.

In this case, Levi Jeans.

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Love Levi's, California — Tue, 21 Aug 2007 18:54:54 GMT

Look at all these ignorant responses. I love Levi's, along with my husband and son because of the way they fit. Choose to wear the jeans or NOT, because of the jeans, not the ads!! Don't be stupid people!! Putting on a pair of jeans or watching a straight or gay ad will not turn gay people straight and vice versa. Besides, we have bigger problems in this world we need to address!!

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Steve, Baltimore, MD — Tue, 21 Aug 2007 18:55:55 GMT

This creative ad did just what it was meant to do: to provoke the human thought process; how sad it is to have an old "Humpty Dumpty" mentality in the year 2007. Bravo to Levis, and bravo to all persons who wear, continue to wear, or will begin to wear their fine product.

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Straight Steve, DC — Tue, 21 Aug 2007 18:56:21 GMT

I don't see what the big deal is. They don't touch. They don't even look at each other in an overtly romantic way. Most 8 year olds wouldn't even get it. Probably half the uncultured rural straight world wouldn't even get it. I think they should have kissed. That would have been really funny!!!

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Deborah — Tue, 21 Aug 2007 18:56:23 GMT

Good for them. Its about time.

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Lewis, California — Tue, 21 Aug 2007 18:56:55 GMT

I'll probably go out and buy some Levi's brand jeans very soon because of this ad! Way to go, Levi's!
:)

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Dr Ed, San Diego, CA — Tue, 21 Aug 2007 18:57:23 GMT

Great ad! Abercrombie have been putting gay-erotic print ads for years. Levi's wants a piece of the action, and why not!

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Angel, Bronx, NY — Tue, 21 Aug 2007 18:57:31 GMT

So gay people don't watch regular tv?

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Christian Lady , Albany NY — Tue, 21 Aug 2007 18:57:58 GMT

I see remarks about 'bible thumpers' being against homosexuality..well, I guess I'd be one of those, however its not my personal opinion..it's in the bible! Shame on Levi for lowering themselves to do a controversial ad like this one...more of a publicity stunt than anything else.

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Curt, Columbus, OH — Tue, 21 Aug 2007 19:00:36 GMT

To all those who think the U.S. market is not ready for homoerotic advertising and will hurt sales in the straight market, I have only 2 words for you: Abercrombie & Fitch.

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Greg, Dearborn, Michigan — Tue, 21 Aug 2007 19:00:43 GMT

As a consumer and father of two teenaged boys, I hope this "commercial" which panders to gay interests will stay on the gay channel. I have always liked Lee Jeans better any way. Now I know I won't be buying Levis for myself or my kids.

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William Traynham, Glen Allen, VA — Tue, 21 Aug 2007 19:00:53 GMT

After all this time amazes me as to how many narrow minded people can come up with. This look like three people going out for the night. Two guys and/or guy and girl. The pants are the subject, not their orientation.

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ohio — Tue, 21 Aug 2007 19:01:16 GMT

Pretty bad when levis need to stoop to homosexual level for a sale,what next,targeting the pornography buisness.

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Steve Holt! — Tue, 21 Aug 2007 19:03:25 GMT

Deb in Kansas, you need to re-read the comment from the person that brought up the war. Nowhere did they blame the war on homophobes. Here's what that person said: "It's just an ad to a ceratin demo...who cares. People.... our young men and women are being killed in a war that has no meaning. Get your priorities correct. Get mad about that not jeans!"

How are you getting blaming the war on homophobes from that? It never ceases to amaze me how right-wingers misconstrue and cherry pick.

As for the ads, I haven't seen them, but good for them. People shouldn't be so threatened by gay people. It's NOT a choice! Of all the gay people I've known in my life not one of them made a choice to be gay. It's just who they are.

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Cindy, Orlando Florida — Tue, 21 Aug 2007 19:09:40 GMT

You know what I don't understand, when will walking next to a person of your same sex down the street become gay or offensive. It doesn't say gay man on their shirts, they are not holding hands. Without meaning top be disrespectful, how ignorant can someone be to jump to so many conclusions about a commercial. I really don't get it. By the way, no I am not gay. I am just a human being that believes that gay people are not an abomination, because as far as I know (and all you religious people can correct me if I am wrong) it states in your "great book" (I believe it was referenced in this site a couple of times) that God created men and women and I don't believe God makes mistakes.........or does he?

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rachael, clarkson, kentucky — Tue, 21 Aug 2007 19:10:19 GMT

i can not believe what this world is comming to.

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Buy American — Tue, 21 Aug 2007 19:11:08 GMT

Everyone should read the comment from "I have no pants". My husband used to wear Levi's until they outsourced to Mexico. Gay, straight, whatever, we live in America and look at our economy, people. We have a lot more to worry about than gay/straight commercials, and to the person who said "What's next? Saturday morning cartoons?" Advertising agencies plan for that sort of thing, trust me, I work in advertising. They would NEVER air in Saturday morning cartoons.

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Chris, Seattle WA — Tue, 21 Aug 2007 19:12:31 GMT

What would Jesus do? That's the big question that hardly anyone answers correctly here. Jesus would NOT toss Levi Strauss Co. out of the temple, because they are not in the temple. They are out in the regular market.

Instead of hating the sin and loving the sinner, 99.9% of us hate the sinner, and the companies that market to the sinner. The hypocrisy in organized religion is a huge problem and I believe this more than a decline in social values will lead to the eventual destruction of our great freedoms.

Your hypocrisy rings clear in your announcement to boycott. I'd be willing to bet out of all the responses to boycott, only one of you will actually go through with it. Those of you who don't buy Levi's anyways, ask yourself if you would boycott if it was something you truly loved, like Pepsi, 60 Minutes, NASCAR, NFL, or Budweiser.

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Gay and proud, Orlando, FL — Tue, 21 Aug 2007 19:13:18 GMT

A young gay professional here who says hats off to Levi's. I admire a company and its leaders who understand lucrative business practice -- who strategically formulate a plan for keeping their bottom line heavy in the black -- and who have the vision and wherewithal to go for it! As a young professional with a post graduate education, I consider the homophobic barks of discourse insolent and rather typical, and I find their small minded authors pitiful. Climbing your way out of the dregs of societal ignorance via higher education will prove quite rewarding.

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Paula, Alabama — Tue, 21 Aug 2007 19:13:34 GMT

Throughout the Bible, homosexuality is wrong. It is not about being narrow-mined, conservative, politically correct or anything else. It is wrong. Levi's has lost a customer.

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noodle - Mt. Holly NJ — Tue, 21 Aug 2007 19:13:42 GMT

I have seen both ads and love them both. People, this is an add for JEANS!!! Get over yourselves! This dyke has been and will always be in Levi's!!!!

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Terry Butler, Birmingham, Alabama — Tue, 21 Aug 2007 19:14:01 GMT

I have read a few posts stating that "Levi's has just lost a customer." Get real. If you don't like Levi's just because they acknowledge non-hetero customers, then you should unplug your computer or switch to another operating system because I hear Microsoft employs more than just a few of them!

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Jenna's Bush, Washington, DC — Tue, 21 Aug 2007 19:14:32 GMT

All of you silly anti-gay people sound like the anti-integrationists of the 60s & 70s. You are going in the dustbin of history. People already laugh at your primitive beliefs; you won't even be given a hearing in another few years.

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Confused in Cincinnati — Tue, 21 Aug 2007 19:15:38 GMT

I would like to report that I watched the gay version of that Levis commercial online and it turned me gay. I went out to a gay bar right afterwards and I met up with other men like myself who had also watched the same gay version of the Levis commercial. They reported how the gay version of the Levis commercial had turned them gay as well. We all said a few prayers together, hoping that we would be turned back into straight men. We realized that prayers are unable to turn us gay men straight. Our only option was to watch the straight version of the Levis commercial online and we were instantly turned from gay to straight. Who would have guessed that watching a television commercial had more power than religion?

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I Love Levi's, New York, NY — Tue, 21 Aug 2007 19:17:14 GMT

GOD BLESS Levi Strauss & Co !!!!

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Jkw -- Baltimore, MD — Tue, 21 Aug 2007 19:17:23 GMT

Laura S said: "As a shareholder I'm sure this will be discussed at the next SH meeting. Very poor decision to pander to immoral behavior."

You're one shareholder among hundreds of thousands of shareholders, myself included, who also happens to be a gay.
Perhaps you'd be better off selling your shares and buying stock in some far-right wing company that shares your intolerant views.

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Ryan,Lineville, Al — Tue, 21 Aug 2007 19:17:37 GMT

I think it's a good idea to make the ad because it's showing thats it's ok to be YOURSELF!!!

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gn lars, Denver — Tue, 21 Aug 2007 19:17:48 GMT

Greg in Dearborn. Don't worry about buying your boys Levi's, but what are you going to do if one, or maybe both, WANT to buy their OWN Levis? You better watch what you say because someday you may have a child that just wants you to love them for ALL they are.

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Dave Kraft, Seattle, Wash — Tue, 21 Aug 2007 19:19:04 GMT

To those of you who won't buy Levis anymore, what a bunch of losers. Besides I thought you are always complaining about naked guys in pride parades, don't you want them to wear pants...hmmm.

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Mya, Chicago, IL — Tue, 21 Aug 2007 19:19:13 GMT

Not sure why anyone is getting annoyed about these commercials. The content is so moronic they're instantly forgetable.

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Christina Mentor, Ohio — Tue, 21 Aug 2007 19:20:53 GMT

I think levi has def done the number marketing trick target your whole audenice. Props up to levi, I also just want to make it clear that I to am GAY, I do wear old navy, abercrombie, aeropostale, Levi, The express, Limited and Gap are all you going to stop wearing that also because a gay person also wears it? Grow up be open minded and everyone is an individul in life, you are who you are, I dont walk around telling you what to wear or do why should you degrade me then?

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Tony Lemons, Dallas, TX — Tue, 21 Aug 2007 19:21:47 GMT

What happened to all the love the bible was supposed to teach us. Jesus and God were teacher of love not hate. And only God will be the judge of all. I love the jeans, the ad, and the idea that everyone could watch and judge for themselves. Children only notice sex when it is pointed out by an adult....let them form their own oppionion. Lets all just live in peace and build, not destroy.

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HappyAgain, New Mexico — Tue, 21 Aug 2007 19:22:21 GMT

I don't mind the commercials. No problem, there.

What I care about is that Levi's jeans only last six washings, then they rip.

I'll never buy Levi's again. They're a waste of money. I buy Carhartt jeans now and I'm very happy with their quality.

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Kevin, Wilmington, DE — Tue, 21 Aug 2007 19:22:39 GMT

I think it's an interesting idea, and it'll probably work, too. Good for Levi's.

That being said, what is up with all the bigoted, hate-filled comments? Where do you people come from? Is it not 2007?

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Conservative in Canada — Tue, 21 Aug 2007 19:24:21 GMT

Here we go again. I find it amazing that the most "tolerant" people, find it so difficult to be "tolerant" of those with a differing opinion. I personally, do not agree with the homosexual lifestyle. I'm not surprised that Levi's, along with many other companies, feels that it is worth their while to market to minority groups. A company's goal is to make a profit, and while marketing to any specific group is acceptable, it is so only because everyone is expected to accept anyone's belief system as valid. I wonder where the line is.
What I feel frustrated about is when liberal thinkers feel that they are right and conservative thinkers are wrong. Callins us names, like 'bigots' and 'hypocrites' really is quite laughable.
Here's a question for the tolerant open minded readers. I believe that homosexual behaviour is wrong. Am I wrong???
Your simple answer will easily reveal your tolerance of others. (And, by the way, please don't quote only the parts of the Bible that you like.)

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Randy, New York, NY — Tue, 21 Aug 2007 19:24:43 GMT

Bringing gay people into the marketing world, while not new, is a nessesary step in our social evolution. Gay people are not going to go away. Nor will they hide in obscure cable channels. They will continue to live, love, and have, on average greater disposible income and business follows the money. I liked the comercial. I thought is was fun. Gay and straight.

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jennifer cb ia — Tue, 21 Aug 2007 19:24:52 GMT

I wouldnt have even known it was a "gay" commercial had it not been for this site.if i saw it on t.v. i probably would not have thought twice about it.and for everyone who thinks kids will know its a gay commercial and be offended,my 5 & 9 year old boys dont even know what gay is.i dont see what the big deal is.some guy likes the other guys pants.whoo hoo!!!!if i like my friends shoes you can bet ill go but me a pair.or borrow them which would be cheaper.

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M, Monroe, MI — Tue, 21 Aug 2007 19:25:12 GMT

Wow, I think its pretty smart thing to do, you just want people to buy your product. Levi is a company who's main purpose is to make money. So, if having commercials for different demographics is how they are doing it, good for them. For all those people who are shocked and dismayed by "different" life styles, please oh please boycott and refuse to buy Levi's for this reason alone. It will show a multi-national conglomerate that they will miss Your $50.00 for a pair of pants or maybe you'll just be replaced by two new customers spending twice as much or more. (I personally haven't bought a pair of Levi's in ages, so I don't really know how much the average pair goes for.) Because I don't shop at Walmart for personal reasons and do you see how they are suffering because I'm not shopping there:)

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pol columbus — Tue, 21 Aug 2007 19:25:40 GMT

Look's like I'm switiching to Dickeys

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Tolerant Christian, Washington, DC — Tue, 21 Aug 2007 19:27:59 GMT

Someone said that if we don't like the ad, we should turn the channel. If you get your way, to which channel should we turn?

Disagreeing with a particular lifestyle does not make me afraid of it (i.e. a homophobe). What I am afraid of is how homosexuality is being marketed everywhere, and that my children will get a different message than the one I'm trying to instill in them. What happened to my rights as a parent? Why do I have to pull my kids out of school to avoid Gay and Lesbian History Month? Homosexuality is not an ethnicity. Why do I have to filter every single thing my kids are exposed to in order to ensure they don't get the message that being gay is "normal?" Whether or not you agree that it is normal, I still have the right to teach my kids what I believe. With gays "taking over" as was mentioned earlier, I am forced to restrict what my kids are allowed to do, where they can go, etc. I am not afraid of homosexuality; I am afraid of the peer pressure on my kids to accept it!

Some of you misused a Scripture about casting the first stone. You can't have it both ways. If you are going to use the Bible, then use all of it, including the very clear parts that say that homosexuality is not "normal," to put it mildly. I'm not attacking gays. Gays are attacking me! I cannot live the way I want to without all this stuff in my face. All the "tolerant" gays and atheists are attempting to erase all trace of God from everywhere. I'm not ignorant about this stuff. I'd venture to say I'm more educated on this than most of the people calling me ignorant. Show me unbiased research that proves homosexuality is innate. Show me unbiased research that proves kids of gay parents are as well adjusted as kids of heterosexual couples. Those of you that say it is innate are speaking from ignorance yourselves, because it has not been conclusively proven. When you say “I know it is innate because it is that way with me” you are using a similar argument to me saying the Bible is the inspired word of God. Both are personal convictions that cannot be proven as of yet. One day, we may know the truth. But until that day, it is presumptuous of either of us to force our way of life down the throats of the other because “my way is right.” I’d like you to see it my way, but if you don’t I can’t force you to. Unfortunately, the homosexual community does not take a similar approach.

And for the record, I don’t care about Levi’s one way or the other.

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John King — Tue, 21 Aug 2007 19:28:16 GMT

I don't understand why this commercial causes so much stir. What about the commercials that show hot women in the fountain wrestling in their underwear? Or scantily clad women (usually more than one, similrar to an orgy) rubbing on a guy because he wears Axe?

The guys don't kiss or do any kind of contact. It is inferred that they are gay.

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Paul Case — Tue, 21 Aug 2007 19:28:45 GMT

The best thing Levi ever did!!! The GAYS have been wearing 501 for yrars. Boo to all those hypocrits who hate ALL of GOD's children

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E Mannick Mississauga Canada — Tue, 21 Aug 2007 19:30:05 GMT

It all comes down to cost. Business is not held down by morality, only profit. To develop specific marketing for a small sector of the economy makes no business sense. Instead most marketing is generic. I would have used a dog.

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Mary Missoula, MT — Tue, 21 Aug 2007 19:31:13 GMT

Many companies are supporting or purposely advertising to secure the busines of the gay community. Ford Motor, Wal_Mart, Target just to name a few. Levi jeans will be another that I will add to my list of boycotted stores or commodities.

I work hard for the money I earn and I will spend it supporting companies that support the moral values that I believe in. If I buy nothing from big name companies that is fine with me.

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Shannon — Tue, 21 Aug 2007 19:31:30 GMT

Saying that you won't buy something just because they have an ad geared toward gays is off the wall. It's like saying you won't buy something because their ads are geared toward people of other ethnic origins. GIVE ME A BREAK!

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Cody, San Diego — Tue, 21 Aug 2007 19:31:50 GMT

If Levi's wants to advertise on the gay channel or any other channel, so be it. I don't like that they made some special 'gay' ad.

Not that I buy their garbage anyway but if I did, I would stop..

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Maxypants, NY, NY — Tue, 21 Aug 2007 19:31:56 GMT

I bought a pair of Levi's a few weeks ago and now im TOTALLY gay.

Thanks, Levi's.

Hey, Chris (AZ) Wouldnt it be awesome if gays were single-celled creatures and we could reproduce simply by dropping an arm or a leg? Too bad that would really screw your PERFECT logic.

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Tired of our children be exposed to so much, St Louis MO — Tue, 21 Aug 2007 19:32:13 GMT

We will reconsider buying levi's. Really so tired of using sex to sell anything..from hamburgers to cars. We wonder why our children are so messed up. We are what we see.

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Denise, Albuquerque, NM — Tue, 21 Aug 2007 19:35:31 GMT

Do you think the agency who made these ads could make them for the big huge gas guzzling trucks and SUVs that are killing our environment? If it would stop people from buying jeans... Yes, I do want to see lots and lots of gay commercials for these vehicles! On every channel!

All joking aside (although I still dig the idea), I agree with those who said that it is about time we see some reality seep into advertising. I applaud Levis for stepping into the 21st century.

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Adam, Portland Oregon — Tue, 21 Aug 2007 19:36:22 GMT

Jane, I have to say that having read every comment here yours hit what I feel is the real center of the matter.

Does no one remember Women’s Lib and the right to Vote? Does no one remember segregation and the rights of African Americans? Does history not explicitly outline the root cause of each?

The LGBT community is demanding no less and no more then either of its predecessors and anyone that stands on religion as there foundation for hate…remember that no less than 100 years ago your religion allowed a human being to own another human being because your God condoned it!

History will show just how much the true human spirit makes up its own mind!

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Josie — Tue, 21 Aug 2007 19:36:58 GMT

Jay, it astounds me how you can only be open minded about the things you happen to agree with. I don't think the ads are bad at all, but I am sort of disgusted with the bickering on both sides here. If you're going to decry people as self-righteous, it's probably best to not call them morons and drag Bush into something that doesn't even involve him. All it does is make you seem every bit as narrow-minded. Tolerance has to go both ways, after all.

And last I checked, there hasn't been an attempt to amend anything in the contitution. Let's not give him credit for everything, hm? We've had bad presidents before. We'll survive this one to see lots of gay jean ads in the future, I'm sure.

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Randy, Atlanta — Tue, 21 Aug 2007 19:37:18 GMT

Jane,
Please check your figures. The last US Census stated that the Gay population in the United States was only 2.1%. The 10% has been used by the Gay community for years to add some legitimacy to their claims.

I personally could care less about the add. I just won't watch the channel that shows it. However, when I live in a city that has Gay pride parade where grown men are running around in see-through underwear wearing butterfly wings, shaking their backsides to screaming men in the crowd.... please don't tell me that the Gay movement and the black or women's movement are in any way the same. It doesn't even come close.

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Fed up with Fanatics, CA — Tue, 21 Aug 2007 19:39:03 GMT

If you think homosexuality is immoral, then I suggest you don't engage in it. But to spend your time trying to force other people to adhere to your moral beliefs, when they don't agree with them or believe in them, is nothing short of insane. The road to universal acceptance is enough knowledge to get over the irrational fears...and mainstream ads and programs are definitely a step along that road.
Kudos to Levi and every other company with enough courage and common sense to not allow the zealots and bigots to dictate what is appropriate or available to the rest of us. There has been far too much of that lately as it is. If you aren't smart enough to know how to change channels or hit the off switch, then you sure aren't smart enough to decide what programming I have access to. I am perfectly capable of my own moral judgments and do not need people who are obsessed with the sex lives of total strangers to determine what is permissable for me to watch.
I will go out of my way to support any company that doesn't cave in to the organized scare tactics of the loud and misguided few who would like to control the content for all of us.

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Michelle, Lancaster, OH — Tue, 21 Aug 2007 19:40:48 GMT

Life is WAY too short to get all cranked up over what consenting adults do.

For those of you offended by the commercial - you clicked on the "if you want to see the gay version 'click here'" button. Why? I thought it was the most innocuous "gay" commercial I've ever seen. It's strictly innuendo. If you think your 8 year old is going to "get" that - then maybe that 8 year old should run for Congress or President b/c he/she is obviously way smarter than anyone currently in office b/c they don't get anything.

As for name-calling ANYone...again, life is WAY too short to sit in judgment. Besides, doesn't the Bible say that it's God's place to judge or am I reading an entirely different book? Oh, and I think a lot of other sexual laws were supposedly based on religion too - like oral sex. How many of you homophobic guys are willing to give THAT up? Ladies? Or how about sex in any position besides missionary? I thought not.

We have freedoms in this country that we are darn lucky to have - that includes the freedom to CHANGE THE CHANNEL, or boycott...but you'd better get out your pen and paper to make the very LONG list of shows/programs sponsored by Levi's (and other "gay supporting" companies...including those who offer health benefits to domestic partners - which blessedly includes a large number of major manufacturers of nearly everything - including your soap. OMG - maybe when you shower the soap will "turn" you gay?! AAAAHHHHHHH!!!!!). Get real, people. Whether you believe people are born gay or choose to be gay, it's not a contagious disease. What's the difference between thinking another guy is attractive versus liking blondes over brunettes?

I hate to even mention that I am straight b/c I think labels are ridiculous. We're all human - and different. Thank God!

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Ching Chang Charlie, Columbus, Ohio — Tue, 21 Aug 2007 19:42:01 GMT

HEy... what about the Bud Light gay ads that I have seen in a lot of the magazines I read (that feature a wide variety of ethnicities I would like to mention)? I mean, for all of you who will stop buying Levi's because they have a gay ad... are you going to stop swilling Bud Light as well?

PS A LOT of beer companies are doing this as well. Have fun tailgating without the beer ;)

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New Fashioned, rural MN — Tue, 21 Aug 2007 19:42:18 GMT

In Response to Old Fashioned, rural MN's comment "Ugh! I, for one, will no longer purchase Levis for myself or my kids". I will reply with this.. I am from Rural Minnesota and I think.. wait I know my family would be embarrassed having a statement posted like that on here. I am gay myself and would probably be considered more "old fashioned" then yourself. I just think it's funny because the gay population, where some quote it at 10%, can make people like yourself change who you are. It's quite amusing for me. I am glad this small sect can change people like you! And a FYI I am a well-educated, gay, male, who won't be buying Levi's either.. So, I guess I saved you from looking like a fashion nightmare and we are more alike then you would think. You should thank me!. For all you know.. I could be your kid..

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Travis Riggs, Boise, ID — Tue, 21 Aug 2007 19:44:50 GMT

Yay Levis!!!!! I own a couple pair and will now expand my collection. Average Jane rocks! Gay men have a larger disposable income, and typically larger incomes and also represent a very loyal consumer base. Anyone who works in advertising knows this. That's what is great about economics - it's based on math not ignorant stereotyping.

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Wolf, Orland Hills, IL — Tue, 21 Aug 2007 19:44:53 GMT

I dont see the problem with having a gay version of an ad nor do I see any problem with it airing on other channels. I'm straight and have a gay friend, he's not an "evil" person nor will being around him turn me gay. People seriously have to grow up get a clue and realize that everyone is entitled to their own choices in life and lifestyle, thats the beauty of living in America, the freedom to choose how you want to live and be happy with that choice.

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Frustrated Mom, St. Louis MO. — Tue, 21 Aug 2007 19:45:21 GMT

I applaud Clint from Utah for his well written comments. I certainly don't want to have homosexuality thrust upon my children in our own living room during family hour or Saturday morning cartoons. Commercials and television these days are really pushing the envelope with what is and isn't appropriate viewing for families. For the very young, the display of homosexuality can confuse a child.

I also don't believe that they should show sexuality among heterosexuals during family-oriented television broadcasts. Families should have the opportunity to discuss these matters with their children at an appropriate age/maturity-level time; not forced on them by some television network or corporation trying to make a buck!

There are fewer and fewer opportunities for families to watch television without introducing sex (I also become uncomfortable during the female hygiene product commercials; imagine that coming on while your young boys have a sleep-over!)

I have opted to leave broadcast television out of my children's lives for this particular reason. Unless it's been previously recorded so that I may review and forward through commercials, television is a waste of time! Levi's is going too far! I hope that this commercial and others that will undoubtedly follow suit will remain on the channels for which it was targeting! I don't need it in my home.

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Otto, Dallas, TX — Tue, 21 Aug 2007 19:45:43 GMT

Do you know that there are millions of us in this great country of ours that don't subscribe to the beliefs of any of the religions that condemn homosexuality, namely Christian, Jewish and Muslim? I consider myself a very spiritual and very patriotic person, yet reasonable, although most around me evidently are not. Starting with Jane Doe's comment, every single statement on here mixing religion with advertising, offshoring and fashion is simply idiotic.

Get a life, people, and start doing some soul searching about your misguided religious fervor and patriotism. Jesus, Mohammad, Abraham and our founding fathers would all be ashamed of your behavior.

Oh, and about the ad, I can't even remember the last time I made a purchasing decision based on a commercial. If that's how you truly exercise your buying power, only heaven knows how some of you make your other decisions in life. Heaven help us!

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Karen, Houston, Texas — Tue, 21 Aug 2007 19:45:43 GMT

To average Jane, do you believe that God, who IS love, is so spiteful and hateful as to punish people for something that is beyond that they have no control over? Do you believe he will punish a person for any disability that they are born with and call it an abdomination (which is what he calls homosexuality in the Bible) if it is something they are born with and cannot help? If you do, you do not worship the same God I do, the creator of the heavens and the earth who made man to inhabit it. As our creator and maker do you not believe he has the right to say what is acceptable and unacceptable? God has the right to lay down the law for everyone and he has the right to say what is good and bad. He says homosexuality is wrong, therefore it is. Plain and simple. I do not watch Ellen Degeneres on anything, ever. I never watched Will and Grace, I have stopped watching Grey's Anatomy. Holyweird and advertisers can do whatever the please, that is their choice, but it is entirely my choice as to how I spend my time and money. I will not buy Levi's and will continue to boycott programs that promote homosexuality and violence. Thank you.

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Gap jeans wearing homo, Rocky Hill, CT — Tue, 21 Aug 2007 19:45:59 GMT

I am astounded at how many people still belch up such homophobic rhetoric in this day and age. It's not justified and everyone knows it's just plain bigotry. Leave God out of it and leave science out of it. We are human beings who deserve the same things as you. So get over yourself already. Enough! Go wear other jeans, then. Maybe get yourself a pair of Wranglers.

The commercials are very clever. And marketing is all about entertaining you long enough to see the brand logo and have it stick in your head. Personally, I didn't see the brand logo, because I was too busy drooling over these two hot guys who were obviously going out on the town for some heavy homo fornication! Oh, my!!!! Oh, yeah, and the girl was cute, too. Loved the hair!

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Michelle, Lancaster, OH — Tue, 21 Aug 2007 19:48:00 GMT

To James Negri - you ROCK! What a great response!! "I don't see him asking her if she accepts Jesus Christ as her personal savior before hooking up with her..." OMG...if I could only be so clever.

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Carl CT — Tue, 21 Aug 2007 19:49:57 GMT

My husband (civil union CT) and I flipped out (in a good way) when we saw the gay version of this ad on LOGO. Anyone that says they will no longer purchase Levi because of an ad they will probably never see are small minded people who need a reality check.

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Old Fashioned, rural, MN — Tue, 21 Aug 2007 19:49:57 GMT

It's not that those who oppose such ads have bizzarre fears that our kids will turn gay. By targeting the GLBT demographic, Levi is effectively saying they don't value me (as a consumer) and they don't respect my values. That's why I'm done buying their products. No more, no less.

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Kathryn Ellison St. Cloud MN — Tue, 21 Aug 2007 19:50:19 GMT

Dear Jane Doe, why not give your real name. If this is how you feel you shouldnt have to hide. So does this mean only blacks can watch BET woman only WE and christains only EWTN. This world needs more Education then Segregation. Bye the way your Im straight if you were wondering

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Eric, Coconut Grove, Florida — Tue, 21 Aug 2007 19:51:34 GMT

Good for Levi's. Both the gay and straight versions are sexy. Love my 501s

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whatever, minneapolis, MN — Tue, 21 Aug 2007 19:52:57 GMT

To Laura the shareholder- Levis is doing what it is supposed to do for you, make you money. If you want to talk about immoral behavior, then most advertising would need to stop. How promiscuous is mainstream television today? Hopefully you are out there advocating against the immoral lies of D.C, etc., and not about love that is shared between 2 people.

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AC in DC — Tue, 21 Aug 2007 19:53:34 GMT

I finf it interesting that there are people who believe that being gay is a choice. Does that not mean that hetrosexuality is also a choice? Did you chose to be with someone of the opposite sex only because God said you should. Does that imply that had God not forbidden it you would happily have chosen someone of your own sex to be with? Did you do the "right thing by God" by ignoring your natural impulses to be with someone of your own sex and chosing someone of the opposite sex??

It is sad that this First World country is still having to deal with such issues.

As for the add itself - I never understood it. You put on your jeans and the street bursts into your room with a chick in a phone booth. That there is a gay version I think is Levis' attepmt to catchup witht the times. Kudos to Levis for openly going where others are hesitant to go.

Gay haters - get a life!

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Craig Patton, Ohio — Tue, 21 Aug 2007 19:54:15 GMT

Until I came across this article, I was not aware of another version of the same commercial. I think that by making the second commercial, Levis is certainly attempting to attract the market of the gay and lesbian community. It seems to me, however, that by placing the commercial as an internet only commercial (or at lest to my knowledge since I have yet to see it air) that they have missed an opportunity to reach the community at large (whether it be gay or straight) and have, in effect, become closeted themselves when it comes to making commercials that target the gay and lesbian community.

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Allison Lesbitz — Tue, 21 Aug 2007 19:54:18 GMT

I wish Doc Martens would do the same with their boots!

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CMB Columbus Ohio — Tue, 21 Aug 2007 19:56:26 GMT

I like both commercials. Judge not least ye be judged. It amazes me that we can find so much fault in what others do and believe but see so little in fault in ourselves. I also thought both men were pretty cute. I applaud Levis for their open mindedness!

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Frank, New York, NY — Tue, 21 Aug 2007 19:58:24 GMT

Hard to believe this is really an issue. I'd be proud to wear the Levi's label just as well as those who smugly flash their label of bigotry.

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Karen Doe — Tue, 21 Aug 2007 19:59:23 GMT

OK, so as Joe Reese said, we could move all the feminine hygiene ads to Lifetime or Oxygen... Can we also PLEASE move all of the erectile dysfunction ads to Spike??? Please???

Seriously, folks. This is not news. It's not even new. Advertisers have been doing this in print and media ads for quite some time; it's just that now more mainstream folk are stumbling across them when they browse through their increased access to digital cable.

Grow up, America. Realize that not everyone fits into the same narrowly defined little mold; that's what makes us great. Get over it!

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KIM DELOA OMAHA,NE — Tue, 21 Aug 2007 20:01:41 GMT

Let me say a couple of ny personal oppinions,thou shall not judge, for thou too shall be judged..it makes no difference if your STRAIGHT,GAY,BI-SEXUAL,TRI-SEXUAL ETC...LEVIS ARE A LEGEND and always will be no one makes jeans like levis!!! By the way has anyone really took a CLOSE LOOK at the LAST SUPPER?If you do look close to JESUSUS right hand side and figure out why that disciple dosent have a beard and is folding its hands femineitly then practice what you preach and who then shall cast what stone if any??? Yesterday was HISTORY,Tommarrow is a MYSTERY!!! LIVE ON LEGENDARY LEVIS WE LUV YA!!!

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Jeremy R., Austin, TX — Tue, 21 Aug 2007 20:02:43 GMT

To all the people who claim homosexuality is a choice, I strongly disagree. As a heterosexual brother in a family of five boys, my two gay brothers (oldest and youngest in our group) had the same upbringing as any of us. Very middle-class suburban, very "normal", with two great, loving, supportive parents. Three of us are straight, and two are gay. My brothers say neither "chose" to be gay, and I for one believe this to be true. So try to be a little more tolerant, America. Some things you may just not fully understand. The bible is actually ambiguous on the subject of homosexuality. Hate is hate no matter how you dress it up (in Levis or whatever brand you choose to wear). Love one another!

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Sara — Tue, 21 Aug 2007 20:05:29 GMT

Puhleeez...if Levi's showed a commercial like this, only with hot women instead of these hot men, all you guys would be drooling & slobbering all over your remotes, whether the women were lesbians are not. You lie like dogs if you claim otherwise.

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bro — Tue, 21 Aug 2007 20:06:29 GMT

I find it disgusting

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D. J. Williams, Vancouver, Wa. — Tue, 21 Aug 2007 20:09:11 GMT

I am a Black Male living in the Pacific Northwest. I am neither appauled nor offended because I have neither seen nor care to see the newly aired Levi Strauss & Company commercial...really did not know there was one.

O do not wear Levi's because they simply do not mold to the contours of my physique...

As to whether or not this is an issue of ignornace; I believe that is predicated upon to whom one is directing the question to.

Still, to correlate a bonafide 'Minority Status' with a perversion...do not associate being Black American with being gay, the two entities are entirely different.

I apologize, but I will neither checkup nor respond to this blog. I happened to come across it and thought "I should contribute to the delinquency of this post."

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Bill, Dallas — Tue, 21 Aug 2007 20:11:15 GMT

Thank you Dan from Yuma, Laura S.; Tim from NY, Brian from Concord, NH, and Jane Doe from Warren, OH...Thank you that you are going to quit buying Levi jeans. I will call my stockbroker right now and buy some more shares before the stock price goes up ! Way to go Levi Strauss...Oh, and the lady from rural MN..Hate to inform you sweetheart, but gays live in MN also...and to you Average Jane, God Bless you...

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TM, Tampa, FL — Tue, 21 Aug 2007 20:13:16 GMT

I saw the female version of this ad for a while now, but I happened to be watching Logo and the ad came on and I said WOW... They put a guy in the place of the girl!... cool!... (still, my only thought was why are they in a phone booth? Are there any around anymore?)

I really don't see the issue of putting the commercial on other channels, other companies have already done that.

Now, being a gay person all of my life, and wondering while I was a kid about why I liked guys instead of girls, even before I new what gay was, (Explain that with your research and choice studies) I have come across some of the meanest people, both straight and gay. Even in the black community there is reverse racism, so, why would the gay community be different.

I myself try to respect other peoples choices, but when their views are pushed down my throat uninvited, I will have to protest. (As do all others, which is why there are the feelings that are expressed on this blog)

I will shamelessly attempt to quote someone from another piece that was written earlier about a different subject (religion), “Remember we live in America, home of the free, where your rights are protected. But, only if you do or believe the same thing that I do!” What a melting pot we have turned out to be!

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Philliam, Boston, MA — Tue, 21 Aug 2007 20:14:00 GMT

I'm white and you know what, I'm sick of seeing black people in commercials. They should only show black people on black channels. I don't need to see that stuff. It's disgusting.

Sounds silly, doesn't it? Replace "black" with "gay" and that's what you ignorant, backward morons sound like who are getting angry with Levis for recognizing that there are differences in our society and there is no reason to try to hide those differences.

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Jenni M Denton, TX — Tue, 21 Aug 2007 20:17:56 GMT

I don't see what all the fuss is about! Welcome to the future where we are "All created equal in the eyes of God" and live in a country that (sometimes) supports free speach. Who care what gender your significant other is, point is you found someone to love, congrats! Levi's is promoting equality, as an american how can you argue against them??

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Craig Patton, Ohio — Tue, 21 Aug 2007 20:20:45 GMT

If you do not want to purchase a product based upon the fact they wish to target an audience you do not care for, then it may be wise for you to make your our products since the goal of EVERY company is to sell a product irrespective of who that buyer may be.

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Rob, Waco, TX — Tue, 21 Aug 2007 20:22:21 GMT

Oh for heaven's sake! It's only a pair of jeans being marketed. Why, I've even seen Levis worn by non-gays of both sexes and various races. Conversely, I've even seen gays and lesbians drive the same cars, stay in the same hotels, fly in the same airplanes, and eat in same restaurants -- just like non-gays. Why do we have to be so intolerant of our fellow citizens and corporations which market to them, especially those who claim "their religion made them do it"? My faith is in a loving God, not one that condemns gays and lesbians for being who they are -- whether wearing Levis or the competition's jeans!

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Dick Handcock — Tue, 21 Aug 2007 20:23:29 GMT

A grim look at the future. The gays have been hammering their gay is O K mantra so long that people act as if there is real some truth to it.
Maybe they should come in pink.

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John, Dayton OH — Tue, 21 Aug 2007 20:24:01 GMT

I applaud Levi's for the commercial, but I question whether it will be effective on mainstream channels.

White folk don't even like to see black couples or Mexicans or anyone else in TV commercials, let alone gays. Sit and count the number of non-celebrity people of color you see in a prime-time commercial break - for a show that is not specifically geared towards that demographic.

But boycotting a product because there's a gay ad on some channel you never watch? Get a grip!

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Matt W, Dallas, TX — Tue, 21 Aug 2007 20:26:47 GMT

I'm confused why an ad showing a normal aspect of human sexuality is put under the category "Ads of the Weird".

What's really weird to me is a bunch of self-righteous bigots being so hard on Levi's for putting a little gay sexuality in their ad. Let's not forget how much heterosexuality we see in the media every day. Gay people don't go around claiming that our way of life is somehow more or less moral than our heterosexual counterparts.

What I do consider immoral is the number of hypocritical "straight" married men who go on the down-low and play around with other guys behind their wives' backs. Get your heads out of the sand, people; same-sex attraction is part of human sexuality and isn't going anywhere.

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cheryl — Tue, 21 Aug 2007 20:27:03 GMT

don't EVER expect me to buy from them, terrible!

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letskeepitreal — Tue, 21 Aug 2007 20:27:51 GMT

Do people really care anymore? Our world is falling apart because too many people have the "Whatever" attitude. If you want to be gay...great, but keep it to yourselves. Why do you need a clothing company to help promote your sexuality? I don't need endorsements to prove that I'm a certain way. Society has become too forgiving, and for what reason? People are too comfortable putting everything out in the open. There is no respect or honor for morals anymore and we wonder why third world countries can't stand us! We are a disgrace. I can no longer say that I'm proud to be an American because of what is tolerated in this country. Is this the kind of world we want to raise our children in, a world that doesn't care? Homosexuality has been forced down our society's throat, no wonder more people are proclaiming to be gay, it's today's trend. I find it hard to believe people think you are born with it, that is not how human beings were created, we have certain anatomy for a reason. Think about it and comment all you want.

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GJS, Orlando Florida — Tue, 21 Aug 2007 20:29:09 GMT

I think the ad it terrific. Two men or two women should be as acceptable as a man and a woman are in everyday life. Homosexuals are born with their sexual identity....JUST LIKE A HETEROSEXUAL WOULD SAY THEY WERE BORN WITH THEIRS! What a foolish idea it is to think that anyone would "chose" homosexuality with all the stigma straights have attached to it. Nothing you can buy, watch, wear, eat, breath, inject or pray for will EVER change a persons sexual orientation.

I think ads from all brands should use an assortment of couples when required and they should be on all channels too. A young person who sees an ad with two me or two woman will grow up without the ignorant, bigoted thoughts that some adults today have. I can only see good in it.

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Dee — Tue, 21 Aug 2007 20:30:29 GMT

How sad taht those who are against airing the commercials likely haven't even seen it, since it's only airing on a gay-targeted station. And yet they still feel the need to comment. If there hadn't been an article about the gay ads, these people wouldn't even have known about it! If you aren't watching the gay channel, then what do you care what airs on it?

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LL — Tue, 21 Aug 2007 20:30:45 GMT

i thought it was very intriguing. i hope to see many more like it. you know most women like to see great looking men regardless of their sexuality.

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Chloe — Tue, 21 Aug 2007 20:32:23 GMT

I don't understand why advertisers won't run the gay-themed commercials on regular network stations or cable stations. What, don't gay people watch ABC or NBC or CBS? Or Spike? Or VH1? Sheesh - talk about narrow- minded, or maybe they're afraid to alienate some of their viewing audience.

PS It's kind of funny when you watch both versions of this commercial, that the guy is the same in both!!

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Chris Beck — Tue, 21 Aug 2007 20:32:24 GMT

This commercial, in both flavors, should be on all channels including the gay one. There should be a woman with a woman version too! Gays are everywhere, we should be advertised to everywhere. We are 10% of the population, for crying out loud!

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John Handcock — Tue, 21 Aug 2007 20:32:30 GMT

Jay Purv is right. Also, the constitution never said anything about gay rights. It was something that wasn't talked about in polite company. Now with gays forcing the issue, what is and was talked about with disgust has been dragged out of the shadows and is being tossed in the face of America like some kind of dare. Kids, can you say boycott?

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Eric. C — Tue, 21 Aug 2007 20:33:24 GMT

Good for you Levis.

The number of narrow minded people always amazes me.

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Average Jane, Bellingham, WA — Tue, 21 Aug 2007 20:34:12 GMT

Saying you do or don't 'tolerate' or 'accept' homosexuality is about as relevant as tolerating or accepting a sunny day or green grass or blonde hair. It's just one of the many ways sexuality is expressed by living beings. Go take a google around any decent science publication and you'll see just how many of 'god's creatures' exhibit gay behavior and haven't died out yet. Just look at Bonobos for instance.

Tolerating homosexuals/lefties/black people gets you diversity and a richer life.

Tolerating religious bigotry gets people burnt at the stake, denied civil rights, dragged behind trucks, beaten to death, careers ruined, relationships broken, etc.

Tolerating silly commercials means the battery must be dead on your remote.

Wise people will not tolerate a belief system that has as it's basic tenets the death and destruction of other people just for being different. Our species has a long history of killing the 'other' for all kinds of reasons, the biggest one being religion. About time we evolve beyond that, don't you think?

We should tolerate people's right to spiritual expression (which also seems to be a drive or instinct we're born with), as long as it doesn't interfere with the basic human rights of others. Just because a 'holy book' says so is NOT reason enough to cause so much woe to fellow humans.

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Gerri, Orlando, FL — Tue, 21 Aug 2007 20:34:50 GMT

Oy vey. One ad with a man looking suggestively at another and we have people chiming in saying, "Well, that's it! No more Levi's for me!" You know what, kids? Get over it. We're all on this rock together, and the least we can do is get over our petty differences and enjoy the time we have here. Levi's did the right thing, only I'd love to see this ad on channels other than Logo.

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Who Really Cares? CA — Tue, 21 Aug 2007 20:35:05 GMT

Stupid commerical, but Excellent advertising!! It's all about the bottom Line $$$$. IMO, they knew the gay commerical would start controversy and get people talking. Or at least it gets everyone saying the word "Levi's", regardless if it's good or bad. I could care either way. I will continue to buy them, because I like the quality and fit!! You would have to be real weak minded person to stop buying or watching something, because it could turn you into something else.

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Chloe, Las Vegsa — Tue, 21 Aug 2007 20:37:06 GMT

To JOE REESE:

So by your logic, feminine related ads should be shown on "women only" channels.

___

I agree with what you said. As a heterosexual female, I'm really sick and tired of all those commercials for ED medicines being shown all the time! I find myself talking to the screen and saying "jeez, guys, it's not the end of the world if you can't get it working 24/7!!"

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FJRC — Tue, 21 Aug 2007 20:41:53 GMT

Makes sense from a marketing pov when airing on a gay cable network. But I am sure that Levi will NEVER show gay version on networks or mainstream cable. Too much of risk of losing customers.

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Tony, California — Tue, 21 Aug 2007 20:41:59 GMT

Awesome! Way to go and I'll take a second look at Levi's. What's the big deal with ads targeting a demographic? It's been going on for years. It's just good business sense. No one was complaining when Mel Gibson used churches to push "Passion of the Christ". Play to your crowd and, imagine that, gays watch T.V. (and not just LOGO).

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John Dewar , Columbus, OH — Tue, 21 Aug 2007 20:45:16 GMT

Thank you Joe Reese and Average Jane !!!!

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HoiserDaddy? — Tue, 21 Aug 2007 20:46:53 GMT

I'm wondering just how many times the people "offended" by this ad watched the gay version... probably like the Janet Jackson wardrobe malfunction... they were "offended" everytime they played the Tivo clip and called they're way-over-left buddies to be offended with them. Get a grip, people. Wake up and smell the reality - way to go Levi's. And... Average Jane for President.

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Marge, Oak Harbor, WA — Tue, 21 Aug 2007 20:47:16 GMT

Thank you Average Jane. Couldn't have said it better myself. Deal with it, people!

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Kendall - Milwaukee — Tue, 21 Aug 2007 20:47:48 GMT

WHAT IS THE BIG DEAL!!!! Orbitz Travel site has had gay ads for a while now. THis is a non-issue, right up there with the fate of Lindsay Lohan and Paris Hilton, or any other of the non-issues that keep us from debating about things that matter... the war in Iraq, crime in our cities, suburban youth strung out on drugs. People, PLEASE get a grip!! My opinion is this: if your gay of course you'll think this is wonderful. If your a bible thumper, you'll of course think this is the death of society. BUT in the whole scheme of things, this is NOT a big deal!

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Derek, Los Angeles, California — Tue, 21 Aug 2007 20:48:04 GMT

Gay commercials don't make people gay. God does. Take it up with him.

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T-rock, Bay Area — Tue, 21 Aug 2007 20:48:20 GMT

What I find funny is that those that are anti-gay are saying that they are not name-calling, but are just disagreeing with the commercial. Please tell me how saying someone is immoral, perverted, or plain disgusting is not name calling. Bottom-line, people just need to stop hating. People are people, we are all different, and that is what makes us unique. The problem is people don't respect one another, or their different values. Just cuz my values differ from yours does not make them wrong, nor does it make you wrong, it just makes us different. I just do not understand all the HATE....WHY???

I mean come on; don't you think we have bigger issues in this country and the world, than to fight about the morality and appropriateness of a gay Levis ad?? And truly, and I mean if you truly want to have a discussion on Morality in commercial ads, answer me this, all people that quote the bible, and say this commercial is immoral cuz it promotes a "life style" what are your feelings about CONDOM commercials?? Aren't they immoral for the same reason, it promotes promiscuity, and does it not go against family values. Cuz isn't contraceptives an abomination in the eyes of the Lord. So why don't you boycott them, or contact the FCC and tell them about the immorality of Condom commercials. I mean if you use a condom, then you are going against God's will, right? I mean we are only supposed to be having sex as a means of procreation, not as something pleasurable. Also so for that matter, how can a church who holds that doctrine to be true and right, justly marry a heterosexual couple who is unable to have children or chooses not to have them.

A lot of this might sound absolutely ridiculous and off the wall, and that's the point!!!!! People are angry and hateful towards those that are different than they are, well how sad are you?? You are going to be angry and hateful for the rest of your life. People are different, that is the way it is supposed to be, if not then we would all look the same, talk to same, have the same skin color, as well as the same genetic DNA make-up, and since none of this is true, people need to stop hating one another for their differences. Have an open, honest dialogue, it'll go much farther, and you might actually learn something from one another, I know what a concept

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Hag, Champaign, IL — Tue, 21 Aug 2007 20:49:52 GMT

I was actually at the last big gay meeting where they ammended their agenda. They had moved "Use Levi Jeans to promote homosexuality" to the top of the list, ahead of "Introduce gay Fisher-Price Little People Character." Congratulations, GLBT community, you are this much closer to your plans for world domination!

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Dallas — Tue, 21 Aug 2007 20:56:09 GMT

I am headed out to the store right now. Bravo!

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Jack, Columbus, Ohio — Tue, 21 Aug 2007 20:58:31 GMT

To Kitten:

I am a so-called bible thumping, religious, right wing, conservative male and I am against the ad. I am not homophobic as I have a number of gay friends and really care and love them, but I do not love their lifestyle. As far as your stone comment, I am not casting a stone at them, as we are all sinners who have been forgiven by God, and I am will not judge them.

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Fed up with Fanatics, CA — Tue, 21 Aug 2007 20:59:42 GMT

Using the bible to justify homophobia makes no sense unless you are willing to stone your children to death for being disobedient or your neighbors for working on the sabbath.

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gn lars, Denver — Tue, 21 Aug 2007 21:11:50 GMT

Fed up with Fanatics, CA

Great point ......

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Beth, Kansas — Tue, 21 Aug 2007 21:13:10 GMT

KEEP IT OFF MY TV....if they want it on their channel, fine, but don't force me to watch something I am morally against!! I dont care to see it!!

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John Denver — Tue, 21 Aug 2007 21:17:05 GMT

What is a Homophobe anyway? I don't know ANYONE on the planet that is afraid of Homosexuals.

Sounds like name calling by those who have no ability to argue cohesively. TYPICAL...as they say.

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Feeling Left Out, Juarez, Canada — Tue, 21 Aug 2007 21:18:37 GMT

I'm a latino redneck NASCAR fan from Canada with green skin and a sexual orientation towards washing machines. When will Levi's put out a version of this ad that markets to me and play it on only the channels I watch??? I'm rather offended that I'm being discriminated against.

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Brenda, Denver, CO — Tue, 21 Aug 2007 21:19:51 GMT

Guess all you homophobes better start boycotting everything designed by a gay or bi fashion designer, too... Oh, yeah, guess that would mean you straight people wouldn't have anything to wear, either. :)

Hate is NOT a family value!

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Roger H — Tue, 21 Aug 2007 21:20:59 GMT

Cool! It's a terrific thing to celebrate the diversity of our culture. I'm going out and buying a new pair of Levis right now.

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true blue — Tue, 21 Aug 2007 21:21:02 GMT

go levi's! love those 501s!

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Sean Taylor, Kansas City, MO — Tue, 21 Aug 2007 21:21:05 GMT

After watching both ads I don't see anything offensive at all. I thought there would be kissing or touching or something sexual that I wouldn't want my kids to see. I believe it is a brilliant marketing move on Levi's part and compliment the company on targeting a wide range of audiences. Love the ads! Both of them! Makes me want to buy levis.

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Mike, Irvine, CA — Tue, 21 Aug 2007 21:21:18 GMT

Come on people, grow up! It is just a add! I am glad to see it - but to say you won't purchase another pair of levis is just stupid!

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gn lars, Denver — Tue, 21 Aug 2007 21:22:05 GMT

I've heard it said that girls groom and dress as much for other girls as they do for boys and the same is true with boys/men. Let's face it, if all your buddies told you a pair of jeans made your ass look big, you would probably not buy them. The fact is, whether a young guy is gay or straight, if he thinks his ass will look that good in a pair of 501's he's going to buy them. So, not all is lost on the boy/boy add, even for the boy who wants a girl, kind of boy.

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Brenda, Fort Smith Arkansas — Tue, 21 Aug 2007 21:23:40 GMT

What I want to know is when handedness and homosexuality both became, according to Jane, things that are uncontrollable and to be discussed scientifically in the same breath.
Just wondering.

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Walter, Hawaii — Tue, 21 Aug 2007 21:24:35 GMT

watching the straight version is like watching "Knocked Up".

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Justin is Proudly Gay in NYC — Tue, 21 Aug 2007 21:25:03 GMT

It is sad and disgusting that our neighbors and fellow-citizens can still find the kind of hatred and anger and ignorance in their souls to type words like "fag" or say that expressing love between two adults is a moral issue or that Levi's is somehow lowering their standards by admitting that we gay men might happen to have disposable income we'd like to spend on sexy jeans?!?! Wow, Charles Schultz's Charlie Brown said it best: "AAAAAARRGGHH!!!!"

People, grow up... seeing two men walk down the street with their arms BARELY touching (or, gasp, a slight kiss in their next campaign) won't make your heterosexual children any more gay than the 2,375,917 heterosexual kisses I saw on TV as a kid made me straight!!!

Please. 21st Century anyone?

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Lynne, Northfield MN — Tue, 21 Aug 2007 21:25:49 GMT

Conventional wisdom 2007: gays and lesbians are immoral.
Conventional wisdom 1930: blacks are intellectually inferior to whites.
Conventional wisdom 1850: children are simply little adults with no differing or particular needs.
Conventional wisdom 1690: women lack souls.
Conventional wisdom 1492: the earth is flat.
Good thing that conventional wisdom continues to evolve,and eventually takes even the least of us with it.

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David, Seattle, WA — Tue, 21 Aug 2007 21:28:21 GMT

Hot and Sexy! Can I get the number for the guy in the phonebooth?

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Hetero Guy — Tue, 21 Aug 2007 21:28:32 GMT

How about the TRUTH. GAY = Happy. HOMOSEXUALS choose to engage in their behavior. Look it up in the dictionary. Or are you going to argue that a "preference" is not a choice?

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Brenda, Texas — Tue, 21 Aug 2007 21:29:33 GMT

Thanks Deb from Kansas! We are told that we need to be tolerant towards homosexuality but we are the ones being called names. Where's the tolerance? Homosexuality is NOT normal. And I don't appreciate commercials and schools undermining the values and morals that I am teaching my kids by telling them it is normal. Homosexuality used to be considered a mental disorder. I truly believe that those screaming the loudest about intolerance are phobic that it will be proven that it really is a mental disorder. They want us to become so accustomed to it that we no longer question it.

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Miss in TX — Tue, 21 Aug 2007 21:29:58 GMT

YAY!!! I think it's awesome that these type of commercials are being made. It's about time!
For those close-minded individuals who have issues with it, suck it up. Get over it! If you don't like it, change the channel. Most people get their fat butts off the couch during commercials any how!

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J. Torres, San Diego, CA — Tue, 21 Aug 2007 21:30:02 GMT

To shareholder Laura S., when it comes down to the bottom line, I'm sure Levi's is more interested in making money than they are in your religious beliefs and morality. Trust me, they're going to make plenty of money. Start making plans to sell your share.

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Barney Purple — Tue, 21 Aug 2007 21:32:43 GMT

Why has everyone allowed themselves to be socially engineered to believe that someone who disagrees with your position "Hates" you? What insanity!

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d kuhlmann,chicago,il — Tue, 21 Aug 2007 21:32:51 GMT

karen, houston,tx. did you wake up one morning around the age of 8,9 10,11 or 12 and decide you were going to be straight? well gay people didn't either. watch out for the teacher,priest,minister, friendly neighbor and good old uncle none of whom are gay to keep your children safe.there was a time very recently when it was acceptable to treat people of a different color like second class citizens wrong then, wrong now.let them marry if they wish and you tend to your own house. also, bring all the troops home now.

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California gay — Tue, 21 Aug 2007 21:33:15 GMT

I can't believe what I am reading. I feel like I'm living in the 1960's when some whites refused to embrace a business because they did business for African Americans .... but this time its about Gay's. When will the hatered, separation and bigotry stop? Thank you Levis for giving everyone of us a little taste of reality.

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Michele NEBRASKA — Tue, 21 Aug 2007 21:34:53 GMT

My Gay money spends just as well as hetero cash.
Kudos to Levis for making the ad.
Oh, and George Bush is a closet case. He has been since his "cheerleader" days at Andover.

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No More Liberal Media — Tue, 21 Aug 2007 21:35:18 GMT

MSNBC should be boycotted. They sure don't allow the truth to be posted on this blog.

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Don Normann, Arlington, VA — Tue, 21 Aug 2007 21:39:17 GMT

Sad, sad, sad, all the proof provided by some of these postings that there are people who have way too much time on their hands, and too much of an inclination to want to run other people's lives, since they're not doing so good with their own. I'm totally convinced now that if the guy putting the jeans on were still white, but the girl who appeared in the phone booth had been black, the same people would be screaming about the promotion of another kind of immoral lifestyle, and how "those" people should stay with their own kind. IN 2007, no less.

There are still places you can move your precious children to where they will have no contact with gays, blacks, Jews, Hispanics or anyone else who's different from you. I suggest you pack up your family and go live there. Meanwhile, the rest of us continue to move on into the 21st Century.

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CM Modesto CA — Tue, 21 Aug 2007 21:40:38 GMT

I haven't seen the gay version, but I imagine it's just as silly as the hetro version.

I mean, really! Having a street (complete with cabs and streetlights) bust into your apartment just because you pull your pants up?

Nah, it's not going to influence what I buy or wear.

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Mountain Mama, USA — Tue, 21 Aug 2007 21:42:14 GMT

I would love my daughter to be more exposed to "gay marketing" if this is what it amounts to, rather than the stupid, violent trash that is currently so popular on "straight" tv. Has anyone who is worried that children will see this kind of ad (GASP!) watched children's tv lately? Such crap. What values would be dislodged by showing two guys attracted to each other? None that matter. My daughter loves our gay friends as equally as our straight ones. We teach REAL family values in OUR house.

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Susan, Oklahoma City, OK — Tue, 21 Aug 2007 21:46:22 GMT

It's about time ads were targeted to Gay and Lesbian groups. Bravo and Shotime cable channels have been targeting these audiences for some time now. I am a proud Levi's wearer and will continue to be. Way to go Levi's!

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Julia Nesbitt, Seattle, WA — Tue, 21 Aug 2007 21:46:41 GMT

I am sickened by the outrage and it chills me to my bones to (re)discover that a good portion of America hates me because I'm gay. It's an ad: sex always sells. Levis is joining a rapidly rising number of companies that market across demographics and more power to them!

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gn lars, Denver, CO — Tue, 21 Aug 2007 21:46:57 GMT

"There are still places you can move your precious children to where they will have no contact with gays, blacks, Jews, Hispanics or anyone else who's different from you. I suggest you pack up your family and go live there."

I can't imagine where that could be. WE ARE EVERYWHERE.....

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Mike, Fort Lauderdale — Tue, 21 Aug 2007 21:47:31 GMT

This country still has a long way to go. Let me ask all of you if you have ever seen any commercials with interacial couples and that should tell you something. Interacial marriage has been legal since 1967 and we as Americans are still uncomfortable with it on our televison commercials. I applaud Levi's for taking a stand. Hopefully other companies will take notes.

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Chris, Phoenix, AZ — Tue, 21 Aug 2007 21:53:09 GMT

What does morality have to do with wearing a certain brand of jeans or walking down the street next to someone of the same sex?

My goodness, don't people have something more productive to do besides discriminating against and hating people who accept that fact that they were born gay.

I wonder if I am going to turn black from watching BET, female from watching Lifetime, or ignorant from watching Fox News?

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Mary Missoula, mt — Tue, 21 Aug 2007 21:53:48 GMT

I raised my children to embrace and respect people of all color, religon and sexual orientation. God loves each and everyone but does not love the sin we commit.

We were all born into sin. The heart of God, the will of God is that we would all recognize that and come to acknowledge Jesus Christ as our personal Saviour.

According to the Bible, homosexuality is a sin, murder is a sin, stealing pens from the office you work in is a sin, lying, looking at another human being lustfully is a sin.....and so on and so on. No sin is greater than the other.

By acknowledging the Lord Jesus, I try with all my heart to walk according to His word. It is not my place to judge others, it is my place to walk my walk and pray for everyone else.

It is my place to be aware of those companies, manufacturers, etc. that purpose to further beliefs other than the ones I believe. I do not have to agree with their actions nor do I have to support them.

Maybe one person not buying Levi jeans, or Ford motor products or shopping at Wal-Mart or Target will make a difference, but if all those who profess to be born again Christians stand up and walk the walk they have been called to walk, we will make a difference.

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Jordan Williams, Portland, Oregon — Tue, 21 Aug 2007 22:00:54 GMT

I've always loved and worn Levi's. I will wear them even more now. This ad made me feel proud.

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California — Tue, 21 Aug 2007 22:04:01 GMT

Don't we have better things to do?

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Brenda, Denver, CO — Tue, 21 Aug 2007 22:04:24 GMT

Love the ads, Levi's! Air them everywhere! Now how about making the product better, like you used to in the old days???

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Gary Nichols, Vancouver, WA — Tue, 21 Aug 2007 22:04:30 GMT

I am a single gay male parent of a wonderful 10 year old daughter. I would much rather explain to her about the feelings that two human beings have towards each other than to have to explain all the tampon commercials, feminine itch and yeast infection commercials, every kind of breast product you could think of and hundreds of weekly feminine product commercials. And can we even forego those "Viagra" and enhancement commercials. Now that is something all of you holier than thou folks really need to be explaining to your childen younger than 14 or 15, don't ya think. I love the comment earlier and totally agree that being gay is not a choice but something that you are born as. However, religion is definitely something that your parents and other people close to you "force" you to believe in and brain wash you into believing. Talk about having choices.

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Andrew Sumter West melbourne Florida — Tue, 21 Aug 2007 22:05:31 GMT

It is just an advertisement, why are people so worked up about gay and straight or the ad "broke away the cement that holds this nation together?"

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Christian, Sussex, WI — Tue, 21 Aug 2007 22:06:40 GMT

Advertisements and commentary surrounding the Levi's ads are part of the onslaught this nation continues to experience the "anything goes" attitude. We threw God out of school and in His place is situational ethics. We are all god and our opinions take precedence over others. We live in a culture of lust with the one you are with, throw away children, cancer rising, obesity, etc. We are a nation of gluttony and selfishness. We pretend to police the world and yet cannot protect ourselves.

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dave — Tue, 21 Aug 2007 22:06:40 GMT

I'm buying my wife a pair of those jeans just to see if she'll be more accepting of the girlfriends I bring home.

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Alfred, Kansas City — Tue, 21 Aug 2007 22:11:10 GMT

This is too bad. America is loosing its core values. Homosexuality is as not natural and does nothing for the human race. It is a choice to be gay and one may have strong tendancies toward someone of the same sex, but that does not make it right or natural. And just because people disagree with that lifestyle does not make them bigots or intolerent. People who say that will say that to anyone who disagrees with them--It is my way or you are intolerent. America needs to strengthen its families with a husband and wife who are true to each other, and with a mom who is a full-time mom raising her children in the home.

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David G, Quad Cities, IL — Tue, 21 Aug 2007 22:13:07 GMT

I don't understand people, I really don't. You say that you don't want this ad to run because you don't want your kids to be exposed to homosexuality. Do you expect to be with your kid every single second of every single day? No, your child is at some point in their life going to witness some sort of homosexuality, be it on TV, at the store, at school, somewhere they will see it. And for those ignorant people who say they will no longer buy Levi's, then don't buy them! I'm sure Levi's is going to survive without you. Levi's is stepping up, and supporting an amazing cause, and your ignorance is not going to stop them, or even slow them down one bit!

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lilly west covina ca — Tue, 21 Aug 2007 22:15:25 GMT

Its funny how they can call some one a morron for having moral values. The constitution was specificly based on biblical principal's and christians. Levis is one of many companies that are more interested in the old mighty dollar than setting a good example on children and our future. The add does not make sense.

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Gay In Charlotte , Charlotte,NC — Tue, 21 Aug 2007 22:16:02 GMT

Did everyone here lose their minds?
Its a commercial for JEANS, period.
Everyone wears jeans, they are just marketing to people.
Who the hell is going to think you're gay if you buy Levis?
You are just plain dumb if you believe that!
My only complaint would be why is this segment called "Ads of the Weird", like because a company is marketing to the "gays", its weird?!
Shame on MSNBC.
Shame on all those advertisers that don't market to "all" people.

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Proud of Levis, Minneapolis, MN — Tue, 21 Aug 2007 22:17:27 GMT

I think it's amusing that people get up in arms over a silly commercial. Especially when the Viagra and Cialis commercials are far worse. Speaking for myself (and others I'm sure), I've no desire whatsoever to see someone my father's age getting ready to "get it on." That's far more disgusting than anything in this advertisement.

Kudos to Levis for creating the ad!! I look forward to seeing it on network tv soon (right after the Cialis commercial).

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Frances, rural Washington state — Tue, 21 Aug 2007 22:17:30 GMT

Give me a break. Gay, straight, black, white, boy, girl ... the majority of us watch primetime ABC/CBS/NBC garbage on the television - not specialty stations for "gays" or "chicks" or whatever. If Levi's or any other company wants to direct thier ad dollars toward a specific group - let them!

Tell me this - how many gay people have boycotted a product because it's adverts included a man and woman living as husband and wife?

Oh, and if some closed-mided idiot doesn't want to wear the same brand of clothing as I do, it doesn't bother me any! No more guilt by association!

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Grover, Greenville, SC — Tue, 21 Aug 2007 22:18:15 GMT

Love This Ad! You have just gained another customer! People are people! Less hate and more love is the answer to what divides!

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Bert Martinson, Los Angeles California — Tue, 21 Aug 2007 22:18:35 GMT

Well I think we all know what this means. All people who wear Levis will turn gay. Heterosexual marriage has ended in Massachusettes, all the straight people have stopped having sex with each other and stopped marrying, and soon the human race will be extinct in that state. We all know that television commercials can turn people gay as well. Whatever happened to the days when you could beat your kids AND your wife and it was just family businesses? See what's happened now since women can work? They have stopped having babies. In as little as 80 years, the human race will be extinct.

Come on people, get a life. IT'S JUST A COMMERCIAL.

By the way - televisions can be turned off as well.

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Michelle, Placentia, CA — Tue, 21 Aug 2007 22:18:53 GMT

Obviously it's not about the ad at all. I agree with "E Mannick Mississauga Canada" that this decision was purely a business decision driven by the potential for additional profit.

Even more so, it's a publicity ploy. Just, look at this message board. Hundreds of people have replied and mentioned the Levi's name.

You're talking about them! That's just what they wanted.

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Natasha Honolulu, Hawaii — Tue, 21 Aug 2007 22:19:45 GMT

I think it's a wonderful idea and a great ad. I'm a heterosexual, African-American female. I know what it feels like to be excluded when it comes to advertisements and television. Why exclude an entire population just because some people aren't "comfortable" with it. Deal with it, all the folks that you aren't comfortable with or biased towards are here to stay. I commend them for targeting an ignored population. Bias just keeps hate alive! They should run the ad on "mainstream" television. I'm off to buy several pair's of Levi's. Aloha!!

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JD, Chicago IL — Tue, 21 Aug 2007 22:21:00 GMT

Right on "not wanting to be naked...!!" Homophobes of the world...GET OVER IT! Gay people, Indian people, hetro people, blacks, Hispanics, Jews, whites, men, disabled, blind, women, etc., etc., etc...WE ARE ALL what make up the population of the world. White hetro men are most definitely not the be all and end all of the world...and, some would argue, not normal.

Great ads...BOTH of them and I wouldn't freak out if my 8 and 16-year old kids saw them. I want them to be enlightened to the facts of the real world, not someone else's vision of what constitutes normal.

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nat memphis tn — Tue, 21 Aug 2007 22:21:14 GMT

Just can't we all get along

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John Doe, Seattle, Wash — Tue, 21 Aug 2007 22:23:56 GMT

If you limit the messages that are posted here, why are there posts allow people to attack each other:

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Lori, Philadelphia, PA — Tue, 21 Aug 2007 22:26:50 GMT

Good for Levi's!!!! I will try and find a way to buy their products now. I am a Mom and a wife and all of that. I am also a person who sees both the commercial and moral beauty of this approach. I say "Bravo".

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Gaylord Gayton,Gaterton,Guyana — Tue, 21 Aug 2007 22:28:49 GMT

Levi pants? I don't even fit in them!

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Dee — Tue, 21 Aug 2007 22:42:49 GMT

Wow, Beth. Since when is anyone 'forced' to watch a commercial? That's usually the ideal time to go to the bathroom or the kitchen. If you find the possibility of this commercial airing on your TV, then you probably shouldn't subscribe to cable, or start using your TiVo more.

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Tony, Spokane WA — Tue, 21 Aug 2007 22:47:05 GMT

The fact that the same guy is used in both versions means that Levi's real agenda is to promote bi-sexual behavior! Horrors!

Come on people! Get a grip! Watching a commercial is not going to turn anyone gay, straight or whatever! Kudos to Levi Strauss & CO!

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Brian, Milwaukee, WI — Tue, 21 Aug 2007 22:51:46 GMT

Awesome! Thanks Levi's for moving in the right direction.

I'd be curious how many of these people that "will never buy levi's again"...actually purchased Levi's brand to begin with. This was simply posted on a right wing website and now all the nuts will come out of their shells to say how awful it is.

Levi customer for life!

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Paul, Detroit, MI — Tue, 21 Aug 2007 22:53:11 GMT

For those who deplore the gay version of the Levi's ad: get into the 21st century. And if you do not buy Levi's any more, the sales to gay people will more than offset the actions of bigots and narrow-minded folks. Since when do YOU judge morality. Hmmm, doesn't the Bible say "Judge not lest ye be judged." Seems it also says "Love they neighbor as thyself."

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No Pants, Dallas, Texas — Tue, 21 Aug 2007 22:54:23 GMT

That's why I never wear pants...it is what it is.

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Southern CA — Tue, 21 Aug 2007 22:55:07 GMT

Don't watch the commerical if you don't like it. That's why we have TV remotes. Don't like the jeans, then don't buy them!!! That just means extra Levi's for the rest of us that choose to buy them!!

I thank my lucky stars that my kids and I are surounded by open minded, loving & positive people!!

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No Pants, Dallas, Texas — Tue, 21 Aug 2007 22:58:26 GMT

I watched Dateline MSNBC's show on pedophiles and it hasn't turn me into one...yet.

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Done Advertising for Levi's, CA — Tue, 21 Aug 2007 23:06:02 GMT

Is this what we have all come too? The Levi's people are all laughing right now. They accomplished exactly what they set out to do. How many of us will now go and discuss this blog with friends and family? How many of those people will continue, so on and so on..... They are getting free advertisement from us!!

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Paul — Tue, 21 Aug 2007 23:06:59 GMT

So, "i have no pants" feels that buying Levi's is not American .. and where does he think Diesels, Lucky 7, Lees, etc., etc. are made?? "Fag pants"! If you cannot wear pants that gay people may wear, then you will have to go naked in the streets. Where do these people come from that are so intent on judging others. Who died and made them the moralists? God does not discriminate and loves all his children, whether they wear Levi's or not.

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Josh, OH — Tue, 21 Aug 2007 23:07:52 GMT

This Ad is ART - it's created quite a dialog!

Sexual orientation is a CHOICE?? Who would consciously choose to be discriminated against? Are we still having this argument in 2007?

To review:

Religion is a choice, lunch is a choice, who to marry is a choice, your career is a choice, posting on MSNBC is a choice, your jeans purchase is a choice, if heterosexual then intercourse with the same-sex is a choice, if homosexual then intercourse with the opposite sex is a choice.

Birth gender is NOT a choice, birthplace is NOT a choice, ethnicity is NOT a choice, need to sleep is NOT a choice, sexual ORIENTATION (vs "preference" which means something different) is NOT a choice - trying to "choose" alternatives to these immutable characteristics is an example of "man playing God" and will lead to psychological/physiological damage.

--- Besides that, all $40-$500 jeans vary only slightly in quality, therefore purchase decision (choice) is based on brand image. If you like the image that Levi's conveys and it fits well, buy it! If not, then don't. But don't spend your time using high school slurs against others.

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Lesley, Edmonds, Wash. — Tue, 21 Aug 2007 23:11:34 GMT

To the person concerned that "gay ads" will suddenly be on Saturday morning cartoon programming: Do you really think your children will never see a gay couple if they are kept
from seeing one on TV? Gay people are part of society, they aren't just fictional representations on television. Further, you should realize that most of the TV you watch is supported by advertising. That means that it's *not free*. If you don't like that, then support alternative forms of media that don't rely upon corporate sponsorship. Personally, I'd much rather have my four-year-old son see this ad than most of the awful toy ads he is exposed to when he (rarely) watches Cartoon Network or Nickelodeon (and then spends a week begging me for a pointless, overpriced, wasteful, and potentially lead-containing? toy).

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Paul D, Santa Barbara, CA — Tue, 21 Aug 2007 23:19:25 GMT

Kudos to Levis for the brilliant marketing. However, boo to many of the reactive, myopic comments. To suggest boycotting Levis because they market to Gays is childish. These are the same people who would stop buying products that market to African Americans and other minorities and when you put it in that context you see how ridiculous they are.

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Sylvia, Georgia — Tue, 21 Aug 2007 23:23:37 GMT

Levi Jeans is doing this to get people to talk about their product and hopefully purchase them. I, for one, do not desire to see the ad nor have it run on the TV while my children are watching TV. It is very funny that when people state they do not approve of homosexuality that they are called names such as homophobes. Homosexuality is immoral - I don't care who is doing it. It is a sin just like adultery, lying, stealing, murder, etc. Mankind can say it's acceptable all day long - that does not make it so.

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Lesley, Edmonds, Wash. — Tue, 21 Aug 2007 23:31:07 GMT

By the way, a lot of us hetero girls are happy enough to see two hot guys together--especially post-Brokeback. I hope they play this commercial on some other channels since I don't get LOGO anymore! (LOGO is a great channel, by the way. I miss it.)

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Catlover, San Antonio, Texas — Tue, 21 Aug 2007 23:33:22 GMT

Making commercials that target a certain buyer is nothing new. As has been stated, we've had commercials geared at certain sexes, certain races, and even certain religions (anyone else seen the ad for Hebrew National Kosher hotdogs?). The US is a melting pot of peoples and religions, and we've come a long way in our tolerance of others, but with the slinging of terms like "bigot" and "fag" we obviously still have a long way to go. You are not better, you are not worse... you are simply human, like all the rest of us.

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Stacey Green — Tue, 21 Aug 2007 23:33:54 GMT

I have not had the time to read through all the comments, so if this has been said before I apologize. But to those who think homosexuality is a choice, tell me at what age *you* made your choice to be straight. You didn't choose, did you, you just felt what you felt - and so do gays.

I think both ads are cute and clever, and would not object to my son seeing either of them on "straight" TV. Perhaps either would trigger questions, and I'd give honest answers. But in the meantime, Levi's will definitely be on the shopping list for fall.

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Bob, Seattle — Tue, 21 Aug 2007 23:38:16 GMT

You can't air a gay ad on standard TV any more than you can air an ad where the mom is not empowered, the dad is the smart one, etc.

Show me a commercial where the Dad is not an idiot about the kids, shopping, food, etc. Show me a commercial where the mom or the woman makes a mistake.

If you can't have THOSE ads on standard TV - you certainly cannot have a gay ad. Heck Snickers had to remove an ad because 2 straight men shared a candy bar and hinted at being gay!

I have nothing against gay ads but path of least resistance says - why risk controversy if you don't have to.

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Donna, Gardner, MA — Tue, 21 Aug 2007 23:44:39 GMT

I think both versions of the commercial are pretty dumb - the concept is pointless, imho, but no lamer than the rest of the dreck broadcast between shows. It makes bood business sense to market to those who have a lot of disposable income, though.

Straight, gay... meh. Who cares? Live and let live.

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Brian tatum — Tue, 21 Aug 2007 23:47:28 GMT

I'm burning my Levi's , and don't expect me to buy any more.....Our country is going straight to hell!!!

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Patrick Peavy, Plano TX — Tue, 21 Aug 2007 23:49:37 GMT

Also, if anyone thinks that Levis will lose money from this they are wrong. I can't tell you how many evangelical christians dropped their Disney boycott after about a month. Their desire for Disney overcame their religious intolerance. It was funny to hear their rationalizations too.

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wesjames Denver, Colorado — Tue, 21 Aug 2007 23:53:28 GMT

Let's see: war, poverty,42 million Americans without health insurance,deficet,AIDS,child abuse. And people worry about jeans? I thought Levis went out in the 1970's.

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M. Lloyd — Tue, 21 Aug 2007 23:53:47 GMT

The only reason Levis 501s have survived as long as they have is due to their primary market - gay men. Levis is just now finally acknowledging that in some small way.

Hello ignorant people. Who the hell do you think designs, markets, and sells your clothes? So you're not going to wear Levis because they advertise to gay people? Then you had best start walking around nekkid, because if it has any style whatsoever to it (and, truth be told, even if it doesn't), it was touched by a gay person at some point in the manufacturing and retail chain. Get over yourselves.

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Rockwell — Tue, 21 Aug 2007 23:54:36 GMT

I'm sick of the low levels companies will sinl to to pander to the lowest common denominators in our country.
As a religious person, when God condemns homosexuality in scripture, it is final!! God does not change with time! Man is perverting his teachings to suit himself!!

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A. Barton, Omaha Nebraska — Wed, 22 Aug 2007 00:07:59 GMT

Oh my god, do you really think that if you wear levi's people will think you are gay?? get over yourselves and quit being so ignorant.

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Donnie, Boise, ID — Wed, 22 Aug 2007 00:17:46 GMT

I'm confused. Why is a gay commercial the object of your "Ads of the Weird"? Does MSNBC consider homosexuality to be weird? Is homophobia running rampant throughout your news studio? I, as a gay male, take offense to you referring to it as weird. Now, let's talk about these comments - Jane Doe feels the commercial should only be aired on the gay channel. That's the whole point of having a gay channel...so people can watch THEIR TYPE OF PROGRAMMING. Let me guess, Jane probably also thinks we should all be living on the same island so we don't mingle amongst the heterosexuals? Brian Concord feels that yet another chip has been taken out of the cement that's holding this country together. I'm sorry but isn't DIVERSITY the thing that makes this country so great? And Brian, in case you haven't noticed - this country isn't in such great shape - look who's leading it. Finally, "Old Fashioned" says that they will no longer purchase Levi's for themselves or their kids. Oh what a shame - I'm sure Levi's will go broke from losing your business. But hey, as long as you perpetuate your hate throughout your child's lives, your job here is done, right?

It's hard to believe that in 2007 there is still this much ignorance regarding homosexuality. Wake up people - we're no different than you - we have no scarlet letter on our foreheads that indicate we are gay. We aren't all perverts and child molestors, just like not all heterosexuals are perverts and child molestors. Don't you think there are better things to focus your energy toward than hating homosexuals? Times have changed - so should you.

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T Riggins, Valley Village, CA — Wed, 22 Aug 2007 00:19:53 GMT

Those of you who are opposed to the "gay" version... get a life! If you saw this commercial without being told it was marketed towards "gays", you would not have even known it was! The two guys aren't doing anything inappropriate at all! P L E A S E !!!

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thank you levi, gulfport ms — Wed, 22 Aug 2007 00:21:09 GMT

Rock on NOLA, well put!

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Jeffrey1234, Long Beach, CA — Wed, 22 Aug 2007 00:24:31 GMT

Great ad Levi's - market to me and my money is with you!

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Mark A, San Francisco, CA — Wed, 22 Aug 2007 00:34:00 GMT

I find it amusing that all the bible-thumpers saying they'll never buy Levi jeans again because of this ad, probably shop at WalMart and don't spare a thought for the starving abused children who churn out their clothes ... just so WalMart can give you "Always the low price ... Always". What hypocrites. Just wait until you're in front of the pearly gates ... I predict some big surprises.

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The World's Out of Control, Oviedo, Florida — Wed, 22 Aug 2007 00:37:50 GMT

Levi's also lost another customer. Get off the African-American and Gay comparison. There is no comparison between the African-American struggles and the sinful life Gays have chosen.

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Son of Satan, Lake of Fire — Wed, 22 Aug 2007 00:39:07 GMT

Would it make all the religious zealots feel better if Levi made a Christian version of their ad? Maybe the two guys, or the guy and girl, should walk-off together and read the Bible. What channel would that air on without offending anyone?

This isn't about morals, it's about money. If you don't like it, block the channel...no will know and no one will care that you did.

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Roy Heath, Minneapolis, MN — Wed, 22 Aug 2007 00:43:24 GMT

Oh good grief! Let it go! OH no people like each other! On no there is no blood shed between men! Can we have a discourse of opinions about the actual commercial without attacking each other? This isn't about the quality of morality. It's the quality of marketing and business savvy. I have pretty good idea that none of you/us are going the stop the waves of change or the will of peoples hearts or minds to love despite gender,race or creed. I am pretty sure none of us can play the role of GOD. So lets critique the product and not the subjects.

Good oommercial and great idea. Oh by the way female homosexuality does better for gay community introductions and I agree with Joe Reese from Washington D.C.- I really don't need to know about the fem itch!

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Enrique, Chicago, IL — Wed, 22 Aug 2007 00:43:59 GMT

Go Levi's! I just bought a pair of Levi's. I haven't even seen the ad yet. I may just go buy another pair...oh, and I'm gay!

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Mustbe too old, Rural Kentucky — Wed, 22 Aug 2007 01:01:47 GMT

I think both commercials are very cute - the gay version doesn't bother me one bit. Does anyone remember when it was cool to pull off another persons Levi's tag?? Or am I just showing my age?? lolol

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Tiana, Mitchellville, MD — Wed, 22 Aug 2007 01:10:27 GMT

I applaud Levi's for reaching out to a segment of society that has been overlooked in so many ways. I hope more companies will follow their lead. As for the reiligious folk: How many of you eat bacon? Well according the Bible pigs are considered unclean animals and should not be eaten. Don't see anybody trying to condemn you to hell or write you out out the Constitution for eating pork. Secondly, being gay is not a choice. A person can't help who they love. What is a choice is whether to judge or not judge someone simply because they love someone of the same sex.

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Gregg, Washington, DC — Wed, 22 Aug 2007 01:19:03 GMT

Lord, give it a rest...and quit using your religion as a means of protecting your fear and bigotry. Its an ad...for jeans! Slice it anyway you want...its still an advertisement! It is time for the bigots and hypocrites of the world to be exposed for what they are: small, narrow-minded, and fearful of life's daily changes. Gays, blacks, hispanics, and women now have voices that will not be silenced, nor their right to live their lives out of the shadows that have darkened man-kind's ability to adapt. The reality is: we don't care to debate you any longer on our morals, simply because you've already lost the fight! We're here, we're queer...big deal!! We have bigger issues facing us as a country than your self-serving rightousness!

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John, Ohio — Wed, 22 Aug 2007 01:19:56 GMT

Let's see? Two guys rub elbows in a jeans commerical? Yes, let's take that off the air. But wait? I guess we'll have to take football of the air, because football players touch each other everywhere, yep that sends the wrong idea. Better take "Desperate Housewives" off the air. Talk about morality. Oh, better take all the soap operas off the air. Seems like someone's always having an affair on one of those. Better take baseball of the air someones always adjusting thier athletic supporter, and patting someone on the butt, yep that sends the wrong message. Well we might as well take off all the Sunday morning programming. Watching that someones bound to have an affair, cry, and beg for forgivenss? Better take the milk commercials off the air. Someone milking a cow? They're obviously into beastiality? Let's see. Oh. Better take the baby product ads off. Touching a child on T.V? the very idea turns my stomach. Better take golf off the air, one man helping another man put on his jacket? You know they're up to something no good. Yeah, we better take basketball off the air, that'll turn you into a gambler? Yep. Gay's are forcing thier lifestyle down our throats. Yeah it's amazing how many of them you see picketing at a pro-life rally? And you always see them protesting at a circus and throwing paint on someone who's wearing fur? It's amazing how many of them you see on T.V. for battering and or killing their wives? And who can forget the millions of dollars they paid for all those molestation cases? not to mention their divorce rate is so high?
Yeah. Two guys rubbing elbows? I think it's time we stop buying jeans altogether and go back to ......Radio?

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Hetero Male — Wed, 22 Aug 2007 01:23:07 GMT

I am a heterosexual male, married with a boy and a girl both in their teens. I think some of the posts about this commercial are stomach-churningly disgusting. When did it suddenly become okay to assume you have God's judgment to impose on others? You religious bigots are the biggest hypocrite jokes on the planet. You people may be warping your poor kids by telling them to "stay away from queers." Well, I'm teaching my children the right thing: to stay away from you.

By the way, I have always worn Levi's 501's. Because I am secure in my sexuality and not an uneducated bigoted fool, I will STILL wear Levi's 501's. (The wife says they make my butt look good.)

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David, Kansas City — Wed, 22 Aug 2007 01:38:00 GMT

I don't really have a lot of problem with the commercial itself, but have a Huge problem with the people who can't stand a point of view other than their own. To call someone ignorant or bigoted just because they disagree with you is viewing the world through a very narrow mindset.

To bring President Bush into the argument is just silly. What does he have to do with anything regarding this commercial. Next time you want to call someone a bigot you should take a long look in the mirror.

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Stephanie, Rohnert Park, CA — Wed, 22 Aug 2007 01:50:24 GMT

Excellent, creative advertising. I'm impressed, and would like to see the ads air in main markets. By the way, to those who still haven't come to terms that people who are gay are no different than people who are tall, fat, freckled, Asian, Caucasian, elderly, disabled, thin, young, annoying, inspirational, creative, dull, Catholic, business-like, poor, rich, anti-social, socially-responsible, liberal, conservative (or whatever other label you like to stick on people to support your loathing or respect)... bear in mind that WE ALL put our pants on one leg at a time. Levi's. Yeah.

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Thankful Toronto — Wed, 22 Aug 2007 01:52:41 GMT

Its a ad targeting a certain demographic, that just happens to have more discretionary income. Once again, its just a ad. One more thing, I'm part of that demographic, and the next time I need to buy a pair of jeans, I'll be heading right to the Levis Store. From reading the postings, I kiss the ground I walk on that I'm in Canada, and if I want to marry my partner....so be it, no one can stop me.

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Rick M, Boston, MA — Wed, 22 Aug 2007 02:06:57 GMT

To all of you hypocrites and self-righteous fools: get over it! Ads are ads. Both of these ads are great and innovative. Congrats to Levis for targeting all audiences. There are so many narrow-minded, poorly educated people in this country who are blinded by their own insecurities. You know what, this country was founded on innovation, if you do not like it, turn your TV off or leave!

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Truelinguist — Wed, 22 Aug 2007 02:08:45 GMT

In college, we had a "Wear jeans if you're gay" day. It was amazing: hundreds of straight students avoided wearing jeans that day. There were angry letters in the school newspaper. Gays were controlling what they could wear! How mean!

The point of the "Jeans" day, of course, wasn't to control what straight people could wear. It was to make straight students stop and think about why they were afraid of being thought to be gay-- and what people who actually are gay have to face all the time.

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Kevin, South Portland, Maine — Wed, 22 Aug 2007 02:28:07 GMT

I get a laugh from people who react to ads like this and write "I'll never buy Levi's again." Yeah, right. Do you people really believe you'll influence a company like Levi Straus by such obvious tactics? Give me and the rest of us a break. It's a commercial. Try to grow up.

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James, San Antonio, Texas — Wed, 22 Aug 2007 02:53:53 GMT

I just watched the "gay" ad... I am homosexual and I don't even see that it is gay. I just don't understand why people care about things like this. People starving in Darfur, environmental concerns, energy crisis, war in Iraq, children forced into prostitution... This commercial is just not important enough to worry about. Let's focus our energy as humans on something that truly matters. I try to love everyone no matter how similar or different they are to me... why don't you do the same?

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Pete, Connecticut. — Wed, 22 Aug 2007 02:56:14 GMT

I like the product they're selling. And I have no problem with the lifestyle-targeted marketing scheme. What I very strongly dislike, however, is the violent imagery of exploding glass and metal. It's unpleasant to watch (in either version), and evokes negative feelings about the product. I am much less likely to purchase Levis products after seeing this.

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DAVID WALLS, DALLAS TX. — Wed, 22 Aug 2007 03:02:04 GMT

I Don't belive Deb in Kansas has received her J C Penny catalog this month. I was very impressed with the Levi jeans selection. Reg. fit, mid rise, low rise, straight leg, flare leg, bell bottom, boot cut, you name it they have it. These jeans looked great on both the gals and guys. I don't understand why if Wallmart sells them that they are worse jeans, they all come off the same assembly line no matter what store sells them. After seeing ads for these jeans I will be hitting the mall to purchase a couple of pairs. No need to knock a tried and true product.

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student — Wed, 22 Aug 2007 03:44:24 GMT

For all the people who feel so "irked" about this commercial, and especially to those who spout unthinking hatred toward gay people: I would like you to remember that you are not just debating some abstract concept of "homosexuality." You are talking about human beings here. You are talking about me and my partner, my family. We are your neighbors, co-workers, your very own family members and your fellow Americans. When you say that depictions of people like me should not be shown on "regular" television, you are trying to deny that gay people exist, or trying to separate and hide us from society. Whether you preach hate or mild intolerance, you deny us our place in the human family. That is an immoral way to treat your fellow human beings.

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Victor Civit, Seattle — Wed, 22 Aug 2007 03:47:21 GMT

Well, marketing to that portion of the population that lives by its degenerate appetite ought to be enough to show a profit. The real surprise here is that a San Francisco clothier didn’t do this sooner.

Most entertaining, thus far, are the generous dollops of “gay philosophy”—you know, the part about “tolerance” being one of the virtues, etc.

I once took a math class where the intolerance for wrong answers was stultifying. If only my teacher had been light in the loafers and wearing Levi’s!

Or the “gay philosophy” about how we’re all puppets on strings—wanting desperately to use a manly soap like Irish Spring, but the damn gay gene forcing us to use Dove Regenerating Calming Night Body Wash instead.

Curse you, gay gene!

At least we’ll look absolutely FABULOUS in our jeans.

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North Central, NJ — Wed, 22 Aug 2007 03:59:28 GMT

I'm appalled at the ignorance of some of these homophobic posts. What the hell is wrong with you people? The Levi's ad is innocuous; doesn't hurt anyone. I liked it. As much as society would like to believe that homosexuals/bisexuals should not exist, it's long overdue that "society" wake up and accept the fact that sexual orientation is no more a choice than your height. Considering how difficult being a homosexual can be, who in his right mind would CHOOSE it? But why pretend to be someone you're not. So all you people with hangups, get a clue and look around you. You probably have closeted homosexuals in your own families. And they're closeted (probably) because they fear your ignorant attitude would lead to non-acceptance. How sad is that?

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Gayle, Murphysboro, IL — Wed, 22 Aug 2007 04:21:36 GMT

I think both the ads are stupid and I do not intend to knowingly support a company who would put out a gay ad. I am not a homophobe, its sin. I don't support companies into promoting pornography, either. Or drinking or smoking. I don't even own a tv so it doesn't matter to me what's on it, but it is good to know what companies stand for.

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Cliff A — Wed, 22 Aug 2007 04:29:41 GMT

Boy! Who cares about the fuss over gay issues! Bravo to Levi being open-minded to the diversity. These bigots love to hurt these innocent people who are gays, have different cultures, are different religions, etc, etc. They (bigots) are EXTREMELY SICK people!

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C.W., New York — Wed, 22 Aug 2007 04:33:36 GMT

Well, if so many people are going to boycott Levi's just because they choose to market to the gay community, I suppose this means I will have to go out and stock up on Levi's for exactly the same reason.

I've been due for some jean shopping. Might as well support a company that understands that people are equal no matter their sexual orientation.

Frankly, I don't think anyone would notice if you did choose to stop buying Levi's. The overwhelming majority of Americans today don't feel so strongly against homosexuality to actually change their spending habits or even come out "against" it. So enjoy yourselves while you all sit on your own private island. The water is coming up pretty quickly and soon you will be the ones "out of line" for thinking that sexuality somehow makes a person different from yourself.

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Al V — Wed, 22 Aug 2007 04:45:11 GMT

cool they should've shown them making out

hot!hot!hot!

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wrmfuzzie, Carson City, NV — Wed, 22 Aug 2007 04:51:22 GMT

Who cares about the sexuality of a commercial? It's not like there was any sexual content, just some touching of arms. Don't you think we have more important things to worry about? Ever hear of the saying, "minds are like parachutes, they function best when open"
I've gotta say that Levi's has a few standout commercials that just stick in your mind(anyone remember the one with the guy and the girl in the elevator with the Donny Osmond song, or how about the ER scene where the monitors all beep "tainted love"?) I'm straight but I like the homosexual version of the commercial better. Maybe it has to do with two guys to look at, like mentioned earlier :)

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Ken, San Francisco, CA — Wed, 22 Aug 2007 04:57:24 GMT

GREAT COMMERCIAL. Everyday as I pass through Levi's Plaza on the San Francisco Embarcadero where I work, I THANK GOD THAT HE CREATED ME GAY and that I live in a City that understands that the contributions my friends and I make to society are just as valid and important as everybody else's. I don't appreciate that MSNBC would find anything weird about this ad whatsoever. It's that kind of attitude towards gay people that results in prejudicial attitudes and the continuing notion that somehow, for some reason, we are not entitled to the same rights that everyone else in the world takes for granted. As for the rest of you holier-than-thou types: My concern is not whether you approve of homosexuality or not. I, myself, don't mind straight people as long as they act gay in public. So, I don't want your approval. However, I do demand that I be treated equally under the law. MSNBC should consider the impact of the labels it places on its stories. There are other news services out there, and the market is very competitive.

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John, San Diego, CA — Wed, 22 Aug 2007 05:23:39 GMT

Great Ad! I'll buy Levi's from now on.

For those straight people who think being gay is a choice, how old were you when you decided to become heterosexual?

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jane long beach ca — Wed, 22 Aug 2007 05:25:52 GMT

i don't want to bias my thoughts but as a lesbian has dated men but like women more for the connection in the head since birth, both ads were totally hot. i thought the man was beautiful and the woman was gorgeous as well. It comes down to what soul you fall in love with, not what sex. Air it everywhere because love and people are beautiful! Don't hide anything so beautiful and sexy. Don't segregate, it is totally sexy! Man and Woman.

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God — Wed, 22 Aug 2007 05:33:29 GMT

Homosexuality is a sin. I will not support a company promoting sin.

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Jaime, Los Angeles, CA — Wed, 22 Aug 2007 05:43:13 GMT

average jane studies conducted back in 1997 proved that it is not genetic. i will not purchase levis if they promote the immorality of homosexuality. i don't think it will make people gay to buy levis. i just don't think it is an acceptable standard to condone.

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sleepless in Dallas TX — Wed, 22 Aug 2007 05:49:46 GMT

To i have no pants,

I work as a contractor for Levi and think you should know a little about outsourcing. #1, everyone outsources. Look at your products that are "Assembled" in the US but all of the parts are assembled overseas. So think about that when you buy "Made" or "Assembled" in america, that is not an accurate term for most companies. #2, Levi has some of the best contractor controls and inspection programs to keep their products from being made in "sweat shops". They are one of the few companies left that understand you cannot encourage bad business practices and not have it come back and bite you in the ass. So, yeah they may be made overseas but it is the 1 article of clothing you can wear and not worry that a 5 year old made it.

For everyone else that "won't buy Levi's anymore" get a life and you better check everything you own. Start goin barefoot and without underwear cause as a gay guy I know that all clothing makers advertise in some form on gay specific websites and in magazines. Please get a life and find something else to b!tch about.

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actual shareholder, Florida — Wed, 22 Aug 2007 05:52:42 GMT

To Laura S.

You're a shareholder? I don't think so. Or could you really be that stupid to alienate such an important clientele of your own company? Wait a minute, you do sound incredibly stupid!

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john smith anchorage alaska — Wed, 22 Aug 2007 05:54:48 GMT

that ad was gay...get it ...gay

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Ross, Salem, Oregon — Wed, 22 Aug 2007 05:58:42 GMT

It's a jeans ad. Don't like the fact that a company is including others, don't buy them. Don't like the fact that other people want to boycott them for their decision, buy more jeans.

I can't agree more with the statements that their are gays out there that are just as bigoted as some of the religious folks. You aren't helping the cause folks.

And a little bible lesson here: Read your bible and do some studying on the passages regarding "homosexuality". First, Leviticus is used as the almighty hammer to nail the gay coffin shut. Go back and look at it again please. In the original greek, the passage is talking about buying a boy a to take into a temple for pagan worship. Also, in the same Levitical law set, if your daughter has had premarital sex, it is the fathers OBLIGATION to stone her to death. If your brother died before having a child, you MUST impregnate your sister in law. As a nation, do we leave the four corners or our fields unharvested? Educate yourself before flinging Gods holy word at others please. Oh, and for those that like to use Sodom and Gomorrah as an example, try again. The sin was that the city was not hospitable to strangers and instead of housing them and sheltering them wanted to abuse, beat, and steal from them. In all of the prophets litergy in the old testament about Sodom and Gomorrah, it was soley and always in reference to being hospitable to strangers. Something that is still very much a problem today.

I am sorry if I come off sounding sanctimonious, as that is NOT my intention. I just get tired of gays and straights beating one another when we have such bigger problems in this world to deal with. How about world hunger? How about the hunger of your neighbors? How about the fact that people are becoming homeless because they can't afford to pay medical bills? How about the countless number of young men and women dying in a war virtually no one supports? And we have the audacity to be arguing over who sleeps with who and what jeans they wear? Shame on US America!

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Scott, Chicago — Wed, 22 Aug 2007 06:02:16 GMT

If pedophiles made up 10% of our population, would Levi's make adds for them?

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Vinny, Beaverton, Oregon — Wed, 22 Aug 2007 06:18:13 GMT

Epson America doesn't make printers for gays only. Windex for gays only? Goodyear tires for gays only? I can't understand why Levi has to target the gay community.

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Cal, Chico, CA — Wed, 22 Aug 2007 06:18:17 GMT

You guys crack me up. Im a gay man and Ive had to watch obnoxious straight ads my whole life. Between 5-10% percent of the population of this country is gay and by that reckoning at least 5 out of 100 ads would be targeted at a gay audience. Get over it crybabies!

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toni — Wed, 22 Aug 2007 06:24:16 GMT

I was born and raised in California. I grew up around gays. It didn't corrupt me or make me immoral, or make me gay. It just made me tolerant. I don't like either ad, personally. Wouldn't make me buy jeans, but I think I prefer the gay ad because the guy in the phone booth is cute.

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Marc Rodriguez — Wed, 22 Aug 2007 06:31:31 GMT

I can't believe people would get this upset over a TV commerical. I wouldn't worry too much thou. You're probably pretty safe because I'll doubt we will see any gay ads for mobile homes or Cheese Whiz.

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Ginger — Wed, 22 Aug 2007 06:32:42 GMT

I thought both ads were chintzy and tasteless. I'm heterosexual and havent bought a pair of name brand jeans in my life I can honestly say, let alone the Levi's brand. I dont cater to the big flashy city life as these ads portray or the lusty casual run-ins. The freinds I have are real and quality people who could care less what brand of pants I wear! (But now that I know how far Levi Strauss will go to cater to certain deviant segments of the poopulation, I am thankful that I havent helped support that company in the past and def will not ever in the future) I think this will backfire on them, wait and see next year's earning report. I bet it drops.

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DRS Nebraska — Wed, 22 Aug 2007 06:34:26 GMT

I don't care to see gay ads- ever. Pushing them on me just revolts me even more. DRS

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matt, Wasilla, Alaska — Wed, 22 Aug 2007 06:34:49 GMT

Just a few thoughts, althought none of them really have anything to do with levi jeans (which I will continue to buy because I love the button fly fronts, and I don't believe any other brand of jeans makes those):

I have to laugh at those of you who continue to believe the absurdity that being gay is a choice. Please tell me at what age did YOU fill out your questionaire in which you decided to be straight?

And I fear the day when it is proven (more so than it has been already) that being gay is genetic because THAT will be the day all the PRO-LIFERS begin to beg for abortions to be legal.

And for those of you who feel that gay folks can't be religious or believe in God, let me offer this little tidbit: It was you who threw us away....not us who threw God away. We have our churches, both gay and non-gay, and we always will.

And finally, one more thought to consider. It has always been pretty well accepted that God puts tests in front of us to see how all of us will respond. It has been written about in the Bible; sung about in both christian and secular songs and had many fiction and non-fiction stories written on the subject. So, my dear intolerant folks (and, indeed, you are intolerant), what if....WHAT IF gay people are YOUR test? A test to see how accepting and tolerant and loving and inclusive you can be? I wonder who will pass and who will fail????

Just a few thoughts.....

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Concerned Father, Los Angeles, California — Wed, 22 Aug 2007 06:40:03 GMT

I love all these "concerned" parents who are worried about bringing this "bad influence" in their homes to be visited upon their precious children. In reality, YOU are exposing your children to the worst thing of all: bigotry and hate.

I teach my children that homosexuality is not a choice and not to just tolerate gays, but to accept them. I also teach them that hatred IS a choice, and they should stay away from those who choose to hate.

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Grinch @ Whoville — Wed, 22 Aug 2007 06:45:52 GMT

I really do not understand why a company would waste it's time pandering to such a small section of the populous who would probably buy their product anyways. Even with all their disposable income, homosexuals only make up approximately 2-3% of the present population. For the cost of producing the commercial and the number of customers that this commercial will alienate, each and every homosexuals is going to have to buy a lot of jeans just to break even and if aired on regular TV, increasing the number of alienated customers, I don't think that even homosexuals are going to have enough closet space to store all the jeans they will have to buy for the company to break even. I'm not sure what, but there has got to be an ulterior motive to why Levi's would do this, most likely a number of the higher ups in the company are all for joining the gay fan club and will push the gay agenda even at the cost of the stockholders. If I still held Levi's stock, I would be rather pissed over this. Not for moral reason, but for the company conducting bad business practices.

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David Max — Wed, 22 Aug 2007 06:49:57 GMT

I've seen it happen! No joke. One of my best friends dumped his fiance and started dating another guy ---after buying a pair of Levi's jeans! Turned him into a homo the minute he put them on. Watch out, straight people. It could happen to you!

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Rene, Seattle, WA — Wed, 22 Aug 2007 07:09:14 GMT

They should have used the straight-legged levis for the straight commercial, and the flared jeans for the gay one. lol.

And as for the idiots who "boycott" companies because of their gay support: who the heck do you think designs this stuff? Ministers and Priests? NO. It's us gay folks, who have a sense of creativity and style.

So if you want to boycott gayness, then go weave your own clothes out of wool, cut your own hair, and don't use hair products or make-up, because they've all had influence from us gays. You best go live in a cave, or under a rock if you want to HONESTLY boycott the gays. Because we're everywhere!

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OrangeGirl, Oklahoma City, OK — Wed, 22 Aug 2007 07:19:39 GMT

LOL! I bet if it had been two girls - we wouldn't even be having all this debate!

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John B, Dallas, TX — Wed, 22 Aug 2007 07:48:14 GMT

Beautifully put, Average Jane! As a gay man who does have disposable income (which I like to dispose of!) I was glad to see Levi finally step up to the plate and provide us with a gay oriented ad. I've noticed on Logo ads which are definitely heterosexually oriented and they seem so out-of-place. Hopefully more companies will step up and produce gay-oriented ads.

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Rachel, Melbourne — Wed, 22 Aug 2007 08:29:16 GMT

who the hell buys clothing because of the advertising anyway??? Do all you guys sit at home and say, "I'm gonna rush out and buy those now". No. Most of us just sit comatose through adverts anyway, we'll just forget it eight seconds later, unless it contains some BS content breach that people will get offended at. Everyone's entitled to thier own, guys, jesus.

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Just another idiot with a keyboard and an opinion — Wed, 22 Aug 2007 08:52:34 GMT

So where's the commercial with two chicks? Does Levi hate lesbians?

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Erik, Bowie MD — Wed, 22 Aug 2007 08:53:07 GMT

I find the anti-gay commentators here really amusing. Gay and straight people are destined to peacefully co-exist in the United States. It is the only end to this story, as equality is an unstoppable force. Homophobia has its spot reserved on the ash heap of history and it's a non-refundable, one way ticket. Get used to it, folks.

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Tom Zogiab, Orlando, Fl — Wed, 22 Aug 2007 09:30:33 GMT

For those with a different moral set, for those who think wearing a particular brand of clothing marks you, for those who will boycott, how does this ad PROMOTE homosexuality? An ad cannot make someone gay. For those of you who hate in the name of GOD and religion, you are no better than those who kill each other in Iraq, Gaza, the West Bank etc in the name of GOD and religion. And look how far it has gotten them. Apparently the dark ages is still upon us...

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Nancy — Wed, 22 Aug 2007 09:49:50 GMT

It's about time. Anyone who finds it to be a big deal is grossly out of touch with the real world and that scares me far more than two men or two women in an intimate relationship.

As an aside,I understand the original intent behind this column's name, but I do find it a bit jarring to see this under the heading "An Ad of the Weird" when the commercial is no more than a long overdue depiction of reality.

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Robert harry — Wed, 22 Aug 2007 10:50:19 GMT

I find this horrible.Once we cater to one sexually preverted groups then lets do all of them. Next the guy can have meaning full glance at a liitle child or have meaning full glances at an dog. Phephiles and beastilty what the heck they can't help it they were just born that way

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Tony Wilson — Wed, 22 Aug 2007 11:17:24 GMT

While the gay population is 10%, I'm sure that the amount of business lost will exceed that. So if I don't agree with the Gay lifestyle I'm a narrow minded self-righteous moronic Bible-thumping homophobe? Wow, with out all of us, where would the diversity be?? Just goes to show how far we have sunk.

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Mac, Nashville TN — Wed, 22 Aug 2007 11:21:35 GMT

How dare Levi's create an ad that supports the notion that some people have gay interests. First, it suggests that gay people wear jeans, just like non-gay people do. Second, it suggests that they have money to buy them, and we all know that they are too depraved to have discretionary income. Finally, it is unChristian! Jesus would be much happier watching the young man in the ad try to nail the woman he met in the phone booth than a man. God will punish us for promoting this lifestyle! (He'll give us a pass on Abu Ghraib).

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Ed - King of Prussia, Pa — Wed, 22 Aug 2007 11:26:29 GMT

Another example of how our society has degenerated. I will not buy Levi's again. We live in a sick society and we should not patronize companies that pander to the degenerates!

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Rusty,Tennessee — Wed, 22 Aug 2007 11:27:21 GMT

no more levis for me! they weren't born queers they chose to be queers

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CC, Greenfield, MA — Wed, 22 Aug 2007 11:37:58 GMT

Yeah, good question: When DID the guy put his shoes on?

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James in Raleigh, NC — Wed, 22 Aug 2007 11:42:18 GMT

Reading these comments can be depressing. I had no idea that there were so many ignorant, uneducated and uninformed people that could actually use a computer.

I applaud Levi's for their marketing venue - great job and tastefully executed.

And, is this really an "Ad of the Weird"? If a gay commercial is weird to the editor, you should do a little more reading....

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Gray - Ohio — Wed, 22 Aug 2007 11:46:10 GMT

Come on! One look at the apartment and you had to know a gay man lived there. Straight men have no style. Who do you think all the "metrosexuals" are imitating.

Levis - great product before - great (and savy) product now.

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Jim, San Antonio, TX — Wed, 22 Aug 2007 11:50:01 GMT

What group is next - ads targeted to pedophiles?

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Jeff Prezik, Baltimore MD — Wed, 22 Aug 2007 12:23:00 GMT

I don't wear jeans because I hate the feel of denim. If I start wearing jeans, they will NOT be Levi's. Sorry, people, homosexuality is ABNORMAL!

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Chris, Biloxi, MS — Wed, 22 Aug 2007 12:23:47 GMT

So, are gays now heterophobes that they won't buy products that feature straight people in their commercials? Also, someone else mentioned left-handed people. Do they get separate commercials,too? People magazine in Spanish has different people than the English one. Looks like no one remembers the flaws of "separate but equal."

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Eric, Columbus, OH — Wed, 22 Aug 2007 12:23:59 GMT

I get so very discouraged when people hide behind religion as an excuse for their prejudices. For those claiming that homosexuality is an abomination as per the Bible, you may be interested to know that the word "homosexual" did not even appear in the Bible until 1946, and certainly was not in the original Hebrew or Aramaic versions. For those sticklers out there, do you also believe that a bride need be executed if she's not a virgin (DEUTERONOMY 22:13-21), that relations between a married couple are strictly forbidden during the woman's period with execution demanded for those who disobey (LEVITICUS 18:19), or that if a married man dies childless his brothers must, in turn, have intercourse with the widow until she conceives a male heir (MARK 12:18-27)? If you don't believe those things, as well, why do you pick and choose?

The fact is, the Bible is a book about our relationship with God...not a book on human sexuality. If you are curious what the Bible really does (and doesn't!) say about homosexuality, check out this fine article by the Rev. Mel White: http://www.soulforce.org/article/homosexuality-bible-gay-christian

As far as the ad goes, good for Levis!

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Mike, Atlanta — Wed, 22 Aug 2007 12:28:50 GMT

I noticed a few things - first, no straight man has an apartment that nice... :) Second, in neither commercial do they actually hold hands. Third, in neither commercial does he zip (or button) his fly.

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Straight in Cinci — Wed, 22 Aug 2007 12:28:58 GMT

Wow, there sure are a lot of people who are really concerned with what other, consenting adults do with their lives. And with what kind of ad a jeans company produces. It disgusts me that so many people think they know what God thinks or wants - we'll see what God thinks of their arrogance someday. I say, more ads like this, and if people are going to stop buying a product because of "gay-themed" ads, then good riddance to that segment of the population. How ignorant to think that seeing a gay ad will cause you to "catch the gay" on you. I'll be so glad when these so-called "Christians" learn to mind their own business and tidy up their own backyards, and leave everyone else alone.

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Lady Stumbletongue, D.C. — Wed, 22 Aug 2007 12:35:29 GMT

-Kent Eisenberg
Maybe, if your apocalypse scenario occured, children who are seen as gay (many of whom are straight) will no longer be violently attacked and sexually assaulted in schools?(http://www.hrw.org/reports/2001/uslgbt/toc.htm)

Also, to Clint, one of the things that irks me is the assumption that homosexuality is chiefly a sexual issue. What about love? Believe it or not, but same-sex couples can love each other just like heterosexual couples do.

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Joshua Taylor, Houston Tx — Wed, 22 Aug 2007 12:36:45 GMT

If people understood why they held a certain belief then we as a society could sit down overcome many of our problems as a whole. Ignorance becomes prejudice and eventually becomes hate.
The lamest arguement in the world is "because the Bible says so". If you feel strongly against something, have something to stand on when defending your argument rather than what the Bible or religion tells you. You can stil share the same beliefs as the Bible but you should know why it is you believe what you do.
For example:
Is murder wrong? Yes. Why?
Response 1 - because the Bible says it is.
Response 2 - Killing someone is depriving someone from the life experience. It ends meaningful relationships with other people and it takes one away one more opportunity for humanity to better itself.
Which arguement sounds like it's coming from a thinking and reasoning person. Know why you have an opinion and you will feel less on trial for your own individual beliefs because you can defend them.
Your arguments will sound less childish and you may even gain a little respect.

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Jim, Miami, FL — Wed, 22 Aug 2007 12:43:40 GMT

I have not purchased Levis since 2003 when they closed all US and Canada plants and moved everything offshore for cheaper labor.It makes no difference to me whether they run Gay or Straight ads, they are just another cheap import product looking for a fast buck.

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Chris, Cleveland, Ohio — Wed, 22 Aug 2007 12:45:07 GMT

So wait, two guys walking down the street next to each other is gay now? Oh, the commercial is gay because they're both muscular? No? Oh, then it must be because they look at eachother and smile?

This commercial's not gay at all, it's just lame.

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Emmcee, Boston,MA — Wed, 22 Aug 2007 12:46:22 GMT

Does anyone find it strange that if this ad showed two women looking at each other like they wanted to get it on, no one would have a problem with it? What about two men scares people so much?

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masochistic submissive bi boy ;-)) , New York, New York — Wed, 22 Aug 2007 12:51:40 GMT

oh phew! its a COMMERCIAL, boys and girls! it shows the same thing most commercials offer, attractive people doing what WE would want to be doing if we were with them ... going off and boinking. it's up to you to make the connection - or not - as to whether the product is appealing within the context offered.

Gay? not Gay? who cares! its a personal decision like whether you brush your teeth twice a day or not (you do brush your teeth twice a day, don't you?) and personally, i'm more concerned about bad breath in my face than whether someone swings left or right.

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Jesus Freak,Philadelphia,Pa — Wed, 22 Aug 2007 12:57:00 GMT

Levi's lost us as a customer as well.Let's just start marketing to Alcoholics,thieves,and murderers if money is all that matters.Sin is the same in all forms,it should not be influencing children.This country has lost it's moral compass,we're due to reap eventually.

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Garry, New Jersey — Wed, 22 Aug 2007 12:57:56 GMT

The fact of the matter is that homosexuality is a corruption of natural sexuality which is why in nations that have overtly accepted it you have seen this corruption spread resulting in a moral decay overall in their society. This works the same for any type of sexual corruption. In Sweden they had de-criminalized sex with animals and as a result it became an epidemic. The fact is that any type of corrupt sexual preference could be claimed to be the way someone was born but it is obvious that it is not. The 1960’s sexual revolution in America has corrupted sexuality and family as well (anyone can see this). It is a shame that Levis and other companies are working against the American people and helping to spread this type of corruption in pursuit of profit. I will no longer be buying their products.

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Fred, Orlando Florida — Wed, 22 Aug 2007 12:58:13 GMT

This commercial surprises anyone why? Levis is based in San Francisco and have been on record as being VERY supportive of their gay and lesbian employees since the early 80s. I would suggest that they have always been an enlightened company.

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Bi Bi Love, Earth — Wed, 22 Aug 2007 12:58:21 GMT

Those who complain the most about gays and lesbians usually are doing so in an attempt to cover up their own deepest, darkest secret.

Regarding the guy putting on the Levi's in the commercials? He's probably the same character, but on different days. "Sometimes you feel like a nut, sometimes you don't." (wink-wink, nudge-nudge)

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Jeff — Wed, 22 Aug 2007 12:58:54 GMT

GROW UP AMERICA!!!!!!!!!!!!!!!!!!

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Lost In SLC, Salt Lake City, Utah — Wed, 22 Aug 2007 12:59:17 GMT

Ha ha ha ha ha.....om my gosh. I cannot believe the amazing homophobes here. You all act younger than my kids and you are supposed to be the adults? I am a heterosexual and I am wearing Levi's. Gasp, does this mean I will turn gay? I think not!! But I work with others who are gay and how do I see them? I see them as human beings, nothing else. For you shareholders and God fearing people who think gay people are a disease, I think you need to look in the mirror and see that you are the disease. Intolerance has no place in this world anymore and the fact is we live in a country with a Bill of Rights and Constitution that says everyone has the right to pursue happiness, not just a few select few. Did we forget that part in our history???? Learn to grow up or move out of the country because this country was built on equality for ALL CITIZENS!!!! If you cannot accept that then you are not a true American.

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kathy Smith, Arlington, Texas — Wed, 22 Aug 2007 13:04:25 GMT

Great commercial. i would like to know when the guy takes his button up shirt off?

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shelly gregersen, Oklahoma City, OK — Wed, 22 Aug 2007 13:05:15 GMT

I love the gay version of this ad .. I hope it'll be aired on regular tv, not just cable .. it's about time! My only critisism is they don't show the butt of the guy in the phone booth as he exits like they do the female ... those of us who love men (us women and gay men) are alllll about the male bottom! C'mon Levi's lets see his butt in those jeans coming outta the booth!!

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Donny Cavazos, Texas, USA — Wed, 22 Aug 2007 13:19:32 GMT

Brian wrote: "Yet another chip taken out of the cement holding this country together."

Are you saying that the LGBT people in this country don't or haven't contributed to this country? We obviously buy stuff, otherwise companies wouldn't be making commercials for us. I think I'll buy Levi's more often. I also heard the gay version is better than the hetero by the way. Let's see how long it takes the religious fanatics to boycott Levi's, gawd knows they've boycotted half the companies in America already for reasons as silly as this.

Can you imagine all the hatred that will be stirring in some people's minds during church services all over the country? The haters will first notice all the Ford cars outside in the parking lot then all the people wearing Levi's. What a miserable lot of people all those hateful must be. Everywhere they look now, they are reminded of diversity and anti-discrimination.

Thank you Levi jeans ! ! !

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Mark, Raleigh, NC — Wed, 22 Aug 2007 13:21:14 GMT

This is fantastic. I am levi-wearing, country music listening, church-going, god-loving guy who happens to have brown hair, blue-eyes, right-handed, gay, and in a 5-year loving monogamous and committed relationship. Thank you to the Marketing and Advertsiing Director and to all of the ad exec's at Levi's to recognize gay people as normal consumers.

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Irene Adler — Wed, 22 Aug 2007 13:21:44 GMT

Lies, damned lies and statistics.

For the record, Average Jane, the percentage of people who are homosexual is 2.8. Blacks are 13% of the American population and left-handers make up between 13% and 30%, depending on the study.

This information may make a difference or not, but at least get your facts straight before spewing your personal brand of hate. Otherwise you just sound like you're trying to further an agenda - surely not.

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Mr. Smith, California — Wed, 22 Aug 2007 13:25:02 GMT

I agree with Deb, as I read all of the comments I can't help thinking the same thing. It seems as though all of the "Gay" supporters first state - if you don't agree with us you shouldn't be allowed to state your opinion. Next comes the name calling. It just appears very childish and does't do much for your case. Plus you seem to forget that if your opinion matters, so does everyone elses, even if they think homosexuality is wrong.

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mom ...Wisconsin — Wed, 22 Aug 2007 13:28:04 GMT

So, why am I narrow minded if I don't agree with you?
I have seen no hateful remarks here. Just disagreements. I have a gay daughter....I love her with my whole heart, but I do not agree with her lifestyle!
We have agreed to disagree. Love is the only way to reach someone! I pray for her constantly. By the way, it has never been proven that you are born that way.
As for Levis, I agree with the person that says we have the option to support what company we want to buy from for whatever reason. If I was Levis, I 'd keep it on the gay channel.

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Likes Levis More... Now — Wed, 22 Aug 2007 13:33:58 GMT

Hey, Laura S...

How many shares do you own? I'll buy them.

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Open — Wed, 22 Aug 2007 13:36:14 GMT

Those who have a curious obsession against gay people are often harboring some deeply-rooted insecurity about their own sexuality. Things like this remind them of that. Poor things.

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Alberto, San Jose, CA — Wed, 22 Aug 2007 13:38:51 GMT

Actually, about 2 percent of the population is homosexual, and only the depraved Kinsey, testing sexual predators, came up with anything near 10%. But it's certainly politically correct to cater to this small (but extremely powerful) population segment.

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Ethan — Wed, 22 Aug 2007 13:43:36 GMT

God has a problem with this ad. His is the final word on the matter, the inspired Word of God-
1Co 6:9 -
Do you not know that the wicked will not inherit the kingdom of God? Do not be deceived: Neither the sexually immoral nor idolaters nor adulterers nor male prostitutes nor homosexual offenders

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rucker, beaverton, Oregon — Wed, 22 Aug 2007 13:45:24 GMT

All other issues aside, that is just a really dumb commercial in both versions...

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Karen, Brooklyn, NY — Wed, 22 Aug 2007 13:47:48 GMT

To "I have no pants:"

You show your ignorance when you write sweat shops "in Japan." Japan is a wealthy country and not known for having sweat shops.

Karen - sick of evangelicals and all their intolerant, hateful attitudes that endanger the rest of us in a pluralistic world that needs tolerance and understanding.

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Tommy Carpenter — Wed, 22 Aug 2007 13:51:07 GMT

I have bought Levis for a long time, I don't see how I can any longer.

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Gary, Plymouth MI — Wed, 22 Aug 2007 13:52:27 GMT

I swear, I cannot believe there is still such ignorance! To all you hypocrite Bible Thumpers and Right Wing Adulterers: get over it! Just as was said earlier... no one is without sin. People are gay... let them be! A TV ad will no HARM your children. Maybe you are just afraid it will open their eyes wider than yours! Hmmmm?!

Not only are times changing, but people need to accept it. If you don't want to, I suppose that is your choice... but, I'm pretty sure there aren't slaves anymore. Did anyone think African Americans would ever get equal treatment? Women? Yeah, well they do. Now, it's about time to accept the gay community and EMBRACE THEM!

Bravo, Levi's. BRAVO!

P.S. I'll never wear these jeans... but I applaud the efforts and it's a step in the right direction =]

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Red Blooded American Hetero-sexual — Wed, 22 Aug 2007 13:53:46 GMT

The homo ad needs to go away. Nobody wants to see that garbage. It's just gross and is yet another attempt to desensitize the general public to the immoral choices on a few preverse individuals. Never trust a man who will lay down with another man or anybody who condoes that behavoir, including Levi's.

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Just wait, MN — Wed, 22 Aug 2007 13:54:22 GMT

Who cares you can always turn the channel during the commercial if offended and half the people won't know if it was a girl or a guy because nobody pays attention when they come on. On the other hand we'll all be judge after were dead and then well find out who was right and who was wrong. Just hope you picked correctly.

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Rubiconindiana, Greenfield In — Wed, 22 Aug 2007 13:59:37 GMT

I am sitting here wondering to my self, "what makes the difference, if a style of jeans is gay or straight, if the jeans fit, and are a good value, and I like them, that is what matters to me"

If a company considers me so close minded that I am going to buy or not but something because of a social style dictates its acceptance or denial.

I drive a big truck, but don't wear Wranglers, I am not gay, and I wear Levi's.

Hummmmmmm. Is it me or is this a non issue.

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Kimberly, Cambridge, NE — Wed, 22 Aug 2007 14:03:42 GMT

I personally tend to agree with Deb from Kansas. Take the time to read every comment on this thread and then intelligently evaluate each comment. I did not once see an attack aimed at a specific individual UNLESS they had a certain moral standpoint. I only saw name-calling and hate-filled comments towards people who disagree with homosexuality. From the people who do not agree with homosexuality I have observed that they objected to the homosexual references in the ad and stated a personal opinion. Many of them, including myself, are choosing to boycott Levi's because of a moral stand. That specific behavior is no different than the many pro-homosexual views posted on this thread that state they will now purchase Levi's. In addition I find it "enlightening", to coin a phrase from several pro-homosexual comments, that several pro-homosexual statements are quoting a certain Bible verse to support their stance. The verse people are quoting is "...He who is without SIN among you, let him throw a stone at her first" John 8:7. This verse really needs to be taken in the context of the whole passage in which it appears. Instead people have lifted the second half of a verse out of the context of the situation in which it appeared to prove their point. Also several of the pro-homosexual commentators who have chosen to use this Bible verse in their comment make the statement that people are "born homosexual". If that is a true statement then why did they use a Bible verse which refers to SIN to attack others with a different view-point? I was simply wondering, that is all.

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Sam, MI. — Wed, 22 Aug 2007 14:10:07 GMT

In response to Jay, because I know homosexuality is morally wrong has nothing to do with "narrowminedness"
God himself, your creator, said it is an abomination (makes God sick). Our constitution does not give you the "right" to be a pervert!

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rs — Wed, 22 Aug 2007 14:12:45 GMT

To Average Jane and Joe Reese,
Well said, and thank you for voicing my opinion as well. Also, should the constant Viagra and Livitra commercials only be shown during football games? I don't really care about other couples' sex lives, or a man's erection problems. Not my concern.

Also, To "Old Fashioned in MN" who said she will no longer buy Levis for herself and her children, God help any of her children who may end up hearing her "Ugh" applied to them because they turn out to be gay - it happens, lady, so what will you do besides not buying Levis for them, stop loving them? Who'd want you for a parent? You are "Ugh." I'm as straight as they come, but hate your ignorant moralizing. People are people. You probably consider yourself a Christian too - hey, WWJD?

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Great Chef, Unionville, Pa. — Wed, 22 Aug 2007 14:14:25 GMT

alot of great discussion over an advertisement that should be commonplace by now... Does anyone remember when they first saw Black people pitching products to mainstream America ? We should applaud this progress in all forms. P.S. Another version... two Ladies !

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Val KC — Wed, 22 Aug 2007 14:15:09 GMT

To John Reese in DC...I am female and I completely agree. "Feminine Products" are something that we know we need and we don't need cheesy commercials advertising. I HATE THEM!

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Rebecca Wichita, Ks. — Wed, 22 Aug 2007 14:16:07 GMT

Fabulous ad, I thought it was very creative, up with the times & an attention grabber. Bravo Levi's! And to all that are boycotting & or refusing to buy Levi's again, thanks for the heads up. Now I will know the jerks in the world by the jeans they are wearing.....lol how utterly ignorant.

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Vonne — Wed, 22 Aug 2007 14:16:31 GMT

I love both versions of the commercial. Gay or straight, people are people and I'm against discrimination of any kind. You don't choose whether or not you are gay or staight and you shouldn't be condemned for it. I say air it on every channel!!!

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Carla Goldsboro, NC — Wed, 22 Aug 2007 14:18:12 GMT

Both ads need to go. It's not necessarily the content, the the ads themselves. STUPID>>> I think we can do a lot better to address moral consciousness than these attempts.

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YP, Lawton, Oklahoma — Wed, 22 Aug 2007 14:23:57 GMT

It amazes me at the people (I assume they are gay) that quote the Bible with "Let him who is without cast the first stone...", throwing this scripture at others, Christian or not. Did you know that the actual scripture says "Let him who is without SIN cast the first stone..."? (I noticed you left that very important word out). By using that scripture, you are admitting that homosexuality is a sin, and if it is a sin, then it CAN'T BE NATURAL in any context other than a sinful nature. While you may be trying to portray lifestyle as genetically pre-disposed, you are admitting, by use of that scripture, that your lifestyle is not an "I was born this way" non-choice-fact-of-life-get-over-it, but rather a true choice in how you want to live your life.

In the final end, I guess we'll see who is right and who is wrong. It's certainly not my job or right to be your judge, anymore than it's your job or right to be mine. My only job is to live a life of love before you and to pray for you. Jesus never called the sinner by lifestyle choice (prostitute, adulterer, etc.), He just loved them and their hearts did the rest.

I know this comment is at the end of over 250 comments and will probably never be read, but I had to say it...

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Kathy Johansen, Pensacola, FL — Wed, 22 Aug 2007 14:24:56 GMT

I harbor no resentment to any sect of people, but I don't need or WANT to know who they spend intimate time with. Wouldn't it be nice to have pop culture steer away from sexualtiy and maybe focus on posistive moral images that uplift everyone?

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Ruth, Long Island, NY — Wed, 22 Aug 2007 14:25:36 GMT

Orbitz has been running a dual ad for a while now.

It's the one where people are stranded in the airport and need to make a hotel reservation. In one ad the winning couple is straight and in the other ad its a lesbian couple. I noticed that I will see the ad with the lesbian couple on Bravo but the straight couple on, say, NBC.

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Bubba, Washington, DC — Wed, 22 Aug 2007 14:26:59 GMT

I will never buy Levi's or a Ford (another pro gay company). Reality, versus human logic or ignorance is what I call it, is the fact that being Gay is a CHOICE. Because we call a spade a spade, we are "self righteous morons"? Please...

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mike austin texas — Wed, 22 Aug 2007 14:27:13 GMT

What's next.............Transgender ads!!!!!!!!

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Pebbles — Wed, 22 Aug 2007 14:27:32 GMT

It is ALL about choice and individuality. Aren't you ALL happy to be in a country where you have choices? Is that not enough for you; that you have to show a display of discontent and fear of the unfamiliar. Just as some of you don't want ideas or lifestyles you disagree with thrown into your space; others do not want your opinions about it thrown into their space
I think the ad is great...like mentioned earlier, two hot guys...now that's something to smile about!!!! None of the hetro men or women I know would complain about two hot women....think about it!

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CJ - Canada — Wed, 22 Aug 2007 14:28:46 GMT

I hate how pop culture is trying to "normalize" homosexuality. It has never been normal or natural and never will be. It is a perverted take on sexuality and it does nothing to benefit society. I'd rather come across as "old-fashioned" in my beliefs rather than contribute to the heart, soul and mind pollution that is so widespread these days.

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Jim G. Westfield, NY — Wed, 22 Aug 2007 14:34:13 GMT

It's about time. To the TV audience that does not like the gay version you should stop and look around. We are everywhere. Your neighbor, your dentist, your doctor, your mailman, your brother, your uncle, your dad and lets not forget your aunt, your Mom, your teacher. The gay community is everywhere and we have made great contributions to society over thousands of years. We are here and my hats off to Levi's. I actually had stopped buying Levi's because they moved production to mexico. But I just might start buying again. More people need to accept the fact that we have been and will be here for a long time. It is a natural thing.

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Vince , Baltimore, MD — Wed, 22 Aug 2007 14:44:08 GMT

WOW. guess there will be more Levi's for us gay people since all you breeders won't buy them anymore. please do me a favor and stop buying all the other products that advertise to the gay community also. More for us queers

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DumbOne, NJ — Wed, 22 Aug 2007 14:46:51 GMT

I for one am worried sick about what my children will think. I mean, using pay phones? Who does that anymore?

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Nancy C, Davis, CA — Wed, 22 Aug 2007 14:46:56 GMT

Most of corporate America are so afraid of what their old bigot stockholders think they forget about what is right and how much money the young and righteous have to invest in companies that do what is right!

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Lynn, Albany, Georgia — Wed, 22 Aug 2007 14:52:31 GMT

I do not like gay ads, ads about condoms, feminine protection, jock itch and a lot of the stuff that they seem to think is appropriate for tv these days. I do not stand on my soapbox and preach. I just do not buy the products whose ads offend me. Am I a prude, yes. Do I have my own moral compass. I know what I am comfortable with and what I am NOT comfortable with. Everyone has things that offend them. I think that television as a whole has gone to pot, but I watch programs with a cautious eye and if I'm offended or just don't care for the program, I don't watch it anymore. Boycott Levis? No. I hate the Charmin commercials with the bears. Does that make me prejudice against bears? Oh, I'm left-handed as well.

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Jenni Rauhala, Helsinki, Finland — Wed, 22 Aug 2007 14:53:39 GMT

I see no wrong with either of those ads. Actually, I would have preferred the couple to hold hands while walking.

Gays are people just like the rest of us. I have 2 daughters and we've been talking about gays since they were 3 yrs old. Some men fall in love with other men, some with women. Some families have two mothers, some have two fathers, some have only one parent.

What's the big deal? USA should get rid of the old Mayflower religious thinking and let people be what they are.

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Michelle, Sierra Vista, Arizona — Wed, 22 Aug 2007 14:54:35 GMT

It's just a bloody commercial! Honestly, those that talk of boycotting Levi's because of this ad and of how homosexuality is wrong need to get a clue. I can't believe the ignorance that was so prominently displayed in some of these comments. I guess that old saying is true..."Minds are like parachutes, they only function when open."

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Faithful Lesbian, Milwaukee, WI — Wed, 22 Aug 2007 14:55:20 GMT

I chose to go to church this Sunday. My pastor chose to give a sermon recognizing homosexual people of faith and their service to the church. I will now choose to support Levi's. I did not choose to be gay. We are all children of God and created in God's image. If you don't believe that, maybe you should crack open your bible every once in a while. (Ever heard of the book of Ruth?)

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Erika The Magnificent, Fleetwood, P.a — Wed, 22 Aug 2007 14:55:37 GMT

I'm assuming that with everything else going on in the world today some people have nothing better to do with their time then harp on levi's for making a commercial with 2 gays guys in it. I have a lot to say about a few posts here I've read but I don't have all day or the patience, but I will say I don't think the commercial should only be on certain selected channels it should be on all of them,I mean why the heck not ?We all need to stop being so closed minded, And for those of you who pull the kid card first off its not like the commercial is graphic in anyway.. I have a daughter myself and if she ever seen it and questioned about it I'd be truthful in saying there are all types of people all different types of lifestyles and things that make people happy that may not necessarly make the next person feel the same, we shouldn't judge people upon the way they choose to live or who they love. Now everyone is entitled to their own opinion on this... it becomes wrong when you voice it and you have to be negative about it.So if you don't like it keep your stupid comments to yourself, I'm sure the gay people out there have opinions about straight people and the same applies to them.What it comes down to is respect, we need to respect that its our decision as to who we love and no one elses,and although some of us may not agree with who the next person takes to bed ( I myself love everyone equal )unless its being flaunted in front of us in a disrespectful manner get the heck over it and focus your time on something more worthy and constructive.

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Chris Tian, San Diego, CA — Wed, 22 Aug 2007 14:57:16 GMT

Right On Levi's!!!
Everyone in the free world has a gay relative. Some are probably scared to reveal it because of the very attitudes that are displayed on this forum. If you hate gays, your son or daughter might turn out to be one.

That 10% may not be much to some, but man, those guys and gals sure know how to spend their disposable income. It amazes me how many corporations, with their Ivy League CEOs, can't seem to figure this out. It's not rocket science.

Please note conservatists, if your wear the straight leg 501s, you will still be straight.

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Berry, San Jose, CA — Wed, 22 Aug 2007 14:58:58 GMT

I wish the apartment was more cozy and intimate; the process that the street and city "enter" it is too destrucive and jerky, it should be more sensual and smooth. But hooray for the ad.

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Keith Johnson, Newport News Virginia — Wed, 22 Aug 2007 14:59:10 GMT

Making the Gay life style appear normal in society weakens our society even more...
Righteousness exhaults a Nation, but sin is a reproach to all people. We were at one time in God's favor because we didn't enjoy sin; but we need to fear God's judgement!

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Klean, Atlanta, Georgia — Wed, 22 Aug 2007 15:02:17 GMT

That's it all of you homophobes, perpetuate the discrimination and hatred. When will you all stop feeling threatened, open your mind, and realize that gay's are all around you, and only want to make the world a better place. They are your husbands, wives, brothers, sisters and children....only you don't even realize it, nor care to try and accept.

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Upright Moral Compass, New York, NY — Wed, 22 Aug 2007 15:02:23 GMT

Both the gay and straight ads are immoral -- look at all that property that gets destroyed every time he puts on jeans. I'm disgusted! They should be ashamed of themselves, pandering to property destroyers like that. Levi's definitely has lost my business.

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Denver Joe, Colorado — Wed, 22 Aug 2007 15:07:38 GMT

Gays set trends.

Very smart move, Levi.

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South Cackalacky — Wed, 22 Aug 2007 15:08:20 GMT

This is 2007, right? All you homophobes need to get over yourselves. Kudos to Levi's for taking a step in the right direction.

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Lauren — Wed, 22 Aug 2007 15:10:32 GMT

I'm a very religious person but some of the homophobic comments I've seen have disgusted me! Aren't you meant to "Love your neighbour". I don't know what Bible people are using but I don't remember it saying anything like "Love your neighbour unless they're homosexual. Then you can insult and verbally attack them." Personally, I don't rely on adverts to tell me what to buy, adverts are mostly ridiculous. If it offends people that much, turn it over. There's no need to be so horrible about it.

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Jennifer, Oklahoma City, Oklahoma — Wed, 22 Aug 2007 15:11:34 GMT

Wow this is pathetic. It's a commercial people! To the people who think this will corrupt their children: At the age where they watch "teletubbies" they would just think the guys are friends, and when they're old enough to think any different, the chances are that they already know. Kids learn about everything in public schools these days!
Just because you don't agree with homosexuality, doesn't mean you should make a fool out of yourself. I for one, don't, but I'll let God be the judge of people and their lifestyles. I'm not going to boycott the company because of an ad, it wouldn't do any good. (i don't wear levi's anyway, they never fit me right.) Anyways, the point is, just move on and get over it.
Fact: Levi's supports gays, Fact: Your children will learn about it one way or another, Fact:The world will keep spinning!!!

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Kevin Spencer — Wed, 22 Aug 2007 15:13:31 GMT

Get ready people. Eventually those of you who boycott Levis will walk around naked and hungry, and will never go on vacation. Think about it. You might as well stay home and sit on the floor spinning you interpretation of the bible.

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Not Smart, Boulder, Colorado — Wed, 22 Aug 2007 15:13:47 GMT

They shouldn't air the ad with the Latina woman on white channels. Isn't that why there are Spanish language networks?

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Leon Miller, New Orleans, LA — Wed, 22 Aug 2007 15:14:20 GMT

"Pandering to immoral behavior"? Bigotry, prejudice, and intolerance are immoral behavior. If Levi's were pandering to immoral behavior, they'd be running ads on the 700 Club and sponsoring "Focus on the Family" events. Levi's deserves praise for treating all people with simple decency and respect.

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Anonymous, New York, New York — Wed, 22 Aug 2007 15:16:24 GMT

I actually don't know which I find more disturbing, the fact that an ad with gay people is categorised under ads of weird, the fact that the compnay felt that there needed to be a separate ad for gay people (what's next? Seperate ones for black people, or Hispanics, or Asians?) or the extremely bigoted and ignorant comments of the people here.

Land of bigoted and ignorant is really beginning to be more and more applicable.

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Pammy V, Phoenix, AZ — Wed, 22 Aug 2007 15:22:52 GMT

Cute. Hot. Funny. Sexy. Actually prefer the "gay" version (what's not to love about two hot guys??) Tell the bigoted in middle America to get over it. Welcome to the 21st century. Mwah!

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Scott — Wed, 22 Aug 2007 15:23:31 GMT

Sickening. Wrangler here I come!

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Robert Moon — Wed, 22 Aug 2007 15:24:44 GMT

You don't see Levis specifically targeting Blacks, Hispanics or any other group for that matter. So why do they need to have an ad for gays only? Why not just advertise to people in general what does a persons sexual appetite have to do with buying jeans?

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Dennis Reed, Austin, Texas — Wed, 22 Aug 2007 15:24:45 GMT

So does MSNBC think that this ad is an "Ad of the Weird" because it has a gay version? Does MSNBC think that being gay is weird? Being gay is no more weird than being left-handed, blue-eyed, or white-skinned. Homosexuality is a natural trait that is no more weird than any other trait observed in nature. Gay animals (and yes, there are gay animals) don't get shunned or condemned by their heterosexual counterparts for being gay. Why do so many humans have such a hang-up about this trait?

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Janet, Cottonwood, CA — Wed, 22 Aug 2007 15:28:20 GMT

Things not to buy anymore:

1. Any Ford automobile.
2. Levi's.

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Chris, Boston, MA — Wed, 22 Aug 2007 15:28:26 GMT

I hate to break it to all of the folks who claim they will not buy Levi's anymore or who will not buy stock in that corporation, but most major brands advertise to gay consumers. I know you'll never do it, but if you pick up a gay-oriented magazine (most of them have boring articles, just like your "straight magazines), you'll see ads for very "American" companies, like Ford, GM, Coca Cola, Pepsi,and American Airlines. These companies also sponsor gay events like bike races and such. Feel free to boycott 'em, but if you're going to be serious about it, you'd better check in with the manufacturer of every product you consume. Otherwise, you're simply full of hot air.

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Harry League, Baltimore, Maryland — Wed, 22 Aug 2007 15:30:02 GMT

Too bad....I just bought my last pair of Levi's jeans. Pandering to perverts for business is too offensive to most normal people. What's next for this manufacturer?.....special jeans and commercials for necrophiliacs and pedophiles. Wouldn't surprise me.

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Paul T, St Augustine, Fl — Wed, 22 Aug 2007 15:35:15 GMT

I don't think HELL has a dress code but maybe 501's will help to get a management position.I am tired of having this stuff forced on me.I have a right to think as do you all.I think that gay behavior is wrong.Wrong because I'm homophobic? ...Doubtful...
AIDS and Rosie....More likely.

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Coucher, Calgary, Canada — Wed, 22 Aug 2007 15:40:03 GMT

Unreal at 57 Im still amazed how slow people are to grow up. Great ad, it caught a lot of eyes and thats what they want. Levi is ahead at least in being able to admit theres more out there than just cowboys for jeans. Canada likes choice and Im glad you gave us one. Jane nailed it, just wish other companies whould see the future. Thanks Levi!!!!!!!

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Jill, Massillon, OH — Wed, 22 Aug 2007 15:41:20 GMT

God loves the person hates the sin. Homosexuality is an abomination to my Lord and Savior! I choose to side with God! Levi has gone to the other side, I will pray for all those offiliated. Father, give them eyes to see!

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Terry, Laredo TX — Wed, 22 Aug 2007 15:46:35 GMT

First and foremost god loves u for who u are not who u sleep with. My mom works with Autistic children and in her class theres a child thats 6 years old and he considers himself a pink princess, homosexuals are born that way and as such they should be respected and accepted for who they are. many of our worlds greatest entertainers and leader have been homosexual, i see nothing wrong with the commercial and i think there should be more of them, buisness is buisness it has nothing to do with religion of someones moral standing, as for whether or not is affects our children let me in lighten u it doesn't a child will learn and develop with what we as parents teach them. So i say to all those who oppose get a life and worry about things that are really important, if u want to make a difference then stop world hunger or global warming not social expansion.

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Eric, Virginia — Wed, 22 Aug 2007 15:47:07 GMT

Yes, please move it to the Gay channel and keep the hetero one on the White channel. Segregation is what makes this country so great. Sarcasm intended.

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Out in NYC. New York, NY — Wed, 22 Aug 2007 15:55:57 GMT

For those who are offended by a "gay" commercial I can only say GROW UP. We are everywhere, probably sitting right next to you or serving you a meal. Will and Grace were on NBC for years with no shortage of sponsors. Doesn't that tell you something? Try opening your eyes and YOUR MIND.

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Ryan, Maryland — Wed, 22 Aug 2007 15:57:26 GMT

If you really pay attention you'd be surprised at how many ads have homosexual content - especially magazine ads. I'm a grad student and have researched the use of homosexual themes in advertising for about 4 years now and they're anything but new. Ads which have subtle homosexual imagery are virtually indistinguishable from regular ads to heterosexuals. Take a look at www.commercialcloset.org sometime - Guinness has the best gay ad I've seen. But, when it comes down to it, we should judge companies by what they've done to support our rights within their organizations (i.e. domestic partner benefits, anti-discrimination policies, etc.) not by one ad that features two attractive men.

To the "anti-everyone who's different than me" posters, I hope the "make you gay fairy" flies out of the television during the airing of that ad to turn your children into homosexuals. (I'm usually a logical person...but I've given up trying to rationally convince these nut jobs they're wrong). If any of you have an argument against homosexuality that doesn't involve God or the words "I think it's gross" then I'll pay you some attention. Until then, I think you better get to the "Reverend" Fred Phelps rally.

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Weird One, Biloxi, MS — Wed, 22 Aug 2007 15:59:59 GMT

I'm not so concerned about the ads, but rather that MSNBC has chosen to put the ad in the "Ads of the Weird" section. I am a gay man - and the ad was targeted to those like myself. Does that make us all weird? Slick move MSNBC.

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Jessica, Iowa — Wed, 22 Aug 2007 16:02:29 GMT

As a mother of 3 boys I would never think of not letting them wear levis, they are the only jeans that can hold up to boy being boys. Jeans dont make you gay, you make your own desisions. Congrats to Levi for standing against the crowd. I hope my boys use your company as a role model. Never to judge just to accept

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Alice, Orlando, FL — Wed, 22 Aug 2007 16:11:59 GMT

As a straight woman, I have no problem with this ad. Targeting gays and lesbians in an ad can be extremely profitable because usually that demographic has more disposable income than the average American. Still, kudos to Levi's for acknowledging this. Honestly, religious right or conservative boycotts of mainstream products (Disney, Spongebob, Orlando tourism, etc.) has never worked, so they have nothing to be worried about. Your kids are going to be exposed to a lot of dysfunctional heterosexual expectations in culture, so a harmless homosexual ad shouldn't be a problem. What I'm sick of is the objectification of women in ads, using sex to sell everything.

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David, Beaumont Texas — Wed, 22 Aug 2007 16:19:14 GMT

Awesome ads... and for all the nay-sayers out there: Its not promotion of a lifestyle, its acknowledgement of the fact that it exists, and they are human beings with the same needs, feelings, and yes dare I say RIGHTS as every other tax paying, God created, contibuting to Society human being. Having the decency to allow people to live their lives without fear is not promotion of their actions, its just this little thing called American Democracy, or even Freedom. Pretending someone or something doesnt exist is not protecting your beliefs, its discrimation, and it is wrong.

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Dennis Chamberland. Cocoa, Florida — Wed, 22 Aug 2007 16:20:09 GMT

I'm a Christian and I'll certianly buy a pair. Why? To support homosexuals? Why yes - what a concept. Christians seeme to forget two things - Jesus spent most of his time hanging out with the homosexuals of His day (thoroughly outraging the religious types) and two - it made them so mad they killed him. I guess not much has changed.

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ITS ME AGAN, MEMPHIS, TENN — Wed, 22 Aug 2007 16:26:29 GMT

When reading the commentary on both sides, there were alot of good points made. However, both sides are coming off as being hypocritical and extreme. It is absurd, to me, for someone of faith to think that homosexuals have an agenda to throw homosexuality down the throats of those who don't like it. Its not a disease you can catch and if something like this Levi ad is that "sinful" to you, then turn the station. It is quite a simple solution. If you being a concerned parent come across something that you would deem offensive to young audiences, talk to them and discuss with them why you believe what you saw is something that could be potentially harmful. But, if it is ok for heterosexual ads to be shown on television, why should there be any issue with homosexual targeted ones as long as it is tastefully done? Do these same people who are offended by this ad also have the same sense of outrage when it comes to condom ads, feminine needs ads, or erectile disfunciton ads?

On the other end of the spectrum, it would be hard for an individual who is more conservative on this issue to take someone gay seriously when they are screaming "tolerance," but in the same thread they call someone who thinks homosexuality as abnormal a bigot or a homophobe. Also, being a black gay male, I can completely understand how comparing the Gay Pride Movement with the Civil Rights Movement or even Women's Suffrage, for that matter, can be perceived as ridiculous or even offensive, especially considering when you go to some Gay Pride events you see men distastefully dressed doing things I would rather not see anyone gay or straight do in public. You could conceivable "hide" your sexuality from a mase of people but race and gender are things that cannot be as readily concealed. So, from a mainstream point of view, this tactic can often times be more damaging than helpful to the cause of ending discrimation on every level.

But to sum it all up, it seems to be a basic lack of respect and consideration on both ends. Either you are an "abomination" or you are a "bigot." Where is the compromise? When did name calling get anyone anywhere other than being more angry, and more antagonistic towards the opposing side. I think that when people on both sides acknowledge that everyone deserves respect then secenarios such as this won't draw such huge debates. Until then we will continue to go back and forth never moving forward or progressing to an even ground.

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Jamie Todd, MI — Wed, 22 Aug 2007 16:35:42 GMT

Well put, Dennis in Cocoa, FL. I also loved the rundown of acceptable descrimination through the years. This ad responds to what many now believe - that the people who hold anger for entire groups of people in Jesus' name are not in the right...no more than any other religious group that rewards its follower's hatred.

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Keith Lindley, Killen, Alabama — Wed, 22 Aug 2007 16:36:42 GMT

Who's going to fix that floor? And what kind of havoc will they wreak when they both take their pants off? I have some chinos that cause my microwave to turn on when I unbutton them. I think my microwave is gay.

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KD, Charlotte, NC — Wed, 22 Aug 2007 16:47:21 GMT

You go, Levi! It's about time that gays are featured in commercials, same as anyone else. I mean, we have to buy clothes too, and chances are, we're gonna look at and buy the clothing from the peole who target and cater to us, just like everyone else. Thank you, and look for more money coming from my way.

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Not Holding My Breath — Wed, 22 Aug 2007 17:06:06 GMT

Actually, I have a challenge for those of you who say the bible condemns homosexuality. Discounting passages referring to rape, prostitution (including pagan temple prostitutes), abuse of children... Include ONLY passages referring to activity within a stable, loving relationship, quote me where in the Bible it condemns homosexuality. Book, chapter, and verse, please, and please remember that the words in Hebrew for temple prostitutes are often translated simply as "homosexual." Context counts.

I've read it. More than once. Haven't seen it.

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Ralph Zecco, Socorro, NM — Wed, 22 Aug 2007 17:11:53 GMT

Average Jane is wrong. Homosexuals only make up less then 3% of the population. The 10% figure is wrong and was figured out by prison population.

Facts are facts and no amount of shouting or complaining will change that.

Ralph

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Adam H, Philadelphia, PA — Wed, 22 Aug 2007 17:13:53 GMT

Pretty soon some of these bible thumpers won't be able to buy anything. Grow up. Seriously. Gay people wear jeans. They are your neighbors, friends, and family members, out of the closet or not. If you are offended by a commercial showing two gay people together, maybe you should examine your own issues. The rest of us will continue to support ads that reflect the diversity this country is (supposed to be) known for.

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Don R.,Los Angeles, CA — Wed, 22 Aug 2007 17:20:34 GMT

I chose God too...Thank you God for making me moral and allowing me to see what is proper and decent. Thank you God for creating me in your image. Thank you for giving me the moral compass to make decisions for myself and to recognize that others may differ from me without being evil. Thank you for giving me the intelligence to read, decifer and interpret the bible in the manner that corresponds to your most basic laws of unconditional love. Thank you for giving me the compassion to forgive those who hurt our children because their own fears and preconceptions wont allow them to accept and love all of your creations equally. Thank you for giving me the capacity for my heart, mind, and spirit to evolve as I learn more about the diverse world that I live in. Thank you for forgiving my frustration when I don't always understand those who want to impose their different and sometimes offensive views on me. Thank you from the bottom of my heart for giving me the wisdom to appreciate your gift of creating me just the way I am. Thank you for making me a gay man, and allowing me to feel the love for my partner as strongly and as purely as I know you intended.

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outspoken2 — Wed, 22 Aug 2007 17:21:20 GMT

Levi's makes a very good product, so my Question is "Why are you pandering to one segment of society"? Your commercial has 2 sides Straight & Homosexual, WHY? Without showing a sexual preference your product sells, so why are you risking the company by pandering to one social group by being politically correct.

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Kevin, mt. View,ca — Wed, 22 Aug 2007 17:24:58 GMT

I love Levis jeans, but with this ad, I am no longer going to buy the jeans I love. I guess I will try wranglers.

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Ronald Harper, Indianola, WA — Wed, 22 Aug 2007 17:31:08 GMT

Alice wrote "What I'm sick of is the objectification of women in ads, using sex to sell everything."

NOW THIS is an important issue. This issue speaks to male-privelege, which is the result of religiosity, the bane of global societies. Sexuality is harmless, but hatred of women and patriarchy/male-privelege is abominable (child abuse, victimization of women.)

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Johnny Ohio — Wed, 22 Aug 2007 17:33:29 GMT

For the life of me I can't understand why some people allow themselves to get so bent out of shape over a stupid commercial. And for those of you of seem to know what God is thinking. To quote from the bible the book of John chapter 3 verse 16 for those who aren't familiar with it. It states For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life. Now. Unless there's been an amendment to this verse there's no exclusion. It clearly states that whosoever, that means...... everybody that believeth. It doesn't say god so loved the words except for gays, and people who don't like gays, or people who wear fur, and people who don't like other people who wear fur, or people who don't like cheese and people who do like cheese. For crying out loud people there are far more important things to be concerned about. Shouldn't we be more concerned about our boys and girls, sons and daughters both gay and straight who are fighting in a war so we can sit in front of our computers and lose our minds over a STUPID JEANS COMMERCIAL! Our soldeirs are facing bullets, grenades and suicide bombers who don't care if you're gay or straight wearing jeans or not.

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Mike L, New York, NY — Wed, 22 Aug 2007 17:35:33 GMT

My favorite comment is from Laura S, who claims to be a shareholder and assures us all that this will be brought up at the next shareholder meeting.

Levi Strauss is a privately held company. It's not publicly traded. Check their corporate website if you don't believe it.

Way to completely lie to try and prove your idiotic point.

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Ken — Wed, 22 Aug 2007 17:41:52 GMT

This is in reference to Gayle's post...it's kinda hard to "take over" when you're outnumbered 9 to 1...

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Ralph, Socorro, NM — Wed, 22 Aug 2007 17:46:58 GMT

When people force acceptance onto others, it is normally because they cannot justify their actions. This is what the homosexual community is doing. Has anyone ever checked out the studies on genetics? It has been narrowed down to the environment, the way a child is raised, and the events in a childs life that determine it's sexual orientation. No where is it proven that it is genetics and those that have left that lifestyle have shown that it is not genetic.

So get over yourselves and learn TRUTH or continue accepting the lie and learn the hard way that homosexuality shortens a life and does nasty things to your mental condition.

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Dani Green, Seattle, W! — Wed, 22 Aug 2007 17:56:57 GMT

I cannot believe some of the things I'm reading on this page. Personally I believe that it is wonderful that ads are finally openly directed towards gays. They are part of the market! They need to buy jeans too, so what's the problem. I don't see how knowing that a gay man may wear levis means that you and your children can no longer wear the same brand. I find it terribly sad that so many people in this world are still so closed minded.

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Kathleen, Sacramento, CA — Wed, 22 Aug 2007 18:01:56 GMT

Why is it that people who do not agree with the homosexual lifestyle are homophobes? I'd say that the majority of these posts are anti-Christian, so that would make these posters Christophobes.

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Get your facts straight, then we'll talk. — Wed, 22 Aug 2007 18:16:16 GMT

To Average Jane:
"being gay is a trait one is born with,"

I’m afraid you have your facts wrong on this one. There is no evidence that homosexuality is genetic. There have been numerous “studies” purporting to prove such but none has ever withstood scientific scrutiny (i.e. duplicable results, peer review, etc.)

But here is a question for you: If there was proof that homosexuality is genetic, would we as a society begin working to find a cure just like we do for other genetic disorders like diabetes? Would we begin screening for it as we do for other genetic issues such as cystic fibrosis or downs syndrome? If not, why? Something to think about…

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Max Doner — Wed, 22 Aug 2007 18:18:38 GMT

Many comments here indicate that the gay community would like to think that acceptance of homosexuality is a forgone conclusion and that only a few neanderthals don't yet get it. Sorry to burst your bubble, but homosexuality is against Nature, Reason and Religon, and always will be, just as any self destructive behavior is, and no amount of blustering will change that. God always has the last word, and He never has and never will approve of homosexuality. Remember, the day of judgment will come soon, and no amount of blustering will change the outcome of His verdict. Repent now, while there is still hope of forgiveness through Jesus Christ.

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marcus, knoxville tn — Wed, 22 Aug 2007 18:21:01 GMT

i dont want to have ot explain to my 4 year old daughter what gay is. Why make a comercial to market it? folks buy clothes anyway. But levi quality has gone down since the closed the knoxville plant and moved it to mexico. thats when i stopped buying them, i mean to pay $40 for jeans not made here and it seems my Rustler and Dickies jeans i was issued at work last longer and wear better. levi lost when they left the country and are showing how desparate they are now wiith this ad. as far a "homophobia" i dont fear gays i just dont like them. and dont go around them. so as to same i dont try to convert every gay i see to straight. i dont go around saying im proud to be straight or wear herto clothes. yet gays want to not be persecuted but still "flame" and brag about why they should be special casue of who they have sex with? All this talk of taking over? your losing you war already trying to force it on everyone. either way im not buying levis due to cost, quality and american issues. besides gay men usually, the ones ive seen at my club are wearing $100 designer jeans and wouldnt touch levis.

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Gayandmarried, Edmonton AB — Wed, 22 Aug 2007 18:27:53 GMT

Kudos to Levi's for a very progressive ad. As a gay
woman, it is nice to see a company recognize that not all of society falls into the heterosexual end of the spectrum. I do believe it should be shown on
any channel willing to carry it. As ads go it has far less innuedo and suggestion in it than many out there today do.

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Jen Ebert, Eugene OR — Wed, 22 Aug 2007 18:32:36 GMT

I would like to first applaud LEVI'S for once again raising the bar in the retail industry. Why not have gay ad's? Why not have straight ad's? Why not air these on all channels and not isolate the "gay" ad's? Since some of the shareholders noted on this blog don't seem to know LEVI as a company (scary), let me break it down for the simple minds....Did you know that Levi Strauss & CO was the first Fortune 500 company to offer domestic partner benefits? Or that LEVI'S created Lady's Levi's, the first blue jean for women? OR that they opened integrated factories in the South before it was government mandated? My point is, LEVI, clearly prides themselves on being an innovative leader not afraid to make a stand for equality. I would have to say that they are the most diverse corporation currently in business. At Levi, you will find every shape and color of the rainbow. Gay or Straight, Black/White/Asian/Hispanic and the list goes on and on. You can choose not to purchase LEVI'S, that is your right. But make sure you research every company before you purchase anything my friends. Because a gay person may have put the stitching in that shirt you’re wearing. Or maybe those models on TV might be gay or bi-sexual. Was that cereal you ate this morning packaged by someone straight or gay? Hmm... Does it really matter? As long as that person is making sure you the consumer are buying safe quality products not produced in sweat-shops in a foreign country...does it really matter? Your closed minds are no longer welcome!! Society is passing you by and as far as most of the world is concerned…your nothing more than a waste of oxygen!! I for one am glad your voice was not heard in earlier years so that I now have the opportunity to wear pants and not be shunned, so I can vote, so I can sit or eat next to someone else of a different cultural background, so I don’t have to walk a step behind and hang my head behind my husband, so I can be ME!! Thank you LEVI STRAUSS & CO FOR MAKING A STAND!!

For what it is worth...I am white, straight and have a blue collar job.

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Bill, Boise, Idaho — Wed, 22 Aug 2007 18:50:17 GMT

As it was in the days of Noah... so shall in be before the coming of the Son of Man. Thanks for exposing their marketing... it has helped many people who care about our culture know how to spend their hardearned money more wisely.

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Daniel, Daytona Beach, Florida — Wed, 22 Aug 2007 19:06:03 GMT

Why do we not just accept that homosexuality is a mental defect? Tolerance has gone too far and now many people accept homosexuals as “normal.” Many people are born mentally defective, such as murders and rapists. Homosexuality is hard at work trying to destroy the traditional family, thus also tearing the social fabric of America. It should be discriminated against publically, not condoned.

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Skipper Davies, SC — Wed, 22 Aug 2007 19:12:38 GMT

"Don't air it on regular tv, and other cable channels. It should be kept on the gay channel. That's the whole point of having a gay channel. So gay people can watch their type of programming."

"Don't air it on regular tv, and other cable channels. It should be kept on the black channel. That's the whole point of having a black channel. So black people can watch their type of programming."

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Linda — Wed, 22 Aug 2007 19:12:54 GMT

I haven't brought Levis since they stopped supporting the Boy Scouts.

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Scott Blue, Laurinburg, NC — Wed, 22 Aug 2007 19:16:27 GMT

I'm tossing my Levi's and will never buy another pair from this company. Honestly, I'm getting exascerbated by the media, Hollywood, and fashion companies trying to shove homosexuality down our throats. Anyone who doesn't see the conspiracy of attempting to desensitize Americans and "normalize" aberrant behavior is either an idiot or part of the conspirators.

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Sara, Newport Oregon — Wed, 22 Aug 2007 19:36:21 GMT

Hi everybody, I am not dumb or self righteous, I don't get the commercial. I don't like any use of sexuality to sell anything. People who are motivated to buy anything based on "sexy" commercials are the ignorant ones. My family does not watch TV but I know that this commercial would be totally icky to my kids. Please stop bashing those of us who think homosexuality is not ok. Is it still my right to have an opinion or will the thought police get me? Can the U.S. maintain some ideological diversity, and maintain thoughtful discourse with out all the emotional outbursts?

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Michael — Wed, 22 Aug 2007 19:47:06 GMT

Sorry, Levis. Gays need chased back into the closet, and away from young minds. I hope others will turn their back on your company, as well as take drastic action to cleanse these lands.

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For the Children, Houston, TX. — Wed, 22 Aug 2007 19:49:28 GMT

I don't care if they are aired on regular TV but I do think that they should be aired after a certain time (say 10pm or later). It is only about my children. Children often have no context in which to process this type of conflicting information. I certainly don't want a TV commercial like that to be the source of creating an emotion that can't be properly developed with the help of a parent.

Without my constant viligence my children may feel too scared or embarrased to discuss what they see on TV or if it is even approproate. The consensus with children is that if it's on TV then everyone must think it's o.k.

This goes the same for Cialis and the others like it. It should only be aired after 10pm. My 10 yr. old daughter doesn't need to know what an erection is or why it's a problem if you have one for more than 4 hours. It is difficult enough to raise children with some sense of morality without this constant assault.

It is not about tolerance it's about the liberal agenda of making sure they are incharge of social sensitization of the majority to the plight of the minority. If you want to shove that junk down my throat I'm o.k. with it becuase I'm an adult. I get it, I'm tolerant, that's about as far as it goes with me, I'm tolerant. I will not tolerate and I'm not o.k. with you shoving it down my children's throats. So please do us all a favor and air this stuff at an appropriate hour. My kds are in bed by 9:00pm.

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Garry, New Jersey — Wed, 22 Aug 2007 19:50:01 GMT

I agree with many above about being sick of having homosexuality and other abhorrent behaviors shoved down our throats but the likes of Hollyweird, the media and other leftwing types in different industry and institutions. The fact of the matter is that this is how the leftwing communist types work. They tell a certain group that they are being persecuted and that they need government to forcefully make people accept their cause in the name of equality. That is why they need the Court to force society to accept homosexuality as normal. They leftwingers have poisoned these people to believe that it is governments job to make us all equal instead of allowing us all to have the right to representation on issues of sexuality. The democrats are dividing this nation into a myriad of groups all seeking the government to decide how to make them equal. The democrats in this country are a new form of communist party. I will not do business with any company that feeds into this mindset.

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Jen Ebert, Eugene OR — Wed, 22 Aug 2007 19:50:18 GMT

To Linda...

And do you know why they stopped supporting the boy scouts? Because they stopped supporting equality. The donations are better spent on non-profits that treat people like people. Raise your own funds from those who support that way of thinking. I am not going to say you are wrong in your beliefs. I am just going to say that they are not on my moral compass and I don't blame them for not supporting any organization that will outst someone because of their sexual preference.

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Sandy St. louis, Mo. — Wed, 22 Aug 2007 20:03:06 GMT

This commercial is just the ground breaking start of many more geared to the gay community. If this ad does well other companies will follow suit. This will desensitize the public enormously to the pro-gay agenda.This country's children are being brainwashed into thinking that being gay is something you are born with. God help us.

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David, Beaumont Texas — Wed, 22 Aug 2007 20:18:00 GMT

Awesome ads... and for all the nay-sayers out there: Its not promotion of a lifestyle, for Levi's its acknowledgement of the fact that it exists, and they are human beings with the same needs, feelings, and yes dare I say RIGHTS as every other tax paying, God created, contibuting to Society human being. Having the decency to allow people to live their lives without fear is not promotion of their actions, its just this little thing called American Democracy, or even Freedom. Pretending someone or something doesnt exist is not protecting your beliefs, its discrimation, and it is wrong.

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James — Wed, 22 Aug 2007 20:27:29 GMT

The day a homosexual couple can have sex and concieve a child between them is the day that I might acknowledge that people are born that way.

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"Tolerant" Gay Guy, Los Angeles, California — Wed, 22 Aug 2007 20:28:08 GMT

I didn't mind the straight commercial, personally. I'm tolerant of all people, even if they choose to be straight. Between you and me though, I don't like it when they "act straight" in public. A guy and a girl kissing on the street still grosses me out. I don't mind what they do behind closed doors, but seeing that guy and girl so close to each other in that ad was a little nauseating, to tell the truth. Sometimes those women who act all superfeminine in public make me sick, and the guys who are always watching sports and scratching themselves. Gross. I don't mind straight people, just don't impose your heterosexuality on me.

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Don Hayes — Wed, 22 Aug 2007 20:28:38 GMT

Crappy jeans are made in china by slave kids anyway. Who wants them?

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Andy, Chicago IL — Wed, 22 Aug 2007 20:52:41 GMT

I haven't seen the Levi's ad but it sounds clever. So what, bid deal. Would it be so bad if he pulls up his pants and walks off with a black woman? Oh my.

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Straigt from Glendale, AZ — Wed, 22 Aug 2007 21:54:23 GMT

Everyone I have read so far is throwing red-hearings out. If everyone wants true freedom then we must keep the discussion on topic and not try and play on emotions. The fact is some people have morality and the right to boycott the market. For the people who choose to use the FREEDOM granted in this country to push their moral viewpoint are now being call names and made fun of. This is the constitutional right of this group and they do not deserve to be called names anymore than the people who are homosexual deserved to be called names. As for the advertising I personally didn't care to much for either ad. And any true marketing exec would tell them to market the add to the specific group it was designed for and not the homosexual add be marketed to my children.

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greg smith St.Charles,MO — Wed, 22 Aug 2007 22:30:16 GMT

No problem, levis just lost another customer.

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Linda, Illinois — Wed, 22 Aug 2007 22:51:07 GMT

It's about freaking time and this is coming from a heterosexual female! I wish they would show more gay friendly commercials on regular TV and not just gay TV channels.

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John — Wed, 22 Aug 2007 22:55:34 GMT

I'm not a church person, but I won't buy Levi's anymore. I'm sick of this division of our country. Why do jeans have to target blacks, gays, hispanics, muslims or whoever? I good pair of jeans should be albe to sell itself. Anyone who uses race, gender or religious based advertising loses my business.

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Lydia, England — Wed, 22 Aug 2007 23:05:31 GMT

Um... They are marketing jeans, not sex and even if they were it's better then those herbal essences ads they are kind of over the top...
They are just selling jeans, that is all.
If a gay person came to your church, would you leave it?
No!
So why ditch Levi's just because they are including gay people, I like the jeans actually me wants a pair!

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Mike, Dixie — Wed, 22 Aug 2007 23:11:26 GMT

The article stated that "Levi’s has done some limited marketing to the gay community since the late 1990s." That's not true. I began a personal boycott of Levi's in 1991 precisely because of their support for legitimizing homosexual behavior. It's been 16 years and I'm proud to say that my family has increased by three and none have purchased any Levi's products. And since 1991, Levi's has downsized and outsourced.

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ashamed, Illinois — Wed, 22 Aug 2007 23:48:16 GMT

Ok, let me get this right. There are actual people who think if they bought Levis now because they are advertised as being 'gay' jeans, then they themselves might be considered gay - or *shudders* turns gay? Well, hot damn, I'm running out and buying a pair of 'Skinny' jeans tomorrow! But when I put on my apron, I didn't magicly turn into Emeril. :shrugs:

The ones who are against buying these jeans now are the ones who'll be going around naked because I'm pretty sure, 'the gays' aren't only wearing Levis. And yeah, they might be using your same toothpaste and eating the same foods as you. *gasps*

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JK, Grand Forks,ND — Wed, 22 Aug 2007 23:55:55 GMT

To:Average Jane, Bellingham, WA
Homosexuality plain and simple is a choice!!!
It's the indivdual that gives into a desire or lifestyle nothing more or less.
Unless you can provided undisputed scientific proof of someone being born gay/lesbian. I will stand steadfast in my belief in regards to this matter.
Although I personally wouldn't stop buying or wearing a pair of levi jeans because of their add. I also understand that the company is trying to make money. I do think certain agenda's are force feed into our everyday lives. and homosexuality happens to be one of them just as you probably would think Christianity is. Who's wrong or right??

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mef — Thu, 23 Aug 2007 00:01:10 GMT

I kinda thought the commercial was just stupid anyway.

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Les, Dallas, TX — Thu, 23 Aug 2007 01:19:38 GMT

It is about time. Only took them over 150 years.
To everyone out there who thinks Levis will be harmed by this, wake up. Just where do you think the company started? It sure wasn't somewhere in Texas. Check out the corp. fact sheet or just believe me when I tell you it was San Francisco.

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Tabitha, Portland, Oregon — Thu, 23 Aug 2007 02:02:03 GMT

I don't hate straights or anything like that, I have family and friends that are straight, but they don't have to keep shoving their lifestyle down my throat.

Mmmm Levis....

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tsuki, los angeles, CA — Thu, 23 Aug 2007 02:02:18 GMT

I now have a bit more respect for Levi's as a company.

Both versions of the ads were tastefully done. These weren't the most interesting or groundbreaking ads, but Levi's successfully communicated the young, fun spirit of their brand.

I'm amused by the users declaring that they'll boycott Levi's forever and ever (though I doubt they bought anything recently.) Let's be completely stereotypical for the moment: much of the fashion and clothing industry is comprised of members of the LGBT community. At some stage in the design, manufacturing or marketing process of any clothing brand, gays and lesbians most likely played a part.

Oh No! Whatever will you do now, Dear Offended User? Not only does the advertising disgust you, but the clothes on your body right now may have been conceptualized by 'one of them.' Are you going to boycott all clothing brands and walk around in the nude? (Please, allow me a minute to cover my eyes.) Are you going to boycott Lucky Charms because they put a bunch of 'fairies' on the boxes and they're subliminally trying to make you gay?

Today, a pair of jeans; tomorrow, the world!

Feel free to parade around naked and start starving yourselves. I'll be here laughing.

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Muhammed, Dearborne, Michigan — Thu, 23 Aug 2007 02:02:52 GMT

As a Gay Muslim, I'm proud that Levi's is catering to the Gay Community. I hope that Al Jazeera will broadcast some of these ads Inshalla.

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Whit Forhim, Akron, OH — Thu, 23 Aug 2007 02:23:33 GMT

Disgusting open promotion of Sodomites. NBC, CBS, ABC, and Hollywood have an agenda, and it is the destruction of our culture. It would be better to have a millstone around ones neck than to be responsible for exposing the innocent to this indecency.

We need to turn, walk away from these wicked people, and not look back. If you care about your children, take the out of the government school system where they are given the same agendas. Home school them if possible or find a good private school.

This issue is much more than just about one clothing ad , but about the public rejection of God in America. None of us is without sin, and we all have our personal struggles, but open promotion of sin and defiance of God's law is an abomination

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Daniel Wainscoat — Thu, 23 Aug 2007 02:54:37 GMT

Real men wear Wrangler jeans and boots, or at least real men in Texas. Levi's will never see a penney of my money just because of the gay ad!

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J.C. Tacoma, WA. — Thu, 23 Aug 2007 03:23:28 GMT

Amen Levi's.

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Kamikaze Skwirrel, Detroit MI — Thu, 23 Aug 2007 04:21:26 GMT

I am just in awe of the ignorant comments posted here. The commercial has nothing to do with being (or turning someone) gay - or straight for that matter. It's advertising. The same commercial in other countries uses different ethnicities. If the US showed the commercial from Uganda here, would you be saying that only blacks wear levi's? I wouldn't think so. So get off it already.

By the way - the guys ARE hot... to whomever posted it. and the girl in the "straight" version is pretty darn attractive too. IT'S ALL ABOUT ADVERTISING!!!

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Gay in the Heartland, Oklahoma — Thu, 23 Aug 2007 05:21:05 GMT

Well, I haven't been able to read all the comments, but if the airing of the 'gay' version of this ad will further the fight for my right to:

1. NOT be fired from my job simply because I'm gay,
2. NOT be denied housing simply because I'm gay.
3. NOT be denied service at a business because I'm gay,
4. NOT be denied my life because I'm gay,

Then I'm all for it. The rights listed above are what I understand the 'Gay Rights' movement is, or was, all about. I had never heard of this 'Logo' channel until I read this article, but I'm not surprised it exists. I simply want to live my life with the man I love for as long as God or Fate lets me. If my time with my man is the same as my parents (who have been married for nearly 50 years), then I'll die a happy man in forty years.

My belief system can be summed up as "When humanity can embrace its diversity, tolerate its differences, and share this world in peace, then we shall truly be living in paradise."

Oh, and kudos to those parents that are actually taking an interest in what their children watch, think , and do. Whether I agree with you doesn't matter. More people need to do what your doing, but hopefully everyone is teaching their children tolerance.

PS: By tolerance, I mean putting up with something, or someone, whether you agree with it/him/her or not.

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Ms. Montero — Thu, 23 Aug 2007 05:38:01 GMT

These fools need to get a life!!!

Kudos, Levi's.. I'm going out for a new pair of 501's asap.

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Benedict, Singapore, Singapore — Thu, 23 Aug 2007 06:27:22 GMT

The ad is briiliant - both the straight and not so straight one.

I wish these ads will be shown in Singapore. I am sure the right-wingers will be switching jeans.....

now where can i find that nice pay-phone booth?

benedict
singapore

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student, Baltimore, MD — Thu, 23 Aug 2007 07:59:42 GMT

I just flipped through my copies of OUT and The Advocate, two national LGBT magazines. The first ad in the Advocate is an inside-cover spread of a nice BMW convertible. (Not as nice as my Porsche 911 Carrera, however.) Further ads: Aquafina (made by the Pepsi-Cola company), MetLife insurance, Tylenol PM, Volvo, Travelocity, Bud Light, Prudential, Bank of America, AT&T, Aetna, VISA, Helio, Cadillac, Macy's, Omega watches, Prada, Louis Vuitton, Banana Republic, Rado watches, Ketel One, Gucci, Damiani, Svedka, Hugo Boss, INC, K-Y Jelly, SKYY Vodka, Turner Classic Movies (a Time Warner Company), Beefeater, Southwest Airlines, Miller Light, American Airlines, American Spirit, Paris Casino Las Vegas, Midori, Hilton Hotels, Washington Mutual, Diet Pepsi, Luxor Hotel Las Vegas, Bridgestone Tires, Wells Fargo, Aussie Bum, Abreva (GlaxoSmithKline), Zappos.com, Sustiva (Bristol-Myers Squibb), Kaiser Permanente, RSVP Vacations, the cities of Fort Lauderdale and Key West, Alyson Books, Showtime, Movado, and Lipton Tea. That covers only 2 issues; there are many more major companies advertising to us (not to mention recruiting us to work for them and providing partner health benefits).

About 3/4 of the ads are specifically created for gay people and have content geared toward us, our families, and our community. Those of you who say you are going to boycott Levis have a whole lot more work to do to find out who else you need to boycott. Good luck finding something to wear, drink, watch on TV, or drive. Forget that cold Bud Light, your MetLife insurance, and your next trip to Vegas or Florida. Don't visit the Sistine Chapel, view The Last Supper, watch a Tennessee Williams play, or listen to an Elton John song. Be careful watching professional sports; several players have come out as gay since leaving their careers, like Esera Tuaolo of the NFL, Billy Bean of major league baseball, and, recently, John Amaechi of the NBA.

The upshot here is this: If you try to boycott everything and everyone who is gay or appreciative of gay people and culture, you'll have to live with your head under a rock. And, God forbid, you may someday have to boycott your own son or daughter.

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Miss Sheena, Nebraska — Thu, 23 Aug 2007 11:59:16 GMT

"Homosexuality is a choice. Not a "natural state of being". People are not just "born that way". "

Sorry, but lessons on what is and isn't "natural" tend to lose their effect when conveyed through the internet. You weren't born pushing a little arrow around a backlit screen either, but you seem to have no problem defying your natural born state to do it.

As long as we're on the topic, I really must mention that bats, not humans, are the species with the most "homosexual" members. Surely you're not implying that we humans are more in tune with what's natural than them, are you?

Honestly, I'm not sure what all the big fuss is about. Every day we are barraged with commercials packed with violence. If America thinks two men's arms brushing is more damaging to their children than the glorification of murder, we really must rethink our priorities.

Last, and most shallow of all, the guys were both smokin'. I don't know about the rest of you, but I'm all for more hot guys on television. It sort of makes up for those awful Axe Body Spray commercials that seem to air constantly.

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TM, Tampa, FL — Thu, 23 Aug 2007 17:55:49 GMT

"As a religious person, when God condemns homosexuality in scripture, it is final!! God does not change with time! Man is perverting his teachings to suit himself!! "

--------------------------------------------------
Obviously someone has not done their history of the Bible. This book has been mistranslated and changed throughout the decades to "pervert his teachings to suit himself"!
Unless you were there in the day reading the Ancient Hebrew version or have personally read the Dead Sea Scrolls, you don't have the choice but to read a manipulated version!

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Kristy, Las vegas, Nevada — Thu, 23 Aug 2007 18:07:13 GMT

I can't believe the ignorance of so some people who feel that a commercial makes the product. I myself feel that everyone has a choice, isn't that why you live in America. Stop trying to make this a communist country. I am not gay but I don't think my opinions should be that of every other American. Remember the first ammendment the next time you see something you may not agree on.

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RJLigier, Dallas, TX — Thu, 23 Aug 2007 18:16:23 GMT

To Average Jane and Shay Nicole:

Please read the science and ignore the social activist comments. Levi's is pursuing a market to increase revenues; in no way are they attempting to "normalize" neurotic behavior without the benefit of empirical data, unless they choose to ignore federal employment law by engaging in indoctrination of heterosexuals into tolerating neurotic behavior in the public and private sectors.

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Focus, Wash DC — Thu, 23 Aug 2007 20:41:10 GMT

You're not born gay. What kind of bs is that? People decide to be gay, period point blank.

Keep it on the gay channel. No need for my kids to think that is ok for two men to "hook up" in seconds or in general.

This damn country is falling to pieces.

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Bible Believer, Washington — Thu, 23 Aug 2007 23:51:59 GMT

Seek Jesus. The bible says not to fornicate with the same sex. You are not born that way, it is your choice to be gay. Also, to the mixed up guy who made comments about female product being advertized on television. If we have to put up with ads about viagra, then you can put up with our ads too. We all have choices we can make. But remember, if you don't make the right choices, the ones that follow what the Lord has laid out for all of us to follow, then in the end you have to pay for those choices. Read the Bible and learn.

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songwriter; Plano, TX — Fri, 24 Aug 2007 02:34:31 GMT

What most of you people are saying is simply your OPINION! God hates ALL sin and the SIN of sodomy is included. Don't use the Bible unless you take ALL of it. God loves ALL people....but not OUR sins. He will judge the hearts that have not accepted His Son and cast them into Hell. Whether I accept your "lifestyle" or not matters not; HE alone will judge it as SIN.

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Dee Jones, California — Fri, 24 Aug 2007 03:24:36 GMT

I will not sacrafice my moral convictions to be "politically correct" We can not please all the people all the time but this country was established on moral rules and the majority rules. Levi's just lost another customer.

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Chris, Boston, MA — Fri, 24 Aug 2007 03:35:51 GMT

Jesus decided to enter the mall, he was thirsty. After healing a cancer patient, he saw a couple of gay men in a Levi's store.
He entered the store and ask them for a sip of their water bottle. "But, man, we're HIV positive, you don't want to do that".
Jesus replied, "If you knew who is asking you for water, you'd ask him for the his living water.".
"Oh, my gosh! this is Jesus !!!"
"Guys - yes, it's Jesus. Can I get this water ?", said Jesus.
"oh, my ! can you bless us ?"
"I bless you." said Jesus.
"Can you heal us ?"
"You want a miracle, but do you want to be right with God ?", asked Jesus.
"Well, yeah."
"Will you stop cheating on your taxes ? Will you forgive the gay-haters ? Will you start supporting your respective former wives ? Will you stop selling those bogus insurances ?"
"ah! that'd be really hard - but you didn't mention homosexual sex ?".
"When I heal you, things might change a lot in you..."

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Georges, Massachusetts — Fri, 24 Aug 2007 03:41:33 GMT

You mean, you still watch TV ? this is so passe.
I have no TV, I'm so happy.

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Michael, Baltimore, Maryland — Fri, 24 Aug 2007 09:15:29 GMT

I won't name call. I won't get angry. I will ignore the negative posts as if they don't even exist. I will only say one thing:

To the many heterosexual men and women, and the religious ones as well, who have posted heartwarming and tolerant messages here: I thank you. As a 20 year old gay man who grew up in a very close-minded community, it is reading comments like those that give me hope for my future in this country and in this world. Of all the anger and pain I felt reading the homophobic and ignorant comments here, reading just one of your kind comments made it all fade away.

If only everyone was like you.

As for the commercial...like a few other gay men who posted here, I don't even see how it is gay. Nothing in that commercial suggested to me that they were gay. Heck, the commercial didn't make any sense to me whatsoever. I am however grateful to Levi for keeping in mind EVERY consumer for once, and not just the majority.

I don't wear Levis and I won't start because of one gay-friendly ad, but it does make me optimistic for the future!

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Michael, Baltimore, Maryland — Fri, 24 Aug 2007 09:23:06 GMT

Oh, and I feel that I should add: You can state your religious views that homosexuality is a sin. That's fine. However, please do not go around (like so many conservatives do) saying that what I personally am is a CHOICE. You do not live this "lifestyle", so do not pretend to know what choices I have and have not made.

When my sister was 6 years old, she had a childhood crush on Zack from Saved by the Bell.

When I was 6 years old, so did I.

I am gay like I am man. I am gay like I am white, or brunette. I was never GIVEN a choice. Believe me - if I had been asked which life I wanted to lead, I would not have chosen the one that has lead me down the painful path I've taken so far.

So, please...preach your religious views, but not outright lies. The false belief that homosexuality is a choice leads to much of the discrimination.

And, if there is a God, He made me who I am in every way..and He loves me. He will tell me He loves me when He judges me. I won't allow His misguided followers to brainwash me into living a lie because of a thousand year old piece of paper.

God Himself only wrote ONE this with own Hands, and that was the 10 Commandments. And I will live my life according to those Commandments, and I will have a seat in his kingdom. Because regardless of who I love, I know I am a good and deserving person. Probably more deserving, honest and good than half of the people who shake their Bibles in my face and call me an abomination!

...Sorry. Just had to get that out.

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Drue, Omaha Ne — Fri, 24 Aug 2007 20:42:12 GMT

Who watches commercials these days anyway???? Tivo?? DVR???? I don't agree with promoting homosexuality and I will always vote accordingly as is my right, though I'm not a gay basher but all I'll ever see is a blurr of frames. So, I see no huge reason to make a big stink.

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Illinois — Fri, 24 Aug 2007 21:25:59 GMT

I wonder if so many people would get up in arms if the ad showed two females doing exactly what the two men did?!

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Timothy — Fri, 24 Aug 2007 22:17:08 GMT

I agree with those who won't buy jeans because of marketing to homosexuals. I'm white and I won't buy products that have commercials with black people in them. I'm male and I won't buy products that have commercials with women in them. I'm a city guy and I won't buy products with commercials set in the country. I'm over 40 and I won't buy products with commercials starring young people. So I'll just sit here naken in my bare appartment drinking tap water and eating rats I catch with my own two hands.

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Dave in Florida — Fri, 24 Aug 2007 22:43:14 GMT

Go Levis! It time more companies pull their head out of the sand. America deal with it!

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gail c. stahl — Mon, 27 Aug 2007 14:31:23 GMT

No more Levi's will be bought, nor will any be
brought into my home. Keep these people in the
closet, they go against everything in nature.
They also are doing everything that God designed
man and woman to do and to be. Not on TV, please!
Thank you! G.C. Stahl

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Rick, MI — Mon, 27 Aug 2007 17:03:25 GMT

Go TiVo!!

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Alberto, Toronto Ontario — Tue, 28 Aug 2007 19:31:21 GMT

I have to agree with a lot of others here about Levis gaining a new customer. Well, "re-gaining" is more exact. Levis used to be my absolute favourite brand of jeans, but over the last 10 years or so I've migrated to other brands. Seeing them now do a commercial specifically for the gay market makes me wanna buy Levis again. Or at least one pair. Variety is the spice of life, after all.

btw, seeing the comments here proudly mentioning gay sons and nephews warmed my heart.

Way to go Levis!

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Mike, Massachusetts — Tue, 28 Aug 2007 20:39:34 GMT

I'm glad the ad is creating a discussion. It's progress. I am gay, and very very proud of it. I have a great partner, a great job, and a supportive family. I think if an ad can generate this much interest in a topic, good or bad, it's done its job.
Intolerance is built from ignorance, so Levi has done a service by running this ad as one small means of educating the public. I am afraid that the average American is just that, average. Average job, average marriage, average relationships, average wealth, and average sate of mind. It's impossible to expect an average person to think with an open mind. I ask people to educate themselves in many areas. This country’s average American is stupid. People can't write or speak in a logically, how do we expect them understand and embrace everyone. Try that first. By the way, the thought of two straight people makes me sick, but I accept who you are because I am aware you exist, I am intelligent, and can co-exist with you.

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Lady Aibell — Tue, 28 Aug 2007 23:35:41 GMT

People are people gay or not. Who cares. I don't want to see two guys sweating all over each other in the middle of the street just like I don't want to see a guy and a girl doing the same. What they do in private is their business. Leave the alone.

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Amber Rowin, Seattle WA — Tue, 28 Aug 2007 23:39:03 GMT

In all this arguing, I see one point that both sides fail to mention: the Bible was a book written by men, and GOD (in every form) was an idea coined by men. We, in our infinite wisdom, were the ones who decided that homosexual behavior is a 'sin'. Levi is doing nothing more than marketing in the modern day world, and refusing to be held in sway under the concepts and beliefs of an outdated theory and idea that was established so those in power could explain the world in a way that suited them. Everyone, get off your high horses, drop the bible thumping, stop the gay take over, and learn that people are just PEOPLE. as soon as we move out from under the cloud of blind faith, we will have a better understanding that we truly should not judge our fellow man-not because of the words in an antiquitated and over-praised history book, but becasue we should learn to accept others so we can truly learn to accept ourselves. Congrats, Levi's, for making your name echo so loudly in the mouths of so many.

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Lady Aibell — Tue, 28 Aug 2007 23:40:35 GMT

Are they really made in China? Do they had lead on them, too?

I don't care about the commericial. I do care that a supposedly all-American jean is made somewhere else.

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Cee Fee, Raleigh, NC — Wed, 29 Aug 2007 00:57:34 GMT

If this isn't just high budget hype. How much did it cost to make this commercial...Levi's needs to just go back, way back - all i see is a hell of a lot of money spent for nothing.

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Dennis in El Paso — Wed, 29 Aug 2007 04:16:48 GMT

I’m sorry but I have worn Levi’s ever since I was a teen and I still wear them now. I’m not going to give them up for a lousy commercial. My only regret is that they closed the main SF plant and they haven’t really fit the same since.

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Frances, Cincinnati, OH — Wed, 29 Aug 2007 13:20:23 GMT

As so often is the case, I am expected to accept another person's lifestyle (homosexual) while that person is allowed to deride mine (traditionalist and Catholic). I am not ignorant for believing what I believe. However you are free to call me so because you are gay or a gay supporter. I will not purchase Levi's just as I would not purchase Trojan condoms or support Planned Parenthood. These are my choices and they do not make me ignorant, small-minded or a bigot. They make me a person of personal conviction and faith in my God. Practice the tolerance you preach, my gay friends.

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Brian, Richmond, Va — Wed, 29 Aug 2007 13:59:15 GMT

I will never understand how anybody can think that homosexuality is a choice, rather than a hard-wired orientation. I'm straight and always knew I was straight as soon as I was old enough to notice girls. If you think sexual orientation is a choice, then you must think that you, too, could choose to be gay, if only you met the right person. If you were truly secure about your own sexuality, you would have no doubt that homosexuality is a characteristic that a person is born with, just like skin or hair color. I applaud Levis and other companies that have the courage to market their products in a non-discriminatory manner without fear of protests from the radical right.

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Lesley, Edmonds, Wash. — Fri, 31 Aug 2007 23:24:10 GMT

Wow, some people seem to be a bit clueless about how advertising works. To everyone wondering "why gay people should have their own commercials": haven't you ever noticed that commercials are *always* targeted to specific demographics? There are commercials targeting children, middle-aged women, older men, black urbanites, rural farmers, working-class Latinos, etc., etc. Companies regularly market to groups based on race, gender, age, income bracket, religion, language spoken, nationality, etc. etc. And believe it or not, there have been ads marketed to gay people before!!!

Even worse are those wondering when "pedophiles" will be next. I shouldn't even reply to this but *come on*. Sexual assault and child molestation are not associated with sexual orientation. These are sex acts without consent, that's what makes them *crimes*!!! Plenty of straight people molest and rape.

Last, lots of people have responded to the "being gay is a choice" argument by saying, "when did you choose to be straight." Great retort, but I would point out that plenty of people choose to be straight: Senator Craig, anyone??????

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W. Richey, St. Petersburg, FL — Tue, 04 Sep 2007 12:38:27 GMT

Kewl! Let's see more like this!

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KAStevens - Dallas, TX — Tue, 04 Sep 2007 17:06:49 GMT

Just because people are not all about supporting ads that promote a lifestyle that is not furthering the morailty of our culture does not make them "eveil hatemongers". YES, it is against many religions because it does not promote life as there is no possibility of procreation - i.e. - it is against nature - no amount of "Brokeback Mountain movies is going to make it "normal".

When we as a country strive out of political correctness to make "normal" something which is clearly not, we look like fools, we denigrate our future and our society.

I am in no way condemning gays, lesbians, or whatever, but don't promote that lifestyle as normal. Just as I don't want Spanish labeling on American products, or sexual enhancement commercials on during primetime (or at all - who really cares, ask your doctor)

If that stance, and the fact that I am vehemently opposed to the growing lack of morality and ethics the Secular Progressive liberals are trying to push make me a condemned conservative in the eyes of those who have no moral foundation, all fine by me.

Levis - keep your pants - I don't need them.

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Rick, Los Angeles, CA — Tue, 04 Sep 2007 18:36:58 GMT

Good job Levis!!! For those who have a problem with these kinds of ads, simply use the volume control or the on/off button or even change channels. Better yet boycott anything or any business that adverises to the gay community. Then you can walk to work because you won't buy a car, you can vacation at home because almost all vacation companies and travel agents love the gay dollars that flow in. Oh and watch out what you eat and stay away from Methodist churches which typically have a place of worship in gay communities. Best choice of all... go get a private island and live on it... you know... something very,very narrow.... like your thought processes. Not calling anyone names, just expressing my own personal moral mind set. And if the straight crowd is so set on "family morals", take a look around at the world. Most of you say one thing and do another (Idaho).

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Sabrina, Riverside, RI — Wed, 05 Sep 2007 00:17:33 GMT

I loved this ad--the gay version and the hetero version. It was neat and subtle, and I think they should show it on every channel. Some of the commenters here asked "What next? Showing it during children's programming?" I would be so glad to see this commercial on during my son's cartoons. Have you seen the sick, adults-only material that makes up today's commercials during children's programming, even on stations like Nick? This commercial should be applauded for both its enlightened attitude toward gay men AND for the beautiful sublety that gets the point across without ramming filth down our throats. Although I did laugh when I noticed that the actor who is pulling up his pants is the same actor in both versions of the commercial. Congratulations, Levi!

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Chuck Mackey-Southside, AL — Thu, 06 Sep 2007 17:43:24 GMT

I totally agree with Mr. Purvis on
August 21
The Lord will get everyone's attention if you don't play by the rule BOOK.

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Kansas City — Thu, 06 Sep 2007 20:30:52 GMT

Everyone who has posted a homophobic comment on this ad should take a moment to stop and consider this quote, "Once you were one, but you are now two in the world. The recognition of the spiritual identity, the nis what marriage is. Love is love, no matter what form it takes."

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Shellie, Raleigh, N.C. — Tue, 11 Sep 2007 20:33:42 GMT

I am definitely more inclined to buy Levi's now, considering that while gay people make up 10% of the population, they make up 85% of my friends. If I can just find a pair of Levi's that fit right...

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Neutral — Wed, 12 Sep 2007 14:35:46 GMT

Wow, all this arguement over an ad. seems like everyone should be worried about more important things. and it's okay if you don't want to by the product any more- your money is just a drop in the bucket for the company- so go ahead, get all indignant over something so trivial- shouldn't you be preparing for the rapture?- everyone do me a favor. turn off you TVs and read some books.

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Mae T, Juneau, AK — Wed, 12 Sep 2007 15:08:59 GMT

I found both ads offensive. Not only is he unfazed by the destruction of his home, but then he zips his pants on the street. It's just a stupid ad in either version.

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Frank, Boston MA — Wed, 12 Sep 2007 16:11:24 GMT

"I get to hate 'cause my holy [book, pastor, priest, imam, rabbi] says it's OK, and my duty ... oh, and I'm not buying their [jeans, vodka, cars, shirts, cologne] because they're selling it to THEM."

Brother .. when you use religion as an excuse to foist hate on a segment of the population, you might want to look at what is being preached.

And to that ignoramus who said that being gay is a choice ...? I might listen to your thoughts on that matter if you tell me exactly when YOU chose to be straight. (You obviously have chosen to be narrow-minded and wilfully ignorant: the question of gay's choosing their orientation has been a dead-horse in the scientific community for decades ... time to read a book other than a pamphlet from the Westboro Baptist Church.]

The ad is pretty good (both versions), and I think it should play on all the stations. Believe it or not, gay people watch CSI, Prison Break, 24, and Hero's also.

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Treena, Utah — Tue, 18 Sep 2007 22:42:36 GMT

I have had many gay friends, that unless they specifically told you they were gay, you would never know the difference. The way I look at it, if you don't want to see the commercial, change the channel. Not all households have LOGO, so in order to reach the key demographic they are trying to reach, Levi should be able to show the 30 second spot on any channel they want. Everyone has the choice to watch or not watch. Just because it is on doesn't mean you have to watch it.

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Cid, San Jose, CA — Wed, 19 Sep 2007 00:29:49 GMT

Everyone should remember that when those jeans are taken back off, the main character's "lover" will smash back down into the asphault!

You should all buy Levis for your teenage sons and daughters and ensure there will never be anyone of their persuasion around while they are naked... Levis is doing its part to not only support safe sex, but the safest of sex... forced abstinance!

Everyone get a grip and get a life...

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Mark — Wed, 19 Sep 2007 01:24:37 GMT

The amazing thing is tha Levi's was almost out of business back in the 70's untill gay men decided that 501's were the jeans of choice. They should have been kissing gay butt for years for the community saving them.

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Zack, AC, NJ — Wed, 19 Sep 2007 01:42:41 GMT

I stop buying Levis when they closed the American factory's. There made overseas and we should feel more betrayed about that then an ad targeted towards fellow American citizens who happen to be gay.

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alex — Wed, 19 Sep 2007 03:25:47 GMT

hey, i've worn levis and no one checks me out! dang! i want my money back. haha. well at least they're not macking on each other.

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Daniel, Nanticoke PA — Wed, 19 Sep 2007 03:30:06 GMT

I am a heterosexual male and I applaud these ads. As for you people who feel your kids should be sheltered from this kind of ad, get a life. Unfortunately for you and your children there are homosexuals in this world. I know its hard for you to accept anything but your narrow minded beliefs because of the bigoted beliefs you were raised with and are now raising your children with. You are more upset over a Levi's commercial portraying a gay couple than the fact that 30,000 children died from starvation today. There are much more pressing matters in this world than your homophobia.

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relaxed fit, martin tn — Wed, 19 Sep 2007 03:56:50 GMT

why is it necessary to direct this commericial about jeans toward any particular group, just advertise the jeans for humans to wear for goodness sakes!!!

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Conservative, Chicago Illinois — Wed, 19 Sep 2007 04:33:39 GMT

Um people talk about tolerance but u can only tolerate so much. Common, where is the scientific proof that ur naturally gay and its just so unnatural. somethings just arent acceptable. Gays are one of those things

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Comfortable with my sexuality, Reno NV — Wed, 19 Sep 2007 05:15:56 GMT

It is common knowledge that homophobic people are really closet homosexuals. Think about it. If you were really heterosexual, this notion of "catching" homosexuality would be absurd.

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Leigh — Wed, 19 Sep 2007 07:21:28 GMT

I love all the people who forget that the God that told them homosexuality is immoral are conveniently forgetting that same God told them it isn't their place to judge. Don't worry about what other people do, He's judging you on your own sins, not theirs. They have the same right to live as freely as you do, and they have the same right to religion as you do. Don't inflict your hangups on someone else. I love Levi's and I think I'll start buying them exclusively.

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Aggravated with Discrimination — Wed, 19 Sep 2007 12:13:53 GMT

I am a married, heterosexual female and I, for one, applaud Levis' effort to try to even out the playing field. There is too much inequity in this country, it's about time someone takes a stand to make everyone realize that we are all HUMAN BEINGS. And we all like jeans. Bravo Levi's.

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Jerry, Houston — Wed, 19 Sep 2007 17:34:19 GMT

After watching this guy, I'm guessing he's bisexual.

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Katrina, Burlington, VT — Wed, 19 Sep 2007 18:45:40 GMT

Ok, hetero and homosexuality arguments aside since I see no problem with commercials with gays in them...the commercial is dumb. I don't understand how pulling up a pair of pants pulls up the entire city, nor how two strangers suddenly become attracted to each other after one is pulled out of the ground. Weird is all I have to say.

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Maurice, Attleboro Mass. — Wed, 19 Sep 2007 19:23:45 GMT

Once the narrow minded people stop buying Levis, because of this ad. The "cool factor" of Levis will be ever more present.

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Scott, Hartford, CT — Wed, 19 Sep 2007 20:25:52 GMT

@ Deb in Kansas: What again is the link between terrorism and "radical islam" and the war in Iraq?..

As far as the Levi's go, if your children are going to read that far into implied homosexual advances and "catch the gay", you have larger problems which may or may not include your children hanging out with Sen. Craig too much.

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Robin Mullins Amarillo, Texas — Thu, 20 Sep 2007 00:06:10 GMT

We are to do good to all men but especially to those of the household of faith. Is there a jeans company that supports conservative beliefs? If so, by all means, conservatives show your support for that company.

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Monica G — Thu, 20 Sep 2007 00:52:17 GMT

I personallythin the ad is lame, either version. As for the name calling...get a grip. Whether it's a choice or by DNA. it is bedroom behavoir. I do not go out screaming to the world that I am hetero. It is my personal bedroom behavoir. As for biblethumping. wtf? I am Christian. I come from a Homosexual home (2 mothers) way back when this was not tolerated and there were no parades. As for being a minority , again this is a bedroom behavior why do we as a people need to know who you sleep with? Of course some one is going to call me homobic and narrow minded. But I get what everyone is saying. African Americans and Women show their status everyday, You chose for people to know your sexual preference. Thin about it. Let everyone live their own lives and don't shove your bedroom antics down my throat. and I won't shove mine down yours.

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A homo with a degree in theology; Cincinnati OH — Thu, 20 Sep 2007 03:47:09 GMT

I came across this site as I was trying to become enlightened until I could fall asleep. Big mistake on my part. Now I am just angry with all the stupid people who obviously have nothing better to do but ridicule gays and the christain extremists. The next time I am swimming in the Kool Aid ocean I will think of naked gay men in NYC and the bigotted opinions of the church folks who will be wearing Faded Glory jeans from Wal-Mart. Make your own decisions people and don't worry about the sorry types that spend too much time watching tv anyway. God Bless Everyone where ever SHE is!

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Jean, Winter Park, FL — Tue, 25 Sep 2007 20:17:00 GMT

OMIGOD! GAY PEOPLE! THE SKY IS FALLING! THE SKY IS FALLING!

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Carrie Byers, Bristol CT — Tue, 25 Sep 2007 20:25:11 GMT

Deb in Kansas....

Although I completely see where you are coming from, I think you are missing the point. Most of the religions that dislike being gay are also the ones that say love thy neighbor. I am Christain and an American, which means that all mankind deserves the rights,freedoms and respect that I wish for myself and my loved ones. That means I am not to judge them or fear them. That means that there can be commercials that I might not like and that I don't have to watch...but I am certainly not going to whine about it.

I despise the fact that some people think all entertainment should be geared towards them and what they want to see. Not everybody is like you, in fact, most aren't.

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Chris — Tue, 25 Sep 2007 21:24:41 GMT

So if I buy Levis I'm GAY? And if I drink Earl Grey Tea does that make me British? Well mama always said stupid is as stupid does! BTW I'm half British

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Hailey Rodriguez — Wed, 26 Sep 2007 03:03:22 GMT

Gays are not 10% of the population. That is grossly exaggerated. In their book, Kinsey, Sex and Fraud, (Lochinvar-Huntington House pub., 1990) Reisman and Eichel point out that Kinsey's database was clearly skewed by his choice to include a high percentage of prison inmates and known sex offenders. (Convicted criminals comprised a full 25% of Kinsey's male sample, though they made up less than 1% of the total U.S. population.) Both practice homosexual behavior much more frequently than individuals in the general population. "Recent national surveys of about 10,000 subjects conducted by the National Center for Health Statistics and the U.S. Centers for Disease Control report less than 3% of men as saying they have had sex with another man "at some time since 1977, even one time."

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Elaygee, Orlando, FL — Wed, 26 Sep 2007 16:29:55 GMT

It never amazes me as to how many narrow minded self-righteous morons there are in this country. These are the same fools that put Bush into office because he was going to ammend the constitution to discriminate, even though the constitution is supposed to give rights, not take them away. Since there is no god, I shall judge these people for their actions now.

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Hal, NY — Wed, 26 Sep 2007 19:52:50 GMT

I will no longer be buying Levi Jeans. Thank you all for helping take a stand on sexuality. I have many gay friends. They don't bother me and I don't bother them. However, I do not want to have their sexuality stuffed down my throat. I do not want my son to feel it is "normal", and I do not want to be forced to watch images of homosexuality everytime I turn on the television. Goodbye Levi!

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Diana, Belleville, IL — Wed, 26 Sep 2007 20:29:34 GMT

Saw both commericals was for a moment confused when watching Logo-Elton John bio. and the guy stepped out. Gay, straight, whatever it doesn't mean a thing to me - just agree with Allison from Lebanon, Illinois - the big question is when does he put his shoes on?

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Mel, Springfield, MA — Thu, 27 Sep 2007 15:14:57 GMT

I can't believe how closed minded some of you are!! Its absurd that you would not want your children "exposed to gay" its not like it's going to change them or something!! Its like saying "I don't want my kids exposed to black people, or straight people" what is that? what kind of society to we live in.

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Debbie, Alexandria, VA — Tue, 09 Oct 2007 19:46:19 GMT

I definitely agree with the chick from Illinois... "when DID he put on his shoes?" ....
I grew up in Levis for 40 years and I'll be wearing them when I'm done. Thanks.

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Aaron Young, Christopher IL — Fri, 12 Oct 2007 14:34:35 GMT

Who is the girl in the 'straight' one? She's
like the hottest chick on the planet.

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jose orlando Fla — Tue, 16 Oct 2007 16:34:11 GMT

shame that levi jeans are no longer made in USA

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Tachina, New Orleans, LA — Tue, 30 Oct 2007 23:55:41 GMT

No wonder this company has been in business for more than a century. In the age of $300 designer denim, Levi's had started to look a little stodgy. Who made them look stodgy? The very group of people likely to be alienated by this campaign. Chasing them off makes Levi's seem cool and rebellious again, and the famously fashion-conscious gay male community is exactly what they need to recharge the brand.

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Bubba Atlanta GA — Wed, 31 Oct 2007 09:22:29 GMT

I am sick of all this gay crap being shoved down our throat. I am hetrosexual married and have men friends. Today 2 stright men cant have lunch togather or gun shop with out drawing stairs from other stright couples.Its sure not like it used to be when all the freaks were still in the closet. Go back in please...

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I owna Traylor, Atlanta, GA. — Fri, 09 Nov 2007 02:37:32 GMT

Its really amazing listening to all the gay haters in the room, not to mention the Women hating the ad. You need to worry more about your MAN!! he might be playing both fields and going to late night video book stores for a little much needed action that he cant get from a woman

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Jarma — Fri, 23 Nov 2007 17:49:35 GMT

hummm-- well i personally think that both ads are stupid- but come on people! Watching an ad wont "turn you gay" that's just ignorance. To the people that are saying that levi should have their target audience of the 90% of people who are straight-- that just isnt true. The 90% isnt going to stop buying levi's- the only people who will are the 1% who are homophobics!!!

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Jack McMahon, Toms River NJ — Thu, 06 Dec 2007 04:31:19 GMT

2 men walk down a street in an ad and automatically it is labeled as "GAY".
Discrimination of Gays is alive and well in America! It can be seen anywhere a person wants it to be. Jesus lived with 12 other unmarried MEN! GAYer than GAY that would be called by today's preachers, especially the homophobe sign carrying ones.
Show the ad as it was first shown with 2 guys. Women don't really fit into 501 jeans because they usually have a fatter cheeks that wouldn't fit into normal 501s.

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Sarah, Boston, MA — Thu, 03 Jan 2008 06:07:10 GMT

Demanding that "gay advertising" be relegated exclusively to gay channels is akin to demanding that blacks sit at the back of the bus or in the balcony of the courtroom. And to call your average television network a "straight channel" is not only exclusionary, it's also inaccurate. Both gay people and straight people watch television. Both gay people and straight people wear pants. Whether you're gay or you're straight, bigotry is damaging to this country and, I should think, offensive to the God you claim to represent.

Levi's should be congratulated (but let's be honest, this is long overdue). Average Jane should be applauded, and ignorant people everywhere should open their eyes and take a look around. Future generations will look back on us and be ashamed.

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Gone through hell — Tue, 08 Jan 2008 16:55:46 GMT

We gay people, came from you "Perfect" hetero people. My dad dropped his Levi's, and Wha-Laa I am here.

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Drew Wollin, Bowling Green KY — Wed, 09 Jan 2008 14:32:29 GMT

Ok, back to subject. This shows how companies have always targeted their advertising to specific demographics that can better serve their need. As was stated above, several companies have been targeting the GLBT population for years and they are several mainstream companies at that. If you like a product then buy it, but don't suddenly freak out when you realize that they target their advertising to a demographic that is not the 'norm'. This is about the very easy way that one ad campaign can be slightly reworked for a different demographic. Has the message changed? Has the product suddenly changed? Can one ad change my mind? Am I suddenly accepting of only straight people getting married because I watched a diamond engagement ring commercial? No all around. It was an ad campaign and one that has certainly sparked a lot of publicity for Levi's. Just read above if you don't believe that.

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Drew Wollin, Bowling Green KY — Wed, 09 Jan 2008 14:38:43 GMT

And to respond to Laura: What was immoral in the commercial? That two people saw each other and a spark occurred between them? Would not the act that was to follow (in your mind) be just as immoral in both ads? Morality is a funny thing. Social acceptance of pre-marital sex or at least a sexual relationship from straight couples seem to be accepted, but if you two men (or women) show an interest in each other, it is immoral? According to whom? And you can't say according to God, as much of the wording that we use in the Bible to condemn comes from the King James Version and is not found in all versions. And don't pull bible verses out of context either. It serves no purpose than to suit one individual belief over another. If you are a Share Holder with Levi's then you should applaud their attempt to market to the full 100% of the US population rather than just 90%. A 10% greater market reach can cause some great returns for you.

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Gay or Straight, VA — Wed, 16 Jan 2008 06:09:52 GMT

I prefer the straight version of the commercial, if not for it's more traditional/understandable relationship, the for the sole fact that the girl seems to be more appropriatly supprised by her sudden entrance through the floor.

In the other one, the gay guy just stands there, looking cool, making eyes at the other guy, who now doesn't carry the same feeling of initiation with his actions.

I donno, it just seems a less effective commercial...

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Straight girl, New York City — Thu, 17 Jan 2008 03:21:03 GMT

I saw this commercial on Bravo and was so excited that I immediately went to look it up and see how people were reacting. Congrats, Levis, you caught my attention for the first time since the early 90s! Kudos to everyone involved in this ad for breaking ground.

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Tracy, Columbus, OH — Thu, 31 Jan 2008 03:39:10 GMT

So many people are worried about exposing their kids to the "gay commercial" because it is going to turn them gay. What you need to consider is that a lot of your children are already gay. This commercial just may make them feel a little less like an outcast or like something is wrong with them. No one argues that showing men and women living together in prime time television turns kids straight. Kids should be told from the very beginning that both straight and gay are equally good, just as God intended and just as God made us. There are plenty of us Christians who realize that God loves diversity.

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Kramer Ft. Lauderdale, Florida — Thu, 07 Feb 2008 03:44:34 GMT

Keep the Gay advertising ON GAY CHANNELS!!!! I don't want to have to guess whether the guy is gay or not everytime he pulls his pants on. Makes me throw up a little bit. Don't think I'll be buying Levi's....

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shana — Sat, 09 Feb 2008 20:46:01 GMT

I saw this commercial on BRAVO, I believe it was, during "Project Runway". Immediatly after seeing it I said, "Wow, that's great!"

It's about time commercials recognized the gay community!

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George Killeen, TX. — Fri, 07 Mar 2008 15:19:42 GMT

The Ads don't bother me, live and let live. I don't wear Levi's or wear or use many other products simply due to the closing of their plants in the U.S. and producing their products overseas. When I was young (60's)I wore Levi's, but the quality isn't there anymore. As the fit became worse the price went up. I'm sure the overseas produced Levi's are cheaper to produce, so why has the price continued to rise? I think prople are more concerned about being seen and less about wearing jeans that are good quality and actually fit.

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Karen Lee — Tue, 29 Apr 2008 22:51:48 GMT

I've seen both commercials and didn't even notice. Shows what living in CA can do for you. Glad I do. I love Levi's anyway. Classy.

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Brandon,Halifax,Nova Scotia — Wed, 14 May 2008 18:08:10 GMT

I strongly feel that they should keep the commercial with the 2 guys. there is nothing wrong with it and anyone who doesn't like should get a life.
by not putting this commericial on tv they are losing alot of customers because gay men might feel discrimanated against or like they don't matter.

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The ignorant shouldn't live — Tue, 17 Jun 2008 15:14:01 GMT

In response to Clint in Utah, who wrote: "I don’t see anything wrong with someone choosing to discontinue a business relationship with a company who markets things that are against their particular values . . ."

I agree. But Levi's *isn't* marketing something against these ignorant hay seeds "values." They're marketing *blue jeans.* What these dolts don't like is who they're marketing *too.* What's funny is that I bet a whole lot of adulterors , murderers, and pedophiles buy and wear Levi's, too. But *THAT* thought doesn't keep these narrow minded wastes of flesh from buying.

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Dr. Mac & Carl, Kansas — Tue, 24 Jun 2008 18:37:13 GMT

as 2 gay Fathers, who raised a Hetro Daughter,
and she and her husband are BOTH US MARINES..
She and her husband are willing to give their lives
to give you the right to view you opinions here.
We don't change sexuality. We groomed our daughter into a great American !! thanks Levi I'll be purching your stock, and items. The rest, please support our
troops.

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New York, NY — Tue, 24 Jun 2008 18:41:28 GMT

Yeah, I just want mayo, no friggin HETEROS kissing. I don't want my children getting the idea that they can kiss someone of the opposite sex... what'll be next, my CHILD comes home pregnant!! Hell Noh!! we're selling food here, not sex, moral values, or anything else!

Nancy K.

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Live and let live, Nashville, TN — Tue, 24 Jun 2008 18:43:55 GMT

Ok I see a lot of insecure people have posted. If you are so concerned about your kids maybe you should consider letting them wear their shorts/pants half way down their butts. You know where that started (and what it means) and if you don't maybe YOU should become enlightened. Leave Levis alone. At least they are making a stand for something.

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Gap fan, Hillsboro, OR — Tue, 24 Jun 2008 18:48:03 GMT

Y'all make me think that gay folks aren't religious...does that mean they are born without hearts for god? Hmmmmm...

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Daniel Indianapolis, Indiana — Tue, 24 Jun 2008 18:49:16 GMT

Do the people making the ridiculous and ignorant negative comments about this commercial and gay advertising really believe that crap? I'm astounded.

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Brad Bertchie - Phoenix, AZ — Tue, 24 Jun 2008 18:50:43 GMT

OMG - the sky is falling - two people that are of the same sex might happen to love each other - what is this world coming to?

I'm sure the same was said years ago when the subject matter was inter-racial relationships - and surprise - life went on just fine.

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g w — Tue, 24 Jun 2008 18:53:21 GMT

To Jane Doe from Warren OH,
I am a gay man, and I am upset that I have to watch commercials about women products....Like the other comment stated....they should be on your type channels.....God created us the way we are, He loves us. God hates bigotry.

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David Kull, Rancho Santa Margarita — Tue, 24 Jun 2008 18:59:41 GMT

When people say, "I'll never purchase Levi's again" because of an ad featuring two gay men, do you really think they are going to toss their jeans in the dumper? NOT! I would bet dollars to doughnuts that they wouldn't dream of giving up their well-worn Levi's because of an ad featuring two gay men. The bigots are doing what they do best - grand-stand. As for the ad, Bravo! It's about time we see a gay-positive ad the represent 10% of consumer buyer power.

Ten years ago, we would have never seen any gay-positive influences on national television. The long journey to being made to feel like we're second-class citizens is finally coming to an end.

One more thing, if some parents are fearful of the television content their child might be exposed to, then perhaps they should stop using the T.V. as a babysitter and become more active to regulate the t.v. program content their child might view. I hear Pat Robertson heads up a very entertaining show filled with bigotry, hate and gay bashing. Check your local television listing for details.

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Ron, Phoenix, AZ — Tue, 24 Jun 2008 19:00:39 GMT

"Judge not lest ye be judged!" If God exsists I think that it is the self rightious, intolerant, hate filled moralists who will be in for a great shock. They are the modern day Pharisees!!!!!!

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Thomas, Denver, CO — Tue, 24 Jun 2008 19:01:29 GMT

People are so silly.

David Beckham, one of the biggest sports stars in the world, has been posing almost naked in a series of Emporio Armani ads for their men's underwear line.

Uh..how many straight guys do any of you know that are going to rush out and buy those underwear because of him being in it?

Uh-huh. Didn't think so.

Newsflash folks..there are so many subliminal and suggestive things in so much advertising that goes right over some people's heads...but hits right at home for others.

I've seen both ads and thought it was very progressive of Levis. They're acting in the best interests of their investors and employees by marketing to all consumers.

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Suzy, City of Brotherly Love — Tue, 24 Jun 2008 19:03:44 GMT

What's wrong with gay? I'm incredulous at people's bigotry. How does it affect you if someone else is gay? That is their business. Am I affected when someone has blonde hair, or green eyes, or brown skin? Lets all try accepting people for who they are and see how it goes.

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Selina, NY — Tue, 24 Jun 2008 19:05:49 GMT

Gay, straight, what's the big deal? Everyone getting all upset over the commercial, think about this: Somewhere in the world, a gay person is wearing something you are wearing right this very moment. And if Levi's ever brings that laser-fit machine to my area so I can get a pair that fits like a glove and makes me look great, I will buy from them in a heartbeat! Ten pairs, in fact, because a size 4 in one brand isn't the same as a size 4 in another, and it's a bloody pain in the behind to find a great fitting pair of jeans anymore!

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sonia neselov — Tue, 24 Jun 2008 19:09:18 GMT

I will never buy for this company .JUst for what they did . It is sickening .

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dispaced, Mt. Arlington, NJ — Tue, 24 Jun 2008 19:13:44 GMT

I remember when a red tab on the back of guys jeans looked oh so good. I miss those days. I think I'll buy my hubby a pair levi's! Our daughter is homosexual by the way. She knew very early. She is an amazing person JUST THE WAY SHE IS, the way she was born. The earth isn't flat, slavery is not ok, and gay people just ARE. Accept it. Get rid of the hate. It's poisoning and breaking down the family! Hate. It's bad.

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Jenn, Pennsylvania — Tue, 24 Jun 2008 19:18:33 GMT

You people who say you're not going to buy Levi's just because of this stupid commercial are crazy. Think about all of the things you do on a regular basis...buy groceries, buy gas, etc. etc. Gays are employed everywhere. If you're going to boycott one company because of a dumb commercial, then you might as well stop living because you'll have to boycott everything!

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lrmz — Tue, 24 Jun 2008 19:20:06 GMT

i seen the commercial and i bet half of you haven't you are getting all red face for nothing- its not like the guys are making out or holding hands i didn't even think anything of it the first time i seen it i was too busy checking out the guys to see which was hotter!! chill out people it's just a jean ad!!

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Proud to be mom and Aunt of happily gay citizens of the US, Asheville, NC — Tue, 24 Jun 2008 19:29:45 GMT

This is 2008, folks. Time to stop nattering on about "gay lifestyle" as if it's like choosing wallpaper. Are you going to move out of California because GBLTs can (finally) get married? You might want to tune your spiritual insights to other world events, like the death of millions in Africa from AIDS....oops....I forgot....that's all due to the gay lifestyle" too. Or perhaps to the slaughter of the innocents in Iraq...oops...I forgot...they don't count because they're Muslims. If you throw away your Levis, can I have them?

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Rich Z, Atlanta — Tue, 24 Jun 2008 19:41:14 GMT

No, Deb from Kansas, you are not stupid or hateful. You just have a different moral set. One that says gay people are immoral, or in other words, inferior. I wonder why they get so defensive when they hear that their existence should not even be acknowledged, like in this ad? Try for a moment to imagine living your entire life being told by preachers, teachers, schoolmates, people in a blog and even your president that you are less of a person than those around you. You might feel a little bitter and tired of hearing it after awhile. Gay people are just that - people - and your "moral set" does not dimish their contributions or worth.

Call it what you want. It is hatred and discrimination.

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Bret, Wyoming — Tue, 24 Jun 2008 19:48:27 GMT

I love how ignorant people have posted here saying to keep the gay ad on the gay channel. Um, I'm gay ... I don't have access to Logo ... I wish ABC, NBC, and CBS (screw Fox) would grow the balls to show stuff like this on their networks. Gay people shouldn't be restricted to one venue or channel for marketing purposes. We are not second class citizens!!! Kudos to Levis!!!

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Child of God, Everett, PA — Tue, 24 Jun 2008 19:54:31 GMT

Most everyone who is supporting the gay community is calling those of us who don't "ignorant". There is nothing ignorant about keepng God's law. Marriage and relationships are meant to be between one MAN and one WOMAN. Why do you think we are anatomically designed that way. It's not coincidence!! It is totally disgraceful to me that our country is beginning to accept the gay lifestyle. I don't hate anyone, but I definitely don't agree with homosexuality. (Hate the sin, not the sinner.)

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Beth, Salem, VA — Tue, 24 Jun 2008 20:27:01 GMT

The comments here have obviously veered away from being about the Levi's ad itself, and are spending much more time debating the merits and downfalls of homosexuality. I have plenty of opinions about gay people, biology vs choice, and public displays, but (as not enough of the world does these days) I'm keeping those to myself. What grabs me the most is the tooth-and-nail fighting here among complete strangers.
Here's an idea - everyone just worry about yourself. (novel, I know)
If you are gay, be gay. So someone else dislikes the fact that you're gay, so what? If they aren't actually harming you, let it go. If they aren't attacking you, imprisoning you, stopping you from shopping at your favorite grocery store, physically getting up in your face about your sexual orientation, just leave them be and let them hate you. You'll never convince everyone to accept you. You just won't.
If you don't like gay people, then go on not liking gay people. Whether you base it on religion, morals, tradition, or just regular old run-of-the-mill hate. But unless those gay people are hurting you in any way, leave them alone. Someone else violating your religious belief isn't going to send you to hell. Someone else living their life in a way you disapprove of should be their problem and not yours. If they don't sexually harrass you at your job, egg your house for being a "hater", crash your private events to flaunt their orientation, then leave 'em alone.
When anyone is actually harming you, that's one thing. But if they aren't, how about treating them just like everyone else who isn't harming you?
And as for what our kids are exposed to - is whether or not they see gay couples as "normal" really at the top of all of y'alls lists of concerns? I don't have any kids yet, but when I do, I think I might worry a little bit more about the casual sex, drug use, lying, cheating, stealing, and general disrespect for authority that fill commercials, television, and movies on every channel, gay or straight. In my personal opinion, those are more likely to influence the choices our kids make and the way they behave.

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Accepting people different from me, Charlotte, NC — Tue, 24 Jun 2008 20:38:53 GMT

Thanks to you all for the entertainment! Unbelievable...

Isn't there an old saying about the guy who constantly talks about sex isn't really getting any? And a person who freaks out vocally over homosexuality hasn't come out of the closet of his/her own mind yet? Methinks I understand where the fear really lies...

How on earth can this commercial possibly hurt anyone or be influential enough for someone to change their sexual orientation? In this day of DVR's, does anyone really watch commercials anyhow? You don't like a commercial, fast forward!

With my $200 per month cable bill for all the gazillion channels, somehow I have missed this "gay channel" that people are talking about. My question - do they play quality movies or the extreme violence and gore movies that I consider to be the REAL threat to society?

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Babe Moore, Henderson, NV — Tue, 24 Jun 2008 20:52:02 GMT

OMHeck - does a commercial about gay people really offend you? You don't hear gay groups complaining about all the hetero - or jock-inspired - women oggling commercials out there! We are supposed to be a country of equal rights and freedoms - separation of church and state! People who cannot accept other types of lifestyles and representations of them are stuck in the old-America. Grow up, move on, get over it or change the darn channel. I'd rather purchase from an equality based vendor than a narrow-minded, hypocritcal company that makes decisions based on complaints that represent only one segment of society! No wonder we continue to slide; we preach freedom of choice to the countries around the world, but we don't practice it here! Rock on Levi's and shame on you (Heinz) for pulling your ads!

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George Bordovsky, Pasadena, Texas — Tue, 24 Jun 2008 20:53:23 GMT

I believe it was Levis, many years ago, who dropped their support of and/or their contributions to the Boy Scouts of America because of that group's decision to not let homosexuals be Scout leaders, and Levis rationalized their actions to those inquiring, that it was because of a broader policy they said they'd had for years, of not supporting any group holding discriminatory policies. Not having seen this later ad, and having worn Levis for over fifty years, I'm not inclined to boycott 501s at this stage of my life, but I don't have to purchase Dockers, shoes, belts, shirts and whatever else Levis markets. If they have to advertise(and I'm not sure they do, Levis can pretty much sell themselves) they can appeal to a broader audience, and offend no one. Why go looking for controversy?

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RW Brown, Vernal, UT — Tue, 24 Jun 2008 21:32:27 GMT

Since Levi Strauss has lost 1st place market share for denims and Wrangler keeps growing, might it be because mainstream guys and gals like the distiction between the sexes and are 90% of the market.

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Sandy, Vancouver ,WA — Tue, 24 Jun 2008 22:48:43 GMT

It matters little what any of us think about an ad, what it says or promotes. What really matters is what God says. He is a holy God, and if we are followers of Him, He says we must choose to love righteousness and hate iniquity. He tells us what is right and what is wrong. We choose to follow or not and the consequence He sets forth will be what happens in the end. Better find out what He has to say about it all, for all our words will mean nothing in the end unless it is the truth.

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Lennie Lexington,Tn — Mon, 30 Jun 2008 16:38:29 GMT

LEVI'S WILL MAKE YOU GAY!!!!!!!]
and as for those who left Levi Strauss ,who cares. 35.00 for a pair of pants that used to last 8-10 years, now only last a month or so....Quality has got really bad, but the price went up fast ...

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tired of ignorant people, savannah, ga — Thu, 17 Jul 2008 10:51:07 GMT

Wow it honestly amazes me on how people can get so upset over a commercial of gay people walking in jeans...it isnt like they are making out or are naked....my question is to all the people that have kids and dont want to subject their kids to seeing things like that get a life cause I am sure kids have seen worse....also why should you guys judge it is a commercial they are not doing anything inappropriate in the commercial...to the people also that have kids what do you say or do you complain about seeing the commercial that they show a woman hopping around trying to get dressed, of course not you dont complain why cause in todays society people are still ignorant....as a mother of 2 young kids i will not teach my kids to be ignorant and feel that they need to judge all over a commercial....to the people that have a problem with it get a life

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Just Me, Raleigh, NC — Thu, 28 Aug 2008 04:04:16 GMT

Gay people are just people. I don't watch "gay" channels, go to a "gay" church, or eat "gay" food. I don't sleep on a "gay" bed or wear "gay" clothes. I'm a lot of other things besides gay, Jane Doe. (Almost resisting saying, "Jane, you ignorant slut" here.)

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Just Me, Raleigh, NC — Thu, 28 Aug 2008 04:06:01 GMT

Paula, I'm sure the fact that an ignorant bigot like you will no longer buy Levi's will put them right out of business.

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Kate, FL — Thu, 28 Aug 2008 14:35:47 GMT

I think its good that there are ads like this (gay and straight) but I think it's sad, too, that there are two different versions. We've come along way in that a gay ad was actually made, but we're not fully there yet because a straight one was made to air in its place on 'straight' channels. And 'whatever' to the girl who said 'only play the gay one on gay tv because they should be able to watch their type of tv.' Im wondering if she thinks we should have one black channel and one spanish channel and one asian channel and so on, because that's 'their type of tv and only they watch those channels.' Whatever. Maybe I have high epectations, but I expected this country to be much more accepting of other cultures and ways of life than it is now, and its sad that this country isn't. I say play both ads on any channel, during programs where a specific demographic is watching who would want to see an ad for a specific product (hello - marketing 101) and don't discriminate against anyone. By discriminating against one group of people, not only are you offending that particular group, but the supporting groups as well.

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Tomcat, — Tue, 02 Sep 2008 16:41:38 GMT

Just wanna say that if the gay commercial is as stupid as the straight one, and why shouldn't it be, then Levi's should hire some new ad makers based on the ability to actually make the product look desirable to wear, and not care so much about who feels left out on the chance to see poor advertising. That said, I want to point out a pet peeve about the term homophobe: phobe denotes a phobia, or fear. I'm sure there are people who are afraid of homosexuals, just as there are those afraid of spiders. But this word is used to describe people who disagree that homosexuality is a morally acceptable lifestyle choice, based on religious, personal, or intellectual beliefs.(Procreation, anyone?) There are narrow minded people on both sides of the fence. What gives a gay supporter the right to bash a gay detractor any more than the other way around? If I agree with you, then I'm enlightened and non-judgemental. But if I disagree with you, then i, and certainly not you, are the narrow-minded one. Seems to me that narrow-minded works both ways, people! And o the person who refuses to buy Levi's because Walmart now carries them: should an adult really give a damn about where something's bought and how much it costs? A pair of 501's from Walmart wears just the same as a pair from Versace, if Donatella decided to sell them. Grow up!!

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Reginald Butler, New York, NY — Tue, 02 Sep 2008 22:40:20 GMT

Old Fashioned... You disgust me.
I support gay rights. And good for Levi's! They knew they'd lose business from homophobic bigots, but at least they're standing up for what's right.
And yes, gay rights ARE right.

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Paul, Richmond, VA — Tue, 02 Sep 2008 22:43:09 GMT

Most of the people saying the will never buy another set of levis again only buy wranglers anyhow.

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Tony Morris, Cleveland, Ohio — Wed, 03 Sep 2008 01:25:46 GMT

Oh, stupid bigots.

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non — Thu, 04 Sep 2008 17:49:52 GMT

hardy hardy har!!!

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Jim Smith, Tampa, FL — Tue, 16 Sep 2008 06:08:25 GMT

Marketing for the money is Levi's only concern! The advertising budget is always geared to where the money is perceived to be.

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nina, Vancouver BC Canada — Wed, 17 Sep 2008 23:42:25 GMT

wow, I guess some het people didn't pay attention in the 1990's when Levis stopped donating to the Boy Scouts when the Boy SCouts started to discriminate against gays.

Levis was also one of the first companies to give the same family benefits to gay employees that straight employees got.