BMW's car-less swipe at the competition

Margaret, Houston, TX — Tue, 10 Jul 2007 12:15:30 GMT

This is great. If I were their target market, I would definitely consider buying a BMW. Alas, I am not.

BMW's car-less swipe at the competition

Will, Northeast — Tue, 10 Jul 2007 19:58:22 GMT

I've always thought that BMW stood out for that very fact. I'm just waiting for the 1 series in a diesel to hit the states.

BMW's car-less swipe at the competition

Don, Hazleton, PA — Tue, 10 Jul 2007 21:10:32 GMT

I like the ad. The reason I own a BMW is that it's instantly recognizable and it isn't a re-badging of another brand. A Lexus is just a re-badged Toyota. They both look the same and you can hardly tell them apart.

BMW's car-less swipe at the competition

Harold Nave, Tulsa, OK — Tue, 10 Jul 2007 21:31:52 GMT

Parent Company or not, Lexus is still not just one of the most luxurious automobiles cars made, but the most reliable car on the planet as well. I guess you have to choose your parents carefully........

BMW's car-less swipe at the competition

John Troth, Jr — Tue, 10 Jul 2007 21:32:17 GMT

Its just smoke and mirrors. All cars use gas and therefore polute the atmosphere we depend on for life. Some of the worlds top scientists think we are on the Titanic which is taking on water and yet we keep piling on more and more of every thing. How can we possible pat ourselves on the back over a silly ad.

BMW's car-less swipe at the competition

Ken, Las Vegas, NV — Tue, 10 Jul 2007 21:49:08 GMT

Well, as my BMW, Volkswagen, and Audi owning coworkers would attest, Daimler (Mercedes/Chrylser) is not the only German Automaker with serious quality control issues...they seem to be driving loaners more than the cars they actually bought these days.

BMW's car-less swipe at the competition

John W Rosa — Tue, 10 Jul 2007 21:49:32 GMT

If I were producing cars that look like theirs, I'd leave the pictures out too.

BMW's car-less swipe at the competition

Jerry Zeiger, Phila PA — Tue, 10 Jul 2007 21:52:38 GMT

There's a reason they call it "the ultimate driving machine." It's not just the performance, it also doesn't look like your grandfather's Buick with a Lexus nameplate on it.

BMW's car-less swipe at the competition

Brendan Flynn, Wallingford, CT — Tue, 10 Jul 2007 22:01:20 GMT

Ads aside, I have never heard of a Mercedes Benz being the poor mans BMW...

BMW's car-less swipe at the competition

Doyle Carson, Arlington, TX. — Tue, 10 Jul 2007 22:13:12 GMT

BMWs are nothing but overpriced gas guzzling behemoths. Won't mess with one.

BMW's car-less swipe at the competition

C. Carlson, Atlanta, GA — Tue, 10 Jul 2007 22:19:33 GMT

Ads have never made me buy anything. They have, at best, sparked my interest in a product. What makes me want to buy a car or any product is true quality and value for the money spent. BMWs definitely fall into that category and they are great looking cars as well. I love driving them. But they are not the only great cars out there in the market place. Car manufacturers: Forget all ads and give us usable and true consumer-friendly information. Save your marketing budgets for that!

BMW's car-less swipe at the competition

doc breyer, harpswell, maine — Tue, 10 Jul 2007 22:20:32 GMT

snob appeal notwithstanding, its been said that bmw stands for break my wallet.....

BMW's car-less swipe at the competition

Marty Williams, SF, CA — Tue, 10 Jul 2007 22:44:01 GMT

I've been sold on BMW for over 10 years. There isn't a finer drivers car on the market. Nothing comes close. And despite other's opinions, my car gets 30 or more mpg w/plenty of performance. I wouldn't exactly call that gas guzzling behemoths from the land of SUV drivers and big hair!

BMW's car-less swipe at the competition

zz — Tue, 10 Jul 2007 23:20:35 GMT

No but they made engines for Nazi Germany durring ww2

BMW's car-less swipe at the competition

Sam, North Carolina — Tue, 10 Jul 2007 23:35:53 GMT

BMW is, and always will be in a class of it's own. Engineering, design and performance are far superior to others in the industry. You get what you pay for, and that is why BMW is the "Ultimate Driving Machine". Most mergers in the industry are a result of weak management.

BMW's car-less swipe at the competition

Ron Wayne, Tampa, Fl — Tue, 10 Jul 2007 23:50:56 GMT

I drive an Audi because the equivilent BMW's trunk wasn't big enough to carry much after all that excess baggage associated with the BMW name was thrown in there. Nice enough car but...

BMW's car-less swipe at the competition

jay doe yokohama, japan — Wed, 11 Jul 2007 00:01:38 GMT

as usual bmw falsly represents their product. as this article states bmw is owner of 2 other auto lines. this is a regular occurance for bmw. bmw japan regularly false advertises. they advertise that all their service reps have the same training as they do in germany. that is complete bs. call the bmw toll free hotline in japan and they will tell you that they do not require any japanese dealers in japan to meet any standards for thier service reps. my interviews with the service reps in japan confirm that they do not have the same training that the factory reps in germany have. well whats cookin? false advertising and its well done. i could go on and on about their blatant false advertising. cars with a much worse than average repair record. no thanks bmw

BMW's car-less swipe at the competition

niko pontikis, miami, fl — Wed, 11 Jul 2007 00:19:15 GMT

A will say this, I have a M5 and Z8. Say fancy things, fancy words, fancy commercials with marbles, use man with handsome voice and wine glasses, but these cars stood on their own with or without picture.. period...they eat other cars lunch(ok breakfast and dinner).

BMW's car-less swipe at the competition

John Deiter, Oakland, California — Wed, 11 Jul 2007 00:37:10 GMT

BMW is always cutting edge and progressive when it comes to advertising. BMW and Range Roover are in a league of their own when it comes to advertisting.

BMW's car-less swipe at the competition

SSGMike — Wed, 11 Jul 2007 00:44:47 GMT

As an Infiniti owner for the past 12 years owning a BMW is out of the question. Never a day in the shop for any problems at all. An little by little BMW and Mercedes owners are moving over.

BMW's car-less swipe at the competition

Dan, Chicago, IL — Wed, 11 Jul 2007 01:07:07 GMT

In my opinion BMW is a great car yet I wouldn't say it's the finest drivers car on the market. There are several that could vie for that honor. Lexus and others do have parents but coming from the Japanese market (Acura, Infiniti as well) these cars are very well made. They may have parents but their reputations speak for themselves.

BMW's car-less swipe at the competition

Roger Kennedy, Hohenwald TN — Wed, 11 Jul 2007 01:07:27 GMT

B ig
M oney
W aste

BMW's car-less swipe at the competition

Joel Taylor, Eden, NC — Wed, 11 Jul 2007 01:15:49 GMT

I just can't imagine spending a ton of money on a car that doesn't even offer TILT STEERING!!

BMW's car-less swipe at the competition

greg shamieh, jefferson, md. — Wed, 11 Jul 2007 01:26:39 GMT

...and for those of us that really care about our carbon footprint, they're the only manufacturer that also make motorcycles (and for their euro market) and scooters as well. my bmw motorcycle with its 40+ aggregate miles per gallon and zero emissions kinda puts the lie to that 'gas guzzling behemoth' thing. doncha think, doyle? ;-)

they may not always get things right on the first go round, but their financial independance and enthusiam mean they're one of the few companies that are constantly trying new things to advance the state of transportation art.

BMW's car-less swipe at the competition

Rob Stephens — Wed, 11 Jul 2007 01:27:19 GMT

As the article states, their "child companies" could not run the same ad, so its sort of hollow... I am sure some of the old chaps turning out Rolls Royce would agree.

BMW's car-less swipe at the competition

mugsy, joliet, IL — Wed, 11 Jul 2007 01:30:13 GMT

truthfully speaking, BMW would sell you the most luxurious and fuel efficient lawn mower if thats what made them rich. They can spare me the wit. Economy rules over exclusivity any day of the week. Beemers are well groomed machines, but my six cylinder SUV can get good gas mileage, transport the family plus groceries, school books, equipment at the same time in a blizzard on a very middle class budget. Can I get a Witness?

BMW's car-less swipe at the competition

lee SC — Wed, 11 Jul 2007 01:39:08 GMT

Nothing else but a BMW will do. Who would want to drive anything else. To sit in the cockpit of anything else is humm derpressing.

BMW's car-less swipe at the competition

Don, Williamsburg, VA — Wed, 11 Jul 2007 02:10:28 GMT

Marty Williams comments are spot on. I have never had a BMW that did not deliever 30+ MPG at today's highway speeds. I am also a fan of Honda and Toyota products and would never discourage someone from owning them. On the flip side, BMWs are expensive to maintain, but you do not pay till after the free maintenance for the first 50K miles. Average that in for the first 100/150K and it is probably a wash, costwise and a savings compared to MB. I suspect that Ken's friends who are driving BMW loaners are not doing it for quality issues, but while their vehicles are getting free dealer maintenance. And I also suspect that the ad was directed more at Daimler and VW than any other parent company, the German mind at work if you will.
And as a matter of disclosure, my current 2 vehicles are a 330 Ci and a Pathfinder SE.

BMW's car-less swipe at the competition

Baiyee Takembaiyee, santa Barbara,CA — Wed, 11 Jul 2007 02:24:22 GMT

Bmw's are reliable ... since i got my driver's licence in germany i wheezed in one , and have always since. No bias, but they perform much better ... i now drive a 5 series wagon and i get all the looks!
Bavarians are good engineers .. go TU Munchen!!

BMW's car-less swipe at the competition

Wendy, Lakeland, FL — Wed, 11 Jul 2007 02:26:28 GMT

Speaking of ads, as a satisfied BMW owner, I'm insulted that Hyundai would compare themselves to a BMW!! Sure, you can buy a Hyundai for less, but you still wont have the "ultimate driving machine" experience which, folks, is what their really selling (no picture required) :-)

BMW's car-less swipe at the competition

Everett Perkins, Scottsdale, AZ — Wed, 11 Jul 2007 03:05:28 GMT

BMW, Lexus both great autos! Yes, Lexus is without question more luxurious. If you wanna' sit back, crusie, and twirl the steering wheel with your little finger, that's the car to own. If you wanna' put both hands on the wheel and feel the driving experience, then buy a BMW. Two totally different animals.

BMW's car-less swipe at the competition

J haigh — Wed, 11 Jul 2007 03:38:44 GMT

BMW's car-less swipe at the competition

Mike, Castle Rock, CO — Wed, 11 Jul 2007 03:43:43 GMT

As an aircraft technician, I appreciate excellent engineering. I owned a BMW, put over 140,000 miles on it, did my own maintenance which only consisted of brakes once, timing belt and water pump replacement. It looked as good as it did when I bought it new, and only sold it because it doesn't hold four children and two adults. We 'outgrew' it. I'll own another some day. Great machines.

BMW's car-less swipe at the competition

ryan swindle tuscumbia,al — Wed, 11 Jul 2007 03:47:39 GMT

as a current bmw owner both of mine get well over 30mpg, and to have them serviced at the intervals set by the cars computer ends up far less than maintaining my z-71 pick-up.by far they are the smoothest riding, handling, and performing car a person could own. my current beemers are a z3 which i've gotten 35mpg and the other is an m3 which gets 33mpg.

BMW's car-less swipe at the competition

Al H. Charlotte, NC — Wed, 11 Jul 2007 04:04:33 GMT

I have owned many foreign autos in the last 15 years as well as several american autos. While I have never owned a BMW I have driven several different models. They are wonderful driving cars that can be expensive to maintain. I currently drive an 07 Ford Fusion that equals the foreign competition in reliability and provides a very good driving experience. This is nothing more than an advertising ploy as BMW is a parent company for other auto companies (Mini Cooper). Be intelligent consumers and shop the market across different companies and model lines if you are not about the prestige factor you can fine a fine quality auto that is comparable in real world driving to many higher level name plates. I will put my Fusion with heated seats, leather, moonroof & power everything up against a 3 series BMW any day. There is not a "real world" 20,000.00 dollar diffence between these cars if you take out the prestige factor.

BMW's car-less swipe at the competition

RP, Woodland Hills, CA — Wed, 11 Jul 2007 05:11:01 GMT

Parent companies can be positive in pushing forward new technologies. Toyota, for example, can use the large base of its Camry to invest in hybrid research for inclusion on Lexuses. I'm still waiting for my 6-series hybrid.

BMW's car-less swipe at the competition

E. Clapton, NJ — Wed, 11 Jul 2007 05:18:44 GMT

J Haigh:

You explain to your kids how the UAW and every other union is willing to cannibalize and bankrupt the hands that feed them so the guy who tightens bolt #6 for 8 hours a day can make 150 grand a year just because he's managed not to fall off his stool long enough to get seniority. Then I'll apologize for foreign cars, (built in plants located in the US and populated with American workers)in my driveway.

BMW's car-less swipe at the competition

S Poesl, BW, Germany — Wed, 11 Jul 2007 08:27:14 GMT

BMW and Mercedes are both very fuel efficient... in Europe. When visiting America, one notices that all the autos are the "sport" editions with extra horsepower at times more than 100. Why is that?

Yes, it is true that DaimlerChrystler had a quality problem. Much of this is due to a shifting and growing economy in the European Union and the need to force cuts in the Stuttgart factory. Buy selling off Chrystler, Mercedes-Benz is free to make the necessary changes to remain competitive and focus efforts where deserved.

I do not think that most people need to worry about buying foreign brands for long. The dollar hit an all-time low yesterday against the Euro.

BMW's car-less swipe at the competition

J. Bloe — Wed, 11 Jul 2007 09:02:03 GMT

I've been riding a BMW for years. I didn't know they made cars, too!

BMW's car-less swipe at the competition

G.B., Indianapolis, IN — Wed, 11 Jul 2007 09:30:09 GMT

A "REAL" BMW only needs 2 wheels.

I'll keep my 83 R100RS - Life doesn't get any better than that!!!!!

BMW's car-less swipe at the competition

Kemal — Wed, 11 Jul 2007 09:42:40 GMT

Well,
I think its brilliant strategy. In advertising and marketing, it is important to remember to think outside the box of tradition.

I am bias though... I owned a 1986 325es e30 with the sweet ETA moter made for US customers. That car lasted forever... When I was in financial ruins, the car stayed strong.

BMW's car-less swipe at the competition

Alan, Peoria, IL — Wed, 11 Jul 2007 09:57:13 GMT

I love all the talk about how great your bmws, toyotas, and other foreign cars are, but explain to your kids , relatives and friends that they won't be able to get a decent paying job because traitors like yourselves are buying foreign products at the expense of the United States.

When a US manufacturer can get me a car that can go 15k between oil changes (supported by used oil analysis), 45-50 mpg at 75-80 mph, and last for 2-300k miles, I will consider owning one again. I currently have a 00 impala, and it handles like crap. My prism felt like a tin box, and my escort was a junker. My import handles well, doesn't need any oil (full synthetic and can run renewable fuels made from algea), and will meet or beat every requirement I listed above. Also, mitsubishi makes most of the cars it sells here ... here, mainly in normal, IL. Same goes with honda and toyota. My honda bike was fully assembled here in the USA, with parts that were made overseas. I dont consider myself a traitor, I consider myself a consumer. When the quality, economy (name one that can get 40 mpg or can run on 100 percent renewable fuel, no American diesel can get 40 mpg, and no flexfuel car can run on 100 percent ethonol) and handeling improve on domestic brands, I will buy them again.

BMW's car-less swipe at the competition

P.P., Washington, DC — Wed, 11 Jul 2007 10:12:14 GMT

BMW. There is no substitute.

BMW's car-less swipe at the competition

Larry, Chicago IL — Wed, 11 Jul 2007 11:01:55 GMT

J Haigh, BMW makes the X3 and X5 and Z4 in South Carolina. I'm pretty sure they don't fly workers in from Germany every day. GM makes most of their parts in Mexico. That's just a tad bit south of Detroit. If you think your "American" car was built in America you are sorely mistaken.

I'm on my second BMW, and they are ALL I will drive assuming I'm still lucky enough to be able to afford one in the future. Driving anything else feels like driving a bus.

BMW's car-less swipe at the competition

R B, TN — Wed, 11 Jul 2007 11:22:21 GMT

BMW (Bring your Money With you) to the service center. My BMW has been serviced 20+ times in the first 1 1/2 years of ownership. The car is a pleasure to drive. The electronics are nothing but junk!!!

BMW's car-less swipe at the competition

G. Behrend — Wed, 11 Jul 2007 11:49:25 GMT

You missed the point; Mergers and "Partnerships" can ultimately ruin perfectly good companies, all in the name of profit margin.

It has happened so many times in this country since I was in high school (30 years ago) and look what it has done to us.

Buying forign cars does not make you anti-American, it is no fault of ours that horrid trade agreements and profiteering brought the quality of the American auto industry to it's knees.

BMW's car-less swipe at the competition

Ralph Cooper — Wed, 11 Jul 2007 12:00:26 GMT

I personally owned 3 BMW'S, and I can tell you this..each one had terriblle brakes, the absolute worst air conditioning and all rusted early in ownership.My 2 sons owned them also and had the same
experiences. NEVER AGAIN!!!!

BMW's car-less swipe at the competition

MussSyke, Frederick, MD — Wed, 11 Jul 2007 12:24:45 GMT

There is a reason every ambitious car tries to copy BMW...I have always loved them best for this reason.

An FYI for Al Gore's little weirdo lackey, above, who is trying to talk BS when we're talking about cars: From what I understand, BMW was the first to be testing hydrogen cars - cars that could be both fast AND efficient. But that's another thing so cool about BMW - you won't catch them bragging about it.

BMW's car-less swipe at the competition

Dean Craft — Wed, 11 Jul 2007 12:25:03 GMT

I have owned or leased 3 Hondas, 3 Mazdas, 2 Mercedes, one Toyota, 2 Pontiacs, 2 Buicks, 1 Chevy, 1 Subaru, 1 Landrover, and 3 BMWs. All have been reasonably good serviceable vehicles with the exception of one of the Buicks--a total piece of junk. Of all the aforementioned vehicles, only one has been a total delight--red 87 BMW 325 which rides, drives, and handles like a dream, looks in almost showroom condition, and is still parked in my driveway!!

BMW's car-less swipe at the competition

Dean Craft, Zionsville, IN — Wed, 11 Jul 2007 12:27:29 GMT

BMW's car-less swipe at the competition

pat brown mpls mn — Wed, 11 Jul 2007 12:30:21 GMT

the interior of a bmw looks like that of a old 1970's ford fairlane, boring, boring boring !!! you dont sit on the hood of your car interior is everything

BMW's car-less swipe at the competition

MussSyke, Frederick, MD — Wed, 11 Jul 2007 12:38:14 GMT

God, there's a lot of people here that have no enthusiasm for real cars...I can never understand that emotion. The guy above has obviously never driven a BMW, as he claims. Or else he has no feeling for what a real machine should feel like.

And as for buying American cars: I have always been against welfare. I am patriotic, but I won't buy an American car until they bother to produce a decent product. We have all the means, it seems, but little motivation.

BMW's car-less swipe at the competition

A. Hallmark, VA — Wed, 11 Jul 2007 12:42:45 GMT

I've been a BMW owner now for two years. Purchased the three series. Just drove 997 miles on a recent vacation and averaged 29 miles per gallon highway miles. I will tell you I spent nearly a year driving every model of car and researched all the facts before my purchase. My husband and I have always driven American made automobiles and have suffered a great deal of trouble with two of them over the years. I didn't pay a fortune for the BMW. But at least I'm not in the shop every few months.

BMW's car-less swipe at the competition

Arcane — Wed, 11 Jul 2007 12:47:33 GMT

BMW is the parent company of Mini Cooper. Did BMW forget?

BMW's car-less swipe at the competition

John, Cleveland, OH — Wed, 11 Jul 2007 12:49:32 GMT

I love the used BMW I now have had for almost 3 years. Had little to no problems and it runs beautifully. Unlike many here, I do not feel a need to put down other great cars... everyone has their preferences and requirements in a car. BMW just happens to fufill mine.

BMW's car-less swipe at the competition

Darren, Sterling, Va — Wed, 11 Jul 2007 12:57:39 GMT

B reak
M y
W allet

BMW's car-less swipe at the competition

Jack H, Fort Lauderdale, FL — Wed, 11 Jul 2007 12:59:39 GMT

my last BMW was a 745. After 6 years and 80k miles it was showing its age. rusting front quarter panels, opaque headlamp covers, rusting trunk lid and failing electronics. It was definately not what I expected out of BMW. Yes it has a very performance oriented suspension and steering, the engine was "peaky" and fun to drive.
My Current Lexus RMM GS430 will run circles around it and you cant compare the quality and craftsmanship of a lexus to a BMW. the Lexus is far superior. That being said, Lexus does have some quality issues with the RX, so I believe with all manufacturers there is a good and bad models

BMW's car-less swipe at the competition

Mike T., Englewood Cliffs, NJ — Wed, 11 Jul 2007 13:06:01 GMT

So what should I tell my kids? That I should buy an American car because I wanted to subsidise American CEO's $40 million bonuses, steering wheel assembly line workers' $40/hr pay and chip in for their insane retirement pension benefits (80% of salary for life) that management had to promise the unions?

I'll pass...

BMW's car-less swipe at the competition

Tony Morris, Toledo OH — Wed, 11 Jul 2007 13:06:43 GMT

Advertising is all about moving people's perception about a product. Its sad that Americans are not smart enough to perform their own research and find out that American autos are just as reliable as foriegn autos. The American auto industry supports American workers and keeps profits in the U.S. Its amazing that U.S. auto makers are even able to compete with other countries with low wage workers and a national health care system.

BMW's car-less swipe at the competition

Peter B — Wed, 11 Jul 2007 13:08:21 GMT

It's interesting. While this forum is supposedly about intriguing advertising virtually no one has commented on whether or not the ad works. Instead, we've had individuals soapboxing for their favorite brand (Your brand here), their favorite country (America), and their favorite cause (global warming). All of those things are fine but let's stick to the task at hand. Does the ad work? The fact that we're talking about it suggests that the creative team has struck a nerve. Does it sell cars? That remains to be seen. But, it does get your attention and when an ad costs tens of thousands to produce and hundreds of thousands to run that's what matters.

BMW's car-less swipe at the competition

Rich, Princeton, NJ — Wed, 11 Jul 2007 13:09:30 GMT

Just one word for Greg from Jefferson, MD - HONDA

BMW's car-less swipe at the competition

Another BMW owner — Wed, 11 Jul 2007 13:25:48 GMT

You can't compare BMW, or really any German cars, to anything Japanese, or ::gasp:: American. Lexus *cough*, I mean Toyota, is not different from an Infiniti, umm, Nissan or an Acura, or wait, Honda. They are all the same in the fact that they are completely soulless and bland cars. I've owned, in order, American, Japanese and then German cars... never going back. For those that appreciate driving, get a BMW, Audi or Mercedes. Sure it's a little more expensive than some "common" Ford, Toyota, etc. But I'd assume buy something unique. And more importantly, I get good gas mileage, great handling, low maintenance intervals (no charge on new cars) and world-class safety all in one package. When I reach 60 years old I'm sure I'll switch to something a little more boring, and a little more bland, like a Lexus. By then I'm sure I'll match the personality of said brand name.

BMW's car-less swipe at the competition

Mike, Tampa, Florida — Wed, 11 Jul 2007 13:27:07 GMT

This is how I fell out of appreciation of the Volvo brand - when they were purchased by Ford, Volvo became a Ford and stopped being a Volvo.

BMW's car-less swipe at the competition

JASON, LEXINGTON, KY — Wed, 11 Jul 2007 13:30:36 GMT

I CANNOT AFFORD A BMW BUT I HAVE DROVE SEVERAL OF THEM OLD AND NEW. I HAVE DROVE LEXUS, TOYOTAS, ACURA, HONDAS, BASICALLY I HAVE DROVE EVERY CAR LINE. BY FAR BMW IS THE BEST HANDLING AND THE MOST FUN CAR I HAVE EVER DRIVEN

BMW's car-less swipe at the competition

Teresa C., Dickson, TN — Wed, 11 Jul 2007 13:30:51 GMT

Love the BMW motorcycles -- much better than Harleys, etc. Not fond of the BMW cars -- no reason other than I don't like driving aircraft carriers (granted, I've only driven a 735i a million years ago). As far as buying foreign vs American, name one vehicle made in the US that is 100% made in the US by a 100% US-owned company. That includes all the little parts, too. Currently drive a Ford F150 super-crew. Maybe not the best gas mileage, but it's what I need for my job, it's reliable, if it needs work I can find someone qualified to do it and I'm not out of a vehicle for a week or more waiting on parts to get here from some other country (the reason I didn't by a range rover when I had the opportunity -- British cars are no better than British bikes - they leak oil and parts are pain to come by). It all boils down to opinion and we all have a million of them.

BMW's car-less swipe at the competition

Marvin Padnick, Paradise Valley, Arizona — Wed, 11 Jul 2007 13:31:22 GMT

I have just ordered a Lexus IS 250. Have owned BMW M3,540i and X5. When looked at new 3 series the interior was HO,HUM; been there, done it and boring. At least this time, a new experience at less cost and more features.

BMW's car-less swipe at the competition

J. Warr Atlanta, GA — Wed, 11 Jul 2007 13:31:52 GMT

i have been driving a 528i for the past 2 years and, even though purchased used, it has not cost tons of money to maintain nor does it guzzle gas. My 3 year newer GMC Yukon has 5 times more problems and has cost 2-3 times more to maintain and has less miles on it. Plus, according to third party testing, BMWs are ranked in the top 3 cleanest running cars in regards to emmissions. Explain that concept to friends and family and let them draw their own conclusions. BTW, BMW has a manufacturing plant in South Carolina.

BMW's car-less swipe at the competition

John Sanders — Wed, 11 Jul 2007 13:39:36 GMT

BMW's have always been over priced!

BMW's car-less swipe at the competition

car man stamford ct — Wed, 11 Jul 2007 13:40:08 GMT

Big Manipulation via the ad

The merger was a mistake from day on. It had nothing to do with the cars themselves. The companies were two different cultures and could never be merged. Another example of an ad that create a myth that, in this case, BMW is better because it has no "parent"

BMW's car-less swipe at the competition

Brian Peterson, Austin, TX — Wed, 11 Jul 2007 13:45:46 GMT

Back in the early seventies, when most were driving fuel inefficient and poorly built and ill handling unsafe American iron, the BMW 1602/2002 were revelations for quality, space efficiency, fuel efficiency and driving performance joy. The same was true in the higher market segment with the Bavaria sedan, a truely taught performance sedan that showed the Chrysler 300 series for the barge it was.

"BMWs are expensive to maintain, but you do not pay till after the free maintenance for the first 50K miles."

Then you must start to pay dearly. Now BMW have computers and "free" intial service with 15K mile oil change intervals. These are not cars one wants to buy as a second owner because they are on a factory authorized abuse program. While they still have superlative engineering, even lowly Honda, Toyota, Nissan and now probably Korean Hyundai have surpassed them in build quality.

Further all the non-combustion power freaks should know that they are efficient in their class. I wonder how many of these self-annointed greenies live in houses that are not connected to the nuclear/fossil-fuel power grid, buy products not made in powered factories nor transported by combustion driven machines and never use roads of asphalt or concrete? Get over it! As Pogo said, "We have met the enemy, and he is us."

Our access to power is why we are healthier, live longer, and travel freely as individuals when we want, provided we can pay the toll. Common citizens of today have access to privileges that even royalty from a century ago and before did not.

BMW's car-less swipe at the competition

B.N.Jones, Fredericksburg, VA — Wed, 11 Jul 2007 13:47:00 GMT

I would never buy from BMW - they used slave labor from Dachau during WWII. My dad was a slave laborer there (he was Polish). Why would I buy from a company that did that to him???

BMW's car-less swipe at the competition

Mike - Orlando, FL — Wed, 11 Jul 2007 13:54:01 GMT

B oring
M iddleclass
W eenie

BMW's car-less swipe at the competition

James Hunter — Wed, 11 Jul 2007 14:02:45 GMT

I had driven Volvos, Audis and Mercedes-Benz in my 13 years of having a license. With the exception of my fathers Porsche at age 17, I have never driven such a tight,well engineered auto. I test drove Lexus,Mercedes,Acura,Audi before making the logical choice of my M3. Great fuel economy and a joy to drive.It goes in for servicing quarterly, at which point I drive a loaner.

The Brand is The Apex of Automobile Engineering.

In Re:the carbon footprint:It's all downhill from here, we might as well enjoy ourselves!!!!

By the Way: "zz", you dont hear people giving GM and Ford Gruff because of Hiroshima and Nagasaki. It's been 60 years,give it a rest.

Al H.: I will put my M3 againt yours any day,to the point, the fact I know I will walk away from a wreck is worth the extra money.
I could drive a Taurus buy I feel that My family is worth the extra money.

BMW's car-less swipe at the competition

Erin, Maryland — Wed, 11 Jul 2007 14:20:10 GMT

Having owned BOTH foreign and domestic....
NOTHING RIDES LIKE A CADILLAC!

BMW's car-less swipe at the competition

Mary Doe, St. Louis — Wed, 11 Jul 2007 14:23:43 GMT

I'm surprised that someone hasn't responded to J haigh's "traitors" comment. How many foreign automakers have plants here in the US? How many American-made cars are actually made in Canada and Mexico? Autos of all makes and models are manufactured and assembled all over the world. Isn't time we all just get along

BMW's car-less swipe at the competition

Steve M., Rockwall TX — Wed, 11 Jul 2007 14:26:26 GMT

I used to own a 540i, and really loved to drive it. The power that 4 liter v8 put out was incredible. But at a cost of 15mpg. For a full size sedan it handled like a sports car, as it was designed to. But I bought it used, and the previous owned hadn't maintained it like they should. I put a total of about $12,000 in maintenance and repairs into it and still had some more to go before it decided to "flame on" sitting parked in front of my house. We bought a Nissan Pathfinder SE to replace it and we love it.

BMW's car-less swipe at the competition

Steve, baltimore, MD — Wed, 11 Jul 2007 14:36:21 GMT

I like BMWs, I have one. But you gotta have the full warranty and service plan to 100,000 miles or look out wallet!

BMW's car-less swipe at the competition

John the Grunt — Wed, 11 Jul 2007 14:39:07 GMT

BMW's ad is completely bogus. Lexus is a better quality vehicle for less money. It may look like a toyota, but it drives and feels like a BMW. Toyota is a better company and they make a better luxury car. Compare the IS with the 3 series, or the ES with the 5 series, or the SC with the Z8 any day. The Lexus will outperform in virtually every category. This ad is about nothing but image.

BMW's car-less swipe at the competition

Doug Fingles, Warner Robins, GA — Wed, 11 Jul 2007 14:40:32 GMT

Mugsy: AMEN. I owned a BMW 325 for 7 years, BKRH (Before Kids & Rural Home). Now I haul 1,500lbs of topsoil, or up to 7 soccer players plus their equipment at a time in my Suburban, or keep two teenagers separated on 1,000+ mile journeys along with all our SCUBA gear/tanks. SUVs are wonderful tools for rural living and God bless the designers/inventors.
Don't get me wrong, I loved driving my Beemer, esp on European roads/autobahn, but rural living and an active family requires more capability than a sedan can provide. So all the tree huggers can save their pious commentaries about hybrids and electric vehicles until someone can produce one that can tow a 6,000lb trailer up a steep grade, haul at least a half ton of whatever, and/or transport 6+ people and their luggage/gear.

BMW's car-less swipe at the competition

Victor Ross, Houston, Tx. — Wed, 11 Jul 2007 14:43:54 GMT

My mechanic asked me if I knew what BMW stood for. I said no. He told me, "Bring Money Wit-cha". I love the 6 series but can't afford the 60K for a 'used' one.

BMW's car-less swipe at the competition

bmw ben — Wed, 11 Jul 2007 14:44:32 GMT

Ford Fusion...you mean your reskinned Mazda 6.

BMW's car-less swipe at the competition

Sean Conley, Minneapolis MN — Wed, 11 Jul 2007 14:47:05 GMT

BMW's car-less swipe at the competition

A MacTavish, Manitoba Canada — Wed, 11 Jul 2007 14:47:25 GMT

BMW makes excellent cars; they are very reliable and extremely well made. I have owned several American made vehicles and as for the comments by J haigh I can explain it to my family by simply saying that I don't waste my hard earned money on cheaply made cars. If the American made cars had the same level of quality I would have no problem buying one. The simple fact that Ford, Chevy and Dodge are all losing money just goes to show that people are tired of throwing money away on cars that don't last. Most of the so called foreign vehicles are also being made in the US or Canada so I don’t consider them foreign.

BMW's car-less swipe at the competition

Schuyler Hellings, Syracuse, NY — Wed, 11 Jul 2007 14:52:15 GMT

Buy American, need I say more?

BMW's car-less swipe at the competition

American made — Wed, 11 Jul 2007 14:53:53 GMT

If foreign cars are so great,why don't you see any that are 30 years old or more? Because they have a shelf life and are disposable when it expires.

BMW's car-less swipe at the competition

Darren, Sterling,Va — Wed, 11 Jul 2007 15:13:02 GMT

B=reak
M=y
W=allet

BMW's car-less swipe at the competition

Joseph M, Ontario, Calif. — Wed, 11 Jul 2007 15:13:24 GMT

While I don't mind the look of BMWs, in fact, I'm kinda fond of them. I do have an issue with their quality. I audit for BMWNA and visit at least 10 BMW dealers every month. I see at least 1-2 "BMW Buybacks" (lemon law) cars at each dealer I visit. There's something wrong when they have that many cars breaking down. In addition, I've seen well over a hundred BMWs at various BMW dealerships where the entire car was totaled, not because of an accident, or damage to the body, but because the software failed, thereby crippling the car. Sorry, regardless of their ad, my experience has been that Toyota has (on average) made the most reliable car on the road. From my observations, BMWs quality jumped off the cliff in the late 80s!

BMW's car-less swipe at the competition

Ryan Charleston, Lancaster, PA. — Wed, 11 Jul 2007 15:19:11 GMT

Ok Nico from Miami, You are correct in saying that the M5 and Z8 are nice vehicles in their own right and they do stand on their own (in their time)against anything on the market EXCEPT a Mercedes-Benz E63/CLS63 and an SL63/SL65. The AMG Benzes will eat any and I repeat, ANY BMW model's Lunch PERIOD. When you are ready to drive a REAL DRIVING MACHINE.... Visit your local MB Dealer. Oh by the way, the Z8 WAS such a nice car that they don't make that model any longer.

BMW's car-less swipe at the competition

Jane Thompson, Athens, OH — Wed, 11 Jul 2007 15:20:43 GMT

It's not about the cars. It's about the advertising. It's an interesting concept, but it's been done before. The message is the medium.

BMW's car-less swipe at the competition

Janet, near Chicago — Wed, 11 Jul 2007 15:29:05 GMT

"I love all the talk about how great your bmws, toyotas, and other foreign cars are, but explain to your kids , relatives and friends that they won't be able to get a decent paying job because traitors like yourselves are buying foreign products at the expense of the United States. "

My family has owned always Fords, Buicks, Chevys, Oldmobiles since the 30's. Our last 2 Fords were in the shop more than out. The Beemer is better on gas milage, better on maintenance costs, and drives like the tires run on rails. If US automakers made better cars we'd buy 'em.

BMW's car-less swipe at the competition

Rick, Phoenix AZ — Wed, 11 Jul 2007 15:41:07 GMT

I was able to get over 350k on my first 3 series. Amazing cars, but I would never buy one new. I let others take the depreciation hit. Alas I am without one today;-(

I buy used American made foreign cars because of the quality, and a sense of responsibility to the American worker. I have never understood why the big 3 do not "choose" to compete head to head with the foreign makers on quality. Clearly we are smart enough, have the best work force in the world, and have the technical know how.

I would prefer to drive a green hybrid, but until gas is $5 a gallon or the technology improves, buying a hybrid is a great political statement that has no financial basis.

BMW's car-less swipe at the competition

Larry K, Waupaca, WI — Wed, 11 Jul 2007 15:42:50 GMT

As many of these comments show, BMW seems to attract the unusually status-conscious consumer. It seems like the brand took hold during the late 80's, Gordon Gecko, "greed is good", yuppie era, and some of these posts echo that perfectly. I doubt many of them even know what "BMW" stands for.

BMW's car-less swipe at the competition

John, Greenville, SC — Wed, 11 Jul 2007 15:43:54 GMT

A correction for Larry in Chicago. BMW currently manufactures only the X5 and Z4 lines in South Carolina. The X3 is presently produced in Austria. However, there are plans to move production to South Carolina.

BMW's car-less swipe at the competition

Michael Chin, Flushing, NY — Wed, 11 Jul 2007 15:53:25 GMT

No matter how and what BMW advertises, if you truly enjoy driving, nothing beats the driving sensation you get from a Bimmer. I cannot quite put it into words, but there are real and solid reasons the 3 series have won so many awards with all the automotive magazines.

Being treated first class by BMW for just owning a 325i gets a few brownie points as well.

BMW's car-less swipe at the competition

John M. — Wed, 11 Jul 2007 15:54:01 GMT

I am an ASE master tech and I can tell you that all European cars are inferior to other makes. If you want a vehicle with low-risk factors....., go buy a Toyota or Honda.

BMW's car-less swipe at the competition

Brian, Bend, Oregon — Wed, 11 Jul 2007 15:58:17 GMT

To "greg shamieh, jefferson, md. (Sent Tuesday, July 10, 2007 9:26 PM)"...ever hear of Honda or Suzuki motorcycles?
Personally, I'll stick to my Jetta TDI stick shift and get 45-55 mpg.

BMW's car-less swipe at the competition

cat worker, Peoria, IL — Wed, 11 Jul 2007 16:01:09 GMT

My Toyota was made in Kentucky...granted that may be a foreign land to some (I can say that, I'm a native of Lyon County), it's hardly an imported car.

BMW's car-less swipe at the competition

James Davie — Wed, 11 Jul 2007 16:12:10 GMT

I have owned two BMW Autos in succession, a 325i and my current M3. Both are safe and get good gas mileage. I am alive today because I was in a BMW when a taxi plowed into me going 55 MPH when I was stopped in traffic. Exciting to drive and plenty of room for a sports sedan,status takes a backseat to the fact that they are brilliantly engineered automobiles and worth paying a little extra for,as my family is worth it.
BTW:German Cars+English Motorcycles=Happiness

BMW's car-less swipe at the competition

Dave D. El Paso TX — Wed, 11 Jul 2007 16:13:33 GMT

Whoever BMW uses for their advertising is brilliant. I travel frequently and see their ads in airports and magazines and am proud to be an owner of such a fine machine.

As a BMW owner of three years, I must attest to their superior quality and performance. I have driven all types of cars (Toyota, Honda, Ford, Porsche, etc) and just do not feel the same as I do while driving my X3.

To those detractors who say these cars are overpriced, I challenge you to find better speed, handling, quality, and mileage all in one. BMW needs not make concessions or apologies for their cars. They are truly ultimate driving machines.

BMW's car-less swipe at the competition

Adam, Phoenix, AZ — Wed, 11 Jul 2007 16:20:36 GMT

I love the ad. BMW has never lost sight of what their customers have come to expect, and what kind of company they are. It's been by staying relatively small and focused on a niche market that has given them success.

If you're primary concerns when looking for a vehicle are price, cushy seats, mileage, and never returning to the dealership for service/maintenence; you are not BMW's target audience. Their vehicles are driver's cars. Yes, in the past 5-6 years they've mainstreamed their approach and lost a bit of that edge, but they still leave no questions about the purpose of their cars.

Are BMW's expensive... that all depends on your perception of what qualifies as expensive. If you're comparing them to a Ford, GM, or Nissan, yes they are. But they're in line with their competition at Audi and Mercedes. The additional cost at purchase is made up when looking at the car's residual value and maintenence package.

To Al, who is willing to put his Fusion up against a 3er any day. Heated seats and a moonroof do not make a car. If that's where your priorities are - what about the interior materials, the fit/finish, and the quality of the sound system. Sit in a BMW and I think you'd agree your Fusion pales in comparison in those regards. Whether it's $20k better is up to the buyer.
Then start the car, listen to the throaty exhaust, and take a sweeping high-speed turn. If that experience doesn't sell you on the car and your car is to go from point A. to point B., then your Fusion is an excellent choice.

For a large group of BMW owners (not all, since there are always badge whores), the drive is just as important as the destination. There's no definitive answer as to whether a car's "worth it" or not. The great thing about the auto industry is there's something out there for everyone. Because a car doesn't appeal to you, doesn't mean it's without value. Just that it's values are not in line with your own.

We are extremely happy with our '06 330i and '03 Z4 roadster. Sure, the Z has its quirks (and in time the 3er will develops it's own), but I've yet to own another brand that puts a smile on my face each and every time I get into the driver's seat. To me, that makes it all worthwhile.

BMW's car-less swipe at the competition

James Hunter — Wed, 11 Jul 2007 16:29:12 GMT

Dear Larry K, Waupaca, WI,
Bayerische Motoren Werke AG, or in English, Bavarian Motor Works, Munchen,(Munich)
Sadly you are probably correct in that many dont know what it means.
BTW: Greed and conspicous consumption ARE good!!! More for me and my Republic.

BMW's car-less swipe at the competition

T. Belagio — Wed, 11 Jul 2007 16:29:58 GMT

I own a 1986 BMW 528e that has 207,000 miles on it. I have had it since it was new and have nothing but good things to say about BMW's product. Betsy has never left me stranded on the side of the road and continues to give me great gas mileage. When she finally gives in to old age, you can bet that I will be at the BMW dealership buying another.

BMW's car-less swipe at the competition

Keith, Cape Coral Florida — Wed, 11 Jul 2007 16:32:25 GMT

Does that ad make me want to buy a BMW? NOPE not at all. I will keep my VW Passat TDI and the 45 mpg that goes with it!

BMW's car-less swipe at the competition

Mark C — Wed, 11 Jul 2007 16:34:59 GMT

BMW's are excellent compensation devices for men who are lacking in...uh a certain crucial physical attribute. When I see a BMW drive I just feel sorry for them.

BMW's car-less swipe at the competition

Paul Kahan, Philadelphia PA — Wed, 11 Jul 2007 16:35:15 GMT

I like --- from ---------'s response, because not having a distinctive car keeps me up at night. How will people know that I'm an individual? I mean, my Gap khakis and Ipod only go so far in announcing "Here is Paul, INDIVIDUAL!" I'm going to BMW.com right now to begin pricing my own mass produced slice of distinctiveness.

BMW's car-less swipe at the competition

Marc, Newport RI — Wed, 11 Jul 2007 16:38:28 GMT

I used to have a 633csi back in the '80s and before the kids came. That was one of the 3 cars I have owned that I can claim cost me the least in terms of maintenance (the others were a '75 280Z and a '69 Charger). I keep hoping the US nameplates will continue to improve. Since the late '80s, we have always had two cars, and one of them has been a domestic nameplate. After all, being originally from the midwest, I have relatives in the rust belt who need to keep their jobs.

BMW's car-less swipe at the competition

PhilV, Boston, MA — Wed, 11 Jul 2007 16:39:03 GMT

On BMW owning other car companies:
There’s nothing hypocritical about the ad – BMW may own other car companies, but they’re all competing in different classes. You can’t compare a Rolls-Royce Phantom with BMW 3-series, let alone a Mini…the price differential is astronomical! What the ad truly talks about is (for example) a Mazda 6 competing with a Ford Fusion. Same class, similar price, similar options, same company.

On “buying American”
You’d be surprised that at the end of the day how much of a car is truly manufactured in America if you looked at the components. Of course, unless you do some research, you’ll just go on thinking all Fords were hatched in Dearborn, MI. I love hearing people so passionately want to buy American and honestly, I truly do believe in it. That’s why I bought a Honda...manufactured in Liberty City, OH.

BMW's car-less swipe at the competition

Kathy, Morris Twsp NJ — Wed, 11 Jul 2007 16:39:41 GMT

Brenda from CT hit the nail on the head! Poor mans Mercedes Benz, I love it. Yes Beemers are nice, but I'll take my 7 year old E class over a BMW anyday of the week and twice on Sundays!

BMW's car-less swipe at the competition

Thomas Thcerrick — Wed, 11 Jul 2007 16:44:03 GMT

I never liked BMW growing up, getting thoroughly sick of their snobbish "sport-luxury" attitude which I considered an oxymoron. But come the new millenium their resolute stand for traditional performance standards has won me over. How many other manufacturers still offer rear drive and manual shift sedans? I don't think Mercedes even makes a car with a stick anymore. Keep the faith, BMW!

BMW's car-less swipe at the competition

Mike in PA. — Wed, 11 Jul 2007 16:51:04 GMT

I owned a new 1999 328i and was dissapointed with throtle breaking in 1st 5M miles, driver's side crash bar separating & falling into bottom of doorwell at 10M miles and gear shift cover coming off in my hand at 15M miles. Sols at less than 20M. BMWs are overpriced and not generally highly rated in Consumer's Reports. I'll stick with Toyota/Lexus and GM.

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Mike in PA. — Wed, 11 Jul 2007 16:52:00 GMT

BMW's car-less swipe at the competition

Alan , Peoria, IL — Wed, 11 Jul 2007 16:58:36 GMT

I agree with Mr. Troth. BMW and the other high-end automakers should be ashamed of themselves for not producing more efficient vehicles. Why is it that only the Japanese recognize the need for efficiency? If "German engineering" is all it's cracked up to be, let's see them produce a hybrid model!

VW TDI's can get over 40 mpg, my 99 TDI gets 52 when driven conservativly and using standard D2. It only gets 50 on B20 though. It isnt a hybrid, but it gets very good fuel mileage.

BMW's car-less swipe at the competition

D. Humerick Urbana, MD — Wed, 11 Jul 2007 16:59:45 GMT

J Haigh: I resent your label as a traitor for buying a non-American built auto. I traded in my 12 yr old Mazda for a Dodge. That Dodge was in the shop more times in 2 years than my Mazda was in 12 years! I love my BMW and you should also appreciate the fact that they strive to make their cars as recyclable as possible. It's a great machine and I'll buy another one. When Detroit figures out how to compete again, I'll consider them again. For anyone to critize the price tag, remember that about $10k-$12k is for the import tarriff. Back out that number and then tell me why I shouldn't buy it over that crap coming out of Detroit--a city that has focused on TRULY gas guzzling SUVs for years and is now paying the price for ignoring lessons from the 70's!!

BMW's car-less swipe at the competition

Dave, Urbana, MD — Wed, 11 Jul 2007 17:02:03 GMT

to Larry: BMW stands for Bayerische Moteren Wercke (Bavarian Motor Works).

BMW's car-less swipe at the competition

Absinthe — Wed, 11 Jul 2007 17:03:58 GMT

Not to pick, but both Honda and BMW make cars AND motorcycles.

As for me, I have both a bimmer and a beemer at home.
And the beemer ain't home much during the summer!

The ad makes it sound as though BMW learned from the Rover/MG acquisition....

BMW's car-less swipe at the competition

Dave, IA — Wed, 11 Jul 2007 17:07:52 GMT

So after reading a majority of the comments out here I have come to realize that many of you do not understand this ad. Yes BMW is a parent company however neither of the child companies competes in the same class as the BMW cars. Rolls-Royce is an extremely high end car company and Mini is a very specialized car company. Therefore what BMW is really saying is that do not just re-badge cars and they never will.

BMW's car-less swipe at the competition

derek, Kingston, NY — Wed, 11 Jul 2007 17:16:10 GMT

MussSyke,

that's the whole point. BMW is bragging about it.

BMW's car-less swipe at the competition

Paul Cotofana, Surprise, Arizona — Wed, 11 Jul 2007 17:17:31 GMT

If I could I would. As a former insurance adjuter, I can honestly say that BMW's (including the new mini) hold up best in collisions. 328i rear ended by a Ford Focus. 328=scrapes on rear bumper & exhaust. Focus=totally destroyed, the windshield flew out. New mini rollover = most sheet metal damaged, passanger compartment totally intact.

BMW's car-less swipe at the competition

Robert, Baltimore, Maryland — Wed, 11 Jul 2007 17:23:14 GMT

As someone who has worked in a "foreign" car dealership for almost 20 years, I think it is laughable that people still come up with the blind phrase of "buying American" Most if not all car companies now are required to have a certain percentage of American made parts. Therefore most companies now have manufacturing plants here in the "good old USA". Plenty of Americans work hard for these companies and to suggest that we should only buy American(the "Big Three")because they are true American is just plain zenophobic.

BMW's car-less swipe at the competition

Dave, NJ — Wed, 11 Jul 2007 17:29:23 GMT

To Alan from Peoria, IL,
Please tell us what Import you have:
"My import handles well, doesn't need any oil (full synthetic and can run renewable fuels made from algea), and will meet or beat every requirement I listed above."

BMW's car-less swipe at the competition

Tom W. Shawnee, Kansas — Wed, 11 Jul 2007 17:33:30 GMT

Obviously none of you have ever driven a Porsche. If you had, you'd already understand that everything else is an amateurish joke. It's no coincidence that they have the highest ownership satisfaction and the best initial quality. They are making money hand-over-fist, and they are doing it while delighting their customers. THAT is how you sell a car and build brand loyalty! It's too bad that all the high-priced executives at the other auto manufacturers never figured that out.

BMW's car-less swipe at the competition

J. Prewitt, Corona, CA — Wed, 11 Jul 2007 17:44:11 GMT

Wow, I think this is a cutting edge ad. Seems like many people here know little about BMW as a company. They made their first car in 1919 and specialized in aircraft engines in the 30s, which took them through the nazi era. Their name stands for quality, tradition, and perfection. Yes, you have to take care of them, just like anything. Comparing a Lexus to a BMW is like comparing a Diamond to Cubic Zirconia. No Comparison....

BMW's car-less swipe at the competition

Big Al, Nashville, TN — Wed, 11 Jul 2007 17:46:37 GMT

Never drove a Beemer. Never wanted to. I'm happiest driving my F150. . . made in Virginia, Kentucky, Mexico, Japan and who knows where else. Bought a used Nissan for the daily commute to the downtown parking garage. There's a big assembly plant right here in middle Tennessee. Nissan is a huge contributer to our local economy.

BMW's car-less swipe at the competition

Andy O, Milford, CT — Wed, 11 Jul 2007 17:48:45 GMT

That would be Bavarian Motor Works Larry.

BMW caters to exactly who it wants. It always has. It's called the driving machine because it has a deep lineage in racing, both autos and motorcycles, and has consistently produced cars that are fun to drive. There are many technical things about the car that most people don't know about that doesn't make it into the specs of the consumer reports you read. I've driven a stock M3 around Limerock in CT for 4 hours to the edge, and it wanted more. If I did that with any american car, the brakes would have faded and I'd be sea sick from all the rocking, and never mind that the BMW will be much faster.

If you remember the previous generation of BMW's, they started getting cluttered from all the fancy gadgets that were hitting the scene. People complained about that, so they went for the svelte, minimalist approach, while still providing all the amenities.

If you've never pressed the gas pedal to the floor without any hesitation, then don't bother buying a BMW because you wouldn't understand.

More trivia: what does the emblem stand for?

BMW's car-less swipe at the competition

GWAR, Portland, OR — Wed, 11 Jul 2007 17:58:55 GMT

Of course BMW is a parent company. The difference is that the product doesn't compete against each other, much unlike the DCMB partnership did. No one interested in a Mini is torn between purchasing it, a z3, a 3series coupe, or a Rolls.

Why are patriotic sentiments in purchasing a tool, whose pollutants transcend borders, relevant?

While the slow steps we have to make to get to better performing and efficient vehicles, I find it strange that we are proud of vehicles that ONLY get over 30 mpg. Engines should be getting smaller and more efficient, not stay the same size with more power.

Honda Insight owner/driver, 108mpg highway, 86mpg city.

BMW's car-less swipe at the competition

Robert, Baltimore, Maryland — Wed, 11 Jul 2007 18:02:16 GMT

The emblem represents BMW's airplane heritage. Blue is the sky and white is a propeller cutting through the air.

BMW's car-less swipe at the competition

Robert Graham Greenville, S.C. — Wed, 11 Jul 2007 18:02:28 GMT

I own 2 Buicks, a Mustang and a VW..they're all good and dependable cars. Not one is perfect but they are totally dependable. Questions: how much will you pay for a perfect car? How much can a car be worth? How good does a car need to be,really? Think about it!

BMW's car-less swipe at the competition

John, McAllen, Texas — Wed, 11 Jul 2007 18:08:12 GMT

You know I have owned a BMW for many years and with the odometer approaching 600K miles on my '91 5 series, I must say they know what they are doing, and everyone knows that the more people you report to, the more inefficient you become.

BMW's car-less swipe at the competition

Paul L Houston TX — Wed, 11 Jul 2007 18:14:27 GMT

In my young 29 years of living, I have had more than my fair share of cars. In my recent years, I have owned a 3 series, Z3 coupe and a new 5 series. I used to hear people ask me why would i commit myself to a black hole. But it isnt until they sit in one and experience the fun of a BMW that they realize there is more to it than just a CAR. I understand there are people who don't care or have other financial responsibilities to attend to. However, for some of you, in encourage you to take one out for a test drive and maybe you'll have a different opinion. You can't judge a book by its cover.

BMW's car-less swipe at the competition

Dave, Leesburg VA — Wed, 11 Jul 2007 18:17:18 GMT

The ad makes perfect sense. Sure BMW owns Mini and RR, but you'll never see a comparison review between the Mini and a 325, nor will you see a similar review between a 745 and a Silver Shadow.

Now, let's look at the same picture for GM: The G6/Satrun Aura/Chevrolet Malibu (2008)...all built on the same platform with some differing engineering for the sheetmetal. I can easily see a Motor Trend or Car and Driver comparison of these three vehicles. That's the point of the ad.

Now then, just to add fuel to the domestic/foreign car debate...my '97 Camry has 142K miles on it and is just starting to run a little rough. My 2001 Town and Country has 70K miles on it, and I just found one of the calipers on my rear disc brakes had SHEARED IN TWO LENGTH-WISE!!! I'm lucky it didn't lock up or cause a leak.

My next car might be another just-as-safe-as-your-BMW Camry :)

BMW's car-less swipe at the competition

Joe Bagadonitz, Columbus, OH — Wed, 11 Jul 2007 18:26:32 GMT

WOW! This is what advertising is about. Get the emotions rolling! Nothing sells product like emotion. Its all about the brand. Further proof that most people are just consumer lemmings.

Any luxury car market manufacturer seeks to appeal to their target market. Do you think that the companies aren't aware of your emotions? We get so worked up about our cars, homes, TV's, etc. Why do you think American debt is at an all time high? Almost all people/families spend more than they make and live off of credit.

If you can afford a car like a BMW, buy whatever you damn well please. If you can't, like most of us, then you buy the safest, most utilitarian vehicle that appeals to you the most.

All of you Beemer drivers that look down on people who drive a functional vehicle at a lower price point can drive around safe in the knowledge that you have made the world a better place to be.

BMW's car-less swipe at the competition

robert, Auburn, AL — Wed, 11 Jul 2007 18:41:33 GMT

I think all of yall need a hobby. A car gets you from point a to b. Who cares! If you pay more than 30 thousand for a car, you must have a good career and smarts, but to pay for something that expensive -no common sense. Ill take two Accord's decked out with leather, all add-ons and 35 MPG for what 1 BMW costs. I bet it goes at least 100 thousand miles farther in the engine too! Im laughing at all these comments.

BMW's car-less swipe at the competition

Nick, The Jerz — Wed, 11 Jul 2007 18:53:25 GMT

Propellers Andy.
I like the ad, but there may be problems with the 1-series(yes all you non bimmer fans a 1) and the mini even though they are still very different cars(especially the 4 vs 6cyl).
The only bad thing about not having a parent company is that you can't get the same car for less just without the name.
I have driven 4 cars mainly, 1992 735iL, 1990s pontiac mini van, 04 vibe, 03 pilot and I can honestly say that I enjoy my car(the 7er) the best. I look for excuses to drive my car. The vibe handles well but is unsafe above 80mph, the honda is very disconnected from the road(it is a suv tho), and the minivan, though good in straight line, is as agile as a walrus. Not to mention the 7 has more gadgets then any of the other cars despite its 15 years of age. There is just an undescribable feeling(which im sure Andy knows) when you drive a bmw vs any other car. Yes audi and mb are right there but other then that nothing can compare(other then the p-car). A wise man once said:
"Cheap and reliable isn't fast.
Cheap and fast isn't reliable.
Fast and reliable isn't cheap."

BMW's car-less swipe at the competition

D. T. Idaho — Wed, 11 Jul 2007 18:56:34 GMT

BMW makes fine cars. I drove my 528I for over 300K miles! However my American made Chevy blows BMW away in style and performance. The New beemers look just like a Saturn or Hundai. YUK!

I'll take my Corvette over any car made, even a Bugatti! 300HP ad still 30mpg!

BMW's car-less swipe at the competition

Gordon Brown, Shawnee, Kansas — Wed, 11 Jul 2007 18:58:57 GMT

Looked at both BMW and Mercedes. BMW doesn't come anywhere near close to the performance and style of the SL65.

BMW's car-less swipe at the competition

Tim, Naples, Florida — Wed, 11 Jul 2007 19:07:37 GMT

I looked at Acura, Lexus, and Audis (owned a Volvo - junk) before I bought my BMW, and although not the most reliable, I was just tired of driving ordinary Joe Lunchbucket cars. When I see Mercedes, I automaticlly think Chrysler because to me that's what they are. As far as those that bring up the impact on the environment, we're talking about an Ad, (focus here)so don't let what damaged your mental health in the past influenced your answer. For those that bring up the made in America issue, if the autoworkers could just get the engineers and the upper management to stop supporting a billion dollar parts industry (Ford-Motorcraft, Chrysler-MOPAR, Etc.)and build a quality car than I would be more than happy to buy GM, Chrysler, or Ford so long as it too is built in America (and not say Mexico or some other foreign country)

BMW's car-less swipe at the competition

Bernard , Virginia — Wed, 11 Jul 2007 19:08:35 GMT

if you think about it, this is exactly what this ad has intended, dialogue about bmw's...doesn't matter who else you compare them too, lexus, toyota, or any other japanese or american car,bmw will always be the main point, dialogue begets interest, a few more smaller less notable ingredients and you've got customers, can't be too upset about that...

BMW's car-less swipe at the competition

David Shaver, Atlanta, GA — Wed, 11 Jul 2007 19:15:58 GMT

I have been reading about the BMW and it seems that the major draw is the snob appeal and the high price. I will stick with my Honda. I just traded a 15 year old Honda with 215,000 miles without major repairs and my son drives a 20 year old Honda with over 315,000 miles and no major repairs. Why pay more money just to say you drive a German auto. I also have a 2000 Mercury Marquis (which was made in Canada) and it is still like a new car with over 120,000 miles on it. Oh, by the way, my last Honda was made in Ohio and Honda also makes a great Gold Wing motorcycle.

BMW's car-less swipe at the competition

pete morris, portland, OR — Wed, 11 Jul 2007 19:18:12 GMT

Made in the USA, profits sent overseas. Made overseas, profits distributed publicly. Advertising dollars lavished on media outlets, profits diffused. It's a clever ad addressing a slice of reality, but I think I hear Nero's fiddle in the background.

BMW's car-less swipe at the competition

John Hill, Mesa, Arizona — Wed, 11 Jul 2007 19:28:30 GMT

I wouldn't take a BMW if somebody gave it to me for free!

Give me my 1970 Plymouth 440 Cuda and 1974 Dodge Challenger Rallye...both in MINT condition anytime!! My cars are APPRECIATING in value (nearly 6 digit figures) at a RAPID rate. Your BMWs lost half their value when the left the showroom lot. My cars can BLOW your BMWs off of the highway even if you had a quarter mile head start! My cars turn heads in my directions anywhere I go. I wouldn't look twice at a BMW of any kind.

Enough said....

John "Moparmagic" Hill

BMW's car-less swipe at the competition

Kevin J. Bonnington, Portland, Oregon — Wed, 11 Jul 2007 19:28:48 GMT

Ohy boy there is a lot of misinformation out there about this company. Allow me to kindly ensure that everyone knows the truth.

For one, BMW did not make engines for the WWII German government. Their factories were, however, required to produce train brakes. If you want to be against a company for Nazi ties, go with Siemens for their radio technologies or Bayer for their gas chamber efforts.
Also, BMW's are generally more fuel efficient than most other makes of comparable size. The 6 cylinder models are some of the most efficient on the planet. They have also been the original driving force behind the development of hydrogen power. Ford has just decided to copy them in every aspect, 10 years later. You'll also notice that BMW has leased out 100 hydrogen cars already. Zero emissions are about as low as they go.
I have been to BMW's SOUTH CAROLINA plant in which they build z4's and X5's, and they only employ American workers to do it. The only Germans there are management. The Spartanburg area has been turned into quite a lovely area with the flow of BMW money. Supporting Wal-Mart is the real bad idea.

Lastly, My BMW M3 just hit 200,000 miles the other day, and it still has greater reliability than most American cars. When you care for a car, it will care for you.

BMW's car-less swipe at the competition

John, Columbus, Ohio — Wed, 11 Jul 2007 19:28:56 GMT

I've sold Mercedes for 10 years and I'd have to say that a BMW handles better it's fun to drive andthe younger crowd loves it and they end up buying a Mercedes latter in life away. A Lexus has the best sound system and women like it. A Jag looks the best but repairs kill you. And a Mercedes gives you luxury and you can run it into a wall @ 40mph and walk away from it but quality control has been an issue from time to time. And most Volvo owners smoke pipes it's all true. Morral of the story don't fall in love with just one mix them up from time to time they're all like fine wines it's a matter of taste.

BMW's car-less swipe at the competition

Rodney, Edwardsville, PA. — Wed, 11 Jul 2007 19:31:09 GMT

The ad is tastfully done! If you have ever owned a BMW and you had trouble with it, I can understand the bad reviews! I personally Know more then 20 very satisfied BMW owners and I'm on my third XI since 2001. Out of respect for other well built cars on the market, each and everyone of us will be proud owners of BMW's as long as we can afford them.

BMW's car-less swipe at the competition

Tony Maurus Auburn Hills MI — Wed, 11 Jul 2007 19:32:40 GMT

In addition to ethanol vehicles, Chrysler Group has been a leader in supporting biofuels. Each Jeep Liberty is fueled with B5 (5 percent biodiesel) at the factory and the program will continue with the 2007 Jeep Grand Cherokee Diesel - the company's first diesel-powered full-size SUV with a new 3.0-liter Mercedes-Benz engine. Going forward, the Chrysler Group continues to look for ways to leverage the diesel expertise of its sister division, Mercedes-Benz, to bring clean-burning diesels with superior fuel economy to consumers. Today's diesel engines are up to 95 percent cleaner than the diesels of 15 years ago, and provide an average of 30 percent better fuel economy.

Chrysler also has its eye on future technologies including hybrids and fuel cells. The new two-mode hybrid system, developed with GM and BMW, leapfrogs traditional hybrid design by improving fuel economy by up to 25 percent. Chrysler Group will introduce this system with the Dodge Durango in 2008. And with more than 100 fuel cell vehicles on the road today - more than any other company - Chrysler is helping to speed the development of hydrogen-powered vehicles and promote customer familiarity. BUY AMERICAN

BMW's car-less swipe at the competition

Steve in AZ — Wed, 11 Jul 2007 19:37:30 GMT

By the quick read of this blog there's clearly two sides of BMW, those that love them and others that do not.

I do not own a BMW, and could really care less eitherway about them. Other than it seems there's a high percentage of BMW drivers that become instant A-Holes behind the wheel, I still thought the ad was pretty cool.

Okay that comment wasn't fair to BMW, I'm quite sure the car had nothing to do with the personality changes.

BMW's car-less swipe at the competition

Julie, Long Beach, CA — Wed, 11 Jul 2007 19:39:43 GMT

I love the look of most of the BMW's especially the X5, but unfortunately, they are so expensive and I'd rather send my kids to private school. Here's something to think about, once it's been in an accident, it all becomes pretty much worthless and not worth the finance charges you paid on such an expensive vehicle. What cracks me up, is that in CA (can't really speak for any other state)there are so many people who lease or finance BMW's but can't even afford to buy a house. They'd rather drive a car and show off and pretend to have what they really don't. So many of these young people live at home with parents or have obscene debt. All to look cool and drive the ultimate driving machine. I bought a brand new jeep in cash because it was affordable and yeah it looks nice and in my experience, they aren't bad cars (regardless of what company or parent company owns JEEP). Most likely I wouldn't be able to pay cash on a BMW X5 because they are so expensive. But why does anyone really need a super fast car anyways? The speed limit in most states is 65 mph. The most people probably drive is maybe 80 mph. Most all cars go at least 80. You get caught doing even that, you get a ticket or you can cause a major accident and kill someone. Bottom line is, ALL Cars depreciate, you'll never get your money back. What should be most important is that it should get you where you need to go without breaking the bank. Look, I am a homeowner (and not of a crappy house), at least if I sell my house, I'll get a substantial return on my investment. My car won't get me anything but from point A to B (just like a BMW).

BMW's car-less swipe at the competition

Joe, Miami, FL — Wed, 11 Jul 2007 19:43:30 GMT

Folks....fact is, BMW is an Engineering Masterpiece. Road handling characteristic are hard to match. The Truth about the seperation of Mercedez & Chrysler is that the US auto manufacturer still has (several millions of dollars) pensions + health care that need to be paid out. Mercedez is an auto giant, not a care giver for retirees. Pension & Healthcare concerns are why they broke up.

A Venture Captial company "Cerberus Capital Management" recently acquired Chrysler for $7.4 Billion. Chrysler is now privately owned!! Who knows what's in store for this US auto giant.

PS my next car will be an Infinity G35s

BMW's car-less swipe at the competition

Patrick, Bay Area, California — Wed, 11 Jul 2007 19:48:25 GMT

Everyone keeps talking about the "price" and "cost" of a BMW. You don't drink wine on a beer budget. Buy your Hyundai, Fords, or Kia's, those are in your market. But when you want to eat steak, you don't settle for chuck. It's like a fancy restaurant that doesn't list prices, if you have to ask, you probably can't afford it. BMW is about an experience, a standard that frankly not many other manufacturers can meet. So if you want to continue to complain about the price, or the gas mileage - fine. Just make sure you complain about the difference in price between Smirnoff and Grey Goose - just like those, some people can't taste the difference and ignorance is bliss. Don't knock people down because you don't understand it.

BMW's car-less swipe at the competition

Aaron, Milwaukee, WI — Wed, 11 Jul 2007 19:51:03 GMT

I think many of you don't quite get it. BMW makes cars for people who can appreciate a fine sporty automobile. There is a feel to a bmw that no other sedan has, others try to emulate it but their budgets usually get in the way. If you don't agree maybe you should be in a Buick. I have a '97 bmw 328is which has 150k on it. Other than basic maintenance I have had no problems. Sure materials for an oil change cost $50, (I do all my own maintenance) but it takes seven (7) quarts of synthetic, and I would have it no other way. The car has seen a few seasons of scca sanctioned solo II racing, and I beat the piss out of her every day. I always say 'a redline a day keeps the doctor away' No other car could cope with me for so long. It’s fast looks good, and handles great. I will always look to bmw first when purchasing an automobile. (And if the f800 weren't so ugly I would have one of those too)

BMW's car-less swipe at the competition

Estoril Blue — Wed, 11 Jul 2007 19:56:11 GMT

I've owned 3 BMWs - a '98 M3, a '01 328i, and a '02 M3. All were pleasures to own and drive. I wish the same could be said for BMW dealer service - why are Lexus dealers so much better at customer service than BMW dealers?

BMW's car-less swipe at the competition

Mike, Lakeland, Florida — Wed, 11 Jul 2007 20:03:10 GMT

first of all... i agree with the poster that mentioned the a/c. ours sucks. but its the only complaint. my wife drives an '06 330i and she loves it. one thing i wanted to correct is that bmw's are not expensive to maintain. quite the contrary: they're 100% FREE for the first 50k i think. oil, windshield wipers, everything... and the dealership folks treat you well. not like rollin' up to a ford dealer and the vultures pounce. let's stop comparing an $18k fusion with a bmw though. i mean, really.

BMW's car-less swipe at the competition

Jim Mack — Wed, 11 Jul 2007 20:04:48 GMT

I have a Corvette and a Lexus SUV...I'll match them to any BWM, in either performance or luxury. Ultimate driving machine...try a Vette and then get back to me. It'll eat your BMW for lunch.

BMW's car-less swipe at the competition

john, Columbus, Ohio — Wed, 11 Jul 2007 20:06:39 GMT

Julie, you can sleep in your car but you can't drive your house. Good comment anyway.

I just thank God we live in a counrty were people can afford these cars. Or I'd be unemployed.

BMW's car-less swipe at the competition

Jerry Allentown PA — Wed, 11 Jul 2007 20:07:12 GMT

BMW really has a single boring design that they make in 3 sizes....3,5,7 series - they all look the same...lame.

BMW's car-less swipe at the competition

James Hunter — Wed, 11 Jul 2007 20:14:00 GMT

But Mike, your corvette is made of plastic and fibreglass, you may beat us in top speed, but we walk away after the sudden stop!!!
Long Live German Steel!!!

BMW's car-less swipe at the competition

Brian, IL — Wed, 11 Jul 2007 20:20:35 GMT

I prefer to sit back and ride in my clunker!! It's all about the house I live in and the money I've saved and invested, than getting looks because of the car I drive.

BMW's car-less swipe at the competition

Markus, Seattle — Wed, 11 Jul 2007 20:30:16 GMT

Had my Bmw for a year now and no problems. It's funny reading about how folks are comparing the various intro luxury cars......by intro I mean BMW/Mercedes/Lexus/etc. cars compared to say....Bentely, Maibach, etc. 2 distinct levels of the overall luxury market.

At any rate, BMW, Mercedes, Lexus, Acura, Infiniti have the various luxury bells and whistles; however, they are marketed towards different segments of the luxury market. People that really like to drive and like the handling of a sports car along with luxury will most likely choose BMW or Porsche. People that want luxury but are more value-minded will most likely choose an Asian variety. Mercedes still leads as the overall luxury standard.

BMW's car-less swipe at the competition

Mark, Tulsa OK — Wed, 11 Jul 2007 20:35:12 GMT

I've owned American, German and Japanese cars. We currently have a 1995 Lexus SC400, and a 2005 Lexus RX330. I want a new car to replace the SC400, but it will not break! It just keeps going and going...

Check long-term reliability - BMW and all European manufacturers do not match up to the Japanese. American cars are even more reliable than most European cars. Mercedes has absolutely horrid reliability as do the BMW 7 series.

But the European cars are hot looking. The BMW 6 series give me goose bumps... But I tend to keep cars a while, so I will continue to buy Lexus since they are the most reliable cars on the road.

I'll be glad to buy American or European cars when they conquer their reliability issues.

BMW's car-less swipe at the competition

Jon Peterson, Philadelphia, PA — Wed, 11 Jul 2007 20:40:23 GMT

Anyone who has said anything negative about a bmw has never owned one.....and likely can not afford one. As long as I can afford it I will drive a BMW every day for the rest of my life. There is no other car that comes close.

BMW's car-less swipe at the competition

Carol M — Wed, 11 Jul 2007 20:41:58 GMT

I own a BMW X3. I love it. I've also owned Japanese cars, (Toyota, Nissan) and they were okay but my beemer is the absolute best ride I've had in my 54 years on this planet. The free maintenance is great, they even put air in my tires, wash my car and give me a loaner when it goes in for routine maintenance. All the American cars I've owned had one problem after another and their value dropped each year like a hot potato. Excuse me, but my beemer's kelly blue book price is just a little lower than what I paid for it nearly 2 years ago. Also, I would like to add that not all X3's are made here. Mine was assembled in Austria.

BMW's car-less swipe at the competition

T W, Bft, SC — Wed, 11 Jul 2007 20:48:37 GMT

I have a 72 Chevy, 74 Ford Pinto, 85&87 Toyotas, 90 Honda Accord, 90 Chevy PU, 94 Honda Civic, 94 BMW 740i, 97 Buick Riviera, 98 C280MB, 02 Tahoe, 02 Avalanche, 03 C230MB, 04 BMW X5, 04 BMW 325Ci, 05 BMW 330Ci, now 06 BMW 330i sedan, and 07 C230MB (My Wife's). As you can see, I have driven a few across the spectrum and I will say from my view If the Lord allows I will stay in BMWs: Performance, Agility, Maneuverability, and Handling are unmatched with awesome mileage. As for the advertising that is what you do to get you product seen, but the reputation is based on the QUALITY!! Good product speaks for itself!

BMW's car-less swipe at the competition

Mike, Rockville, MD — Wed, 11 Jul 2007 21:00:40 GMT

I am very fond of BMW, for two simple reasons:

1) The inline 6-cylinder engine (NO V-6s), and,
2) Rear wheel drive.

I will never own a car with front-wheel drive and/or a V-6. Very, very bad experiences with both.

FWIW, I'm a satisfied 2001 330xi owner.

BMW's car-less swipe at the competition

Samd — Wed, 11 Jul 2007 21:08:31 GMT

I loved the comment which called drivers of imported cars "traitors". For years, American cars were engineered like a light-bulb and they "burned out" as soon as you hit 100K miles or required major maintenance afterwards. German and Japanese cars are engineered to be "tight" and that translates to few problems and excellent driving performance - including reasonable mileage. BMW is in its own class but Acura beats it in value while offering same or better driving performance. If you "push" your car to over 100 mph, you will notice how comfortable Acura's engine sounds - and stays under 4000rpm. Redline is at 7000 rpm. I have no idea how fast this car can go :) BMW can do the same, no question.

BMW's car-less swipe at the competition

Tony Pepitone, St Thomas, USVI — Wed, 11 Jul 2007 21:17:16 GMT

I live in the Virgin Islands and drive a 1989 3251 with 143,000 miles. Bought this convertible cheap and have over the months restored it to showroom. This car has classic lines and is one tough monkey up and around the mountains. 30 mpg to the gallon best money I ever spent. The more you know about the car the more impressive it is. I'll keep her forever!!

BMW's car-less swipe at the competition

Keith Monahan — Wed, 11 Jul 2007 21:36:27 GMT

I owned a 2000 BMW 328 Coupe a few years back that I loved. It drove like nothing else. Because of a few minor, but expensive repairs, I sold it for a Honda S2000. I immediately regretted my decision. Hondas and toyotas are incredibly reliable machines. Unfortunately, they are like appliances and aren't as satisfying to drive. Last week I picked up a 2004 BMW 330 Coupe and have been on cloud nine ever since. If you are a passionate car person that appreciates the driving experience, a BMW is for you. If you haven't driven one, you have nothing to campare to. You probably will be happy with your ho hum Ford Five Hundred. Ooops, I mean ho hum rebadged "Taurus".

BMW's car-less swipe at the competition

Drew L, Nashville TN — Wed, 11 Jul 2007 21:44:43 GMT

Headline from this month's Motor Trend: The King Is Dead...Infiniti G37 Coupe Beats the BMW 3 Series. Performance + Style + VALUE. All things being equal, for $8K less.

Japanese quality vs. German engineering...hmm.

Never known a BMW owner satisfied with their reliability...always in the shop and very expensive.

I drive G35 - never looked back (except at the Bimmers in my mirrors...).

BMW's car-less swipe at the competition

Robert '88 635csi — Wed, 11 Jul 2007 21:49:22 GMT

I think most of you are missing the point of the article. It's not that BMW's are better than the other brands. They are, but you are paying a hefty premium for diminishing returns of quality & performance. The point of the article is that BMW is advertising the purity of the brand which most other auto companies cannot do. I'm sick of seeing reskinned Mazda 6's as Ford Fusions/ Mercury Milans and Licoln Zephers and congratualte BMW for staying pure.

BMW's car-less swipe at the competition

Nelson, Orland, Florida — Wed, 11 Jul 2007 21:49:52 GMT

As a former Mercedes, Lexus, Audi and Acura owner, BMW is the best automobile made today! Your investment in a BMW will be safe. It's got one of the highest ranked resell value! You can't get more bang for your buck. The driver experience of these vehicles is supreme to all! I am a BMW purchaser for LIFE!

BMW's car-less swipe at the competition

Flingus Maximus, Cumming, GA — Wed, 11 Jul 2007 21:52:20 GMT

Ford ruined Volvo, Jag... Most American made cars are crap. More power to a company that doesn't compromise quality. Anyone who says they will replace brake PADS for 50,000 miles is on my cool list. Brakes went on my Corsica after 12,000 miles and GM said, TOO BAD.

BMW's car-less swipe at the competition

Michelle Doe — Wed, 11 Jul 2007 21:55:50 GMT

I just saw an email video that showed a car with a water powered engine. When BMW or any other dealer sells one I will consider buying a new car. I drive an SUV because of driving in the mountains and on the snow in winter. But I try do limit the miles I put on the road to reduce my carbon footprint. When BMW or anyother dealership really looks toward making the world a place not dependent on gas and oil, they will truly be the leader.

BMW's car-less swipe at the competition

shad denver — Wed, 11 Jul 2007 21:58:17 GMT

I just bought the Lexus 07'IS350 over the 07'BMW 330I. I found the BMW uninteresting and unexciting personally. My only real issue with BMW is their new models always make the predicessor look extremely outdated. Now, if you ask me about an Audi A4? Silver. I have no style of my own and I'm a young urban professional and don't know any better? I bought a Passat with five circles, then I whole heartedly agree with BMW. It's a Volkswagon Beetle at heart, sick.

BMW's car-less swipe at the competition

brian moomba — Wed, 11 Jul 2007 22:06:40 GMT

why doesnt the ultimate driving machine ever have ultimate drivers driving them. they are usually in my way

BMW's car-less swipe at the competition

Jim Bernardo — Wed, 11 Jul 2007 22:49:11 GMT

I have owned two Toyotas, a Peugeot, two Chevy Blazers, a Suburban, a Ford Probe, a Mercedes S-class, an Isuzu Impulse, a BMW 5-Series, and two Chrysler Pacificas. Loved the Blazers and the Suburban, the Toyotas were rock-solid, the Mercedes was a joy, and the Pacificas are biggest, crappiest, most worthless pieces of crap I've ever owned (bought them both at the same time as family/kid haulers). Nothing...NOTHING even approaches the experience of the BMW...the most well-designed, well-engineered vehicle I've ever owned, bar none, the most fun to drive, the only vehicle I ever owned that put a smile on my face every single time I got into it. Like others here, only service I EVER had to do was regular oil changes/maintenance, which BMW did for free for 50,000 miles. And oh, by the way, I AVERAGED (city and highway)24-26 MPG, and that's over a four year period. There isn't an American car that can touch it, and pretty much no car in the same price range built anywhere else on the planet. By the way, when I bought mine, the sticker on the comparable Lexus was approximately $10K more than my beemer. I can't wait to buy my next one...

BMW's car-less swipe at the competition

Roy R. Phoenix, Az. — Wed, 11 Jul 2007 22:53:01 GMT

BMW makes good cars but,...
Two relevant data items:
1. I owned two BMWs... Two 70's vintage 2002 "pocket rocket" models that were quick and fairly dependable and which cost only ~$1000 more than competition at the time.
2. Was in Europe last Sept. ... Lots of MODELS of BMWs that are NOT sold here in the U.S. Smaller family and enthusiast cars not "prestige" cars starting > ~$26K for a baseline model.

BMW has written off the enthusiast car; I purchased a Mazda 3; I could purchase a Mazdaspeed3 which has performance close to an M3 BMW at less than 1/2 the price of an M3!!!

BMW's car-less swipe at the competition

John- Mobile — Wed, 11 Jul 2007 22:57:25 GMT

I like BMW's latest ad...Brakes and Rotors guarantee to for 50,000 miles ……gosh I hope brake pads and rotors last 50,000 miles or the breaks are under-engineered…..seems a guarantee that is not needed unless you have a Formula 1 or you drive your Beemer always like a Formula 1?????

BMW's car-less swipe at the competition

Matt, Stockton, CA — Wed, 11 Jul 2007 23:05:04 GMT

If you think their cars are nice, you should try their motorcycles. Pricey, but worth every penny.

Ask how many Japanese made motorcycles can expect engine lives over 100k miles (the BMW R series engines can)!

BMW's car-less swipe at the competition

GB, West Chester, PA — Wed, 11 Jul 2007 23:16:30 GMT

I find it amusing that the author of this blog -- nor hardly any of the above commentators -- get the point of this ad. It is not a dig at DaimlerChrysler. See, if it were, it would be a dig at Chrysler, since Daimler/Mercedes is the "parent" (albeit for not much longer). BMW wouldn't accuse Chrysler of competing with Mercedes. Everyone knows they don't. Instead, it is a dig at Audi. Audi has been growing globally (not as fast in the US, but we're not the only county in the world despite what many Americans think). Audi is starting to make serious inroads on BMW turf. And BMW sees Audi as a threat. So they'd take a swipe at "AUDI" in this manner. What's most important is that Audi has Volkswagen as it's "parent company." And, in many makrets, much has been made fun of the fact that Audi and VW actually COMPETE on the same turf (see the Toureg vs. the Q7 -- same platform and target, some upscale versions of the Golf vs. the A3 -- same platform and target, and the Phaeton vs. the A8 -- same platform and target). They're having a little fun at VW/Audi's expense. They'll take stabs at Daimler as well -- also a direct competitor. But not in this manner. Frankly, I find the fact that the blogger missed the point a little disturbing (it's a major deal to be part of a site like MSNBC, after all, with a link as prominent as other news articles as of this typing). A little more understanding of the subject matter and research next time (it's not auromatically BMW vs. Mercedes). Also missed, but to a lesser extent, was the fact that BMW was a failed parent and lost billions on the Rover Group in the 1990s -- and some "high end" Rovers (an oxymoron perhaps -- but nonetheless) were starting to intrude on lower end Bimmer turf. Irony. Funny.

BMW's car-less swipe at the competition

Steve from Collegeville, PA — Wed, 11 Jul 2007 23:29:23 GMT

Ads sell cars. That's the reality of it. Good or bad, they convince people that they need what they can offer. Buying and driving a BMW, or any equivalent automobile or SUV is like buying and operating two very adequate and efficient vehicles. How many cars do we really have in our driveways? And, of course, we need them, right? Do we...

BMW's car-less swipe at the competition

John Doe, Seattle, Wash. — Wed, 11 Jul 2007 23:45:13 GMT

I don't care what anybody else says. The Geo Metro has been and will always be the best drivers car on the market.

BMW's car-less swipe at the competition

Everett Perkins, Scottsdale, AZ — Wed, 11 Jul 2007 23:52:28 GMT

G.B. in Indianapolis is right on the money! BMW autos are nice, but BMW motorcycles are wonderful!! Wouldn't dream of riding anything else.

E. Perkins, Scottsdale, AZ

BMW's car-less swipe at the competition

Brian B., Pasadena, CA — Thu, 12 Jul 2007 00:13:41 GMT

BMW makes great cars that they handle well, but there is nothing like the Quattro from Audi. BMW's lack of focus in this arena is surprising, maybe people aren't willing to pay the additional $$ for the x-drive that the offer in some models.

The VW/Audi partnership ensures better technology in VW and lower global supply costs for both. Driving my current Audi A6 Quattro with the 4.2 doesn't remind me one bit of the VW's I've owned in the past.

BMW's car-less swipe at the competition

R. Cooper, Coventry, Rhode Island — Thu, 12 Jul 2007 00:32:05 GMT

To Doyle in Arlington, TX
I recently bought my first BMW after years of supposedly better fuel efficient Japanese cars. I tested them all! My used (2004) 5 series get almost 30mpg on the highway and averages 27 city/hwy. Hardly a gas guzzling behemoth. And it's a heavy, safe car that drives like a sports car when I want it to. I AM a believer. Plus I don't pay a bean for maintenance. I'd say they have the right idea!

BMW's car-less swipe at the competition

JP, Northeast NC — Thu, 12 Jul 2007 00:32:38 GMT

Well, I guess I will join in! Driven lots of cars over the years. MY first BMW a 1974 2002 bought used in 1982 from a friend, had 100,000 Miles when I bought it. I drove it another 150,000 miles before I sold it. Never left me stranded, and just great fun to drive!

We bought a 325it wagon about a year ago, actually my beautiful wife bought for my (??th birthday). Like others have said previously, it just puts a smile on my face when I get in it. It just feels right! The car is solid. The inline 6 cylinder is silky smooth and during long trips the gas mileage avgs 29 Mph.

I had oportunity to drive a new Toyota Camry some weeks ago and I guess I had withdrawl pains from the Bimmer, as I liken the Camry driving experience to driving a "Toaster" for lack of a better way to describe it.

Maybe the Asian Makes are More Reliable, I don't know! What I do know, mine is extremely reliable, and dealer servicing of the car they take care of you.

I believe this - Be Good To Her and She Will be Good To You!

BMW's car-less swipe at the competition

Rob, Honolulu — Thu, 12 Jul 2007 00:49:52 GMT

i don't think that bmw's position is valid. I think chrysler likely benefited from the arrangement while they were with mercedes via financial infusion as well as being able to pool the engineering resources of both companies to improve the cars that chrysler put out. I think ford had a similar beneficial impact when it took over chrysler. Jaguar was famous for breaking down prior to ford ownership. Now they have improved alot in this area, thanks to ford. with bmw, i know some people like their cars but i don't really understand what the attraction is to that make. my parents have had many different high end cars to include mercedes, cadillac, bmw, volvo, lincoln and others. i drive them all and see how well they hold up. the bmw is probably the worst of all those brands. even the larger models are more cramped inside than some of the above brands. Also the price is high and so is the maintenance. i recall one time a year or so back, a 4 year old bmw they had needed over $7000 worth of maintenance/repairs within a three month period, which wasn't covered under warranty. so to me, if the car is expensive, its not particularly comfortable, it requires frequent and costly maintenane, in my opinion, its junk. on top of that the styling of it is not immediatley distinctive. unless your fairly close to it and look right at it, it can be mistaken for a Honda or similar. it doesn't look like anything to me. As i said, i cannot see why anyone would want a bmw based on the ones i have driven. a ordinary chevrolet is more comfortable for everyday driving around.

BMW's car-less swipe at the competition

Wjack, Summerville, SC — Thu, 12 Jul 2007 01:53:29 GMT

I have a '92 525i that will be 16yrs old in Sep. This is by far the best all around car I've owned. The repairs have been in line with other makes of cars, but the driving,handling, and braking is by far superior to them. I also currently own a '02 Benz E320 and use to own a Lexus SC400.My next car will be a 3-series Bimmer. Bimmers are made for people who love driving.

BMW's car-less swipe at the competition

craig, ohio — Thu, 12 Jul 2007 02:25:39 GMT

I have a 2001 Cadillac STS, I bought it used in 2003 with 50,000 miles on it and it now has 110,000. It has the best stereo system (Bose 440 watt 9 speaker with 12 inch sub, all from factory) in any car I have ever been in. It has over 300 horsepower (northstarV8) and gets 28 MPG on the highway with A/C on. I have spent less then a grand on maintains and repairs since I bought it 60,000 miles ago (excluding tires). It only requires oil changes every 8 to 12 thousand miles. It has the original plugs, belts and hoses. Its fast, handles well, and has a great build quality. I agree about the unions being a joke, but I still love the way an American V8 sounds from my well padded leather seat. Like any car model/brand I could have bought the same one right next to it and it could have been a piece of junk. luck of the draw?....

BMW's car-less swipe at the competition

Lauren, OC CA — Thu, 12 Jul 2007 03:15:06 GMT

"Parent Company or not, Lexus is still not just one of the most luxurious automobiles cars made, but the most reliable car on the planet as well. I guess you have to choose your parents carefully........ "

Lexus are dule and boring parents who live in a house with wood paneling and flower wallpaper. The kind of parents that made you tell your friends you were adopted.

I love that BMW isn't afraid to stick out and take risks. That is one of the reasons why they are the ones who set the bar, not the competition. It will be hard for me to ever buy anything other than a BMW.

BMW's car-less swipe at the competition

E. G.Davenport — Thu, 12 Jul 2007 07:30:35 GMT

BMW builds $25,000 cars with and sells the name for $10,000.They make good cars but they are not much better that what is on the market. You wouldn't want to pay to service one. Make a note of this.All car manufacturers are making better cars, Not just BMW. Hyundai anyone?

BMW's car-less swipe at the competition

Bud, Richmond, VA — Thu, 12 Jul 2007 12:33:49 GMT

Frankly, I believe a BMW is just conspicuous consumption for the Nuevo yuppie. The price/value equation doesn't add up. I have never met a BMW owner that didn't have considerable problems and there must be a reason why most used car lots are have at least two of them. When I made business trips to Germany, the saying was, "Those of means drive MBs and those who pretend to be of means drive BMWs.

BMW's car-less swipe at the competition

R. B., Madison, GA — Thu, 12 Jul 2007 13:23:45 GMT

We own two BMW's (a 1990 5 Series and a 2001 3 Series) but never again. I have already spent more money on service for the 3 Series than I have over the entire life of the 5 Series. And I recently have had some service needs on the 5 Series but on July 9, 2007 was told by Athens (GA) BMW that BMW NO LONGER PROVIDES SERVICE ON CARS OLDER THAN 10 YEARS. The reason? NO TECHNICIAN TRAINING AVAILABLE FROM BMW. I had called the Athens dealer only because my dealer - Nalley BMW of Decatur, GA - had also failed to service the car. Why not trade my 5 Series in on a nice new one? First, the new ones get WORSE GAS MILEAGE THAN the 1990 model. Second, there is LESS ROOM IN THE INTERIOR OF THE NEW MODEL (in both the driver's area and the back seat.) Third, the stereo system in the new models can't compare to the old model (I realize that sound evaluation is subjective, but this is my confirmed opinion. I think it has to do with the shape of the smaller cabin.) Lastly, based on the significant and costly problems with the 3 Series, why would I buy any new BMW?

BMW's car-less swipe at the competition

FarmerP — Thu, 12 Jul 2007 13:26:58 GMT

A Ford model "A" truck from the 1920s with a 6 cylnder engine got about 14 MPG, a guy near my farm has one so this is verified my 2007 Dodge 1500 with a 6 cylnder engine gets 19 MPG. has anything really changed in 90 years?

The 100 MPG car has never arived and never will, not even from BMW. The formula is the energey in a gallon of gas, minus the waste of a internal combustion engine (90-70%), friction with air and road and then the mass of the car. Based on that a person sitting on a engine at 70 MPH (motorcycle) might get 85 MPG.

With that in mind we might need to rethink everything in the Automotive world. Meanwhile I will keep growning your food and fuel. With my gas guzzlers hauling hay and supplies around the farm. Maybe I will switch to mules...

BMW's car-less swipe at the competition

Andy O, Milford, CT — Thu, 12 Jul 2007 17:29:15 GMT

Bud,

That's the opposite from my experience. Mercedes is considered the lower end and BMW is the high end. Mercedes builds a lot more cheap cars then people in the US know about. They are equivalent to a Ford taurus in comparison. That's what 90% of the taxis are in Deutscheland. They are a dime a dozen. Even BMW's 1 series is classy and sporty, and drives like a BMW. Mercedes has many other markets then BMW though, for instance, check out their Unimog, a wierd off roading big rig.

BMW's car-less swipe at the competition

Shannon — Thu, 12 Jul 2007 18:20:00 GMT

Once a top notch car submits to a parent company, it is all over for them. BMW's ad is absolutely perfect! Have you seen the ratings on Jaguar before and after Ford bought them off? 60% climb.....straight down! My mom bought one in 2004 and has so far had to take it in for engine troubles at least 6 times. My 1992 BMW 330i however runs perfect and has never been to the shop. All I have to do is change oil, filters, break pads, etc.

BMW- THE ULTIMATE DRIVING MACHINE!

BMW's car-less swipe at the competition

San, Canton, Michigan — Fri, 13 Jul 2007 17:40:38 GMT

You buy what you can afford.

The prestige factor is relevant to many things, many cultures.

A car, at the end of the day, does not make or break you unless your the company advertising it, or your a celebrity pushing the product.

All this nonsense of one upmanship and outperforming is all part of business; but there will always be a car out there better and faster then yours. (Don't forget about the underground stuff!)

I may or may not make more money than all of you who have commented; however, I do know that my own feet are beyond any car.

BMW's car-less swipe at the competition

nicholas, pa — Fri, 13 Jul 2007 18:24:37 GMT

Nice try shad denver but there is no 2007 330i.
And your vette's may beat a bmw in a straight line but try racing one on a road with a curve and you will know which car is better.
For all you who think bmw could have better gas milage you obviously only know of the US spec models. They have multiple cars(120 and 123) that get over 50 mpg.
And for all of you who think you can't afford it you should try a used one, there is a 99% chance it will handle better then your current car considering you can't afford a new bmw. BMW is the only car that you can feel safe on the highway going 55 or the limited 155. They are the best handling cars along with the p-car in that price range.

BMW's car-less swipe at the competition

Dean Cook, Columbia South Carolina — Sat, 14 Jul 2007 13:54:45 GMT

I am employed in the car industry. I own a BMW and I work for Mercedes Benz. As a consumer, if I want a performance I will buy a BMW, if I want luxery, there is nothing to compare with Mercedes Benz.

BMW's car-less swipe at the competition

John Doe, Seattle, Wash — Mon, 16 Jul 2007 18:51:26 GMT

...BMW...the name speaks for itself...Merc is a good car as well but it is a good sitting machine like the recent Lexus, Audi and other beginners in this segment...

BMW's car-less swipe at the competition

Anish, Auburn hills, mi — Mon, 16 Jul 2007 19:09:14 GMT

BMW - Ultimate Driving Machine
Merc - Ultimate Sitting Machine
Lexus is joining the Sitting club
Acura - middle class luxury car

BMW & Mini doesn't share like their competitors
Merc and Chrysler looks alike (SLK and Crossfire)
Lexus and Toyotas looks same (many cars)
Honda and Acura looks same (accord = tsx)

BMW's car-less swipe at the competition

Anish, Auburn Hills, mi — Tue, 17 Jul 2007 13:16:45 GMT

BMW - Performance and Fuel efficiency
http://www.msnbc.msn.com/id/19792485/

Is Merc any closer to this ?

BMW's car-less swipe at the competition

Shannon — Tue, 17 Jul 2007 19:06:40 GMT

BMW- THE ULTIMATE SITTING MACHINE!

BMW's car-less swipe at the competition

Roger Kennedy, Hohenwald TN — Tue, 17 Jul 2007 19:07:51 GMT

BMW Rocks - BEST LUXURY CARS ON EARTH

BMW's car-less swipe at the competition

Joshua Fitsgerald, Brooklyn, NY — Wed, 18 Jul 2007 02:58:16 GMT

I would buy a Ford, if the Edge aka mkx looked better than the x5 and the rx300. OK, it's just as fast, and just as quiet, but it's BORING! I have an X5. I'm not going to spend my hard earned money on some car that feels like it can rattle apart after 2 years of ownership. Why can't we make better, cooler cars than the germans and japs? My ford literally fell apart, and when I went to the dealer, they did NOT want to help me. I felt like i was asking them a big friggin favor to order me a new gas tank because the one i had was so corroded it was leaking gas! If i want boring, i'll get a Camry. The explorer hasn't changed since it first came out over 10 years ago. A catchy name and edgy marketing isn't going to sell your cars if they don't strike any emotion in the publics eye. The Expedition, same style since it first came out with a 3rd generation grill and new taillights. Not even the mustang catches my eye. Enough with this retro stuff already! Am i going to tell myself that when my ac breaks on my brand new car on my way to the beach after working all week? Leaving well enough alone isn't gonna cut it anymore. America can compete, look at the Iphone, Razr, Ipod and the Xbox 360. But here we go, my xbox just like my old ford IS IN THE SHOP AGAIN!!! Why hasn't Motorola come up with a better phone than the Razr? The Rokr, Slvr and Sldr is the same thing as the Razr and the pebble is a joke. They were in the lead, now Motorola is struggling. DESIGNS GET OLD! Retool your factories, spend SOME of the profits you made and fight to stay in the lead.

BMW's car-less swipe at the competition

Margaret Donnelly — Wed, 18 Jul 2007 06:18:02 GMT

We bought our first BMW 9 months ago - Love the car!!!

- Before this the family owned a GM dealership for 56 years - Sold the franchise after my father passed away - GM wants to cut out the small town dealer for the flash of the mega dealer - No more GM products for this American -

:) BMW

BMW's car-less swipe at the competition

John, San Jose, CA — Thu, 19 Jul 2007 17:21:53 GMT

In my humble opinion, I believe that BMW's are overrated. I had a friend who was a great driver, until he got a BMW. From then on, he did not think twice about cutting across six lanes of traffic to make an exit, driving like a maniac, and basically being the a***ole, that most BMW drivers are on California Freeways.

BMW's car-less swipe at the competition

Rick C, Kansas City, MO — Sat, 21 Jul 2007 14:06:06 GMT

I dunno. I think people are going to see what they want to see. If they think BMW is the best then you're wasting your time arguing with them. The inverse is true as well.

As for my own personal experience, I had an '86 325es when I was in college. I bought it with 200,000 miles and put another 75,000 on it. I did have to put some money into it, but if you think you can own a car anymore (regardless of brand) and not spend money on it at some point, you're either very lucky, foolish, or just plain mistaken. All in all, I'd recommend one to a friend, as mine was driving just as strong @ 275K miles as it did when I bought it.

BMW's car-less swipe at the competition

Kim Ashmore, Clovis, NM — Sun, 22 Jul 2007 13:52:58 GMT

My 2001 Z-3 was a gift from my husband(now that's a fun car to drive) we also have a 2000 LHS Chrysler with 160,000 plus,and a Nissan Versa for our daughter. They've all been great cars, it's just the Beemer is the one everybody wants to drive!!!

BMW's car-less swipe at the competition

Rich Cariddi — Tue, 24 Jul 2007 19:47:50 GMT

BMW's car-less swipe at the competition

Jim McGovern, Hot Springs Village, AR — Tue, 24 Jul 2007 21:38:03 GMT

I was totally a GM fan up until 1984 as a result of too many problems with 2 Monte Carlos, a Cutlass Supreme,2 Regency 98's & an 84 Jimmy that leaked oil the morning after I bought it. The dealer stated the factory was aware of the problem, but decided they'd let the dealers repair it. I dumped it,& have since oowned or leased Nissans,Hondas,3 Mercedes,a Lexus RX300,& currently own my 8th BMW X5 & a 06 Honda Accord. All have been virtually free of any problems & probably haven't spent more than $1000 total on my Beemers from 3's, 5's & 1 740il. Nothing in my opinion,comes close to BMW! My X5 gets 19 in town,& have gotten as much as 24 mph on the hiway @ speeds in excess of the posted limits!! If I wasn't retired, I have me a new X5 & 7 series.( Next time you drive down the road, notice all the GM trucks that have only one parking lite on. If GM can't fix that problem, why would anyone want one??? JD Power must be getting paid off for the quality ratings they give GM , if they have financial problems, they should eliminate Pontiac, GMC pickups, and some of the Chevy lineup & tell the UAW to go pound sand!!

BMW's car-less swipe at the competition

Michelle Bliss, South Lake Tahoe, CA — Wed, 25 Jul 2007 00:27:46 GMT

"I've been sold on BMW for over 10 years. There isn't a finer drivers car on the market. Nothing comes close. And despite other's opinions, my car gets 30 or more mpg w/plenty of performance. I wouldn't exactly call that gas guzzling behemoths from the land of SUV drivers and big hair!"
Marty Williams, SF, CA

Marty you rock!!! Imagine the hairspray it takes to maintain that big hair and the effect on our ozone. Doyle: pump or aerosol?

I've had a BMW for 5 years....it's by far the best car I've ever driven. Luxury, performance, and first class service during every scheduled maintenance visit.

Something tells me the folks flaming on owners like myself is they secretly covet our vehicles because they cannot afford one of their own.

Remember, jealousy is shameful, and doesn't look good on ANYONE.

BMW's car-less swipe at the competition

Chris Wilson, Lubbock, TX — Wed, 25 Jul 2007 01:55:00 GMT

Greatly divergent lines of conversation here, so I will follow the thread that seems to be evolving. In 2002 BMW comes out with the current body style for the 7 series. Today, I challenge you to identify the the clones (every major large luxury sedan) vs. the BMW at 100 yards. They blatantly copy the superior vehicle yet claim to be innovative and fresh. Still the highest form of flattery if you ask me.

BMW's car-less swipe at the competition

RAJ RATNASAMY, MELBOURNE, FLORIDA — Wed, 25 Jul 2007 02:56:38 GMT

BMW is like a brand name in cars. you trust them when you buy. i have a lexus ES330 because I needed something bigger than a 3 series and my practical side took me to lexus but my next car will definitely be a BEAMER

BMW's car-less swipe at the competition

jl,somerset county, nj — Wed, 25 Jul 2007 13:43:24 GMT

i own a '94 530i touring(wagon). i have owned a 72 2002 coupe and a 74 2002ti coupe. all of these vehicles are great, reliable fun and unique transportation. a recent trip to VA in the touring with a full load, 95 degrees outside, air conditioner at maximum and 73.2 mph average netted 28.5 mpg. there and back. oh, did i mention that the 94 530i is a V8 with 165k miles on the odometer. bmw has a rich history. yeah, they made engines in WW2, cadillac built tanks. cadillac has a rich history, too. also, i would rather drive a car that is parentd by bmw than any of the others. i always wanted a mercedes until 1975 when the beasts became over engineered technilogical marvels that you couldn't maintain yourself. my only gripe is i-drive (drove with it it is okay), i just don't want any car to be smarter than me when it comes to vehicle control. that is why my last bmw will be a 2001 5 series touring.

BMW's car-less swipe at the competition

JB, Albuqurque, NM — Wed, 25 Jul 2007 17:01:52 GMT

The whole "support US companies" schtick is years too late and no longer relevant. Please take that crap to some jingoistic pro-American paranoia forum where it belongs. My Honda Valkyrie motorcycle has a larger percentage of parts made in the USA than any so-called "American" bike. It was largely manufactured and completely assembled in a plant in Zainsville, Ohio by UAW workers. The parts for most "American" cars are hecho en mexico these days. Most manufacturers across all industries thse days are multinational companies. Most "American" companies are owned in large percentages by foreign investors or parent corporations. Wether we like it or not, multinational corporations are the norm and NOTHING is really exclusively "American" any more. Lobby your congressional representatives to help keep manufacturing and support jobs in this country if you want to wave that particular flag on high.
So drive and ride what represents the best value for YOU (prestige IS a perceived value for some).

BMW's car-less swipe at the competition

Gayle Niemeyer Lexington, KY — Wed, 25 Jul 2007 17:33:36 GMT

I am a teacher and commute about 38 miles per day. Over the years, I have owned Oldsmobiles, VW's, Hondas, Toyotas, Audis and Lincolns. The very best vehicles are foreign built. I currently drive a Toyota Camry and I know where it's built and who built it. It's built in Georgetown Kentucky and built by Kentucky workers. Fords and Chevys are built either in Mexico or Canada. As for Chrysler products, I wouldn't own one.

BMW's car-less swipe at the competition

Eric English, Fort Wayne, IN — Tue, 31 Jul 2007 18:53:18 GMT

I am always amused by the fact that; if your against BMW it's not due to lack of performance, reliability, comfort or styling. If styling is an issue, it may be the pot calling the kettle black. BMW's are legendary and continur to produce "MICRO" 1 series to the insataible M6 and massive 7 series. Motorcycles? Yep they do it too....AeroPlanes? been there done that. I will patiently wait for a REAL reason they are lacking or deficient, but please make it something more potent than,
expensive(they are not)
poluting(they all do! get real)
ugly(come on, everything is ugly to someone)

BMW's car-less swipe at the competition

Brenda, Boulder, CO — Tue, 31 Jul 2007 21:45:16 GMT

My 2003 BMW 525i gets 44 MPG highway at 85 MPH, drives like a dream, and is hands-down better than every Audi, Infiniti, Lexus, Mercedes, Nissan, VW, Toyota, Honda and any "American"-made car I've ever owned or driven; (members of my family have all had the above-named cars & all covet my Bimmer!) I've not spent a single extra dime on repair, service or maintenance thanks to the awesome warranty coverage and pure brilliance in engineering. This car quite literally saved my life when a Toyota Scion driver rear-ended me a few months ago. The Scion was totaled, my Bimmer was driveable!!! My one--and only-- complaint is that Germans don't "get" cupholders, or Starbucks. They expect your hands to be on the wheel at Autobahn speeds & believe coffee should be consumed in a cafe, not a car! :) This car has been a dream to own and drive, and I won't drive anything else, ever again... that is, until the '09 BMWs with *the safest, most fuel-efficient* hi-performance hybrids go into production!!! And then the hydrogen ones!!! BMW, driving perfection.

BMW's car-less swipe at the competition

Vicky, SoCal — Tue, 31 Jul 2007 21:52:12 GMT

I have loved every moment of driving my seven year-old Bimmer, and will be buying another one this fall. I've owned Cadillacs, Oldsmobiles, a Corvette, two Saabs, an Audi, Isuzu, Miata, just to name a few, and BMW is the only car I will ever buy again. When I pull onto a busy freeway, I'm confident I'll make it. Fabulous car, great MPG. A little expensive to maintain after warranty, but, hey, that's why there are extended warranties. They're the ultimate!

BMW's car-less swipe at the competition

Jose Arellano Pomona Ca — Wed, 01 Aug 2007 16:56:42 GMT

yes honda's are great and so are Acura's, Lexus cars are great and so are the toyota Camry's BMW's are awesome I just purchased a used 2003 525i and it feels great when this ultimate driving machine grabs the road turning at 70miles per hour on the freeway. My eight yr old daughter is already asking me for it on her 16th birthday, all you haters out there at the end of the day you know BMW's stand out all the rest are followers !

BMW's car-less swipe at the competition

andy , queens New York — Sun, 05 Aug 2007 06:42:13 GMT

BMW, the best cars out there, my father was thinking about getting the new X5, and i am sorry Toyota does make one fine automobile, and so does Honda, they are nothing compared to BMW, and as for Mercedes Benz, all the "marriage" of the two did was bring down the quality of all Benz models, my father got a ml320 , and we have spent a little over 39,000 in repairs and still counting***, Mercedes screwed them selves over since day one of the "marriage" and they finally figured out that the marriage was a money pit, they have lost so many customers to BMW, (one being my self and my father) and this ad just shows it,as for Lexus, their handling is not the best out there,and acura has made way more power in their engines than their cars can handle, and i personally think American cars use cheap parts and it shows 1 year after the purchase of the car, at least with the BMW's their parts are expensive but they last more longer and give you the quality you always wanted, and hey nothing lasts forever but a car should last more than 2 years, thats one thing American car makers have not learned as of yet.!!!!!

BMW's car-less swipe at the competition

Anonymous, Phoenix Metro, AZ — Mon, 13 Aug 2007 03:26:25 GMT

I wish I can see that "pay nothing comparison to other makes" commercial!!!!!

BMW's car-less swipe at the competition

Greg, Madison, WI - Go Packers!!! — Tue, 14 Aug 2007 16:47:34 GMT

Thanks, but no thanks..... I'll stick with my American legacy - Cadillac DeVille. It has a great mix of all worlds combined, performance, power, luxury, and fuel efficiency. This V-8 delivers 300 horsepower, seating for six, spacious trunk capacity, towing capability, and the stability of front wheel drive with electronic traction control. All this while maintaining an average of almost 25 mpg. Oh yeah, and the first scheduled tune-up isn't required until 100,000 miles....... It is possible to have your cake, and eat it too!!

BMW's car-less swipe at the competition

V.C. New York, NY — Tue, 04 Sep 2007 12:58:21 GMT

As an owner of a 5 series and a Z4 models, I can personally attest to the fact that there is nothing like a BMW driving experience. My husband drives a 7 series which by far exceeds any Lexus (which is essentially an upscale Toyota anyway), Mercedes, Audi or Infinity on the market. When Detroit starts making comparable cars (unfortunately, not likely) we will consider purchasing them in the future. BMWs are Superior Cars. Period.

BMW's car-less swipe at the competition

callie smith — Sun, 09 Sep 2007 02:12:25 GMT

I LOVE BMW!!!!! Have had the pleasure to own three of them, they are great vehicles and service is excellent. my sister thinks her mercedes is the greatest thing ever - HA! not even in the same league.

BMW's car-less swipe at the competition

Tue, 01 Apr 2008 00:16:07 GMT

Oh sure, you're 3 series is "german". If digit 11 of the VIN is N... it was assembled in Africa. What crap.

BMW's car-less swipe at the competition

Lee, College Park, MDg — Wed, 18 Jun 2008 05:49:12 GMT

Rather ironic that BMW tried and (mostly) failed to become a multi-brand manufacturer themselves, and yet are now touting their corporate independence as a virtue. A decade ago they bought Britain's Rover Group (remember the Rover Sterling? That's OK, neither does anyone else), eventually selling or giving away Rover's assets - MG, Rover cars, and Land Rover, keeping only their Mini and the factory where it was built. They also bought Rolls-Royce, or more accurately, bought the rights to use the brand name, logo, and that famous front grille. Volkswagen actually bought the factory and the rights to make the car itself, which it now sells as Bentley.

BMW's car-less swipe at the competition

Erik H — Thu, 10 Jul 2008 03:25:54 GMT

J Haigh , are you aware of how many "foreign" cars are built in the U.S.? Do you have any concept of how many non mfg. jobs are created by these "foreign" companies . Ask guys who work in the industry , the domestics do not make a better product , they are robbing U.S. consumers . Thats why I have a BMW and a Honda in my garage , thats why foreign car sales are climbing . Traitor ?? That opinion is un-informed .

BMW's car-less swipe at the competition

Lisa, Summit, NJ — Fri, 25 Jul 2008 23:29:46 GMT

Anyone else experience what happened to me when my '06 BMW 325xi suddenly accelerated, plowing through the garage into the back of my house while I was braking? So much for that vaunted "safety"! I'm lucky to have escaped with "only" 10 stitches, home repairs, insurance costs, and the expense of a rental car while BMW looks for ways to justify this.

On the other hand, never had a problem with my Z3.

BMW's car-less swipe at the competition

thomas davis,monroe,la. — Fri, 12 Sep 2008 22:51:55 GMT

the 2009 hyundai genesis beats (bmw-lexis-benz) hands down on product quality and price........don't take my word on it .....test drive one and find out for yourself !!!!

BMW's car-less swipe at the competition

BM- trouble you — Wed, 17 Dec 2008 22:25:25 GMT

yeah... but it still Hyundai and that sucks!!

BMW's car-less swipe at the competition

SK — Thu, 05 Mar 2009 16:40:02 GMT

I don't get all the problems people are claiming to have with American cars. I been driving Chevrolets since 1985, with exception of one Nissan, which was a huge disappointment. I got rid of my 96 Lumina after 180,000 miles and 10 years because my wife was ready for a new car. I purchased an 06 Trailblazer and an 07 Impala. I will never buy anything but Chevrolet again.