JCPenney gets in the doghouse

pat James — Tue, 02 Dec 2008 00:31:48 GMT

i thougt it was very funny and orginal what a bunch of idiots a vacumn cleaner really

JCPenney gets in the doghouse

Sadden American — Tue, 02 Dec 2008 00:52:34 GMT

OMG! It's just a funny comercial! People, stop taking everything so seriously. It must be a slow news day when you report on something so trivial!

JCPenney gets in the doghouse

chris williams, burke va — Tue, 02 Dec 2008 02:48:17 GMT

Well Said! I am so sick of these disgusting ad campaigns that say nothing more than, if you love your wife, you'll buy her jewelry. Apparently your less of a man if you cant buy all that sparkles. And of course most companines, (obviously not Jc Penny's), wrap them up in some sentimental garbage commercials that appeal to all women and cause them to wonder "Where's mine?" Apparently the true meaning of the holidays is going rediculously into debt.

JCPenney gets in the doghouse

chris williams, burke va — Tue, 02 Dec 2008 02:49:20 GMT

JCPenney gets in the doghouse

Greta Johnson, Frisco, TX — Tue, 02 Dec 2008 03:15:23 GMT

You found this insulting? Really? I thought it was funny and seemed to be poking fun at the societal stereotypes, so lighten up. I would rather watch this video than one of those lame Jared ads shown way too ofter during the holidays.

JCPenney gets in the doghouse

Mike Curtis — Tue, 02 Dec 2008 03:16:11 GMT

I was NOT offended. Gee whiz I am getting sick of people who are so easily offended at every litle thing. The ad was too loong but the content was fine and the point was made and YES ...the gals DO like jewelry. Why haven't you been equally offended by the Zales Jeweler ads. There is no "dog house" but they make it clear the lady wants diamonds if you want to make her happy?!?! Get over it. Don't take yourself so seriously. Laugh a little.

JCPenney gets in the doghouse

Lizzie, St. Charles, MO — Tue, 02 Dec 2008 04:37:53 GMT

I viewed the video and perused the doghouse website. I can only think that the people who put this marketing campaign together are similar to the people who proposed Sarah Palin as a "qualified" VP candidate since of course we women are too blind to examine qualifications and would, of course, vote on a basis of gender-bias only. I find this whole JCP campaign insulting to both men and women, and completely agree that there are other funnier and more subtle ways to play the differences between the sexes. Let's face it -- there are differences between the genders, and vive les differences. But portraying men as stupid, insensitive dolts and women as judgmental, superior, punishing witches is not the way to make that point. I'm sending this article and the website link to every woman I know, many of whom are in JCP's demographic. But I'll bet anything that none of these women will be shopping at JCP in the near future once they get a look at JCP's campaign. If a store has that opinion of women, and of men, they're not going to get any of our shopping dollars. Target, here we come!

JCPenney gets in the doghouse

Tim, Cibolo, TX — Tue, 02 Dec 2008 12:18:22 GMT

It is a funny video. Don't try to read some much into this to ruin the fact that it is simply a funny video. Does it make you want to buy jewelry? No. It is simply a diversion from the doom and gloom traditionally served up by the media about how awful ours lives are right now. War, declining stocks, foreclosures, recession...Lighten up! It's simply a funny attempt at a viral video. I would say it worked since you commented on it and it was sent around at my work. Don't read so much into everything...drink some eggnog.

JCPenney gets in the doghouse

John Royer — Tue, 02 Dec 2008 12:38:19 GMT

I am a mens rights activist. A pain in the butt activist. Women that know me know better than to make sexist comments in front of me. Mainly because I know the facts about child abuse, spousal abuse, emotional battering etc. When I saw this ad I had to laugh. I thought it was funny. Yes it's stereotypical but it is not demeaning to men. I thought it clever, funny and for once had a plot that lasted longer than 30 seconds. I even showed it to my wife. I'm sure some others will be offended. If the guys don't get upset the feminists probably will.

JCPenney gets in the doghouse

Karen K — Tue, 02 Dec 2008 13:09:20 GMT

I'm sorry but I think this is funny. Lots of humor is built off of stereotypes. Why should this be any different? It's familiar - which makes it memorable. And isn't that a goal of adverts?

JCPenney gets in the doghouse

John Doe, Seattle, Wash — Tue, 02 Dec 2008 13:26:33 GMT

A doghouse website? Wow, I see a defamation of character class action suit in the company's future...

JCPenney gets in the doghouse

Jim Gleason — Tue, 02 Dec 2008 14:07:27 GMT

I get the message. Its okay for women to constantly criticize their men. "Getting a little pudgy, aren't we dear"?? " I saw my old boyfriend today, he's doing really well financially". Yadda yadda yadda.
Good news guys, there are still a few women who truly appreciate a guy who just makes an effort to be a good husband and father! So who needs these pampered, lavishly clothed and maintained whiners???
Spoiled women are like cars that never run right....trade them off, get something sensible and practical, not another expensive "guy toy" Sheesh!!

JCPenney gets in the doghouse

tired of it all, Dsm IA — Tue, 02 Dec 2008 14:17:25 GMT

The presidential race proved that the US still has a long way to go to get rid of sexism. We are winning the war against racism (not won yet, but we are getting closer) but sexism is still alive and well. this is not the only ad that showcases it.

JCPenney gets in the doghouse

Alex R, Middletown, CT — Tue, 02 Dec 2008 14:50:59 GMT

Hey, look at that — a new low

JCPenney gets in the doghouse

John Smith, Milwaukee, WI — Tue, 02 Dec 2008 15:48:33 GMT

Its is a commercial not a Presidential race hypersensitive people. They are selling something and trying to make it humorous. If everyone would laugh a little maybe Christmas would be less stressfull.

JCPenney gets in the doghouse

lizzie, IL — Tue, 02 Dec 2008 15:59:32 GMT

Lighten up, it's funny. My husband knows what I like, and has even advised his friends that "if it plugs in, don't buy it for her". However, he also knows that I frown on excess and will pick me wildflowers instead of buying a dozen roses, or buy me a new pair of my favorite brand of jeans because he noticed that my old ones are starting to fray at the bottom. No, this commercial wouldn't make me want jewelry nor would it make him want to buy me jewelry, but are either of us offended by it? No, because we still have a sense of humor.

JCPenney gets in the doghouse

Mitch — Tue, 02 Dec 2008 16:02:26 GMT

It was just stupid. Seriously it is crap like this that makes think women are the far more sexist ones. Ughh...

JCPenney gets in the doghouse

alice — Tue, 02 Dec 2008 16:13:48 GMT

hey...get over it!!!! It is just an ad, life has so many challenges why are folks so worried about this? What a world when this ad gets all this response and real issues go unnoticed!

JCPenney gets in the doghouse

Stef — Tue, 02 Dec 2008 16:45:11 GMT

I just found it annoying. Acting was terrible, too which didn't help. To Lizzie from St. Charles, do you just blindly inhale what the daily show feeds you and ignore fact cus it suits you? Logical arguments don't apparently apply to elections anymore. They are pretty inconvenient. Everyone on here is right, this commercial is not a presidential race, but it might as well have been. Absolute fluff that nelects fact for sensationalism. And to those of you that are confused as to the purpose of this blog and wonder why the author would comment on somethign so silly, keep in mind, its called adblog for a reason. Every week is an entry about a particular ad campaign. We are so advanced apparently that Americans are happy to be complacent.

JCPenney gets in the doghouse

kim, Harrisburg, pa — Tue, 02 Dec 2008 16:49:43 GMT

One year I got a rolling pin and a box of pie crust for a christmas present... I promptly hit him in the leg-- hard -- with it. He never bought me a homemaker-based present again. FYI The thought behind the gift is 100% more important than the actual gift, so consider the message your gift is sending to your spouse BEFORE you give it. Not sure what to get-- ASK!

JCPenney gets in the doghouse

Rob, Chicago IL — Tue, 02 Dec 2008 16:52:02 GMT

I thought the ad was very funny, clever. To those folks who didn't, whatsa matter, it hit too close to home for ya? Did they find a nerve? Heehee. :-)

JCPenney gets in the doghouse

Dave, Albuquerque NM — Tue, 02 Dec 2008 17:06:34 GMT

It's not that it's funny, because it isn't. It's that it's just tiresome. How many times have we seen this same "men as idiots, women as the superior being" scenario? Care to guess how long this commercial would last if the roles were reversed and it was about men similarly imprisoning their wives over some off-target but sincere gesture?

JCPenney gets in the doghouse

Islandgirl, On the Coast of Texas — Tue, 02 Dec 2008 17:08:09 GMT

I didn't even see the ad, but I get the idea of it. Lighten up I think it was an attempt at humor whether it was bad or good is up to the viewer. For the record, I would implode if I received jewelry, its a waste of money and could have been better spent putting new tires on my vehicle. On that note anything practical and useful (and yes a new vacuum cleaner would definitely fall into this category for me) would make me happy. Of course it wouldn't hurt to put a bottle of my favorite perfume in my stocking too.

JCPenney gets in the doghouse

Tired Male, Portland, OR — Tue, 02 Dec 2008 17:11:42 GMT

Would a commercial that showed men treating women in a similar sexist stereotypical manner be just as acceptable and funny? No? As a white man, I am tired of being the only politically-correct target of such trash. Funny how I can manage to pay everyone's bills, but still end up being the target of insulting "humor".

JCPenney gets in the doghouse

J Smith NY NY — Tue, 02 Dec 2008 17:12:38 GMT

I love the commercial. It's the same people who poposedObama as qualified knowing that people wouldn't look past his color. Does that make me a neanderthal or just observant?

JCPenney gets in the doghouse

James, KCMO — Tue, 02 Dec 2008 17:22:11 GMT

Needs to be about a minute or two shorter but that was a funny ad.

JCPenney gets in the doghouse

sandip, san jose, CA — Tue, 02 Dec 2008 17:24:03 GMT

Actually, it's just not very funny. I'm not talking about the whole make fun of stereotypes thing- that is funny (see beer commercials). This is just boring to watch. Had some potential, but they dragged it on too long, and I actually saw the short version as well. I vote: fail.

JCPenney gets in the doghouse

Anne, Annapolis, MD — Tue, 02 Dec 2008 17:30:44 GMT

I am so tired of these stereotype ads. I am a gal and I do NOT want jewelry for Christmas. Why does all the retailers think that is all that women wants??? However I wouldn't put my Hubster in the doghouse if that's what he got me, that is so silly. A digital camera, a game console or an mp3-player is so much more fun than a necklace or earrings... So I guess I am not the stereotype woman, ha ha. :-) I love football and electronics... and cats and sewing machines.

JCPenney gets in the doghouse

Roni, Fishkill, NY — Tue, 02 Dec 2008 17:32:01 GMT

I agree with the people who say this ad is meant to be funny. I enjoyed it and so did my husband. As other people have said, get over it!!

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Ed Ragnone, Fishkill, NY — Tue, 02 Dec 2008 17:32:49 GMT

I got my wife a Vacumn cleaner for Christmas and let her rant and rave for 45 minutes. I then told her to get the other present I had for her from the car. It was jewelry of course. She was happy.
Her personality is a cross between Bette Midler & Phillis Diller. She is younger than me. We've been married for 18 years and have fun. Great commercial. Loved it. If you didn't like it then you have a limited sense of humor.

JCPenney gets in the doghouse

Sheila Baker — Tue, 02 Dec 2008 17:34:35 GMT

I thought this ad was hilarious. "Dual bag"!!! Like high tech trappings makes it all better!!! This was much more creative and entertaining than the schmaltz that usually makes up jewelry commercials, and I'll remember Penney's where Jared's, Kay's, et all just mush together in my head.

JCPenney gets in the doghouse

April, Richmond, VA — Tue, 02 Dec 2008 17:37:44 GMT

Jeez, folks. This column is about ads in the first place, so yes, while there are more important issues out there, it's the purpose of this space to critique ads.

That being said, the commercial IS funny. I think the reviewer has a bias against JC Penney--their ads reflecting the Breakfast Club a few months ago were great, and she dissed them, too.

Some men do buy bad gifts--some don't. Some women like jewelry--some don't. It doesn't matter, really. The commercial is funny. The quiche bit is extra funny.

JCPenney gets in the doghouse

NJTitan — Tue, 02 Dec 2008 17:42:17 GMT

My wife and I both watched this ad. A little too long but funny ! Who cares if it's cliche' or stereotypical, it's an ad not a commandment. I knew my wife liked jewelry alot more than a vacuum long before this ad came out. I know she does not want a vacuum,a food processor or a buns of steel video for Christmas and she knows that we can't afford a $5000 ring. We always manage to get what we can afford and what each other wants, regardless of what the endless holiday ads are pushing. You are giving this ad way too much significance in your lives. Lighten up peeps !!

JCPenney gets in the doghouse

EB, Amarillo, TX — Tue, 02 Dec 2008 17:46:57 GMT

I just laughed out loud at this commercial! Lighten up people. It's clearly tongue-in-cheek. I love my husband; he's great. He's also given me many a gift that could put him in the "Doghouse" but I wouldn't love him more just because he gave me jewelry. It's the way he acts and treats me that makes me love and respect him; not the good or lame gifts he gives. Thanks for the laugh JCP!

JCPenney gets in the doghouse

Tanya, UK — Tue, 02 Dec 2008 17:50:54 GMT

I completely agree with this article. Not only are the stereotypes offensive, but I'm so sick of companies that try to manipulate people into thinking that they need to spend ridiculous amounts of money on something that is as completely useless to the average person as a diamond. To correct one of the previous commenters: No, "women" do NOT like diamonds. Some do, some don't. This one, knowing the environmental destruction they cause, the exploitation of miners and the nasty people they fund, most certainly does not.

JCPenney gets in the doghouse

Huey, Kansas City — Tue, 02 Dec 2008 17:54:14 GMT

A subtle poke at rival Sears perhaps, who would actually encourage buying a Kenmore for the little lady?

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jay funner — Tue, 02 Dec 2008 18:00:09 GMT

well it is apparently getting a few laughs, from both sexes... lighten up, if it gets u a smile or a laugh, great.
not much different from the theme of "Lucy" episodes, 50 years ago

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AOleary, Chicago — Tue, 02 Dec 2008 18:07:48 GMT

These commercials are meant to be fun, and most women don't see jewelry commercials and think "where's mine". What a stupid comment.

JCPenney gets in the doghouse

Tim, Schaumburg, IL — Tue, 02 Dec 2008 18:08:46 GMT

Holy crap people, you need to lighten up (most of you). And the comparisons to election are wildly overblown and ridiculous. I haven't seen the commercial, but it sounds mildly amusing and wholly unoffensive. And BTW my wife has been complaining about our vacuum cleaner for months now, so I could buy her one for xmas and not get sent to the doghouse (but it'd have to be fancy Dyson probably).

JCPenney gets in the doghouse

Bill, Dallas, TX — Tue, 02 Dec 2008 18:11:32 GMT

When I was a senior in high school I had a really unbelieveable girlfriend, as measured by the one standard of an extra-hormonal male teenager. With Christmas approaching I inquired of her what she would like for a gift. She responded, "Oh, you don't need to get me anything." So, I didn't. Yup, really. True story. Lesson learned, the hard way. Dang!!

JCPenney gets in the doghouse

Lynn, Hudson, NY — Tue, 02 Dec 2008 18:16:59 GMT

I don't find it offensive. They ARE trying to sell jewelry after all.
Less offensive than getting a vacuum cleaner for an anniversary present.

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Steve, Bridgeport, CT — Tue, 02 Dec 2008 18:30:22 GMT

The point is that ANY ad with a husband/father in it inevitably portrays him as a clueless dolt, this is just the most explicit. The wife and kids roll their eyes as Dad does something else stupid. I can't think of a single ad, ever, in which Mom was the idiot. Presumably the folks at the ad agencies figure that Mom is doing most of the buying; though as someone above mentioned, the point of ads is to get noticed and a "dumb mom" ad would certainly do that!

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Melissa, Indiana — Tue, 02 Dec 2008 18:42:29 GMT

I actually thought it was quite funny, one of the better ones this year.

I think we really need to stop taking everything so seriously, and laugh once in a while. We can't be offended by everything, can we?

JCPenney gets in the doghouse

T. Erickson Milwaukee, WI — Tue, 02 Dec 2008 19:00:31 GMT

Good commercial! Really funny. Somehow I think if it was a beer commercial everyone would love it.

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Kenneth, San Ferancisco, CA — Tue, 02 Dec 2008 19:09:04 GMT

OK I'm a jeweler. I must tell all you nay sayers that we have aided many a man who has experienced the dog house. We all know how unpleasant it is. My advise is even if you choose to get something other than jewelry (can't imagine why you would) make sure it says " To my loving "wife, girlfriend et al" I care enough about you to spend my time choosing something personal for YOU. Ignore this at your peril.

PS I loved the commercial

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AnneLouise — Tue, 02 Dec 2008 19:12:26 GMT

Hmm. I found it to be not only funny but true. My 2nd year living with my then fiance, I was given an over the door shoe holder and a really neat (according to him) hideaway ironing board that fits on the wall.He truely thought I would love both of them. Some guys are just so practical (one of the reasons I love him) that to "waste" good money on jewerly or perfume doesn't make sense. I can assure you, after that Christmas, he totally gets it now....!

JCPenney gets in the doghouse

JOHN PICKETT, MILL CITY,OREGON — Tue, 02 Dec 2008 19:33:14 GMT

IT'S JUST A AD AND IF ANYONE IS OFFENDED BY IT TURN OFF YOR PC OR TV. AND GET A LIFE

JCPenney gets in the doghouse

Laura F, Provo, Utah — Tue, 02 Dec 2008 19:50:14 GMT

Wow people, lighten up. If anything, the publicity this page is getting is priceless for Penny's! In fact, when I went back to watch it again today the server was overloaded and I couldn't get in - way to go! And I think the ad is hilarious. I'm sure this won't be the last one, and jewelry won't be the only suggestion. At least I hope not, because I'd love to laugh again at another "episode" in the future. Again, I LOVED this ad!

JCPenney gets in the doghouse

Tom H, Pennsylvania — Tue, 02 Dec 2008 19:54:37 GMT

I don’t get it. A friend of mine mentioned once that he could not stand all of these commercials that play on the “Stupid Male” stereotype. I didn’t quite understand until he told me to start watching these commercials and see for myself. He was right. I was amazed at how men can be portrayed. Be it “Dumb” or “Hick” or “Caveman” personas. Like all men can and will do is grunt their way through a problem or foul up yet another thing which in return the Wife and Kids all sit there and expect such action as being normal.

And then he gave me the flip side. He said if a commercial came out playing on the stereotypes of women, be it “Dumb Blond”, “Bad Drivers”, and so on, it would be an outrage. How dare you say blonds are dumb? Or that women are notoriously bad drivers. It just plays into the other side of stereotypes.

After reading through the list of comments, I seen MANY a female perspective as “It was Funny” or “I thought this ad was hilarious” which just proves my point. But if the tables were turned, they would not seem so funny anymore.

And yes, this was written by a MALE who doesn’t feel the need to grunt and scratch my head when I make a mistake.

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Jane, Kansas City, KS — Tue, 02 Dec 2008 19:55:09 GMT

I'm sure I'm going to catch a lot of flack for this, but I think the ad is smart...and it's done the trick because so many people are paying attention to it...whether you like it or not. The purpose in advertising is to create a memorable impression...obviously, a positive is better then a negative one, but, talking about it, showing it to people only creates more publicity for it. Don't read so much into. Laugh a little and turn it off when you decide you've seen enough. The best way to fight bad advertising is to NOT pay attention to it.

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Richard, Topeka, KS — Tue, 02 Dec 2008 19:56:49 GMT

Yep, women are one dimensional....buy them lots of shiny jewelry and other useless bangles, and they're happy. Women would be in a lot better shape today if they'd re-learn how to USE a vacuum cleaner, cook dinner, and take care of their man. Bah humbug, women, go take your shiny baubles and leave the planet. Us men are better off without you!

JCPenney gets in the doghouse

Elizabeth, Hoboken, NJ — Tue, 02 Dec 2008 20:16:17 GMT

The only part of the ad I didn't like was the guy in the doghouse for getting his wife computer memory. He even wrote a cute note to go with it, "Thanks for the memories." I thought it was sweet. Them putting that in the doghouse worthy gift category just sends the message that women would never want a computer accessory as a gift, which is not true. The other stuff with the weight loss and the vacuum cleaner, that I get.

Anyway, don't buy your diamonds at JCPenney. Department store diamonds are crap and you'll do much better at your local jewelers'.

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Thom, Boise ID — Tue, 02 Dec 2008 20:54:27 GMT

The ad is funny, and could have been done in a totally inoffensive way. Would it have been that hard/bad to have the inhabitants of The Doghouse be mixed genders? Surely women can do something to get into The Doghouse, too. Like buying their husband a tie for Fathers' Day? Have both men and women in there and while the point of the ad and the humor remains, there's no longer any reason for people to be offended.

Surely it wouldn't have been that hard to do? Heck, they could have doubled up their marketing by implying that the women could buy their men tools or electronics? Opportunity missed in favor of a cheap and tired gag.

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new york — Tue, 02 Dec 2008 21:07:38 GMT

depends on your age i think - older professional women and men would find this offensive b/c they've lived through it most of their lives. First of all my 30yr husband would never even consider getting me a washer machine or an elliptical as a present. I'm a 28yr old professional woman whose not offended but i feel like i should be sticking up for the women and men from the previous generation and be offended for them. Its actually a bad commerical. These negative stereotypes are old and dated. Who are their target audience?? gradmas and grandpas???

Times have changed. My hubby does our laundry, the vacuming and food shopping. I'm in charge of cooking, cleaning the kitchen/bathroom. We both pay the bills. We both graduated college and make 50 grand/yr. Its all shared. I told him that'll be this way before we even married.

Of course there are still gender issues but we've come a long way.

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LJames, Jacksonville, Florida — Tue, 02 Dec 2008 21:41:05 GMT

I thought it was great...long yes, but very funny!

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EKSwitaj, Seattle WA — Tue, 02 Dec 2008 21:41:07 GMT

The thing about the "dumb male" stereotype is that it actually ends up causing women to do more work. The "dumb male" can't pick gifts, so the woman has to pick gifts for everyone but herself. The "dumb male" can't clean anything without destroying it, so the woman has to clean house even if she works full time. It is thus a stereotype that is harmful to everyone.

Similarly, the stereotype of the "materialistic woman who loves diamonds" hurts both men and women because it makes women seem shallow while it makes me who don't earn enough money to buy huge clear jewels feel inferior (even if their partner would prefer a nice bottle of whiskey).

In a cultural vacuum, this commercial would not be offensive. In a culture which promotes such stereotypes, however, it is.

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Dan, Phoenix, AZ — Tue, 02 Dec 2008 22:24:07 GMT

"hey...get over it!!!! It is just an ad...."
What a joke...If this were about females in the "doghouse", there would calls for a lynching of the poor slob that dared to show such a lack of correctness. It's just more of the same double standard.

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Michael Whelan - Morrisville, N.C. — Tue, 02 Dec 2008 22:27:38 GMT

I thought the ad was right on but what it did not mention is that there is an alternative jewel, which JCPenney carries, which has more fire and brilliance then a diamond, is almost as hard and costs far less.......that jewel is Moissanite. More bling - less Ka-ching.

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David, Dallas, TX — Tue, 02 Dec 2008 22:34:11 GMT

Penneys has figured out that it must present to the lowest common denominator. The dumbing down of America continues. (Imagine how different these comments would be if the roles were reversed in the commercial.)

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Simon, Cleveland, Ohio — Tue, 02 Dec 2008 22:47:17 GMT

I thought it was ok - a bit too long - and it didn't really do much for JC Penney - but it was entertaining and got people to talk -SW

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mike, skokie,il — Tue, 02 Dec 2008 22:59:23 GMT

Try to imagine how many barrels of oil you could buy for what it would cost to run the ad on TV during the Superbowl. Then try to imagine where you would store all the barrels. The ad is just too long.

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Joshua, Seattle WA — Tue, 02 Dec 2008 23:09:08 GMT

There's nothing wrong with this advert. How many of us watch movies that feature actors saying things or doing things that we probably wouldn't suggest doing or saying in real life? Ads, as any kind of media, are a form of entertainment; let the water roll off your backs, folks. That said, I suppose it's funny enough... but it is too long in my opinion. People's attention span is short; it's even shorter for ads, and when you make a monotonous one that's over 4 minutes long, about half way through you're bound to start thinking about it being over.

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Amy — Tue, 02 Dec 2008 23:12:15 GMT

I actually would appreciate more help choosing a good gift for my husband. I usually resort to tickets to some sporting event but sure would like to find something a little more creative for him. I don't think an electric razor or power tools are going to do the trick--anyone out there have any cool suggestions?

JCPenney gets in the doghouse

Jack Colton — Tue, 02 Dec 2008 23:13:15 GMT

Usually agree with your column, but in this case....it doesn't seem that bad at all! I don't think it is going to win any awards or anything, but the point of the commercial is conveyed and I can see a lot of women out there who have fought with their men about whatever reason thinking it would be "CUTE" to email them that link.

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Carolyn, Lodi NY — Tue, 02 Dec 2008 23:36:24 GMT

Absolutely the funniest. Cool. Creative. To be remembered.

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Lu, Los Angeles, Ca — Tue, 02 Dec 2008 23:37:13 GMT

I thought the ad was actually pretty funny. I mean, really, an ab machine for christmas! Guy would be lucky to live through the day. The only thing that bugs me is the whole "diamond" thing. I like beautiful gems - sparkly things in general make me go "oooooh". But, why are people such sheep and think that diamonds are the only real display of love? Diamonds have the worst juju imaginable. Conflict, blood, horror. People live in slavery and get slaughtered because of them. Terrorist organizations use the proceeds from the sale of stolen diamonds to finance their crimes. European women don't HAVE to wear diamond wedding rings. Come on ladies, get creative and conscious.

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Todd Huinker marion iowa — Tue, 02 Dec 2008 23:38:51 GMT

I remember the year I gave my wife a new dishwasher for our 9th aniversary.....she was so mad at me she did not speak to me for 2 weeks....(god bless the quiet). Then she finaly opened the dish washer for the first time......2 weeks after...and then she found the diamond necklace and the plane tickets for mexico..... we left the next day.....needless to say I had a very,, very,, nice time!!!!! Be thankful for the thought.....EACH AND EVERY TIME!!!!

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Jackie, Hamburg, NY — Wed, 03 Dec 2008 00:01:10 GMT

I didn't really think it was that funny. I actually feel this is demeaning to both men and women. The things that really matter in life have nothing to do with jewelry. Let's be real here I am guessing that 90% of women and 90% of men do not behave like this. What we need to remember is that this is satire...that is all it is. We have all heard a joke that just wasn't funny...this is yet another one of those funny jokes.
What I am wondering is how much did JCPenney spend on this ad and they probably should consider firing the ad company that came up with it.

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Jason Richard — Wed, 03 Dec 2008 00:15:55 GMT

With the economy the way it is, and I am sure JCPenny's profit margin, I am very surprised they have money to throw at shooting and producing an online site such as this that really won't boost sales at all. Nor does it make me want to shop at JCPenny more, which is the point of any ad.

Lucky agency for getting the account and all that money for a pointless web site.

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Lin, Davenport, Iowa — Wed, 03 Dec 2008 00:30:02 GMT

I thought the ad was hilarious. We need to look at ourselves in a different light. Laughing at our foibles makes us happier people.

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Katy, Houston, TX — Wed, 03 Dec 2008 00:33:04 GMT

I loved it! I just got done cleaning out the hose of my crappy vacuum cleaner about 30 minutes ago so hey...if I get a dyson I would be thrilled. It would make my life easier for a long time. i love jewelry, but I don't have a maid so it would be nice to have something that works!

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L.Taylor, Owls Head, ME — Wed, 03 Dec 2008 00:36:13 GMT

OMG- that commercial is funny. The article shows that there are alot of people out there who have lost their sense of humor. May be I will send in my mans name, he would see the joke of it, and he does by me jewelry and household stuff.

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Virginia, Spring Branch, TX — Wed, 03 Dec 2008 00:39:15 GMT

I think it's hilarious. What a clever (and cheap)way to advertise...have people email it all over the world to their friends. Way to go JCP!

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cheryl adkins, clendenin, wv — Wed, 03 Dec 2008 00:41:46 GMT

I am not offended but it doesn't say a lot for the materialistic woman involved. Out here in the real world where real woman and men live, we are much more practical and way less materialistic. Or maybe I just would like to believe that.

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Dave, Seattle, Wash. — Wed, 03 Dec 2008 01:16:21 GMT

One could over-analyze this and find everything wrong, one could just lighten-up. Dumb stereotypes of the sexes, and the battle of the sexes, is age-old, and has been around for 1000's of years, and continues to be funny. This commercial was well produced, had interesting background music, and all the clothes worn, the towels, even the vacuum, the excersiser, and dog bowls, could be purchased at JCP or through their catalog. Well done, JCP.

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Elisabeth, Sacramento CA — Wed, 03 Dec 2008 01:20:23 GMT

I just want to know where to put a husband who does buy jewelry for me, does dishes, vacuums and laundry! I'm the one who deserves the doghouse!(And know what a great guy I have).

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Ginger, Denison TX — Wed, 03 Dec 2008 01:39:37 GMT

It's funny and sad. You see as a CPA who sees couples fight over how to spend their refund, it's time for a wake up call. It's a very financially responsible present if she needs a new vacuum. Likewise it's an irresponsible present to give jewelry if he had to buy it on credit. Basic budgeting rule: NEVER buy a luxery item on credit. Luxery items should only be purchased with extra cash. Credit if for paying out something you needed (like a new washing machine) but need to pay it out over several months for easy budgeting. So for those spouses out there who want to used the refund to pay down debt, good for you. For those of you who bought a SeaDoo on credit, to the dog house with you.

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Roger, Seattle, WA — Wed, 03 Dec 2008 01:42:09 GMT

My husband asked me for socks and underwear this year.

I love it when he gets me (fun) socks.

And I loved getting a vacuum cleaner.

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Darci, Kerrville,TX — Wed, 03 Dec 2008 01:48:15 GMT

I think the ad is even more funny because they got in trouble last year for selling dog fur as faux fur in their stores.

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Fred Jones Jonesville CT — Wed, 03 Dec 2008 02:15:02 GMT

Todd:
Perfect setup...I'll bet that proved one helluva point...

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Bruce — Wed, 03 Dec 2008 02:40:22 GMT

Donnie's wife should be sent to the doghouse for buying him that awful red sweater and tie.

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Hal, Lutz, FL — Wed, 03 Dec 2008 02:49:12 GMT

I think it's hilarious. The guys "doghouse name"... Dualbag. It's just funny!! C'mon guys, lighten up...it's Christmas.

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Nova, Concord, NH — Wed, 03 Dec 2008 02:50:17 GMT

To Jane in Kansas City....thank you! I could not have chosen better words. If this and whether to say "Happy Holidays" or "Merry Christmas" were all we had to worry about, what a wonderful world it would be!

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rick, chicago il — Wed, 03 Dec 2008 02:55:33 GMT

i'm even more grateful that i'm not married

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Doug, Berwyn, PA — Wed, 03 Dec 2008 02:55:53 GMT

This is so funny! People need to gain some perspective and just laugh. Leave it to some hack college sociology class to pick apart.

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Carl, Denver, Colorado — Wed, 03 Dec 2008 04:18:26 GMT

ALL I CAN IS THIS WAS GREAT!!! DO I WANT TO GO BUY JEWELRY? NO. DO I NOW FEEL THAT JEWELRY IS THE WAY TO MY WIFE'S HEART? NO. SHE HAS FAR MORE SUBSTANCE THAN THAT! AM I NOW MORE INCLINED TO SHOP AT JCPENNY THIS CHRISTMAS BECAUSE I THINK THEY ARE A LITTLE LESS CORPORATE AND A LITTLE MORE REAL? YES!

ANYONE EVER WATCH HOME IMPROVEMENT? IT'S THE TENSION BETWEEN THE SEXES THAT OFTEN MAKES GREAT COMEDY!

LIGHTEN UP!

yes, i wrote in all caps to make a point!

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Jason, Bayside NY — Wed, 03 Dec 2008 04:43:27 GMT

No wonder American woman are so spoiled. Feminism is destroying this country. I guess the moral of the commercial is: get into debt just to please your wife, and if you don't you're a loser. Pathetic!

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Louie — Wed, 03 Dec 2008 11:23:13 GMT

Another stupid man commercial. I am not surprised. Turn on the radio and you will hear the same garbage. The smart, sarcastic wife, correcting her bumbling husband over some item. What if the commercial consisted of husbands dumping their nagging wives off at the dog house where they had to fold laundry and work out on exercise equipment? It doesn't sound so funny now, does it? Advertising used to make fun of the dizzy house wife in the 50's and 60's but society demanded that woman be painted in a more appropriate light. With nothing to poke fun at, the advertisers created the stupid, sports jersey wearing husband. It's the same problem but different gender and had this commercial been flipped toward the other sex and had I responded by saying "take it easy" I would be excoriated. It does not work both ways. Take this trash off the air.

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Kim Hudson pgh. pa — Wed, 03 Dec 2008 13:08:04 GMT

I love the commercial! women get tired of no romantic gifts from their man. Yes Virginia, there is a Santa Claus! He exists in the North Pole, not home, where not enough men stop to think how important the woman in theire life really is.

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Michael Cook, Washington, DC — Wed, 03 Dec 2008 13:29:32 GMT

I reminds me of an SNL skit where the ladies room is actually a giant opulent place with sauna, massages, and manicures. They really went over the top.

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Scott, Dublin, Texas — Wed, 03 Dec 2008 14:13:53 GMT

My wife wants a mixer AND a vacuum this year. What a conundrum! What is a man to do, what's a man to do....

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JR White, Kingsport, TN — Wed, 03 Dec 2008 14:28:10 GMT

It's a funny commercial. Just enjoy it. The only thing wrong is that it's too long. (Comment: Men like to get tools to work around the house, why don't women like to get a good vacuum cleaner? Ha!)

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Susan Jones — Wed, 03 Dec 2008 14:46:21 GMT

I agree with Greta Johnson, Frisco, TXn Well said. However, if you idiots think this is bad go to Europe they had a nacked woman setting in a champagne glass, Europe would laugh at our a___ , which they do anyway. Who do we think we are? I can tell you what a bunch of whinning idiots that obviously needs a job of some sort, instead of worrying over something so silly and funny. It does beat the political B___S___ Which I was so sick of hearing, thank God that is over with. Now where is American Idiol at? Leave the rest of the mess lay that is what stirs a bunch of s________.

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AdWriter, Phoenix, AZ — Wed, 03 Dec 2008 14:51:12 GMT

Just the fact that a single commercial stirred out this much discussion and everybody seems to know who is the advertiser and what they were selling makes this a GREAT commercial. The rest is bonus. 'Nuff Said!

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Will Ester — Wed, 03 Dec 2008 15:35:51 GMT

My god! The whole problem these days is not sexism, national origin or skin color. but thin skin.

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chris, springfield, il — Wed, 03 Dec 2008 15:39:44 GMT

oh my, oh my. all these people with nothing better to do than sit around and trash a commercial. some people have too much time on their hands. and no i haven't watched it.

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Kathy in Maine — Wed, 03 Dec 2008 15:50:25 GMT

There is something wrong with you if you think that's funny. Public humiliation is sick.

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Francisco, Chicago, IL — Wed, 03 Dec 2008 15:55:14 GMT

Dear Allison Linn, I am a tree hugging, anti-gun, pro-Obama liberal LIGHTEN UP! At what point will we no longer be able to make jokes? There is no intented malice - Good lord, I hope MSNBC pulls your blog, you have NO idea what real Americans are like. Now cook me some eggs with the new pan I bought you from JCPenney, Thanks babe....

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Ed Leonard — Wed, 03 Dec 2008 16:25:14 GMT

Don't buy any jewelry and get rid of your TV.

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Clyde Roope — Wed, 03 Dec 2008 16:25:31 GMT

I think this is much better than most of the dirty commercials you usually see. I just might go to J. C. Penny! while my wife Spell checks this message>

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Karen, Phila., PA — Wed, 03 Dec 2008 16:32:32 GMT

tooooo loong!!!!

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M., Boise, Idaho — Wed, 03 Dec 2008 16:33:27 GMT

Not only is this funny but quite true. My husband loves me and is a good Husband and Father but terrible at giving gifts. Over the years, he has given me a vacuum sweeper, pots and pans, tires for my car, a radial arm saw(!!??), and a permanent wax job on my car just to name a few. We won't even go into the number of times he just forgets!!! For our 40th anniversary he bought me a 2 carot diamond ring which I richly deserve.

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Jim, Ogden, UT — Wed, 03 Dec 2008 16:48:35 GMT

I actually did get my wife a vacuum cleaner for our first Christmas together (28 years ago), when I asked what she wanted that year that's what she said and was happy with it. She also told me several years later that any appliances as gifts were now off limits. We both thought the ad was pretty funny. So those that don't like it, don't watch it and get a life.

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Erik, Baltimore MD — Wed, 03 Dec 2008 17:04:04 GMT

I am glad to see there are other folks (Men and Women) who get tired of the usual idiot male stereo types. It's not just this ad, but pretty much every other media of sales. I would LOVE to see this ad flipped around, like perhaps a car insurance commerical highlighting women as bad drivers. Oh, the backlash. The outrage. The boycotts. The demonstrations. Wait, I tought it was "just an ad?"

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andy — Wed, 03 Dec 2008 17:09:25 GMT

who cares?

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Pip — Wed, 03 Dec 2008 17:11:40 GMT

I don't see whats so bad about this... I think people are complaining to complain about this commercial. Grow up, already.

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Don Storing, Gaylord, MI — Wed, 03 Dec 2008 17:12:20 GMT

I'm 58, been married three times, hopefully I'm with my last one (married nine years now) but I've learned along the way that I'll probably always spend some time in the "dog house" and we all just have to lighten up, laugh at ourselves more than we laugh at others and we'll all be OK. Humor is good for the soul.

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Rike Mockfish — Wed, 03 Dec 2008 17:13:02 GMT

I found this video very funny. If you didnt then really go down to your local corner store and buy a sense of humor. Really people are taking life way to serious. Happy Holidays

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Kristin Johnson, Nashville, TN — Wed, 03 Dec 2008 17:15:49 GMT

God, people. It's a television commercial. In the midst of all the trouble and hardship that surrounds so many people especially this Christmas season, let's try and focus on things that actually matter. I'd appreciate getting jewelry, I'd appreciate getting a vacuum cleaner. I even appreciate JCP trying to make us laugh. Be thankful for having a warm home and a television to watch this commerical on, instead of searching for something to complain about.

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Maria McMeans, Orlando, Florida — Wed, 03 Dec 2008 17:23:19 GMT

I thought this ad was so cool!! I laughed so hard! People, let's stop taking things such as this ad to ridiculous levels, for goodness sake!! Enjoy the humor, revel in the levity! Smile! How much would that hurt?

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Fred Bolling — Wed, 03 Dec 2008 17:32:57 GMT

I love the humor! I suggest the next campaign: Women in the "doghouse". Reason: Buying men clothes for Christmas. What do men want: SEX! How about coupons for sex 3 times a week for a month...or a year! How about having women watch videos about how to look sexy...stripper dance techniques....The list could go on and on. How about a training video on just listening!

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Jess, Denver, CO — Wed, 03 Dec 2008 17:36:59 GMT

obviously this brings out differences between men and women... men hate being treated like idiots and women like shiny things. This ad just hits you in the face with that reality. Men try to be thoughtful and practical, while women like shiny things they can brag about... what else is there to get? Any woman that says she doesn't want jewelry is not very trustworthy... and that folks is the reality.

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Susie Q Somewhere USA — Wed, 03 Dec 2008 17:41:07 GMT

It brings out the worst in both genders so no one needs to be offended.

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Jillian, Canada — Wed, 03 Dec 2008 17:42:37 GMT

I love it!! So funny!!

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Keith C. Minneapolis, MN — Wed, 03 Dec 2008 17:49:11 GMT

Both views are true: Yes it was very funny. And yes it's also a very destructive blow to veiwers affected by its message that 'men are idiots' and 'women are superficial'. So, in the end (as is the case with our society today), humor and materialism is worshiped at the expense of the loss of our soul as meaninglessness is foisted upon the masses...

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not so stupid Dad, Scottsdale, Az. — Wed, 03 Dec 2008 18:02:08 GMT

So, I've read the comments in favor and against the "stupid husband" and "manipultive wife", and if these stereotypes are true... what does that say about the type of customer JC Penney wants to attract?!

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computergirl — Wed, 03 Dec 2008 18:03:12 GMT

I thought this ad was pretty funny. But I do agree that not all girls/women want diamonds as a gift. >_<

My husband bought me a motherboard, Memory, video card, and CPU for Christmas and I was ecstatic...I loved it. No diamonds for me, tyvm. I would rather receive a computer upgrade. :D

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Chuck, Buffalo, NY — Wed, 03 Dec 2008 18:24:15 GMT

If you feel offended by this ad or feel compelled to compare it to politics, sexism, or stereotypes you must have a hard time living in this world. This is good marketing on many levels. IT'S FUN and not meant to be real. How do you think jewlery should be advertised? Please go see a doctor and find out what is really bothering you.

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Bo Hagerstown Md — Wed, 03 Dec 2008 18:34:36 GMT

Lighten up folks, it's a commercial,not store or government policy. It was funny, and the mere fact we remember the ad and what it said shows how effective it is.

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Laura R., Moline, IL — Wed, 03 Dec 2008 18:49:40 GMT

This ad is a riot! I would much rather watch this one over and over as opposed to those stupid Jared commercials. I've been married for 22 years. And over those years I have asked for vacuums and assorted appliances for Christmas as well as my birthday. If it's is something one both wants and needs, there is nothing wrong with it. That said, I finally got the Mother's Day present I was supposed to get two years ago. A tattoo. And I LOVE it! Ms. Linn needs to lighten up and get a sense of humor. Keep up the good work, Penney's!

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Winston O'Boogie — Wed, 03 Dec 2008 19:06:53 GMT

Well, there's about 5 minutes of my life I'll never get back!!! Lame, very lame, and I can only imagine.... expensive. What ad agency thought this up as a cool ad... and what dunderhead at JC Penney thought this would sell jewelry? Are the patients now in charge of the insane asylum???

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Troy, Ohio — Wed, 03 Dec 2008 19:08:50 GMT

Let me see if I got this straight.
In an attempt to try and get MEN to buy their wife/girlfriend jewelry at JcPenney for the approaching holiday, or anytime for that matter. JcPenney thought the best way to attract that potential MALE customer was to demean him and portray him, as a barely functioning idiot that deserved to be jailed, then treated no better than a badly behaving dog? Do I have that right?
Or were you trying to convince him that he HAS to bye it or suffer the consequences of a bitter wife/girlfriend bent on revenge? Or better yet, were you just trying to say: “Hey Idiot, Buy some jewelry here.” Hmmmm… Yeah that’s the ticket, insult the customer. Really is that what you think is going to get a guy to bye jewelry?

HaHaHa...Oh Man…Whew…(Wiping tears of laughter from my eyes.)
Whew… this ad got me laughing. Laughing really hard at the fact that anyone at JcPenney thought this ad was going to get any guy to buy jewelry or anything from their store.

But seriously all I can say is, No Thanks JcPenny. In fact, I think I will go and purchase jewelry for my wife from my local jeweler that has commercials portraying us men as fairly intelligent humans that are thoughtful, loving and willing to spend a little money to show our wife/girlfriend how much we really appreciate and love them, and then shows the smiling wife/girlfriend hugging and kissing that sweet guy in appreciation. Yeah, that puts me in more of a buying mood.

I know a lot of you ladies thought it was kinda funny, but if you don’t get that jewelry you were hoping for this holiday I think you know whom to blame.
Oh yeah…That’s right, JcPenny.

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Laurie - NY — Wed, 03 Dec 2008 19:19:32 GMT

great commercial!!! Actually my vacuum is broken, so if I received one from anyone this Christmas I would be happy since I wouldn't have to pay for it myself!

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SCT — Wed, 03 Dec 2008 19:28:26 GMT

Wow. With all that we have to worry about, a silly holiday commercial should not even be on the list. I think that it is funny.

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Karen — Wed, 03 Dec 2008 19:50:47 GMT

I LOVED IT!!! THE GUY WAS CUTE AND THE 80'S TIE WAS GREAT!!!!

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jreid, kingman, az — Wed, 03 Dec 2008 19:54:33 GMT

Why would anyone buy jewelry from JCP? What a bunch of crap! If I spent $ on that low end stuff my significant other would put me in the doghouse for sure. When I buy her something shiny, we discuss the cost, quality and value first. Why get her something she does not want and gets "stuck with". Too many variables. Too many personal preferences. We shop together, holding hands and ensuring we understand each other.

As for the stereotypes. I'm a man, I'm strong, I know who they run to when they are scared or lonely. Make fun of men if you want, I'm strong enough to remember the truth.

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Paul, Seattle WA — Wed, 03 Dec 2008 20:02:10 GMT

The commercial is way too long, and not at all funny. That being said, JCPenney is just trying to sell something, not engage in social commentary. Advertisements reminding guys to buy their lady something nice "or else" were as prevalent in the 1950s as they are today. Yes, it's a fact that our society has significant, unresolved issues surrounding gender relations. I think that's why some of the imagery used (the three woman tribunal for example) rubs me and some other guys the wrong way. It looked too much like divorce court, where the ungrateful wife who fooled around with the pool boy is getting custody of the kids anyway, and Dad is made out to be the de facto villain (no, it's NOT my life story). That being said, it's nothing to get too worked up about. The way men are portrayed in sit-coms is another matter altogether...

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computergirl — Wed, 03 Dec 2008 20:40:41 GMT

Quote from Jess, Denver, CO "Any woman that says she doesn't want jewelry is not very trustworthy... and that folks is the reality."

Wow...where do you get your info from? If you think women are not trustworthy because they don't fancy jewelry...please, seek help.

*slaps forhead*
>_<

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Scott Williams — Wed, 03 Dec 2008 21:03:18 GMT

When my wife and I got married I didnt even have a car. Our first car was an AMC Gremlin given to us when my wife was about ready to give birth to our first son. We have been married for twenty years. We have had our ups and downs. We both realize that things break, get lost, or have to be sold in hard times. You have to remind yourselves of the reason you got together in the first place, for the love. Gifts are nice but if you are in a relationship because of gifts its not much of a relationship.

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CGT, OH — Wed, 03 Dec 2008 21:16:17 GMT

If you take all the feelings regarding this ad campaign away, It still comes down to one question. Does it get more people in the door of JcPenney? In my opinion, I would have to say I do not think it does. It just wasn’t that funny. Even if I thought it was funny, humor alone does not generally get me to make a purchase. I wasn’t particularly offended by the ad, but in general, that kind of gender stereotype humor is unoriginal and frankly worn out. Considering the amount of money it probably cost to put on that production, I would have thought they could have come up with something more original, and judging by some of the reaction, came up with something that didn’t offend so many people. But I guess it’s JcPenney’s money to blow. Just so we don’t need to bail them out anytime soon, Right?

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Dave, Albuquerque, NM — Wed, 03 Dec 2008 21:40:17 GMT

I suspect that everyone who has responded with the mantra "lighten up" or the ever-popular "get a life! (my, how witty and original *that* is!) is guided by a philosophy of life that can be expressed in one word -- "whatever!"

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Roy, Chicago IL — Wed, 03 Dec 2008 22:04:33 GMT

I thought the wife was hot!

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Nicole, Raleigh, NC — Wed, 03 Dec 2008 22:36:56 GMT

I was recovering for a shoulder injury and my boyfriend noticed I was having trouble with my big clunky vacuum. The next time he came over he brought me a much better, lighter vacuum. I was so touched! Diamonds would not have meant more. So I guess it takes all kinds.

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Emily, Thomaston, Maine — Wed, 03 Dec 2008 22:39:50 GMT

Wow. I told my husband that this year I don't need another pair of earrings or another cashmere sweater - what I want is a NEW DOUBLE BOWL KITCHEN SINK AND SINGLE HANDLE FAUCET! I guess that doesn't qualify as a plug in gift but it certainly isn't romantic either! I laughed at the ad. It was cute.

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A MacQueen, Hillman, Michigan — Wed, 03 Dec 2008 23:19:50 GMT

the ads ok,.....stereotypical, yes, ....too long, yes. Personally I think any woman should be glad he even remembered whatever occasion, and bought something! It also makes me sad that someone out there is getting paid the big bucks to think this stuff up. Guess i'm more the practical stuff if your buying gifts type..... i've gotten a nice set of aluminum pipewrenches, and a garage door opener in the past for Christmas, both much needed, then we actually celebrated the true meaning of the holiday... the birth of Christ! old fashioned Christian values....love for family , friends, and God. NOT diamonds

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Deanc — Wed, 03 Dec 2008 23:32:18 GMT

What's the problem? I plan on giving my wife everything she will need to wash my car. I do expect an excellent job so I will purchase her the best of tools and even wrap them with a bright colored bow. Is there a problem?

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A MacQueen, Hillman, Michigan — Wed, 03 Dec 2008 23:33:23 GMT

Jess in Denver.(Sent Wednesday, December 03, 2008 12:36 PM)...watch your tongue man.... this woman does not want jewelry, and that does not make me un-trustworthy! thank you very much!

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Industrial Accident, LA, CA — Wed, 03 Dec 2008 23:44:06 GMT

It is stereotypical. Nothing new - look up some of the coffee commercials from the 50s on youtube and see how it's sexist the "old-fashion" way. Neither actually makes it any better - they both appeal to the lowest common denominator. But it sure has us talking about the company doesn't it???

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Eric doghouse ,pa — Thu, 04 Dec 2008 00:32:40 GMT

I thought the commercial was hilarious , who ever wrote this article needs to loosen up a bit ,nothing like a good household appliance or exercise bike for Christmas as long as she asks for it and you have a sexy piece of jewelry or a great gift to follow up with :)Go JC Penny make us smile !!!!

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Cindi, Somewhere, Maine — Thu, 04 Dec 2008 00:57:55 GMT

Hmmmm.. Guess we all remember the ad and that is the real point... What is the sense of making an Ad no one remembers??? I mean geesh the stupidest ads are the ones that are memorable, even if they are stupid... Hehhehe .. If ya don't like them just don't watch 'em or mute the darn things....

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Thom, Boise, ID — Thu, 04 Dec 2008 01:16:52 GMT

What is interesting about this discussion is not that people find this ad funny or offensive. It's the number of people for whom it's not enough to state their opinion of the ad but feel they have to pass judgment on anyone who disagrees with them. I personally found the ad amusing, but also troubling in that it does continue a theme of "stupid, insensitive males--and only males" so prevalent these days. Those who say the ad would not be allowed if the tables were turned are quite correct. Either reinforcing stereotypes (against anyone) is harmful or it isn't.

However, I'm not going to sit here and condemn those who think it's funny. Everyone is entitled to their opinion. An ad by itself is hardly worth getting up in arms over. General trends in society, however, should not be ignored.

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Kevin, Llano, California — Thu, 04 Dec 2008 01:41:10 GMT

Get a Life! All commercials from stores are trying to sell something. This makes a good point in a humorous way. In these worried and stressed out times, we NEED some levity. Maybe it will actually get the point across to the men who don't already get it (and to some women who don't get it, too). I think it is creative and different. I think I will use my JCP card I have had for years and never yet used. LOL Yes, really.

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Husband of a happy wife, Princeton, NJ — Thu, 04 Dec 2008 02:44:06 GMT

This is a fascinating thread to read, particularly the definitive and polar nature of most of the comments. Of course, it's too long - it's a story that hasn't been constrained to a 30-second spot (at least in this format). But that's like saying the album version of "Light My Fire" was too long. Of course, the guy's a dumb ass (he refers to an obvious bagless vacuum as having 'dual bags'). But who hasn't been a dumb ass at some point in their lives? And if I'm running an ad for a jewelry department for the holiday season and I'm familiar with the typical buyer demographic, I'm not making an ad targeted at females.

But to those who reacted to that type of male portrayal and saw crass merchandising and saw a depiction of women as materialistic, please keep in mind that the real messages of this ad appear to be two-fold: (1) gift giving is meant to be an exercise in envisioning what might bring the recipient some delight; and (2) if that happens to be jewelry, consider JCPenney. And with those two goals, the piece is, frankly, brilliant.

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Bruce, Dallas, Oregon — Thu, 04 Dec 2008 03:13:54 GMT

Glad I kept the receipt for the vacuum cleaner! I found myself LOL. Thanks JCP.

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Mike P, Hopelawn, NJ — Thu, 04 Dec 2008 05:31:11 GMT

Yes, I get and enjoy the joke as much as the next person, but c'mon, enough with the stereotypes. Why is it that in 2008, it's STILL assumed that women "have it tougher" and "work harder" than us guys? Why is it that "she" always has a tough day at work, and yet I can have a horrific work day, yet don't complain about it and still do my "responsibilities" when I get home? Why is it that my wife complains that I leave "MY" stuff in the sink? Do you NEVER eat at home or use any utensils or dishes? Why is it that I can cook, clean, do laundry, etc. and she can plop herself on the couch to watch TV all night, but the moment I screw up and forget something, I'm a worthless bum?

If JC Penney's doghouse was gender-neutral, I would accept it as clever advertising...hey, they could even promote "guy toys" for those women who get put there by their husbands. But NO, the dopey ad agency assumes that just guys deserve the doghouse. Newsflash, people: There are plenty of women out there who verbally, emotionally, and mentally abuse their husbands who could use a stay in the doghouse.

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Bob, Fort Smith, Arkansas — Thu, 04 Dec 2008 05:54:41 GMT

I haven't seen anybody that's not gonna shop at Pennys because of it and ads are suppoosed to get your attention and make you remember the store. Today was the third time I missed where you get that steak and onion rings...Pennys ad didn't allow this to happen.

JCPenney gets in the doghouse

Laughinh in Las Vegas, NV — Thu, 04 Dec 2008 06:31:18 GMT

Come on column writer person. Its. A. Joke. And one my husband and I thought was funny - even though I don't like jewelry and he is great at buying me what I do want. Marketers and commercials got there monikers for a reason: they are are profit oriented. Commercials aren't meant to teach us about real life, or teach us how to be politically correct. At least this one was entertaining.

JCPenney gets in the doghouse

Eric — Thu, 04 Dec 2008 06:43:03 GMT

Sexist, shallow - but ya know - really well produced and pretty funny!

JCPenney gets in the doghouse

Jim Tulloy, Seattle WA — Thu, 04 Dec 2008 07:56:23 GMT

I can't believe that stooge in the commercial let his wife/girlfriend drag him out to the doghouse like that. Where is his manhood? He should have stuffed HER into the vaccuum! After a little timeout inside the vaccuum, then she'd have been glad to vaccuum the living room, cook him a nice meal, and iron his shirts too! What an ungrateful tart.

JCPenney gets in the doghouse

Mike, Muncie, IN. — Thu, 04 Dec 2008 12:37:20 GMT

I thought is was hilarious. What man has not been in the doghouse with his significant other at one time or other? Any guy that thinks any household appliance or tool is appropriate for an anniversary gift is a complete idiot! ha ha ha. Diamonds are a girls best friend but I have found that chocolate, roses, rubies & sapphires work pretty well also.

JCPenney gets in the doghouse

TXMom, Austin TX — Thu, 04 Dec 2008 12:57:39 GMT

I refuse to do business with JC Penney's. I had a Penney's card for almost 20 years, never late, account in good standing, and last year they cancelled it for no reason. When I called the company to ask why, I was given a complete runaround, and basically told "Because we can". I will never watch another one of their commercials, nor will I EVER buy from them again.

JCPenney gets in the doghouse

Chris, Mississippi — Thu, 04 Dec 2008 13:02:47 GMT

As a male I did not take offence to the ad, it was funny to me. The link was sent to me from another male who thought it was funny. There is a reason for stereotypes, that is there is a little bit of truth in it. Men would have no problem in getting a present that "plugs in" or would have a use around the house, but I was informed very early in my marriage that gifts that plug in was not acceptable. The men that could relate to the ad most likely thought it was funny, the other men couldn’t relate to it and therefore saw it as another negative stereotype of men.

JCPenney gets in the doghouse

Sandy, Larkspur, CO — Thu, 04 Dec 2008 13:05:59 GMT

C'mon folks, if this were a skit on Saturday Night Live or Mad TV people would be rolling. Somehow because it is a commercial ad it is 'annoying stereotypes'?

I certainly don't appreciate those stereotypes, but this was funny. The problem with the stereotypes are when people don't know that they are applying them - like feminists don't have a sense of humor too.

JCPenney gets in the doghouse

James Boyd, Chattanooga, TN — Thu, 04 Dec 2008 14:10:52 GMT

Sorry but men are growing increasingly weary of this old, tired and worn out stereotype. Marriage is a team effort. Neither one has the power to put another in "the doghouse". It's like that annoying Every Kiss Begins with Kay commercial. What would you have to "do" to get more than a Kiss Kay. You make women out to look like hookers.

JCPenney gets in the doghouse

Kim — Thu, 04 Dec 2008 14:21:19 GMT

WAAAAAAA, WAAAAAA!!!! That is what's wrong in this country everyone takes everything so personal and then it hurts feelings...etc...etc! GET OVER IT!!!

JCPenney gets in the doghouse

Tim, Buckley, WA — Thu, 04 Dec 2008 14:24:20 GMT

I guess it's not the thought that counts. Something else I learned from this ad: don't buy anything practical even if the woman in your life really wants it. For example, the heath club membership was bad even though it was clear all the women in the ad had spent considerable time at the club. So, just buy her pretty things even if you don't love her, even if you bought her the same thing for her birthday, even if every other smart man (all two of them bought their wives the exact same gift.Remember men, it's not the thought that counts. I love Christmas.

JCPenney gets in the doghouse

Matt L — Thu, 04 Dec 2008 15:00:00 GMT

Is it stereotypical? Absolutely! But who cares? They're meant to be absurd. The visualization of the idea of being in "the doghouse" via long format video is so much more interesting than just another :30 sec spot. I agree with the person who said it is better than any of the Jared spots - those are insulting to anyone with an IQ above 85. At least JCP is trying to do something different - even if it does play off stereotypes.

JCPenney gets in the doghouse

Wookie-luv — Thu, 04 Dec 2008 15:31:24 GMT

I liked this commercial, but I think that they missed a big opportunity to incorporate an intergalactic theme. It would have been a lot funnier if, when the man went into the dog house, he was greeted by the likes of Chewbacca, Han Solo, Spock, and maybe a Klingon or two. In the defense of his actions he could have started using the Chewbacca Defense... "What would a Wookie, an eight foot tall wookie be doing on Endor with a bunch of 2 foot tall Ewoks? That does not make sense." If a husband gets his wife an appliance for Christmas you must acquit!

JCPenney gets in the doghouse

Dodi Oats, Westport, CT — Thu, 04 Dec 2008 16:56:39 GMT

VERY FUNNY! too long for tv but very funny!

JCPenney gets in the doghouse

Jim — Thu, 04 Dec 2008 17:22:30 GMT

Once again the guys take the hit and are portrayed as underlings just there to pay the bills and make everyone else happy. This ad is pure garbage. If the tables were turned and the ad made fun of women you can bet it wouldn't be around for long. Women want respect but garbage like this just creates yet more resentment. Yet another example why women should only be released from their cages for breeding purposes and should remain muzzled at all times. Now, how do you women feel about that? See, it's not so great is it?

JCPenney gets in the doghouse

Gary , Seattle Wash — Thu, 04 Dec 2008 17:27:22 GMT

Lets reverse the rolls how funny would this be if it was a woman being lead to a dog house. I really fail to se the humor.In fact I am going to make a point to cancel my Penneys Credit Card . I am very offended and fail to see the humor.

JCPenney gets in the doghouse

Randy Coller, Jackson, MI — Thu, 04 Dec 2008 18:06:25 GMT

The commercial is great! Well done. Too funny. Those who can't appreciate the humor, well BAH! HUMBUG! to you. Get a life.

JCPenney gets in the doghouse

Daryl, Milwaukee, WI — Thu, 04 Dec 2008 18:22:02 GMT

Get over it and get a grip people, it's funny. It's pathetic how people have lost their sense of humor and are so sensitive about something so trivial. There are more important things to gripe about these days. Merry Christmas to all. Oh wait, does that offend someone.

JCPenney gets in the doghouse

Danno, Indep, MO — Thu, 04 Dec 2008 18:36:00 GMT

I actually gave a blender to my wife on our first anniversary in 1973, so this is a good warning commercial for young married men. This commercial was very clever and funny. I loved it.

JCPenney gets in the doghouse

DustyJil, PA — Thu, 04 Dec 2008 19:14:04 GMT

You know what's really funny?! I have been trying to get my hubby to buy me a nice vacuum cleaner for 5 years. It goes on my birthday and Christmas list every year and he just laughs. He refuses to be THAT guy! I have what should be a nice vacuum, but it has been very disappointing.

JCPenney gets in the doghouse

Melissa, Tyler Texas — Thu, 04 Dec 2008 19:41:04 GMT

Wow.... way to go JCP marketing team! Their mission is to create a buzz for the company, and boy have they done their jobs! Just look at all the comments. Like it or lump it, but you wont soon forget it! The world would be so much better if everyone could just lighten up. Its only a commercial. It does not effect your lives one way or another. And for those comparing this to the presidential campaigns... puh-lease!! This advertisement in no way impacts you the way that changes in our government might. The election is over, get over it. All we can do is hope for the best and prepare ourselves for the worst - that way we end up okay. As for all the folks upset by the stereotypes.. again, get over it. Some men are "dolts" and clueless and some women are greedy and dumb. And, chances are, if you get that upset over these stereotypes - you probably fall into one of those catagories.

Props to JCP for creating a buzz.. job well done. And for those of you upset or offended, put your big kid pants on and get over it already!!

JCPenney gets in the doghouse

Tired of the whiners-- Denver, CO — Thu, 04 Dec 2008 21:44:33 GMT

Great commercial. I think it just magnifies the little differences between a man's thinking and a woman's thinking-- that's all. There may be a few stooges who would really give a vacuum to their wife, but most men can relate on a much more subtle level. It is quite honestly humorous to the smarter person who mocks the truly stupid (and we'll just chalk them up to natural selection) and reminds us that it's good to be cognizant of those differences between men and women.

On a mental note:
Let's see, we need to make sure we don't offend anybody, we can't say Merry Christmas anymore because that implies a religious belief (has to be "Happy New Year"), we have to allow people to burn the American flag and protest the "Pledge of Allegiance"... I'll be sure to add "No vacuum-cleaner gift jokes because I might offend someone really stupid" to my ever-growing offensive behaviors list.

JCPenney gets in the doghouse

Melissa, Massachusetts — Thu, 04 Dec 2008 22:59:03 GMT

I'd rather get the computer memory chip with the note saying "Thanks for the memories" than a diamond necklace anyway. A cute card, a useful gift-- why is he in the doghouse?

JCPenney gets in the doghouse

Christine — Thu, 04 Dec 2008 23:19:08 GMT

I for one would be thrilled to receive a household appliance for my birthday, Christmas, etc. as long as it is something that I want/need. It just makes sense to me that a gift should be something I can use rather than something expensive and frivolous that I don't need and won't use very often.

My hubby knows better than to buy me jewelry. I have one ring that I wear every day – my wedding ring. I also cycle through three different necklaces (one that hubby gave me for my 19th birthday and two that were gifts from my grandmother). I find this to be sufficient and I would be furious if he wasted a large sum of money on jewelry that could have been better spent elsewhere.

One birthday he bought me a new freezer and one Christmas I received a vacuum. I was thrilled because I wanted (and asked for) both of these items – and I use them often!

In fact, I had to retrain hubby to buy me these types of items. He hated the idea of buying me anything practical for these occasions and he always wanted to instead buy me something fun. I suspect this is because he wouldn’t actually want something practical for his birthday – he would rather have the fun stuff! It took a while to get him to accept that I don’t want all that other junk...

JCPenney gets in the doghouse

John Doe , Seattle, Washington — Thu, 04 Dec 2008 23:19:57 GMT

That commercial is now on my "Dumbest Commercial of all time list" ...

Maybe I am weird ... I just ask my wife what she wants, then go out and do my best to get exactly what she wanted. I know that a gift should be something of a surprise and thoughtful; however, I suck when it comes to thoughtfulness. >:o)

When it comes down to it , I would most likely be in the Dog House too. Thats why I ask.

JCPenney gets in the doghouse

Sahri — Thu, 04 Dec 2008 23:30:42 GMT

Not offensive, but just a plain, boring, drawn-out, overdone, ineffective, commercial.

JCPenney gets in the doghouse

ma, PDX oregon — Fri, 05 Dec 2008 00:31:33 GMT

Well, I'm getting a remodeled bathroom for Christmas. My husband did nearly all the work on it and it looks gorgeous; just a few finishing touches left to go.

I haven't looked at the ad. seems, though, that it doesn't support the lifting up of anyone's soul, spirit, or respecting each individual for who them are. So I'll continue to love and appreciate my husband to the highest level. Oh, and he's getting a remodeled bathroom for Christmas too...PLUS all the tools he needed to do the job! some of them are way cool. Shalom, Merry Christmas, Blessings on us all.

JCPenney gets in the doghouse

Eric M, Conn. — Fri, 05 Dec 2008 00:39:07 GMT

I haven't watched the commercial, but I can assume it's no different than any other social-sexism debate. There are two painfully obvious sides of this coin... The side that says JCP was obviously poking fun at stereotypes, trying to make light of it... And then the side that one could only assume is JCP's true view of its shoppers.
All of you assume it's one or the other, but none of you have that right. The writers and producers of the ad campaign had a goal in mind, and what it was you can't say. You weren't there. Case and point; get over it, get used to it, move on.
The only way we'll get passed racism and sexism it to, basically, stop being so sensative. It all isn't that bad...

JCPenney gets in the doghouse

Key Lady, Oregon — Fri, 05 Dec 2008 02:01:50 GMT

I would love to get a new vacuum for Christmas or our anniversary, I need one. But then, I'm the one who requested and received for my 40th b'day a new drill and socket set and for our 25th anniversary a new drill press. Strange? Maybe for some but not for all. The ad? It gave me a chuckle though, aside from my wedding ring, diamonds don't ring my bell.

JCPenney gets in the doghouse

Mandy Minn, MN — Fri, 05 Dec 2008 02:09:42 GMT

Advertisers have to learn the hard way that to some it will be funny, to others they don't care for that kind of idiotic humor. Yes the ad got attention, but not the kind they will be hoping for. And for the jeweler from San Francisco, you might sell more jewelry if you forgo the stereotype. The peril for you is to remain in the black, so be careful not to offend your customers. If you generalize about them, you will not make your sale.

JCPenney gets in the doghouse

J. Muchagrove, Philadelphia, PA — Fri, 05 Dec 2008 05:50:40 GMT

It would have been funny at 1 minute. 4:41 is just too long.... but even if it were funny would it still be considered so if it portrayed 'dumb blondes' or 'tech clueless wife', etc.? Yeah, after thinking about it for less than a minute it is an insulting male-bashing peice 'o turd.

JCPenney gets in the doghouse

MEW, Cols. OH — Fri, 05 Dec 2008 09:44:05 GMT

When did we completely lose our sense of humor?

When people get offended over a silly, harmless commercial it just proves that political correctness has run amok & ruined us.

JCPenney gets in the doghouse

Debbie ,Valrico Fl — Fri, 05 Dec 2008 10:24:09 GMT

It's an ad folks, lighten up

JCPenney gets in the doghouse

Sara, Valdosta, GA — Fri, 05 Dec 2008 11:04:57 GMT

I agree--lighten up. It is a fact that some men do not have a clue as to what to buy for holidays, just as some women will always be attempting to "improve" her man.
This was a funny commercial to me and my husband, especially as he bought me deep wrinkle cream and RepairWear from Clinique last Christmas and I don't even have any wrinkles yet!
Anyone who reads more into this (ie: the complacency of our nation, how unadvanced the US is, etc) needs to have their sense of humor re-checked.

JCPenney gets in the doghouse

karla davis =) — Fri, 05 Dec 2008 12:58:29 GMT

This commercial is not so different than the other commercials .. alot of commercials seem to put down men, and make women seem harder to please than ever. This is really hard for me, because I have a great husband who accepts me with all of my flaws and I want to accept him the same way. I am afraid that my daughters, by seeing things like this over and over, will get the idea that this is ok. This is no more ok than a man expecting a wife to be a "wife of the 50's" that sees herself less of a person than a man.

JCPenney gets in the doghouse

what-is-wrong-with-us, MD — Fri, 05 Dec 2008 13:07:59 GMT

OMG What is WRONG with people these days???? The economy is in the 'doghouse'...people are dying in terrorist attacks all over the place...we're stuck in a war we never should have started...the world is falling apart and someone actually took the time to complain about a funny commercial??

It was a funny commercial nothing more nothing less.

Smile a little folks...it might do you some good!

JCPenney gets in the doghouse

JeanB, Copperas Cove, TX — Fri, 05 Dec 2008 13:43:29 GMT

I already filed a complaint with Penney's over this ad. I told them it is the "most hateful, man-hating thing I have ever seen". The response was nothing more than "sorry you were offended". I hereby challenge Penney's to run an ad featuring a female in trouble with her man that is on-par with this one. They won't do it, of course, as that would be politically incorrect. But it seems like it is OK to degrade men like this. Well guess what? IT IS NOT OK!!

JCPenney gets in the doghouse

stan dirksen, portland, oregon — Fri, 05 Dec 2008 13:59:16 GMT

Who cares? The lady in the video is hot. I'll buy her a nice gift.

JCPenney gets in the doghouse

Mary in Houston, TX — Fri, 05 Dec 2008 15:00:31 GMT

The JCPenney's Dog House commercial is clearly satirical. Although one has the right to be offended, it would seem rather silly given that this is one of the only commercials on TV that doesn't use sex to sell a product. Even M&M Candy's are dressing "female" M&M's in White "Go-Go" Boots & speaking in seductive tones to pimp candy. This commercial is effective, intelligent & tongue-in-cheek. On the otherhand, the annual lust-fest of the Victoria's Secret Hour Long Lingerie Infomercial is not satirical. If one should be offended, be more critical at primetime porn where supermodels strut like "naughty" strippers wearing fluffy angel wings as they sit on a grinning Santa's lap. As a feminist with a sense of humor who believes a person, regardless of gender, has the right to pursue interests without limitations, I found this commercial a clever way to grab the attention of potential Christmas shoppers. To me, this advertisement was not offensive.

JCPenney gets in the doghouse

Beth, Omaha, NE — Fri, 05 Dec 2008 16:03:10 GMT

Lighten up, people. It's meant to be funny. Life's too hard if you can't take a joke once in a while. Personally, I think it's right on. I think your priest/minister should teach "Gift Giving to Your Future Spouse" in pre-marriage counseling. Don't go into outrageous debt, and for goodness sake, don't buy your wife exercise equipment or kitchen appliances unless she asks for them. Any man who's been married more than a week knows better than that! Use the holidays to treat your spouse the way you did when he/she was your boyfriend or girlfriend, and you'll be much happier.

JCPenney gets in the doghouse

Cindy Merrill, Richmond Kentucky — Fri, 05 Dec 2008 16:04:02 GMT

I lucked out- I was brought up by my Grandfather, and I also have skin sensitivity to gold, silver and other metals: Consequently, I have little or nothing in common with members of my gender when it comes to material things: $2000 will buy a year's worth of high quality food from emergencyessentials.com- I'd take that instead of a silly necklace any day, thank you.

JCPenney gets in the doghouse

fred — Fri, 05 Dec 2008 16:18:28 GMT

Lizzie in st charles mo whoa, get off that NOW pedestal that you'll obviously be perteputally perched on. To equate this promo to Sarah Palin say's only one thing about you and that is that Sarah is much more WOMEN than you'll ever be and you just can't stand it. To demean a person attempting comic for the sake of a sale is despicable to say the least. It's no wonder JC Penny's is going down

JCPenney gets in the doghouse

Sarah Krutsinger, Ranson WV — Fri, 05 Dec 2008 16:23:07 GMT

In this age of debt, resession, and lay-offs why would anyone buy such a luxery item. Do you know if your job will be there tomorrow? You could take the money for the jewelry and save it. Gifts do not have to be bought, sometimes just a simple jesure is better than a diamond. Which would you rather your child learn...Buy mommy something to make her happy or just do the things in life that matter? You decide.

JCPenney gets in the doghouse

Judy Gardnerville, NV. — Fri, 05 Dec 2008 16:32:26 GMT

I haven't seen it yet but it sounds hilarious. Honestly, isn't there more important things we need to see in the headlines other than if stores should say happy holidays or Merry Christmas; or if JCP decides to advertise for their jewelry dept. Just some more liberal whining in the media is what it boils down to. How about discussing sending immigrants home for the holidays (and hope that they stay there).

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MJ — Fri, 05 Dec 2008 16:37:00 GMT

sorry - IT IS FUNNY!

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Dennis — Fri, 05 Dec 2008 16:38:12 GMT

OK so its funny in a sexist way, I agree if someone ran a commercial treating women that way you would have the femminist climbing all over you. Personally I think times the way they are if the HOUSEHOLD needs a new vacuum and it makes her job [if she cleans anything] easier why not??If there is only so much money to go around why waste it on sparkles that she will sell after the divorce anyway.Women are women,they expect to be lavished with diamonds. I usualy get socks and underwear for Xmas. Where is the romance in that?? There is none,but its practical and useful.Women get over it!!!! You are not all worth the hassle.

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Leslie, Albuquerque — Fri, 05 Dec 2008 16:51:18 GMT

I can't say I'm offended by this...if you want to talk a truly irritating jewelry ad, we've got a billboard outside a local jewelry store that says, "Guaranteed Monogamy: $189" with a picture of a diamond ring. I have to admit I find the suggestion that I'd cheat on my husband if he didn't buy me a diamond ring far more disturbing than a stereotype that's been done a thousand times, and this time seems to have been executed in a fairly amusing manner.

JCPenney gets in the doghouse

Sarah S, Portland, OR — Fri, 05 Dec 2008 19:40:36 GMT

The fact that this commercial seems innocuous and "funny" to some people implies that gender restrictions and stereotypes are still thriving. Not only is this uncreative, offensive to all genders (men, women, and everyone in between), its also materialistic. This just reminds me of the poor man killed at WalMart on Black Friday. Americans are so obsessed with stuff, that its trumphed human life. This commericial is one indicator of the increasing greed in our society. It's shocking.

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Richard Roth-Dallas TX — Fri, 05 Dec 2008 20:06:11 GMT

Priceless!! True! Funny! Clever! Where's MY Jewelry???

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Heather R, Atlanta, Ga. — Fri, 05 Dec 2008 21:30:43 GMT

Actually, to those of you that cannot imagine a "dumb woman" stereotype commercial, you obviously missed the Dodge commercials of a few years ago. The MAN was all about the power under the hood and other important things, while the dumb wife was interested in comfort and tv screens in the backseat. I hated those commercials so much I will never own a Dodge. As far as this one goes, it will make me think twice about shopping at Penney's in the near future. To all of you in the "it's just funny" club--would you say the same thing if it was about race? No? Why not? Maybe because racism is not acceptable, but for some strange reason sexism (on both sides) is. Disgusting.

JCPenney gets in the doghouse

Jenna, Toledo — Fri, 05 Dec 2008 21:33:17 GMT

Maybe it's a sign of the times. Normally I would love jewelry for Christmas, this year I'm hoping for a new vacuum cleaner. The economy is too tough for me to be swayed by 'all that glitters'. If any of those husbands feel like sending a vacuum my way, they most definately won't end up in the dog house!

JCPenney gets in the doghouse

Billy Wood, Searcy, Arkansas — Fri, 05 Dec 2008 21:36:18 GMT

Anyone but me notice that almost all of the people who liked this inanely stupid ad were women? Furthermore, I don't need to lighten up. I have the right to think this ad sucks. The fact that I do and that I say so doesn't mean that I am somehow overreacting to something. That is just what all the sexist women who like things like this want us all to think. I am the patriarchal figure in my household. My wife and I respect each other for our own merits as well as our respective personhoods. The desire that many women have to subjugate men is sick. I have seen it happen to other men because they are weak. It will never happen to me.

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DBoy Atlanta — Fri, 05 Dec 2008 21:36:54 GMT

This commercial has generated a full spectrum of opinions from a weirdo society. Hey, why don't we prohibit every behavior so that no one can ever be offended. Thumbsuckers unite!

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Dave, Greenville, SC — Fri, 05 Dec 2008 21:39:08 GMT

I was sent the link to the commercial by email. I watched it and found it exactly as this article portrays it: way too long, not very funny, and full of stereotypes of inconsiderate males and just-give-me-sparkly-stuff females. I am surprised and pleased that other people (the writer) agree with me. But I'm not surprised or pleased that most people (judging by the responses here) like stereotypes, unimaginative writing, and meaningless materialism. As for those who say "If you don't like it, turn it off," that's what I did. I watched it once and wouldn't again. No one said YOU couldn't watch it as much as you want. Enjoy. The minority is just expressing our opinions that this is not well done.

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Michael Church — Fri, 05 Dec 2008 21:54:06 GMT

I laughed, Thanks J.C.Penney For something I can afford "humor".

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Min, Tampa, FL — Fri, 05 Dec 2008 22:20:17 GMT

That was entirely WAY too long and could have EASILY made its point within 1.5 minutes, 2 TOPS. Not that funny and I have to agree with the writer, very lame attempt at reviving the old 60's doghouse plot. One funny part that was the fact that calling the guy Dual Bag reminded me of how big of the other type of D-Bag he was portrayed to be. Sad when you spend all that money and the only thing the consumer walks away with is the blind reference to D-Bag. Sorry JCP, you lost us on this one.. oh and the web bulletin board. Please do not do that, or run the risk of very incredibly bad backlash of hate mail from scorned lovers and quiet possibly raging outbursts from the featured "mugshots" victims. No part of that idea seems like a good decision.

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Sean, the real world — Fri, 05 Dec 2008 22:42:44 GMT

not funny, not creative. I am not offended, just bored. How on earth would this make me want to shop at JCP, and really, would I go there for jewelry? Unemployment is so high, over 500,000 lost their jobs in Nov alone. How about an ad that shows a husband and wife talking about tough times and deciding to be practical this Christmas, so collectively they go to JCP to buy themselves a vacuum. Get a clue JCP, nobody is buying diamonds right now...

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Natalie, Lebanon, Ohio — Fri, 05 Dec 2008 23:48:02 GMT

I let my husband go on a diving trip without me, and in turn he bought me a Dyson! I was thrilled!
I definitely don't fit the "I want jewelry" mold, but there are women out there who do, or else this stereotype wouldn't exist, and men wouldn't be flocking to the jewelers in hoards at the holidays...Life's too short to be politically correct, I thought the ad was funny!

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Dennis, Santa Maria, CA — Sat, 06 Dec 2008 00:01:07 GMT

Why are we wasting time analyzing this ad? There are more important things in life (including getting a sense of humor and laughing at ourselves). Move on, there's nothing to see here . . .

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Gregory — Sat, 06 Dec 2008 00:49:01 GMT

Funniest video ad that I've seen in awhile.
people should lighten up!!!

I had to watch it twice and rolled in laughter.
It is very tasteful and entertaining.....so those guys who don't like it well
you are way too serious!!!!!!

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Joel, Kansas City — Sat, 06 Dec 2008 00:58:56 GMT

Lol funny ad! What are people so upset about?

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John A Czuba, Macon, Missouri — Sat, 06 Dec 2008 03:54:53 GMT

Thank you for a bright moment in this world that's wallowing in self pity. If people were more in touch with their sense of humor instead of their hypersensitive self conciousness we wouldn't be in the mess that we are. Laugh a little it's healthy. Great job JCP ad agency. To those whiners, get a life!
I keep coming back to your store because you do think a little outside of the box.

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g, priest river, idaho — Sat, 06 Dec 2008 04:12:19 GMT

This was a laugh out loud for me. Funny funny funny. Guys can be clueless - and it's good for them to be shown the way once in awhile. Vacuums aren't gifts - they're necessary tools for house keeping. Men need to use them too. However, a lovely pair of earrings is wonderful. Open your eyes, guys.

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Katie, Kiron, Iowa — Sat, 06 Dec 2008 04:44:50 GMT

I thought the guy who gave his wife RAM and said "thanks for the memories" is a genius....it's actually sweet and thoughtful. I'd love a faster computer! Then again, I am sort of a nerd. I'd much prefer that to jewelry.

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Amy, PA — Sat, 06 Dec 2008 05:19:48 GMT

Bad acting, too long...as far as the rest, whatever, it's an Ad.

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Amy, Boston, MA — Sat, 06 Dec 2008 06:17:18 GMT

I agree with the author of this article. This ad campaign looks like it should be straight out of 1958, not 2008. Way to reinforce stereotypical gender myths that women are all nagging gold-diggers and that all men are insensitive and sexist. Nice job, JC Penney. Oh, and P.S., very few people can actually AFFORD jewelry this year, since we're in a major recession. (This comment submitted by the daughter of a former prominent ad man and copywriter...I'm sure my Dad and I will have a good laugh over this one.)

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John M., Mckinney, Texas — Sat, 06 Dec 2008 11:51:36 GMT

Why does anyone suppose that we need a commercial advertisement that tends to denigrate either sex or either marital partner's position in life? Whatever happened to marketing a product based on it's saleable features and value-added (to ones's life)?

JCPenney gets in the doghouse

Loretta Lynn,North Louisiana — Sat, 06 Dec 2008 12:42:26 GMT

After 25 years of marriage and 2 kids ages 21and 14. My husband(manchild) knows better than to buy me diamonds,gold or any such thing. He knows I had much rather have something practical like the 3000 dollar computer he bought me last year. As for being in the dungeon, he would also prefer some peas and cornbread to quiche,the dog bowl would be no problem either, he's an idiot like that and shares his iced tea with his 3 pound Mini-Pin everyday . And to the lady who had the problem with the Dough Roller,ya should have preserved your Mom's old wooden one, they work much better for the quick over the head blows !!As for Penney's, Its an ad for goodness sakes !!!! Laugh, Love and have a Merry Christmas !!!!

JCPenney gets in the doghouse

Jeff, Louisville, KY — Sat, 06 Dec 2008 16:22:15 GMT

I haven't seen the commercial (because the server's down w/ so many viewers - score JCP), but I get the basic idea that this is another reinforcement of the big-dumb-husband stereotype of men in the modern tv era, and it makes me sick. Our society has come to exhault all things feminine and revile the masculine. Which is why men have been routinely shown on tv as bumbling idiots and usually fat(see also: Still Standing, According to Jim, Family Matters, Family Guy, the Simpsons, Everybody Loves Raymond, etc.), unless they're gay (i.e. more feminine--which of course equals better), in which case they are smart and sophisticated. As a smart, sophisticated, and slim heterosexual male, I'm sick of it. The "humor" of this type of media is as worn out as knock-knock jokes, and I wish this country would move on. Sadly, based on the number of posts on this forum that suggest people think it's funny, I'd say that's not likely to happen...

JCPenney gets in the doghouse

Laura, Gilbert AZ — Sat, 06 Dec 2008 16:25:01 GMT

I thought it was funny. (I'm a woman.) Clever way to make a point and try to sell something. I'd rather watch this than some of the stupid commercials which interrupt my favorite shows. Get over it!

JCPenney gets in the doghouse

Erika, Chicago, IL — Sat, 06 Dec 2008 16:33:54 GMT

Really people, lighten up a little. I thought it was quite amusing. Does anyone really think that JC Penny is really trying to reinforce stereotypes? It's supposed to be tongue-in-cheek.

JCPenney gets in the doghouse

Maria B, High Point, NC — Sat, 06 Dec 2008 18:18:22 GMT

Ok, I have never blogged and probably never will again but really... get over yourselves...it was just funny. The message, put some thought into what your spouse, male or female, really wants. Thats all. We've all been in the doghouse at one point or another. If you can't laugh at yourself then you need a life. Its too short. Life is too stressful right now and laughing is the best medicine.

JCPenney gets in the doghouse

KB, Albany, OR — Sat, 06 Dec 2008 19:01:02 GMT

Hey this was funny! Lighten up people! I have the best husband in the world but even he has given me some pretty lame gifts! Can think of one anniversary...no seriously, this is just plain funny! Try enjoying some humor for what it is...fun!

JCPenney gets in the doghouse

sue B — Sat, 06 Dec 2008 20:13:32 GMT

I like practical gifts..frankly. A vacuum cleaner is more useful that a bloody diamond.

JCPenney gets in the doghouse

sue B — Sat, 06 Dec 2008 20:14:43 GMT

i think a vacuum cleaner is far more useful than diamonds...and would applaud my husband for it..who needs diamonds when your carpets are dirty? HA

JCPenney gets in the doghouse

R. Combs, Buffalo, NY — Sat, 06 Dec 2008 21:41:57 GMT

BRB. I have to go return a Dyson.

JCPenney gets in the doghouse

Joe DeGrand — Sat, 06 Dec 2008 22:01:07 GMT

Another stupid TV commercial geared to functional illiterates. What do you think the MUTE button is for??

JCPenney gets in the doghouse

Eldon Isaac, Ft. Scott, KS — Sat, 06 Dec 2008 23:25:11 GMT

I just want to say that Tom H., PA said it very succinctly, in my opinion. We guys have only ourselves to blame, all we do is sort of chuckle weakly as we are made to appear as idiots and let it pass. We fast approach a matriarchal society.

JCPenney gets in the doghouse

edna kay Johnstown PA — Sat, 06 Dec 2008 23:49:21 GMT

if i were the wife in this ad, i would ask him where the rest of the gift was - - you know, like on those back-in-the-day game shows - - i would gladly accept the vacuum cleaner if it came with new carpet.

JCPenney gets in the doghouse

Not a pushover housewife, but practical; MD — Sun, 07 Dec 2008 02:30:58 GMT

The funniest part of this commercial was the fact that this guy got her the same vacumm that my guy got me one year for Christmas. Except I asked for it. And I loved it. It still works great, this b@#$% should be happy! I'm going to go use it in fact.

JCPenney gets in the doghouse

Mrs. F — Sun, 07 Dec 2008 02:33:50 GMT

One of my supervisors actually sent ALL of us this "commercial" to view. I thought it was funny, and surely nothing that any person in their right minds would take seriously. It was all in good fun. Incidentally, my husband bought a new refrigerator, a full-size bed with a pillow-top mattress for my oldest daughter, two twin beds for the younger ones, moved us into a bigger home in an extremely nice neighborhood, and bought a clothes dryer. He's my hero! <3

JCPenney gets in the doghouse

Pizza, St. Louis, MO — Sun, 07 Dec 2008 06:21:53 GMT

Poor guy in the suit. Running around the table barking like an animal...Happy Holidays!
Your wife sends her regards cause she be with me now, fool. I like a little lip hair on my woman, yep.

JCPenney gets in the doghouse

Lone Truth — Sun, 07 Dec 2008 09:06:36 GMT

For the record, I've not bought jewelry in over 12 years, and I don't shop at JC Penney. My ex-girlfriends and now my wife don't ask for jewelry... they prefer a few clothes now and then or better yet, hand-crafted or self-planned EXPRESSIONS of love. Then again, I only date/marry non-materialistic women. Maybe we're just outside JCP's target demographic.

I mean, is this how JCP really sees women? Crap like this sets back women's rights by dozens of years. Way to go, JCP. You're not getting my money (not like I ever shopped at your stores anyway).

JCPenney gets in the doghouse

Squeaky, Albuquerque, NM — Sun, 07 Dec 2008 17:00:36 GMT

Jewelry is such a waste of time and money. I own a few pieces but never wear them unless I'm onstage.

I've got plenty of people for whom I buy or make things, but relatively few who buy things for me, and the people I have in my life generally have the sense not to give me things to wear. When a person buys someone else things to wear odds are they're not buying something *the receiver* would like and enjoy, but something *the giver* would like to see the other person in. So ultimately gifts of jewelry and clothing are gifts to *oneself*.

I'm biologically female and would far prefer a gift of a vacuum cleaner. Maybe that's why I never married: men like, want, and marry materialistic wenches.

JCPenney gets in the doghouse

Henry Herron, Yakima, WA — Sun, 07 Dec 2008 17:14:41 GMT

That was so funny... Years ago, I bought my girl top of the line Toyo off road tires for her truck!
Talk about fun. :)

JCPenney gets in the doghouse

americanlitteacher, Des Moines, IA — Sun, 07 Dec 2008 20:46:39 GMT

What a way to portray women. From the looks of these postings, those who brag about not being offended are mostly NOT women! lol Maybe this commercial is more male-reflective than we think! lol

JCPenney gets in the doghouse

Megan, Nacodgodhes, Tx — Sun, 07 Dec 2008 22:29:02 GMT

I don't know, I think it was pretty clever

JCPenney gets in the doghouse

Megan, Nacogdoches, Tx — Sun, 07 Dec 2008 22:44:06 GMT

Wow. Some of the people commenting need to just take a second to breath. To liken this commercial to the presidential race is a bit of a stretch. And, to say that this commercial is so HORRIBLY sexist, then that brings up the argument of even using "sex" in ads because "sex sells," right? Or wait, that's exploiting me as a woman/man and that woman/man in that commercial is dumb and naked. It's a commercial. An ad? Like the Capt Morgan commercial when that guy lied to his wife and the whole bar acted like various TV programming while he's on the phone with her? Where's your rage for that?

JCPenney gets in the doghouse

Sally, Vermont — Sun, 07 Dec 2008 23:52:57 GMT

People are so serious these days. Life is too short. If you are offended by this advertisement heaven help your spouse and your children who live with you. There are stereotypes everywhere. Laugh at yourself and get over yourself. Merry Christmas to you all.

JCPenney gets in the doghouse

Bill — Mon, 08 Dec 2008 01:17:35 GMT

Wow! This is almost as good as the Obama marketing strategy...wait, that worked.

JCPenney gets in the doghouse

serttle,WA — Mon, 08 Dec 2008 01:44:59 GMT

As I was reminded by my wife"like the time you gave snow chains as a Christmas gift?" Guilty as charged!

JCPenney gets in the doghouse

Joe Morals — Mon, 08 Dec 2008 02:01:56 GMT

She has a wicked body- he must be a complete idiot to insult her like that. Either he's stupid, or he's one a them metro sexuals they talk about. I'd have given her a 2 week Caribbean cruise or something else that's fun.

JCPenney gets in the doghouse

Phil, Texas — Mon, 08 Dec 2008 02:58:51 GMT

I'd like to put the manager of the JC Penny Photography studio that made me and my family sit waiting for three hours waiting to get our holiday proofs back. I'll never shop there again no matter how clever their commercials are.

JCPenney gets in the doghouse

Philip — Mon, 08 Dec 2008 07:19:31 GMT

This commercial is HILARIOUS!!!! I was nearly rolling in the floor. My mom works for JC Penney's-I gave her the link to the commercial and she said there were about 20 employees gathered around the receptionist's computer, laughing their rear ends off. Hats off to Penneys for an original commerical. Put it on regular TV!!

JCPenney gets in the doghouse

Darren , North Bend, Or. — Mon, 08 Dec 2008 08:41:40 GMT

Good or bad, right or wrong, like it or hate it, the ad campaign did it's job. EVERYONE knows what the commercial is selling. Chalk one up for Madison Ave.

JCPenney gets in the doghouse

L. E. Finney, Laguna Niguel, CA — Mon, 08 Dec 2008 09:20:58 GMT

There was no real wit in this and I found it not even amusing. It insulted both sexes. I loved my husband but he rarely choose any jewlery that I actually liked. I like practical gifts as well, especially if they save me time. A gift is a gift, be appreciative of it even if you might not find it even close to what you wanted. Someone cared enough to get you a gift. Did you offer them any advance hints or suggestions? Why not, if they want to please you, they'll probably listen. Pennys needs to get a different take on life if they expect to sell.

JCPenney gets in the doghouse

Bob H, Washington, PA — Mon, 08 Dec 2008 09:26:10 GMT

I worked for this moronic company for a brief time. It comes as no surprise that JCPenney would utilize dated stereotypes and tasteless suggestion to advertise. Tackiness, tawdriness and bigotry are the benchmarks for this bunch! Don't shop at JCP!!!! Their merchandise lacks style almost as much as their ad campaign does and their company culture does as well.

JCPenney gets in the doghouse

Rebecca, Ann Arbor, MI — Mon, 08 Dec 2008 13:18:32 GMT

I think the ad was more a satire on prison dramas than anything else. And if you keep it in perspective, its an advertisement, its really funny; it isn't an artistic comment on our life and times!

JCPenney gets in the doghouse

Rob, Chicago — Mon, 08 Dec 2008 13:27:13 GMT

BOYCOTT JC PENNEY for their anti-male hate rhetoric!!

JCPenney gets in the doghouse

Robert — Mon, 08 Dec 2008 14:43:35 GMT

Support your local independent jeweler instead of the multinational chains. You'll get higher quality jewelry, more personal service, and most of them don't resort to male bashing to market themselves.

As for the "lighten up" crowd, ask yourselves this: Would you be so tolerant of disparaging advertising if it were blacks or Jews or women who were being disparaged? If so, what makes you think it's OK to bash men? Anti-male sexism is every bit as bad as anti-female sexism!

JCPenney gets in the doghouse

Dennis, Oregon — Mon, 08 Dec 2008 16:09:02 GMT

I laughed because I boutht my wife an ELECTRIC FRYING PAN for her birthday. Yes I went to the DOG HOUSE but we laugh about it now. The commercial wont cause me to buy jewelry. We should have other more important things on our minds. This is just good entertainment.

JCPenney gets in the doghouse

Dolores Booker Dante, VA — Mon, 08 Dec 2008 16:51:01 GMT

LOL...get serious...I do believe Politically Correct has gone a step further and hopefully opened many eyes to more happy times.... You people earn money for this...I know a bunch of laid-off workers that could have come up with a news story for you...You have too much time on your hands...now go to your room! LOL

JCPenney gets in the doghouse

a non-lame woman — Mon, 08 Dec 2008 17:14:33 GMT

LAME. This type of "comedy" is liked by the fanny-pack wearing typical Americans who like to watch Oprah and shout "you go girl!" and "NOT!" and still raise the roof or "rock the cabbage patch". All you lame-os also shop at stores like JcPenny, because they make large, boxy clothes and call them "small" to make you feel better about yourself. You shouldn't get a vacuum for a gift, because you might have to actually exercise. So actually this commerical IS perfect for you the typical average woman. Happy shopping. Keep putting your "man in the doghouse", har, har. Then cry when he dumps you and join a self-help group loaded with other lame women like you and wonder what went wrong. At least you will have a sparkly necklace from JcPenny for $49.99. Fantastic!

JCPenney gets in the doghouse

Gary, Roseville, Ca — Mon, 08 Dec 2008 18:22:19 GMT

Thought it was funny. People need to chill.
Does show how differant men and women are. If my wife got me a yard tool, i'd be stoked.

JCPenney gets in the doghouse

Cave Man, Los Angeles, CA — Mon, 08 Dec 2008 19:23:42 GMT

The chick who gets the vacuum cleaner is smokin' hot. The commercial should show more of her in lingerie or a bikini.

JCPenney gets in the doghouse

jane smith, new york, NY — Mon, 08 Dec 2008 20:06:39 GMT

I enjoyed this ad. It funny and true. My ex divorced me for gaining 20 lbs after we were married. The weight gain came first from infertility treatments and later a side effect of chemotherapy. I really want to put him in the dog house. He's off promoting "peace" (left a wall street job to join a non-profit) and people think he's a really great guy. The reality, he's materialistic as the next guy and expects a supermodel 24/7.

JCPenney gets in the doghouse

Lisa — Mon, 08 Dec 2008 20:24:20 GMT

I thought the ad was funny - stupid, but funny....until I read "Dave from Albuquerque"'s comments. Now I see that this can be offensive to some men. The ad did give me a not entirely good feeling in my stomach as I saw just how "stupid" they portrayed men. It is true though that people often times choose gifts that they themselves think are cool. My husband keeps giving me technology gadgets. I accept them gratefully understanding his intent.....even if they just end up collecting dust. After enough years, he's started to ask me what I would like. I think that if he ever gave me a vacuum cleaner, I would politely but firmly explain to him how that was not an appropriate gift - and that he can do the vacuuming with it for a while. This tendency to choose inappropriate gifts can go both ways and does deserve a good laugh.......but portraying people as total idiots could be offensive to some. I still think it's funny though.

JCPenney gets in the doghouse

Observer, California — Mon, 08 Dec 2008 22:00:49 GMT

JC Penny does an ad that gets all this free attention in a world dominated by Wal-Mart and Target. Pretty smart I'd say.

JCPenney gets in the doghouse

Phil Dirt — Mon, 08 Dec 2008 22:57:54 GMT

I have less a a problem with this ad than I do with Kim from Harrisburg who commented that her husband bought her a rolling pin and a box of pie crust for a christmas present and she "hit him in the leg-- hard -- with it". Can you imagine if a man didn't like the present his wife bought him so he hit her? She should be ashamed of herself and thank her lucky starts if he has more self control and common sense than she does.

JCPenney gets in the doghouse

dee, knoxville, tn — Mon, 08 Dec 2008 23:22:07 GMT

JC Penney--for jewelry? are you kidding? Yes, it was funny--hated the way it portrayed women as humorless emasculators--the new woman who doesn't take any crap--blah, blah...art imitating life, I guess (yes, I am a woman). While I was watching it, was thinking about why there is no commercial of the opposite: a woman getting him what she wants him to have. I forgot, not politically correct to laugh at women, the poor dears. I think we still have a Constitutional right to humor, hope we use it and don't lose it.

JCPenney gets in the doghouse

John, Tacoma — Mon, 08 Dec 2008 23:58:11 GMT

Man, women are mean. What I find funniest, though, is that I went to the doghouse to see what kind of folks were there and the first two I pulled up were put in there by men! I think maybe the girl should have been a guy!

JCPenney gets in the doghouse

Ford, Corona, Ca — Tue, 09 Dec 2008 02:49:00 GMT

To Jane Smith: I extend my empathy to you. What you wrote about your experience really made me mad. If my girl needed chemo and gained a a mire 20 lbs I would only be 100% supportive. Unfortunately there are a lot of spoiled brat men in america too. I would put him in something a little harsher then a dog house too. I was happiest when I lived poor with my girl friend. We hiked and found all sorts of meaningful things to do together with out needing money. Then I made a bunch of money in 2005. By 2007 we realized we had more fun with out much money.

JCPenney gets in the doghouse

Ronald Stokes, Houston, TX — Tue, 09 Dec 2008 03:37:07 GMT

I think the add is funny - unless you are just looking for excuses to complain. Everyone needs to lighten up.

JCPenney gets in the doghouse

Rachel, St. Charles, MO — Tue, 09 Dec 2008 17:26:09 GMT

Haha...I think it's funny. I laughed. I mean everyone knows there's no real doghouse anywhere that leads to a creepy dungeon full of guys folding laundry. This isn't a terror, threat, people, it's just a funny commercial that plays on stereotypes and, you know, hypothetical situations. I mean, I would have thought that vacuum was kinda cool, but who cares. It's just supposed to be light-hearted and make you laugh.

JCPenney gets in the doghouse

Angie N, Pennsylvania — Tue, 09 Dec 2008 17:48:37 GMT

I thought it was funny...so did my finance who immediately wanted me to put him in the doghouse....Because he claims its what he does best...it's just an add people, nothing to get all worked up about...

JCPenney gets in the doghouse

MamaZepp, Wheatland, CA — Tue, 09 Dec 2008 19:09:53 GMT

hahahAHAHAHAHAHAHAHA!!!! This was the best ad and sure hti home to get so many responses!!! People, enjoy life and laugh a little or you will die a very sad death. Heck, this ad was probably one of the best I have seen for a long time for jewelry and I don't care if they make fun of women or men.... Hey, we are only human, right?! Good job!! Enjoy the holidays--key word: ENJOY!!!

JCPenney gets in the doghouse

Charlotte, Kennesaw, GA — Tue, 09 Dec 2008 20:36:01 GMT

As I got older I began to realize that Christmas is not a time for fancy this and that. Nor is it a time to give children expensive gifts. It is a time to be with the people you love. Why should women want STUFF that is way too expensive. Why should children get things from SANTA and not their parents. Don't call me a scrooge. I have been the route of buying giving and paying and charging and charging and charging. Now that I have matured being a grandmother of 15 with one one the way. I no longer go over board with gifts. With our economy like it is why can't we learn a new way to give. Like handmade items. Letters from the heart. A gift certificate to a grocery store. These are just a few things I am doing. Thanks for your time and have a blessed Christmas. Remember you do have power over what is being watched in you home.

JCPenney gets in the doghouse

PJT Bellingham WA — Wed, 10 Dec 2008 00:56:58 GMT

The author and many of you writing comments need to LIGHTEN UP. If you take offense at anything in this commercial, well, you're not invited to my next party, that's for sure. IT'S JUST A COMMERCIAL, LET IT GO! If you just HAVE to complain about a commercial (or review them for a living?) find one that takes itself too seriously, will ya? It'll seem real familiar to ya when you find one, I suspect.

JCPenney gets in the doghouse

Bill G, Portland, OR — Wed, 10 Dec 2008 16:16:59 GMT

I find it interesting the variety of comments for and against this commercial. For me, to critique it on the quality of acting or possible stereotypes really seems petty or hyper-sensitive. After seeing it I shared it with my wife and enjoyed laughing about it with her, our kids came over to see what we were laughing about and we all watched it again together, and laughed. Now think how miserable our lives would be if we were offended by a stereotypical reference or turned it off because the acting wasn't Oscar worthy.

JCPenney gets in the doghouse

Janet, Tucson, Arizona — Wed, 10 Dec 2008 18:06:52 GMT

Yeah, it's sexist. But, boy is it funny! And whoever said this was preferable to the avaricious babes in the Jared ads was totally correct. These women aren't demanding diamonds, they are just demanding that the guys at least THINK before they buy.

JCPenney gets in the doghouse

Cynthia Hammond Indiana — Thu, 11 Dec 2008 04:07:02 GMT

Lighten up people!!! It's meant to be taken as a joke.

JCPenney gets in the doghouse

Michelle Dean, sulphur, ok — Thu, 11 Dec 2008 05:27:49 GMT

OK, lets give this one a rest. what about the commercial where the little boys name is Kelly and he gets all girl stuff for Christmas. Come on...... Santa really does know whether Kelly is a boy or girl. Bad santa! Is nothing sacred!

JCPenney gets in the doghouse

Robert H, London — Thu, 11 Dec 2008 19:44:03 GMT

Great ad; well done. Entertaining and does what it's supposed to do: Sell jewelry.

I long for the days when life wasn't a thin-skin contest. If you're offended you need to get a life. Go out and pick up litter or something...

JCPenney gets in the doghouse

Pam O'Connell Hartford WI — Thu, 11 Dec 2008 21:27:35 GMT

I thought the commercial was very funny, but I knew this backlash would be a-comin' from the politically
correct crowd. A thin skin is always a sign of lack of self confidence. Ladies (who equate this with the presidential race) you don't speak for me. Laff a little, could you?

JCPenney gets in the doghouse

Dave, Seattle, WA — Fri, 12 Dec 2008 11:07:16 GMT

Clever how the other men name the new arrival "Dual Bag", which somehow rhymes with "Douche Bag".

JCPenney gets in the doghouse

Rich in Denver — Fri, 12 Dec 2008 14:40:13 GMT

I am going directly to JCP this year for sure. This outdated concept has shown NO sign of life for 15 years compared to Macy's, etc. I commend them for their efforts and I think the ad was fantastic. Welcome out of the dormancy JCP, I will give you another chance. Kudos to the marketing department!!!

JCPenney gets in the doghouse

A.B. Boise ID — Sat, 13 Dec 2008 00:25:09 GMT

I am rarely offended by commercials but this one was the final straw!

I am sick of Husbands and men in general being viciously attacked these past 20 years.

Take the two father figures in American media: Homer Simpson and Peter Griffin from Family Guy. "Don't listen to Daddy kids! He's stupid, moronic, and cold hearted"

After watching this commercial I have never been more furious. Men WORK VERY HARD for their wives and kids, and what do we get in return for it? A STUPID TIE ON CHRISTMAS! But if you screw up on the gift giving send him to the Dog House.

I'D WANT A DIVORCE IF THAT WERE MY WIFE!

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Jeanne — Sat, 13 Dec 2008 16:11:46 GMT

So very cool, love it! J.

JCPenney gets in the doghouse

Kat C. Sarasota Florida — Mon, 15 Dec 2008 02:00:22 GMT

The ad has done it's job, people are talking, bad press is better than no press, but the ad IS offensive to both men and women alike.

It continues to portray men as idiots incapable of doing anything right, and only good enough to work a good job, pay the bills, and buy the woman expensive diamond jewelry that apparently, ALL women want.

It portrays women as money grubbing, gold digging, in this case, diamond digging, whores, and superior to men.

Not all women want or like jewelry, some of us would love those practical gifts the men got their wives and girlfriends.
More memory for my computer? Bring it on!
A new vac that can suck the dirt from all of the fibers AND the padding below? Oh hell yes! I would kill for a Dyson!
Not all women want diamond jewelry, some of us love the practical, useful gifts, and some of us appreciate the men in our lives who know this, are our partners, our best friends, our lovers, and we don't see them as just the type of inferior dolts that jewelry sellers make them out to be.

If these ads were role-reversed, there would be a huge outcry from women all over.
Portray women as dumb blonds, bad drivers, or nagging wives, and watch what would happen.
But jewelry sellers continue to find it perfectly ok to portray men as idiots who are good for nothing but supplying the greedy women in their lives with expensive trinkets.

As a woman who does not want diamonds as a gift, ever, I find this ad and every other one like it, extremely offensive, and not just to me and other women, but to the men everywhere who are being insulted, being treated as mindless idiots.

JCPenney gets in the doghouse

Steve from Rocky Mount, NC — Mon, 15 Dec 2008 02:30:02 GMT

Does anyone know the actress's name that received the vacuum cleaner?

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Dylan Hamilton — Mon, 15 Dec 2008 18:30:22 GMT

What I think is sad is that this woman probably likes the ad but knows that she'll get more traffic if she stirs up controversy. Of course it's funny! Those who don't think so, obviously don't have a sense of humor.

JCPenney gets in the doghouse

Robert — Mon, 15 Dec 2008 19:50:59 GMT

As a video it was funny. As a viral campaign, publicly shaming your male by putting him in the doghouse? It's disgusting. It makes women look like shrews. MY wife LOVED it when I gave here RAM in a jewelry box. If other women are like JC Penney thinks, then I am the luckiest guy on earth.

JCPenney gets in the doghouse

Joe Stimpert, Rochester, MN — Mon, 15 Dec 2008 20:50:02 GMT

"We’re not sure who should be more offended by this campaign: Men, who are painted as sexist, clueless dolts, or women, who are shown as mean-spirited and materialistic, willing to mete out menial punishment but swayed by glittery things."

Hey, Allison, I'm not offended, in fact I resemble that; here, have a glittery thing to make you feel better.

JCPenney gets in the doghouse

Jim, Anderson, SC — Tue, 16 Dec 2008 19:02:58 GMT

Funny or not, JC Penney needs more help than anything this ad will do. I haven't even thought about that store this year, other than this ad.

JCPenney gets in the doghouse

Brent - Denver — Tue, 16 Dec 2008 19:47:31 GMT

While I don't like the 'buy jewlery' slant, though of course they are in business to make money after all.

I loved the ad. It was a really great laugh. As a male I didn't feel slighted against at all.

JCPenney gets in the doghouse

Brian B, Columbus, OH — Tue, 16 Dec 2008 23:50:37 GMT

Gotta believe if this commercial (or any for that matter) makes your list of things to get uptight about, you either have a very good life with no other real stress or you need to read the recent study about how effectively sex reduces stress and try it.

JCPenney gets in the doghouse

Emily, Johnson City, TN — Wed, 17 Dec 2008 15:35:57 GMT

I haven't shopped at JC Penny for years because of their sexist advertising. I was raised by a wonderful father and married a wonderful man. I'm sick of the commercials that show men as incompetent and uncaring. I think ad execs have some "Daddy didnt' love me" issues they need to work out. Between this commercial and the "man that's too stupid to take care of his own children while his wife shops" ads, JC Penney continues to prove its marketing is as outdated as its merchandise.

JCPenney gets in the doghouse

Tony, Draper , Utah — Thu, 18 Dec 2008 00:10:40 GMT

here we go again with the "media" telling us how we should feel. Everyone i know that has viewed the video laughed and laughed. It's nice to see clean fun and a little jab at ourselves too! Lighten -up nay sayers.......why soo serious really

JCPenney gets in the doghouse

articmink — Thu, 18 Dec 2008 03:05:26 GMT

Awsome!! I laughed till my sides hurt, what a concept. I loved it. Alot of men are in the doghouse after Birthdays, anniversarys etc, this was just too cute. As for the above mentioned, I have had my email flooded with dumb blond jokes and they are funny as well. Funny is Funny, lighten up and learn to laugh at the human quirks we all have, I am a woman over 45 and as a rule men are much better drivers aside from the few that have cell phones glued to their ears or typing text messages while driving. Men don't normally put on make-up while driving or have a need to fix hair in the rear view etc. My opinion is men are better drivers because they don't have a million things flying around in their head about what has to be done or who needs picked up etc. JMO.

JCPenney gets in the doghouse

Pen, Seattle, WA — Thu, 18 Dec 2008 05:39:41 GMT

Wow, with the world as it is this is what you're offended by? It's certainly not original or particularly clever but it's well done and entertaining. But yeah, let's spend energy getting offended by harmless department store advertising. It's the last bastion of evil!

JCPenney gets in the doghouse

Matt B, Kansas City — Thu, 18 Dec 2008 13:53:42 GMT

Hmm...I think the writer is totally out of touch here. I thought this was so funny I broke my rule of emailing junk to people and sent it out to about 5 friends and coworkers, including some of the doctors in the ER where I work. They thought it was hilarious to a person. I haven't seen this kind of positive reaction to an ad in a long time. Outstanding.

JCPenney gets in the doghouse

Roberta, Harrisburg, PA — Thu, 18 Dec 2008 17:11:12 GMT

for anyone who thinks this ad is offensive, sexist, stereotypical, etc. check out the Arby ad. It is all of the above, PLUS it is not even funny. In my house the JCP ad has become memorable for its humor. It took us several times watching it before the idea of jewelry even sunk in. I think everyone should just lighten up and enjoy it for what it was.

JCPenney gets in the doghouse

andrea foxborough, ma — Thu, 18 Dec 2008 17:30:42 GMT

i thought it was funny too !!!!!!!! someone online made up a list of the worst gifts anyone received and it was really funny like buying your wife duflame logs for xmas even though they did not have a fireplace etc. !!!!!!!!!!

JCPenney gets in the doghouse

Judy, St Augustine Fl — Fri, 19 Dec 2008 15:11:33 GMT

Get real,
this is a terrific, funny commerical. My husband "got it", and told me he was returning the vacuum he had bought, and buying the watch that he knew I really was hoping for.

JCPenney gets in the doghouse

Sheri, somewhere in, Virginia — Tue, 23 Dec 2008 16:56:13 GMT

I thought this video was absolutely funny. And the sad part for me was that I really want a vaccuum cleaner for Christmas. I am one of those strange women that CAN live without jewerly and vaccuum cleaners tend to cost just as much as a piece of jewerly, so please, buy me a vaccuum, a need a new one anyway.

JCPenney gets in the doghouse

Kevin — Tue, 23 Dec 2008 22:31:09 GMT

Hey? Can we put women in the doghouse?

JCPenney gets in the doghouse

Cameron, Pleasant Grove, Utah — Wed, 24 Dec 2008 03:40:22 GMT

This add absolutely slew me! Hilarious! "Aaah, I'm MARRIED to you!" "She was smokin'. Smokin!" The acting was spot-on corny, and the parol board was phenomenal! If the rest of you want to go back to the tired "Buy a diamond because you love her" routine, enjoy your bland lives. This sort of out-of-the-box advertising is priceless!

JCPenney gets in the doghouse

J.J. Park City Utah — Wed, 24 Dec 2008 18:27:14 GMT

The ad gets the message across, albeit they take the long way around, but they do get their message across. I guess subtle hints are not good enough anymore. We are a society that has demanded exactness. Getting what we want has trumped the spirit of giving and receiving a gift. It has all become expected! Is that what giving and receiving gifts is all about? What have we become? The true spirit of the holidays is about giving and receiving, not punishing the giver. Now, I understand what the wife is getting across to her vacuum giving husband, but putting him in the dog house also makes her guilty of ingratitude - and that is the worst offense of all.

But the ad is meant to be jovial - despite its obvious reprimanding tone. So, Cheers & Happy Holidays to all:-)

JCPenney gets in the doghouse

Robert, Peoria, AZ — Wed, 24 Dec 2008 18:36:10 GMT

Yeah it is a dumb comercial, but if I was married to a woman like that, I would leaver her

JCPenney gets in the doghouse

Jeff, NYC, NY — Wed, 24 Dec 2008 18:37:03 GMT

Who cares if it's funny or anything else. That girl is BEAUTIFUL. I would watch her reading the dictionary.

JCPenney gets in the doghouse

Susan, Richmond, VA — Wed, 24 Dec 2008 19:27:27 GMT

Simply put, this ad is funny! I think NJTitan said it best. Enjoy the holidays folks and don't turn everything into a federal case.

JCPenney gets in the doghouse

Don L. Johnson, Kingsville, TX — Wed, 24 Dec 2008 23:52:57 GMT

I don't know if the ad will do much for cheap little diamond things but it may well put a dent in dual bag vacuums and tummysizers sales.
It does remind me, however, of the really dumb things I used to buy my wife of 57 years at inappropriate times. She, in her seemingly infinite wisdom, guided me away from that inclination by simply taking me to bed instead of putting me in that damn doghouse.
I caught on after a few years and it's been fairly smooth sailing ever since.

JCPenney gets in the doghouse

JAMES, TOBYHANNA, PA — Sun, 28 Dec 2008 07:59:15 GMT

JEWELRY? RIGHT, IN THIS ECONOMIC DAY AND AGE- I THINK NOT-HERE HONEY, A $75 GIFT CARD FROM YOUR FAVORITE STORE. SHOP TILL YOU DROP AND BUY WHAT YOU WANT.

JCPenney gets in the doghouse

Matt, Logan, UT — Tue, 30 Dec 2008 00:04:39 GMT

Give me a break. Women buy equally thoughtless gifts for men. Do the "doghouse" thing to a woman, and there would be womens rights activists and feminists all over it. Treat a man like that and it's accepted. What a double standard. This ad enforce it to the fullest degree.

JCPenney gets in the doghouse

jklepore — Tue, 30 Dec 2008 02:46:44 GMT

I did a thorough exploration of sexist images and ad-campaigns on television ten years ago,in college. Unfortunately advertisements are even more sexist and ridden with gender stereotypes now than they were then. All of you who blow off the impact of commercials on the way people think are fooling yourselves. Commercials are more powerful than you give them credit for. They have a subliminal effect that influences everything from what toothpaste you use to what candidate you vote for in a presidential election. Men on this message board who say women would be outraged if they were portrayed as stupid or incapable in commercials need to get a clue. Sexism and unfair gender stereotypes are everywhere in comercials. Some are blatant but most are more subtle. What about the H&R Block commercial where the woman nags her husband to "ask the box for help" when he can't navigate the world of Turbo Tax? Why can't she just help him? Because in commercial land women don't do things like prepare taxes because we're too busy doing all the simplistic, brainless things that women are supposedly perfectly suited for, like shopping or doing all the domestic work around the house (according to every commercial for cleaning and food products). So no, I'm not going to "lighten up." May be you should wise up and at least be cognizant of when you're being manipulated.

JCPenney gets in the doghouse

D. Owens, Detroit, MI — Tue, 06 Jan 2009 06:56:30 GMT

I for one as a self respecting man and also of other men, am appalled at the commercial and find no humor in it. Of course some women will find it humorous and the self hating man will also. What that conveyed was an utter disregard of respect for men that fuels a society to continue viewing men as buffoons in need of help from the intelligently superior woman. Give me a break! I would love it if they were to put out commercials depicting women as idiots and buffoons and then being punished by men. Would the misandrists and self hating men find that funny and say it's just a commercial then? I think not! Guys get a grip and look at yourself and other men requiring respect. Many women won't volunteer to respect you if you don't act as though you don't require it. The truth hurts.

JCPenney gets in the doghouse

D. Owens, Detroit, MI — Tue, 06 Jan 2009 07:19:36 GMT

What's the percentage of women buying men cheap,( costing $5-$25)disgusting, and non exciting gifts for christmas, Father's day, or their birthday. A Valentine's Day is out of the question. 99.999%. They should make commercials depicting that and the number of women going to the doghouse for not being in tune with their Husband or Boyfriend's gift expectancy. That's what's really needed.

JCPenney gets in the doghouse

Rolloff deBunk — Fri, 09 Jan 2009 07:58:00 GMT

I thought it was very funny and the production values were great! Loved the Big Brother audio loop and men folding towels and sheets - when do you see that on tv?

JCPenney gets in the doghouse

Strega New York — Thu, 15 Jan 2009 16:29:19 GMT

I'm with you Greta! One more Jared ad and I think I'll puke. This was funny. Everyone needs to lighten up. This was clever and entertaining. Geez. Has everyone lost thier collective sense of humor????

JCPenney gets in the doghouse

Dawn, Atlanta GA — Tue, 20 Jan 2009 20:48:33 GMT

I've read alot of these responses, and there are just as many beer commercials with blondes in bathing suits. It's about time ad agencies show that SOME men can be portrayed as the "dumb blonde" as well. People in general need to lighten up, have a sense of humor and laugh at yourself!

JCPenney gets in the doghouse

Philip Lang — Mon, 26 Jan 2009 16:44:09 GMT

I am sick of the same boring advertising. I like it when a company really goes all out like they do in Europe. I know good jewelry and have bought my wife many nice things over the years, I wouldn't have considered JC Penny's for jewelry. I am not influenced one single bit by TV ads, but when a company like JC Penny would do something so outside the box like this, I am going there to shop just as I did when I saw this ad. And I will return. It's funny; even my parents and my mother-in-law wet their pants. Lighten UP out there - it's just fun!
PML in Pennsylvania

JCPenney gets in the doghouse

mike tichy, oxford, ct — Wed, 28 Jan 2009 15:37:16 GMT

If it was up to PETA, we would all be eating grass. I do not know how anyone could support wackos like them. They care more about animals, fish and (now) bugs than they do about all the hungry people in the world.

JCPenney gets in the doghouse

Michael, San Diego, Calif — Wed, 28 Jan 2009 21:52:31 GMT

I think FedEx had a funny ad during an NFL game recently. Cold office workers are burning trash in barrels inside to keep warm to cut overhead costs. The last scene is a guy sitting in the restroom underneath a hand dryer with a laptop as he quickly reaches up and turns it on to try to keep warm. With FedEx costs can be cut....

JCPenney gets in the doghouse

David Custer, Champaign Illinois — Thu, 29 Jan 2009 15:20:53 GMT

You know what would make this funnier? If they also had an alternate ad where the women gives the man a self help book, and the only way for the woman to get out of the doghouse would be to buy the man a powertool.

JCPenney gets in the doghouse

jc wake forest nc — Mon, 02 Feb 2009 18:05:20 GMT

here is a sterotype for you, why do reporters always make some kinda of stupid excuse for something making the -ist list... stop being a victim