Chevy shows some skin

Roy, Seattle, Wash. — Tue, 02 Sep 2008 14:05:22 GMT

Topless women ironing and scrubbing the toilet while a woman sings, "She's useful, she's beautiful, she's everything you ever wished for, and then some."

Chevy shows some skin

Debbie, Knoxville, TN — Tue, 02 Sep 2008 14:09:10 GMT

for YEARS ads have had scantily clad women in ads that had nothing to do whatsoever with the product .... now why, all of a sudden, is this ad "Instead, it’s tacky, nonsensical and weirdly evocative of pornography. It’s the type of ad that viewers have noticed, but often only to ask, "What the heck was that about?"" ..... hypocritical on the critics part at best!

Chevy shows some skin

sandy, charlotte, nc — Tue, 02 Sep 2008 14:35:29 GMT

wow, i am so glad i’m not the only person who didn’t understand this commercial. i think I saw it 3 or 4 times before i figured out the guy was being “all you ever wanted” instead of “just creepy”. i think what threw me was that the dress he’s ironing really looked to me like a little girl’s party dress, which i found skeevy. (not that a man would iron a girl’s dress, but be doing so half-dressed while making dinner reservations for their 6 month anniversary – of what? eek!) The toilet scrubbing was just over the top, i couldn’t figure how that fit into the anniversary plans, and didn’t want to think too much about that.

i was so weirded out by the overly sensitive actions that i didn’t even realize it was for a car, much less which type or brand of car. Probably not Chevy’s goal, but at least i wont be associating their brand with this confusing and somewhat disturbing spot.

Chevy shows some skin

Mark Fort Worth, TX — Tue, 02 Sep 2008 16:28:21 GMT

The ad is bizarre. At first glance I thought it was aimed at the gay community, until my wife pointed out that a dress, not a t-shirt, was being ironed. Then my wife notes that the "anniversary" was only 6 months. If Chevy wanted to make a real statement, the line should have read "6 years".

A real misfire by GM...

Chevy shows some skin

Marvin E. Frisbie; Chicago, Illinois. — Tue, 02 Sep 2008 16:41:31 GMT

Ad agencies have been using women as the hook for every type of a commercial. So why not the reverse for women? If it helps a woman get through the work day? Why Not? But it seems it will only make her miserable; contrasting the perfect man of their dreams to a jerk like me? I'm Intelligent; Opinionated; and likeable. But still a jerk. I have no clue about women. The longer I live the less I know about women. And I am an old fart.

Chevy shows some skin

AG, Yakima, WA — Tue, 02 Sep 2008 17:09:13 GMT

I only remember seeing this commercial once and could not for the life of me remember what it was for. I do not remember the car "commercial" part at the end. I agree, though, that it is odd and memorable but not really in a good way.

Chevy shows some skin

Joe Galindo — Tue, 02 Sep 2008 17:22:03 GMT

Is this offensive? No. But when ever this add is on, I have no idea what it is selling making it it a bad add

Chevy shows some skin

Steve, Melbourne, FL — Tue, 02 Sep 2008 17:31:55 GMT

It never ceases to amaze me how far the media will go to bash the American Auto Industry. If this ad were made by Toyota or Honda, this article would have never made it to press.

Chevy shows some skin

Sara, Rohnert Park CA — Tue, 02 Sep 2008 17:37:00 GMT

huh. the poor SUV companies have apparently lost all hope, and want to bring back memories of happier days for themselves by featuring have naked men. oh boy.

Chevy shows some skin

Claire, Saskatchewan, Canada — Tue, 02 Sep 2008 17:48:05 GMT

I am sorry, but I do not agree with the above evaluation of the Chevy ad for the Traverse. From the opening scene where it is printed across the screen that it is an ad for the Chevy Traverse, through to the end - I understand EXACTLY what they are talking about and am not the least bit offended,nor would any mature male be offended who understand that the definition of gender roles is timeless and often humorous. I think Chevy knows who their target market is and is speaking directly to them. Yes, I am sure they are looking for unique ways to sell vehicles that are not the most economical on gas. But having owned several vehicles - some foreign, some domestic, some economical, some not as much like the Dodge 4x4 Quad cab which I bought because it had a Hemi! The Dodge commercials at the time showed hot chicks after anyone driving a Hemi, but I had a lot of guys looking at me when I drove my truck. Not that I cared as I bought it for the power, the seating room and climbing over snow banks in Saskatchewan! So, you never know what messages behind an ad will appeal to a customer. I certainly would have a look at the Traverse - just because of this advertisement, however, I would expect it to deliver something extra that know one else does, since that is the key message I hear.

Chevy shows some skin

Joe, Port Orchard, WA — Tue, 02 Sep 2008 18:02:57 GMT

Somehow the end product does not equate the rest of the commercial... And that pink iron? Is Chevy making a plan for a particular segment of the market? Hmmmm....

Chevy shows some skin

HB, Meriden, Ct — Tue, 02 Sep 2008 18:26:11 GMT

Is that what the add is about? From watching it, first thought he was talking about his car, couldn't figure out why he was ironing a childs dress, and had no idea he was cleaing toilet, could never figure that out

Chevy shows some skin

anon — Tue, 02 Sep 2008 19:05:02 GMT

Isn't this commercial aimed at homosexual men?

Chevy shows some skin

matt, boston — Tue, 02 Sep 2008 19:05:12 GMT

I like it. clever. better than the same old forgettable car ad.

Chevy shows some skin

Connie G., San Pedro, CA — Tue, 02 Sep 2008 19:05:47 GMT

I actually love this ad. I thought it was truly funny and pretty clever. Lighten up!

Chevy shows some skin

Kita, Minneapolis, MN — Tue, 02 Sep 2008 19:20:57 GMT

What a stupid commercial. When I think of the "perfect man" it doesn't involve what kind of car he drive. Sheesh....

Chevy shows some skin

Jana, East Lansing MI — Tue, 02 Sep 2008 19:23:48 GMT

um, and the dress seems to be a small girl's dress. And he mentions a 6 month anniversary. I can't figure it out.

Chevy shows some skin

Stephen, Colorado — Tue, 02 Sep 2008 19:41:44 GMT

Heck, everyone I knew thought iwas playing to the gay community. I even emailed Chevy asking what the heck where they trying to get at with the commercial.

Chevy shows some skin

Darren, Minneapolis, Minnesota — Tue, 02 Sep 2008 19:48:58 GMT

I have to agree with the majority of sentiment I am seeing here:

1. Not offensive...at least not anymore than 90% of everything else on television.

2. Not memorable...does nothing to reinforce a connection to the vehicle or inspire me to purchase one.

I think the idea of speaking of the vehicle in the context desired was the right idea, since you obviously cannot tout this as a fuel-efficient, environmentally friendly SUV..so you have to go another route.

However, I just feel the message execution is off target and the case fails to be made. You remember the guy...everything else is forgetable.

Chevy shows some skin

Darren H Atlanta — Tue, 02 Sep 2008 20:09:59 GMT

Wouldn't have ever bought a Chevy before; now I may!

Chevy shows some skin

David, Columbus, GA — Tue, 02 Sep 2008 20:15:16 GMT

We have commercial critics now? What happened to the days where we would flip around to see what else was on or do something constructive during intermissions? Now not only do we sit through commercials, we evaluate their political correctness and relevance to product as well. Totally astounding.

Chevy shows some skin

Tom, Blue Bell, PA — Tue, 02 Sep 2008 20:19:46 GMT

Seems to me that this ad is doing exactly what it set out to. Namely, getting all of us to talk about it. I would never have heard of the ad, or the Chevy Traverse, had I not seen this posting.

Chevy shows some skin

Chris — Tue, 02 Sep 2008 20:20:31 GMT

oh blah blah ... just one word HUNKALICIOUS!

Chevy shows some skin

Hayden, NM — Tue, 02 Sep 2008 20:20:52 GMT

Sure appears to be a pedophile, with the dress barely big enough for a 10 year old girl. So that is American like chevy and apple pie? Buy this car and you too can be a perverted freak who needs to be removed from society? I was offended instantly upon seeing the ad and certainly now will likely never buy another chevy in my life.

Chevy shows some skin

An Non, Toronto — Tue, 02 Sep 2008 20:22:14 GMT

How do you delicate flowers suffer through the vulgarities of everyday life if you consider THIS to be "offensive?"

Chevy shows some skin

john — Tue, 02 Sep 2008 20:33:26 GMT

First of all I can't believe you get paid to be such an idiot? with that being said.
oh my gosh are you people for real? what on earth is wrong with the commercial? 6 months, 6 years who cares, the guys making a nice gesture, and if it takes a chevy traverse to do it. so what? good grief have we become such a jaded country we can't see the good in anything anymore, for crying out loud. If it was some big boobed bimboo, nobody would blink an eye.

Chevy shows some skin

Doug, Glendale, CA — Tue, 02 Sep 2008 20:42:11 GMT

Who cares what the commercial is about? The guy is HOT!! and it's about damn time we see hot, half-naked men being used to sell things other than shaving creme and toiletries! Gay men and hetro women deserve some eye candy, too!!!!

Chevy shows some skin

Lauretta, San Francisco, CA — Tue, 02 Sep 2008 20:43:17 GMT

Hey clueless people, this is an ad to get the gay dads, and and probably gays and lesbians in general, out there. Yes, they do exist and they do have daughters and they do buy cars. I am just laughing that people don't get it. I guess living in S.F. gives me some insight. I think it's a nice ad.

Chevy shows some skin

dff — Tue, 02 Sep 2008 20:44:25 GMT

Ad Sucks.

Chevy shows some skin

Anon, Boston, MA — Tue, 02 Sep 2008 20:51:09 GMT

OK, now tell me who they guy is in the ad so I can see more of him!

Chevy shows some skin

J R, Ohio — Tue, 02 Sep 2008 20:56:59 GMT

I was confused by this ad too. It was very creepy and lascivious in its' tone. total miss on chevy's part. Looks like a bunch of MALE ad execs got together to decide what would be provocative to women. ugh.

Chevy shows some skin

Holly — Tue, 02 Sep 2008 20:59:04 GMT

Lighten up all you boys. Us women want to see something other that half naked women on our t.v.s and I say bring on the guys! Who cares if it is for a car or whatever. You guys don't complain when some half naked woman advertises beer. Whats that connection ?????

Chevy shows some skin

brian, san francisco, ca — Tue, 02 Sep 2008 21:04:17 GMT

it doesnt take a PhD to see that the ad industry is now relying on the new stereotype of the dumb white male to push products -- mom, the kids, or anyone else is 10x smarter. its politically correct. i have a simple answer: never buy a product from any of those companies until they wake up. the real crime is not the idiotic stereotyping. it is the complete lack of creativity from these seven to ten figure eating ad agencies -- pathetic.

Chevy shows some skin

Tim Cooper, Los Angeles CA — Tue, 02 Sep 2008 21:13:12 GMT

I get it! I want to have sex with him and I'm a guy albeit a gay one. If I was guaranteed that if I bought that car that I would get a go at him.. I would do it!

Chevy shows some skin

Lisa, Atlanta, GA — Tue, 02 Sep 2008 21:41:11 GMT

Poor American women. They almost never see the perfect man on tv - to the point that they don't recognize one when they see him in a commercial. In fact, they are actually creeped out by a perfect man. Women are, however, ok with being bombarded with the sexist viewpoints about women in ads and tv. Keep it up girls! Maybe they'll never make another dream guy commercial for you.

Chevy shows some skin

Lisa, Atlanta, GA — Tue, 02 Sep 2008 21:41:54 GMT

Chevy shows some skin

Joann, San Diego, CA — Tue, 02 Sep 2008 21:51:18 GMT

I COULD NOT figure out this ad. I thought it was a little girl's dress - which seemed creepy. Total disconnect for me, and I'm pretty good at understanding ads.

Chevy shows some skin

david — Tue, 02 Sep 2008 21:51:39 GMT

Who Cares? I feel silly posting my comment on something so meaningless. But I do recall watching the ad and wondering why this man was on his knees? It took me several times to realize that he was sitting in front of the toilet. I've cleaned my own toilet and I've never done it on my knees. Seems weird. I just found out right now after reading these posts the commercial was for a Chevy. Who knew??

Chevy shows some skin

Rebecca B. Bentonville, AR. — Tue, 02 Sep 2008 21:52:20 GMT

I think there is nothing wrong with this commercial. Come one, if it were a woman, it proabably wouldn't get as much attention. So a man loves his wife enough to acutally work around the house and do things. If you have nothing better to do then grip about this commercial, well then you need to get a life.

Chevy shows some skin

Dan — Tue, 02 Sep 2008 21:55:53 GMT

And we care about this because..................

Chevy shows some skin

christina, fresno, ca — Tue, 02 Sep 2008 22:00:59 GMT

I always laugh at this commercial, I like it. I think there are lots of women out there that remember odd anniversary's like a 6 month one where as a lot of guys have a hard time remembering the year markers. On top of that a lot of women are left to make the plans, not many guys are romantic in that way. Many women dream of their husband or boyfriend cleaning and ironing. I think the pink iron is about him not being too "masculine" to care about the color. the only thing I didn't get is that he was ironing a small dress, who knows about that. The whole add was basically that this is a girls dream guy and the traverse is a dream car. I really didn't think the add could be confusing if you watch it at all. From the beginning it drew me in to see what the add was all about cause it was different. and it didn't seem pornographic to me at all and I am pretty conservative.

Chevy shows some skin

JB, Las Vegas — Tue, 02 Sep 2008 22:09:35 GMT

uh, appeals to women and gays and small dress pervs; pink iron, down on his knees in front of a toilet; pervy. crossover, hah! very funny! i'd be interested in the "who" of the creative team who put it together. pervy crossover. get the rushes, survey stats on who likes it, i can guess. yuck!

Chevy shows some skin

Mike W. Alta Loma Ca — Tue, 02 Sep 2008 22:13:23 GMT

Who cares, what about the body count of the war in Irac anyone know that, or is that not important enough.....but why was he ironing a little girls dress is that his daughters from a failed first marriage????

Chevy shows some skin

Greg — Tue, 02 Sep 2008 22:21:00 GMT

I thought they were selling ironing boards.

Chevy shows some skin

Karen, Portland Oregon — Tue, 02 Sep 2008 22:34:29 GMT

Honestly, I loved the ad, although I didn't get the fact that it was for a car until about the 4th or 5th time I saw it. I thought it was a nice reversal of outdated roles, and the model wasn't bad to look at as well.

Chevy shows some skin

D, Seattle — Tue, 02 Sep 2008 22:40:05 GMT

I don't think the problem with the commercial is its objectivizing men. Remember the Diet Pepsi commercial, or whatever it was, with the hot guy working the jackhammer, and all the women staring at him from the office building? Even more sexist, but a much better commercial.

The problem with this one is that the tie between what the guy is doing and and what they are trying to sell is tenuous at best.

Chevy shows some skin

Jere Arizona — Tue, 02 Sep 2008 22:44:51 GMT

I was watching the Olympics I thought for a second I had changed the channel to HBO and was thinking the porn is on early tonight!

Chevy shows some skin

Mike M., Benicia CA — Tue, 02 Sep 2008 22:45:29 GMT

A guy with his shirt off is offensive?
Am I missing something?

Chevy shows some skin

Warren, Dallas, TX — Tue, 02 Sep 2008 23:04:50 GMT

G. M has it all figured out. Make a lame commercial, set up a spin about said lame commercial, then people will actually see what lame SUV they are selling, (I hear the Limited Edition model comes with a pet rock)

Chevy shows some skin

Randy — Tue, 02 Sep 2008 23:27:20 GMT

Isn't that the same guy who did the Pepsi commercial a couple of years ago...the one where all the women are gawking out the office window?

Chevy shows some skin

Mike Hunt — Tue, 02 Sep 2008 23:33:11 GMT

This commercial blows.

Chevy shows some skin

HK, GC, AZ — Tue, 02 Sep 2008 23:38:27 GMT

Chevy couldn't make a decent ironing board!

Chevy shows some skin

Lorenzo — Tue, 02 Sep 2008 23:46:15 GMT

He's hot...hope they have more.

Chevy shows some skin

Barb, Salinas, Ca — Tue, 02 Sep 2008 23:50:39 GMT

I ask everyone in the office if they saw this strange commercial. No one had, I still after showing it to a co-worker agree. if the dress was a normal womens size and the toilet a normal size, I would say they are trying to say tall dark and handsome. but the size difference looks more like kids clothes and that is freekie.

Chevy shows some skin

Joe, Longwood, FL — Tue, 02 Sep 2008 23:51:15 GMT

This add not only appeals to the ladies, but I can tell you right now gay men will LOVE it! Besides... is it possible the guy is celebrating his anniversay with his boyfriend? I like how GM leaves that open for suggestion. Kudos GM.

Chevy shows some skin

Jim, Oklahoma City — Wed, 03 Sep 2008 00:32:01 GMT

Great ad! Makes you THINK! Is it gay? Is it straight? A little of both -- CREATIVE! An Non in Toronto has it right!

Chevy shows some skin

Libby M, Raleigh NC — Wed, 03 Sep 2008 00:38:56 GMT

Amen to most of the above PLUS.... and I can't believe I'm the only one.... The first time I saw the ad I thought, "Why is that naked man ironing his private area? Is this another weird viagra ad?" I'm not kidding, I really did think that. It is an odd ad, especially for a vehicle.... now, if it had turned out to be for the new KY products, it would have made perfect sense!

Chevy shows some skin

Honnie B. — Wed, 03 Sep 2008 01:06:19 GMT

OMG I never even noticed the words on the screen - I actually had to watch the ad again to look for them.

Interesting that the dress is so small that many mistook it for a child's. Even without an actual woman in the ad they still manage to tell us that women need to be a size 0 to get a handsome man that does stuff around the house (even if he is gay).

Chevy shows some skin

David Larson, Boston — Wed, 03 Sep 2008 01:08:37 GMT

Maybe this guy is a crossover himself at night. That's his dress he's ironing and the six month anniversary is to Bob here in Boston, Massachusetts.

Chevy shows some skin

PaulE, Louisville, KY — Wed, 03 Sep 2008 01:55:53 GMT

So tired of the prudish, uptight folks that complain every time a little skin is shown. You can kill 100 people with plenty of blood and gore, but if you show a sex scene or even imply it, the world comes to an end (the Janet Jackson nipple scandal was the most overblown media story in recent years). It's no wonder so many people in the U.S. have sexual hangups. Stop it already!

Chevy shows some skin

Manny Zaema — Wed, 03 Sep 2008 02:41:38 GMT

Anyone trying to find fault with this commercial: a) knows nothing about marketing or advertising, and b) has never been to the beach. A man with no shirt is not offensive -- been swimming lately? Is this ad directed toward women and gay men? Yes, until you notice the guy is ironing a dress, not a dress shirt. Is this ad offensive to gender stereotypes? No, not any more than women in their bikini's, breasts hanging out as sex-objects dancing on a table in a bar. Geese, Ganders, whatever -- this is a great example of target marketing and frankly, its about time we see a man as the object of attention (women, gays, whatever) instead of the stereotypical bimbo that is so degrading to women everywhere!

Chevy shows some skin

Jason, — Wed, 03 Sep 2008 02:49:24 GMT

No wonder the United States is becoming a laughing stock to the rest of the world, it appears to full of idiots. With the first idiots being MSNBC for hiring and paying the second idiot Allison Linn for writing such a stupid article in the first place.

Chevy shows some skin

Ulen, MN — Wed, 03 Sep 2008 03:28:11 GMT

Chevy shows some skin

John, Richmond, VA — Wed, 03 Sep 2008 03:56:32 GMT

Ok, still wanting to know who the actor is...

Chevy shows some skin

sam — Wed, 03 Sep 2008 04:03:19 GMT

the guy is eye candy, get over it

Chevy shows some skin

Joshua Howard, Tacoma, Wash. — Wed, 03 Sep 2008 04:19:05 GMT

Just a random thing to toss out there... from the brief appearance of it in the ad, that dress seems like it could easily be top for an adult female. I work at Macy's, and it actually looks a bit like something we'd sell in adult juniors (marketed toward the 18-25 crowd)

I could care less about the ad itself, but it seems pretty apparent to me that this is not aimed at gays. This looks to be targeting traditional married women, as a matter of fact; though I wouldn't hesitate to agree that it comes across as a bit wierd from a guy's perspective.

Chevy shows some skin

John D., Pasadena, C — Wed, 03 Sep 2008 05:27:30 GMT

I had to explain the ad to my wife. Either the ad is too abstruse or my wife is both frigid and dimwitted. I consider these equally plausible explanations.

Chevy shows some skin

Deborah — Wed, 03 Sep 2008 05:41:44 GMT

It's not that memorable. Now that you remind me, I remember seeing that weird ad (guy scrubbing toilet? what psychotic female fantasizes about that? A sadist? -- and can you imagine the husband who would buy such a car for his wife? who would advertise his total immasculation at the car dealership?) -- but it was SO weird that I never noticed what the product was for and hastened to forget the regrettable ad immediately.

Chevy shows some skin

Deborah — Wed, 03 Sep 2008 05:48:46 GMT

Mike M -- you're missing something. We gals like looking at the hunky shirtless guy. But I can think of a lot of better things for my manny to do than be on his knees, scrubbing a toilet. For starters, I'd have taught him that we don't grovel on the floor when toilet cleaning, we bend over the porcelain pot. The guys who made this ad obviously don't know anything.
But -- the offensive part is what it says about what the frat boys think of women -- not just that they don't know how to clean a toilet, having never done it themselves (hired a maid in college? a topless one?), but that they think we gals are that perverted. Talk about advertising "We don't understand our audience and don't care enough to find out, but we think you're all sadistic bitches." That's the offensive part.

Chevy shows some skin

Teodore — Wed, 03 Sep 2008 08:11:51 GMT

The guy's not ironing her dress --- it's his own dress --- that's why the ads for a crossover.

Chevy shows some skin

Ross, Toronto, Canada — Wed, 03 Sep 2008 11:34:19 GMT

Whoever wrote this bad review needs to lighten up and join the rest of us in the 2000's.

Chevy shows some skin

vicki,Longview, TX — Wed, 03 Sep 2008 13:27:37 GMT

Have any of you ever looked at a car or motorcycle magazine? What does Turtle wax and that beautiful girl have in common? Last time I looked, nothing.
Chevy made an ad that was different than the norm.So what. Lighten up.

Chevy shows some skin

Brat — Wed, 03 Sep 2008 14:02:34 GMT

The ad (and the Traverse) is now memorable...thanks to your article and your hypocritical comments. Hahahaha
Thanks MSNBC and your crafty writer.
And for a change I am glad to finally see a guy and his pecks instead of a woman and her breasts! Go chevy!

Chevy shows some skin

Glenn, Phoenix AZ — Wed, 03 Sep 2008 14:32:17 GMT

This hottie's male lover is a small framed guy w/a tight little body and even tighter little booty and it all fits so well in that little flimsy dress being pressed. Hmmm...I think they're staying in for dinner!

Chevy shows some skin

Chris Robertson — Wed, 03 Sep 2008 15:30:46 GMT

GET OVER IT! Geez! There is absolutly nothing offensive or demeaning about that commercial! What I find offensive is that the people get all offended by this. There are many more things you could be writing about, going on in our government, that are FAR more offensive and demeaning to the people of this country and around the world.

Chevy shows some skin

mdubbs — Wed, 03 Sep 2008 15:42:32 GMT

I want to know who really gets paid to write about stuff like this Chevy ad?

Chevy shows some skin

Lisa Jae, New York, NY — Wed, 03 Sep 2008 15:49:19 GMT

I actually thought the dress was for HIM...and that was the link to the 'cross over'. Crazy ad--but it got us all talking!

Chevy shows some skin

Mark Clapsadle — Wed, 03 Sep 2008 16:14:07 GMT

So it's a commercial that doesn't make sense. It is Chevy's choice to decide what to do with their advertising dollars. Wouldn't you rather watch this than that snobby b#%!h in the Hughesnet commercial or another ad with Billy Mays screaming at the camera to buy chia pets?

Chevy shows some skin

Linda, Urbana Illinois — Wed, 03 Sep 2008 16:21:22 GMT

For what it's worth, he's not wearing a wedding ring.

Chevy shows some skin

larry hernandez San Antonio Texas — Wed, 03 Sep 2008 16:33:05 GMT

I am glad someone has 'decode' this commercial for
me. I have looked at my wife each and every time
this commercial has aired and for the first time
ever I asked 'what was that about?'. I understood
the selling car part but why everything else? Too
strange to be positive.

Chevy shows some skin

Kelly — Wed, 03 Sep 2008 16:50:47 GMT

I have no feeling either way but I about died laughing at Greg's comment about selling ironing boards. Made my day!

Chevy shows some skin

Sara S, Richmond, VA — Wed, 03 Sep 2008 17:25:47 GMT

huh? people, it's a hot guy doing housework without a shirt. the ad says it's useful, beautiful, it's everything you've ever wanted and more." what's confusing about that? who even cares what the ad is about when you're watching that guy? the idea was that the same can be said about both the guy and the vehicle. i can't help but add that if you think the word "ad" as used in this comment topic is really spelled "add" as in the posts above, I'm not surprised that you're confused by the ad.

Chevy shows some skin

Susie, Indiana — Wed, 03 Sep 2008 17:30:36 GMT

For the longest time I thought the guy was in love with his vehicle and taking IT out for dinner! The toilet part just seemed too weird and didn't seem to make any sense.

Chevy shows some skin

LaughingitupinCalifornia — Wed, 03 Sep 2008 17:49:33 GMT

I love this ad and because of it, I just might buy the crossover. LOL. Please, women have been paraded around for YEARS as objects to buy some (you know, if you drink Bud, women will love you, have sex with you, yada yada. Uh, yeah..) Maybe it's supposed to be an older woman with a younger man, which is another stereotype (young men MUST be with young women where as you can see really old men with young women). Statistically speaking, "more mature" women drive SUVs, have kids, etc. I totally got the ad, I totally understood it was for an SUV and I think its fun. Maybe it's because I'm an "older" woman with a younger man and kids. LOL

Chevy shows some skin

Millgrove, Ontario — Wed, 03 Sep 2008 18:01:15 GMT

I thought it was awesome. Now only if they come in rich...

Chevy shows some skin

Justin Case — Wed, 03 Sep 2008 18:34:19 GMT

OK, folks, so the ad is quirky and different. At
least it got your attention and generated comments
(even mine). No, this is hardly pornography or anything close to it. I, personally, don't think the image of the man and, suddenly the car, is believable or to be explained. Strange things happen in strange (advertisers') minds. T.

Chevy shows some skin

Louise, Champaign, IL — Wed, 03 Sep 2008 18:41:56 GMT

Six month anniversary of what?

if it's six months married -- where did a child old enough to wear the dress come from?

if it's six months of being a parent -- where did a child old enough to wear the dress come from?

there has to be a backstory -- I guess that what we read into it reflects our own lives and/or biases.

I just thought it was weird because if the child in question is his, he is either (1) a single father who married six months ago, (2) a step-father who married her mother six months ago (and ironing her dress gives me a pedophile vibe), or (3) a gay father and he and his partner adopted her six months ago (then why be so coy about it?).

The other possibility is that he is entirely unrelated to the child by blood, adoption, or marriage -- but that's just totally creepy.

Besides, I only by Volvos anyway.

Chevy shows some skin

Salah Balboul — Wed, 03 Sep 2008 19:59:07 GMT

Get a life.....

Chevy shows some skin

Scott, Seattle — Wed, 03 Sep 2008 23:29:48 GMT

this ad slew my wife and daughter. They thought it about the funniest they have seen in a while. I missed it until they pointed it out. The difficult part, like everyone here has commented, is no one remembers it is a car ad.

Chevy shows some skin

bruce — Thu, 04 Sep 2008 00:27:15 GMT

All that was missing was the creepy buger king, king...

Chevy shows some skin

Ms. Mickey — Thu, 04 Sep 2008 04:16:56 GMT

This is the first ad that really DUG under my skin- I was annoyed that it played and played and I did not understand it.

When I did FINALLY get it ( after my husband explained) I was even more outraged. I was annoyed and outraged.

PUHHLEEZE folks, as an educated woman, business owner, and a person who makes six figures this type of "selling" went off the books TWENTY YEARS AGO.

Even PlayGirl went out of business.

I do not know a single person in MY demographic that found this ad to be even tolerable. Whoever collectively let this message go to press needs some diversity training and a spanking from Gloria Steinem and the Mattachine Society -all at the same time.

Point is, gay, straight, male, female, rich, poor- they were all stupified at the loss of class.

Chevy shows some skin

margaret.graham4@three.com.au melb — Thu, 04 Sep 2008 09:45:37 GMT

i want to do work from home

Chevy shows some skin

Paul Lieberstien — Fri, 05 Sep 2008 11:26:57 GMT

Not a bad ad. I'm looking to trade my wifes problematic Honda Pilot for a new car. The Chevy is high on the list. Hondas don't even make the list anymore

Chevy shows some skin

T. Allen Dustin — Sat, 06 Sep 2008 23:03:19 GMT

the suv is a crossover and they r showing the so called guy sterotype being "crossed over". 4 yrs it has been the "typical" man type that didnt do those things especially the cleaning tilet part. duh get smart ppl u r not that dense plz.
I am already one of those types< meaning I help out that way but women eally dont want that otherwise I would be married.

Chevy shows some skin

BR, Spartanburg, SC — Sun, 07 Sep 2008 20:39:48 GMT

I dunno, I'm thinking I would buy whatever car they want me to if it really came with a hot lover who does housework too.

Chevy shows some skin

Iphigenia — Mon, 08 Sep 2008 17:18:19 GMT

When I saw this ad, my mind went to a surreal place. I thought he was taking his car out for a 6 mo. anniversary dinner, because he loved it so much.

Chevy shows some skin

Michele, Springfield, Illinois — Tue, 09 Sep 2008 17:53:46 GMT

I'm so glad my husband and I aren't the only ones who saw this commercial and said, "Huh?". We both thought the guy was gay when we first saw it, so the ironing of the dress just confused us more. It was only after seeing the commerical several times that we figured out what it was supposed to be saying. One might say that the ad is good, because we pointedly watched it several times. I would disagree, because neither of us could tell you what product the ad was for.

Chevy shows some skin

Jon Paul, St Louis — Tue, 09 Sep 2008 19:24:13 GMT

He's a trannie. Don't you people get it?? GM is going after the transgender population now... They love Chevy products.

Chevy shows some skin

Stacy, Columbia, MO — Tue, 09 Sep 2008 19:49:16 GMT

I loved this commercial and I thought it was terrifically subtle and great. Savvy women would get it. I had to explain to my husband why it was so funny. I mean come on no guy celebrates his 6 month anniversary! Fantastic!

Chevy shows some skin

Cheryl Vick — Tue, 09 Sep 2008 21:52:44 GMT

I personally think it is a cute ad. The guy is ironing his girlfriends daughters dress and getting the house clean for when she gets home. Then if one uses their imagination, you know that he is going to take her to dinner in his Chevy Traverse. Very simple.

Chevy shows some skin

Beverly, Seattle, WA — Tue, 09 Sep 2008 23:17:13 GMT

OK...he's helpful (ironing and toilet cleaning), thouhtful (6 month anniversary dinner), accepting (She has a young daughter), and secure in his manhood (pink iron and all of the above).

So...is the ugly truck thingy: helpful(useful), well thought out, secure (safe)...who knows! Or Cares!

He's cute.

Chevy shows some skin

Keith, San Antonio, TX — Wed, 10 Sep 2008 02:50:56 GMT

Yes, It is meant to attract homosexual buyers.(why not attract productive members of society who have money)
No, it's not offensive. Lot's of Dad's, Stepdads, boyfriends, etc do their share around the house. I certainly don't always dress for going out when I'm home alone doing housework and this guy certainly looks better than the overweight 45 year old I see in the mirror.
Bottom line, Chevy used eye candy to sell a car. This tactic is probably older than anyone reading this post but ill used in this instance because most of the women and gay men likely to buy this type of vehicle aren't likely to be swayed by a sexy ad.

Chevy shows some skin

jeff — Wed, 10 Sep 2008 03:35:59 GMT

Ad works fine, it is for the targeted audience of soccer parents, or more importantly soccer moms. Maybe they'll have one intended for soccer dads.

After all, this vehicle is going to be the next step in the evolution of the minivan, safe, comfortable, nice to look at, and functional both on and off the road.

Chevy shows some skin

Sheila — Wed, 10 Sep 2008 14:52:30 GMT

Haven't you ever gotten the "perfect man" emails before? This is what they are all about. Stop being pervs! The man is not perverted just because he's ironing a little girls dress. He's helping with the chores and her clothes are there too...just as Im sure the son's clothes would be in the ironing. Take the ad at face value. The woman has everything she needs to make her life easier...EXCEPT the vehicle then her life is perfect!

Chevy shows some skin

Dan Fish — Sat, 13 Sep 2008 16:32:31 GMT

Chevy's problem isn't the ad. It's the average intelligence of the viewing public. This ad is much too subtle and sophisticated for the average coach potato.

Chevy shows some skin

amanda, maryland — Sun, 14 Sep 2008 23:14:54 GMT

ummmm, the first 2 or 3 times i saw it i didnt get it at all. but why people would think its offensive, i just dont get. its a weird ad and nobody will remerber it 2 months from now. its all just stupid if you think about it.

Chevy shows some skin

Judy B, Albany, new york — Tue, 16 Sep 2008 13:53:03 GMT

I loved the ad using a beautiful hunk of man. Men won't like it because they will have to compare themselves to this Adonis (hello body image issues!! and eye candy issues) and they should. They should put down the remote, work out, groom themselves and read interesting books. This ad kind of pissed my boyfriend off. I'd like to see naked men selling cleaning products, cars, beer, cement, books ... this list goes on. Just no naked men selling products for ED!!! LOL .....

Betcha your husband or boyfriend will get to feeling the way women feel when they see 18 years olds selling wrinkle cream and cellulite crap. I for one would like to know men exist in the world and television doesn't seem to want to show them to us. Madison Avenue men are trying to keep women away from a good looking in-shape man - telling us we don't want to see this. READ MY LIPS - WE WANT TO SEE THIS OR WE WILL TURN OFF THE TELEVISION!

Chevy shows some skin

jonnie fisher, mansfield ohio. — Tue, 16 Sep 2008 15:33:33 GMT

I am outraged that such a sexist, demeaning commercial would air......how dare they exploit men this way? Give me those decent Victoria's Secret commercials, or the condom commericals that "Knows what she wants"....Not to mention those thought provoking ads of the little red dot, or mother nature ruining the honeymoon commericial( so easily explained to small children watching prime time.....)Get a grip. A man without a shirt may be offensive to some...but I think the ironing and cleaning part is what upset the male population. I think it's great...and yes, I did get it the first time!

Chevy shows some skin

wcmillionairre — Wed, 17 Sep 2008 19:10:11 GMT

Chevrolet is so witty! Another example of their advertising mastery! Now, if only they made great cars to go along with the marketing, perhaps they would still be a viable company? Oh, well...I am sure after they get the $50 billion bailout loan, the ads will get much better.

Chevy shows some skin

Brian — Wed, 17 Sep 2008 21:02:19 GMT

Let's try to throw some light on this shall we?
GM is apparently marketing the Traverse toward women (no offense to gays), who would like to have a man that would do laundry, remember a 6 month anniversary, and scrub a toilet, all the while looking like a male model. Not that hard to figure out if you take a minute and think. It's moderately humorous and actually fits the line "everything you ever wanted and then some". Like many people said here if the same commercial featured the big-boobed blonde in the same situations, nobody would give it a second thought. Lighten up people.

Chevy shows some skin

Melanie, Charles Town, WV — Fri, 19 Sep 2008 13:21:33 GMT

This was intended to be a demographic specific commercial. That's all. By the way, my husband does all those things shown in the add, shirtless and sexy...and yes, we do buy Chevy.

Chevy shows some skin

kacy — Tue, 23 Sep 2008 16:49:31 GMT

finally - an ad with gender aesthetic equality. it's time that men realize that women also feel entitled to a guy a lot hotter than the one they settle for, and are forced to compare themselves to somethign more ideal than the slobs that end up with models on television and in most ads. and yes, women still do more than 60% of the housework in the average family - so the ad is NOT "outdated".

Chevy shows some skin

Tom, Naples FL — Wed, 24 Sep 2008 17:09:55 GMT

Just because he's ironing a dress doesn't mean he's doing it for a woman... I'm sorry, but that was so clearly targeting gay men that it's laughable.

Chevy shows some skin

CM Boston, MA — Thu, 25 Sep 2008 19:02:46 GMT

Forget the car, is he for sale???

Chevy shows some skin

Mark Brooks Cookville Texas — Tue, 30 Sep 2008 22:41:08 GMT

Vehicle. It's taking focus off the big gas guzling
vehicle. Wake up America. Snap out of it.
If its big, it drinks more gas. Hello, knock, knock,
is anybody home?

Chevy shows some skin

Steve Hawthorne CA — Sat, 04 Oct 2008 07:14:20 GMT

WOW, GM notices Fifty percent of the market is WOMEN, and you can't understand why they are OBVIOUSLY aiming at them? Have you ever seen a car add (or anything else) aimed at men without a PRETTY GIRL involved? And PORN?!, common' all you daytime TV watchers, even the ADDS always have a guy with his shirt off for any of the soaps. I guess they didn't dumb it down enough.

Chevy shows some skin

Matt — Mon, 06 Oct 2008 16:48:14 GMT

Ugly muscles.

Chevy shows some skin

Tue, 07 Oct 2008 15:49:20 GMT

Its about time they try to get the females entertained - enough w/the half naked twits.
Why is it that this ad is offensive, because it's a guy w/out his shirt. Grow-up and take it like men.

Chevy shows some skin

HR, Salt Lake City, UT — Wed, 08 Oct 2008 17:28:55 GMT

What a shame that we can't appreciate a pretty face anymore! I don't find that pornographic at all! And how jaded do you have to be to read so much perverse sexuality into this commercial?! He's supposed to be the perfect guy to equate the idea of the perfect car. I wish my husband ironed and cleaned the toilet! Lighten up!

Chevy shows some skin

bob artesia, new mexico — Thu, 09 Oct 2008 14:50:37 GMT

What I don't get is how people can turn a commercial into something dirty or perverted, if there wuz a women in nothing but a nite shirt ironing little boys pants, they would say, What a wonderful mother, not a pedophile. come on people, see things as they are, not what u think they are. U don't have to be gay to clean a toilet, Heck I clean my toilet nude, usually before I get in the shower. Does that make me gay or dairty in any way?

Chevy shows some skin

Jen, Boston MA — Fri, 10 Oct 2008 17:32:37 GMT

I thought this was a good commercial, and we are talking about it at work. It made me laugh out loud, and i took it to mean I may as well get the car because you know that man dosen't exist. It also got me to look at their website. I think it was a good idea.

Chevy shows some skin

Steve, Ann Arbor MI — Sun, 12 Oct 2008 04:26:51 GMT

OK, I'm a stay at home dad who is recently working on improving my body.. I want to look HOT. I have lost 90lbs and still have about 25 to go. I have two kids and drive a mini-minivan. I totally saw myself driving this car, the ad spoke to me. I was doing laundry and talking on the phone when the ad ran. I paused and stared at the screen. With out a thought to gas mileage make or other. I thought "I want that: body, Car, art work on the wall and yes the bathroom all for my own. I'll even take the copy of epoch mag published by Cornell university. The draw back may be that I did not look at the car or even consider it as a reality, But this could be beneficial for CHEVY (GM) as i did hear the make.

Chevy shows some skin

Kitty Conrad — Wed, 15 Oct 2008 14:19:17 GMT

Absolutely nothing offensive in that ad. And the dress is big enough for a lot of young adult women who would be on this straight man's radar.

Chevy shows some skin

Margaret, Phoenix, Arizona — Fri, 17 Oct 2008 18:59:51 GMT

Has no one ever seen all the videos on YouTube aimed at women and making a joke out of studly young guys coming over to do their housework? It's supposed to be funny......the guys aren't there for "the usual" reason, they're being valued for doing the housework! This ad plays on that (which is already popular on the Internet). Also, I really looked closely at the dress that everyone is so freaked out about. It's my opinion that the dress is a woman's dress, with a strapless empire top and a knee-length skirt. Look at it again, folks--the skirt is way too long to be a child's dress. So, once again, it's about every woman's supposed dream--the guy is perfect, he irons for her, he does the housework, he remembers their anniversary. Yep, the ad is basically the same thing for a car as all the ads featuring beautiful women are for beer.

Chevy shows some skin

Radio Head — Mon, 20 Oct 2008 23:08:36 GMT

I had just assumed the shirtless guy was another sly gay ad, like the guy who's surprised to find the BK king in his bed in the morning, and the same-sex couples in the McDonald's designer coffee ads who dress gay and have have a verbal shorthand showing they spend a lot of time together. Isn't the guy ironing his own shirt preparing for a date with his boyfriend?

Chevy shows some skin

Kathy Roscoe — Tue, 21 Oct 2008 11:24:01 GMT

After seeing the ad, I'm ready to trade in my almost new Honda Pilot. Well, the other reason is that my Honda is having its second transmission installed in it after 12,000 miles. Maybe Honda can put a naked mechanic in its ads. My Pilot spends more time with him than with me. Dumb purchase by me

Chevy shows some skin

Clearksy54, Tokyo, Japan — Thu, 25 Dec 2008 19:36:20 GMT

Absolutely pointless, bizarre, useless, ridiculous. What's the connection? What a waste of time. Pretty guy, yes, but first of all he's gay. Why does he have to scrub the toilet? Why does he have to be shown ironing his "girlfriend's" clothes? "Six months"? Yeah, that's an indication of how long things are going to last. Absolutely the worst "ad" I've seen in eons. It should be pulled immediately.

Chevy shows some skin

Me — Fri, 02 Jan 2009 16:19:56 GMT

Something I noticed also was the fact that he's not wearing a wedding ring. The deal about the dress being a kid's dress, I don't get. I looks like a small woman's dress to me. I half-way thought it could have been his if was bigger. The whole Crossover theme and all. Oh well.