Old Spice horses around

R Wallace Perry, Fl — Mon, 15 Sep 2008 23:57:31 GMT

I beleive the provider part was referring to the sexual organ of a beast. Yo should of probally of knew this, I mean most of the commercials nowadays has sexual references.

Old Spice horses around

sgp — Tue, 16 Sep 2008 00:31:48 GMT

very hot ad...even for those of us not into horses

Old Spice horses around

RBS, San Francisco — Tue, 16 Sep 2008 00:38:44 GMT

The weirdest thing about this ad is that this manly centaur is half man -- and half mare.

Old Spice horses around

Sterling, FL — Tue, 16 Sep 2008 01:47:34 GMT

I think they used the word "provider" because they probably couldn't get away with using the word "lover".

The woman's line was an innuendo. I don't see it as a retro-slam against women. If anything it was targeted directly at some men's vulnerablities.

Combine the two - (sultry voice spoken by a woman in a night slip who clearly digs her "provider") + (the bottom half of the man being a horse) = the joke.

Old Spice horses around

Fred Dungan, Riverside, CA — Tue, 16 Sep 2008 02:31:32 GMT

On the website the ad keeps repeating itself and there are no women. Is this guy a gelding?

Old Spice horses around

Hung like a hanger, Chicago IL — Tue, 16 Sep 2008 03:56:11 GMT

He's a horse! they're not talking about providing financially. They're saying he's got a huge penis!

Old Spice horses around

Katie, Chicago IL — Tue, 16 Sep 2008 03:56:37 GMT

He's a horse! they're not talking about providing financially. They're saying he's got a huge penis!

Old Spice horses around

lisa, nashville, tn — Tue, 16 Sep 2008 05:12:24 GMT

the horse is a MARE!!!!

Old Spice horses around

kyo — Tue, 16 Sep 2008 05:25:27 GMT

oh no

is this really ????!!!

i can't believe

Old Spice horses around

Yogibear — Tue, 16 Sep 2008 06:30:28 GMT

Centaurian heh! Now we know why Adam and Eve were kicked out of the Experimental Zoo of the Gods! They used 'Old Spice'!
Thanks to Old Spice we finally know the true meaning of our bizarre ancient history and the missing link of the Garden of Eden.

Old Spice horses around

bubba — Tue, 16 Sep 2008 11:32:49 GMT

When I first saw the ads I wasn't sure if they were saying the guy is a horses a##, or that he's hung like a horse? Either way, the ads are stupid and just a little creepy.

Old Spice horses around

Linda Silverstone, Tampa FL — Tue, 16 Sep 2008 11:38:11 GMT

Hmmm, a centaur for a husband or companion..now what could he provide that might tickle my tonsels?

Old Spice horses around

Mary — Tue, 16 Sep 2008 11:46:06 GMT

I think the "provider" aspect of this ad is meant sexually, not financially, therefore not ignoring the fact that he is half a horse entirely.

Old Spice horses around

Chris, MI — Tue, 16 Sep 2008 12:44:48 GMT

I don't really find the idea of a man being a "provider" to be inherently sexist (it doesn't rule out the woman providing a few things, too, or doesn't necessarily imply he's the sole provider), and Old Spice has always tapped into a sort of nostalgia. Even the name "Old Spice" conjures up retro imagery (and I must admit I have a soft spot for it, given that my dad used their products every day when I was a child).

I have yet to see the ad, so I'll have to seek it out!

Old Spice horses around

Tim Terriere, Paradise, CA — Tue, 16 Sep 2008 13:11:17 GMT

Funny ad, but it is not half horse! half pony maybe, and appears to either a gelding or a filly!

Old Spice horses around

Bob — Tue, 16 Sep 2008 13:13:02 GMT

Is the ad directed at women who purchase toiletries for families? Does it work?

Old Spice horses around

Justine, Dayton, Ohio — Tue, 16 Sep 2008 13:18:38 GMT

When I watch that commercial, sexism is the last thing that comes to my mind. When I see the woman enter and she is obviously his wife, I get a little weirded out because you know someone, in the back of their mind was thinking of Catherine the Great (even though it isn't true).

Old Spice horses around

tex, phila — Tue, 16 Sep 2008 13:23:06 GMT

I'd much rather they resort to the usual flashy graphics/hot women/loud music cliché. Is creating a memorable ad worth having people remember that it is one of the stupidest ads of recent memory?

Old Spice horses around

Richrd Cashman — Tue, 16 Sep 2008 13:29:33 GMT

Too funny. The horse is not even a male

Old Spice horses around

george fedosuk, hillsdale, MI — Tue, 16 Sep 2008 13:30:30 GMT

Ummmm, I thought the term provider was sort of a naughty double entendre. As in, wink wink, I'm not saying what he "provides" but he is half horse... if you know what mean.

Old Spice horses around

Bob, NW Florida — Tue, 16 Sep 2008 13:34:41 GMT

the only thing that bugs me about old spice is the availbility of the original scent. it does great for me and i'm not a big fan of the new smells. every company has had some bad commercials and they have really been leaning toward the cheesy side of things recently. just as these ads is total tounge in cheek cheese. if anyone is reading social issues into them then they should let go of their hang ups and just laugh at the cheesyness.

Old Spice horses around

Brandon Dingeman Albany, NY — Tue, 16 Sep 2008 13:36:15 GMT

Don't you get the "provider" reference? It's racy, appeals to young men. He's certainly providing her with something, and you didn't reference it above...

Old Spice horses around

John Doe, Seattle, Wash. — Tue, 16 Sep 2008 13:36:20 GMT

I actually found these quite cheeky when I first saw them on TV. However, after reading your analysis, I'm now convinced that it's rhetoric like yours that propagates the notion of "sexism" in taody's society. Perhaps you should have viewed this ad for what it is....an effort to draw humor out of two very dissimilar pairings.

Old Spice horses around

Jen DFW — Tue, 16 Sep 2008 13:50:57 GMT

Oh my goodness! Sexist? Some households do have a house wife with a provider husband. Whats wrong with that? We must learn to appreciate both aspects. I do like the commercial though. I think its funny.Try not to get so sensitive.

Old Spice horses around

Abu Ali — Tue, 16 Sep 2008 13:56:26 GMT

I think you missed the not-so-subtle message eg. hung like a horse, sly like a snake, etc (obviously you got the canon and tank reference). And being a provider doesn't necessarily mean a 1960's type man, the modern day male needs to know how to provide for his woman sexually as well as financially (hence the phallic symbolism), and often multi-task by being a father, coach, cook and bread winner (symbolized by the octopus). The internet ads are a lot more subtle which is probably why they didn't make it as main-stream commercials (Bubba in the trailer park just ain't gonna get it). Now I'm no marketing consultant, actually I'm a scientist, but I got all that from the commercial...why didn't you.

Old Spice horses around

Vanessa Holbrook — Tue, 16 Sep 2008 14:03:07 GMT

I have always found that commercial to be particularly disturbing, not only because of the "provider" comment (what... is this the 1950's?) but because of the centaur. I have to change the channel when that commercial comes on.

Old Spice horses around

Peg in Hudson — Tue, 16 Sep 2008 14:06:47 GMT

dumb - just dumb

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Ron — Tue, 16 Sep 2008 14:09:19 GMT

Yeah, this ad got my attention, but at the end I wasn't left with any desire to even buy their product. I like the Nivea For Men bodywash ads taking potshots, albeit in a manipulative way, at the typical bodywash commericals.

The advertisers and makers need to realize that a lot of people just buy what's cheapest/on sale. No matter how clever or memorable the ad is, if the product is more than I'm willing to pay and can get a cheaper alternative, that's where my money's going.

Old Spice horses around

Shawne Denver CO — Tue, 16 Sep 2008 14:10:28 GMT

Am I the only person bothered by the idea that this chick is having sex with a horse? Maybe i am just a pervert but it was the first thing I thought of when i saw this ad the other night.

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Linda Lexington KY — Tue, 16 Sep 2008 14:38:38 GMT

He's a "stud", if you get my drift.....

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Steve — Tue, 16 Sep 2008 15:59:46 GMT

I thought this was a pretty obvious single-entendre about how this guy was a major stud (hung like a horse) and used Old Spice. The guy is hot. I loved how they danced all around what they were trying to say. It's definitely an ad I watch. But I had a friend who was watching TV with me and didn't get it.

Um, and most poeple now wouldn't know the diff between an mare and a stallion if it sat on their face. I reference "Down on the Barnyard" with the bull that has udders.

Old Spice horses around

Harriet Engle, Albuquerque, NM — Tue, 16 Sep 2008 16:29:09 GMT

Personally, I did get a kick out of the centaur, but that's just because my current crush is a Sagittarian.
Between this horse being a mare and the 'jealous cow' in the chicken sandwich commercials being actually a bull, I really think that someone on Madison Avenue needs to go back for a refresher course in ...wait for it... 'animal husbandry'.

Old Spice horses around

Debbie, Knoxville, TN — Tue, 16 Sep 2008 16:35:19 GMT

Really .... didn't say "supporter", as in financial, said "PROVIDER" ... I got the undertone and found it funny without being rude! great ad!

Old Spice horses around

Wolf, Spokane, WA — Tue, 16 Sep 2008 17:07:06 GMT

In reality Old Spice didn't "do" the add. It was built by the amazing, talented, and award-winning group at Struck design.
See struckcreative.com and be wowed by their artistic prowess and savoir faire.

Old Spice horses around

Marshall — Tue, 16 Sep 2008 17:09:11 GMT

I find it funny that everyone I know who has seen the add, and apparently everyone who has commented thus far on your blog, took 'provider' to be a sexual innuendo, yet you took to be some kind of passive aggressive form of sexism. I have to ask, now that the joke has been explained, do you feel a bit silly for crying foul? Granted it's a dumb commercial and equally ridiculous joke, but I would expect you to saying to yourself right about now, "Oops, don't I feel stupid" for thinking "provider" was anything but a reference to his manhood.

Old Spice horses around

Cogswell — Tue, 16 Sep 2008 17:29:47 GMT

Of course they had to make him look like a gelding. Just imagine the uproar if they had a anatomically correct stallion!!

Old Spice horses around

Mike, Spokane Wash — Tue, 16 Sep 2008 17:32:37 GMT

Leave it to the guy in San Francisco to note that it's half male and half female (mare). (Yes that's what I said, you figure it out.) Personally, I find it to be just another stupid commercial pandering to our short term attention span. And, it has zero to do with the product.

Old Spice horses around

Matt, Washington, DC — Tue, 16 Sep 2008 18:04:29 GMT

honestly, oh my, get over yourself. because the use the term "provider" now you think that it's an assault on feminism. honestly, this is how far political correctness has taken us. also, women are still seen as the gender to provide the best "nurturing" because last time i check, men were not able to "nurse" babies out of their nipples.

Old Spice horses around

A girl that went to Ag school — Tue, 16 Sep 2008 18:24:24 GMT

*snorts* Mike from Spokane, the "guy in San Francisco" isn't the only one that noticed the horse is obviously a mare or a gelding. Several other posters did, and so did I the first time I watched the ad.

Old Spice horses around

Sue, Louisiana — Tue, 16 Sep 2008 18:44:02 GMT

A gelding would still have certain parts that would show up in the side view: The horse is a mare. I wonder if the masculine front makes the centaur a hermaphrodite?

The octopus is actually a squid. Counting the man's arms, it has ten arms, total. Not an octopus, which has only eight arms.

Old Spice horses around

Adam — Tue, 16 Sep 2008 18:53:35 GMT

I just wasted 1 minute of my life. tks

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Sal, NY, NY — Tue, 16 Sep 2008 18:57:42 GMT

Allison Linn, get off your "high-horse" (yes, old-spice pun intended) and relax with the "womans rights movement" propoganda. In a world with Hurricane Ike's, wall street fiasco's & hot-air politicians, we could use some CHANGE/REFORM from the "run to a lawyer nonsense" and just, well... relax... and LAUGH!!

Old Spice horses around

MELISSA, BP CA — Tue, 16 Sep 2008 18:58:58 GMT

SO. WHO CARES A COMMERCIAL IS A COMMERCIAL AT LEAST THERE WASN'T SEX, DRUGS, NUDITY, AND MISS Allison Linn IT DOES NOT NESSESARILY MEAN THAT MEN ARE SUPERIOR... THINK TWICE WHEN YOU GIVE YOUR OWN OPINION. THINK OUTSIDE THE BOX FOR ONCE. IN SOME THINGS I AGREE WITH YOU BUT AS A WOMAN TRY TO HAVE A LITTLE BIT MORE HUMOR. RELAX.

Old Spice horses around

lizzie — Tue, 16 Sep 2008 19:17:28 GMT

I didn't even notice that he was built like a mare, (would I want to see an anatomically correct centaur on an Old Spice commercial?!) nor did I take offense that she calls him a provider. I just thought it was seriously funny, and something that I wasn't embarrased for my kids to see.

Old Spice horses around

Gurnee, IL — Tue, 16 Sep 2008 19:21:44 GMT

I just think it's funny that she wrote,"We get that Old Spice was trying to make a joke by ignoring the centaur element" and thought it was sexism, when she totally missed the ad's point. Too funny

Old Spice horses around

Went to Ag school too — Tue, 16 Sep 2008 19:39:13 GMT

Those commercials made me shake my head and laugh. The whole series of them are one big double entendre'. Whoever said the horse was a mare is mistaken. Yes, mares keep the fact that they are female neatly covered by their tales. But geldings and stallions keep themselves quite modestly tucked up inside 99% of the time too. And with stallions, they keep the rest of it nicely tucked between their back legs and unless you lean over and take a gander, you most likely won't see. It's all hidden away out of view most of the time. And yeah, I have an Animal Husbandry degree. B.S. in Horse Management and Reproduction.

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Constance, New York — Tue, 16 Sep 2008 19:39:34 GMT

Clearly, I am not their target audience/demographic. That was just plain stupid.

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David B., Stone Mountain, GA — Tue, 16 Sep 2008 19:49:15 GMT

I find it difficult that you didn't know that this commercial is a major sexual double entendre. Seriously, you really didn't get this?

Old Spice horses around

Jenny, Niagara Falls, NY — Tue, 16 Sep 2008 20:27:34 GMT

At least they didn't put the cannon and tank ones on TV yet, or at least not that I have seen. Although adults might enjoy those 2 ads, I wouldn't want my kids to see them.

Old Spice horses around

DC — Tue, 16 Sep 2008 21:13:06 GMT

For those of us in Old Spice's *NEW* target audience--We get it. We like it. And We. Shall. Provide...

Old Spice horses around

dopeoplenotthinkanymore — Tue, 16 Sep 2008 21:50:03 GMT

This commercial creeps me out. Really.

Old Spice horses around

Rhonda San Diego, CA — Tue, 16 Sep 2008 22:04:53 GMT

It was funny and different: I laugh everytime I see it. And I totally get the "provider" part. What is he providing...wink wink!!!

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DonBob, San Francisco — Tue, 16 Sep 2008 22:12:50 GMT

.. and you get paid how much?? its pretty obvious what the wife means by provider as evidenced by the previous posts. To miss that, and instead see some sort of sexist slight is cause for thought I would think.

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j.k., bos, mass — Tue, 16 Sep 2008 22:42:01 GMT

he's a man and a mare... that's still two things... hmmm, girlfriend didn't look like she swang that way...

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AG — Wed, 17 Sep 2008 00:45:24 GMT

Gross WEIRD ad. Would I go out and buy this product? No. What were they thinking?

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opeluboy — Wed, 17 Sep 2008 01:58:29 GMT

I believe the first respondant got the joke. How could one not?

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Frank Doe, Florida — Wed, 17 Sep 2008 12:38:19 GMT

Sexism, racism, etc live on because people seek it out and claim it's present when it isn't. It's a benign ad that is arguably funny. Anyway, even IF the ad meant "financially" providing, it wouldn't be sexist, it would be realistic. So what?

Old Spice horses around

David, Seymour, IN — Wed, 17 Sep 2008 13:55:14 GMT

Don Draper probably isn't still in the business, but what ad agency came up with these ghastly spots? (If you haven't watched it, watch the one where he's half mozzarella stick or whatever it's supposed to be.) And they couldn't find a guy who's ripped who can act too? Their Swagger ads are about as amateurish.

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Venus Doom, NJ — Wed, 17 Sep 2008 17:14:37 GMT

Hey, Mike from Spokane -- Archie Bunker called. He wants his mentality back. Sheesh.

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JamminredheadEd, Los Angeles Area, CA — Wed, 17 Sep 2008 17:55:24 GMT

I've never seen the ad but my general impression is as follows: the ad references positive (hung like a horse) and negative (horse's a$$) ideas about men. "Provider" is just one more that can be added to it considering the term "work horse" and "horsepower." Come to think of it, the ad can be taken to be chalk full of all kinds of idioms, familiar cultural ideas, taboos, etc. with the way it's presented. In the end, my favorite to come to mind is that of Lady Godiva -I mean wouldn't you want to be riding a fresh smelling "horse"? ;)

Old Spice horses around

Abby, Lansing, Michigan — Wed, 17 Sep 2008 18:40:34 GMT

Auuughh! You don't get it! The joke is not about the penis. It's about dancing around your expectations. You EXPECT him to say half man half horse. You EXPECT her to say lover. Provider isn't CODE for lover. It's misdirection!

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Susan, Rio Grande, PR — Wed, 17 Sep 2008 19:00:21 GMT

He IS in the bathroom naked. Doesn't anyone remember the Seinfeld episode with George and the "shrinkage"? ;-}

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TAB Denver CO — Wed, 17 Sep 2008 19:14:01 GMT

Land O'Goshen! A centaur calling himself a provider! Merciful Blessopatamia, what next? Sexism under every rock and in every shower!

Sexist, indeed. They pay you for this? Where do I sign up?

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Newt — Wed, 17 Sep 2008 20:49:24 GMT

I am not a customer of Old Spice, not a subscriber to 1950's style sexism. However, I thought these commercials were freakin' hilarious in and of themselves. Y'all need to just relax and sometimes take things with a grain of salt instead of getting all worked up over it.

Old Spice horses around

Manny F, Mooresville, NC — Wed, 17 Sep 2008 21:35:49 GMT

If the provider was a sexual reference then the term plumber shouldve been used. implying that he lays the pipe.

Old Spice horses around

Mad Raven, Phoenix AZ — Wed, 17 Sep 2008 22:16:21 GMT

This ad reminds me of the Christopher Walken "Centaur Job Interview" sketch with Chris Parnell from a few years ago on SNL. That's all I'm gonna say...heh-heh.

Old Spice horses around

GLENN GLENN ILLINOIS — Wed, 17 Sep 2008 22:37:29 GMT

Hmmm, a centaur for a husband or companion..now what could he provide that might tickle my tonsels?
Linda Silverstone, Tampa FL (Sent Tuesday, September 16, 2008 7:38 AM)

Oh God Linda I love the way you think!

Old Spice horses around

Nina, Vancouver BC Canada — Wed, 17 Sep 2008 23:33:00 GMT

funny, all I kept thinking was "wouldn't his hooves slip in the shower?"

anything else is over analyzing

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T.R. Minnesota — Thu, 18 Sep 2008 03:31:02 GMT

Am I the only one who found it just plain creepy?

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Jonni Good, La Grande, OR — Thu, 18 Sep 2008 05:06:40 GMT

The first thing I thought when I saw this ad on the Comedy Central site was "couldn't they find a stallion for this shot?" I mean, it's just weird to use a mare. Did they think showing a horse's genitals would get them into an obscenity issue? The second thing I thought was "Ewww - he smells like a wet horse!"

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Don Pardo — Thu, 18 Sep 2008 15:04:43 GMT

So, you got the tank and cannon joke, but not the horse joke?

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Erica, CT — Thu, 18 Sep 2008 15:08:03 GMT

i haven't even watched the ad and i can tell you what she is referring to, and it ISN'T about providing financially :)

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Kyle, Ontario — Sat, 20 Sep 2008 16:47:08 GMT

Yeah, come on. That wasn't sexism. If anything it was more akin to beastiality, but thats a little overboard. It was sexual innuendo. Looks like you're still stuck in the past, not Old Spice.

Old Spice horses around

pubert — Sun, 21 Sep 2008 21:01:57 GMT

Ok let's GET OVER the provider part. It's been played out.

Now, WHO is the man in the commercial? That's what I want to know. Does anyone else think he's hot and want to see more?

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Conny, FL — Tue, 23 Sep 2008 17:35:34 GMT

This is the dumbest commercial I've seen in a very, very, very long time.

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Jon, Post Falls, ID — Tue, 23 Sep 2008 18:47:37 GMT

What!! No PETA people complaining about exploitation of centaurs?

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kim, paducah, ky — Tue, 23 Sep 2008 19:34:59 GMT

okay i get it now. i hadn't paid much attention to the dialogue before. i thought he was a man and a horse's ass.

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... — Thu, 25 Sep 2008 03:11:21 GMT

Somehow I think this commercial would have been funnier if it was Will Ferrel's upper body and the horse's rest.

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yl — Thu, 25 Sep 2008 05:41:08 GMT

I didn't even notice that the horse was a mare until someone pointed it out. My hunch is the advertisers had to use one because the allusion might not have gotten by censors.

I still wish Old Spice had kept the woman in the ad. It's really disappointing they dropped the punchline.

Old Spice horses around

Jamie L. Missoula MT — Thu, 25 Sep 2008 21:11:34 GMT

If you think the Centaur is risky, take a look at the cannon and tank ads. Now, these are suggestive, but, I found humor in them. Shouldn't be shown on prime time though. Saturday Night Live is a good place for these.

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Dave Phoenix — Tue, 30 Sep 2008 18:00:18 GMT

I have to flip the channel every time this ad comes on. Just too creepy.

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Meg Virginia Beach — Tue, 30 Sep 2008 21:13:01 GMT

Yeah - he's a provider all right. A provider of all things ::cough:: sexual....
Hence the smirk on the woman's face.

I have to admit, as a woman, I laughed at this ad. I thought it was cute.

Old Spice horses around

Johnny Apple Seed, Infinite CA — Wed, 01 Oct 2008 05:32:15 GMT

The ad clearly refers to the reproductive organ of a horse, specifically the size and how that equals providing pleasure for his mate.

Do your homework next time or let someone else have the job to do it in your stead.

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DO, Los Angeles, CA — Fri, 03 Oct 2008 23:02:53 GMT

Any way you look at it, the guy is HOT!

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Bren, Wellman, Iowa — Tue, 07 Oct 2008 00:01:58 GMT

The commercial was cute, the inference was cute and its too bad we can't just accept it for what it is...cute!

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James Spiker — Wed, 08 Oct 2008 20:37:08 GMT

Saw it. Got it. Don't much care. A big sophomoric yawn yet still better than most of what's on TV.

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SOL, Cube City, America — Wed, 08 Oct 2008 21:10:11 GMT

Hey Ag School Too, did you mean that mares tell stories? "Yes, mares keep the fact that they are female neatly covered by their tales." I'll grant you the tails hide a lot, but mares tell tales about their sexuality?

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sue — Thu, 16 Oct 2008 01:54:04 GMT

does anyone know the name of this model?

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elmer fudd eastern oregon — Tue, 28 Oct 2008 14:55:15 GMT

there are more people commenting about mr eds gender than the deodorant - hummmmm.

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mike — Tue, 28 Oct 2008 15:34:18 GMT

when will people look beyond species ?????

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Beth — Tue, 18 Nov 2008 14:11:15 GMT

I like it! I think it's cute and a clever display of the product when he puts the product on his back while he's using it in the shower. Very memorable and a great way for Old Spice to break out of its stodgy past.

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melody — Wed, 19 Nov 2008 22:06:01 GMT

geeze, I thought it was just funny.And yes, I will buy the product this
christmas season

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Eric M., Conn — Fri, 05 Dec 2008 01:05:38 GMT

It amuses me that of all the examples of hybrids he poses as... No one pieced together that ALL of the combinations can referenced to sex in some manner.
Octopus = Ever heard of tentacle anime porn?
Snake = ... Seriously? Do I have to?
Slug = Ever heard of givin' someone a "slug" (Synonimous with "chubby")?
Tank/Cannon = What guy hasn't called his member this at one time?

It isn't sexism, it's sexuality.
... Obviously. ALL of Old Spice's current ads are sexual. ALL... OF... THEM!

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Ham and Eggs, Los Angeles, CA — Tue, 09 Dec 2008 00:20:23 GMT

Well, we already have liberals shoving g'ay ads ad us. Now we see beastiality in the making! Nice job America. Way to use your media power to be "creative" and lure me to buy products! NOT!

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John, KS — Wed, 14 Jan 2009 16:42:32 GMT

A double entendre for BESTIALITY? No thanks.

The whole thing was tacky and cheap (and I don't mean $).