Levi’s and those little white lies

mike, Tampa, Fl. — Mon, 25 Aug 2008 22:28:15 GMT

Are you nuts! It is no more than a sleezy trash add.

Levi’s and those little white lies

Chris — Mon, 25 Aug 2008 22:32:11 GMT

Don’t we glorify people of questionable character enough in our society? I dare say I don’t think it would be very "uplifting" if you came home and discovered that a couple of horny barfleis pulled down their pants and soiled your furniture with their sexual leftovers. So you see, the add says so much more than aren’t I hot in my jeans. Let’s hear it for herpes!
Chris, Los Angeles

Levi’s and those little white lies

Christy, Missouri — Mon, 25 Aug 2008 23:05:19 GMT

I think the ad is sort of "yucky" too; it leaves me wondering what else will be confessed in the next few moments between these two that we won't hear. I'm also bothered that there is a great song playing in the background, "Come Walk With Me," by Isobelle Campbell and Mark Lanegan. What a horrible "re-introduction" for these two talented people.

Levi’s and those little white lies

Peter, Kissimmee, FL — Mon, 25 Aug 2008 23:10:34 GMT

Pulease. I know plenty of single people who live their lives this way. Both male and female. Lighten up and let people live. As long as they are honest, who really cares.

Levi’s and those little white lies

Stephen — Mon, 25 Aug 2008 23:20:18 GMT

uplifting huh... wow, your sick.

Levi’s and those little white lies

Kevin — Mon, 25 Aug 2008 23:29:11 GMT

Ironic? Witty? Give me a break...this ad is nothing more than low-brow trash.

Levi’s and those little white lies

Cary Baskin, Livingston, Texas — Mon, 25 Aug 2008 23:34:21 GMT

Just like Sodom and Gomarrah! This type of stuff including homosexuality and the rest of your immoral ways are eventually going to cross the line with Almighty God and He'll have the final say. Levi's has become a trashy company and I wouldn't own one piece of their sin laden products. It won't be fun to be on the wrong side of morals from God Almighty! Jesus Christ is the same today as He was way back then and His values have not changed and He really doesn't care about political or cultural correctness! We humans are the ones that better wake up and start caring!

Levi’s and those little white lies

michaelinsantabarbara — Mon, 25 Aug 2008 23:52:23 GMT

Couln't view it because the video link is down...

Levi’s and those little white lies

Tedow — Mon, 25 Aug 2008 23:59:43 GMT

The first time I saw the commercial I thought it was going to be a condom ad. I honestly thought that after the "I'm really not in the band." " That's ok I am really not with a label" blah blah blah, one of them was going to say, "Well I really do have herpes." And then the Trojan man was going to come bouncing into the scene. So what do I know.......

Levi’s and those little white lies

M. K., "Rainy", Oregon — Tue, 26 Aug 2008 00:12:33 GMT

Levi's has some of the best and most effective ads in the world, and this is one example! For more, check out veryfunnyads.com! And yes, I think Levi's jeans are the best a person can buy! Seriously, though, in my opinion, when bloggers throw a little dirt, they lose a little ground (and credibility).

Levi’s and those little white lies

Barbara, NJ — Tue, 26 Aug 2008 00:32:12 GMT

Just what I want my kids to see! I'm no prude but this is over the top for a TV ad.

Levi’s and those little white lies

Antibush666 — Tue, 26 Aug 2008 01:07:18 GMT

Yeah right. It ain't trashy and it ain't offensive.
Offensive is bush standing on an aircraft carrier and saying mission accomplished.
So get a life Mike and Chris!

Levi’s and those little white lies

michaelinsantabarbara — Tue, 26 Aug 2008 01:20:40 GMT

And now a few words from me, The Phrog of Santa Barbara.

While it is sorta cutsey, aren't jeans sold with the purpose of putting them on? Maybe it would make more sense to have them doing a post coital pants pull on, side by side in someone elses digs.

The Phrog gives this trash one ribbit.

Levi’s and those little white lies

michaelinsantabarbara — Tue, 26 Aug 2008 01:23:32 GMT

The Phrog just watched "First Time".

This ones a bit better but not by much. I liked the surprise, it's not sex ending.

The Phrog rates it two and a half ribbits.

Levi’s and those little white lies

JR Smith, Charleston, SC — Tue, 26 Aug 2008 02:35:32 GMT

I'm about as liberal as a 47 YO pro-choice tree hugger can be, and this ad offends me. Way too risque...

Levi’s and those little white lies

Johnie High — Tue, 26 Aug 2008 02:58:49 GMT

Just another attempt to sell a product using sex. This world is turning to trashie low life morals or the lack of morals. Why not tell us why we should buy their product! Duh!!!

Levi’s and those little white lies

Mary, Syracuse, NY — Tue, 26 Aug 2008 03:01:53 GMT

Uplifting? Casual sex, blatant lies and breaking and entering? What message does this send to our teens? I guess this makes me, at 32, in the minority. There should be a part two where the horny couple gets caught and hauled off to jail and has to call mommy and/or daddy to bail them out... Now THAT would be entertaining!

Levi’s and those little white lies

Patrick, Chicago — Tue, 26 Aug 2008 03:58:54 GMT

What's wrong with sex with strangers. Chris, don't knock herpes if you haven't tried it. It goes well with roasted duck.

Levi’s and those little white lies

Tasha, Morristown, TN — Tue, 26 Aug 2008 04:00:09 GMT

It's an ad.

For jeans.

Come on, people- you are reading too much into this.

If anyone looks at an ad like this and thinks that they should or would do something like this then they would have done it without seeing the ad. It's called common sense...or not-so-common, I guess I should say after reading the first two comments to the article.

If you can not even watch an ad without breaking it down this much then please, for the love of humanity, turn the idiot-box off and take a walk. The fresh air will do you a world of good.

Levi’s and those little white lies

JWilly48519, Burton, MI — Tue, 26 Aug 2008 04:51:10 GMT

Yuck. Obnoxious.

One more mark on the side of a Constitutional amendment to limit commercial speech.

Levi’s and those little white lies

Lance, Anaheim, CA — Tue, 26 Aug 2008 04:55:36 GMT

My wife and I saw this ad play in a movie theater before the film started. Neither of us could believe our eyes. In youth, I had a rather promiscuous lifestyle- so I'm not a prude and it doesn't bother me that people live this way. But seeing it used in advertising is another matter entirely- itstruck us both as offensive. We have a three-year old! We both agreed t.v. and cable networks would never air this; we'd only seen it because we were at an R-rated film. Am I wrong?

Levi’s and those little white lies

Kevin Carroll — Tue, 26 Aug 2008 05:29:33 GMT

All I want to know is, how much did Levis pay Allison Linn to write this non-sensical crap?

Levi’s and those little white lies

J Rogers — Tue, 26 Aug 2008 06:37:11 GMT

Apparently America has lost its sense of humor.

By the way, all the prudish, religious oriented television programming deeply offends me and you don't see me contacting the FCC to complain. Here's the trick I use; I turn the channel. It's really easy to do. If you folks haven't figured out how to do it, check your televisions instruction manual.

Why should you be able to homogenize my television viewing just because you're offended by the things that I find humorous?

Levi’s and those little white lies

JayCeezy — Tue, 26 Aug 2008 07:38:38 GMT

Levi's has been losing market share for a long time. 501s aren't sexy by themselves, anyway. People want value, function, and fashion. Levi's doesn't quite know what they are selling.

Levi’s and those little white lies

Rod Fayetteville, Ark — Tue, 26 Aug 2008 10:06:23 GMT

I think it's a lame commercial and I'm getting tired of seeing it on tv already. I wouldn't have even bothered responding till you called it 'uplifting'. I'm not surprised some people would find the commercial appealing to some degree. But to call it uplifting, come on.

Levi’s and those little white lies

John, MI — Tue, 26 Aug 2008 11:27:37 GMT

Grow up people...its a television add, teach your kids right from wrong without scaring them into h3ll (yes it can be done) and you too could view this as what it is...entertainment

Levi’s and those little white lies

Li, FL — Tue, 26 Aug 2008 11:45:39 GMT

All I could think was, "Ewww, STD..."

Levi’s and those little white lies

RJ Evans — Tue, 26 Aug 2008 11:49:22 GMT

No one has the right to NOT be offended. Look folks, YOU CHOOSE to be offended. I get so tired of hearing people saying "I'm offended" and complaining about it. The commercial isn't the problem. You are. It's a frickin' jeans commercial! Get a life!

Levi’s and those little white lies

Paul Miller, Woodbridge, VA — Tue, 26 Aug 2008 12:23:24 GMT

I wonder how much this constant parade of adult themes will affect kids.

It used to be the kids were okay watching the networks; just keep them off the cable channels. And of course before cable it was pretty safe letting kids watch anything.

Then, parents started using the more family oriented cable channels to keep their kids from watching network TV.

Now, the commercials and promotions for other shows have made pretty much all channels questionable. And the news? Forget that. My parents would have loved for me to watch the news. But its gotten so adult I usually change the channel or turn off the television altogether when a kid is around.

Maybe the answer is just to get rid of the TV and go pull the Scrabble and Monopoly game out of the closet.

Levi’s and those little white lies

Andrea — Tue, 26 Aug 2008 12:31:32 GMT

I do like Levi jeans not too fond of the ad. The purpose of the ad is to advertise the jeans and wear them not take them off. T.v. and comercials are always controversial in one way or another. I just think it should have been more thought out.

Levi’s and those little white lies

Sarah, St. Louis, MO — Tue, 26 Aug 2008 12:36:19 GMT

I don't really see the part that makes it witty or funny or even about jeans. Let's stop glorifying ads that promote this kind of thing. Don't we have enough problems with STDs and unwanted/unplanned pregnancies as it is??

Levi’s and those little white lies

J. Fiorentino, Rockville, MD — Tue, 26 Aug 2008 12:43:29 GMT

Great ad! I love how Levi's is willing to position itself on the edge with risque advertising. Very creative and clever marketing. Now we need a gay version!

Levi’s and those little white lies

sharonl7340, Grant, AL — Tue, 26 Aug 2008 12:51:44 GMT

I am a child of the 70s and all the values that go with it (environmentalist, pro-choice, individualist, and independent thinking), but I didn't care for this ad. It was way over the top and had NOTHING to do with jeans (except taking them off and all jeans are same when they are in a heap on the floor!). I taught my daughter about responsbile sex and then just promotes irresponsibility.

Levi’s and those little white lies

THEBUMPKIN ATLANTA, GEORGIA — Tue, 26 Aug 2008 12:53:49 GMT

About 30 years ago I spent 5 years working for Levis. At the time they were probably the most popular jeans in the world. I can't believe the lows that this once great company has sunk to. Because they seem to find new lows to sink to, I no longer purchase their jeans. I don't purchase any of their products. Sex sells? To my family & millions of others like us the answer is NO!!!!!

Levi’s and those little white lies

gwsjr1 — Tue, 26 Aug 2008 13:00:33 GMT

levis can go rot in hell for all I'm concerned. They're a Chinesed company not American...too bad

Levi’s and those little white lies

Steph — Tue, 26 Aug 2008 13:02:06 GMT

Wow! People really take commercials very seriously. And wow, people are really great big hypocrites. It's a commercial- and not a good one but certainly not that big a deal. Grow up people!

Levi’s and those little white lies

judy Coldwater,MI — Tue, 26 Aug 2008 13:08:25 GMT

AN AD FOR JEANS'get off it; the ad never mentions jeans till the end after we are exposed to nothing but 'trash' and 'sex'. good viewing for our young people but just another way to show how the moral values of our great America are going down the tubes.

Levi’s and those little white lies

John George. Angwin, CA — Tue, 26 Aug 2008 13:15:57 GMT

"LIFE UNBUTTONED" Everyone's looking at the ad but what about the slogan? It’s even more offensive! Don't we have enough, hitting us from all sides, promoting non-stop arousal as the only path to heaven? God save us from the likes of Levi Straus!

Levi’s and those little white lies

Ron, Evansville, IN — Tue, 26 Aug 2008 13:20:07 GMT

I agree with Tasha. This is an ad, not a documentary on the mating habits of today's youth. If you think this commercial is bad you should see the series MadMen on AMC. The whole show takes place back in the late 60's at what else, an ad agency. The things they did back then would never fly in today's corporate world or any setting. So for those of you who believe were going to hell for watching this ad as entertainment, get over it.

Oh, and yes, I work in advertising/marketing.

Levi’s and those little white lies

Randy, Redmond, Or — Tue, 26 Aug 2008 13:28:52 GMT

I have two teenage grandchildren that we're trying to bring up with some moral standards. why do these companies feel the standard must be getting naked and having sex with someone you don't even know.

why do we have to pressure our children with these images. It does effect them.

I think it's trashy too.

Randy

Levi’s and those little white lies

DON B--TAMPA,FL — Tue, 26 Aug 2008 13:32:27 GMT

SAW THIS 8PM SATURDAY---NICE AD FOR TEENS,NICE AD FOR PRE-TEENS--NICE AD FOR A SOFT CORE PORN DVD. JEANS? OH YEA THEY HAD SOME ON,I THINK

Levi’s and those little white lies

Brian, Kanas City — Tue, 26 Aug 2008 13:36:25 GMT

Maybe Levi should fess up on it's own little white lie of being a good American company. Since they no longer make a single pair of jeans in the USA but still play on the "American Original" theme I think I'll pass on their products. If I'm going to buy imported pants I'll get some at Costco for $12 that are better made than current Levi's. If I want really good quality jeans I'll buy from allamericanclothing.com. Only $35 for a pair of jeans made in the USA. Cheaper than Levi's, better made, and it helps keep my fellow American's employed.

Levi’s and those little white lies

Kathy — Tue, 26 Aug 2008 13:38:41 GMT

It'll appeal to its target market. That's all that matters.

Levi’s and those little white lies

Jeff Smith, Bethlehem, PA — Tue, 26 Aug 2008 13:42:12 GMT

I've worked in advertising; what's the message here? I can lie, meet strangers for sex when I wear these jeans? This ad is unnecessarily promoting casual sex. With the amount of outside of marriage sex going on (watch Maury sometime) that often results in unwanted pregnancy, transmition of disease, etc. the ad is poorly focused. Can't Levi's find a stronger, less offensive way to differentiate itself?

Levi’s and those little white lies

not stupid, seattle area — Tue, 26 Aug 2008 13:46:28 GMT

ad? What's a TV ad? I haven't watched TV since I got hi-speed... Oh, take that back - I watched the Super Bowl

GetREAL people - watch some of the "soap operas" and THEN complain about CONTENT

Levi’s and those little white lies

Chip, Birmingham, AL — Tue, 26 Aug 2008 13:57:11 GMT

Whether you say "leave it alone there are bigger liars out there to worry about" like Antibush666 states, or like Cary Baskin says, "God has established a standard that this example crosses the line". We each have lies and liars in our lives that have hurt us or let us down or both. We want the truth. Simple as that. I am not going to view the link, and will probably not see the comercial unless it comes on during the late night news when I finally do watch TV. I am 1 of the "Gate Keepers" at my house. I have little ones whom I hope to teach to respect and appreciate honesty and live by it and to stand on it up front. Not when it can serve them best or go unnoticed, because "tomorrow" is coming soon, one of their generation will be the next to be standing in a pulpit or on the deck of a ship. What do I want them to say.

Levi’s and those little white lies

Pete Beltran, Kennesaw, Georgia — Tue, 26 Aug 2008 14:04:09 GMT

Trashy. Reading too much into it? You don't have to read anything into it. It's blatant casual, anonymous sex. I agree with Chris and Tedow - would have been much more effective as an ad for STD protection and Trojans.

Levi’s and those little white lies

Tom — Tue, 26 Aug 2008 14:07:39 GMT

It'll be 502 before I buy from a company like this. Easy to remember 501 at the register. And if it mistakenly finds it's way into my cart back on the shelf it will go.

Levi’s and those little white lies

Dave K. Seattle Wa — Tue, 26 Aug 2008 14:18:49 GMT

Levi needs to use velcro to hold their jeans together so you can rip them off in one smooth motion.

Levi’s and those little white lies

Gordon, Southaven, MS — Tue, 26 Aug 2008 14:21:32 GMT

I have not seen the ad yet but from the sound of it I don't think I want to. I think as a country we have rased greed to such a high level we can't see were we are going annymore. Does anyone out there think of what we are teaching our kids or does it even matter anymore. OH! Buy the way how do you connect Bush to this converstion,was he wareing a pair of Levi's on that ship?

Levi’s and those little white lies

Kathy,Fairfax, VA — Tue, 26 Aug 2008 14:34:37 GMT

Pure trash....maybe they should be asking how many STDs they both have.

Levi’s and those little white lies

chip — Tue, 26 Aug 2008 14:45:29 GMT

Kids are not STUPID !
This is what has happened to the
music industry as well. Stupid
American Ad agency's who are force
feeding our kids nothing but boobies
and beer ....oh don't forget to throw
in a little church on the weekend.
Blue jeans? We are a bunch of goofy
hillbillies who r thinking with the
wrong head. Somebody HELP! We r "rolling
down hill like a snow ball headed for hell."

Levi’s and those little white lies

John, Denver, CO — Tue, 26 Aug 2008 14:45:38 GMT

What was the ad about?

Levi’s and those little white lies

Joseph, Grand Rapids, MI — Tue, 26 Aug 2008 14:50:35 GMT

Both these ads are shameful. What we are really telling the youth is that it is completly safe to take your clothes off. This is why we have teens taking their clothes off and sending it to "friends" over the net. What happened to the good old days of modesty, mystery, innocence? It truly makes me sad to think about how many kids are treating such private matters like they are nothing. Parents need to really educate their children here. We must do a much better job at explaining the dangers of giving yourself to complete strangers! Most teens today don't understand the emotional side that comes from being physical active so young. Many of the youth today are doing whatever and whom ever they want. Is this really healthly? Come on Levi's you can still sell jeans without hurting our youth! I think this ad is going to hurt Levi's in the long run. I for one will not be buying anything from them. They need to pull this ad!

Levi’s and those little white lies

Mike, Tampa, FL — Tue, 26 Aug 2008 14:50:49 GMT

Tasha and the others who are not offended by this type of advertising probably would see
Nothing wrong if the people in the add took it all off
and showed it all in a prime time advertisement.
I am not a prude either, but there is a time and a place for everything and prime time is not the place for this dirt. The real sad part is that Just like the rest of the shows on TV now there is no talent.
There is no talent in the advertising companies, just like there is no talented writers and developers for TV shows anymore. Hence the “reality” shows and sex to sell everything advertising.

Levi’s and those little white lies

Barry U. Headinsand — Tue, 26 Aug 2008 14:51:03 GMT

A sexy commercial ????
THE SKY IS FALLING!!
THE SKY IS FALLING!!

Levi’s and those little white lies

Rick — Tue, 26 Aug 2008 14:53:10 GMT

I think the ad is great! My gawd, why are poeple so threatened by sex? Everyone does it! People that complain about their children seeing the commercial have they forgotten they sex is what brought those children into the world. Everyone, at some time in their life should have anonymous sex! It's the best experience ever!

Levi’s and those little white lies

Jeff — Tue, 26 Aug 2008 14:57:12 GMT

My goodness. What a bunch of uptight people. It is still possible to raise moral kids who believe in god and don't have sex with everything walking in blue jeans even if they happen to (gasp) see this advertisement and all of the other sexually charged stuff in movies and TV. If you are offended byt this kind of entertainment, CHANGE THE CHANNEL! Religion, morals, safe sex and the greed of corporate America doesn't take away from the humor in the advert. Bottom line: the ad was sexy and funny.

Levi’s and those little white lies

John, Boston, MA — Tue, 26 Aug 2008 15:05:35 GMT

At least they are not the most dishonest and selfish human beings on the face of the earth. They came clean about their dishonestly. Really? Is that uplifting? Because people live this way, does that in itself make it okay?

Actually, this "commercial" makes me shake my head. Let's stop pushing the limits of acceptability. There has to be a better way to sell jeans than promoting being irresponsible. Sure, sex sells. However, do the ends justify the means. Obviously Levis loves money more than respectability. Whether Levis jeans wants to be honest with us or not, they are sending messages to the next generation that I think will create a more selfish and distrusting society.

Levi’s and those little white lies

Steve H, Seattle — Tue, 26 Aug 2008 15:08:46 GMT

You are way off on this one and clearly in the minority based on the other comments. Levi is really messed up. The ad promotes that jeans are meant to be unbuttoned for the purpose of sexual pleasure with whomever...excuse the fact that STDs are at an alltime high...Oh, who cares...just let then live their life and spread more disease around. As an alternative, I wonder if they (Levi) thought about showing people unbuttoning their jeans for a quick dip in the local lake or ocean versus needing to get it on with a stranger? Really inappropriate, crappy ad and I won't be buying Levis.

Levi’s and those little white lies

Adrienne, Elizabethtown, PA — Tue, 26 Aug 2008 15:13:37 GMT

This ad reflects the morals of this country. Our children have intendency to imitate what they see on TV including ads. Years ago when the ads for "sexy perfume body sprays" came on, I bought several bottles of it, thinking I will attract the opposite sex. NOT. All I attracted was flies and the word "sucker" across my forehead. People have become smarter since then but they are also dumber ones now like voting Bush into the white house twice.

Levi’s and those little white lies

Stefan, Seattle, WA — Tue, 26 Aug 2008 15:21:14 GMT

Where do all these prudes come from? Do they all live under rocks? Enjoy the ad for what it is... creative talent! It's the people that always hide behind the Bible throughout their lives that are the biggest hipocrites.

Levi’s and those little white lies

peace out, lauderdale, florida — Tue, 26 Aug 2008 15:23:59 GMT

yeah it's a sleazy ad, but some folks are going overboard here. do parents not talk to their kids and determine what they watch?? you all seem so concerned that the kids will act like those in the ad. they may if they have no other influence (PARENTS). believe me, they will hear, see, or do much worse on the elementary school campus.

i am raising a little boy and don't let him watch disney. those shows portray kids as rude, crude, and disrespectful. he knows why he can't watch them. it created a dialogue.

Levi’s and those little white lies

Miles D. Washington DC — Tue, 26 Aug 2008 15:30:02 GMT

Sorry... all the folks who say "it's just a TV ad" are kidding themselves. Whether we want to admit it or not we are influenced by this junk, our kids even more so. Our sad state of moral affairs is a testiment to that.

As far the commercial goes, I hope the owners of the home walk in while their in their birthday suits and call the cops.

Levi’s and those little white lies

Jason, Austin, TX — Tue, 26 Aug 2008 15:34:28 GMT

There is nothing wrong with using sex to sell jeans, because there is nothing wrong with having sex and jeans are about fashion and fashion is in large part about appearing attractive to the opposite sex. Besides, it is the most important thing an ad can be: memorable.

Levi’s and those little white lies

P to the C — Tue, 26 Aug 2008 15:49:43 GMT

This is why I don't let my kids watch commercials or live TV. Thank god for Tivo.

Levi’s and those little white lies

Scott, Milwaukee, WI — Tue, 26 Aug 2008 15:53:12 GMT

this ad appeals to me on every level so i went out and bought a pair of levi's 514s to wear out to the bars that night!

Levi’s and those little white lies

Dee — Tue, 26 Aug 2008 15:53:16 GMT

When such filth is considered "uplifting", we have problems! Hear Kathy: It'll appeal to its target market. That's all that matters." How careless! Not to say foolish! To encourage risque behavior among teenagers and then distribute condoms as a solution to teenage pregnancy is just plain wicked. Liberalism is the most destructive ideology in the western world.

Levi’s and those little white lies

JB, Phoenix, AZ — Tue, 26 Aug 2008 16:19:33 GMT

CS Lewis described what we are now viewing in such ads along with much of the current "uplifting" media fair; he accuratley called it, TELEGARBAGE.

Levi’s and those little white lies

Mike, Tampa, FL — Tue, 26 Aug 2008 16:25:33 GMT

Some would not be offended if these two "hot for each other" would have taken it all off during prime time. Just like the rest of the shows on TV now there is no talent.
There is no talent in the advertising companies, just like there
is no talented writers and developers for TV shows anymore.
Hence the “reality” shows and sex to sell everything advertising.

Levi’s and those little white lies

ArtLinkletter — Tue, 26 Aug 2008 16:25:59 GMT

It's cute and it's funny, so that part is uplifting. Afterall - it is JUST A COMMERCIAL. Pity the fool who lives his life based on what's seen on TV. I suppose this commercial tells me that I too, can be young, beautiful, and sexually attractive to the opposite sex - that is, until I look in the mirror!

Levi’s and those little white lies

Jeff, Lincolnwood Il — Tue, 26 Aug 2008 16:27:50 GMT

This ad is being over analyzed. If it offends you then move on. Whats the big deal? Will all the bible thumbers just get a life please?

Levi’s and those little white lies

Barry U. Headinsand — Tue, 26 Aug 2008 16:37:27 GMT

Funny how all you hypocrites get your knickers in a twist about sex on tv, but they can show all the violence they want & you don't make a peep.
What's wrong with our society (the whole world, actually) that everybody's SO offended & frightened by sex, but absolutely fine with violence and bloodshed?

Levi’s and those little white lies

K240 — Tue, 26 Aug 2008 16:39:46 GMT

Comments like those from Cary Baskin make me laugh.

Thanks, I needed a giggle in the middle of a Tuesday workday.

People get so upset over.... nothing, really.

Levi’s and those little white lies

Nick Baich, Elizabeth, PA — Tue, 26 Aug 2008 16:49:05 GMT

I think the Levi's ad is a reflection of what America has slowly become. Irresponsible and irrelevant. When you have to use sex and crime to sell denim I think it's pretty pathetic to say the least. It's not hip and it's certainly not cool. I would have to think the individuals who thought up that ad must still be in high school.

Levi’s and those little white lies

Steven, Connecticut — Tue, 26 Aug 2008 16:58:54 GMT

I bet that the people who are offended by this commercial are offended by 90% of what's on TV. It's 30 seconds of mindlessness that I probably wouldn't even have paid attention to if it wasn't for this commentary.

I have an idea for those of you who are more concerned about what your children might see on TV than the viewing rights of millions of American adults. Drop your cable subscription and only use it for when you rent Disney movies. If you want your news, listen to news radio.

Also, don't worry about the morals of others. It's none of your business. Pay attention to what you and your children do and don't concern yourself with others. If you do your job right as parents, you won't have to worry about this 30-second commercial ruining them.

Levi’s and those little white lies

Ron M. Wichita KS — Tue, 26 Aug 2008 17:04:22 GMT

What a stroke of genius. I mean, the purpose of advertising is to get people talking about your product. Brand awareness it's called. Someone somewhere is smiling at the success this has had. Levi's is smiling. The more it offends, the more it's talked about, the more they sell. It's called capitalism. Now, you don't like it, don't buy them. If it impacted sales negatively, you could bet your pants they wouldn't run ads like this. But they work, becuase people let them work.

Levi’s and those little white lies

K Beal — Tue, 26 Aug 2008 17:09:14 GMT

What amuses me is that you all are so upset about this commercial...you act like it is the first ad that uses sex as a way to sell its product. Are you serious...many allude to the possibility of sex all the time...Guess does this with their ads, I don't see many of you complaining about Victoria Secret ads...I have four small children at home and this ad does not offend me...I have three girls and we talk about content of ads they see that they should not of...but I use that wonderful invention called a remote and change the channel when something inappropriate is on and I DVR most of the programs I like to watch to be seen when they go to sleep...Advertising has always used risque methods to sell their items, get over it and realize that what is on TV will only affect your kids if you let it.

Levi’s and those little white lies

Karen, Colorado Springs, CO — Tue, 26 Aug 2008 17:10:13 GMT

I agree with the major majority here. This ad has crossed the line. I do teach my children, morals and ethics, I do talk to them all the time. I talk to them 20 times more than my parents ever talked with me. Not because my parents didnt care but because I have to now. Largely due to this kind of pandering garbage. Maybe people conduct themselves this way, largely because it is so glorified on TV in shows and movies and now a jeans commerical! We need a little return to family values, and a protection for our kids. Quit robbing them of their childhood.

Levi’s and those little white lies

Brian, MI — Tue, 26 Aug 2008 17:15:11 GMT

It's just an ad? Well, maybe condom ads should go ahead and display sex scenes. It relates to their product, and after all, it's just an ad. You have to draw the line on what is appropriate and what isn't. It's not OK to show whatever you want just to be "edgy" or "artistic". Companies need to act responsibly when they decide how to sell their product. To those who think this ad is fine; when you have two young girls of your own, your respective may change. Looks like I may need to just cancel cable at my house if this keeps up.

Levi’s and those little white lies

chris, columbus, ohio — Tue, 26 Aug 2008 17:24:08 GMT

i actually thought it was going to be some kind of std warning ad the first time i saw it.

Levi’s and those little white lies

Michael, Salem, OR — Tue, 26 Aug 2008 17:24:23 GMT

Wow, I some of you people find this offensive, be sure to never watch a commercial from a European country - some of them are wild.

Levi’s and those little white lies

Michael, Salem, OR — Tue, 26 Aug 2008 17:25:17 GMT

Oops...that "I" should be "if".

Levi’s and those little white lies

Tue, 26 Aug 2008 17:26:19 GMT

"sexual leftovers"

My new favorite saying.

Levi’s and those little white lies

Fred Carter, SF CA — Tue, 26 Aug 2008 17:31:10 GMT

>the ad isn’t just entertaining; it’s also uplifting

Uplifting crass values that our destroying our society.

Levi’s and those little white lies

Jonathan, Hillsboro, OR — Tue, 26 Aug 2008 17:34:58 GMT

Bravo to Levi's marketing department... it's amusing to me how people get wound up about ads... The purpose is to gain market share, increase product/brand awareness, and make sales... Based on this thread -- they sure got people talking about LEVIS! Who's to blame if we are so compelled to make a stink... if you don't like it -- don't buy it or turn it off -- it's marketing!

Levi’s and those little white lies

Liz, Ambler, PA — Tue, 26 Aug 2008 17:38:08 GMT

Great...what next...it's verging on soft porn, not excactly what I would want my children to be watching. It is foolish, tasteless, irresponsible and I will never buy a pair of Levi's again.

Levi’s and those little white lies

Danny G, Las Vegas — Tue, 26 Aug 2008 17:42:47 GMT

What I find most offensive is not the ad. Levis used to be a great American brand. Sadly they are not even made in America anymore. Give me a sexy ad for some jeans made in the USA!

Levi’s and those little white lies

Fox Lonestar — Tue, 26 Aug 2008 17:47:08 GMT

Wow. Whatever to the people who don't care about this ad. They probably don't have kids.

I, for one, subscribe to the mentality that our society has become "over-sexualized", where we view people as potential sex partners as opposed to potential mates.

There is a such thing as peer pressure, and the best way to evaluate a person is to observe who & what that person surrounds himself with. What does confessing your lies to person before having sex have to do with a pair of jeans? Why does a jean commercial have to show so much skin to promote a pair of denim? "Is this your first time?" "This isn't my apartment." There's something wrong with that.

As a note, I am a christian, and I'm not going to condemn anyone for watching this commercial, or those who made it. Knock yourself out watching it. But, I think you ought to listen to that nagging little voice in your head called your "conscience", and think about what kind of message this sends to children in society, and what kind of messages you were given in life to encourage where you're at today. I think the indifference to that is the primary reason we have all become more of a selfish nation.

Levi’s and those little white lies

sla, Cincinnati, OH — Tue, 26 Aug 2008 17:48:35 GMT

Seriously? This is uplifting? I am horrified that this is considered okay for our impressionable youth to see and to have them think that having sex with a complete stranger is acceptable. The other ad (The first time) is awful too. The actors look like they are 15 years old about to have sex. I know the ending is not sex, but it puts a powerful image in the mind of our youth.

Levi’s and those little white lies

Mike, Tampa, FL — Tue, 26 Aug 2008 17:53:01 GMT

So al you approvers out there are you going out and getting little Jane and little Bobby a pair of these jeans after they watch this "add"? After all they are only in there teens and not intrested in sex. Right? As for the add making me remember the brand. Yep it does and I will be looking for the OTHER guys now and not them.

Levi’s and those little white lies

Marge, Oak Harbor, WA — Tue, 26 Aug 2008 17:53:22 GMT

I saw the "First Time" ad the other night. The actors look like they're about 15. I thought it was disgusting. You can't get anymore sexually suggestive than this without actually "doing it" on screen. But, these days, that's how these companies sell products, I guess - just not to me.

Levi’s and those little white lies

Danny G, Las Vegas — Tue, 26 Aug 2008 17:54:16 GMT

There are those that say bravo to the marketing department. Not me. I wish I could say bravo to the farmers that grow the cotton, or bravo to the workers that actually sew the the jeans. I won't and I can't. I don't speak Chinese.

Levi’s and those little white lies

Marge, Oak Harbor, WA — Tue, 26 Aug 2008 18:00:35 GMT

I have a response for "Rick" - it's not about being "threatened" by sex; I sure am not threatened by it, but as far as the "first time" ad goes, they could have used actual ADULTS in their ad instead of kids who look like they're barely out of middle school. That's what I find disturbing. I know it all comes down to your perception (or lack thereof) of what you're seeing on screen, but do they have to use children to make casual sex seem just hunky dory for everybody?

Levi’s and those little white lies

dgroy, Seattle, Wa. — Tue, 26 Aug 2008 18:02:44 GMT

If this is the kind of ad it takes to sell your product, you need to either stop selling that product or get another ad agency.

Levi’s and those little white lies

Duh-ave — Tue, 26 Aug 2008 18:03:46 GMT

1. That chick is hot.
2. I've done that... I mean, not break into someone's apartment to get with a stranger from the bar, but what self-respecting college kid hasn't "worked for a label" or "been in a band". Art imitating life, it is what it is.
3. Did I mention that the chick is hot?
Great commercial. Jaw dropping? Yes. Funny? Yes. Not fit for a child? Yes. Provacative enough to get people talking about it and the product? Clearly.

Levi’s and those little white lies

Kate W, Indiana — Tue, 26 Aug 2008 18:06:49 GMT

It is JUST a television ad from a company that is doing it's best to get noticed and in return make sales...they're just doing their jobs, and no one can deny that they're pretty good at that. They're getting people to talk abou their product, whether it's positive or not...
I think there are much more important issues going on in our country..and a denim commercial just isn't one of them to be concerned about.
No one can deny that that exact situation occurs quite often in our country. Maybe, if it weren't so TRUE...it wouldn't offend so many people.

Levi’s and those little white lies

Brian P. Evans, San Diego, CA — Tue, 26 Aug 2008 18:15:45 GMT

"Irony" is not defined as "self-awareness mixed with snark." No, "irony" is a dramatic situation in which the actions a character is taking in an attempt to avoid a tragic outcome are the very things that cause the tragic consequences that result. There is nothing "ironic" about this ad.

Levi’s and those little white lies

Annette Madison — Tue, 26 Aug 2008 18:21:25 GMT

I work in a cancer clinic. I see women with cervical cancer EVERYDAY. It is not funny, cute or clever. Cancer does not care what kind of jeans anyone wears. This is one of the results of casual sex. Anyone who thinks otherwise is hiding their head in the sand. If advertisers were REALLY clever they could sell us Levis without using sex.

Levi’s and those little white lies

James, Susanville CA — Tue, 26 Aug 2008 18:25:51 GMT

levi Sleezy...

Levi’s and those little white lies

The Truth — Tue, 26 Aug 2008 18:27:03 GMT

Oh come off it people. People always want to get too technical with Levi commercials. Just like when they had the gay commercial. Let people live there lives. This is just a sexy commercial to promote the jeans. The people that are really getting mad about this are probably just jealous because they cant have sex with no strings attached. Come on people haven't you heard sitting to close to the tv turns your brain into mush.

Levi’s and those little white lies

Conrad, Williamsport PA — Tue, 26 Aug 2008 18:29:42 GMT

Well, OK, it's sex and it sells. Edgy - I suppose. Makes me want to "u-know-what" the chick - yes. But, funny, humorous, witty? unh - no. Mostly it's badly done soft porn. It's a commercial for dumb people.

Levi’s and those little white lies

Jarred, Minneapolis, MN — Tue, 26 Aug 2008 18:33:49 GMT

Look like this ad worked perfectly, makes you think but you also cant wait to see what happens next....in the words of the Guiness fellows "Brilliant"!!

Levi’s and those little white lies

Thomas Tupper — Tue, 26 Aug 2008 18:36:32 GMT

Look, for all you people saying "it's just an ad", you need to learn a little bit about how children learn, and how ideas are propagated. These memes find a place in our societal consciousness whether you want to believe it or not. It isn't a sudden change nor one that happens in a readily perceptible manner, but over time these kinds of ideas do infect and alter our perceptions. The fact is, the ideas expressed by this ad are very twisted and they say a lot about where our society is going. The fact that there are people here who would defend the idea of wandering into a stranger's house, in order to have sex with someone you don't know, says it all; it indicates that this slow and almost imperceptible process has already begun - the process of legitimizing amorality. These ads cheapen us as a people, and over time the sleazy attitudes evoked here move from being weird and offensive to being common place and centrist. That is how it works - that is how you shift a whole nation's moral compass; a little bit at a time.

Levi’s and those little white lies

David Stoker Pocatello, Idaho — Tue, 26 Aug 2008 18:42:52 GMT

I love Levis, but am repulsed that they have to use sleeze to sell them. The company is completely irresponsible to show such stuff on TV or anywhere else. The crap teaches our children and grandchilren that it's all right to fornicate. Where is your conscience of right and wrong? Save the sleeze for adult movies and keep it off primetime television.

Levi’s and those little white lies

Lili — Tue, 26 Aug 2008 18:46:41 GMT

omg people. it's a freaking commercial! get over it!!

Levi’s and those little white lies

over 40, GR, MI — Tue, 26 Aug 2008 18:48:01 GMT

yup, screwed up people make screwed up ads.
FORNICATION WILL MESS YOU up!! Fun? yup. Sin? YUP!!!!
One crazy sounding man said it best:
REPENT AMERICA!!!!!(repeat ad nauseum)

Levi’s and those little white lies

Mike Isaacs — Tue, 26 Aug 2008 18:52:35 GMT

Some very intelligent people came up with a clever ad campaign for their client and sent it out via the media and a whole bunch of young kids who are still developing their personal value system see this couple doing their thing. I thought it was clever, a bit distasteful, but funny - however, then looking over at my 9 year old daughter horrified me - my momentary laughter provided instant approval of this behavior for her....omg

Levi’s and those little white lies

Leslie — Tue, 26 Aug 2008 18:53:11 GMT

I think the "this isn't really my apartment" line is what gave me the willies about the whole thing. It goes back to my memories of those oh so delightful dorm days when I knew my roomie had her boyfriend over and I wondered which surfaces of our room had been...utilized? Yech.
Maybe the tagline should have been "Levi's...they look great in a crumpled pile on the floor."

Levi’s and those little white lies

Anne, Bakersfield, Ca — Tue, 26 Aug 2008 19:06:40 GMT

I think Levi's needs to revamp their advertising stratigies. I thought it was trashy and a horrable excuse for an ad. I mean what done in very bad taste. I won't be buying Levi's anymore. I'll stick to Wranglers.

Levi’s and those little white lies

SM, St. Louis, MO — Tue, 26 Aug 2008 19:19:16 GMT

Levi's are so yesterday. The last jeans I bought
were JNCOs, South Pole, and other brands.

Levi's is missing the boat big time.

Levi’s and those little white lies

Laurie Allen — Tue, 26 Aug 2008 19:23:54 GMT

I hate this commercial. It is offensive on soooooooooo may levels. Not only that but the theater we were in showed it during a G rated movie so my 8 year old got to see it. I love Levi's and most of their ads are great but this one just irritated me: in a day when teenage pregnancy is at an all time high, etc. C'mon Levis, surely you can think with your brain and not your D**k??

Levi’s and those little white lies

Robert, Biscayne Park, FL — Tue, 26 Aug 2008 19:24:47 GMT

THE BIBLE BELT HAS SPOKEN!!! I am sure not any of these sanctimonious yahoos have ever had sex and they are jealous. Lighten up people! There are more important things to worry about in this world.

Levi’s and those little white lies

Mark — Tue, 26 Aug 2008 19:25:53 GMT

I saw this ad last night while watching TV with my 16 year-old son. He was embarrassed and I was totally disgusted with what I saw. The ad doesn't advertise jeans -- it promotes promiscuity. Levi jean co. needs to pull their head out and come up with ads that sell jeans -- instead of sex.

Levi’s and those little white lies

Ryan, Kingston, NH — Tue, 26 Aug 2008 19:29:44 GMT

It's an ad for jeans, not a political, religious, or meta-physical spiritual-socio-economic statement. The fact is, there are many ways to sell, some good, some bad. What works for some won't for others- as anyone in sales knows, you have to cater your pitch to your customer, and sometimes that's hit or miss. The author of this review, thought it was a hit.

As for whether it is good for kids - it probably isn't. But for everyone that's worried about little Johnny growing up to be overly promiscuous - do everyone a favor - RAISE YOUR KID YOURSELF. Stop blaming 30 second commercials for the unexpected bout with herpes. We, as a society, need to stop blaming everything that may be undesireable on silly ads and fake tv shows and movies - its entertainment, and this ad uses entertainment to sell. Not everyone has the same sense of entertainment and humor (exhibit A: Dennis Miller. Exhibit B: Chris Farley - both comic geniuses).

Stop blaming others, make your own choices, raise your kids to the best of your abilities, and if you don't like Levis, don't buy them. Why all the fuss?

Just some pointless perspectives from a random 25 year old guy. Who doesn't do random hookups at bars, is getting married to his girlfriend of 6 years, and finds NOTHING wrong with the ad... and nothing incredibly special about it, either.

Levi’s and those little white lies

Becky Manhattan, KS — Tue, 26 Aug 2008 19:33:27 GMT

This ad is very irresponsible of Levis. Uplifting?! what in the world was your upbringing? I viewed this commercial for the first time in the movie theatre this past weekend. There were astonished outcries from a large percentage of the crowd at the end of the ad and they were not cheers of approval. Some of the shocked remarks even came from college kids in the crowd, Manhattan, KS /K-State University.
This ad promotes irresponsible sex in a blatant manner. My son is now in college and as a mother of such, watching this ad I was infuriated. As parents we try very hard these days to educate our children about safe and responsible sex and hopefully abstaining, although not likely. Levis just kicked us all in the you know what with this ad. They and others who use sex to sell are working against those of us trying to steer kids back into believing that actions like this just aren't right. I never ad to blogs or visit chat rooms, but this commercial was just too much. I was angry during the entire movie and swore I would do something as soon as possible to make my opinion known. This won't be the only place my comments will be seen.

Levi’s and those little white lies

Sue O, Washington, DC — Tue, 26 Aug 2008 19:36:54 GMT

Honestly, has no one here ever been to Europe? There are far more sexual things on regular primetime television there and somehow Europeans have managed, by and large, to keep themselves from having orgies on street corners. Jeesh. If anything is to blame for the "decay of American morals," as some of you seem to be so eager to claim, it isn't television. In fact, might it be that taking such a puritanical tone about sex and nudity on television has simply made it that much more attractive to advertisers for the titillation factor...subsequently making it "edgy" and therefore that much more attractive to young people?

Levi’s and those little white lies

Gooch, sexville, UT — Tue, 26 Aug 2008 19:38:18 GMT

When I first saw this ad in the theater, I thought it was a trailer for yet another 20 somethings sex-drama. Then the levi's tie in came. I must say, I am about as perverted as the person next door, but for prime time t.v., this does send the wrong message to our youth about promiscuity. If you are going to look the part, you better be ready to play the part....

Levi’s and those little white lies

sandy,tacoma, WA — Tue, 26 Aug 2008 19:39:16 GMT

hm well i just saw like 30 seconds of that 40 seconds or so video and it just showed too much of the guy's boxers. A little too dark and it definitely does not promote jeans. more like a ad for condoms or something

Levi’s and those little white lies

Michael, Phoenix, AZ — Tue, 26 Aug 2008 19:39:18 GMT

I agree with MANY of the people who have expressed their views here; This is a trashy ad and I wouldn't want my family to have to sit through it while enjoying a worthwhile program. I hope Levi's takes note of everyone's views here and makes an appropriate decision on airing these ads.

Levi’s and those little white lies

s.britton — Tue, 26 Aug 2008 19:42:39 GMT

This commercial is a sad reminder of how our society lives. We lie to each other, we have casual sex and feel nothing, we can break into someones home with little more than an oh well.
This is not uplifting by anymeans, it is a cruel joke on how our young and not so young people are living their lives right now.

Levi’s and those little white lies

Dave Norfolk, VA — Tue, 26 Aug 2008 19:49:06 GMT

It would be far more interesting to hear from someone with some insight into whether or not this ad will help Levis sell some jeans. I for one don't think it will be effective. There is ample evidence that being memorable while a good start, doesn't necessarily mean effective.

To all the prudes and religious nuts that are railing about the behavior portrayed in the ad, I have news for you. Whether you believe it or not, all your kids are out screwing like deranged monkeys. If you're worried about STDs or unwanted pregnancy I suggest that you fill their pockets with condones and slip a birth control pill into their morning orange juice!

Levi’s and those little white lies

Dave, LA, CA — Tue, 26 Aug 2008 19:54:33 GMT

My 15 yr old niece was at our house when this came on and she shreiked "eeeewe! gross!" so, let's give the younger generation a little credit for knowing that Levis ad is trying to make you beleive that if you buy these jeans, you'll get to have sex with a hottie... Okay, that shows that even Levis thinks that their product can't stand on its' own without using tactics of a snake oil salesman (er, no pun intended).

Now if the add featured one of the Clintons (either one) and one of the Bush boys, then it would be funny...

Levi’s and those little white lies

James, San Francisco, CA — Tue, 26 Aug 2008 19:54:50 GMT

Jealousy is what I read in most of these comments. This commercial strikes a cord and you feel shame for thinking this add is sexy. From there you lash out and trash this piece of advertisement for making you wonder what it would be like to have a night like the one portrayed.

Levi’s and those little white lies

Gladys, Holtsville, NY — Tue, 26 Aug 2008 19:57:11 GMT

Are you kidding me? Uplifting? I can't believe Levis would pay an ad agency to make this trash. And I would never know that they are trying to sell Levis. I thought this was a promo for a new sleazy adult show on cable TV.

Levi’s and those little white lies

Candice, Seattle — Tue, 26 Aug 2008 19:58:50 GMT

I agree with everyone who stated that this is too much fuss over a COMMERCIAL!!!!! It's just ridiculous how much people read into these things. And, for all you people who come across as holier than thou, and want to bring Jesus into this, just because our eyes have been burned by the vision of two people getting it on, doesn't mean we're destined to go to hell. Get over yourselves already!

IT'S. JUST. A. COMMERCIAL.

Levi’s and those little white lies

Wren, San Jose, CA — Tue, 26 Aug 2008 20:03:58 GMT

Of all the words I could use to describe this ad, “uplifting” is at the bottom of the list. See? Right there just below “tasteful” and “positive”.

I’m not (much) offended by it, but neither am I amused by it. And it definitely doesn’t make me want to buy their jeans.

Then again, what would make me want to buy their jeans is if they were quality jeans. Even my husband, who has worn Levi’s since he was a teenager doesn’t buy them anymore because the quality has gone to the dogs.

"It's just an ad." Oh, come now, you're not that naive, are you? Of COURSE the message is "wear these and this can happen to you." There's really only two messages in ads anymore --"use our product and other people will be drawn to you looks/class/brains/chutzpah" and "don't use our product and your life will suck". And you know why? Because we've proven to be self-centered and shallow enough that we eat with a spoon the idea that the "right" trendy item will make us irresistible, sexy and perfect. It worked with cigarette ads in the 40s. It works with all kinds of ads today. The whole point of marketing is to build an image and convince you that you MUST own the product to be part of that image. I’m not their market here – I have no interest in my image being “I tell lies to pick up strangers, then I confess so I can have anonymous sex in taboo places with my newly cleared conscience. I disrespect the personal space of others. I turn off the lights to avoid what I don’t want to acknowledge.” Yeah. Nice message. But then I haven’t expected anything but cheapness and lies from Levi’s since they showed up in places like Wal-Mart. Quality and Wal-mart are mutually exclusive.

Levi’s and those little white lies

Samantha, Chicago — Tue, 26 Aug 2008 20:04:45 GMT

The ad should be used to sell Guardasil vaccine for young women. Teens watch this kind of stuff and think that it's okay behavior but end up paying for it later. Levis is stooping to generate a buzz. Teens and twenty somethings will think this is no big deal but thirty somethings interprete this as wreckless behavior...which it is!!

Levi’s and those little white lies

Billy G., Oak Brook, IL — Tue, 26 Aug 2008 20:26:03 GMT

I hope this ad is not running on TV. If I had young children, I certainly wouldn't want them to see this crap. You know, when kids see stuff on TV often enough, they figure it must be okay. I hope the morons who wrote and produced this ad have promiscuous children who are having casual sex, picking up STD's and having unwanted pregnancies.

Levi’s and those little white lies

Kim — Tue, 26 Aug 2008 20:28:30 GMT

I was watching a game show at 8:30 p.m when this advertisement came on. My 12 year old son and 7 year old daughter were in the room with me. I couldn't find the remote fast enough! Being 20 in the 1980s, I've seen my share of sex and raunchiness in enough heavy metal videos to last me a life time, but for a TV ad, this was just TOO over the top. I was actually nauseated by what I wasn't quick enough to shut off. I'm not sure if I was more ticked off at Levis advertising people or at the network I was watching for showing it on prime family time tv. Apparently, tv is no longer safe to have children view unless they are watching Noggin :( My 7 year old turned to me and said, "I don't even know why they have to show that on TV. What was it for?" I know a 7 year old isn't the target market for this product and neither is a 12 year old. If a company insists on producing raunchy ads, then they should only be shown at a suitable time. I will no longer by Levis products based on the company's disregard for the American family values. Believe me, I'm no Bible-totin, preachin-the-word Mom, but I think is a line.....and Levi has crossed it. Anyone who has seen this ad and was just as shocked and appaled as many of us were should stand up and BOYCOTT LEVI PRODUCTS!!!! Maybe they will get the hint...

Levi’s and those little white lies

Kathy, Columbus, OH — Tue, 26 Aug 2008 20:36:39 GMT

Why does a person with strong moral convictions automatically get labeled a "bible thumper", "Religous freak", "Holier than thou"? Perhaps the people so willing to throw these labels around should examine why they fear the "bible belt" opinions so much? After all, I didn't see any of us call you amoral, sleazy, lackadaisical or weak minded.

Levi’s and those little white lies

Free sex! — Tue, 26 Aug 2008 20:41:21 GMT

People! The "bleeding heart liberals' all want freedom and liberty, for their pet causes.

We should quit moralizing and trying to influence public behavior. Political correctness leads to repression and living a lie.

If all sex were totally uncensored, it would be ugly for a few years because so many people have been perverted by repression, but ultimately, it will go back to the normal state of everybody does it, and kids go "yuck, kissy stuff". the end of millions of therapy sessions.

Societies that encouraged public, tribal sex, were so healthy they had no word for "insane". Making sexuality dirty leads to repression and obsession.

Free sex!

and Kudos to Levi's for living in the real world.

Levi’s and those little white lies

Kayde, Raleigh, NC — Tue, 26 Aug 2008 20:47:42 GMT

I thought it was going to be a condom ad the first time I saw it. I was shocked and disgusted.

Levi’s and those little white lies

Better Products lead to Better Profits! — Tue, 26 Aug 2008 20:48:25 GMT

How come no one advertises QUALITY? VALUE?

Remember when Levi's were made in the Carolinas? Every pair was perfect. Every stitch and rivet was inspected.

Now they are using inferior materials assembeled by cheap laborers who do not care about the American consumers at all.

Message to ALL manufactuere:
Invest in better products, not better commercials, and we will buy your products!

Levi’s and those little white lies

L Geisle — Tue, 26 Aug 2008 20:50:13 GMT

What in the world has this '@#$#@@!@#$!@#$' kind of commercial got to do with convincing me to buy Levi's. That male actor isn't particularly appealing and I sure don't want him in my head (or elsewhere) when I put on my jeans. Levi, what is wrong with showing me a good product with an advert tempting me to try it? (The product, not the lifestyle!)

Levi’s and those little white lies

Roanoke VA — Tue, 26 Aug 2008 21:01:43 GMT

It is trashy and has no place on TV.

Levi’s and those little white lies

Sherry, Asbury Park, NJ — Tue, 26 Aug 2008 21:09:50 GMT

I think it sends the wrong message. And it's too suggestive for young people to see. A company like this could come up with much more tasteful and sophisticated advertising.

Levi’s and those little white lies

Jermaine Getto — Tue, 26 Aug 2008 21:49:09 GMT

Oh no! People might end up having sex! Please shut down this so called clothing company immediately. They obviously have other intentions.

Levi’s and those little white lies

Matthew Meador — Tue, 26 Aug 2008 22:17:36 GMT

He says he sleeps in his car. In Detroit. That's gotta be stanky.

Morality issues aside, I have a difficult time seeing how anyone would find a homeless car-sleeping denizen of Detroit as a sex object. I can't imagine anyone even wanting to sit next to him on public transportation.

Levi’s and those little white lies

Constance, Indiana — Tue, 26 Aug 2008 22:23:28 GMT

Ah, yes... This ad took me back to a time in my life full of adventure and risky, creative sex. I can't help but smile to think of it.

This ad is as good or bad as I choose to precieve it. Sex, food, or fear... almost every commerical has at least one of these elements, and I personally prefer sex to the remaining options. Funny, I was prompted to watch the commercial on MSNBC.com. Even the media can't get away from advertising sex.

It's hard not to judge. I suggest be like Christ and draw in the sand. Then go and sin not more.

Levi’s and those little white lies

Mamabear, IL — Tue, 26 Aug 2008 22:40:41 GMT

What deep conversations you all have. wow. all of you need a life. And I need one too. to think I just read some of your posts. Geez. I am astonished how much discussion can go into a advertisement. Guess Levi's did it right. it certainly got lots of attention. and that's what that's all about.

As for me? I am a cheapskate. Guess what? I get mine a Wal-mart. Lets talk about the chinese sweat shops. Now there's a topic.

Levi’s and those little white lies

Ryszard, Hampton Bays, NY — Tue, 26 Aug 2008 22:44:13 GMT

"Does anyone out there think of what we are teaching our kids or does it even matter anymore"
Oh well. You don't need to teach our kids anything. They know more than you may imagine. Go to any elementary school and look what is written in their bathrooms. And it doesn't matter whether they wear jeans or not.

Levi’s and those little white lies

Chris — Tue, 26 Aug 2008 23:06:10 GMT

Look the bottom line here is that if Levi's runs this ad, and sees anything less in sales, then compared to previous ads, they will get the message.

I, personally, think it's a lil' much for a TV ad, but it IS an ad for jeans. Your option is to respond with (or without) your wallet.

Levi’s and those little white lies

ALice, San Francisco, Ca. — Tue, 26 Aug 2008 23:19:54 GMT

antibush666 i'm with you ha..ha..ha Welcome to Hell and the Joy of Disobedience.

Levi’s and those little white lies

KBeal — Tue, 26 Aug 2008 23:42:30 GMT

If you want to get on the bandwagon about influences on our children, look no further than the bathroom mirror. We as parents are the biggest influence, our response, judgement, critism, etc... is what is going to influence our kids...far more than an ad on tv, and while the ad really doesn't offend me, it should not be played during hours that are geared towards family viewing...or in G rated movies.

I think that is the more hidden advertising that we need to worry about more so than the blatant right in your face ads...we can clearly tell our kids what is wrong with that ad...many others aren't as clear cut.

Levi’s and those little white lies

Cindi, Dana Point CA — Tue, 26 Aug 2008 23:51:42 GMT

Now I know some good reasons I will not buy Levi's jeans again. And I use to like them and think they were a good company. They have fallen the way of trash...there is too many other choices in the market to give money to these guys!

Levi’s and those little white lies

Candice Seattle — Wed, 27 Aug 2008 00:06:08 GMT

"Wow. Whatever to the people who don't care about this ad. They probably don't have kids."

Well, here's to you Fox Lonestar:

I'm one of those that don't care about this ad and wait a minute...I have a kid. With everything that is going on in this society, I've still found the time to encourage him to follow a good path in life. Even though my views about a silly commercial may seem shocking to some, I'm still smart enough to let him watch t.v. channels geared toward children only (he does NOT watch what I watch, unless it's on the family channel, discovery, etc). If my son grows to become part of this "selfish nation", as you put it, it's not going to be because I was "indifferent" about a silly commercial.

Levi’s and those little white lies

Elizabeth — Wed, 27 Aug 2008 00:18:13 GMT

We are more than just on a slippery slope in this country. What has happened to us?

Levi’s and those little white lies

J Rogers, San Diego — Wed, 27 Aug 2008 01:06:40 GMT

I have to laugh at all you supposed family oriented people who are worried about what the television is teaching your children. If you were the decent parent you claim to be, the television shouldn't be teaching your child anything. You would have already taught them critical thinking and the ability to identify satire rather than yelling at the TV because you abdicated your responsibility to a machine and are now offended by what it shows.

Take responsibility for your own children and stop blaming "society" for the way your child ended up. Teach them your values and then show them through your own actions that you live by them so that when something like this comes up, they aren't "learning" anything.

And good luck keeping you teenager away from sex.

Levi’s and those little white lies

Mark Summers, Draper Utah — Wed, 27 Aug 2008 01:17:10 GMT

"I wonder how much this constant parade of adult themes will affect kids."

Maybe with enough exposure to the sex that permeates the real world we live in, and is one of the core bassis upon which the family unit is built, children may finally learn something from their parents regarding sex other than "its something you hide".

Perhaps in that day sexual abuse will actually be dealt with rather than be repressed and cause major irreperable damage to %30-%50 of the population of the United States.

Sorry, I just get tired of sexual repression like I see in these posts. It causes MUCH more pain than it eliminates.

The add was funny. It's a jean commercial and not a role model. And hiding from sex makes it worse, not better.

Levi’s and those little white lies

Ray4a Napoleonville, La — Wed, 27 Aug 2008 03:32:17 GMT

Ad man pitch, hype, stupid commercials, when will people realize this is CRAP. I haven't bought Levi's from a store in years because the material they use now is so inferior to (OLD TIME LEVI COTTON ) jeans that I will not wear them. I buy mine from thrift stores, real Levi's thrown out still feel so much superior to wear. Commercials ,a waste of money. If they used the money promoting sales of inferior garments and used it instead on bringing back good old blue jeans, people will buy all they could make. Oh,I know why they won"t, they are not made in San Fransisco as they used to, I believe they come from China now. Buy what you want just remember almost all you buy is made outside the good old USA.

Levi’s and those little white lies

Liz, Hemet, CA — Wed, 27 Aug 2008 07:19:16 GMT

My sister (18y/o) and I (22y/o) saw this ad and for a few seconds after it ended we looked at each other as if to say, "What was that?!" But we just laughed it off as a ridiculous ad that really didn't do what commericals set out to do. However, I do think it should only air at certain times, since that's not really something I feel little kids should be seeing.

Levi’s and those little white lies

Bill Allen — Wed, 27 Aug 2008 08:12:08 GMT

Please people! these ads are brilliant and funny. They make me think Levi's jeans are sexy and stylish and I will definitely check them out next time I'm in the stores. I would definitely watch closely if I saw such inventive ads come on the TV.

And guess what? These ads are for young people not for old prudes like most of the people commenting. So remember you people who don't like these ads...they aren't for you. Remember how your parents didn't like rock and roll music or rap music and you loved it? That's the whole point of why these ads are cool for young people, and why they are not meant for you old people. They are cool for young people who can relate to them.

Go Levi's. More of this, not less!

Levi’s and those little white lies

zendrell — Wed, 27 Aug 2008 13:07:00 GMT

HAHAHAHAAHAHAHA - great Ad. For all the whinners, it just goes to prove that most Americans have lost their sense of humor and are now stuck in a politically correct evangelical h@ll. Also, it seems, it strikes a cord with some people - must be that "been there, done that" ashamed attitude.

Levi’s and those little white lies

Sarah — Wed, 27 Aug 2008 13:25:19 GMT

"Just like Sodom and Gomarrah! This type of stuff including homosexuality and the rest of your immoral ways are eventually going to cross the line with Almighty God and He'll have the final say. Levi's has become a trashy company and I wouldn't own one piece of their sin laden products. It won't be fun to be on the wrong side of morals from God Almighty! Jesus Christ is the same today as He was way back then and His values have not changed and He really doesn't care about political or cultural correctness! We humans are the ones that better wake up and start caring!"
Cary Baskin, Livingston, Texas

This type of holier than thou moralistic crap makes me want to go out and buy Levi's, which I never usually even wear!

Levi’s and those little white lies

Michael B. Young, UK — Wed, 27 Aug 2008 13:57:26 GMT

This is in response to Cary Baskin. Do you really believe that "God" cares about what goes on here. "God" has more important issues to worry about than a stupid commerical from a company trying to stay alive in guady fashion market. Just lighten up and keep you preachy, bible thumpin to yourself.

Levi’s and those little white lies

baseball mom, Marietta, GA — Wed, 27 Aug 2008 14:05:56 GMT

I appreciated your comments Chip. I completely agree.

Levi’s and those little white lies

Pete S, New York, NY — Wed, 27 Aug 2008 14:19:21 GMT

Haven't even seen the ad. All the comments are wonderful, though. Really shows the diversity in the world today. My thoughts are that folks shouldn't be so quick to condemn. As for the kids...you weren't relying on telivision to teach them how to live, were you? THAT would be a mistake.... In my view, the biggest problems in the world today are rooted in intolerance and the self-rightous persecution of others just because they don't live the way YOU think they ought to. Very many of the self-righous types can't even handle living accoridng to their own strict codes...which is why there's foot-tapping in public restrooms across the country. STD's are coming in the back door largely because natural inclinations are being forced underground. And these are the same folks that walk around talking fire and brimstone. Everyone needs to get real already....

Levi’s and those little white lies

Rick, Triple Creek Ma — Wed, 27 Aug 2008 14:35:48 GMT

I stopped buying Levis after I tried a apir of Lee jeans, thet fit beter and last longer. I do miss button fly though.....

Sexy ads will always get "bad press/comments" I guess it's inappropriate for certain hours of the day.

Levi’s and those little white lies

peter willd, victoria, canada — Wed, 27 Aug 2008 14:52:58 GMT

I agree with the the overwhelming majority of comments that this low class piece of filth is anything but light hearted and uplifting. Like an aging prostitute these companies will do anything to try and make money.

Levi’s and those little white lies

David, Leavenworth KS — Wed, 27 Aug 2008 14:57:38 GMT

You people make me lol. 2 things… First, the ad is not aimed at you, 47 year old tree huggers, parents with kids… give me a break already. Second, the people at Levi’s probably do not care what you think, or even read your responses. I hope your stupid rants and babbling on about your religion makes you feel better, because it’s not having any other impact. Might spend your time more productively, just suggesting.

Levi’s and those little white lies

K in KY — Wed, 27 Aug 2008 17:40:22 GMT

I will never buy another Levi's product. I spend countless hours working with my kids to keep this kind of stuff from invading their psyche as "ok." We gladly stopped shopping at Abercrombie too when their ads went south as well. So long, Levi's!

Levi’s and those little white lies

Thom, Dearborn Heights — Wed, 27 Aug 2008 18:01:23 GMT

Classic example sell the sizzle not the steak spend your product development money on quality of product not on slick advertisement when I started wearing 501s they were 5 bucks a pair and you out grew them now they are 55 bucks and after a month the button holes are ripped out and they laying on the floor of my closet

Levi’s and those little white lies

T-Bone, Fort Worth,TX — Wed, 27 Aug 2008 18:05:08 GMT

The point that this keeps Levi's in the market with consumers who pay $100-$250 for a pair of jeans is right on target. There is a difference in quality of jeans but it does relate to the lifestyle of those consumers that wear designer label jeans. good commercial, made me think about buying them.

Levi’s and those little white lies

Art, Seattle, WA — Wed, 27 Aug 2008 18:41:45 GMT

Couple of things. First, irony is not represented here. The words used are exactly what the mean. This is not about having protected, safe, knowing sex in a place you know. It is what it is. That's not irony. Second, no matter where you fall on the appropriateness scale, I think any company that trys to sell their product based on this level of dishonesty should examine their marketing plan. If I extrapolate the values in the ad, then wearing knockoff Levi's is good to go, too, and i can get them for about $5. WHOO HOO!

I think this ad is so much less than uplifting. No matter your values, is it wise to be swayed to purchase product by a display of such dangerous behavior? Wow...the punchline ought to be, when the lights go out, one of them says..."oh yeah...I lied about being tested for aids, too.."

Levi’s and those little white lies

P. Brandlehner — Wed, 27 Aug 2008 18:57:20 GMT

When I thought it was a commercial for condoms, I thought it would have a responsible message for irresponsible people. When it ended as a commercial for Levi's, both me and my husband said "eeewwww", and we thought the "life unbuttoned" was disgusting. Only a commercial? No, a picture of slutty people.

Levi’s and those little white lies

Tony F. — Wed, 27 Aug 2008 19:04:25 GMT

Sickening, and I'm no prude. Being a child of the 60's, I find this ad just vulgar. Read this book:
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/08/15/RVP211OU17.DTL&feed=rss.books

Levi’s and those little white lies

susan wayne — Wed, 27 Aug 2008 19:54:02 GMT

no way will I buy these jeans---I resent them using sex to sell them---it's just sad that tv stations even put the ad on

Levi’s and those little white lies

StarStuff...Western CO — Wed, 27 Aug 2008 20:21:58 GMT

You see that advertisers are running out of ideas with this one. They have fallen back on "Sex Sells" as a way to try and recover ground lost to the chic expensive brands of denim pants. Desperate times call for desperate measures. Too bad they can't just fall back on their good old fashioned quality image!

Levi’s and those little white lies

Scott douglas — Wed, 27 Aug 2008 20:24:41 GMT

ok..no more Levi's for my family...plenty of other brands of jeans to buy. What trash.

Levi’s and those little white lies

Cathy, Seattle, WA — Wed, 27 Aug 2008 20:30:43 GMT

Just another example of trashy advertising. How do you explain to your children what these ads are selling? I see this as one more step in the downward spiral of morality. Time to turn the TV off. And I will not be buying a pair of Levi's.... ever!

Levi’s and those little white lies

Dorothy, St Louis, MO — Wed, 27 Aug 2008 20:36:38 GMT

Have the posters who are so worried about the youth of today thought about spending time with them to teach them right from wrong instead of relying on the TV to do it for them? Of course things seen on TV will be questionable, that's why kids have parents, grandparents, teachers, etc. to put things in contex of what is acceptable behavior and what is not.

Levi’s and those little white lies

Max, northern NJ — Wed, 27 Aug 2008 20:42:39 GMT

By this commercial Levi has ensured that my money will be spent on their competitors' jeans.

Levi’s and those little white lies

Mike , venice, florida — Wed, 27 Aug 2008 20:52:24 GMT

I quit watching t.v. when I got my drivers license. That was forty years ago. Watching t.v. is a waste of time. Watching ads is off the stupid charts. Life is short, get one.

Levi’s and those little white lies

Michelle — Wed, 27 Aug 2008 21:21:17 GMT

I for 1 will not buy anymore Levi's....

Levi’s and those little white lies

Doctor Shawn — Thu, 28 Aug 2008 08:33:52 GMT

Cheap ad, low budget lighting, simple set. I hope the actors earned the SAG commercial rate including all residuals for each showing.

Sex sells. You better get accustomed to it, chose to not be offended by it (thanks RJ) becuase sex is here to stay... in cheap commercials.

Levi’s and those little white lies

Mike — Thu, 28 Aug 2008 13:02:31 GMT

I hope Cary Baskin's comment was satirical (I'm not sure) because it scared the bajeezus out of me that people would get that worked up over a 30 second ad for clothing.
All you old people need to lighten up.

Levi’s and those little white lies

Em, Pittsburgh, PA — Thu, 28 Aug 2008 14:26:40 GMT

And now for my younger, single, 25-year old sister who is almost convinced that the only place she will ever meet a guy (decent or not) is in a bar...yes, he will tell you lies to get into your pants. You may not be so lucky as the couple in the commercial that came clean in the end. This ad is trash.

Levi’s and those little white lies

Slyvanian Frog — Thu, 28 Aug 2008 18:07:09 GMT

Wow, when I see this, I think of how completely self-centered and narcissistic Levi's wearers are apparently supposed to be. "Hey, let's have sex in some random person's apartment. Who cares if they might find that disgusting, we want to screw!"

Levi’s and those little white lies

Katy Landers, Twinsburg, Ohio — Thu, 28 Aug 2008 18:07:42 GMT

Jeff Smith - I totally agree with you. I'm not completely sold on just why they would put out a racy ad like this promoting promiscuous behavior?

It obviously will attract some young men and women looking for the same "flinging" fun - but certainly it will offend a large number of people as well.

Levi’s and those little white lies

Debra, Weatherford, TX — Thu, 28 Aug 2008 18:41:35 GMT

I agree with Paul. It is impossible to watch live TV with our kids ages 7 and 11. Even on a game show last night there was a celebrity making sexual innuendos to the host. When we are watching a show and having dinner, I do not want to get in a discussion explaining herpes, KY, or casual sex in a stranger's apartment. All I can say if Thank God for TIVO - it is rare that I actually have to watch commercials. I will probably never see this one - which is fine with me.

Levi’s and those little white lies

Gwyn Riley, Winchester, VA — Thu, 28 Aug 2008 19:02:31 GMT

The commercial is risque, but it's mearly a reflection of real life. How many people, even the cautious and reserved or moral church-goers, have NEVER EVER gotten lost in the throws of passion? If anything, the company promotes safer sex by equipping its pants with condom pockets.

Levi’s and those little white lies

dan stevens — Thu, 28 Aug 2008 20:34:35 GMT

aFTER SEEING THIS AD, AND BUYING Levis for the last 40 years I am DONE. Wranglers are for me. I have two daughters and watching this ad with them was horrible. Wearing Levis are immoral.

Levi’s and those little white lies

DPS LOUISVILLE KY. — Thu, 28 Aug 2008 22:04:25 GMT

I have been wearing Levi,s since when the only way you could buy them was dark dark blue & stiff as a board. Thay had to be washed 1st. To get them to fade they had to be worn & washed over & over. Those were the days. Over the years I have tried Lee(ok), Arizona from Penneys(ok), Wrangler(terrible) & even had a pair of CK,s in the 80,s( please what was I thinking?). I like Levi,s because they fit good, look good, feel good & a good value. I own sveral pairs of 501,s & several pairs of their other styles. No baggy, I hate baggy. I wear their Signature brand to work in & they are just as good & $10-$12 dollars cheaper. But not one of their commercials or advertisments had any influence on my decision to buy their product. I do because of the reasons I pointed out B/4. And please people chill out about the commercial for 501,s it's Hoolywood. It's not real. I am not saying that stuff doesn,t happen because it does. So what! You should not be upset about something in a commercial that is just Hollywood. It's just fiction, not real!

Levi’s and those little white lies

Maybe Baby, Pawntawkawak, NJ — Fri, 29 Aug 2008 04:39:23 GMT

When I hear people cry that a commercial is the beginning of a modern babylon I have to recognize that religion and those who follow it are paranoid absurdists with nothing better to fill up their minds and little grasp of how people function. Get a life you freaks.

Levi’s and those little white lies

miss-information, Wax, TX — Fri, 29 Aug 2008 10:22:48 GMT

Ping >sharonl7340, Grant< re: "I am a child of the 70s and all the values that go with it (environmentalist, pro-choice, individualist, and independent thinking)" You equate abortion with moral values? Typical liberal. Ad bad, kill babies OK. Oh, and I'll bet you now call yourself a 'Progressive'. instead.

Levi’s and those little white lies

Edith Tews — Fri, 29 Aug 2008 11:39:54 GMT

This commercial sends a message loud and clear to our youth--casual, uncommitted sex is acceptable. I guess that makes STDs, unwanted pregnancies, and feelings of guilt okay, too. I will never buy anything from Levi's again.

Levi’s and those little white lies

bill, pittsburgh pa. — Sun, 31 Aug 2008 18:47:33 GMT

i saw this ad at a theater and walked out before movie to get my money back highly immoral, promisculity o.k.,its alright to lie. break in an apartmen get on floor etc. levi need people to write them or not buy their jeans. did'nt no it was a jean commercial until end jeans throwed over something.

Levi’s and those little white lies

Ruth, NC — Tue, 02 Sep 2008 17:04:05 GMT

"Integrity—Doing the Right Thing

Ethical conduct and social responsibility characterize our way of doing business. We are honest and trustworthy. We do what we say we are going to do.

Integrity includes a willingness to do the right thing for our employees, brands, the company and society as a whole, even when personal, professional and social risks or economic pressures confront us. This principle of responsible commercial success is embedded in the company's experience. It continues to anchor our beliefs and behaviors today, and is one of the reasons consumers trust our brands. Our shareholders expect us to manage the company this way. It strengthens brand equity and drives sustained, profitable growth and superior return on investment. In fact, our experience has shown that our "profits through principles" approach to business is a point of competitive advantage." -from the Levi Strauss & Company website Values and Vision page.

I do not feel that the ad I saw at the theater exemplifies this at all. The ad promotoes indiscriminate sex, lies, destruction of property, and breaking and entering. Not to mention, nothing on the core values of this company selling jeans. Please go to their site and read what isn't what they seem to be "selling".

Levi’s and those little white lies

louis — Tue, 02 Sep 2008 20:20:08 GMT

the metaphor "life unbuttoned" seems to have shot over the heads like a heat seeking missle of several individuals who recently posted.

Levi’s and those little white lies

Polgara, Orting WA — Tue, 02 Sep 2008 21:40:40 GMT

I would not buy the jeans based upon the Little Lies Commercial, not that I find it "sleazy" or "yucky" (can't believe someone used that word), I just wasn't impressed with the selling of the jeans (now if they were selling genes....).
I really like the "First Time" ad..that was downright cute and fun and played back at those of the uptight crowd who are quick to see "porn" in everything.
I am of the generation who, if you wore jeans to school, you were part of that rebellious hippy-thing, NOT well dressed. Nice to know, after all these years, I was just a sexy little trend-setting thing a couple (ok, more than a few) generations ahead of the crowd!
I LOVE my 501s...and I do not let commercials define my life...maybe something you all need to get a grip on?

Levi’s and those little white lies

Jere Prescott — Tue, 02 Sep 2008 22:52:11 GMT

I COULDN'T FIGURE OUT IF LEVIS WAS TRYING TO SELL JEANS OR PORN!!!!!

Levi’s and those little white lies

Doug, Astoria, IL — Tue, 02 Sep 2008 23:45:21 GMT

I will never buy a pair of Levi's again. I'm disgusted with the ad and couldn't believe what I was seeing.

Levi’s and those little white lies

Rae, Buffalo, NY — Tue, 02 Sep 2008 23:54:08 GMT

I'm in my twenties and consider myself pretty open minded, but I honestly think that advertising has taken on a completely different twist. Are they really marketing jeans here? Come on. Why do they feel the need to show people tearing each others clothes off and sneaking into some stranger's apartment to have sex in order to market a pair of jeans??? I just don't get it. Yeah, maybe the ad will catch someone's attention, but do you think people are going to run out and buy a pair of 501's after watching the commercial? What's happening to the common sense of America? Remember folks, Valtrex sold separately.

Levi’s and those little white lies

Ulen, MN — Wed, 03 Sep 2008 03:24:21 GMT

We have enough, just poeple on the streets dressed like this do we need to see this on TV all the time too? Why do you think there is 12/13 year old having babies. Come on people let live some to the imagination.

Levi’s and those little white lies

Mary, Ballwin, Missouri — Wed, 03 Sep 2008 03:53:02 GMT

I just thought it was stupid. I'm a Christian but I wasn't offended...just thought it was a dumb idea. Then again...I think that most commercials are stupid. Marketing firms are paid a whole bunch of money to sell us a bunch of junk we don't need...and this is just another example. I've seen worse.

Levi’s and those little white lies

Maryanne, Chino Hills, CA — Wed, 03 Sep 2008 04:00:42 GMT

What a dumb ad. A friend semt me the link and I really thought it was going to end with a 'Beware of Aids or Herpes or some other STD'. Ick. Really tacky. And just not funny unless you're a college guy on the make. But I guess that's the target audience. But once again, ick.

Levi’s and those little white lies

Andrew - Watsonville, CA — Wed, 03 Sep 2008 08:09:47 GMT

For all those breathless prudes wondering "how all this adult imagery will affect kids", I'd like to point out that today's generation of kids grew up with parents who were hippies, nudists, drop-outs, commune-livers, free-lovers... who became disco-dancing, drug-taking, club-hopping, spouse-swapping divorcees... and we kids had a front row to it all... and the result? We're more conservative, have higher rates of condom use, lower rates of unintended preganancies, abortions, and drug use, and much lower rates of divorces than our parents who somehow survived themselves in the 60's and 70's.

It's an ad. It's silly, risque, and the family picture of the actual owners is hilarious. Get a grip folks. We're not going to see our children fornicating in the parks. (Let's hope we can say the same for our parents).

Levi’s and those little white lies

Meg, Virginia — Wed, 03 Sep 2008 10:42:23 GMT

Since when does God care about denim? I was just a little confused by the comment? Last time I checked, jeans will have nothing to do with the end of days....
Relax people. If it offends you, don't watch it. But don't try to shove your religious views down other's throats. I knew I had to worry about seperation of church and state in this country, but now I have to worry about seperation of church and clothing?
Goodness.....

Levi’s and those little white lies

Jerry Ford — Wed, 03 Sep 2008 11:00:24 GMT

Guess the world has passed me by.I am in the TV advertising biz and always check out ads for their quality and effectiveness. Amazes me how pundit praise Levi ads, every one shows a sleazy guy wearing what looks like dirty jeans.The message I get from Levi ads is that only sleazy guys wear Levis. Um don't think I want to be put in that category. They seem to have to resort to selling more sex than product, This to me is not good advertising. It is obvious if they have to resort to this tact their product has slipped from being THE BRAND and has been for years now and have been on the brink of bankruptcy. Sorry but this is my opinion thanks for the opportunity to comment.

Levi’s and those little white lies

WB — Wed, 03 Sep 2008 14:37:09 GMT

Hysterical! The whole ad is making fun at people's need to be something they aren't and say they have more than they do. So the girl is housesitting, gets a little bored and oila! A hot young man says yes to her bidding. Way to go Eve! Eat that fruit and let the juices drip where they may!

Levi’s and those little white lies

Terry — Wed, 03 Sep 2008 15:26:01 GMT

It is all about the money. Not the children and teens watching the commercial.

Levi’s and those little white lies

piglizard420 — Wed, 03 Sep 2008 16:31:42 GMT

Randy and all other parents that are worried that TV ads will outshine what they are teaching their children...

Give yourselves and your children some credit. Your kids will pick your beliefs over advertising every time. I believe that concrened parents are doing a really fine job of raising children in America.

Congratulations!

Levi’s and those little white lies

Michael, Asheville, NC — Wed, 03 Sep 2008 16:58:10 GMT

If you're using television commercials to instill moral values in your children the joke is on you. Turn off the tube and spend some quality time with your kids instead, they really don't care what brand your jeans are.

Levi’s and those little white lies

joe ms — Mon, 08 Sep 2008 14:11:17 GMT

While donating money to fight aids/hiv in the bay area on san francisco they also promote aids/hiv. money is the most important thing to levis. moral values do matter in the end. do they have any values? the answer has to be no.

Levi’s and those little white lies

Monty Evans, Middlesex, NC — Tue, 09 Sep 2008 16:22:50 GMT

It's bad enough that you now have to record even family programming shows to weed out the not so family content before you let your children watch it. Now you have to weed out the commercials as well.
I don't believe in letting a child live in a shell but come on. Even if you teach your children right from wrong, when a child sees enough garbage like this they will become subconsciously influenced. Anyone who thinks otherwise already has there conscious seared beyound the point of being bothered with trash like this. Using the comments "Ligthen up, it's just a commericial" only allows degrading stuff like this to continue on the airways. It's not just on TV folks, turn on your radio, or open up the daily newspaper.

Levi’s and those little white lies

Bryan, Denver — Tue, 09 Sep 2008 20:22:32 GMT

Its just a lame ad in poor taste... trying to be more than it is. It sure doens't make me want to buy jeans... the two characters are losers. I'm not religous, not a prude, love sex, but this commercial is ridiculous. Uplifing? Huh?

Levi’s and those little white lies

Andrew Richmond, VA — Sun, 14 Sep 2008 22:25:56 GMT

I'm disgusted that anyone can NOT be disgusted by these ads. I'm 19 and find these ads to be horrible and honestly am considering never buying Levi's. I don't care what is on television shows because channels can be blocked but such blatant sexuality on commercials is just perverse. Since when did our society become so morally bankrupt?

Levi’s and those little white lies

Nick, Massachusetts — Tue, 16 Sep 2008 16:44:35 GMT

I'm starting to feel like there's hope for America with the number of people offended by this trash. Granted you can see much worse than this on any given night on any given channel but at least you know going into it what you're in for. The problem with commercials like this is they pop-up when you least expect it and you can't always react in time to no have the kids subject to it. Yes you can explain what's right and wrong, but the more they're bombarded with it, the harder that gets. And let's think about it, why should I have to even explain what's right and wrong anyways? We all know it's wrong so why are we putting it in front of society and promoting it as normal?

Levi’s and those little white lies

Lynn, Denver — Tue, 16 Sep 2008 21:03:30 GMT

I liked the ad, it made me laugh. It entertains me that some people feel the need to qualify their negative opinion by stating that they're liberal. Being liberal doesn't mean that you will enjoy a racy ad, and being conservative doesn't mean that you won't.

If something inappropriate comes on, change the channel as J Rogers suggests, and don't yell at the media in the name of your children. Good parenting is the answer, not blaming society.

Levi’s and those little white lies

C, Orlando, FL — Tue, 16 Sep 2008 22:28:38 GMT

My response to this ad was... "yuck".

Levi’s and those little white lies

Amanda, Portland Oregon — Tue, 16 Sep 2008 23:19:05 GMT

Holy cow people. It's a commercial. I can't believe you are actually "offended" by that! Don't like it? Change the damn channel..

Levi’s and those little white lies

Kay Stobel, Hanover Park, il — Wed, 17 Sep 2008 16:19:21 GMT

The current Levis advertisements are a horrible role model for our society. They are encouraging bad behavior and contributing to the break down of our culture.

Levi’s and those little white lies

Gary, RPV, CA — Wed, 17 Sep 2008 18:43:53 GMT

I'm going to avoid the preachy, moral outrage, though I do understand the whole concept of not wanting one's children to see it. My teenagers gave it a nervous giggle, and my son went to buy a new pair of Southpole jeans. From a pragmatic viewpoint, it just doesn't make me want to buy their jeans. Sell me on quality, price, style. But this is sort of like mixing the Charmin and Outback adverts - the bear reaches for the roll and declaims "That was a really great steak!" The old Dockers ads (tying the product to waterfront workers, hence durability and blue collar chic). But flashy, offensive ads won't help. Quality product with a differentiator will. Hey! How about making them in the U.S.? I'm tired of paying $70 for my daughter to wear "Made in China" designer jeans.

Levi’s and those little white lies

Ken Baker,Baxter springs,Kansas — Thu, 18 Sep 2008 07:43:00 GMT

People, why should we argue and bicker over this commercial. If you don't like some content or whatever on a channel, change it. censoring should be up to the individual person. if you dont want your kids to learn about life until they are older, then don't let them watch the TV channels that have that on it. it is up to you what you let into your home or not. not up to the people who provide the service to you. the world is full of choices... the simple solution is to limit things on your end... not the other persons.

Levi’s and those little white lies

Stacey Saline, Michigan — Mon, 22 Sep 2008 15:41:29 GMT

All I can say after watching this garbage is that if I want to watch a porno movie I have the option of renting one. My three teens and I were watching a movie and saw this tragic loss of all human morals come on and our jaws dropped. Breaking and entering and casual drunk sex to advertise a pair of jeans? If ever Levi wanted a way to stop people from buying their jeans this would be it.

Levi’s and those little white lies

Tim, Boston, MA — Thu, 02 Oct 2008 00:19:05 GMT

So, it's a jeans commercial, huh?

Take away the jeans part and what do ya have?

It's sex and no one has a right to demand that they want sex in commercials...but people who are trying to keep this world from imploding do have a right to NOT see the sex...

Levi’s and those little white lies

Jimmy C., Austin, Texas — Fri, 03 Oct 2008 19:20:05 GMT

Sure this commercial draws off of sex to sell and whatnot, and I don't agree with it (just like american apparel's ads - considerably worse) but Levi's has always incorporated sex through their ads. You can youtube it and find tons. The only difference is that most of those commercials aren't shown in the U.S.. Surprising ad- maybe, surprising it's from Levi's - no.

Levi’s and those little white lies

JR, Omaha, NE — Mon, 06 Oct 2008 17:18:09 GMT

Offended or not offended, Levi Stauss could care less. The advertisemnt has doen it's job. It has people taking about Levi 501's. That my friends is what avterising is all about.

Levi’s and those little white lies

Ken Simmons Valley City, ND. — Tue, 07 Oct 2008 21:18:19 GMT

This ad is vulgar and grossly overstating a fact that sex is the all and all in life, when life is filled with so many and much greater things, that are less preverted then these fictional realities of sex with a stranger. Ever hear the acronym STD's!!!

Levi’s and those little white lies

tim ca. — Wed, 08 Oct 2008 21:03:33 GMT

let's try breaking and entering
most states 5-10
and if found in the act.
they would be charged with a sex crime
and be reg. and have to report there movement
But what the hell

Levi’s and those little white lies

Foerste, Biloxi, MS — Tue, 21 Oct 2008 02:31:44 GMT

Definitely will not be buying Levi jeans now. Trash breeds trash. Maybe we could figure another 100 ways to include animalistic, no-brainers' sex ads to sell items to a generation who already thinks sex does not cost anything. I am a NURSE and know firsthand what it cost: unwanted pregnancies, abortions, traumatic events, long-term psychological disorders, depression, PTSD, and not to even mention the sexually transmitted diseases (HIV, Chlamydia, Gonnorhea, etc [all reportable to health departments]). WE SEE THE NEGATIVE SIDE.

Levi’s and those little white lies

Bianca Lang, San Francisco CA — Tue, 28 Oct 2008 17:12:33 GMT

well, this is officially the last post I'll read from this blog. there is obviously something wrong with you.

Levi’s and those little white lies

JULLIE WEST — Wed, 29 Oct 2008 05:29:34 GMT

YOU PEOPLE HAVE TO MUCH TIME ON YOUR HANDS. RATING T.V. COMMERCIALS LIKE ITS IMPORTANT. WHO GIVES A DAM! ITS NOT REAL PEOPLE ITS T.V. GET A LIFE!

Levi’s and those little white lies

denice hughes, ellabell, ga — Wed, 29 Oct 2008 23:58:51 GMT

i'm going to ignore the morality of the ad for now. what really bothers me is this ad insults our intelligence. #1 - levi's are no longer made in the USA. #2 - how does taking off your clothing sell them. usually when buying clothing people want to see what they may look like. #3 - my dad told me it is sexier to leave something to the imagination. after all these years i still believe he is right (i don't have any problems getting men to look without baring more than is appropriate.

Levi’s and those little white lies

David Wootton, Nanaimo, BC — Sat, 01 Nov 2008 03:52:13 GMT

Homosexuality is a genetic malfunction! Are the rednecks afraid He is going to "Convert the straight Guy?

Levi’s and those little white lies

Tabitha T, Erlanger, Kentucky — Tue, 11 Nov 2008 16:49:34 GMT

And next she'll say , "I'm not a woman" and then he'll say "I know, that's the way I like it."

Levi’s and those little white lies

Chuck, Louisville, Kentucky — Tue, 25 Nov 2008 16:37:51 GMT

How stupidly uptight Americans have become over the years. Violence is OK, but a sexy little commercial has everyone insane. I just don't get it. Sex is not something bad, or abnormal. It's not something that we need to further stigmatize. Repressing the sexual nature of the human animal, I believe, leads to true deviance...i.e. child molestation/rape/etc...

Just look at where it's gotten the Catholic church.

Levi’s and those little white lies

jane doe Tennessee — Thu, 04 Dec 2008 03:37:48 GMT

This is nothing but a trash ad along with all the others that are playing now. I cant even sit down and watch T.V with out having this trash crammed down my throat. SEX, SEX, SEX, Is this all the world thinks about now?

Levi’s and those little white lies

JP, Charleston — Sat, 06 Dec 2008 17:02:11 GMT

"Uplifting" is about as appropriate as the commercial itself -- more like disappointing. Just another example of crossing the line of social responsibility. A signal we should not be sending to teenagers.

Levi’s and those little white lies

Diane,Raleigh,NC — Sat, 06 Dec 2008 23:38:52 GMT

It's sad that you can't even watch a commercial with your family, due to the insinuations of sex. Have always liked Levi jeans, but this is getting ridicules. If you can't sell your product without having to promote sex to make it look better then may be its time for you to take them off the market or get a better Ad Agency.

Levi’s and those little white lies

Les Siler — Sun, 07 Dec 2008 15:34:49 GMT

Just more garbage that people in this country are ever increasingly exposed to; the message being that wrong is right, and bad is cool.
Hey Levi Strauss, ...I was (Levi's) consumer, but not anymore! So how's that for getting results?? Just doing as your message implies, going against your company's "established" ideology, turning things around again, and making a right into a wrong!!

Levi’s and those little white lies

Megan, Nacogdoches, Tx — Sun, 07 Dec 2008 22:54:11 GMT

The dumbest commercial I've ever seen.