Charlie Sheen boasts about his briefs

Troy, SoCal — Tue, 19 Aug 2008 08:01:07 GMT

This ad is lame. The one where Sheen throws his phone in Jordan's car as he drives away is a little better. It least it properly defines Sheen as pathetic. I guess the only positive out of Sheen is that he's better than Cuba Gooding Jr. But if Hanes really wants to have a good ad with a B-list star sucking up to Jordan, they need to use someone like Tom Arnold.

Charlie Sheen boasts about his briefs

Jenny L., Columbus, OH — Tue, 19 Aug 2008 09:25:40 GMT

I liked the Cuba Gooding ad just as well. Male stars having 'man crushes' on Michael Jordan is funny and kind of believable! I'd like to see more Cuba! And didn't Matthew Perry have a crush on Michael Jordan at a pool table also? Great commercials.

Charlie Sheen boasts about his briefs

Dom, Philadelphia — Tue, 19 Aug 2008 15:42:56 GMT

I will get to the point. The advertising is consistent with the products Hanes sells.............2nd Class!

Charlie Sheen boasts about his briefs

George, London, England — Tue, 19 Aug 2008 20:56:37 GMT

Charlie Sheen. What a joke. This commercial is perfect for him.

Charlie Sheen boasts about his briefs

Lady Jane — Tue, 19 Aug 2008 21:28:19 GMT

This ad is creepy on SO many levels.

Besides, as great as MJ was once, isn't his heyday over? Like that stupid one with MJ and Kevin Bacon. Ugh.

Charlie Sheen boasts about his briefs

Eric, Central California — Tue, 19 Aug 2008 22:15:47 GMT

I think the review above kind of misses the point of the ad. The review suggests that Charlie is playing a character, but the ad reveals that he's playing himself (he's identified on his license plate and by the valet).

So yeah, he's being a dork (as himself), but he's not trying to play some sort of "every man" fanboy sucking up to MJ,. as the review suggests. More like a geeky pal of Jordan's.

Still a dumb ad, though.

Charlie Sheen boasts about his briefs

John Hofmeister, Jefferson City, MO — Tue, 19 Aug 2008 22:50:23 GMT

What's up with the ironing Chevy guy making anniversary dinner reservations? Am I the only one who doesn't get it? And is he holding up a little girl's dress? This is somewhere between wierd and perverted.

Charlie Sheen boasts about his briefs

M, Newberry, South Carolina — Wed, 20 Aug 2008 01:36:15 GMT

I like the male version of the ad instead of one featuring Sarah Chalke. My friends and I just laugh because most women will just go in a corner and pull the panties out of the crack!!! I have never seen a women dance around trying to adjust her panties without using her hand!! Give me a break!!

Charlie Sheen boasts about his briefs

Milo White — Wed, 20 Aug 2008 04:38:40 GMT

Okay...this the kind of ad Michael J. Fox could have done well..still it is not that bad.

Charlie Sheen boasts about his briefs

Suzy, Connecticut — Wed, 20 Aug 2008 04:45:17 GMT

I thought it was funny. I love Charlie Sheen.

Charlie Sheen boasts about his briefs

Fred Dungan Riverside, CA — Wed, 20 Aug 2008 05:33:26 GMT

It's a wonderful ad. I'm a disabled veteran in a wheelchair. When I saw the ad for the "no ride up" female panties several months ago I called the Hanes toll free phone number and suggested that they develop a "no ride up" product for men because heat rash and chafing is a real problem for gimps who spend 12 to 16 hours a day in a wheelchair. I (and others like me) spend a bundle on medicated talcum powder, water based anti-irritant creams, and gel cushions, but we still get sores which can turn into infections. Ask yourself how important your crotch is and you will realize why "no ride up" is a vast improvement. I currently use Hanes knit briefs and I am constantly pulling at them (particularly in summer because I live in Southern California where people sweat a lot in the summer. For gimps (I should mention that I cannot stand up) perspiration
collects between your rear end and the cushion. Next time I go to the PX I intend to buy several packages of the new "no ride up" boxers. I've met amputees with limited mobility whose underwear sticks to them so badly by the end of the day that they cannot pull them off and have to cut them off. In fact a lot of gimps receive a clothing allowance from the Veterans Administration to compensate them for this problem. Let's hope that the "no ride up boxers" will result in a savings to taxpayers. Really, the "no ride up" briefs are a major improvement for the disabled and are not just a big joke.

Charlie Sheen boasts about his briefs

fletc3her, Seattle, Washington — Wed, 20 Aug 2008 13:54:13 GMT

I find these ads confusing. I just can't understand how Charlie Sheen would be star struck by Michael Jordan. The ad may have worked better when Jordan was actually playing the game. Maybe that's in part due to Charlie Sheen's acting since I'm thinking of him as a spokesperson talking to another spokesperson rather than as a character.

Also, it doesn't seem like we ever see Charlie Sheen in his underwear. One of the hallmarks of this ad campaign are the shots of Michael Jordan and his costars in their briefs, but Charlie Sheen seems to be modeling sweat pants and t-shirts. On the Web site he hawks socks, t-shirts, and polos.

Charlie Sheen boasts about his briefs

Lisa — Wed, 20 Aug 2008 19:51:01 GMT

Hey John Hof...I saw that Chevy ad too. You forgot about the end of the commercial (after making the reservations and holding up a little girl's dress). He's on his knees in the bathroom cleaning the toilet! WTF??? Someone please explain. I wonder if they were trying to appeal to women with the "hot, sensitive, domestic guy" like Brawny paper towels tried to with the hot shirtless husband baking a cake. Remember?

Charlie Sheen boasts about his briefs

Kim — Wed, 20 Aug 2008 20:22:41 GMT

I find it amusing that in the article it is mentioned that Charlie Sheen is not the mysterious and sexy type of man that women swoon over. There was a time in the mid 80's through the mid to late 90's when Charlie Sheen could and did have any woman he wanted.(Prostitutes not withstanding!!) He was hot. But, what the hell does that have to do with an ad featuring Michael Jordon? Or an article regarding that ad? Both stars have fallen quite a bit from their heydeys. At least they are still working.....

Charlie Sheen boasts about his briefs

Elaine, Minneapolis — Wed, 20 Aug 2008 21:16:44 GMT

I love the ad- - I thought Charlie Sheen was funny in it. It reminded me of the Visa ad he did years ago with his dad.

Charlie Sheen boasts about his briefs

Mom, Valrico, Florida — Thu, 21 Aug 2008 01:20:45 GMT

If you are stuck in a chair and can't get up to move around and air out your nether regions, maybe you should try something like the sweat wicking undergarments sold for athletics, cotton is not your friend. Hanes ads are funny, and the underwear is pretty good for cotton underwear.

Charlie Sheen boasts about his briefs

Bill Santa Maira — Tue, 26 Aug 2008 02:32:03 GMT

My Goodness! It's a commercial, a damn funny one. Quit over analyzing it; it is advertising, a 30 second commercial with 2 stars, get over yourselves and enjoy it for what it is.

Charlie Sheen boasts about his briefs

michaelinsantabarbara — Tue, 26 Aug 2008 04:18:27 GMT

And now a few words from Phrog.

Say what? I never see this stuff happen at the Santa Barbara Biltmore. Let's get real. The only thing I liked was the "You Wanna Park it for Me", bit.

Selling underwear I'll admit, isn't easy.

Why not have these guys in a steam room wearing their undies and commenting on who's drier. You could have them walking out and showing The Hanes not sticking.

You wanna look, get a life, Charlie.

Three ribbits from Phrog, try harder next time.

Charlie Sheen boasts about his briefs

John Dee, St. Lou, MO — Wed, 15 Oct 2008 13:58:46 GMT

I can't stop laughing. I've worked in advertising for over 20 years. The goal of an ad is to get the product to stick in people's heads.

You all may dislike the commercial, but none of you can deny that you now know Hanes makes a no-ride-up boxer brief.

Yes, that commercial was quickly put together, but obviously effective (and that is the bottom-line in advertising).

p.s. if you hate an ad, don't talk about it and give the company more time on your, or anyone else's mind, THAT IS THE GOAL OF THE ADVERTISER

Charlie Sheen boasts about his briefs

d, j , m — Tue, 28 Oct 2008 18:21:11 GMT

Yes, yes, yes, but what is the Car Jordan is in??

Charlie Sheen boasts about his briefs

Victoria — Thu, 19 Feb 2009 02:47:59 GMT

i thought the ad was funny :)