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<?xml-stylesheet type="text/xsl" href="http://adblog.msnbc.msn.com/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx</link><description>
They have at least four years to prepare, tons of resources to devote to the cause and the knowledge the world will be watching.
So why is it that, every time the Olympics roll around, so many advertisers trot out the same familiar formula: the montage</description><dc:language>en-US</dc:language><generator>CommunityServer 2.0 (Build: 60608.1)</generator><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1260238</link><pubDate>Mon, 11 Aug 2008 19:20:26 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1260238</guid><dc:creator>jj, chicago, IL</dc:creator><description>how about instead of 4years maybe just 4 month?</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1260692</link><pubDate>Tue, 12 Aug 2008 01:21:14 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1260692</guid><dc:creator>Jenn,  Memphis</dc:creator><description>Those Budweiser commercials - haven't we seen those same ads in 2004. and 2000. and 1996. ... and 1980 and ...</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1260949</link><pubDate>Tue, 12 Aug 2008 11:53:26 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1260949</guid><dc:creator>kriselda jarnsaxa, kansas city, ks</dc:creator><description>The idea behind the &amp;quot;Go World&amp;quot; ads was pretty cool, but the yellow colouring has been driving me nuts - *especially* when they show an ad featuring swimming. Let's just say that I don't get the image or either water or Mountain Dew and leave it at that. &lt;br&gt;&lt;br&gt;I also have to say I'm almost shocked that some advocacy group hasn't complained about using a yellow wash on a campaign focused on a competition being held in China. &amp;nbsp;Who knows, maybe we're finally starting to get a thicker skin? Nah, probably not.... &amp;nbsp;</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1261266</link><pubDate>Tue, 12 Aug 2008 14:24:54 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1261266</guid><dc:creator>SH, Kalamazoo, MI</dc:creator><description>It is to bad that they don't use the same people who do the Super Bowl ads. &amp;nbsp;They only have 12 months and come up with some really different and creative ideas. &amp;nbsp;Maybe they should find some way for these companies to sponsor sections of the broadcast with out an ad running so we can see more of the games and obscure sports that never make it into prime time. That is why most of us are watching, not to be bombarded with more stuff to buy.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1262872</link><pubDate>Wed, 13 Aug 2008 04:58:26 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1262872</guid><dc:creator>Brenda, Las Vegas NV</dc:creator><description>to: K.J. From Kansas City - &amp;nbsp;Regarding the &amp;quot;go world&amp;quot; tint (funny comment about about the swimming!) &amp;nbsp;I disagree about the tint, in that I think it's great! &amp;nbsp;It is &amp;quot;sepia&amp;quot;, a very VERY common tint in photography, available as a special effect on most cameras these days. &amp;nbsp;It's often used to make things look old fashioned, like western pix. &amp;nbsp;Never would have occurred to me that it could be considered anything but artsy! &amp;nbsp;</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1263117</link><pubDate>Wed, 13 Aug 2008 13:15:26 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1263117</guid><dc:creator>S.C. from St. Louis, MO</dc:creator><description>(attn: kriselda) I think that the yellow wash is supposed to be symbolic for GOLD. &amp;nbsp;Also, as no one has really made the connection between the Chinese and the color yellow, perhaps that means our culture is FINALLY progressing past the point where racial differences have been placed into the background and putting the focus on what really matters: people.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1264829</link><pubDate>Wed, 13 Aug 2008 21:36:36 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1264829</guid><dc:creator>Stuart, Vienna, West Virginia </dc:creator><description>I don't see how you can say none of the ads for the Olymppics were creative. Apparently you have not seen the GE commerical where the disc thrower in ancienct Greece hits the Partenon and it crumbles. When I saw it the first time I was almost on the floor laughing. It was the best of them all!</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1265311</link><pubDate>Thu, 14 Aug 2008 11:13:01 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1265311</guid><dc:creator>Mary Black, Ann Arbor, MI</dc:creator><description>One olympics ad that I have seen and loved this summer and that also breaks the montage/deep voice rule - is at&amp;amp;t ad which talks about olypic fans saying we and ends with a great line of winning swimming events with big feet. It is just a funny, fun ad that gets your attention and is outside of the norm.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1267340</link><pubDate>Thu, 14 Aug 2008 21:17:05 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1267340</guid><dc:creator>Frank, Dallas, TX</dc:creator><description>I'm so glad I finally got a DVR.&lt;br&gt;&lt;br&gt;</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1267397</link><pubDate>Thu, 14 Aug 2008 21:37:59 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1267397</guid><dc:creator>Caroline, Richmond, Virginia</dc:creator><description>I'm afraid I have to disagree with the above poster about the Parthenon ad. I think the pauses are too long for gags that aren't that funny. &amp;nbsp;Plus, weren't the Olympics in Athens four years ago? The ad should have run then. The Great Wall would be a more appropriate and less predictable backdrop. &amp;nbsp;(And yes, &amp;nbsp;I know the Olympics originated in Greece, but they were never played in Athens anyway if we're arguing about historical claims). Plus, wouldn't it be funny to destroy a chunk of the wall and then have the &amp;quot;What's In YOUR Wallet&amp;quot; viking guys bust through?&lt;br&gt;&lt;br&gt;I wanted to give some props to Coca-Cola, though, for their LeBron James/Yao Ming ad. The first time I saw it, I was a little squeeged out by the reductionist symbolism of the whole thing (LeBron summons an eagle to fight for him while Yao conjures up a Chinese dragon), but the more I watched it, the more I liked it. It's smart, and I like smart ads.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1268036</link><pubDate>Fri, 15 Aug 2008 10:06:40 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1268036</guid><dc:creator>123456  Minnesota</dc:creator><description>How can you say that they should get the same companies that do Superbowl ads? &amp;nbsp;The best of those ads are stupid, many of them downright disgusting. &amp;nbsp;The Olympics ads may be formulaic, but at least they aren't gross.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1269827</link><pubDate>Sat, 16 Aug 2008 02:48:10 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1269827</guid><dc:creator>Patricia, Texas</dc:creator><description>I loved that one olympic commercial where the guy hurt himself and his dad helped him finish the race. &amp;nbsp;It actually brought tears to my eyes. &amp;nbsp;All the commercials maybe similar and cliche but they still do the job.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1275312</link><pubDate>Tue, 19 Aug 2008 16:01:30 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1275312</guid><dc:creator>duckiegirl, Orangevale, CA</dc:creator><description>Love the Coke ads, and the Nike ads (maybe because I am so fond of Morgan Freeman) but the Visa ads are boring. I also love the renewable energy ad (the Greek athelete throwing the discus which then gets blown over to destroy the Parthenon. Funny stuff.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1292317</link><pubDate>Tue, 26 Aug 2008 04:30:29 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1292317</guid><dc:creator>michaeledwardsinsantabarbara</dc:creator><description>And now a few words from Phrog.&lt;br&gt;&lt;br&gt;No doubt there were some terric ads this Olypic year, I missed all of them because here at the Lili Pad, I do not have a TV. &amp;nbsp;Therefore, this blog is where I usually see the ads.&lt;br&gt;&lt;br&gt;The Visa ad struck me as interesting, because the one thing we all seem to have in common is spending, and debt.&lt;br&gt;&lt;br&gt;Four ribbits for the Coke ad, three for Home Depot, and one for Visa</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1299616</link><pubDate>Thu, 28 Aug 2008 01:19:47 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1299616</guid><dc:creator>Bill Sebnick</dc:creator><description>While many of the Olympic Ads were entertaining,(we admit that some were even incoherent); we really liked the McDonalds depiction of two little boys' ball teams - the winner gloating boldly until the &amp;quot;losers&amp;quot; were given &amp;quot;Kid Meals&amp;quot;! Delicious!</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1299620</link><pubDate>Thu, 28 Aug 2008 01:23:32 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1299620</guid><dc:creator>Peggy Sebnick</dc:creator><description>Some of our viewers may have been put off by the Budweiser ads, but we absolutely LOVE them. &amp;nbsp;The animals are so beautiful, majestic even. &amp;nbsp;The little vignettes are cleverly done.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1449181</link><pubDate>Thu, 25 Sep 2008 22:17:18 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1449181</guid><dc:creator>Kay Kuebler, St Marys OH</dc:creator><description>The Parthenon ad was in NO way entertaining (which one would assume was the purpose). &amp;nbsp;Whatever happened to honest advertising? Remember when you watched an ad to learn about the product being sold? Haven't seen many lately that even mention the product being sold, or why any of us should buy it.&lt;br&gt;As for the olympic coverage, between the never-ending commentation, interviews with everyone short of kindergarden classmates of Phelps, replays of all that Phelps did (there were other Americans in the olympics)over and over again....where was the coverage of syncronized swimming, rythmic gymnastics, field events (long-jump, high-jump, pole vault, etc)?&lt;br&gt;NBC, we want less commentators, more olympic eventing.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1496158</link><pubDate>Sun, 05 Oct 2008 19:51:14 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1496158</guid><dc:creator>Pat Mc Carthy, San Diego, CA</dc:creator><description>There comes a time when something just works an does what ou nee done. &amp;nbsp;Winows XP Pro &amp;amp; Office 2003 iis that product. &amp;nbsp;All Microsoft Vista an especially that horri Office Office 2007 interface does is chewing up memory in an environment that adresses at most 3GB or RAM. &amp;nbsp;I have a 64bit system with MS Vista an the ifference is night &amp;amp; day. &amp;nbsp;Vista is just too soon for 32bit tehnology. &amp;nbsp;Nothing on earth can salvage Office 2007 however, Microsoft has just found its &amp;quot;Peter Principal&amp;quot;.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1504223</link><pubDate>Tue, 07 Oct 2008 10:24:26 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1504223</guid><dc:creator>Irshad, Lahore, Pakistan</dc:creator><description>it is the common stretegy to specially in the days of olympic game to use the name, Image or directly invovle the great player in the adverisement compaign of any company.&lt;br&gt;and stats shows this is very effective technique to promote any products from zero level to top.</description></item><item><title>Olympics advertisers go for the ... same idea</title><link>http://adblog.msnbc.msn.com/archive/2008/08/11/1259665.aspx#1505250</link><pubDate>Tue, 07 Oct 2008 15:34:33 GMT</pubDate><guid isPermaLink="false">8a5d2dbc-a0e4-4c7a-979f-3188051f228e:1505250</guid><dc:creator>Wil</dc:creator><description>How can they write that the Chevy add w/the hot guy is offensive but that the Levi ad is uplifting??&lt;br&gt;what that ???</description></item></channel></rss>