Trust Duracell to scare the *$#%! out of you

Steve — Tue, 29 Jul 2008 02:03:29 GMT

And this is wierd because? I find American society wierder... but to counter it, there is "Better Living Through Technology".

Trust Duracell to scare the *$#%! out of you

joseph, omaha. ne — Tue, 29 Jul 2008 07:21:06 GMT

i thought it was funny that the child came back with a balloon. who the hell gave him the balloon? wierdos

Trust Duracell to scare the *$#%! out of you

gmac Boston MA — Tue, 29 Jul 2008 11:34:52 GMT

Brickhouse is not to be trusted. I recently bought a recluse stealth security camera for my work as someone has been stealing supplies. They sent me a used product with no instructions & missing parts. After numerous times contacting them the best they would do is let me return the product but charge me 20% restocking plus shipping charges. I don't think Duracell should associate with a company that uses fear as a marketing tool & has shoddy customer support.

Trust Duracell to scare the *$#%! out of you

Mom at home, Bloomington, IL — Tue, 29 Jul 2008 12:15:12 GMT

After viewing the commercial it seems your comments are over the top themselves.

Trust Duracell to scare the *$#%! out of you

Sara, Fresno CA — Tue, 29 Jul 2008 12:24:33 GMT

I saw the ad and it's memorable. As a mom, my mind raced at the horrible thought of my child disappearing in a park. Funny thing though, 2 days later and without this article, I couldn't have told you what product was being advertised. So, scary and ineffective - that's probably not what they teach in Marketing 101.

Trust Duracell to scare the *$#%! out of you

Charlotte, Council Bluffs, IA — Tue, 29 Jul 2008 12:38:48 GMT

I don't care for that commercial and always wonder where the tracking device is located on the kid. Is it under his skin, in his pocket? Does he eat it with his breakfast cereal?

Trust Duracell to scare the *$#%! out of you

Katherine Keetch — Tue, 29 Jul 2008 12:40:21 GMT

Who's watching the other kid while she's chasing after the stray? And shouldn't she be training them to, I don't know, stay put? I don't like this commercial on so many levels that, given the choice, I'd rather watch one of those horrible Girls Gone Wild commercials.

Trust Duracell to scare the *$#%! out of you

Jim in PA — Tue, 29 Jul 2008 12:43:47 GMT

My wife and I stared at each other after seeing this ad, and agreed that it was possibly the worst ad we have ever seen. A freaking KIDNAP VAN?!? I normally give a pass to ad folks, but these guys are a bunch of fear mongering scumbags. PULL THE AD!

Trust Duracell to scare the *$#%! out of you

John Steele, Huger South Carolina — Tue, 29 Jul 2008 12:55:47 GMT

Why is this country so touchy about everything. Let them advertise and then let the shopper decide if they need the product. Why is there any discussion at all?

Trust Duracell to scare the *$#%! out of you

Thomas Jefferson — Tue, 29 Jul 2008 13:25:00 GMT

This is just plane sick. What next? chips in our spines?

Our society based on fear has now become a parody of itself.

Trust Duracell to scare the *$#%! out of you

Jim, Lubbock, TX — Tue, 29 Jul 2008 13:30:02 GMT

We are truly a nation of scared sheep. Big Brother will protect us from the mean scary world. Just get on the train quietly and don't complain when you see the smokestacks and the barbed wire ahead. It's all for your protection....

Trust Duracell to scare the *$#%! out of you

JL, Knoxville, TN — Tue, 29 Jul 2008 13:31:00 GMT

I don't see anything wrong with the ad. The justice system does not do nearly enough to protect the children of this country from sexual predators and abusive parents. Find something that really deserves to be criticized to publish instead of a company/product that will assist parents who really care. Perhaps you could criticize the lawyers and the courts who work so hard to keep those who harm children from being punished as they should be.

Trust Duracell to scare the *$#%! out of you

GJ, Greenville, South Carolina — Tue, 29 Jul 2008 13:32:14 GMT

You have to be kidding! This is simply another example that common sense is all but extinct.

Trust Duracell to scare the *$#%! out of you

Kate Orr, Indianapolis, IN — Tue, 29 Jul 2008 14:21:21 GMT

I am glad to hear that I am not the only one who doesn't like these ads. A previous ads I have seen by Duracell where it talks about the batteries in communication devices that get firefighters out of harms way - was much more effective. It deals with a life or death matter but you come away from the ad feeling great that these heros are being protected. But this ad about the child locator - I'm not a mom - but still there is something about this ad, that is just yucky - it just seems so be so obviously pulling on our instinct to protect children, but in the end it doesn't remind me how good these batteries are, but instead how many dangers there are for children and how often we can't protect them - so whenever the ad plays I always feel sad, frustrated, etc. by the end.

Trust Duracell to scare the *$#%! out of you

Get_over_it TX — Tue, 29 Jul 2008 14:25:11 GMT

I wasn't aware that invading a child's privacy was "needless and creepy". I know I when I take my first grader to the park, I tell him to meet me back at the monkey bars, then go our separate ways.

Trust Duracell to scare the *$#%! out of you

Rick, NC — Tue, 29 Jul 2008 14:33:07 GMT

So I guess the 90% of kidnappings that involve family memebers or acquintances all use vans in their getaways? Duracell must have Tom Ridge writing their scary ads now

Trust Duracell to scare the *$#%! out of you

bob jones, clifton, nj — Tue, 29 Jul 2008 14:36:38 GMT

Invasion of Privacy???? It's her little kid. If the parentgs are doing their job, the "small child" should have NO privacy!

Trust Duracell to scare the *$#%! out of you

John, Milwaukee — Tue, 29 Jul 2008 14:37:10 GMT

I saw the add and thought the lady pulled out one of those dog coller training devices. Imagine it with me... the mom pulls out the device, pushes the button, a yelp is heard from 30 feet behind her, mom has a relieved look on her face. Announcer man "..Duracell... strong enogugh to find your kid from 150 feet.

Trust Duracell to scare the *$#%! out of you

Forrest Hammond, Las Cruces, NM — Tue, 29 Jul 2008 14:51:27 GMT

This ad did get my attention. There are a lot of bad people out ther. There are a lot more good people. Let's keep our heads up and stay alert. It is all of our individual responsibility to protect our homes and families. Sometimes we get lucky and can help others too. I can say that I don't have much faith in technology replacing my responsibiliy.

Remember - technology is a tool. Nothing more.

Trust Duracell to scare the *$#%! out of you

lane prairieville, la — Tue, 29 Jul 2008 15:11:07 GMT

didn't like the ad..loved john from milwaukee's take..."I saw the add and thought the lady pulled out one of those dog coller training devices."
joseph from omaha's reply was good.."i thought it was funny that the child came back with a balloon. who the hell gave him the balloon? wierdos"
Charlette from Council Bluffs was hilarious.."I don't care for that commercial and always wonder where the tracking device is located on the kid. Is it under his skin, in his pocket? Does he eat it with his breakfast cereal?"
what ever happened to the good simple funny old ads...like alka zeltzer...volkswagon...
LL Praireiville, LA

Trust Duracell to scare the *$#%! out of you

Ed Simonson, Quartz HIll, Ca. — Tue, 29 Jul 2008 15:37:42 GMT

What if the white van had taken her child, what would that gadget do? What's the range? The ad may make parents more alert to keeping their eyes on the child.

Trust Duracell to scare the *$#%! out of you

careful mom — Tue, 29 Jul 2008 15:46:15 GMT

Being a mom of a too-trusting child, I am not at all creeped out by the idea of a tracking device. It's the whole reason I bought my kids cell phones! The ad itself may seem over the top, but aren't most of them?

Trust Duracell to scare the *$#%! out of you

Liz — Tue, 29 Jul 2008 15:46:57 GMT

The problem is we don't have a sense of humor anymore. Everyone is so afraid to laugh at anything for fear they will be critizied. People in this country need to be on alert, BUT, they also need to live, have fun and for crying out loud, laugh once in a while. Find humor in whatever you can. Lighten up people.

Trust Duracell to scare the *$#%! out of you

David Auslander, Washington DC — Tue, 29 Jul 2008 15:54:34 GMT

I don't think one can fault this particular ad. American advertising in general has become increasingly sentimentalized (i.e. manipulative) during at least the past 20-30 years. If you aren't familiar with media of previous generations (or from outside the U.S.) then chances are you may not even realize it.

Personally, I blame the media trend largely on Steven Spielberg who, being an excellent (though shamelessly sentimental) filmmaker, has been a much too great an influence on the current generation of filmmakers.

Trust Duracell to scare the *$#%! out of you

Kevan, Houston, TX — Tue, 29 Jul 2008 15:59:56 GMT

Wake up people, it is about monitoring every aspect of economic, political and HUMAN activity. Should the child be equipped with a transponder, so should the creepy ballon giving person... And when the to come in contact, the union is documented forever. Big brother, think not; data, data, Dada!!!!!!!

Trust Duracell to scare the *$#%! out of you

Kathy P., West Covina, CA — Tue, 29 Jul 2008 16:36:22 GMT

This article just reminded me to go to Duracell.com and check out that tracking device. The commercial totally played on my heart strings. BUT, it's enticing me to purchase the tracking device and NOT the batteries. PS- lighten up people.

Trust Duracell to scare the *$#%! out of you

Lorraine, Fresno — Tue, 29 Jul 2008 16:43:10 GMT

Well, I haven't seen the ad, but obviously it is playing in my hometown (Fresno). Seriously??? If I had wandered away from my Mother while out and about, she would have tracked me like a bloodhound and warmed my backside for not doing as I was told!
Batteries... In a location device for a child... Maybe we should all be kept under lock and key!! Hear Hear for Jim in Lubbock!! Crazy stuff!!

Trust Duracell to scare the *$#%! out of you

Marius, Alexandria Va — Tue, 29 Jul 2008 16:46:44 GMT

If you are a good parent , you do NOT NEED a traking device for your kid.

Trust Duracell to scare the *$#%! out of you

Leigh Romm, Sherman, TX — Tue, 29 Jul 2008 17:01:37 GMT

No wonder Moms are always stressed-out, tired, down-in-their-backs, grumpy and no fun. We live w/ the ever-present fear someone is going to nab our kids right in front of us. They can't ride bikes, walk to a friend's or go look on the toy aisle by themselves. They can't throw paper routes, sell cookies door-to-door or walk the dog. Boys have to go w/ Mom into the Ladies restroom and vice versa for girls. There's no walking to the store for candy, or waiting more than 5 minutes to be picked up from school. I shudder to think what kind of adults this generation is going to be like. Not because they're "bad"--but because they're scared.

Trust Duracell to scare the *$#%! out of you

SV, NoCo — Tue, 29 Jul 2008 17:03:29 GMT

To the person who said the justice department doesn't do enough to protect our children from predators. Parents have to start with teaching our children to stay away from strangers and scream if a stranger tries to take them away.

The justice system is for jail and prison, not for hiding out in the park.

I don't like the ad, either. It is just wrong wrong wrong.

Trust Duracell to scare the *$#%! out of you

Bryan, in Texas — Tue, 29 Jul 2008 17:36:19 GMT

I saw the commercial completely different. I thought the child was either autistic, or hearing impaired. That's why assumed that the mom didn't call out for him just immediately pulled out the device to look for him. For a Special Ed. child these devices would be a life saver for the parents. That was my take on the commercial.

Trust Duracell to scare the *$#%! out of you

Tom Shumaker, Parkton, MD — Tue, 29 Jul 2008 17:56:40 GMT

Buy KODAK XTRALIFE Batteries (if you can find them anywhere). They're cheaper to boot!

Trust Duracell to scare the *$#%! out of you

Jim,Sacramento — Tue, 29 Jul 2008 17:57:16 GMT

Maybe we ALL need to be in prison.That way we'll have
the bad people under total control.

Silly me, I forgot we already ARE.

Trust Duracell to scare the *$#%! out of you

Karen,minneapolis,mn — Tue, 29 Jul 2008 17:58:05 GMT

no mother would just stand there quietly looking around.I would be screaming my son's name at the top of my lungs like a lunatic before grabbing my baby and running around the park looking for him.

Trust Duracell to scare the *$#%! out of you

Erik, Aliso Viejo — Tue, 29 Jul 2008 18:06:56 GMT

The justice system is there to react, not proact, which is why the Founding Fathers made sure we are all innocent until proved guilty. Risk is the price of freedom, which fewer and fewer of us are willing to pay these days. What's that line from Pink Floyd?...
"And did you exchange
A walk on part in the war
For a lead role in a cage?"

Trust Duracell to scare the *$#%! out of you

MRI_Virginia — Tue, 29 Jul 2008 18:09:37 GMT

The thing that gets me about all of the Duracell commercials are the "Ours are Better" tone. All alkaline batteries are created equal. (You'll never convince me of otjerwise) I can't believe that anyone would buy into the hype that you must have Duracell over, say, Energizer (or vice - versa) or Rayovac (which is my personal choice as they are far cheaper than the "major" brands!) I wonder how many free batteries Duracell gave away to that fire department (in previous commercials) to be able to say that they used them exclusively. As far as batteries are concerned, at least Duracell vs Energizer, I would bet they are no different or last any longer than either aginst each other. And as far as the most recent "lost child" commercial, I, too, was only left wondering where the inplanted chip was in the child!

Trust Duracell to scare the *$#%! out of you

Shelly, Illinois — Tue, 29 Jul 2008 18:09:57 GMT

I don't like the ad personally but there's a lot of garbage out there on tv anway. Most ads are trash these days. If I don't like whats on tv, get this, I TURN IT OFF. As an individual I try to treat my children with respect and instill some sense of personal responsibility within them. Most of these comments here fly from one extreme to the other. Thanks John from Milwaukee for your levity and Forest from NM for your common sense. Let's stop placing BLAME on everyone else, shall we???

Trust Duracell to scare the *$#%! out of you

Bob - Reading, PA — Tue, 29 Jul 2008 18:22:08 GMT

FDR: "We have nothing to fear but fear itself." May not be a verbatim quote but you get the point. Our illustrious leaders in D.C. are masters at using fear to get what they want. Why shouldn't Duracell?

Trust Duracell to scare the *$#%! out of you

alysia lacey, wichita fall, tx — Tue, 29 Jul 2008 18:25:37 GMT

The add was for batteries not the device. Its just a commercial get over yourself and get a hobby. If anything is over the top its the person who wrote this. Remember its only t.v people.

Trust Duracell to scare the *$#%! out of you

Sherry, Old Forge, PA — Tue, 29 Jul 2008 18:47:19 GMT

Again, the commercial and the people who agree with it are still having problems with PERSONAL RESPONSIBILITY. It seems the whole country is having a problem with personal responsibility. It is a parents RESPONSIBILITY to know where their kids are and in what condition 24/7. It is a kid's RESPONSIBILITY to do exactly what the parents tell them to, irregardless of what the kid thinks or what their own "cutesy" kid shows tell them to.

Trust Duracell to scare the *$#%! out of you

Mark — Tue, 29 Jul 2008 19:09:51 GMT

This is poor marketing. Perhaps this was a ploy to get people to remember Duracell, but it's a real freaky ad to advertise Duracell. How to position itself different than the other batteries in the industry?

Trust Duracell to scare the *$#%! out of you

Claire — Tue, 29 Jul 2008 19:11:47 GMT

I hate this ad, it's one of the very few shown before MSNBC video clips. I now watch fewer of the video clips and when I was in Target a few days ago, I refused to let my husband get duracell batteries.

Why can't she keep a better eye on her kids, and if one is 'special needs' which the kid appears to be, wouldn't she already be pretty good at keeping an eye on him? When she pulled out the locating device, the first thing I thought of was the device from Aliens which the Marines use to track the creepy aliens. I feel like the device will be used by paranoid parents and lazy ones who can't be bothered to keep an eye on Jr. the whole time.

I hate this ad and it's cost Duracell my business.

Trust Duracell to scare the *$#%! out of you

S Potter, Charlotte, NC — Tue, 29 Jul 2008 19:28:51 GMT

Did Fox News produce this commercial?!

Trust Duracell to scare the *$#%! out of you

Cynical Me? — Tue, 29 Jul 2008 19:56:09 GMT

Personally- I hope she and presumably her dopey husbad- have even more kids, buy more of whatever the widget of the week that advertisers are peddling today (they'll have Suburban garage sales later to rid themselves of it while they blabber with their equally moronic neighbors about how dangerous the world is today... insert Eugene Levy here as Count Floyd from the old SCTV sho... "scary boys and girls"). That should keep her and her goofball family off the lakes I fish and out of the woods I hunt. Less crowds outdoors- more mall rats inside- it's a very good thing. I say "Keep selling them junk" to Duracell and every other company out there.

Trust Duracell to scare the *$#%! out of you

Elliott Root — Tue, 29 Jul 2008 20:33:12 GMT

The ad works.

In 30 seconds it got my attention and, (as a parent) gave me that immediate sinking / helpless feeling when you suddenly realize just how vast the world is when you lose track of a small child, and all the possible things that could have happened, and then hits with the battery message.

With kids coming up missing in the news seemingly every day, the message is likewise timely, but lets the viewer off with the happy ending of finding the child quickly.

I saw one comment in the feedback of "why couldn't she watch the child more closely?" Well, anyone that's been around kids knows it only takes a second of looking away or being distracted, (especially with small kids because what attracts them, such as a baloon, is sometimes nonsensical, so adults many times dont even see what the child sees) to lose track of a child.

And when they're out of your sight, you start to panic, just like the lady did in the commercial.

Trust Duracell to scare the *$#%! out of you

Charlotte Schmidt, Richboro, PA — Tue, 29 Jul 2008 20:33:35 GMT

Why do parents think there is always something that they can obtain that will take the place of good old fashioned parenting - meaning keeping an eye on the young ones. Today is way different then when my own sone was young. My grandson doesn't get out of my sight! I don't like the ad, but will continue to purchase Duracell batteries as they are the best.

Trust Duracell to scare the *$#%! out of you

ket,ny — Tue, 29 Jul 2008 21:18:15 GMT

please.... only parents should respond to this stuff. not arm chair parents. every parent with 2 kids knows a moment taking care of one means a moment the other can get away from you. chores to do, lists, conversations, make sure you have all you need........ and keep track of 2 kids every move is hard. and yes everyone has experienced it. the child is mad and hides behind a tree. say hello to a neighbor while the child sees a doggie and takes off. you would be surprised how fast a kids can 'get lost'.
every parent would love alittle clapper to locate a kid gone astray.
those without kids. try to keep track of your coworker every moment. 9-5. every movement all day.
eat,work,bathroom...... lose track once and tradegy could happen. then think you have to do it 24/7. opps your mind strayed to watch the hot chick walking down the street, opps your kid got away.
i wish i had a little alarm for when the kid is more than 5 steps away.

Trust Duracell to scare the *$#%! out of you

Dave — Tue, 29 Jul 2008 21:45:24 GMT

I am a parent. My kids grew up without disappearing or having chips implanted or without dog collars. Go figure. How did that happen? Um-m-m-m, we paid attention!?!?!?

Trust Duracell to scare the *$#%! out of you

mannford helmsley — Tue, 29 Jul 2008 22:03:09 GMT

I dont see what the problem is. I send my 6 year old out on his own in the morning and tell him not to bring the cops home and everything will be fine.

Trust Duracell to scare the *$#%! out of you

Jim — Tue, 29 Jul 2008 22:03:52 GMT

Fear sells. Ask any successful politician.

Trust Duracell to scare the *$#%! out of you

Edwin Marok Toledo Ohio USA — Tue, 29 Jul 2008 22:52:42 GMT

BIG BROTHER and his siblings depend on Duracell to track everyone. From children, convicted drunk drivers, parolees, to registered sex offenders.

Trust Duracell to scare the *$#%! out of you

patrick, chicago — Tue, 29 Jul 2008 22:55:20 GMT

I have seen the add on tv and I bought batteries today. Guess which ones I bought?

The batteries on sale.
Its the price stupid, they all have the same crap in them.

Trust Duracell to scare the *$#%! out of you

Vicki Vega, Portland, OR — Tue, 29 Jul 2008 22:58:37 GMT

Planting a chip in your kid is introduced as a life-saving aid, but it's just another way of allowing the government to track our every move as adults. Government and now advertising has chosen to instill fear as a way of selling a product or an idea. It's ridiculous. So many people are non-questioning, non-thinking conformists who buy into it. Most people stay safely between the society-imposed lines and don't bother looking around to notice the lines are ever becoming closer together. Please dare to step outside the line, think instead of just going with the majority and question what is considered "the norm". And don't count on products to step in as good parents when you choose to have more children than you can manage.

Trust Duracell to scare the *$#%! out of you

Kevin, Pittsburgh, PA — Tue, 29 Jul 2008 23:46:37 GMT

I had a couple of recently purchased unopened packs of Duracell batteries that I actually took back to the story and exchanged for Energizer after seeing this ad. That ad disgusts me.

Trust Duracell to scare the *$#%! out of you

Lady, Las Cruces, NM — Tue, 29 Jul 2008 23:56:49 GMT

To take care of this problem when my little sister and I were young and prone to disappearing, my mom had my little sister on a harness and myself on a wrist leash. It saved my sisters life once when she tried to break away into traffic at a cross walk. I remember a story from Tyler, Texas where a woman tried to grab a kid and only the wrist leash the mom had on her kid stopped the woman from getting away with the kid. Maybe we should bring those wrist leashes back? It'll be cheaper than an expensive do-hickey. And you can use it as a teaching tool too; "Now honey, stay by me until I say so or else I'll leash you to me."

Trust Duracell to scare the *$#%! out of you

Carl, Kansas City — Wed, 30 Jul 2008 00:03:01 GMT

As a single father with three little ones 7,5, and 2..I hated the commercial. I raise my little ones to know not to walk away from me, and guess what....They dont!!

They also know as far as strangers go to be nice at first, but if they try to give them anything to decline nicely, if they try to grab them, then they are to scream, kick, bite, etc..

It's all about parenting, not relying on some device or government protection to do it for us.

Trust Duracell to scare the *$#%! out of you

Paula, Pittsburgh, PA — Wed, 30 Jul 2008 00:16:33 GMT

My kids are grown now....back in the day the biggest fear was that someone would tamper with their Halloween candy! As parents we threw out tons of probably perfectly good candy....My point is that you have to pay attention to your kids....don't sweat the small stuff.....and stop being so paranoid.
Every generation has something new to fear...but the bottom line is that parents have to be parents. You just have to let a kid be a kid....know that you're the one ultimately responsible for their education; and PRAY!!!

Trust Duracell to scare the *$#%! out of you

Deb — Wed, 30 Jul 2008 01:04:56 GMT

I'm a mom and I agree with the premise that this ad is creepy, offensive, tactless, and over-the-top. I resent the implication of using a tracking device on my kids, as opposed to the normal "mom yell". I don't like to feel like I'm being threatened by this ad into buying its product.
And I love the observation that the kid comes back with a balloon! Too true! *NOW* any mom would get worried -- "Who gave you the balloon? Didn't I tell you not to talk to strangers?"
Duracell looks like kid-hating, mom-hating jerks in this ad.

Trust Duracell to scare the *$#%! out of you

Deb — Wed, 30 Jul 2008 01:15:46 GMT

btw: I've actually lost my 5 year old in a theme park in Europe -- he just wandered away in about 2 seconds while I attended to the baby. I know what this scene's terror feels like in real life. I still think the ad is a punch in the heart, and a very unwelcome one. Nauseating ad-mom, nauseating premise.
My son, fwiw, wandered out of Disney Europe's gates, and found my aunt's car (a typical European box) in the massive parking lot (among tens of thousands of other Euro boxes), where he waited patiently for an hour (while we were scouring the park screaming his name along with all the security personnel) until a police officer noticed him and took him back to the Information Desk. Some old-fashioned "yelling at your kid in that voice that says, "I love you but I’m really mad at you"", and all was well.

Trust Duracell to scare the *$#%! out of you

Karen R — Wed, 30 Jul 2008 01:44:01 GMT

It's just an ad, not as bad as most, and at least I can see what Duracell has to do with the content. Some ads are so dumb, one cannot even understand what it is they are advertising. I don't see these ads as fear mongering; they are simply selling two products with one ad. Pretty sharp, I'd say. But I am seeing the ad WAY TOO OFTEN -like most ads! Argh...

Trust Duracell to scare the *$#%! out of you

momof2, Plymouth, MI — Wed, 30 Jul 2008 01:55:30 GMT

So this add or this device might be over the top, or someone might find it useful. It appears majority of statements on this site are criticizing parents and not the comercial or device. To those of you that say the mom should have been watching her kid must not have kids!!! And come back to this when you do! She bent down to buckle her other child in his/her stroller - the other child walked off. She didn't head to the bar for a drink, sit and have a conversation on her cell phone! Try managing two young children every single second of the day, expecting them to follow every single word you say! They are human, they explore, they wander. The kid wasn't 16 years old! The kid was, 4 or 5? I am a very attentive parent, my kids follow directions, but sometimes, they see something they want and they head that direction! They aren't intentionally misbehaving, the parents may not be being unattentive, it happens in a matter of seconds. Be crtitical of the comercial, not critical of the mother or parents until you are one and everything goes as you planned and your children obey everything you say every minute of every day!! It doesn't happen! And I have good kids, they follow directions for the most part but they are kids! They make mistakes and bad decisions!

Trust Duracell to scare the *$#%! out of you

Guy, Sugar Land, TX — Wed, 30 Jul 2008 01:59:38 GMT

Funny thing, this ad is running on MSNBC.com . . .

Trust Duracell to scare the *$#%! out of you

Your Freind and Neighbor, USA — Wed, 30 Jul 2008 02:09:44 GMT

F**k these paranoid types who'll have a person believe how insecure this country has become. I say put the "Brickhouse" up the CEO's A** so he can find out where the club house was at his exclusive country club.

Trust Duracell to scare the *$#%! out of you

Concerned Canadian, Ontario, Canada — Wed, 30 Jul 2008 02:26:24 GMT

Fear sells, alright. Think not just politicians, but also guys like Gore and Suzuki. You know that the world officially entered a period of cooling about 8 years ago? Anyway, the idea is that you get afraid so you get the "high-powered" batteries that can run this magical device that finds your kids. What a load of bull... *incoherent muttering*

Trust Duracell to scare the *$#%! out of you

stacey, seattle, wa — Wed, 30 Jul 2008 03:18:14 GMT

seriously... can none of you spell "weirdo"?

Trust Duracell to scare the *$#%! out of you

Sandra McCabe — Wed, 30 Jul 2008 03:42:17 GMT

So..Did the creep in the van give the kid the balloon?? I was more focused on that than anything..and..why didn't mom have the device near her???She had to search for it...And where did that balloon come from??? Our local parks don't have balloon stands!!

Trust Duracell to scare the *$#%! out of you

Anthony, Baton Rouge, LA — Wed, 30 Jul 2008 03:56:42 GMT

I hate this ad. First, the kid needs a good swift kick for wandering off, but did anyone notice that when she's reunited with the kid, she completely ignores the child in the stroller? So much for good parenting...!!

Trust Duracell to scare the *$#%! out of you

Gramma,Bluemont,Virginia — Wed, 30 Jul 2008 10:25:06 GMT

First, I am elderly. The idea of letting one of five kids under the age of 5 is ridiculous. Had many experiences but attaching gadgetry to a child (I did consider a leash) was not availible in those days. They all knew where I was. Batteries not included..... How times change. Newer, better systems will evolve. Parents, stop yakking 24/7 on a cell phone. guess what? You'll keep better track of you progeny. the commercial is stupid.

Trust Duracell to scare the *$#%! out of you

Cara, Seattle — Wed, 30 Jul 2008 11:33:58 GMT

Our society seems to crave fear. We decry it, but run towards it. We reward the news channels that purvey it by giving them screaming ratings. The government scares us, we obey. The media scares us, we roar for more. TV is just doing what it does, it's making us AFRAID NOT TO WATCH. AFRIAD WE'LL MISS SOMETHING.

Trust Duracell to scare the *$#%! out of you

C Trump Detroit Mich — Wed, 30 Jul 2008 12:36:56 GMT

Remember a book, 1984. So he was off a few years. Sneek a chip in your kids and next it is us.

Trust Duracell to scare the *$#%! out of you

Scott, Niskayuna, NY — Wed, 30 Jul 2008 13:27:11 GMT

Anyone who has lost a small child in a crowd, even for a minute, knows the absolute panic that sweeps over you. They are little, so they can slip through spaces that adults cannot, and they are easily distracted by things that are a knee level for us. No matter how good a parent you are, how much you are paying attention to them, every parent will lose track of a small child at some point, and those that say they never did are either lying or repressing the fear that they felt the day that it happened to them. It only takes a second, a distraction from another child, a call from the other family that you are meeting for lunch or an untied shoelace, and they can be gone. The white van may be a little over the top, but I thank God for the alert NYC Police Officer who found my 3 year old son when he slipped away to watch the skaters in Rockefeller Center. It scared the crap out of me, but not enough to put a tracking collar on him.

Trust Duracell to scare the *$#%! out of you

Orion, Washington, DC — Wed, 30 Jul 2008 13:40:57 GMT

In fact the ad really helped out BrickHouse who sold out of the device in 48 hours after the commercial aired and now have a backlog of orders to fill.

http://www.gpsdaily.com/reports/Revolutionary_BrickHouse_Child_Locator_Sells_Out_In_48_Hours_999.html

Trust Duracell to scare the *$#%! out of you

Pyrate — Wed, 30 Jul 2008 14:32:33 GMT

I just find it amusing that mom immediately pulls out the tracker, and TOTALLY ignores the other child in the stroller. Then when she finds the little lost lamb, she walks away from the stroller. Kinda shows *why* she needs a tracking device!

Trust Duracell to scare the *$#%! out of you

Shayne Adams, Atlanta Ga — Wed, 30 Jul 2008 14:34:49 GMT

The batteries are good, the commercial suk's. And the public should decide if they want the device or not. It is not an invasion of privacy if it stays within the realm of the parent and child. If the RFID tag within the child (wherever it may be) becomes public or government information, then we have a problem. Scare tactics are used every day on stupid adds like this. I don't agree with the add and most people that do agree with the add probably watch Fox News and agree with everything they say as well.

If you don't like the device, don't buy it. If the consumer wants the device, they should have it. But there is nothing better in help then good old fashion parenting and responsibilities of a parent.

Trust Duracell to scare the *$#%! out of you

Car Guy, Tulsa, Oklahoma — Wed, 30 Jul 2008 14:38:53 GMT

I've read all of your comments and love them all. So witty and intelligent!! I needed a good laugh this morning. And I think the commercial is stupid as well.

Trust Duracell to scare the *$#%! out of you

fletc3her, Seattle, Washington — Wed, 30 Jul 2008 15:19:21 GMT

I love this blog, but I wonder if everyone gets what the idea of it is. For every hour of television you watch about a quarter of it is now commercials. This blog gives the writer a chance to highlight some commercials that they find particularly outrageous, funny, strange, offensive, or controversial.

I have seen this ad on TV and thought it was a bit over the top. I think the ad was meant seriously, as was the firefighter ad before it. I think it's kind of sad that a big company like Duracell would trade off the irrational fear of kidnapping to try to sell some batteries.

Batteries must advertise a lot since they are all basically the same. The same goes for soda, blue jeans, breakfast cereal, shampoo. However, I must say that it's worth the money to put Lithium batteries in GPS units and digital cameras.

Trust Duracell to scare the *$#%! out of you

lalabaloo — Wed, 30 Jul 2008 15:37:02 GMT

I don't buy any product that uses fear as a motivator. It is, in my opinion, the lowest form of advertising. Duracell should be ashamed of themselves or they should fire their marketing team and start over.

Trust Duracell to scare the *$#%! out of you

Brant McKeehan, London, Kentucky — Wed, 30 Jul 2008 16:06:53 GMT

Does the kid she turns her back on, the one in the stroller, have a locator too? Let's hope so.

Trust Duracell to scare the *$#%! out of you

Ed P, Melbourne, FL — Wed, 30 Jul 2008 16:32:57 GMT

I, too, has a little problem with the commercial pandering to a mother's fears. What I disagree with is the actual device. If you have to activate it AFTER you realize the child is gone, it may already be too late. A better device is one that sets the alarm as soon as the child wanders farther than a certain range!

Trust Duracell to scare the *$#%! out of you

Neal, Toledo OH — Wed, 30 Jul 2008 16:53:15 GMT

I saw this commercial and the only thing that ran through my mind was that dreadful LBJ "Daisy" ad with the little girl and the nuclear explosion. Works in politics--doesn't work try to sell batteries.

Trust Duracell to scare the *$#%! out of you

Mark, Topeka, KS — Wed, 30 Jul 2008 17:47:41 GMT

I get SO tired of the paranoia modern day mothers express towards their kids. If the world is that scary and dangerous, either you shouldn't be living where you do, or you shouldn't have kids...period! If more mothers would get out of the workplace and do what nature intended for them to do...MOTHER their kids, the world would be a whole better place. I'm glad I wasn't raised in this paranoid world with the need for constant communication between mother and kids.

Trust Duracell to scare the *$#%! out of you

AD, Boston — Wed, 30 Jul 2008 18:43:43 GMT

whoever just said that steven spielberg is t fault for this ad is absolutely ridiculous. he makes excellent movies and im pretty sure in film school they dont teach you how to cram saving private ryan down into a commercial to sell batteries. get a life.

Trust Duracell to scare the *$#%! out of you

michaelinsantabarbara — Wed, 30 Jul 2008 18:47:50 GMT

Maybe we should stop having children?

Trust Duracell to scare the *$#%! out of you

Joel, West Palm Beach, Florida — Wed, 30 Jul 2008 19:16:06 GMT

Is it wrong that we don't let our kids out of the house withiout us unless our odest(9) is walking our 75lb Lab/Pit mix. I don't think of myself as overly protective but at 43 I certainly don't give my kids nearly as much freedom as my mom gave me. It's not that she was less protective of me, just that she trusted her society more than we trust ours.

This ad simply shows us, perhaps through a skewed visor, how difficult bringing up children in our current society is.

Joel, West Palm Beach, Florida

Trust Duracell to scare the *$#%! out of you

stejeanne — Wed, 30 Jul 2008 19:29:43 GMT

Now I'm anticipating the follow-up "security"-theme ads wherein the husband has the wife tracked, the boss has the employee/husband tracked, the govt. has all of us tracked... Good times for Duracell!

Trust Duracell to scare the *$#%! out of you

Diane, Brownwood, TX — Wed, 30 Jul 2008 19:54:23 GMT

Well you know - balloon goes floating by, Mom turns her head and kid runs after balloon as it disappears behind the tree - catching the balloon now that's another story - unlikely I'm sure. As for the commericals - just do what my husband does... MUTE the noisy things. It's the only time we have conversation!! Thank goodness for DVR - pause, FF and rewind!

Trust Duracell to scare the *$#%! out of you

Suzy, San Jose, CA — Wed, 30 Jul 2008 19:54:41 GMT

It's because of commercials like this that parents are so hysterical that I get screamed at for taking a photograph of trees. Sorry, I didn't even notice your kids were playing nearby, if anything I'm annoyed that they're in my shot. But the immediate conclusion is "oh my god, someone has a camera, RAPE!!!"

You're screwing your kids up! I'm not a parent or an expert, but I was a kid with an isolated upbringing. Not learning to interact with strangers and to have trust in anyone is definitely not helpful to a child. You'll pay the consequences just like my parents did... better start saving up for rehab now.

Trust Duracell to scare the *$#%! out of you

bored at work, maryland — Wed, 30 Jul 2008 20:05:28 GMT

Couple things: I am not a parent. This commercial does not make me want to buy duracell batteries and it does not make me want to stop buying duracell batteries. Personally i like the energizer bunny commercials...they're simple, cute...etc. anyway, this commercial shouldn't necessarily scare parents. but like i said...i for one, am not a parent. but anyway...don't get too dramatic about it. unless you are one of those people who "buy into commercials" then its JUST A COMMERCIAL. u can choose to buy the batteries or not and about the whole tracking device...i think the government secretly implanted traking devices into all of us....go figure.

Trust Duracell to scare the *$#%! out of you

JD , Citrus springs ,FL — Wed, 30 Jul 2008 20:06:10 GMT

Yeah sure, lets pull the add.It makes you think. Try being a better parent. As a 35 year old father, I'm tired of sitting down as a family to watch football, racing, "insert your sport here", and having to explain erectile disfunction to my 4 and 8 year old children. You want to complain about companies morals as the entire countries morals are up in smoke? Give me a break! There is nothing wrong with this ad , only something wrong with this country!! GOD HELP US!

Trust Duracell to scare the *$#%! out of you

Julie, Charlotte, NC — Wed, 30 Jul 2008 20:07:00 GMT

This is creepy and I am sick of Duracell implying that only their batteries will work. Give me a break, have you ever tried the lithium ones (which Duracell doesn't even make). Their model is find one device maker who uses their battery and imply that it will only work with their battery. I'm not buyin it.

Trust Duracell to scare the *$#%! out of you

gary d san diego — Wed, 30 Jul 2008 20:12:25 GMT

To those super humans who feel that if you are a "decent parent" you wouldn't need a tracker all I can say is yuou must not be parents. Only the childless would show such a lack sensitivity to condemn everyone who doesn't live up to their lofty and impractical ideals. Even the best most caring parents occasionally lose track of a kid. They are sneaky critters who move fast. An adult with two kids is outnumbered from the git go. A tracking device for the mobile one is not an invasion of privacy. As one writer put it kids that age should have no privacy. And instead of teh useless time wasting of running around yelling for your kid having a tracker tell you instantly where they are would be far more protection. My fear is not teh duracell will somehow increase teh fear factor. My fear is that teh overly self righteous will imprison us with the thoughtless condemnation of people and situations they do not themselves understand.

Trust Duracell to scare the *$#%! out of you

steve, dallas, TX — Wed, 30 Jul 2008 20:21:54 GMT

"I dont see what the problem is. I send my 6 year old out on his own in the morning and tell him not to bring the cops home and everything will be fine.
mannford helmsley" (Sent Tuesday, July 29, 2008 6:03 PM)

LOL

Trust Duracell to scare the *$#%! out of you

Dr Bellamy — Wed, 30 Jul 2008 20:40:29 GMT

I'm a great parent, but I wold love to know where I can get one of these. In this world we live in now, abduction is all too real. So any of you that think this commercial might be too crazy, well perhaps you are just watching way too much TV, or just have a lot of free time or you are just attempting to show some loss of intellect? Where can I get one of these? We travel all over the world and sometimes I really wish I had one!!!

Trust Duracell to scare the *$#%! out of you

Billy, Osborne, KS — Wed, 30 Jul 2008 21:00:05 GMT

That's a battery ad??? I thought it was for the tracking device!!

Trust Duracell to scare the *$#%! out of you

DB — Wed, 30 Jul 2008 21:02:49 GMT

Duracell commercials are some of the most manipulative. One of their commercials suggests that since such-and-such brand trusts Duracell for the batteries for their urgent-care medical equipment, you'd better buy Duracell batteries for the kid's toys.

The batteries in the medical equipment are not even the same chemistry as the batteries you buy in the store. It's a stupid idea, but it must work since they use it over and over again.

Trust Duracell to scare the *$#%! out of you

Lynda, Bakersfield, CA — Wed, 30 Jul 2008 21:56:15 GMT

BIG BROTHER is coming. That is what I thought the first time I saw this commercial.

Trust Duracell to scare the *$#%! out of you

Dr Bellamy — Wed, 30 Jul 2008 21:56:45 GMT

Excuse me, DB but as I work in the medical field and our batteries ARE duracell; I have to refute your statement as being misleading. (Except for some of the rechargable devices). Mostly they are the exact same batteries that you would get in a Walmart store or anywhere else.

Trust Duracell to scare the *$#%! out of you

Louise Jones, New York — Wed, 30 Jul 2008 22:14:43 GMT

Totally ineffective, they missed the point. Instead, the mom should have found a inoperative tracking device, opening it to find a competitor's battery (e.g., Eveready). Next scene, the mutilated body of her dead son with the police dragging HER off for child neglect. Fade out with cop holding a set of Duracells and saying, "if she had used these, she would be having a June Cleaver dinner with her WASP family instead of sitting in a holding cell with drug users, pedophiles, and rapists."

If you are using fear to sell, then don't be afraid to REALLY scare your customers. Think Dick Cheney or the Medieval Inquisition.

Trust Duracell to scare the *$#%! out of you

J.D., Idaho — Wed, 30 Jul 2008 22:19:42 GMT

I don't agree with tracking devices for kids. Rather, I whole-heartedly support parental responsibility and teaching kids personal responsibility. Know where your kids are, who they're with, and what they're doing.

Teach your kids the right things to do, i.e. "Don't talk to strangers." (Although my socially-advanced daughter when she was seven quipped "He's not a stranger, we introduced ourselves." Now at nearly 15, she's as protective of her 6 year old brother as I am of each of them.)

I don't like the commercial because it preys on my fears. I would not buy this device (though I still buy the batteries). I don't fault Duracell or Brick-House for our fears. Some in this world are just twisted, and so the rest of us must be ever vigilant.

Trust Duracell to scare the *$#%! out of you

Zee, Marlton, NJ — Thu, 31 Jul 2008 00:59:35 GMT

I personally think Energizer should retaliate with an even worse commercial.

Trust Duracell to scare the *$#%! out of you

MIKE V, OREGON — Thu, 31 Jul 2008 01:31:24 GMT

HELLO PEOPLE, THIS AD IS TALKING ABOUT THE MARK OF THE BEAST!! WHAT THEY DIDN'T TELL YOU IS THE KID HAS A CHIP IMPLANTED IN HIM, IT SEEMS LIKE A GOOD IDEA, MAYBE A TRACKER THAT CLIPS TO THE BOYS BELT LOOP, BUT IF THERE TALKING ABOUT A IMPLANTED CHIP, ALL THOSE WHO ACCEPT THIS, WELL ASK A PRIEST NEXT TIME YOU SEE ONE AND SEE WHAT HE OR SHE SAYS...

Trust Duracell to scare the *$#%! out of you

Bryan, NC — Thu, 31 Jul 2008 03:48:02 GMT

Did MSNBC buy shares in both Duracell and Brickhouse to make a quick buck this week? I never heard of the latter company before you posted this editorial. Regarless of Duracel's ad, the point is that MSNBC just did a major plug for a company that most people have never heard of. Quick everyone, go by the stock and sell it a week later!!! Corporate mogels like this media is who I do not trust. The ad may be playing on fears, but MSNBC looks like they are trying to make money on those fears as well as Duracell.

Trust Duracell to scare the *$#%! out of you

josh felt — Thu, 31 Jul 2008 17:55:16 GMT

I think it is outrageous that society will pull and tug at whatever string they can to sell the crap out there... by the way our goverment is openly trying to install these for real in children now and eventually adults as it will hold all your personal information etc.... the VCHIP- you should check it out! now thats even scarier than duracell tugging on your heart strings!

Trust Duracell to scare the *$#%! out of you

Frank, Warwick, RI — Fri, 01 Aug 2008 11:09:24 GMT

When I first heard the mother yell for "Kevin!", I immediately thought of the movie "Home Alone" where the main character's name is also "Kevin". Maybe they were trying to strike a chord there? Hmmm?

Trust Duracell to scare the *$#%! out of you

Tracy, Grandview, IN — Sun, 03 Aug 2008 00:55:27 GMT

I personally like the ad. As a mother of an Autistic child (who can wander in a blink of an eye) I like knowing that there is a product out there that can be an "extra" pair of hands in helping me in those moments. And no, I am not a bad parent who can't control their child, I am a parent of a child that due to his disorder has very little impulse control and like I said can disappear in a blink of an eye when something catches his intense attention.

Trust Duracell to scare the *$#%! out of you

Satisfied, Every Bedroom — Sun, 03 Aug 2008 08:23:10 GMT

Is this even worth discussing? Are you going to stop buying Duracell if I tell you that it powers my lover's sex toys?

Trust Duracell to scare the *$#%! out of you

Elaine, Minneapolis, MN — Tue, 05 Aug 2008 22:08:31 GMT

The ad is tasteless and should be pulled. Parents have to deal with enough overblown warnings and threats, without having to suffer through an ad like that. Give me the Energizer bunny any day, at least those ads are fun.

Trust Duracell to scare the *$#%! out of you

Noelle: Memphis, TN — Thu, 07 Aug 2008 16:23:27 GMT

"Good Old Fashioned Parenting"... problem: we don't live in a good old fashioned world... In good old fashioned towns, the store owners, knew your kid by name, the cops, knew where they did (and didn't) belong... A friend, or neighbor, would be around to somewhat supervise what was going on 2 or 3 blocks away... Who knows their next door neighbors anymore? Much less 2 or 3 blocks away!! There are places, its still safe to let your kid wander, central park (or pick a city park) aint it... A little boy, needs to be kept safe, before any other concern (like privacy?!?!) ...

Trust Duracell to scare the *$#%! out of you

Carolina Crenshaw — Mon, 11 Aug 2008 14:01:30 GMT

All this thing is is a tag that helps you find your kid within 500. There's no chip implanted, there's no Big Brother watching, nothing. It's just to help parents keep track of their kids, which I find helpful considering I have a child with Autism who wanders constantly.

Trust Duracell to scare the *$#%! out of you

Lalas — Tue, 12 Aug 2008 17:49:33 GMT

We are Borg. You will be assimilated. I'm so sick of post 9-11 paranoia. Wasn't shredding The Constitution supposed to make us safe.

Trust Duracell to scare the *$#%! out of you

Andre, FL — Tue, 12 Aug 2008 20:34:54 GMT

I agree with the article - I don't appreciate the attempt to scare parents into buying this particular brand of battery. I plan on buying anything but Duracells from now on.

Trust Duracell to scare the *$#%! out of you

Jeremy, Baltimore, MD — Fri, 22 Aug 2008 11:41:27 GMT

Please blog this as I have. People need to know when companies are using dirty, underhanded manipulation against them. It's especially important not to teach our kids to become used to being electronically tracked.

Trust Duracell to scare the *$#%! out of you

Ellis Clevenger, Uniontown, PA — Fri, 22 Aug 2008 23:59:25 GMT

To lacy from Witchita Falls, TX I agree it's only TV. However, most things on TV eventually are found in our everyday lives. STAR TREK-communicators/real life-cell phones. GET THE PICTURE? We give up common sense for piece of mind, and "BIG BROTHER" is watching and gauging reactions.

Trust Duracell to scare the *$#%! out of you

Michael Houghton Columbus, Ohio — Mon, 25 Aug 2008 15:01:40 GMT

Wow...it seems the political tactics of "swiftboating" has even 'creeped' in every sense of the word, into advertising. This Duracell Ad is so bizarre. But know this, there are people out there who will just sit there watching and go..."awww.....that is so sweet!" and Embrace this ad! I mean the point gets lost on the viewer. The sheep will buy the dang batteries based on this fear and it is because they embrace it! That in and of itself is frighteningly sad.
Maybe Duracell should advertise Tazer batteries!

Trust Duracell to scare the *$#%! out of you

bikeman, Norris, TN — Tue, 26 Aug 2008 13:37:03 GMT

I would be more inclined to watch the ad again if she accidentally pulled a vibrator from her her purse and pointed it towards her son. If nothing else, it could keep her from having more kids.

Trust Duracell to scare the *$#%! out of you

Clayton Hutchinon, Columbus, Ohio — Tue, 26 Aug 2008 19:24:02 GMT

I want one! For my dog!

Trust Duracell to scare the *$#%! out of you

no evidence,usa — Wed, 27 Aug 2008 00:35:24 GMT

Thank goodness she had that tracking device.
If she didnt,the man driving the white van would be in prison.We know he took the kid why?
1)He is Male and 2) he was at the park.
Case closed...another sex offender caught
I feel better

Trust Duracell to scare the *$#%! out of you

Boof — Wed, 03 Sep 2008 11:04:04 GMT

Talk about the sign of the times! First commercial I've seen to promote the "MARK OF THE BEAST". I hope all those non-believers might wake up to this one.

Trust Duracell to scare the *$#%! out of you

sm, pennsylvania — Wed, 03 Sep 2008 16:28:26 GMT

I agree with many of the differnet comments on this page, yeah its a commercial it really doesnt need its own chat room, to yeah we as parent should watch over our children at all times and why is it so hard to do that, well for those of you who wrote that that are parents maybe you should get some kind of special star for being outstanding while other parents might like that security of some extra help, coming from a parent of two small children and wacthing them both to the utmost extreme if something is going to make things protect my children all that more then i would have ten of them. To you who dont think the judicial system should protect and this innocent stuff have obviously never had to deal with seperation and children going off with whom you know is not suitable to watch over your children and need to comment maybe on a different product that you can make an educated comment on, those of you without children should really have no opion at all. And like i said although i guess im on here commenting its a commercial does it really need a chat room

Trust Duracell to scare the *$#%! out of you

Johnny B. Goode — Tue, 09 Sep 2008 00:13:07 GMT

Holy Cow - I must have grown up on a farm or somerthing because my parents told me to "go play outside" and were never worried about their children being kidnapped. I mean, they would have encouraged it I think.

Amderica is turning into a nation of crybabies and wussies. Risk is a part of life and this is no way to sell batteries.

Awwwww....isn't that cute....he has a balloon!! Sounds a lot like the TSA in the airports frisking little old ladies and young women for bombs. Talk about hard core chickens...come on America - wake up and get real!!

Trust Duracell to scare the *$#%! out of you

dan smith — Tue, 09 Sep 2008 15:18:39 GMT

Paranoia is correct, meaningful and most imprtantly it works, just ask George W. Bush.

Trust Duracell to scare the *$#%! out of you

Russell, somewhere, California — Tue, 09 Sep 2008 22:01:04 GMT

First of all, it's sad that most of you appear to be adults, yet gripe like little kids. You don't like the ad, great, do something about it. I myself see the point they are driving, that the device worked because the batteries worked. This kind of advertising is getting stale, but their point is at least clear, I'll give them that. As for taste? I think they pushed it a bit, 'fearful advertising' is uncalled for. My biggest complaint however is from those posting, saying give your kids no privacy and stay so close you mouth breaths drop drool on their foreheads. You smother them, they tune you out. I'm not advocating parents being uninvolved, but I know that if *I* was one of those children with a tracking device implanted in me, the same kind they give DOGS, someone would be sued the moment I turned 18. Imagine, I would never have to learn what working was in that scenario, I would have so much cash from that settlement. The twisted ones aren't the people who made the ad, I actually thank Duracell for bringing this sick and barbaric practice implimented by some parents to light. Imagine graduation day or something. "We're proud of you son, and now that you're old enough, we can take you to a doctor and get that beeping implant out of neck." The only consolation those kind of kids have is that they will be the ones choosing the rest homes they put those sick parents in, and I hope they have a twisted sense of humor when they do it. I call foul, child abuse. I'm glad the batteries last like they do, I buy the product, but bad move on being affiliated with such a company that makes child trackers. My four year old is autistic and doesn't like to stay still. I don't have many issues, it's called be a good parent, and be careful. Speaking of which, aren't you parents better off getting off the net and spending time with your kids anyways? Let the kiddies get back to arguing about how good this is or isn't. set an example and click the X at the top right hand corner of your screen. As someone once said 'if you don't like what's on TV, change the channel."

Trust Duracell to scare the *$#%! out of you

Rastus Chocolatedrop — Wed, 10 Sep 2008 04:18:00 GMT

hahaha you crazy americans! you spend your whole lives jumping at shadows. I don't know how you can live with so much fear in your lives....fools!

Trust Duracell to scare the *$#%! out of you

Working Mom, Milwaukee, WI — Wed, 10 Sep 2008 15:31:37 GMT

Is the kid microchipped? That's the part my husband and I couldn't figure out. Is that even possible -- like a dog?

I hate the creepy ad myself. "buy our batteries or we'll steal, rape and kill your child" Haven't these people ever heard of focus groups?

Trust Duracell to scare the *$#%! out of you

Lisa, Virginia Beach, VA — Wed, 17 Sep 2008 10:27:13 GMT

Sorry but I must have missed something in this ad the 500 times I've seen it. Is there another child? I thought it was weird that this kid was being pushed around in a stroller-he looked too old. I don't recall seeing a baby in the stroller though.

Trust Duracell to scare the *$#%! out of you

cleo — Fri, 19 Sep 2008 20:23:44 GMT

Reminds me of the original "Guardian Protection" alarm system commercials that showed a guy breaking into a house when he wife and kids were home while the dad was out of town--then the announcer would claim "Guardian Protection was the only way to keep your family safe"--that one tried to play on people's fears, too but they soon released a differnet ad that was toned way down!

Trust Duracell to scare the *$#%! out of you

Holly G in upstate NY — Tue, 23 Sep 2008 11:35:51 GMT

I used to be a radio and TV engineer, so I have seen way too many ads. This is one of the worst. It left me very disturbed. As at least one other poster points out, you remember the ad, and not in a good way, but forget what product was being sold. On the other hand with the feelings the ad brings up forgetting the product is probably a good idea.

Trust Duracell to scare the *$#%! out of you

Lyzee, Auburn WA — Thu, 25 Sep 2008 17:58:43 GMT

My youngest son is autistic. When he was younger- 3 and 4 he would wake up during the night and try to leave. He also would try to leave during day. Tracking devices are not priced family friendly, we did look. They are more concerned with profit than your child. We ended up with a padlock for our gates, a leash for outings and a bell on windows and doors.
Parents know the dangers their kids face, and to be good ones we don't have to let electronics do our jobs for us, or companies to scare us. We need only to pay attention.

Trust Duracell to scare the *$#%! out of you

roc — Thu, 25 Sep 2008 21:01:19 GMT

wow im more informed on the comments than the commercial all you work for duracell or what?

Trust Duracell to scare the *$#%! out of you

Scott — Fri, 26 Sep 2008 04:00:25 GMT

Remember, the ad is for Duracell, not BrickHouse. It's not promoting a fundamental breach in personal privacy or even associating itself with parents who can't appropriately raise their children to 'stay put'. It's simply saying, in the case when something must work, we're the ones to make sure it is doing its job. Frankly, commercials for home security more accurately depict everyone's complaints.

Trust Duracell to scare the *$#%! out of you

john roberts charollet north carolina — Thu, 02 Oct 2008 20:01:56 GMT

i think this is just one more step closer to the mark of the beast next it will be inserted in the hand or forehead and will hold all our info i would stay away from this thing its just making it look like a good idea when its not it treading dangerous territory..read the bible you will understand.

Trust Duracell to scare the *$#%! out of you

Greg Roth, Santa Clara, Ca — Wed, 15 Oct 2008 03:08:47 GMT

Thank you! I felt the same way when I watched this ad. Creeps me out and deeply bothers me that they are preying so unabashedly on peoples fears.

Trust Duracell to scare the *$#%! out of you

PQB — Mon, 27 Oct 2008 00:55:05 GMT

As a parent I see "other kids" dart off all the time from their parents. The two things missing in that scenerio are a) lack of discipline in the parent and B) lack of discipline in the child.

Thank you Mom & Dad for teaching me to stay close... and for warming my bottom when I thought I knew better and bolted in Sears....(I only did it once) :)

Trust Duracell to scare the *$#%! out of you

Bryan, Simi, Ca — Sat, 01 Nov 2008 16:14:15 GMT

Can we all agree to punish Duracell for this add that is a bad mix of stupid and offensive - and start buying other brands instead?

Trust Duracell to scare the *$#%! out of you

Christy, Salt Lake City, Utah — Tue, 23 Dec 2008 23:12:35 GMT

Ugh! This commercial makes me crazy. Not the battery part, but the low-jacking your kid part.