Dr. Scholl's gets way too sexy for itself

Melissa, BP Ca — Mon, 21 Jul 2008 23:52:38 GMT

i love it how they portray different situations in which a woman can use her dr scholls pads and high heels... hmmm im going to wear my high heels in a bath or when i cut the lawn??? hilarious. well i guess they are trying to make us think that we might go for that type of advertisement?? hmmm. they have some smart people working in their advertising dept. lol

Dr. Scholl's gets way too sexy for itself

Shaun — Tue, 22 Jul 2008 02:17:15 GMT

Okay, I have seen this ad a few times. I think the author is reading too much into it. I did not see it as crass or tacky. It was a fun commercial. Maybe the author is a conservative, middle aged bore that hates anyting outside of the box.

Dr. Scholl's gets way too sexy for itself

jen, ft.lauderdale, fl — Tue, 22 Jul 2008 05:46:12 GMT

this article was dumb. the commercial aims to show the girls excitement that her shoes are more comfortable now. who cares if they show more time of her dancing without the shoes than with. its not too sexy. its not sexy at all really, with the way she dances its meant to be alittle goofy. its just a girl dancing theres nothing over the top about it. when did it become a trend to take anything with a girl involved and condemn it as too sexy?

Dr. Scholl's gets way too sexy for itself

Patrick Bishop, Caldwell, NJ — Tue, 22 Jul 2008 07:07:26 GMT

She's no Cyd Charisse, that's for sure. Is that really a dance, or a neurological disorder of some kind? Ugh.

Dr. Scholl's gets way too sexy for itself

Herb Swearengen, Blytheville, Arkansas — Tue, 22 Jul 2008 13:01:21 GMT

I'm sure this ad is offensive to you because, as a woman, you disapprove of the whole concept of table-dancing.

But as a guy, table-dancing is near and dear to my heart. I loved this ad.

So, next time I'm at the store, I'm picking up some Dr. Scholl’s For Him.

Dr. Scholl's gets way too sexy for itself

jane paducah ky — Tue, 22 Jul 2008 14:07:34 GMT

it is just a freakn commercial. we have better things to deal with. people are always putting way to much thought into nonsense things.

Dr. Scholl's gets way too sexy for itself

J. Wright Weare, NH — Tue, 22 Jul 2008 14:48:18 GMT

It's just a commerical. Cripies, why not bitch about the fact that our government wont get off it's collective asses and do something about the housing problems, high gas prices an the damn FDA screwing up the tomatoe crops from shoddy work ethics. If the ad people for this company choose to make collective asses out of themselves its their american right.

Dr. Scholl's gets way too sexy for itself

Melissa, Columbus OH — Tue, 22 Jul 2008 15:17:00 GMT

When reading the article, I thought the ad was going to be horrible. Then I watched the ad. It wasn't bad at all. Get over it.

Dr. Scholl's gets way too sexy for itself

morgan adair, wasilla ak. — Tue, 22 Jul 2008 15:29:12 GMT

Dr. Scholls shoe inserts DO work! I like the ad and don't find it offensive. If the price of gas doesn't come down soon, we better get used to them as it's the only alternitive to getting to work. The president hasn't got the price of gas under control, so how much longer will we go befor we have to go "barefoot" period!

Dr. Scholl's gets way too sexy for itself

Harley, Portland, Oregon — Tue, 22 Jul 2008 15:33:52 GMT

I liked the commercial. It's quirky, full of glam-mixed-with-housewife-and-office-worker-props, and attractive. The dancing, I thought, was fine for the purpose. (It was not intended to be a ballet, after all.) I marvelled at the neat camera trick which had her jumping into high heels.

The only problem with the ad is that, in all the times I've see it, I did not realize it was an ad for Dr. Scholl's. I thought it was an ad for shoes. (This may be because I mute all ads. But they really should put a Dr. Scholl's logo or text somewhere to reach those who mute ads.)

I love the red shoes.

....

Dr. Scholl's gets way too sexy for itself

Rita Littrell — Tue, 22 Jul 2008 15:35:55 GMT

Gas prices, adjustable rate mortgages, our young men and women getting killed in Afghan, and Iraq everyday, terrorist buying up landmarks and businesses in the United States and you are all worried about a foot pad ad??? No wonder this Country is failing.

Dr. Scholl's gets way too sexy for itself

Sean — Tue, 22 Jul 2008 17:13:09 GMT

Does anybody else see the cowboy shadow in the background with the ironing board "innocently" positioned? Take another look at the picture and I am sure you will see why some people find this ad to be offensive.

Dr. Scholl's gets way too sexy for itself

Megan, Indiana — Tue, 22 Jul 2008 17:54:02 GMT

I saw this ad on TV. I thought it was cute and never would have related it to "table dancing". Although I am a big ANTM fan and didn't realize that was Yaya, so thanks for pointing that out. If you're going to start tearing apart ads like this, why not look into the Life Water commercials where the pretty, well-oiled, squealing girl in a bathing suit seems to have some strange love for dancing lizards? It's just TV!! Verdict: Over-analysis of a fun TV ad.

Dr. Scholl's gets way too sexy for itself

Nancy, Anaheim, CA — Tue, 22 Jul 2008 19:42:43 GMT

Who would believe a quirky commercial about a foot insole would lead to discussions of the war, high gas prices, the FDA, terrorists, and the mortgage problem!
We've obviously got too much time on our hands if we are commenting on this. Let's get back to work people!

Dr. Scholl's gets way too sexy for itself

Mike Easton, Gladstone, MO — Tue, 22 Jul 2008 20:18:37 GMT

Sean, Get a life! What about the cowboy shadow? I watched the video three times and find nothing suggestive about it. And I'm fat, old, conservative, and don't like dancing to begin with. Sounds to me like your just looking for something to bitch about.

HappyRocker Mike

Dr. Scholl's gets way too sexy for itself

Lord Sunder — Tue, 22 Jul 2008 21:48:30 GMT

I dislike the ad just on the basis that it portrays a black person dancing. To me it's stereotypical. She's a model, and as far as I know she walks the runway...a lot, so why couldn't the writers think of something else that she could be doing, that portrays that fact that she's on her feet for long periods of time, and would like to be, and can be longer because of the product...

Other than eating chicken.

Dr. Scholl's gets way too sexy for itself

Heather, Sierra Vista,AZ — Tue, 22 Jul 2008 22:17:53 GMT

The advertisers made their point -- the commercial got a reaction, and makes you remember the product.

Dr. Scholl's gets way too sexy for itself

Jane — Tue, 22 Jul 2008 22:58:17 GMT

Lord Sunder, fyi, there's another version of this ad on the air featuring a white girl dancing, then jumping into shoes with dr scholls inserts,then dancing some more (incidentally, the "dancing" in that ad is also goofy and not at all sexy).

Dr. Scholl's gets way too sexy for itself

Bronwyn, San Diego, CA — Tue, 22 Jul 2008 23:22:27 GMT

lol whats with the cowboy and the ironing board??

Dr. Scholl's gets way too sexy for itself

Tom, Central New Hampshire — Tue, 22 Jul 2008 23:25:36 GMT

I've observed today that almost every "Ads of the Weird" article draws several responses that complain about like this: "It's just an ad! Why did you bother analyzing it and writing about it? Stop talking about this..." and so on.

It occurred to me that the whole point of "Ads of the Weird" is to analyze and reflect on ads in today's media. As such, I don't think the repetitive posts that suggest the author shouldn't have bothered to write the article really contribute much value to the conversation.

I disagree with many of Allison Linn's interpretations and comments, but I do think that when she writes these articles she is (at least) doing her job and fulfilling what seems to be the basic idea of this "feature".

Dr. Scholl's gets way too sexy for itself

Cuban O'Riley, Hell,MI — Wed, 23 Jul 2008 00:10:32 GMT

I agree; it is just a commercial, but unfortunately we occupy our time with meaningless dribble, while other more important issues get way less press, comments or considerations. Let us ponder whether blue condoms are better then red ones?

Dr. Scholl's gets way too sexy for itself

Kristine, Boston — Wed, 23 Jul 2008 06:33:50 GMT

I think that the author is too critical about the ad, and is reading too far into it. If the ad made anyone buy the product then it was sucsessful.

Dr. Scholl's gets way too sexy for itself

Tim O, Kaneohe, Hawaii — Wed, 23 Jul 2008 10:48:43 GMT

The commentator is about as clueless as a Republican presidential nominee.

Dr. Scholl's gets way too sexy for itself

Jay — Wed, 23 Jul 2008 11:26:37 GMT

One bank loses $9 billion in ninety days (that's $100 million a day!) and you're concerned with a stupid TV commercial?

Lady, get a life!

Dr. Scholl's gets way too sexy for itself

Harrison — Wed, 23 Jul 2008 15:45:11 GMT

Hmmmm. To me the ironing board looks a little short but maybe that is just me

Dr. Scholl's gets way too sexy for itself

Dixiedi — Wed, 23 Jul 2008 15:48:24 GMT

I am old and conservative and I agree the advertisement is just so wrong.
Do we need sex to sell everything?
This country has many ills and sex at every turn may well be one of them.
Tone it down folks, at least pretend to be a little bit conservative, at lest in your appearance, our children need it!

Dr. Scholl's gets way too sexy for itself

K-Fred — Wed, 23 Jul 2008 15:58:49 GMT

Have a little compassion. Dr. Scholl's has been making corrective orthotics to fit your modest flats for years. Now it's time for the sexy wimmins in stilettos to enjoy a little added comfort as they strut their stuff. Don't be a playa hater.

Dr. Scholl's gets way too sexy for itself

Phil, Toronto — Wed, 23 Jul 2008 16:49:18 GMT

Hmm,must have been a slow day at the office Allison!

Dr. Scholl's gets way too sexy for itself

Dennis Leslie — Wed, 23 Jul 2008 17:22:14 GMT

Good commercial. Nothing offensive in it.

Dr. Scholl's gets way too sexy for itself

Laurah in NY — Wed, 23 Jul 2008 17:49:45 GMT

So nice to see that someone from ANTM actually got work...and in a national campaign! Go Yaya!

Dr. Scholl's gets way too sexy for itself

Richard Burst — Wed, 23 Jul 2008 18:00:44 GMT

It sounds to me like the author needs to be GELLIN!!

Dr. Scholl's gets way too sexy for itself

Holly, Kansas City, MO — Wed, 23 Jul 2008 19:04:58 GMT

Really? This is offensive? Are we still Puritans settling the Americas? I am a 25 year old woman and I see absolutely NOTHING wrong with the ad. Ugh. I'm so glad I'm a "new feminist." You people are weird.

Dr. Scholl's gets way too sexy for itself

David Thomas Seattle WA — Wed, 23 Jul 2008 19:53:22 GMT

Get a life people, there was nothing whatsoever offensive about the commercial. Yeah big deal they used a model for the ad GET OVER IT! It was designed to be a fun commercial to help promote/sell a particular product, the lady is having fun, isn't that what life is about anyway, enjoying yourself in whatever you choose to do?! I used to work in Market Research and I know what is involved in getting the commercial you see on television to that point, there is a lot of trial and error(a lot of error)these things don't just magically appear.
To the person who said there are more important things to be analyzing than a harmeless commercial, you are absolutely 100% correct, a major financial institution loses nearly $10b in one day and the author is worried about some silly commercial for insoles? GET A GRIP!
To wrap up, there is/was nothing offensive about the commercial, it shows a woman enjoying wearing her shoes because they are comfortable because of the new insoles, nothing more nothing less, it's just a commercial.

Dr. Scholl's gets way too sexy for itself

Cali Cat, Los Angeles Area, CA — Wed, 23 Jul 2008 20:01:17 GMT

When I saw that commercial, I didn't think "OMG! That can't really happen"; I thought "FINALLY!" and "Maybe I'll give those shoes some more wear time."

Honestly, what I got from the commercial was encouragement, and maybe, a dare to give my ridiculous (but FUN!!!!!) high-heeled platforms (my fiance calls 'em "stripper shoes") more time on my feet. What's the point of the dancing, especially in a sexy way? I can't speak much for other people but for me, it was a reminder of what my object in those shoes is -to look, walk and act attractive. And what better encouragement is there to wear them than the idea that they're more comfortable with the use of Dr. Scholl's pads?

The gripes about the ad being "sexy" make me wonder if the complainers have ever bought anything for the express purpose of enhancing sex appeal.

Dr. Scholl's gets way too sexy for itself

Lord Sunder — Wed, 23 Jul 2008 20:17:31 GMT

Hello Jane, I haven't seen the "white" version so I can't speak to it. But in all fairness if there IS such a thing then my complain is negated.
That's NEGATED.

The dancing is indeed atrocious.

Dr. Scholl's gets way too sexy for itself

polly m san antonio — Wed, 23 Jul 2008 21:48:12 GMT

the author needs to get out more and enjoy life!
its a fun commercial!!

Dr. Scholl's gets way too sexy for itself

D.L. Ont, Canada — Wed, 23 Jul 2008 22:30:35 GMT

Lord Sunder, seriously? Come on! lol Some people (and no dear God I dont mean black people or any other minority) have or feel the need to take everything to heart. Talk about walking on egg shells,... which if Dr. S advertising dept is reading wouldnt be a bad idea ;) or at least thats what it feels like to me when i walk in heels, steppin on egg shells, I'll have to go try some of their pads for heels now to see if that helps me out any LOL

And the ad, black girl, white girl, green girl, is fine. Its suppost to be hip and fun and dancing is hip and fun. so what if the cowboy is shown with an ironing board, they should know how to use it, geez. lets face it people, if you wear heels like that, chances are its not for the office so the wild in crazy dance is ok with me!

Dr. Scholl's gets way too sexy for itself

Melissa, Southern California — Wed, 23 Jul 2008 22:57:52 GMT

Wow Tom, Central New Hampshire you have a point. eventhough morgan adair, wasilla ak. said they work. and they dont.

Dr. Scholl's gets way too sexy for itself

Victoria, Washington DC — Thu, 24 Jul 2008 10:19:24 GMT

The whole purpose of an advertisement is so you remember the product. It's obviously getting some attention and people are going to remember it! Very effective advertising.

Dr. Scholl's gets way too sexy for itself

The Grand Wazoo — Fri, 25 Jul 2008 15:02:35 GMT

Sometimes an ironing board is just an ironing board. . . .

Dr. Scholl's gets way too sexy for itself

Corinne, Boston, MA — Fri, 25 Jul 2008 15:22:22 GMT

The commercial made me want to buy the product. Bottom line. As a 19 year old girl I can tell you there was nothing offensive about the ad, it was cute and lively.

Dr. Scholl's gets way too sexy for itself

Barbara in Dallas — Fri, 25 Jul 2008 17:52:02 GMT

This is the funniest blog I've ever read! Thanks for giving me soemthing to laugh about on my lunch break. By the way, I've seen the black and white dancers - the commercials are fun, that's it and that's all.

Dr. Scholl's gets way too sexy for itself

David, FW TX — Fri, 25 Jul 2008 18:17:18 GMT

I found the ad annoying more than anything. Didn't even wait to see what the product was?

Dr. Scholl's gets way too sexy for itself

Peele Sequoia, Richmond, Va. — Fri, 25 Jul 2008 19:15:39 GMT

Black, White, Green! You're right it doesn't matter! But what does matter is...

SHE GOT SOME NASTY LOOKING FEET!!!

Dr. Scholl's gets way too sexy for itself

David Burns, Milwaukee, WI — Sat, 26 Jul 2008 11:42:04 GMT

I agree that there's nothing wrong with this ad. Nor the dancing. Nor the model's feet. I think it's fun, well done and gets its point across.

It's a huge improvement over those "gellin'" ads from the past few years. "I'm gellin' like Magellan" - "Try the prosciutto and melon". Now that was a really bad ad!

Dr. Scholl's gets way too sexy for itself

bjth, lax and environs, California — Sat, 26 Jul 2008 21:45:16 GMT

More people dance like the gal in the commercial than like Cyd Charisse. I saw nothing offensive or terribly awkward about it. She was pleased to find something that would make her fave sexy red shoes comfortable. Message sent and received, effectively.

Dr. Scholl's gets way too sexy for itself

Rich Greco — Tue, 29 Jul 2008 03:45:16 GMT

I think it was cute and fairly effective. The reviewer who found it "crass" must be one of those cranky, conservative, Republican types who is so easily offended

Dr. Scholl's gets way too sexy for itself

Steve — Wed, 30 Jul 2008 15:36:14 GMT

Too sexy? Try too stupid and inane.

Dr. Scholl's gets way too sexy for itself

ART San Diego — Wed, 30 Jul 2008 23:21:29 GMT

Not a great commercial, and not a good dancer, but also not so bad it deserves a full -page rant about it. I'm bored at work, author, what's your excuse?

Dr. Scholl's gets way too sexy for itself

Kari, Los Angeles, California — Wed, 30 Jul 2008 23:43:12 GMT

I think the point of the commercial (one that the critic who wrote this article obviously missed) is that that women will be excited about wearing heels. That is why the model dances barefoot before happily jumping into her heels.
Personally I enjoyed watching Yaya dance, if the point is to appeal to the everyday woman what would be the point of getting some professional dancer to show off?
Yaya is mimicking a dance that I think many of us, non-professionals have probably performed in the mirror at one point or another.

Dr. Scholl's gets way too sexy for itself

Southern Belle Savannah, GA — Thu, 31 Jul 2008 01:52:26 GMT

As a person in customer service at a hotel, I stand on my feet all day long. Not just stand but run back and forth answering phones bring guests extra towels, pillows, whatever they need. By the end of the day my feet hurt like I could not even describe. I saw in the pedicure section of a local grocery store the insoles you put at the front of your shoes. Happen to be the ones almost like in the commercial. Let me tell you, it is like floating on air. I LOVE THEM!! I can completely understand the commercial. I have no more problems getting up and running around on my feet all day with the insoles in my shoes. The commercial is right on point as to how it would make you feel. The dancing is just showing that you could if you wanted to dance with high heels on and not be bothered with aching feet by the end of the night. Until you use them, I dont think anyone should really comment. I feel like when you do actually use them you will understand the commercial and hell might even feel like dancing yourself

Dr. Scholl's gets way too sexy for itself

kt — Fri, 01 Aug 2008 18:49:37 GMT

crass? what? its not like shes half naked straddling a dude with those red heels on. the commercial is fun and who cares if shes dancing on a table, ive done it and im not crass get over itttt

Dr. Scholl's gets way too sexy for itself

Kurt — Tue, 05 Aug 2008 01:14:19 GMT

Get a life. It's a girl dancing then she puts the shoes on. You want "So you think you can dance"?

Dr. Scholl's gets way too sexy for itself

minnie - detroit — Tue, 19 Aug 2008 19:43:20 GMT

That ad irritates the hell out of me - looks like she escaped from the strip club.

Dr. Scholl's gets way too sexy for itself

Kat, Detroit — Wed, 27 Aug 2008 15:18:41 GMT

Ignoring the fact that is an ad, let's comment on the reviewers opinion of dancing... So what if she doesn't dance 'perfectly', who does? We're not all professionals or practice all the time, so this ad now reaches 'normal'/'average' women. This is why I don't even do little dances by my self in a closed room with the lights turned off. Too critical of nothing.

Dr. Scholl's gets way too sexy for itself

TW — Tue, 02 Sep 2008 22:33:11 GMT

Geez!!!! Allison, how tired are you? Really?!!
The Add is fun, the model is hot, her dance is very contempory, hip(apparently you're out of the dance loop or you're just too old), and executed quite nicely. She definitely has dance skills. I also commend Dr. Scholls for targeting a different audience. It only makes sense!

Dr. Scholl's gets way too sexy for itself

lola, Houston Texas — Mon, 08 Sep 2008 23:51:22 GMT

I loved that Ad. I dont know what this person is talking about. Its a nice Ad.