BMW bores us, then lies about it

Regularly-scheduled Interruption, NY, NY — Tue, 08 Jul 2008 11:55:32 GMT

The day GSD&M landed the BMW account they began to dismantle everything this proud brand stood for. The work is pedestrian, off-target, and tired. Even the shots of the cars seem uninspired. The only thing actually saving the brand from those clowns is the sexiness of the product. It's pretty hard to botch promoting such a beautiful and wonderfully engineered lineup. Especially given BMW's epic legacy. So hats off to the boys from Austin. I have been hoping that account would go somewhere more fitting since GSD&M started on it.

BMW bores us, then lies about it

Erik St Petersburg, FL — Tue, 08 Jul 2008 12:15:39 GMT

I made it about 5 seconds in before I was was bored and exasperated. The first line from the documentarian is hokey and his teeth take away any credibility, blatently chicklet-like. Not that I would ever waste the money, but if I had it it would, now, not go to BMW.

BMW bores us, then lies about it

tony, Columbus, oho — Tue, 08 Jul 2008 13:08:43 GMT

the spin on your story contradicts many storys about this ad. See the coverage by the Wall Street Journal - http://wsj.com/public/article_print/SB121391470578790089.html. As sited the reception from the online community has been very posative.

BMW bores us, then lies about it

Anil, Los Angeles, CA — Tue, 08 Jul 2008 14:04:39 GMT

In Europe BMW is a considered a light weight BEER CAN! Its just that Americans are finding it out now. Stacked against Honda and Toyota, they are Feather Weights ( IS-F, Insight & GTR). They have nothing to offer; except, smaller engines, smaller sizes and less ameneties. Engineering is: less effort more output ( fulcrum theory). Someone ought to teach them engineering concepts! Its not enough to claim, Best Engineered Car, like Ford claims to be the best selling vehicle!

BMW bores us, then lies about it

Don Wasem'time — Tue, 08 Jul 2008 14:11:51 GMT

so...what was more inane? This article, or the commercial it criticized?

BMW bores us, then lies about it

Dick Thornburg, Topeka, KS — Tue, 08 Jul 2008 14:34:24 GMT

This is great and funny. Allison, you all need to slow down, stop and smell the roses. If you want to move real fast buy one of these 1 Series. I have own 12 different BMW's the newest one, this week, is a 1997 Z-3 with 40K miles. How can I get a Ramp T-shirt?
Ldt

BMW bores us, then lies about it

Roy, Perth, Oz — Tue, 08 Jul 2008 14:38:19 GMT

Loved it. Goes fabulously with a bottle of red. Great fun. Good one BMW.

BMW bores us, then lies about it

Rob McIlvbaine, York, PA — Tue, 08 Jul 2008 14:42:15 GMT

As a BMW 320i and Z3 owner and devotee of the brand, I'm heartened by the Compnay's decison to support this delightful spoof. After countless ads portraying BMW's relentless pursuit of aspiring upscale owners, it's reassuring to note this relentlessly Teutonic manufacturer still has a sense of humor, though there apparently was some reservations raised at the corproate level, something I'm all too familar with! Bravo BMW!!

BMW bores us, then lies about it

Mark Robertson-Baker, Amarillo, TX — Tue, 08 Jul 2008 15:29:28 GMT

You're an insulting bore. I thought The Ramp extremely funny and well made. It's memorable and BMW is given a positive. I may be a dud but I'm saving the long version and sharing it with everyone I know.

BMW bores us, then lies about it

Erik, Houston, TX — Tue, 08 Jul 2008 16:33:08 GMT

wat a s***** commercial, worst waste of my time, would not expect something like this from BMW, bad way to represent the ultimate driving machine.

BMW bores us, then lies about it

Monica, Brooklyn, NY — Tue, 08 Jul 2008 17:33:47 GMT

My mother is German and I have many, many relatives that live in the Bavaria area. My aunts don't wear dowdy glasses, long braids and frumpy dresses, nor do my Uncles wear overalls. What is this, the German Amish? Way to stereotype, BMW. I *hated* this 'documentary', not only because it was boring, but it was in poor taste.

BMW bores us, then lies about it

Opus — Tue, 08 Jul 2008 17:56:53 GMT

No wonder the lost WW II?

BMW bores us, then lies about it

Mark Tankersley, New Canaan, CT — Tue, 08 Jul 2008 18:09:38 GMT

I read on another article that many of the characters in the film were actual Bavarian villagers wearing their own clothing. Hilarious that BMW would catch criticism for not being authentic. Loved the film. It's different but that's why you don't have to watch it. Carry on.

BMW bores us, then lies about it

Mark, Philadelphia, PA — Tue, 08 Jul 2008 18:23:37 GMT

Simply put, no other car company has mastered the laws of physics and the driving experience like BMW. You only need to drive one for a minute to confirm this. Not sure why, but they are always criticized when they try something different. Probably jealousy.

BMW bores us, then lies about it

Mike, Virginia — Tue, 08 Jul 2008 18:58:12 GMT

Stacked against Honda and Toyota, they are Feather Weights ( IS-F, Insight & GTR).

-----

What? Please, Honda and Toyota have been trying to DUPLICATE BMW and Germans in general when it comes to performance vehicles. While BMW is indeed an average brand in Europe that is because that is what the consumer demands. Here in the states and to some extent in Europe, they are known for performace with a touch of luxury.

I will take any STOCK BMW against and similarly STOCK Japanese or American car and I will blow you away; most certainly on any track and almost always in a straight line. And, if you want to talk about sport versions then we get into the M Series, which while maybe not as fast in a stright line as say a Corvette, is certainly as fast or faster on a road course. And, if you want to start playing, don't let me go to Dinan or Alpina as then your rice burner will be eating my dust by 3rd gear.

The BMW M3 V-8 took 1,2,3 in GT Racing when it was allowed to run and now that they are selling them, I suspect they will do it again.

Honda and Toyota make fine, quality cars, I own a Toyota, but if I want to DRIVE, I take my BMW.

BMW bores us, then lies about it

NOT John McCain — Tue, 08 Jul 2008 19:25:03 GMT

No wonder they lied. I lie too. What crap! Complete nonsense produced by stupid men. I've driven the 1 (manual transmission), and it is a wonder! This ad is something out of left field; even as a "mockumentary," it's shameful. Someone had a chance to do a clever visual arts project and that person failed completely. Next!

BMW bores us, then lies about it

Ron Goss — Tue, 08 Jul 2008 19:34:58 GMT

I had a BMW, but after a monthly expense that became more and more each month just to support the servicing of it, I traded it in for a Lexus. Double the car, same money, and a quarter of the service expense. The Folks at the Lexus dealership treat me like they want me to stay a customer. Refreshing!

BMW bores us, then lies about it

Gwen, St. Louis, MO — Tue, 08 Jul 2008 20:51:52 GMT

Bored out of my mind with this video. BMW needs to demand their money back.

BMW bores us, then lies about it

Steve, AR — Tue, 08 Jul 2008 21:08:58 GMT

I don't understand the significance of everyone having "buck" teeth. Is that some stereotypical German trait with which I'm unfamiliar.

BMW bores us, then lies about it

John H, Baltimore, MD — Tue, 08 Jul 2008 21:19:31 GMT

Click here to skip it altogether.

BMW bores us, then lies about it

Lance, Fargo, ND — Tue, 08 Jul 2008 21:42:33 GMT

By the way, if you can text anything meaningful in 10 seconds, it's time to put down the cell phone and walk away.

BMW bores us, then lies about it

Lou Workman — Tue, 08 Jul 2008 22:04:34 GMT

I have owned several BMW's and am a completely satisfied customer. I now own a 7 Series which I drive, my wife drives and X-5 and we share a 330 CI convertible. Have never had a problem of any kind with any BMW we have owned. You can have your Detroit & Japanese Junk and we will keep our Bimmers.

BMW bores us, then lies about it

Mark Tankersley, New Canaan, CT — Tue, 08 Jul 2008 22:07:04 GMT

I'm pretty sure the 1 Series had a completely separate and artful campaign. From what I've gathered, this was a one-off online creation to spark the exact kinds of commentary found on this message board. Sounds like it's working!

BMW bores us, then lies about it

El Jimbo, San Diego CA — Tue, 08 Jul 2008 22:21:15 GMT

That was the stupidest thing I've seen this week. Well, it's only Tuesday so there's plenty of time to see something worse. Is Bush giving any speeches today? That should do it.

BMW bores us, then lies about it

Ricky C, Austin, TX — Tue, 08 Jul 2008 22:27:57 GMT

Weird commerical but I don't care as long as BMW keeps on building the best everyday performance cars. I have own several throughout the years and they have been bulletproof with low cost of ownership. Lexus has nothing in it's arsenal to challenge an M3 or M5 on a racetrack.

BMW bores us, then lies about it

Sevak — Tue, 08 Jul 2008 22:30:01 GMT

1 Series will sell because of what they offer and not because of this ad... this ad was sure different, but I think it did its job; just look at all the comments on this page !!

BMW bores us, then lies about it

larry — Tue, 08 Jul 2008 22:59:31 GMT

found out where you can buy a shirt

http://shop.cafepress.com/rampenfest?source=searchBox

BMW bores us, then lies about it

Paul, Cheyenne — Tue, 08 Jul 2008 23:04:17 GMT

Steve R - "I don't understand the significance of everyone having "buck" teeth. Is that some stereotypical German trait with which I'm unfamiliar." Dude! This was a huge send-up of a Jerry Lewis schtick! Not funny, granted.

BMW bores us, then lies about it

UncleRoy — Tue, 08 Jul 2008 23:17:24 GMT

BMW HAS changed over the years.
In the '70s, I owned/loved/fell-in-love-with two different 2002 "Pocket Rockets", was a meeting-going BMWCCA member, and lived/breathed the marque.

Then, "Marketing" happened; the aura surpassed the car.... that is the price tag surpassed the reality.
No doubt an M3 or M5 "anything" is an uber car, but then again, how many of us can afford, or WANT to afford a $75K+ car????
Yup, I've got a <$20K "rice burner", a Mazda 3 5-door with similar mid-range torque as my '70s 2002s, 27 mpg, (not going to get that in even a 3 series Bimmer), with Xenon lights, leather, BOSE, LED taillights, and STOCK 17" wheels. Yup, your 6 cyl. BMW might blow me off in 0-60, but it will NOT blow me off in a 30-80 with my 2.3L engine where it really (in passing etc) counts.
As someone already said in this post, BMWs in Europe (I witnessed this in the Netherlands) are Euro counter part to Ford Focuses; No big deal.

BMW bores us, then lies about it

Jack — Tue, 08 Jul 2008 23:26:25 GMT

Is someone going to do something about the highly irritating ads by Progressive Insurance?

BMW bores us, then lies about it

RobertK, Northern CA — Tue, 08 Jul 2008 23:41:14 GMT

Dang - I always forget they make cars too.

BMW bores us, then lies about it

ladytechie Farmington NM — Wed, 09 Jul 2008 00:55:55 GMT

Don't know about the ad, But Lance from Fargo just gave me the best laugh I've had in a month! Thank You

BMW bores us, then lies about it

EDDY PARISI — Wed, 09 Jul 2008 02:00:51 GMT

PLEASE READ! At least BMW has the decency to make their own body designs and actually set the pace for the Industry standards instead of waiting till LEXUS makes a car, then take it to the factory, clone and mold their body and then change the headlights and tail lights and then take credit for the engineering of its design. YES that is right! I own a dealership and discovered this after buying and selling both cars. If you think I am Wrong, next time you see a Mecedes or BMW, look to see what emblam is on it, if you look hard enough sometimes you see an ES300 and thought it was a Mecedes. The list goes on, look at the lexus SUV, look anything like a X5 BMW? So quit thrashing on the real cars and start ragging on that Jap Crap everyone is fooled by.

BMW bores us, then lies about it

Wayne — Wed, 09 Jul 2008 02:42:06 GMT

This is intelligent work. Perception is its own reality; When (true) art intends to hide itself, so many folks miss the point. There is nothing wrong with BMW standards in relation to this piece, completely to the contrary. Try another approach Mr. Lynn, this piece sank beneath your understanding.

BMW bores us, then lies about it

toni — Wed, 09 Jul 2008 02:44:54 GMT

to quirky to be real, to real to be quirky. Instead, it walks the fine line of boring. If they had gone for less goofy characters, maybe it would have been interesting. If they had gone for more quirkiness, perhaps it would have been funny, but as it stands...I lost interest

BMW bores us, then lies about it

lh washtenaw county michigan — Wed, 09 Jul 2008 02:45:13 GMT

thought it was funny and engaging...shades of the way the russians got their rockets up at one point i seem once to have read?...especially funny for me having remembered a recent visit of a bavarian mayor to ann arbor who reminded us (when someone in the audience claimed detroit heritage of the automobile) that the auto was born at bmw in bavaria...

BMW bores us, then lies about it

HAHAHA HOHOHO, New York, NY — Wed, 09 Jul 2008 03:20:10 GMT

Love BMW but hate the film! Wonder why Europe don't have a Hollywood? They were never able to distinct good humor from a bad joke! Great picture makers, yes. Avid story tellers (lengthy though), yes. But good solid humor? Nay. How I allow myself to have that point-of-view: I grew up in Europe yet never really laughed before I became a citizen in the great state of New York.....( where I drive a blue 2008 Chrysler Convertible;)

BMW bores us, then lies about it

russ reed — Wed, 09 Jul 2008 03:23:34 GMT

Geramns build the best cars period , but you pay for what you get .
Thats a sign that they are giving you better materials and design.
Japs have always copied and stolen ideas. They do have a good product, but Jap cars are NO better than american. If you think differently , you arent qualified then to speak on the matter.
To compare an american car or especially a Jap car to a german car like BMW, now thats a very funny comparison. Talk about lipstick on a Pig.
One things for sure , you DIE in a Jap car crash that wouldnt hardly deploy the airbags in a BMW.

BMW bores us, then lies about it

lh, washtenaw county, michigan — Wed, 09 Jul 2008 04:07:45 GMT

it is also it seems to me a decided spoof on history within memory hearkening back to hitlerian time (complete with rocket experimentation?) with mesmerizing dreams of greatness until the author of those dreams was eventually trounced by (outside) authority leaving a disillusioned populace who had had dreams of relief from hardened times...and in the case of the rampe dreams of an inundation of thousands of cars and tourists to lift them out of the economic doldrums of their times...

BMW bores us, then lies about it

John Dough, W. Covina, CA — Wed, 09 Jul 2008 04:20:42 GMT

BMW is a Beer Can? Ha, Japo cars must be sardine cans then. Their slogan is The Ultimate Driving Machine which the Blau-Mit-Weiss car really is due to the excellence of Deutsch-land precision. Rivalled only by Mercedes and some US luxuries like Cadi and Lincoln. Japo engineering consists of: How can we get better gas mileage? Sorry, an economic statement, not engineering.

BMW bores us, then lies about it

Brandon, Burbank, CA — Wed, 09 Jul 2008 04:51:25 GMT

Boring. If I'm going to spend 80 grand on anything, it's going to be a Mercedes.

BMW bores us, then lies about it

Warren, Midway City, Utah — Wed, 09 Jul 2008 05:04:55 GMT

I happened accross the ramp video. I lived in Bavaria for a couple of years and never saw a group of people in a small town coming together for a common cause. So I thought the common cause of the ridiculous ramp idea along with all the people of the town with large teeth and overbites was extremely funny. Come on, people. Don't be so serious. Dry humor is the best humor. You have to think about it to figure out if it's serious or not. This is good stuff. Way to go BMW! Very funny stuff.

BMW bores us, then lies about it

Vicki Robb, La Jolla, CA — Wed, 09 Jul 2008 05:46:17 GMT

What's with the teeth????? Is this filmed in Appalachia? (Yeah, they do have teeth. They're just not straight.)

BMW bores us, then lies about it

Margaret, Richmond — Wed, 09 Jul 2008 06:09:15 GMT

I guess from reading the comments, you either hate or love BMWs. Personally, they are for snobs, who have nothing better to do with their money but buy this stupid overpriced, unreliable car. My experience with these drivers is that they are usually young males, arrogant, full of themselves, stick their "nose up in the air" attitude. Get real you BMWers. For me, I'll take my Chevy and pay a fraction of the cost of buying, maintaining, and insuring my vehicle, with better reliability than your BMW. Consumers Reports even doesn't like them.

BMW bores us, then lies about it

Kris — Wed, 09 Jul 2008 15:07:39 GMT

The reviewer is right: I don't have the time to watch.

I used to aspire to owning a Beemer. Until I drove a Benz. Now I own two of THOSE.

BMW bores us, then lies about it

Stutz, Portland, OR — Wed, 09 Jul 2008 15:30:03 GMT

Rag on "Japanese Junk" all you want. If you pull your head out and read actual reliablity statistics, you'll see where German and other European manufacturers traditionally rank in comparison. I'm sure BMW really is the ultimate driving experience, but unless you have plenty of money and don't care about getting a good value, I see no reason to own one when you can get something almost as nice for half the price.

BMW bores us, then lies about it

Scott, Lakewood, CO — Wed, 09 Jul 2008 16:33:47 GMT

The truly funny thing about all of you proclaiming german automobile supremacy is that you are not even mentioning the best German brand. Audi is the only luxury marque in the industry that is currently posting an increase in sales over last year. The North American public is finally waking up to what an appropriately priced, wonderfully engineered, and completely reliable automobile Audi builds. Funny how they have been doing all wheel drive for 28 years while everybody else has jumped on the bandwagon in the last 10. BMW and Benz build beautiful cars. Lexus, Acura and Infiniti are plastic, soulless automobiles purchased by people who think there neighbors will be impressed with their buying decision. Do yourself a favor and save some dough without sacrificing quality and German engineering and buy an Audi.

BMW bores us, then lies about it

John, Missouri — Wed, 09 Jul 2008 20:46:13 GMT

Scott in Lakewood...first off, please do not advertise your car brand on here. June 08 numbers show BMW, Merc-Benz, Audi, VW ALL had increases over last year. Secondly, what a P.O.S. waste of money and I can't believe that a marketing department actually put this out. Oh...incidentally Scott, Honda, Hyundai, Mazda, Kia, Subaru, Suzuki, & Jaguar were up in June as well. So it's not like your little Audi-mobile did anything phenominal with it's 0.7 market share in June.

BMW bores us, then lies about it

Keith ,phoenix az — Thu, 10 Jul 2008 00:56:49 GMT

The comercial was bad and the car is not much better.
After living in West Germany,see how long ago it was,
I learned that the BMW is just an average car with a lot of hype.

BMW bores us, then lies about it

lh, washtenaw county, michigan — Thu, 10 Jul 2008 01:46:10 GMT

...but wait...was it at mercedes benz where the automobile was first born?...well somewhere in bavaria at least i guess?

BMW bores us, then lies about it

russ reed — Thu, 10 Jul 2008 07:02:16 GMT

John in missouri pulls his numbers from consumer reports,-or worse ... lol . typical american consumer.
I bet this type of person grew up in a family that drove a jap car, and thats all they ever knew.
didnt even have any american steel in their life ...
Yet , from the magazines and blogs, they know all about it .
I pity those kind of sheeple.

BMW bores us, then lies about it

OriginalWeirdster, Austin, TX — Thu, 10 Jul 2008 14:31:13 GMT

I love BMW and experimental art of all sorts, so I was really hoping to like this commercial, but I couldn't get past the first 30 seconds. Dialogue was weak, "acting" weaker, and the editing wasn't awkward enough to justify true lo-budget documentary. There was just nothing to hook me. But at least now I have something about which to laugh at the GSD&M people I meet at parties... so that was definitely worth my time.

BMW bores us, then lies about it

lh, washtenaw county, michigan — Sat, 12 Jul 2008 07:22:04 GMT

...i also appreciated the addictive nature of mr brendl who after the failed launch reappeared at his desk this time with cigar and beer (formerly blostered by phone call from his sweetheart) and the humanness/togetherness of the cake baker who seems to be about the only noncaricature native we hear speak...though he too has a bit of a translation problem (with "cherry water" for (cherry brandy was it?)...i also found it interesting how despite the loud voices at the climax i think it was perhaps only the policeman who allowed himself to hit the driver over the head (perhaps to protect him from possible harm if the launch attempt were not interrupted?) (and was it he who kicked the wing off the car perhaps?)...this as the rest of the film seemed so genuinely in the german/bavarian character as i imagine it...

BMW bores us, then lies about it

louis — Sun, 13 Jul 2008 09:45:32 GMT

Both Merz & Beemers are great performance & status conscious cars but japanese cars have the best maintenance & value for money cars but safety wise i guess it lose out.Reliability wise, jap cars are the best and not surprisingly, Toyota is now the World's best production car...so guys get your facts right before coming out with subjective opinions.

BMW bores us, then lies about it

RL, PHILA PA — Mon, 14 Jul 2008 17:27:42 GMT

wow, you guys need a life. America is a country that allows the feedom of expression and i love it. I sold cars for 15 years, and most people are truly concerened with what they want not quality,affordability, or reality. Look at the quality problems,we as Americans have a perception of superiority in our selection of all consumer goods, irregardless of affordability. I enjoy the foru, but please remember if you or anyone is impressed by what someone drives remeber this. Hitler was driven in a Mercedes,BMW supplied the German airforce with engines,VW made the german version of the iconic American 4x4 (Jeep if you are not familiar) Mitubishi made the Zero, and that most of you guys seem impressed by name brands. Have you volunteered to feed the homeless,help abused women and/or children, or truly made a difference somewhere? If not stiop the ridiculous concern about a company that wants one thing Increases in sales, which equals PROFIT. As i stated earlier get a life make a difference. good luck

BMW bores us, then lies about it

uncle albert, McHenry, IL — Tue, 15 Jul 2008 02:20:10 GMT

While it's true that Mitsubishi built the "Zero" fighter, it was designed by an AMERICAN (Howard Hughes) and the design was rejected by the U.S. military in the early '30's as an unworkable, impractical design. The only major mod that Mitsi made was to leave off about 90% of the armor, making it lighter & cheaper to produce (sounds like farmiliar Jap engineering to me).
As far as "Infinity", "Accura" or "Lexus", all I see are Datsuns, Hondas & Toyotas with inflated price tags, TRYING to be Bimmers & Mercedes.
And don't think I'm sticking up for the Krautmobiles here...When you look at the total numbers of automobiles produced vs. the quality problems all automakers have, American cars beat everybody. If G.M. spent as much time building a Caddy as M.B. does per car, they'd be perfect!
Besides, the best built car in the world means little, if it's not given proper care & maintaince.
A Rolls-Royce or a Bently can be turned into a pile of crap in 1 or 2 Ill. winters ! And don't EVEN get me started on a Maybach !
(I still miss my 1972 V-W model 412, seldom seen in the states, but easily equal to an Audi or Opel)

BMW bores us, then lies about it

uncle albert, McHenry, IL — Tue, 15 Jul 2008 02:21:08 GMT

Forgot to add, saw the commercial, it IS funny !

BMW bores us, then lies about it

Richard Smith, Arlington, TX — Tue, 15 Jul 2008 16:34:13 GMT

I would expect nothing less from the manufacturer that brought you i(idiot)drive... an olympic waste of time.

BMW bores us, then lies about it

Ken, Marlboro, Ma — Tue, 15 Jul 2008 17:03:44 GMT

I can only comment about BMW's Motorcycles and the poor response I received. Out of the blue someone from BMW calls me to ask how my purchase went. I told them it went lousy. Nothing was right or good about it. I was mislead. I was lied too. They asked me if the dealer had called me and they had not. They asked me if i wanted to hear from the dealer or from someone from BMW. I said from BMW. That never happened. I still have not heard from anyone from BMW. As a result this is the last BMW product for me. My wife could not understand why i even drove it away. Since then I bought four new Hondas, one new Suzuki, one new Kawasaki and one new Harley Davidson. Had I been treated better I may have bought more BMWs'.

BMW bores us, then lies about it

Win, ATL — Tue, 15 Jul 2008 18:41:29 GMT

Most BMW owners are wannabes attention-seekers. Anything out of Bavaria will ALWAYS be second to the ones built in Stuttgart, period!

BMW bores us, then lies about it

Tom, Scottsdale — Tue, 15 Jul 2008 22:22:43 GMT

The movie was great. Very dry humor on the one hand and very Jerry Lewisish slapstick on the other with the Nutty Professor buck teeth. I have never owned a Bimmer and if I was going to spend 80 grand on a car it would be for a a ZO6 Corvette, but BMW did a good job of entertaining, with this film.

BMW bores us, then lies about it

Oli4K, Amsterdam, Netherlands — Wed, 16 Jul 2008 12:58:22 GMT

@Anil

You couldn't be more wrong. In fact, in Europe (where I come from) BMW's are considered high quality, well-engineerd and well-built cars. A BMW is anything but average. It's the type of car executives drive to show of that they are successful (5 series is a very popular lease car). Lots of ministers are being driven around in their 7 series. The 3 series convertable is the type of car the soccer players wives drive. Not to forget the highly popular Mini that's built by BMW too.

BTW I really liked the campaign. The very short teasers, the blog and all the little snippets of information in the beginning of the campaign really got me curious.

BMW bores us, then lies about it

Brandon, Rockville, MD — Wed, 16 Jul 2008 14:45:17 GMT

Scott in Lakewood...I have an Infiniti QX4 and the car is anything but "plastic and soul-less." It's fast, smooth, reliable, and all around beautiful. Second, it costs a fraction of what a German car would, not including the maintenance that German cars require. There is no "best" brand. "Best" is relative to the buyer. I fear for Audi's future if you're a rep for them.

BMW bores us, then lies about it

MJ — Wed, 16 Jul 2008 16:44:08 GMT

I thought the commercial was pretty good. Not so sure about BMWs, though. Notoriously unreliable, costly to maintain and, with few exceptions (M3, 135i, 335i, etc.) overpriced for the performance offered. Despite what some people like to believe, BMWs are not particularly good race cars in any form close to stock. The highest performance near-stock class in SCCA racing is T1 - which has been owned by the Corvette Z06 for years. Despite costing more, there are no regular production BMWs that stand a chance against a Corvette on a racetrack. Even the old C5 Z06 whips up on BMWs. BMWs are fun to drive semi-luxury cars, but are simply not race track ready in any form close to stock. Cliff notes: BMW - unreliable, expensive to maintain/repair, low performance for the price, a favorite of non-enthusiasts - I'll pass. BMW: The car for people who don't know anything about cars.

BMW bores us, then lies about it

RMM, Montgomery County, PA. — Wed, 16 Jul 2008 20:58:05 GMT

To: Mark in Philly
Fr: Bob in Montco

Entry-level Bmers are different, but not beyond what one would expect reasonably. They've maintained 'cred', unless you enter the upper echelon of the family. Another Beast...

World of gadgets can be a compelling one to live in. I don't. But I wouldn't challenge the torques & hp of a 700 series. Probably similar to flight on The Autobahn..!

BMW bores us, then lies about it

Steve E. PHX AZ — Thu, 17 Jul 2008 12:12:50 GMT

Were you people all angry that Monty Python's "Holy Grail" wasn't historically accurate? Come on folks, put down the latte and recognize this for what it really is. It's called satire, a form of comedy, remember? And it worked, because it prompted every one of you stuffed shirts to watch the advertisement. Stop taking yourselves so stinking serious.

BMW bores us, then lies about it

Denise Vannoy, Ft.Worth, Texas — Thu, 17 Jul 2008 14:10:11 GMT

I've sold almost every make there is. Am currently selling Toyota's. The loyalty the customers have for Toyota speaks for itself..Value isn't always about the price.

BMW bores us, then lies about it

circuit burner — Thu, 17 Jul 2008 19:56:35 GMT

Sheeple have proven unreliable as to their choices.
Just because 6 out of 10 sheeple are loyal to something doesnt mean they have it figured out.
All cars are crap in 5 years anyway with the way people drive them into the dirt and neglect service.
Just because the japs have designed engines that are loose enough to survive blistering periods of worn out oil, or lack of, doesnt mean they are better.
Better for the average retard who would destroy anything of better grade, but not better by any other means.

If you see a small dent on your lexus fender, it might have been me thumping it with my finger as I walked by ... the metal toyota uses in them is amazingly cheap and thin.

BMW bores us, then lies about it

Russ — Fri, 18 Jul 2008 22:30:17 GMT

The buck teeth were a rather repulsive, unnecessary distraction, but the mockumentary was funny, simply because it was so boring and because it picked up and exaggerated some German traits. On the other hand, I can't imagine how this could be used to sell cars.

BMW bores us, then lies about it

Tim — Sat, 19 Jul 2008 01:17:50 GMT

I've owned 2 BMWs. All I can say is ... meh. The second one caught on fire spontaneously at one year old. BMW didn't have the decency to cover it and I had to file a comprehensive claim. I live in Ohio and these cars simply can't handle any inclement weather (translation: wet roads, snowy roads, slightly damp roads). The new X5 has great stability for an SUV, however.

Overall, they're overpriced and unnecessary vehicles. You're essentially paying for an emblem. I've grown up and I guess I don't need to prove anything any more.

BMW bores us, then lies about it

AlbertM Richmond, VA — Sat, 19 Jul 2008 19:35:47 GMT

If you don't think this is funny, you don't know Germans. Humor does not always have to be obvious. However, for those of us that have lived there and work with them, it is a perfect parody.

BMW bores us, then lies about it

john las vegas — Tue, 22 Jul 2008 03:27:41 GMT

who the hell cares! its a damn commercial. people have to get off the computer and go outside.

BMW bores us, then lies about it

Edward Chicago, IL — Tue, 22 Jul 2008 18:31:39 GMT

FW: Car Journalists are Suckers for BMW (one admits it here)...

http://www.motortrend.com/features/editorial/112_0808_asphalt_jungle/index.html

BMW bores us, then lies about it

Ed R, Chicago, IL — Tue, 22 Jul 2008 18:38:14 GMT

BMW Sales down by 3.9% 1st 6 months of 2008...

http://www.forbes.com/feeds/ap/2008/07/01/ap5174744.html

BMW bores us, then lies about it

Ed R, Chicago, IL — Tue, 22 Jul 2008 18:59:45 GMT

Your sales data on Audi products is not as correct as you think it is... see link below...

AUDI OF AMERICA REPORTS INCREASED JUNE SALES AND MARKET SHARE

- Audi the only luxury brand with year over year increase
- Segment market share increases 1.8%
- Audi posts sales increase of 5.3%
- Audi A4 sales up

http://www.media.audiusa.com/article_display.cfm?article_id=10031

BMW bores us, then lies about it

Bill A,, Kelso, WA — Wed, 23 Jul 2008 19:56:10 GMT

I like German Cars. Porsche, Audi, Mercedes, BMW, Volkswagon. I would say these are the best cars in the world. I have 3 Porsches (11 years), 3 BMW's (14 years), 2 Mercedes (4 years), a couple of Fiats (34 years), a Volvo (26 years)and a Peugeot (22 years). The Porsches are fast and reliable. The BMW's comfortable, fuel efficient, fast and well engineered. The Mercedes are very comfortable and well engineered. The Fiats are fun and inexpensive. The Peugeot (a diesel) comfortable but expensive and difficult to work on. All were purchased used. I perform some repairs and hire out others. The BMW's have required the least service. My experience with Asian cars is limited to one MR2 that was sporty but w/o much soul. Resale values show most German cars retain their value better than most other cars. 1970's and 80's 911s still go for $20,000 - $30,000.
Many city police dept's went to BMW motorcycles because of their reliability and resale values. Mercedes seem to be the most expensive cars in the world but there doesn't seem to be any shortage of new ones on the road. 92 500SL is a blast to drive although it doesn't pass many gas stations. My employer gave me a 05 Ford Exploder to drive. I see why it's hard to get excited about cars if you drive a truck, SUV or minivan. Why deal with a throughbred when a mule will get you there? Consumer Reports says the mule was a great value and needed the least maintanence. Some people will never get it. Drive what you like or can afford. Everybody loves my throughbreds, especially me. Don't watch TV so I missed the commercial.

BMW bores us, then lies about it

Bryant Hatch, Provo, Utah — Thu, 24 Jul 2008 20:28:01 GMT

I own a Z4. Love it. I'll watch anything to do with BMW. The Z stands for Zip and Zowie.

BMW bores us, then lies about it

Peele Sequoia, Richmond, Va. — Fri, 25 Jul 2008 19:35:20 GMT

Well you've all heard the joke...
What's the difference between a porcupine and a BMW? The porcupine has pricks on the outside!

Oh how true! Stay out of the left lane posers!

BMW bores us, then lies about it

Rick Cove, Fredericton, New Brunswick, Canada — Tue, 29 Jul 2008 06:06:10 GMT

My my my;
You are all arguing about who builds the better cars rather than this bit tongue in cheek commercial. B.M.W. makes superbly engineered cars. I can't afford them. So does Toyota. Those I drive. It all has nothing to do with this ad. Here is a BIG SECRET. The folks that build and sell B.M.W.s have a sense of humor! They always have. I remember years and years ago reading an ad in the Globe and Mail (the closest we have to a national newspaper in Canada), about the newest Beemers which had powerful lasers just in front of the front wheels to melt the snow and ice just before the wheels made contact with the pavement. For a second or two my mind went WOW, this is great. The ad was very convincing. I am trained in law, not engineering, but have a broad education, and had recedntly been looking at new winter tires and the physics behind the problems of winter driving.....and like I said for a second I thought this was a great idea.
and then the date of my newspaper dawned on me.
It was April first!!
I chuckled.
Ever since then I note their ads and often, on that date they make some sort of semi believable claim to automotive breakthroughs on that date; though I haven't seen any the past few years.
I personally think that this sort of sense of humor from the manufacturers of one of the most finely engineered automobiles on eart is a good thing.
I hope they keep it up. We all need a chuckle.

BMW bores us, then lies about it

P Roman Sacramento CA — Tue, 29 Jul 2008 23:37:07 GMT

BMW is well advised to replace the USA/ North America advertising team.
The cars speak for themselves.] and do not need many words. Thei are close to perfect except for electronics where the Japonese have much better.

The design for new X5 is overdone. BMW should go back to the drawing board and reverse to the classic tyling of 2002-2006 models.

BMW bores us, then lies about it

Thu, 14 Aug 2008 10:09:41 GMT

Your blog perplexes me. It's called Ads of the Weird but are you trying to critique ads, point out weird ads, rant, sound clever, beat your chest or just raise your profile? I fail to see what is "weird" about this publicity stunt. It just a marketing ploy. You plugging it here is playing straight into their hands...

BMW bores us, then lies about it

JM Phila PA — Mon, 09 Mar 2009 18:54:26 GMT

I've yet to meet a BWM driver (including the owner of the company where I work) who wasn't a rude, self-absorbed jerk. Smart, but a jerk. These automobiles are craaaap. Broken this, loose that, exhorbitant dealer service rates. Unbelievable. What's worse is that broke, in debt individuals "have" to drive one and wind up "fleasing" one of these pieces of junk. I'm not picking on BMW, this unfortunately also applies to Audi, and VW both which I've owned (and subsequently sold). Some of these bimmers may look good, but overall, they pretty much suck. Oh, and my Subaru WRX/STI (of which I own three) will blow them back to Bavaria just about any day of the week, save money on gas, have AWD, and requires little or no maintenance to boot. So, stop showing off just how broke and poor you really are -- ditch the bimmer.