Random acts of meanness

DC, Los Angeles, CA — Tue, 03 Jun 2008 12:52:40 GMT

When did Chester turn evil?

Random acts of meanness

STEVE S. — Tue, 03 Jun 2008 13:52:06 GMT

ALLISON LINN , GET A LIFE. FIND SOMETHING IMPORTANT TO REPORT ON. THE ADS ARE FUNNY. I HAVE BEEN A TARGET OF A CHEETOS PRANK AND YES, IT WAS FUNNY AS HELL. THERE IS NOTHING MALICIOUS ABOUT THESE ADS. YOURE THE ONLY ONE TRYING TO START TROUBLE.IF YOU ARE THAT DESPERATE TO GET A STORY IN PRINT, PERHAPS IT IS TIME TO CONSIDER A NEW CAREER.CHEETOS ROCK!!!

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shannon sutton (weston, ct) — Tue, 03 Jun 2008 14:02:47 GMT

Thi is what is wrong with this world. Is it NOT okay to be mean to others, it is NOT okay to destroy other peoples property. These ads are NOT funny in the least. I am a marketer, and not that old (34), and I find these ads offensive if I am the demographic that is supposed to find this appealing.

Shouldn't we all be trying to make the world a better place?

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Venus Doom, NJ — Tue, 03 Jun 2008 14:20:08 GMT

Isn't there also one where a couple guys make beards out of Cheetos and confuse the living crap out of a lady behind a desk? I thought that one was funny, only because no one was hurt and there was no property damage; the only damage they caused was to the poor woman's psyche, since she'll probably obsessively puzzle over the meaning behind the whole thing until she ends up sobbing in the fetal position, but that's all in good fun, isn't it?

Anyway... I didn't exactly laugh out loud at the random acts of meanness, like the laundromat ad, even though we all want to do something like that from time to time. Most of us, however, simply exert our frustrations through aggressive behavior in traffic, behavior in which we would never engage when face to face with another person. Unless, perhaps, we're armed with a shopping cart. Man, it was funny when, as an adult, I watched my mom nearly ram another lady with her shopping cart and then mutter, "Well, then get out of the damn way." But I digress.

If only I had a bag of Cheetos within reach... I'm itching to stuff them up someone's nose in the worst way.

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Peter Stuebing — Tue, 03 Jun 2008 14:54:19 GMT

With all the ways to sell a product Cheetos had to choose this. Disgusting and in this case they have lost another customer.

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SG, Florence, KY — Tue, 03 Jun 2008 15:11:33 GMT

I just watched the commercials on You Tube and thought they were hilarious! Good job Cheetos marketing team...

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ARM, Bothell, WA — Tue, 03 Jun 2008 15:59:33 GMT

"We’ve heard a lot of talk lately about how young people in this country want to feel inspired. The makers of Cheetos apparently think that they want to be inspired to do mean things to other people."

The "Orange Underground" ads are not aimed at young people. Slate's Ad Report Card tackled these ads back in March and reported "According to Cheetos brand manager Tyler Reeves, a full 60 percent of all Cheetos consumption is by adults."

With Cheetos being perceived as a child's junk food, eating them becomes something that adults want to do - but shouldn't do - like putting cheesey snacks in someone's laundry. The ads make eating Cheetos a "safe" trangression for adults - something you aren't supposed to be doing, but CAN do, without anyone getting hurt.

We all want to do things we know we shouldn't, and there's a certain trill in trangression, Cheetos is hoping to use this to their advantage.

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aliuro phila, davenport, fl — Tue, 03 Jun 2008 16:15:43 GMT

its not cool to be mean to people who are different chester ;(

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Stefan Jackson, Queens, New York — Tue, 03 Jun 2008 16:40:59 GMT

Those that find these asinine ads funny are simple-minded. Those that actually like the product have no taste. Nuff said.

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Gort, Fountain Hills, Arizona — Tue, 03 Jun 2008 16:43:11 GMT

Sorry, but I don't buy ARM's rationalization. I think Cheetos screwed up by offending more people with these ads than enticing people to buy their product. It certainly didn't encourage me to buy a bag...

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Joe Sixpack — Tue, 03 Jun 2008 16:45:50 GMT

Looks pretty cheesy.

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christopher solis, austin, texas — Tue, 03 Jun 2008 16:56:06 GMT

I've seen these ads. I think it's one of the most ill-conceived in some time. Superseded by the recent energy drink spots that are target marketed to late night carouser and one night stand participants.

Wow. I realize these marketing departments are probably being staffed by Gen Y'ers, but come one. Did their parents teach them no distinction between class and classless?

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Julian Casablanca — Tue, 03 Jun 2008 17:20:29 GMT

Love the ad's! clever!... ad's that bring a smile go the distance in sales.. plus who doesn't love a good prank.. anyone that downs theses ad's obviously lives alone with a cat possbilly two.

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m Boggs Baltimore, Maryland — Tue, 03 Jun 2008 18:17:02 GMT

I think there's enough violence in the world today without our commercials promoting it. I hope they don't run these hateful things during prime time when kids can see them. I will not be buying Cheetos.

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Chelsea, Hampton, VA — Tue, 03 Jun 2008 18:26:55 GMT

Really? Your next story can be about the death of competent journalism. It's a commercial, not aimed at the GTA audience (as much as all out of touch people like to use this reference to seem like they're not so dreadfully unaware) but to the overwhelmingly strong viral video market. In case you haven't noticed, a stale commercial of a Ford truck driving over mountainous terrain isn't garnering very much interest, whereas the newer idea--that speaks strongly to its target audience--is getting a lot more. And when was the last time you ate Cheetos? Maybe you ought to consider that you were NOT the target audience, and it does a hell of a job reaching the intended viewers. Moron.

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greg, pinecrest fl — Tue, 03 Jun 2008 18:36:56 GMT

third graders probably think these ads are insanely funny. I just change the channel and not buy cheetos.

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Fred Dungan Riverside, CA — Tue, 03 Jun 2008 18:43:17 GMT

GREEN UP AND SAVE THE PLANET. KILL CHEETOS, SMASH THEM! SILLY RABBIT, CHEETOS ARE FOR OVERWEIGHT WHALES.

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Natural Progression At Work — Tue, 03 Jun 2008 18:54:12 GMT

The only issue I see here is that the commercials promote prank 'one-upmanship' and invites others to post their own creative 'random act of cheetos' to encourage and 'inspire' others.

It won't be long before the one-upmanship gets out of hand and someone gets legitimately hurt. I only have to mention the foolhardy 'dry-ice bombs' and diet-Coke/Mentos YouTube fodder.

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Show some responsibility, Bridgeport Conn — Tue, 03 Jun 2008 18:56:23 GMT

The third-graders you look past today will be the teen-agers tomorrow who think it's "insanely funny" to beat homeless people to a pulp.

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Elsie E Connelly, Lincoln, NE — Tue, 03 Jun 2008 18:57:44 GMT

I have not seen the ads, but was the butt of a sort of similar type of joke (?). I was out of the office on funeral leave, I came back and my supervisor had stuffed my adding machine, and my computer keyboard with the paper punches out of our machine, it was not funny, I had just buried my mother. Same diff here. If this is what passes for humor these days, the end times are near.

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Steve, Kansas City — Tue, 03 Jun 2008 18:58:09 GMT

Dude, these ads are hysterical and I'm 48 years old baby! If you don't think these are funny, then I recommend the Lawerence Welk Show as an alternative.

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Carl, Prescott Valley, AZ — Tue, 03 Jun 2008 19:08:42 GMT

Junk food = junk commercials. So what did you expect?

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Kathleen, Helena, MT — Tue, 03 Jun 2008 19:14:55 GMT

Mean isn't funny. Ever.

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John Doe, Seattle, Wash — Tue, 03 Jun 2008 19:46:30 GMT

twiiiiiiiiiiiiiiiiiiix!

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jeberly — Tue, 03 Jun 2008 19:55:42 GMT

Just like the Dr Pepper adds, teach low morals.
I for one shop when and where I can to buy anything but Frito/Lay...

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DG, Philadelphia, PA. — Tue, 03 Jun 2008 19:55:54 GMT

I think that anyone who takes the time to complain about the "evil" being portrayed in these commercials, rather than to address the real evils going on in life, have a superabundance of free time on their hands. Now, I can totally understand and respect someone's point of view being different than mine in not thinking these commercials are friggin hilarious. But, to actually get paid to bitch about it?

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Erich, San Antonio — Tue, 03 Jun 2008 20:11:13 GMT

Look, they did it for the lulz. Why go bawwwwwwwwwwwing over it?

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Chris, Philly — Tue, 03 Jun 2008 20:15:17 GMT

Probably the same marketing co. that came up with the Cinnamon Toast Crunch commercials where kids talk to adults like they're idiots because they can't "see why kids love CTC." "Nice try, Sherlock"

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Tom, Kansas — Tue, 03 Jun 2008 20:21:04 GMT

It sounds like everyone that doesn't like these ads need to lighten up just a bit. It's called humor and the world would be a better place with a lot more of it!!! Since you dont find it funny, maybe you should lock yourself in your house and throw out the television and stick to staring at the walls!!!

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Julia Turner — Tue, 03 Jun 2008 20:23:20 GMT

I'm not old, nor live alone with 2 cats, nor am I simple-minded.and... I used to purchase Cheetos....not anymore. Mean is not funny.

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Cruse Control — Tue, 03 Jun 2008 20:27:09 GMT

Caps Lock is cruse control for cool people.

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Cody, San Antonio, TX — Tue, 03 Jun 2008 20:28:50 GMT

These commercials are funny! The sad fact is that the general public is becoming more self-centered and egotistical by the day. In light of that, I can think of several people who need some cheetos shoved up their noses!

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No more Cheetos, Texas, USA — Tue, 03 Jun 2008 20:29:12 GMT

I just think it's all stupid and juvenile. Most people aren't going to do this kind of thing, anyway, but regardless of that, it's a forgettable and unimaginative ad campaign at best. Not worth getting upset over. Really, advertisers can do better - but what do you expect? The caliber of advertising as a whole these days is pretty assinine. Apparently, marketing departments across the board think American consumers are just a bunch of stupid sheep who have no capability of serious or contemplative thought patterns.

Quite a few of them are, and will chuckle wryly at the TV while watching these advertisements and simulatenously stuffing their fat faces with modified corn starch deep fried in lard and coated with bright orange powder. Then again, some of us aren't going to eat crap like Cheetos no matter what dumb commercials are played about them. To each his own, I say.

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Jen Albany NY — Tue, 03 Jun 2008 20:29:49 GMT

Boring & childish...That's what Random Acts of Cheetos are.

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Bryan, Honolulu, Hawaii — Tue, 03 Jun 2008 20:31:38 GMT

Unfortunatly, this seems to have become a part our culture. A few of these commercials depict behavior that is simply not tolerable. I understand that these are "Just Advertisments", but really who would do some of the outrageous acts depicted? I see nothing wrong with the product itself, but my idea is, Why can't we have a more vivid, realistic, non-transgressive commercial for this product?

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Shut Up Already, NV — Tue, 03 Jun 2008 20:33:08 GMT

Hey Elsie Connelly, with your "end times" comment, what does that have to do with stupid Cheetos commercials? The "END TIMES" have been near for loonies like you for about 2000 years... I don't think some dumba$$ ads for junk food is signalling that we're any closer to your apocolyptic predictions coming to fruition.

Yeah, the commercials are tasteless and a waste of marketing talent (if any's left in the world) but seriously, end times? Puuh-leeeeeeeeez.

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Mike Baltimore — Tue, 03 Jun 2008 20:37:13 GMT

Wow, some people are wound so tight. Relax, its just commercials. And dont use the "it teaches kids to be mean" card. If you are letting the TV educate your kids, then you/they have some serious problems.

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Alison, Baton Roueg, Louisiana — Tue, 03 Jun 2008 20:51:05 GMT

Why doesn't someone write about the horrible herpes and tampon commercials?? That is what is disgusting while trying to watch television with your children.

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DG, Philadelphia, PA. — Tue, 03 Jun 2008 20:57:52 GMT

Harmless pranks are funny. Promoting promiscuous sex is not. Read Allison Linn's blog about the new AMP Energy Drink ads - "The Walk of No Shame".

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Howard, Toronto, Ontario Canada — Tue, 03 Jun 2008 21:01:29 GMT

Let's all give a big thank you to Seinfeld for promoting this type of behaviour.

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William — Tue, 03 Jun 2008 21:07:03 GMT

I have called the parent company Frito Lay (motto - Good Fun) to advise them we would purchase no more products from them. That is known as a non-random act of consumer choice

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William, North York, Ont. Canada — Tue, 03 Jun 2008 21:13:06 GMT

Cheeetos has shown us what makes Canadians different from Americans.

http://www.thestar.com/ActsKindness/article/190134

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cakeordeath — Tue, 03 Jun 2008 21:26:18 GMT

Yeah, these ads are dumb. The only funny one was the guy with the cheeto beard. The malicious ones are just boring--as boring as all malicious people are. Besides, cheetos smell like dirty feet.

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Dianna, Newberg — Tue, 03 Jun 2008 21:37:19 GMT

This is a mean culture in general. Witness the adulation of celebrities and the joy we take when they screw up.

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Debbie Germeroth — Tue, 03 Jun 2008 21:45:39 GMT

It's not a question of age it's more a question of maturity. My 10 year old thought they were funny my 17 year old said stupid. hmmm.

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That's a Hoot! Columbia, SC — Tue, 03 Jun 2008 22:03:45 GMT

It has nothing to do with people needing to 'lighten up' and see the 'humor' in it. Sure.. people with enough maturity to see the humor beyond the juvenille antics can enjoy such things but we're talking about 15-30 second advertising spots that's pushed day and night on multiple channels to mixed audiences. Law of averages dictates that you will give someone a bad idea.

The media is to blame for desensitizing our culture today. I can remember in the 50s and 60s when one murder made news and was pure shock. Today, it's just another thing unless the victim dies in some spectacular way or was a celebrity. It just has to be said that you can't glamorize or make light of abusive behavior all in the name of 'humor'.

Yes.. parents should/could have better control on the matter... IF they were at home more and not struggling to make ends meet by having BOTH parents at work (if the children are lucky enough to have both at home).

When you blow off morality, you'll get the benefit of it one day when they use your mom's death as comic filler in a news story or they'll interview you after you lose your job and put it on the whine-of-the-week section of your local news blog.

Maybe we will see the humor in that too...

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Mike Welter — Tue, 03 Jun 2008 22:21:09 GMT

Excellent work, Chester. You have gained a customer here.

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markuting jeanus — Tue, 03 Jun 2008 22:28:50 GMT

Thanks for the article, or rather, the link to the Orange Underground website within your article. After the day I had today, I really needed to LMAO. The intro clip (where the guy goes over the rules) is classic. Every time it starts over, it's different. Every single iteration had me laughing so hard and so loud, I feared I would draw a crowd to my cubicle. In watching all of the OU video clips featured in the intro, I found none that were really offensive; rather, those in question simply just failed to be funny. Filling the guy's office with Cheetos? How can anything so unrealistic even begin to be taken as "mean"? The guy smearing Cheetos on the $83,000 painting? That was hilarious and really well-done from a comedic standpoint. The painting was obviously something created in 2 minutes, 10 minutes bfore they filmed. It would be a whole different story if someone taped their friends sneaking under the ropes at a museum and grinding Cheeto dust on a priceless Van Gogh. *That* would be malicious, offensive, cruel, and desctructive...and definitely not something to glorify. None of the clips I watched glorified vandalism in any way. It was all just silly. These clips I watched, I assume, were just the homemade uploads, and not the actual commercials running on TV. I am going to frequent the OU home page, not to pick up tips on how to vandalize one of my co-workers' cubes, but just to put me in a good mood and prepare me for the stress that lies ahead...

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markuting jeanus — Tue, 03 Jun 2008 22:43:46 GMT

I should qualify my previous post by saying I don't own a TV. I mostly find the concept of television today to be akin to running a hose from the public sewer into your living room, gathering the family around the outlet nozzle, and turning on the pump. Thus, I have not, and probably will not, ever see the terribly offensive Cheetos commercials.

The web site is bloody funny, tho...

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John Doe, Seattle, Wash. — Tue, 03 Jun 2008 23:14:09 GMT

I for one think Lawrence Welk is hilarious. A vun, a twoa, a threea, lets get down and get funky boys and girls!

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mahrkitn ginuos — Tue, 03 Jun 2008 23:26:07 GMT

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EyeRoller, Anchorage, AK — Tue, 03 Jun 2008 23:31:41 GMT

These spots are hilarious. It doesn't take a Masters to figure out they're a joke, either. Maybe Cheeto's marketing department gave their viewers the benefit of the doubt, thinking they had common sense.

In my opinion, the people offended by the so-called "Cheeto Violence" (give me a break, it's puffed corn) are also the epitome of our soft, whiney, self-entitled, I'm-gonna-find-any-reason-to-get-offended-I'm-a-little-prince/princess society.

This is coming from a hard working, fully employed, mother of 4 who is raising her children to be real, hard working, selfless people... oh, with a good sense of humor too!

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Free_toe lay_me — Wed, 04 Jun 2008 00:10:12 GMT

Isn't the real prank on the ones who eat thoses things? I mean really, what are they? A fried "something" with some quote unquote "cheese dust" on them?"
I'll stick to tater chips.

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Free_toe lay_me — Wed, 04 Jun 2008 00:10:13 GMT

Isn't the real prank on the ones who eat thoses things? I mean really, what are they? A fried "something" with some quote unquote "cheese dust" on them?"
I'll stick to tater chips.

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John, AZ — Wed, 04 Jun 2008 00:16:10 GMT

All you people complaining about how "this isn't journalism" or how "their are bigger evils in the world to report on", I have to say you are plain stupid. Their are hundreds of articles on the same issues in the world every day, one reporter not reporting on them makes you people stupid. Second this is journalism and she is reporting on something that encourages people to do destructive and malicious things. I havent seen any other articles about these terrible commercials so I say thank you. I feel the same way, I watch the commercials saying if somebody did that to me I would... (well I have anger management problems), do something not good in return. Again to the critics your points are as worthless as you're University of Phoenix degree's.

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Carol, Calif — Wed, 04 Jun 2008 00:20:15 GMT

I've seen these commercials and they don't make any sense. I just don't get it - what are they trying to say? Vandalism and meanness are cool? It's ridiculous - they aren't funny, they aren't anything.

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Bob Dog, Boondocks, NC — Wed, 04 Jun 2008 00:20:17 GMT

I suspect that this commercial is subliminally suggestive that cheeto consumers respond with a hostility to anything that could be seen to reflect negatively on them..

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Jane Doe — Wed, 04 Jun 2008 00:25:42 GMT

humm, even e-coli was good advertising for Jack in the Box. All the ruckus ABOUT the commercials is really the best advertising Frito Lay could ask for... I'm sure Chester thanks both sides of the argument for the free publicity.

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nail diva — Wed, 04 Jun 2008 00:41:05 GMT

"Yes.. parents should/could have better control on the matter... IF they were at home more and not struggling to make ends meet by having BOTH parents at work (if the children are lucky enough to have both at home). "

Ya just had to pull the "both parents at work" card, didn't ya? I work because I CHOOSE to work. My son has both parents intact, as well as extended family and a great church family.

Just becasue I work doens't mean I can't or don't put just a much effort into governng what my child hears/sees/reads as a stay home mom. I know plenty of kids at my son's school (where I volunteer 1 day a week-even though I work-do you?) with stay home moms who are completely out of control. Working or not working has nothing to do with being a diligent parent and neither does being single or married. As a parent I do what I have to do to make sure my son is healthy, happy, educated, kind, moral and not watching junk tv or listening to junk music. You make time for what is important, period.

Oh, yeah, I don't like the Cheetos ads either.

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Eeboo Varquahr — Wed, 04 Jun 2008 01:13:34 GMT

There aren't too many worse things you can put in your mouth than Cheetos, and no commercial is going to make intelligent people with serious respect for their own bodies eat such valueless swill. If they fed that crap to animals, they'd be prosecuted for abuse and sent to jail. People who actually watch and enjoy commercials of any kind are basically tools.

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J-Cid TN — Wed, 04 Jun 2008 01:59:24 GMT

I think that the point of these commecials aren't about the acts of malevolence as much as it is about getting the product to stick in your mind.

The commercials have odd, strange overtones to it. And I think they want it to be like that because it will supposedly make you remember it more. It "stands out" from the other commercials in a different way.

It's somewhat similar to those skittles ads.

Either way, I'm kind of indifferent to it.
I don't eat a lot of cheetos and snack foods.

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Greg White — Wed, 04 Jun 2008 02:20:50 GMT

Who Cares! You gotta be kidding me.

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cassandra — Wed, 04 Jun 2008 02:26:30 GMT

cheetos beard and cheetos up the nose = funny. no harm done. cheetos in some poor stiff's laundry = not funny. sorry, property destruction is just not funny.

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T. Redfield — Wed, 04 Jun 2008 02:40:23 GMT

Does Frito Lay want me to have images of Cheetos up noses and in other yucky places when I see a bag of their product? This doesn't make them very appealing to me.... yuck....

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OnionHead, Las Vegas, NV — Wed, 04 Jun 2008 02:43:22 GMT

The ads remind me of my hick neighbor. His idea of a vacation is to sit in his garage and stare meanly at passerbys. I have more of a life and I hope you do to.

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Ryan, San Jose, CA — Wed, 04 Jun 2008 02:54:56 GMT

Sounds like they tried to one up the Messin' with Sasquatch commercials but failed horribly.

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Dave C, Houston, TX — Wed, 04 Jun 2008 02:59:28 GMT

One comment above was why attack the commercials when there's "real evil" in the world. Most of us have to deal with the small evils every day, and these commercials glamorize behavior that actually hurts people. Certainly society coarsens over time, but like the guys who think it's funny to beat up homeless people, or their rivals at school, there is a limit. Most people of any age would put that limit at property damage and actual emotional pain. Who could that possibly be funny to?

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BT, Austin, TX — Wed, 04 Jun 2008 04:23:32 GMT

I'm amazed at how determined some people are to live in a sterile world of total political correctness. Live people!

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Tom, Lexingon, KY — Wed, 04 Jun 2008 06:11:32 GMT

Thank you for letting me know who to sue when these snacks are used to vandalize my property.

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Joanna, Sugar Land, TX — Wed, 04 Jun 2008 06:16:09 GMT

wow, everyone needs to put down that wagging finger and relax! Maybe its not your kind of humor, but you're treating this as some sort of conspiracy against good. A commercial sells the product, not morals.

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Travis Carr Korea — Wed, 04 Jun 2008 08:28:32 GMT

I GUESS SOME PEOPLE CANT TAKE JOKES TO MUCH SERIOUSNESS COME ON LIGHTEN UP ITS ALL IN GOOD FUN EVERYBODY IS ALWAYS LOOKING FOR SOMEONE TO BLAME THERE PROBLEMS THESE COMMERCIALS ARE HILARIOUS

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travis carr korea — Wed, 04 Jun 2008 08:31:07 GMT

and its not always about maturity its about how your raised if your parents raise you right youll know right from wrong, again we need to stop blaming everybody else for our problems.... excuse me your problems

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Gena, Montreal, Canada — Wed, 04 Jun 2008 13:37:46 GMT

I think it's absolutely hilarious. Lighten up people. If you're going to watch a commercial and suddenly feel the urge to copy it and be mean, then you're a tool. end of story.
peace!

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Devon J., Pittsburgh, PA — Wed, 04 Jun 2008 13:41:38 GMT

Lady I'd probably cry about it if I were you. Call me crazy, but the last time I checked Chester Cheeto isn't going cause an epidemic of 'evil' across the U.S. You totally miss the point, and Chester hates you for it.

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Ann Archison, San Francisco — Wed, 04 Jun 2008 13:49:04 GMT

Why can't we discuss these articles without attacking each other? We're all entitled to our opinions. If all one can do is hurl insults at another writer, perhaps it would be wiser to leave real criticism to those who have something constructive to say. (And why are those comments being posted at all? MSNBC's rules state: "We will only approve comments that are ... not attacking the comments of others.)

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John Doe — Wed, 04 Jun 2008 14:33:50 GMT

markuting jeanus is out of his mynde! What indication have you ever seen that the general public is in any way sophisticated in its thinking and critically evaluates the comedic styling of advertising? They numbly gaze at the phosphorescence and have their behavior and attitudes subtly modified by the messages they (choose to) receive. Any communicated idea that is not debunked, refuted, or rebutted is ACCEPTED. While the advertisers are paid to make an impression that will influence the snack-buying public to purchase a particular product, the method they choose also teaches and reinforces lessons on acceptable actions, attitudes, and behaviors, and a lot of what is currently being taight as acceptable (because no one speaks out against it) IS NOT!!!

Yet another symptom of out degenerating society and our trending away from civility (which is NOT a bad word, by the way).

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Heather, Florida — Wed, 04 Jun 2008 14:59:50 GMT

I think that these commercials are teaching children that it is okay to be mean and pull mean pranks on others. These commercials are going against what most parents want. We are trying to teach our children that it is wrong to be mean and hateful to others.

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angry mama — Wed, 04 Jun 2008 15:22:46 GMT

Hope they are ready for lawsuits when kids start getting out of control and actually hurt someone.

My son is highly contact allergic to dairy and thereby cheetos cheetos up his nose could literally kill him. Thanks frito lay for helping the millions of american families with Life threatening food allergies.

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Chris Kovac — Wed, 04 Jun 2008 15:22:56 GMT

The ads are not funny and is leading to the ruining of America. I am glad you reported on this. I am going to start a boycott of Cheetos.

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Cherryl, Collegeville, PA — Wed, 04 Jun 2008 15:23:18 GMT

Junk food, junk ad, junk ethics, junk morals. Perfect combination! This whould be why I am NOT a cheat-oh's consumer.

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Rebecca, Nottingham, PA — Wed, 04 Jun 2008 15:49:41 GMT

My family finds the Cheetohs ads either silly or hilarious - the same way we find old "Tom and Jerry", "Road Runner" and Warner Brothers cartoons funny. (and then there were the Three Stooges. . .)Those old shows didn't make us run out in the 50's and 60's and do to others what the cartoon characters were doing to each other - simply because we understood it WAS A CARTOON DESIGNED TO MAKE US LAUGH!! Of course, the 70's and 80's came along, and the emergence of politically correct sappy non-violent cartoons . . . and a corresponding rising rate of violent acts perpetrated by young folk over time. Hmmmmmm. Seems to me it's the parenting skills that have fallen by the wayside here. Personally, I (and my kids, who are in their teens) are WAAAAY more offended by the sexual content of MANY commercials these days. That said, I am one of those people that has never bought anything as a result of a commercial I saw. Advertising dollars are lost on me, and I'm usually one to turn off the TV in frustration because of the proliferation of ads interrupting something I'm trying to watch. . . .

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Melissa — Wed, 04 Jun 2008 16:12:52 GMT

I am in shock of how many people want to comment on Cheetos adds! Too funny.

Random acts of meanness

Tonya Cheetoville USA — Wed, 04 Jun 2008 17:18:16 GMT

Gimme a break ! Some of you people are taking this way to far. Lawsuits against Frito Lay for some kids being mean! Wake up! Kids are mean in general you may think your kid does no wrong but don't we all do alittle wrong every now and then without the influence of Chester ! These commercials are fantastic ! They give me a good laugh and I think that is what they are supposed to do.. I am not gonna go stick a Cheeto up your nose unless you give me a reason to..like snoring too loud I am sure many of you lay in bed next to your significate other and wish they would stop snoring.. I know I have many times and even thought about the Cheeto thing just haven't done it YET ! Also stop critizing people for thinking a commercial is funny or not.. This is America land of the free where all of us are entitled to our opinion and it doens't make us bad people because we eat cheetos instead of apples for a snack Or because I think something is funny and you don't ..just chill out, take a minute to think before you go ranting and raving about something like a Cheetos commerical. Don't we as a society have alot more to worry about then a commerical ! and if you don't like it change the channel..again we live in America where you have that right ! (also if you boycott cheetos u should boycott Pepsi products, Pizza Hut and KFC their all owned by the same corporation.)

Random acts of meanness

Rob — Wed, 04 Jun 2008 17:30:09 GMT

Cheetos wins. They gots us talking and thinking about Cheetos.

Random acts of meanness

SUE MENICI — Wed, 04 Jun 2008 17:33:18 GMT

I AGREE, IT'S NOT FUNNY, AND PROMOTING MEAN
IS WRONG..I'M BOYCOTTING CHEETOS..IT'S WRONG

Random acts of meanness

Anonymous — Wed, 04 Jun 2008 17:43:09 GMT

You know what is juvenile? Adults swearing off a product, junk food by the way, because they saw a commercial of a CARTOON character influencing "meaness". Who are you, Mr Rogers? Go put on a PBS special and you won't have to look at the commercials anymore. And don't forget to let your child out of his/her secluded box in the basement.

Random acts of meanness

carl - hudson ohio — Wed, 04 Jun 2008 17:55:25 GMT

this cheetos advertisement is not what is wrong with society - it is the tree-hugging, put our kids on a baseball team that when they play games no one actually wins - everyone wins, suing a bully's parents, coddling, liberal, living green but driving an SUV, soccer mom, stay at home dad, *explicitive deleted* who think the world should bow at their feet and the world should try not to offend them because being offended is so terrible. these type of people are making the world a terrible, humorless, pot stinking joke! way to go cheetos!

Random acts of meanness

George, Matawan, NJ — Wed, 04 Jun 2008 18:35:56 GMT

Someone puts cheetos in a dryer and someones laptop, and everyone freaks. Forget about the different body spray and wash commericials. I dont get the urge to slam my head against the wall after I shower with the body wash. My girlfriend and her friends dont feel the need to jump on me after I spray my Axe.

The commercials just show what EVERYONE wants to do in the situation, in these cases with Cheetos.

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Linda92595 — Wed, 04 Jun 2008 18:36:02 GMT

Oh great just what we need...more idiotic commericals played ad nueaseum day and night. I've seen the commericals, with two teen-boys it hard not to have them shoved in my face. However, both my sons thought they were stupid even though they did make buy Cheetos because of them.

Random acts of meanness

John Doe, Irving,TX — Wed, 04 Jun 2008 19:30:35 GMT

People, People, People.

This is not something new for the company that presented us with the iconic Mexican Hero -- The Frito Bandito. We have, of course, reconciled that issue 30+ years later. NOT.

Marketing is driven by several things; finanical reward, brand recognition and cost effective publicity. The movement of product is an essential element in acheiving those ends. What better way to move mass quantities of a food product made from corn, than to dump it into an open car 39 gallons at a time.

The unforseen consequence of such activities is our becoming desensitized to their impact on the greater psyche. Marketing, at its best, is informative. At its worst, marketing becomes pernicious and the insidious propaganda of hidden agendas.

Mean is Mean.

War? What war? I was in Switzerland

Random acts of meanness

a 25 year old, Dallas, TX — Wed, 04 Jun 2008 19:49:49 GMT

I'm going to go buy some stock in Kleenex because there sure is a lot of crying on here about a 26 second Cheetos commercial.

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Keri, Mesa AZ — Wed, 04 Jun 2008 20:43:23 GMT

Just as Nell Carter said, "Give me a break"!!!

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Tim — Wed, 04 Jun 2008 20:45:16 GMT

the guy who puts uses his Cheetos to upset the OCD guy is reeeeeally hot.

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Laurie Fraser — Wed, 04 Jun 2008 21:24:17 GMT

Let's face it, some people think Adam Sandler is funny and Mad Magazine and Jerry Seinfield...I cannot stand any of these "funnies". I guess it's the same with Cheetos...I've got better things to do with my time than to watch or care about about inane snack food commercials. But they might cheer someone up who otherwise might be SAD...or something!!!??? Oh, God, I'm responding to a CHEETOS BLOG! Help someone, drag me away from the keyboard...dumb commercials are on the tube every 2.1 seconds..mean and otherwise and Cheetos certainly doesn't have the market on idiotic ad campaigns!

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Somebody in DC — Wed, 04 Jun 2008 22:04:09 GMT

Comedy is like any addictive drug, the limits must be continually stretched to give the same high.

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ART San Diego — Wed, 04 Jun 2008 23:06:52 GMT

I'm sure that the folks over at Cheetos are really concerned about losing a couple of uptight customers with no sense of humor. If your delicate sensibilities are actually offended by these ads, you need psychiatric help, and a Valium. Stop watching TV after 7pm, that's when all the grownup shows/ads come on.

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2nd of 3 brothers, Minnesota — Wed, 04 Jun 2008 23:41:52 GMT

Just my opinion. But the pranks that are portrayed are way older than any gen-x, or gen-y idea. these are pranks that they have sold in joke shops and have been cartoonized in the newyorker. Everyone has seen the wash-one-red-item-in-a-load-of-whites=pink joke used in movies and slap-stick comedy and you can't tell me you've never had a vengeful prank idea at a sleep-over party as a kid. Where did you get those ideas from, odds are from an adult story of pranks played by them on others or that others had played on them in harmless fun.

Random acts of meanness

Shashenka, Iowa — Wed, 04 Jun 2008 23:57:13 GMT

I happen to have lived in run-down area before and had to use a nasty old laundromat and I have seen how Cheetos can ruin your white clothes in a dryer--greasy-cheezy stains...Not cool~~I would sue Frito-Lay if it happened to me again....Besides the fact with all the bullying in schools these days~Cheetos are promoting more than silly pranks with these commercials..No more Cheetos in my house.....

Random acts of meanness

CODY, santa barbara, CA — Thu, 05 Jun 2008 00:34:24 GMT

She didn't even mention the best part: Chester giving hot chicks massages while he delivers the "mean" instructions. That's easily the best part. He's been a cartoony kid-friendly character forever, now he's a sly British cat with an eye for stacked women. Gotta love it.

But yeah the pranks are pretty stupid and don't have anything to do with Cheetos. Kudos for the article.

Random acts of meanness

Jane Doe, Columbus, OH — Thu, 05 Jun 2008 06:58:12 GMT

Hey, tampons are a necessary and expensive evil for all females and therefore should not be considered a "gross" commercial, even for children who someday will grow up to use them. I happen to like the herpes commercial where the couples are shiny happy people, biking and hiking, beaching and rafting to upbeat music. Makes herpes more attractive the Cheetos!!

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Chester Cheeto, grocery markets everywhere — Thu, 05 Jun 2008 07:17:03 GMT

Can't we all just get along?

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Aimee, Arkansas — Thu, 05 Jun 2008 14:20:55 GMT

It's a COMMERCIAL...get over it. They're funny. If an ad for chips influences you to go out and do mean things to people, well that's not Cheetos' fault. YOU have issues.

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Bob Nobody, Beverly Hills, CA — Thu, 05 Jun 2008 16:52:19 GMT

The Cheetoh new ad campaign is terrible. I can hardly watch these new ads. I still think that Cheetohs are delicious, but when I watch an ad as poor as this, it makes me want to NOT buy more. Terrible, simply terrible.

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CJ, Austin, Tx — Thu, 05 Jun 2008 16:58:21 GMT

Arguments about promoting meanness or not aside. Think about it.

Does seeing a food product in the nostrils really make you have an appetite for that product. Eww.

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mary, detroit — Thu, 05 Jun 2008 21:10:04 GMT

I sure hope no one ever puts cheetos into my dryer with my clothes. What a joke, ruin someone's clohtes! I didn't find anything funny at all about these commercials. And on the commercial on the plane where they put cheetos up the person's nose, it totally gives me the creeps when that animal (tiger, leopard? can't tell) is giving the stewardess a shoulder rub, she seems all into it. YUCK. Kind of sick looking...

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B, Seattle, Wa — Fri, 06 Jun 2008 01:32:02 GMT

hm, so I eat Cheetos, have washboard abs, Gen-xer, usually party on the weekends with friends until the drinks start pouring again (that's 6am here in Washington) and in my opinion, these ads are about as stupid as they come.

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russ reed , grand prairie, tx — Fri, 06 Jun 2008 03:15:18 GMT

Random acts of cheetos will lead to calculated and cunning acts revenge if and when some pre-pubescent smakcktard tries some stupid immature stunt like that near me. Is it worth promoting something thats most likely to be copied, that will most likely end up with some little punk getting his lights turned out with a fist?

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Laura B. Fairdale, Ky — Fri, 06 Jun 2008 04:34:40 GMT

I think they are not selling enough product, so this is their way of making more money so these people who like to do dumb things can waste the junk. So if they were raised to do dumb things and through away money, I say the parents didn't teach them a thing.
Anyone who enjoys this has to much time on their hands and should get a job and some respect that includes Cheetos.
Can you believe this is what our world is coming to, it seems the young people today don't have a clue.
Scarry to think the young one's today may be the ones taking care of you when you get older. *!!!!!

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Me, Dallas-ish Tx — Fri, 06 Jun 2008 05:27:33 GMT

The mean-spirited commercials aren't what bothers me. What bothers me is that there are people so stupid and so bored that they are making videos because a cartoon cheetah told them it was a good idea.....

I don't see the commcerials being a huge problem. My three year old has seen them and she was smart enough to point out that those people were being mean. If your children see things that upset you, point it out and make it a lesson....yeesh!

Random acts of meanness

American Infidel — Fri, 06 Jun 2008 05:54:50 GMT

Seems that Cheetos have hired the director of "Jackass" as marketing team. Needless to say it choice target... other lame jackasses.

LAME!

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denise miller anchorage alaska — Fri, 06 Jun 2008 05:57:37 GMT

Wah! Wah! Wah! Get a freakin'life! The ads are genius! Maybe all of you out there bitching about how it isn't COOL to be mean ought to call PETA. They could have spokesperson Pamela Anderson go on national tv and spank Chester and his evil gang!

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Lydia — Fri, 06 Jun 2008 06:53:03 GMT

Personally, I don't find anything funny about cruel pranks. Maybe it's just because I've been the subject of so many, or maybe it's because I just don't like seeing people being vile to each other all the time. Unfortunately, kindness and morality don't sell products the way appealing to the masses does.

Not that it makes any real difference in my purchasing habits--Cheetos have been off the grocery list for me ever since I found out I'm allergic to MSG. Oh well.

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aj, ny, ny — Fri, 06 Jun 2008 11:18:23 GMT

The reality is, older people are so far out of touch with the reality younger people live in, they're basing their ideas of acceptability on standards the majority of people under 25, and certainly the people under 20 don't understand.

At best they grew up in the MTV era and saw when cd's came out. The idea that something like 4chan's random board or kryogeniks antics could be considered funny in any light is beyond them. They simply do not see the humor in it because they had a more structured environment where Who's The Boss and ALF were considered comedy and the Facts of Life was family friendly. My generation laughs at the attempts made by Full House and treat The Office, Jackass or Adult Swim as comedy and entertainment.

The ad campaign I think is just as relevant to it's current demographic as the older ones were. I remember when I was younger watching the commercials and thinking the cheetah was on some type of drug and trapped in the 70's. Finally, they've brought him to modern standards. They're marketing has updated...it's not as easy to do with consumers.

Random acts of meanness

yujiro, FL — Fri, 06 Jun 2008 12:20:43 GMT

"... it just leaves a bad taste in your mouth."
I like how the artist of "Chester" cleverly disguises male genetalia in his artwork. These commercials protray fans of Cheetos as vile pranksters whilst snacking on their "cheese".

Random acts of meanness

Jesse C., San Diego, CA — Fri, 06 Jun 2008 14:03:36 GMT

Just when I thought that no one could make worse commercials than Carl's Jr. along comes Cheetos.
Anyone who thinks this is ok needs their head examined. Adults may get it or dismiss it, but kids are watching this and you know how that goes. Monkey See, Monkey go way to far in real life!

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Bella, Taylor MI — Fri, 06 Jun 2008 14:57:02 GMT

I don't see what all the fuss is about. That is the problem in this country, we are all so obsessed with being politically correct we can't even live. Cheetos is a great snack food that tastes good, if you like it eat it, if you don't like it don't eat it. who cares how its advertised.

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Da DJ NYC Baby — Fri, 06 Jun 2008 15:22:55 GMT

It amazes me how some people just don't have a sense of humor anymore it's as if you're just a drone now and all the funny quirky nonsensical things that you would do has just been taken away from you.
I mean it's just a stupid commercial with pranks, haven't you ever played a prank on someone like pop a balloon behind someone or uncapped the salt and pepper shakers just enough to make it spill?
It's the fun of being mischievous and silly to remind you that life has to have some of these moments for you to live.
To the person who was on funeral leave, your co workers or boss prob thought it would have made you laugh or smile to cheer you up after having been through a loss like that but you just did not see it that way instead you thought the worst of it.
We've all at some point in time wanted to do something mean to someone at some point in time in our life and probably have, not holding the elevator door for someone running for it and laugh at them when it closes and you go on your merry way or grabbing a parking spot that someone was waiting for and thinking you accomplished something by getting it and looking at the poor sucker in your rear view mirror and smiling to yourself or getting to be the first in line at the grocery store when they open up another checkout line and I can go on and on about a whole lot of other things that we've all done at some point in time in our lives that were considered mean.
I personally think the ads were funny but it's not gonna make me run out and do it or suggest it to someone to go and do it to someone else or even make me run out and buy a bag of cheetos.
Lighten up folks, laugh a bit and just enjoy a silly moment when you see it.
Have you ever seen a ball of cheetos rolling down a hill knocking people out?

Random acts of meanness

Lizzie Z., Burns, Oregon — Fri, 06 Jun 2008 15:24:29 GMT

I agree with Steve S. in that the ads a funny and no one is seriously hurt. THAT is what is wrong with America today, people a WAY to concerned with being "politically correct."

Random acts of meanness

Carl Alexander, Lawndale, CA — Fri, 06 Jun 2008 15:46:55 GMT

If the clowns who authorized this unfunny campaign think this it is so wonderful, why don't they identify themselves, where they live, and their automobiles? Someone could then perform an a random act of Cheetos by smearing their product on them, their domiciles, or autos.

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jdtseattlewa — Fri, 06 Jun 2008 15:49:15 GMT

Yes Chealsea, it probobly did reach the targeted audience of morons.

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jdtseattlewa — Fri, 06 Jun 2008 15:56:10 GMT

No Tom, you throw out the TV and pick up a book.

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L.Daly, NY — Fri, 06 Jun 2008 16:19:45 GMT

It's just not cool to be nice anymore. From Judge Judy to the American Idol's Simon C., it's ok to humiliate people. In fact, the media and now commercials are promoting it. I, for one, saw the commercial with the cheetos up the nose, and thought to myself that I'll never eat those things again. The ad campaigns are obvious media blitz's written by young pups who are coming into the business world. Cheetos ad directors are obviously hoping to get attention...the first role of an ad. But they won't be generating sales from it. We all know it's junk food. Now we know what junk ads are. A good spoof on being nice and kind by handing an ol' lady some cheetos for a special treat would fair much better. But who am I to say...just an old ad director myself. Good luck Cheetos. Crunch...target waste basket.

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Bubba, Georgia — Fri, 06 Jun 2008 16:28:35 GMT

i didn't know chester was a Republican!! Seriously, I noticed this and stopped buying Cheetos. I buy Cheez Doodles instead, because they aren't evil.

Random acts of meanness

Piglizard420 — Fri, 06 Jun 2008 17:02:06 GMT

Anyone, including youe ridiculous advertisers, who maintains that committing random acts of meanness are funny or acceptable are very similar in mental capacity as those that blow up bus stations and world trade towers.

No one should ever promote this uncivilized mentality. We have enough problems to deal with due to our greedy political, business, and religious leaders.

These idiots should hace many "randomacts of meannes" committed against them.

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Lonemane, Ca. — Fri, 06 Jun 2008 18:30:31 GMT

I find it interesting most of those who like the ads sign off with an insulting comment towards those they perceive as not liking them. Sort of shows where the mindset is for this form of advertisement

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Mark, Topeka, KS — Fri, 06 Jun 2008 18:45:18 GMT

I won't purchase Cheetos anymore as a result of this ad. Frito-Lay is a major employer in this city, but as far as I'm concerned, if this is their idea of good taste, they can go out of business! It seems like EVERYTHING on TV nowadays is trash....whether its the shows or the ads. If this is the younger generation's idea of funny and acceptable, then God help this world!

Random acts of meanness

Ddarc, NYC — Fri, 06 Jun 2008 19:32:50 GMT

Personally, I find the commercials to be a bit unsettling in a creepy way, not funny. Chester looks like an old man cheetah marionette. Marionettes can be a bit spooky. He's slow moving, says very little then *poof* he's gone. You are left to wonder if Chester is really there or not - Is he a mind trick of the Cheetos-eater, who visualizes their impish impulses as a 3D-creepy Chester Cheetah? Have Cheetos driven this person mad? Does the cheese in Cheetos produce hallucinations and a compulsion to commit strange acts with snack food? ;)

I don't see the commercials as a reflection of or the downfall of a polite, nice society. I just see them as advertising meant to get people talking about it and writing articles.

Let's admit, these commercials ARE effective. They get people who like it, onto their website for even more advertising and who may ultimately buy their product. They get the people who don't get it or hate it to talk and write about it - Free publicity! So what if they lose a few people who will boycott? They'll gain much more with people making their own videos and garnering more attention thru that gimmick. That IS the whole point, after all. The author has brought more attention to Cheetos. There's even a link to see the ads. Is Cheetos a sponsor of MSNBC.com or what?

Does anyone remember the 2D animated Chester Cheetah? The manic version that would run around and end up getting crushed or maimed in some way while trying to get his snack on? Think about it, are the new ads any worse? The former version of Chester acted like a drug-crazed maniac looking for his next cheesy fix. These ads were pointed directly at children and used humor, bright colors, action and loud noises for attention. I wonder tho', if children viewing live-action adults acting mischievous is more of a bad influence than a crazy cartoon character doing physically impossible acts (And surviving). As always, it's up to the parents to make sure their children do the "right" thing. If a child is learning more from TV than the parent, that's the problem. Not the ads themselves.

No matter what, I normally don't buy Cheetos, so the new advert. strategy isn't going to change my mind about the product. And I really don't feel inspired to stuff Cheetos into inappropriate places. I reserve that for Marshmallow Peeps. ;)

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Jake White Dallas TX — Fri, 06 Jun 2008 19:48:17 GMT

Well actualy they are very funny, in fact the only thing that would make them better is to add an add of the boys from "OCC" Orange County Choppers doing something with the Cheetos.

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JW — Fri, 06 Jun 2008 20:17:27 GMT

it seems that Mike Judge's Idiocracy is being achieved a few hundred years sooner than anticipated.

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Alisa,Austin,Tx — Fri, 06 Jun 2008 20:40:06 GMT

So let's see-It's ok for rich people to fly airlines and not poor? Airlines should be subsidized by the Gov't, just like most all industrialized countries. That is why we have the problem we have. As a past Flight Attendant I went through deregulation which was a disaster for the airlines and consumers. Fuel prices have always been an issue yet it is the oil companies that get the subsidies. It is time to make the airlines a place where all people can fly comfortably and safely.

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wht r u talking about — Fri, 06 Jun 2008 20:54:31 GMT

Ok, lets say there are no more "Random acts of Cheetos" now all of you complaniers will just find something else stupid to write about. Commercials are not important and if you dont know that or cant teach your kids that I feel real sorry for you

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KEITH — Fri, 06 Jun 2008 21:11:23 GMT

GUESS THES MORONS THOOUGHT TOO MANY PEOPLE WERE BUYING THEIR PRODUCT. IN THE IMORTAL WORDS OF ROBERTO DURAN, "NO MAS"!!!

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Joe Blues, Toronto, Ontario — Sat, 07 Jun 2008 01:10:31 GMT

We have now plumbed the depths of the "Jack-Ass commercial". Are snuff commercials far behind? Just wait until some moron posts a homemade prank that ends up killing someone - the lawyers will have a field day...

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tee — Sat, 07 Jun 2008 05:57:46 GMT

i couldn't stop laughing to myself the whole time i read this. it's hilarious and cheetos had a great idea. cheetos was probably aiming their ads towards adolescents, anyhow. most adults don't eat junk food because we tell our kids not to, right?

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Jim from Sin CIty, NV — Sat, 07 Jun 2008 06:20:59 GMT

I may be 50, but I haven't lost my sense of humor. At first the ads seem funny, but in reality, they aren't. They encourage a general detachment from reality - that it is okay to be hurtful in the quest for humor. What does hurting someone you don't know (or you KNOW but don't mind hurting), have to do with buying a product? Cheetos are not weapons. Or drugs. Check out the video of a guy snorting flaming hot cheetos. Any questions on the intelligence of today's teens?

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Tired of Absent Parents Whining — Sat, 07 Jun 2008 14:05:15 GMT

Maybe if Mommy and Daddy would actually interact with their children and be the moral compass that they want the TV to be, they wouldn't be bent out of shape over a commercial. Personally, I think that if you lack the ability to be a responsible parent and interact with your children, then you should have them taken away and be assigned a goat to neglect instead. Goats can do pretty well with no supervision.

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Angry at PC People — Sat, 07 Jun 2008 16:35:05 GMT

Is this is why American has turned into a bunch of Politically Correct .......... <---insert name there.
These can be taken as funny or odd, but offensive? Please don't say you haven't though of doing something like this or worse like done in these commercials. They are funny, a bit odd, a bit mean, but big friggen deal. Stand up for yourself and stop being trampled on PEOPLE.

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Chris Wyatt, Boise Idaho — Sat, 07 Jun 2008 22:08:22 GMT

I have seen these ads and thought they were funny. I think that the Cheetos Company willfully encouraging random acts of meanness is about as likely as Rockstar Games willfully encouraging people to run others over with a car. Perhaps a disclaimer at the bottom of the screen would help you sleep at night. Get a life and start looking for real stories or just sue McDonald's when you spill hot coffee on yourself and quit altogether.

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Diane M — Sun, 08 Jun 2008 13:30:33 GMT

if this is what the company is about. I don't believe we will be buying their products any longer.

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Katy Clarence, La Mesa, CA — Sun, 08 Jun 2008 22:29:21 GMT

I just think that there are too many ads out there that appeal to the lowest common denominator. Why add more to our already unkind world?

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rb ral nc — Sun, 08 Jun 2008 23:26:19 GMT

First off, I am a hip mom...... 30 ish. I ride a harley, wear sexy clothes, drink, smoke and cuss. Second,as a mom,i do none of the above around my child and I am on the PTA an have a four year degree
.....but i am cool and no stuffy shirt. Enjoy life and be yourself. Hide from no one out of fear of being judged.
With that said.........Right is right and wrong is wrong. Funny is doing a "harmless" prank. Funny is not harming a person or place. Think about it this way, how would you feel if a "crazy man" broke into a loved ones home and killed them, and then after being caught said"it was a joke and you should laugh" would you?
We as adults are to be teaching youngsters the ability to think responsibly and to consider others and the consequence of their actions. When do you teach the meaning of the word consequence. After they are in jail?
People, get REAL!!!!!!!! the commercials send the wrong message and encourage dark thoughts and behaviors.
Now, this has been very simlpy put. If i have to break down and explain it in micro detail........you are a problem for those of us in the world that have commen sense and can see further than our noses.

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Chucklehead, South Hell, Texas — Mon, 09 Jun 2008 13:03:07 GMT

I think the intended goal was to get folks talking about OU and thus the product. Whether or not you like the product and OU is irrelevent as it appears this goal has been overwhelmingly accomplished.

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JoAnne — Mon, 09 Jun 2008 17:47:26 GMT

I would rather have my kids see the Cheetos commercial, knowing it is just a commercial, rather than have them see viagra, cialis, etc with the end line saying if you experience an erection for more than 4 hours, call your doctor!!!!

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C.M.H Spokane Washington — Mon, 09 Jun 2008 18:20:41 GMT

OMG PPL Come On It's A Commercial The Real Genius Here IS The IDOITS That Think It Is Okay To Do What The Commercial Is Doing. PPL Should Know Fiction And Non-Fiction For Those Who Don't I Feel Bad. C'mon PPL Your Just Jelious B'Cuz You Never THought Of The Ideas Yorself. Give PPL A Break. You Apparently Watched The Video So You Know What They Are Talking About. So Plz Get Over Your Self And Carry On With Your Life And Quit Discrminating Against Something You Cannot Win. P.S. Your Kids Want Them, Whatcha Going To Do Really Say No B'Cuz The Commercial Was So Mean, Really I Don't Think So.

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Bubba, Georgia — Tue, 10 Jun 2008 15:30:11 GMT

Cheez Doodles don't have an irritating marketing campaign, and taste slightly better.

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John Doe, internet — Tue, 10 Jun 2008 16:33:26 GMT

I think these are hillarious. I think its more about revenge than just being mean. In all of the ads the people that got cheetoed were being annoying to everyone else.

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Chris, New York, New York — Wed, 11 Jun 2008 14:47:17 GMT

Oh, please. This is what happens in the politically-correct world of today: a funny, cynical ad campaign is blown out of proportion by a bunch of crybaby wimps. The laundromat one is my favorite. Clearly this is aimed at the cynical New Yorker who knows that revenge can be fun!

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TV Stinks — Wed, 11 Jun 2008 17:51:51 GMT

This is why I sold my tv, my computer is next.

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Jennifer S. New Martinsville, WV — Thu, 12 Jun 2008 16:13:23 GMT

I think its a great idea and I loved the web site. I'm 28 and my circle of friends are practical jokers, though admittedly some times in poor taste, but funny non the less. In such stressfull times we NEED to be silly, have some fun, it's what keeps us young. None of the pranks I saw were harmful in any way. So have at it.

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Maggie, Providence — Thu, 12 Jun 2008 16:45:38 GMT

Just wait until Cheetos (Frito Lay) gets hit with its first lawsuit! Incredibly stupid, irresponsible and short sighted advertising.

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Lisa G. Anchorage, AK — Fri, 13 Jun 2008 22:49:52 GMT

yeah, really funny, until some 4 yo does it to a 1yo baby brother, and the kid inhales cheese dust into his lungs and develops pneumonia. Then cheetos will disavow all knowledge and the ads will go away. Me..I just quit buying cheetos, yep, used to love them. But I think we are responsible for being nicer to each other, and not meaner.

Random acts of meanness

Connie, Palm Coast, Florida — Sun, 15 Jun 2008 16:55:54 GMT

"I'm sorry, I did not find these commercials funny." In fact if someone put some food (cheetos) in my newly washed clothing, that I have just spent time and money on, there would be no fun in seeing them go to jail. Because I would call the police on them and press charges against them. "How's that for a laugh. Also, what are we teaching our youth when we act like this type of behaviour is OKay?" "It's not!"

Random acts of meanness

Dalene Baxter — Mon, 16 Jun 2008 21:40:59 GMT

Yo, Steve S. and Fred Dungan! The caps lock is on the left side of the keyboard. Hit it, please. Typing in all caps makes you look really stupid.

Random acts of meanness

Ashley Fenton, Coeur d' Alene, ID — Mon, 16 Jun 2008 23:57:06 GMT

Are people seriously spending time analyzing cheeto commercials now? As if there weren't real problems to get butthurt over? The real issue is not that a commercial uses so called 'mean pranks.' The issue is if your DOING them. Teach your kids manners, and we can all just enjoy a commercial. If people are copying cheeto commercials I'd be way more concerned about their stupidity. Get over it, there are far worse things going on. You not buying a bag of cheetos won't save us from these abominable ads.

Random acts of meanness

TiredofWhiners — Thu, 19 Jun 2008 02:29:27 GMT

This article and 3/4 of the posts in response to it are why America is declining. Thank you PC Police, for making all bad things Chesters fault. Morons....

Random acts of meanness

moondancerk, Cleveland, Ohio — Thu, 19 Jun 2008 14:37:48 GMT

No more cheetos in Texas is right on!! Don't & won't eat thir garbage. does anyone watch " How Its Made" ? Whatch how some of your Favorite processed foods are made & if it doesn't make you sick & stop eating it, these gas prices will, very, very soon. LOL!!!

Random acts of meanness

Ledder Rippe — Thu, 19 Jun 2008 20:15:00 GMT

Reminds me of a camp song from the 60's

"What kind of world do we live in?
Oh how can it be such a bore.
They're taking a way our simple pleasures"
When a fart can't be funny anymore".

Come on people...there are a lot of serious things in this world to consider beside these stupid, silly and yes slightly funny ads. Get real!!

Random acts of meanness

Amanda, Asheville, NC — Wed, 25 Jun 2008 15:40:01 GMT

boo hoo! what a lame article.

Random acts of meanness

WhatIsACheetoAnyway?, LA , CA — Wed, 02 Jul 2008 15:10:29 GMT

I'm 24. I love the commercials and I think the idea of an underground Cheeto-nation is so absurd its hilarious! The commercials are so absurd they are hilarious. They aren't meant to be taken seriously! They play off the whole "i've sooo wanted destroy some asinine jerk's laundry when they are belligerent to me..." thoughts. Its road rage for passive aggressive people armed with snacks. RELAX PEOPLE.

Random acts of meanness

Mike Cooke, New York, NY. — Thu, 03 Jul 2008 15:37:07 GMT

The problem with Cheetos is the damn food coloring getting all over your hands and then all over everything you might touch. Cheetos may be responsible for as much as 50% of all the keyboard finger 'plaque' in the USA. That being the case, the marketers are simply finding a silver lining and selling that.

Random acts of meanness

Rosanna Davis, Pendleton, Oregon — Fri, 04 Jul 2008 08:27:19 GMT

Duh! its a commercial. and guess what folks it worked everyone recognizes Cheetos. Even if you dont buy them, You know they are there. Commercials are to get your attention. With all of the really important crap going on in the Real World dont ya think you can find something more important to complain about? If ya dont like the commercials change the danged Channel or put it on mute.

Random acts of meanness

Eric, Philadelphia, PA — Tue, 08 Jul 2008 14:02:39 GMT

Every time we see ads like this we become more used to them. Like violence and sex on tv and movies, advertisers need to get bigger and bolder to shock us. I'm not sure why they need to get so bold and shocking to sell Cheetos. But then again, it gets people talking, which is the best advertising of all. I think the ads are funny!

Random acts of meanness

Faith Minier, Beech Island, SC — Tue, 08 Jul 2008 22:07:55 GMT

The laundromat ad upset me enough to call the company and complain, when it first aired. I got a letter from them, basically saying they were sorry it did not have the intended effect for me, but basically, screw you; so I guess the mean spirit goes deep in the company.
This type of behavior is unacceptable, and disrespectful. It is such a shame to see a large, influential company lower themselves to this.
I for one, will NEVER purchase any of their products again. Yes, I read labels.

Random acts of meanness

Vanessa, Meh, CO — Tue, 08 Jul 2008 22:46:58 GMT

Are you serious? They're just some chips. Granted thier website that lets you post videos sounds pretty lame, why would you stop buying a product because of lame commercials... because honestly, I don't think the commercials are even funny, but I LOVE me some hot cheetos with lime. Those are pretty darn awesome. Any who, buy a product because you actually like the product, not because of their advertising. Now, thats just plain simple.

Random acts of meanness

Vanessa, Meh, CO — Tue, 08 Jul 2008 22:56:06 GMT

Haha, all this talk about Cheetos makes me want some!

Random acts of meanness

Michael Wojechowski — Wed, 09 Jul 2008 07:45:29 GMT

Was thinking about not buying Cheetos, mainly cause after turning 18 I want to eat less crappy food, but these dumbass commercials are soo poor, bye cheetos, no problem now to go back to cashews or maybe nothing.

Random acts of meanness

X Cheat-O Eat-R — Tue, 15 Jul 2008 17:51:36 GMT

(HA HA) what would be (hee hee hee) REALLY funny is watching a Cheeto prankster being beaten by his victim (ho ho ho ho) to a crushed-Cheeto-like pulp with a real honest-to-goodness 2X4 !! THAT would be a riot !!!

Random acts of meanness

sondra fleagle Milwaukee,Wisc — Wed, 16 Jul 2008 14:52:37 GMT

Personally I would prefer to live a lifetime w/cats and listen to Lawrence Welk than spend an hour in the presence of a cruel,vicious person who thinks causing another pain or humiliation is funny. We are becoming a world of thugs...loosing our sensitivity. Killing and torturing innocent babies and animals, why? BECAUSE WE CAN. We must wake up and choose to change our minds.

Random acts of meanness

chester isgod st. peters mo. — Mon, 21 Jul 2008 01:57:59 GMT

To those of you who refer to Frito-Lay products as junk food let me enlighten you. All products made by Frito-Lay are cooked in 100% sunflower oil. There is NO trans fat in any F-Lay products. In short rather than a junk food company, they are a healthy food company. My manager's all say so. So now you know.

Random acts of meanness

... — Tue, 22 Jul 2008 20:24:07 GMT

Its a commercial, get over it.

Random acts of meanness

UFO Romantic, Winters, California — Thu, 24 Jul 2008 05:33:54 GMT

I'm gonna go mess up some people's possesions and constrict breathing passageways with my favorite unhealthy artificial cheese-flavored crispy fried corn snack, Cheetos! Woo! I'm a deviant! Woo! Causing others misfortune and endngering their health is fun! Now for the site...

Random acts of meanness

J A, Pittsburgh, PA — Tue, 29 Jul 2008 14:19:42 GMT

These commercials are halarious! Also ladies and gentlemen, it's just a commercial. What is interestingly poignant about all of this is that one can tell who the conservatives and liberals are from reading the posts...

Random acts of meanness

J A, Pittsburgh, PA — Tue, 29 Jul 2008 14:20:16 GMT

Random acts of meanness

Mike 0, Seattle WA — Tue, 29 Jul 2008 15:30:50 GMT

Poor "That's a Hoot! Columbia SC"

Yeah, the World was a fantastic place back in the *Fave Decade Here*

But TV & the mass media don't make the World a worse place - people do.

A hundred Cheetos, tampon & ED drug commericals aren't as grotesque as the symbolism of a single GM gas guzzler being promoted as patriotic.

Or a megachurch advertised as egalitarian...

Random acts of meanness

Steve, Hobe Sound, FL — Tue, 29 Jul 2008 16:40:52 GMT

Reading this has taught me several things. Canadians are silly. I wish my feet smelled like Cheetos. Assinine has two s' now. People in herpes commercials are too darn happy. My mom's already dead. And it was funny. What the hell happened to those Spicy Enchilada Cheetos, anyway?
And it's not insanely hilarious to beat homeless people to a pulp?

Random acts of meanness

lalabaloo — Wed, 30 Jul 2008 15:28:44 GMT

These ads are just another example of lazy, unimaginative marketing staff. It's been done to death by hundreds of other companies. The mentality of the ads goes along with the same thinkers who enjoy the innane "humor" of watching people being mean to people (or animals, etc); somewhat like watching videos of people getting hurt or hurting others. I mean, come on, the three rules are easy to follow (make 'em laugh, make 'em cry or piss them off (gotta be careful with that one)) and there is soooo much you can come up with!

Random acts of meanness

THOR! , Denver, CO — Sun, 03 Aug 2008 19:26:51 GMT

OMG people get off your high horses lol. random pranks are tottaly hilarious. if you can't laugh at alittle evil then you should roll up in a ball and kill yourself.

Random acts of meanness

MMT, Las Vegas, NV — Thu, 28 Aug 2008 05:25:39 GMT

One-its a series of ads. Take them for what they are. I seriously hope that they are not people on the planet over the gage of college frat-boys who would even entertain the notion of doing anything so stupid.
Two-Television is juyst like radio-;if you don't like the content, change the channel.
Three-Obvously the ccommercials are working, because of the response they are garnering here and I am sure on the OU website.
Four-Chester Cheetah is a cool icon for a spiral nottebook cover for your ten year old. I don't know anyone that would emulate the behaviour or actually take advice from an ad-based cartoon chracter selling puffs of air ccovered in orange powdered chemicals.
And, Five-Cheetos has abbout thh same(or less) nutritional value as the Pastureized Processed Cheese Food (made with 10% petroleum-yes, like the stuff that goes in your car) that Kraft Foods passes off as "Cheese" to millions of Americans and their unfortunate kids.

You are what you eat.

Random acts of meanness

Cheeto Eater, Denver, CO — Wed, 10 Dec 2008 03:05:02 GMT

You gotta admit, the "Orange Underground" is LAME, but the home-made video of the cheetos getting loose and chewing off the guy's head...GENIUS.

Random acts of meanness

Jeanne Wachacha — Mon, 26 Jan 2009 19:53:30 GMT

I'd like to know where I can see the Cheetos commercial with the Native American/Immersion Program theme. Not many people would get it I suppose, but those who know what it means will enjoy it greatly. My husband went to the store and bought a few bags after the commercial caught his attention with a Social Consciousness