Alcohol
Heineken was rightly chided last fall for producing a commercial that managed to be stupid, sexist and an assault on our eardrums -- quite a feat considering the strong competition for such honors in the lowbrow world of beer advertising.
But now, the beer company is redeeming itself. Heineken Premium Light’s "Share the Good" commercial may not be the most original idea, but the execution is a fun, refreshing break from your standard American beer commercial (twentysomething guys goof off in some beer-related way; insert logo here).
Heineken’s commercial begins with a hipster walking across the desert to deliver a beer to a couple in a hot tub. Next, the couple is giving a beer to a young woman, who traipses through the snow to give the beer to a bearded cabin dweller with an excellent laugh, who then goes on to an Indian celebration, and so on.
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| Heineken |
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We are no fans of malt liquor. Not to say we haven’t drank our share.
But when we were young and dumb and poor (aka college), it was the low-budget alternative to something good. Now that we’re no longer … er … young, we’ve refined our cocktail hour habits.
So we were mildly surprised to find the makers of Colt .45 trying to make what is essentially cheap swill fashionable.
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| Pabst Brewing Co. |
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It’s Halloween, and that means two things: Creepy stuff and beer.
We’ve been meaning to write about this one for a while, but work kept getting in the way. Noticed it a couple of months ago, and our first reaction was “er … that’s kind of weird.”
Who knew at the same time one columnist was calling it the most sexist beer commercial ever produced. Which, since it’s a beer commercial, pretty much means it’s the most sexist commercial ever produced. (Even though said writer pretty much knocks himself off his perch by telling a sexist joke.)
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| Heineken |
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“Mad Men,” a new TV show about an advertising firm from cable network AMC, is set in 1960 amid a haze of smoke and booze that’s meant to reinforce the authenticity of the series.
The retro atmosphere also provides a convenient foil for pitching Jack Daniel’s, whose sponsorship of the 13-episode first season includes plans to feature the brand by name in three forthcoming episodes.
Yet you won’t hear the words “Jack Daniel’s” in the first episode, which premieres Thursday. Instead, unlabeled bottles of brown liquid adorn every office credenza, and when the characters are done drinking in their offices they head out to a favorite watering hole to order more of the same.
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| AMCTV |
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Cubicle culture is always rife with humorous potential, and beer maker Anheuser-Busch is the latest company to try to mine it for the type of ad that will, well, get people talking over the cubicles.
The spot begins with a woman explaining to one of her colleagues that they’ve started charging people a quarter each time they swear.
“Who gets the money?” the colleague asks warily
“I don’t know. We’ll use it buy something for the office, like a case of Bud Light or something,” she responds.
You can guess what happens next.
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| Budweiser |
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