ABOUT ADS OF THE WEIRD

With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


March 2009 - Posts

JetBlue sells cheap chic to former C-level execs

Posted: Monday, March 02, 2009 4:00 PM by Allison Linn
Filed Under:

It’s hard to feel sorry for those pre-recession bigwigs, who got used to lavish meals, fancy hotels and private jets before they were brought down by the very financial shenanigans that allowed them to live so high and mighty in the first place.

But it’s easier to make fun of the frugality they are now being forced to embrace, and that’s just what discount airliner JetBlue does well in a new ad campaign.

A simple print ad offers a message to all "Hedge Fund Managers, Big Investment Bankers, Moguls, Tycoons" and others who "might be rethinking that next trip on a private jet … Welcome Aboard."

Image: Jetblue
jetblue.com

CONTINUED >>

DiscussDiscuss (94 Comments) Email thisEmail this | Link to thisLink to this