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With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


Bad day? Del Taco recommends a wedgie

Posted: Monday, February 09, 2009 4:00 PM by Allison Linn
Filed Under: ,

A recent commercial for Del Taco shows your typical office drone standing in line staring at the woman behind the counter in a kind of creepy way.

It turns out he’s angry because Del Taco’s prices are so cheap he realizes that everyone else is ripping him off.

Del Taco’s solution? Send another hapless worker over and let the office drone give him a wedgie.

Image: Del Taco ad
Del Taco (click image to view ad)

Believe it or not, there are actually tasteful ways to discuss wedgies in commercials – witness Hanes’ witty campaign for underwear guaranteed not to give you a wedgie.

In Del Taco’s hands, however, a wedgie is played for the kind of comic effect that might humor mean-spirited third graders.

What’s worse, the ad implies, albeit in a humorous way, that it’s perfectly OK to beat up on someone else to deal with frustration and anger -- regardless of whether that person has anything to do with why you’re angry.

In this case it is even more nonsensical because the guy on the receiving end of the wedgie works for the company that’s providing a good deal, not the companies that are at fault.

Fast food workers may not be receiving many literal wedgies these days, but we’re guessing they get their fair share of abuse, verbal and otherwise, as people take out their stress over the recession on the person behind the counter.

For Del Taco to play that up shows a disrespect for the company’s workers, since the humor is at their expense.

We’re guessing that won’t do much for employee morale, and we’re not sure how many tacos it’s going to sell, either.

Click here to view the ad.

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Comments

Demographics, demographics, the ads are aimed where the money is - young people who eat out at cheap drive thru type joints, not the ones who look like that customer.  Sophomoric because that's exactly who it's aimed at.  Get a life, read a book and if you're that anal I'd suggest you not have kids at all - then you won't have to worry about TV commercials.
Dear Allison:  You want to be offended by something that demeans others?  Be offended that your government for the past 7 years has been killing innocent civilians in Iraq and terrorizing the cradle of civilization...that's demeaning, disrespectful and immoral.
Hey, I don't have a television, I am off the electric grid and choose not to watch this propaganda to dumb down America, I think this is just another slap in the face of the working class person by the extremely wealthy, to mask what's really going on the economy, who the hell can afford to go out and eat taco's.
Typical MSNBC politcal correctness garbage.  I read MSNBC for entertainment, not for serious news.  Lighten up.   Or are you secretly starting a campaign to outlaw wedgies....?
The majority of the posts show how sophomoric and crude the writers are....one can't even spell ridiculous, one states it shows that someone was bred in America.  The opinions show the same intelligence as the army people who made fun of dead bodies in Iraq.  Maybe they grew up watching Jerry Springer on TV and never developed the intelligence or sensitivity to think about anything but low-brow humor.
Oh, lighten up Allison. Just because a kid sees someone getting a wedgie on TV doesn;t mean the end of civilization as we know it!
Who watches commercials?  Not me -- especially when I can't even tell what product they are selling, as in this case.
Reminds me of one of my all-time favorite scenes in the Simpsons. The family was traveling in Rome and Bart gave the Pope a wedgie.
Well as a customer service representative myself and if my boss was to advertise in that manner I'd be disgusted by this and of course might want to seek revenge in the form of a spit in some mean customers goodies.  I probably would not but oh well mean customers plus a company that makes fun of me.... yeah that is not a smart and I can't believe the higher executives of that company are that idiotic...


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