ABOUT ADS OF THE WEIRD

With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


GameStop hints at something naughty

Posted: Monday, November 24, 2008 4:00 PM by Allison Linn
Filed Under:

The economy is in the doldrums, and that means it’s even more important that parents, grandparents and other out-of-touch grown-ups don’t waste their hard-earned money on holiday gifts a teenager will never use.

But in trying to suss out that perfect gift, it’s best to avoid the porn said teenager has hidden under the bed.

A new commercial for the videogame retailer GameStop shows the unfortunate unintended consequences that could occur if a parent goes rooting around a teen’s room looking for hints of what he or she might want for the holidays.


GameStop (Click image to view ad.)

The point of the ad is to promote GameStop’s "hint or else" Web site, which gives people a forum for sending an e-mail hint of what they might like for the holidays.

The ad resists the urge to overplay the message, instead relying on the image of shocked and slightly sickened Mom, distraught Dad and a pile of blurred magazines to get the point across. It’s a clever concept that also addresses a real problem -- finding just the right gifts for finicky teenagers.

Of course, some people will be offended by the fact that a teenager has naughty magazines to begin with. Conversely, some will be offended that the parents would invade the teen’s privacy.

And on a broader level, it’s naturally a bit selfish to request holiday gifts unprompted, and perhaps GameStop will get some chiding for promoting that kind of thing. But as anyone who’s every stood helplessly at the mall on Dec. 24 knows, sometimes a little unsolicited help is better than a disastrous and costly impulse buy.

As a (rare) bonus, the "hint or else" Web site is actually pretty well done, mostly because it largely resists the urge to be snarky or obnoxious. A neat little "hint generator" offers users the option of picking a greeting (i.e. "best mom who ever lived" or "best-looking girlfriend ever"). Users then move along to the set up (options include "I just heard December is this crazy, worldwide gift-giving month") before selecting the games or other items they want to put on their wish list. The system will e-mail the request for you, in a bid to get the sale.

Of course, between a weak economy and a highly competitive marketplace, there’s no guaranteeing GameStop will get the business even if the gift giver gets the hint.

Another downside: When we tried to send ourselves a hint, the image-laden e-mail from "postmaster@smacktalkmail.com" looked so much like spam we almost deleted it.

Click here to watch the ad, and click here to see the Web site.

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Comments

Wow it seems like i'm the only one here that thinks a person that is underage and living in the house of a parent that doesn't approve of porn is wrong. Just because everyone is doing it does not make it right. Also to the person that feels that they would be more worried if the child wasn't interested in porn. Please give it a rest just because u had an early addiction to porn (which is a problem) doesn't mean a child who is raised that porn is something they do not want to get involved with, has something wrong with them.

Porn creates unrealistic fantasies usually something most men will not have a chance at as well as degrades women as sexual objects. So perhaps I don't want my son/nephew to few it. For someone like me it would be a shock. Also if this person is living in my house I have EVERY right to go through their stuff when I feel as if they are doing something in MY house that I do NOT condone or approve of.
I'll tell you the truth. Gamestop hit the problem right on the nose: "tell them what you want". I remember one year I did not let my parents know what I wanted for Christmas and what did I get? a Telescope. Also, Please note that we have overcast skies 200+ nights out of the year.

Plus, I didnt see the parents as snoopers. They were simply trying to figure out what they could spend on their kid without wasting money. I'd do the same thing if I was that clueless.
I found porn on my boys (12) laptop. Im soooo proud. Just like his old man.
Mom said "boy you are going to go blind if you dont stop that"  I sure slowed down when I got my glasses!!
It doesn't matter whether or not internet porn is more popular than printed porn. Why pick apart an attempt at humor (a successful one at that) with comments about your favorite methods of acquiring porn?
Love the commercial and will never forget the look on my own face when I found the stuff in my kids room.  Yes, I am a snooping mom.  My house my rules and there is no privacy.  sorry Eric, if you think your Momma doesn't snoop you might be wrong.  my kid doesn't know when but he knows I will eventually and I always catch him.  I'm old school, my parents spanked for punishment and I learned not to do it again.  Problem with today's kids, they can't be spanked.  Well that's totally off track, I love the commercial, love Gamestop and these comments are so funny.  
This was such a funny ad.  What parent doesn't go into their child's room and look for things when they're not there?  Maybe yours, but mine used to do this to my brother.

There was no porn mags under the bed or anything like that. With all the software used to track internet web sites, kids would probably by porn mags as they're less trackable unless you look for them.

As a parent, I'd have to say that I would look for signs of what my kid was into, but not under the bed. I wouldn't want to know what kind of porno was under there. There's no need for me to make my kid feel more embarassed about sex.
This commercial cracks me up--love it!
People it is a joke. Its a 30 sec ad for Gamestop. Don't read to much into it. It was ment to get your attention. You say teens today have porn on the internet. But what is a better image, a dad pulling dozens of mags from under a bed or a dad sitting in front of a computer. I think all of the Gamestop hint or else commercials are clever and funny.
My kids were not treated like it was special and they show no desire for it.  When porn shows up on their computers they ask for help to clear it off.  We have a server in the house and it doesn't appear to be showing up there either.  Keep the kids away from church and they aren't lured to the lurid side by a minister talking about it all the time.  It is like swearing.  Don't swear in front of your kids and tell them that they can't because they are not adults and you are going to guarantee that they are going to swear like republican vice-presidents when they get out of alcohol treatment.
Maybe gamestop should be ashamed of themselves, but now days people have no morals. just look at all the sex and violence that these dumbass companies subject our children to. And by the way, Eric M. Conn, I think you just might not be smart enough to know wit because this non-witty commercial appeals to pervs and idiots.
This commercial sends the wrong idea to children. I'll be damned if I want my young kids watching this. We live in dangerous time and giving kids bad ideas seems to be all ad companies care about anymore. do people not realize that things like porn are what turns people into pervs. I am not really religious but i will pray god will give people the sense not to be enablers to Gamestop by shopping there.
honestly, i think the debate on here whether or not teens have porn either under their bed or on the internet is a little nit-picky. meaning, its stupid either way. We find ourselves in the worst economic slump since the early early 80's and people are talking smack about an advert? It just goes to show how ridiculous our society has gotten. I'm 23, I had porn under my bed AND on the internet... (Most teenage boys know to keep a stash in both places, if one gets busted you have the other...)


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