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With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


Vote: A celebrity told you to

Posted: Sunday, November 02, 2008 2:00 PM by Allison Linn
Filed Under: ,

We here at Ads of the Weird have generally tried to stay away from political ads during this seemingly endless election cycle, preferring instead to leave the good, the bad and the ugly to our friends in the Politics section.

But this being Ads of the Weird, Election edition, we’re making an exception. No, we don’t plan to jump into the minefield of speculating as to whose ad is more effective/negative/misleading. Instead, we’re going to focus on the one thing we hope everyone can agree on: The right to vote.

This year, as in years past, there are a plethora of public service announcements aimed at getting people to the voting booth. And this year, as in years past, they run the gamut from pretty good to pretty embarrassing.

Image: Declare Yourself commercial
declareyourself.com

The freakiest "get out the vote" ad award goes to this spot  from Mobilize the Vote 2008, which seems to posit that if young people don’t vote they will end their days dressed like 19th-century peasants and living in some sort of abandoned warehouse. We do think voting is extremely important, but the cause and effect here strikes us as a tad overdramatic.

On the other hand, this "Rock the Vote" commercial, which plays out like a mini-police drama starring Adrian Grenier, keeps our attention and gets the point across: Voting is a personal responsibility, and it does make a difference.

It’s almost impossible these days to find a voting PSA that doesn’t rely on at least one high-profile celebrity urging Americans to vote, but famous faces don’t necessarily equal good commercials.

Declare Yourself’s "don’t vote by which we mean do vote" ad gets the award for the best misuse of a star-studded cast. A huge number of talented celebrities, ranging from Halle Berry to Dustin Hoffman, are packed into the five minute video, but the lame attempt to use reverse psychology ends up feeling forced, repetitive and a bit condescending. Even Sarah Silverman’s potty humor can’t save it. (Warning: This video contains some adult language.)

This more self-deprecating follow-up, featuring Steven Spielberg trying unsuccessfully to get celebrities to say "don’t vote," works much better.

Sometimes simple is best, though. While many people have accused us of being cynical, we were actually kind of touched by this Rock the Vote commercial featuring Christina Aguilera singing "America the Beautiful" to her infant. It’s effective and to the point.

It’s a measure of our times that Aguilera is using her vocal talents and her mommyhood to get out the vote. It seems like it was such as simpler, more innocent time when another pop icon, Madonna, was using a red bikini, and not much else in the talent department, to do the same.

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Comments

If you need a commercial to tell you to vote (or not to), you shouldn't vote, because you probably don't know a spoon's worth of spit about any of the candidates or the propositions anyway.

Where are the "get INFORMED" commercials? The DO YOUR OWN RESEARCH commercials?  

Maybe you could show a bite of a proposition commercial (like Prop 200 in AZ) where it gives people the impression payday loans will be unregulated and rip their customers off starting july 1st, then cut and show the glaring reality, that the payday loan act is actually just payday loan agencies not wanting their business to become illegal on July 1st, 2010.  Sure, payday loan REGULATION will end July 1st, 2010 - but so will payday loans themselves.  Pretty misleading in my opinion.
No celebrity will ever influence my vote. Look how these people conduct there personel lives. Why would anyone listen to them. Drugs, liquor and one sex partner after another, kids by one person and one by another, they have affairs with everyone they work with. These poeple have no morals, values or since of inteligence at all.
Anyone that votes for a person because a celebrity wanted them to, should have their head examined.  It isn't hard to do research and make your own decision.  
I don't know if people actually vote because a celeb told them to do so or not.  What I do know is that a reminder doesn't hurt a soul.  I speak from experience since I didn't vote in that famous election back in 2000, and so I couldn't say diddly-squat when W was elected.  "If you don't vote, then shut up and enjoy the ride, however terrifying".  I had to keep quiet for four solid years.  I will never repeat that mistake again.  So what if a celebrity reminds me, or reminds others?  That's what celebs do.  They remind us in positive ways (such as with this ad), or negatively too (e.g. Lohan, Hilton, etc.)  Nothing wrong with that.  Thanks for reminder, guys!  
If you only vote because a celebrity tells you to then you should lose the right to vote in the first place.To many sheep in this country already.I'd rather they stay home and watch reality TV shows or Oprah then have any part in the process.
Nothing wrong at all for celebs to say get out and vote, but anyone that votes for someone because that celeb is, is nuts.  We all have a mind of our own, and a little research is good for all of us, and to make up our own minds, it is very helpful.
I doubt the point of the ads were to really sway the majority of non-voters.  They seem to be geared more towards the younger adults who haven't voted before (first time being eligible, etc).  The younger generations - and yes, I do fall into this category - seem to be swayed by celebrities quite easily.  It's a marketing ploy to try and reach out to them.  

Did the ads work?  Hard to say, although the record number of voter registrations makes me think so.
Some people seem to be missing the point.  It isn't "vote for [insert candidate/proposition/amendment] because a celebrity told you to". It's simply "vote".  Vote one way or the other, but vote.  That's the point.
Wow, people.  Chill the heck out and stop hating on the rich, liberal celebs.  It's none of ur damn business how they live their private lives.  That's why they call it PRIVATE!  I thought these commericals were absolutely hilarious!  Good show!
I agree that people should do their own research on how they want to vote. In Ohio, there is an issue that according to all the commercials I've seen has been billed as the "job saving issue" and "keep the government out of your financial business issue", but if you actually go and read the issue, it is to cap the interest rate on payday loans to 28% (as opposed to the 391% rate those companies want).  If you never bothered to actually read the issues, how can anyone even know what they are voting for (or who).
Regardless of the moral fiber of the people in the ads, their message is wrong.  Just voting is wrong. The message should be to participate in the election process by becoming informed.  Know who the candidates are.  Know where they stand on issues and if they really will have any affect.  And, most importantly, serve your country.  Do not expect the government to do everything for you.
Anyone who relys on so-called "celebrities" to sway their vote is stupid. What do the candidates stand for, not who is hyping them up. Get real America, we are being force-fed a big bowl of BS and there isn't a celebrity alive today that knows the real story behind either candidate. Besides, both candiates have their pro's and con's, mostly cons though. Out with one, in with another....
They may be telling (reminding) us to get out and vote, but I really wonder... just how many of them have actually cast their vote?  Half of them (I bet) don't even have the sense to listen to what they are spouting.
I agree that if there's anyone who needs REMINDING to vote shouldn't be voting.  Who's reminding them to take a shower and get dressed in the morning?  What cave would you have to be living in if you needed to be reminded?  Same thing goes for anyone undecided at this point.  If you haven't been inundated with enough information by now, you sure aren't going to figure it out at this point.  Stay home!!
I keep hearing idiots say "Vote!, One way or the other, but Vote!" How Frickin' stupid are we? When neither way is the correct way, the the only correct vote is for "None Of The Above". These get out the vote schemes are fostered by the Two Major Parties to help silence any and all third, forth, or fifth party messages and to ensure that they will continue to control our elections process. By not voting you are standing up for your right to not partcipate in the scam. Your vote doesn't count. If you think otherwise then your are part of the problem. Be apart of the solution. Stay home! If everyone stayed home then their scam would collapse. The celebs of course are doing it for the paycheck, no more, no less.
At least P Diddy dropped his "Vote or Die" slogan...Kinda extreme if you ask me. Oh and BTW we all know that most of hollywood(95% probably) votes Lberal.
On my way to my place of employemnt this am I saw the endless parade of people wearing those popular "I Voted" stickers on their lapels. Why are those adhesive badges colored red?
When you vote, you have the blood of coercion, violence, war, theft, and illegitimate rule on your hands. It is more than an endorsement of a particular candidate or party, it is an endorsement of a system that rules over us all with an iron fist. It is a plea to the school bully to not take all of your lunch money, but just to steal a certain percentage of it. And it bends the rules of morality to assume that when 49 people out of 100 say something is wrong - it is, and when 51 say it is right, it is.

I did not vote today, and I feel amazing. I do not have any of that blood on my hands.

I will wear a badge that says "I Did Not Vote.", colored white for peace and freedom.

if you want to bash, at least look up the words you are spelling.  No, Hollywood doesn't have the best as in morals,  and no, we shouldn't rely on the superstars to inform us on what to do, but they are not all bad.... at least if they vote republican
Chill out, what's wrong with encouraging people to vote? Maybe you don't look up to these people, but some Americans do for one reason or another and at least they are using their visibility to promote something positive like excercising your right to have a say.  If it doesn't speak to you, that's cool.  Why be so angry about it?
The celeb info-mercials are for the young, undecided, liberals. Vote if your cool, or hip, or pretty, like me.. I think it serves as a marketing ploy for you to tune into Entertainment Tonight and buy People magazine. Every one wants to vote for the popular one and the celebs and Hollywood dictate to that. Experience, who needs that when Flava Flav said he is cool. God help us.
What is the matter with the people who have responded to this?  Not once did I get the impression that we were to get out and vote because our favorite celebrity told us to, or to vote for the person they are voting for.  The real message is, take part in this, you live here, vote for the person who expresses the values and supports the issues that you believe in, who has a vision of life that supports your vision of what life in America should be.  Vote, be represented, speak out for what you believe in.  That is they message they are trying to get out to you.
The point is to remind people that their vote does count even if they are discouraged with the entire system and do not want to vote.  Look at CA, the state supremme court rules what they vote unconstitutional; they re-write it and get it to ballot again;  they are trying to remind if at first you don't suceed, try, try again = perserverance.
seabhacre, is both right and wrong, if you dont vote, you have said nothing,dont abstain,vote for a libertaria or a green party or a socialist or write yourself in! we need a greater diversity in our system! we need to return to "of the people for the people and BY THE PEOPLE!"INSTEAD OF "BUY THE PEOPLE"
Ian,
Congratulations on NOT voting.  I'm glad you don't feel the burden of "coercion, violence, war, theft, and illegitimate rule".  You should be proud that you left it to all us other Americans who did vote to take that oppressive load off of your shoulders.  We are indeed glad that we could set the course for the rest of your life for you.
Just a couple of problems, though:  
In a Democracy (OK, a Republic in this case), there can be no "Legitimate Rule" unless the citizenry votes.  I can only assume that "amazing" feeling you felt was that of your version of anarchy.
And I may or may not vote for a leader that forces war or has war forced upon him.  Yes, that is a burden I soberly bear.  By not voting, you must accept by proxy whatever happens and are (also by proxy) responsible for those events regardless of the electoral outcome.

An informed vote is your best chance at Peace and Freedom.  Try it next time.
My favorite "Get Out and Vote" commercial would have to be Ron Howard's.  Seeing him as Opie again was Hilarious!!  And it was great seeing Andy Griffith and Henry Winkler back in the characters that made them famous.
I don't think that they were saying "A celebrity told you to vote--get out and vote." It was just meant to make it stick in your head, and hey, it does the job. "Hey, I saw this weird commercial the other day..." And then voting sticks in your mind.
I think they were just trying to remind people to vote, not who to vote for
I agree with the several people who have stated that voting is not at all important unless you are informed.  That is what makes our system so frustrating.  We don't encourage people to get information and we don't hold our information sources accountable.  And while they did not overtly say who they believe we should be voting for, several of these commercials have very thinly veiled endorsements.  I wish more people were educated in spotting biases and subliminal messages.
When so many people choose to or have grown up living in a world, where their sense of reality is in a movie,a TV show or a radio or TV personality running their lives or more realistically ruining there lives, they need to listen to those that are their life. We live in a fine line between what is real and what is a packaged life. Where ever the message comes from does not matter much. Getting people to vote brings them into the real world, ugly as it may be.
Voting is great. maybe we can all vote someday. but only if we are informed. there is so much confusion and complexity in so many of the laws and connections that politicians have with various groups/companies/individuals that it's hard to cut through all of that and see the true impact of something (candidate, law, proposition, ...).
The idea that this commercial could be so divisive never crossed my mind.  I considered those commercials bland.  If you want a good commercial that uses voting as the story look to the Liberty Mutual commercial about responsibility. A wheelchair bound woman braves the rain, public transportation, and a locked gate to exercise her right to vote.  Seeing that commercial showed me that I had no excuse not to vote.  That is a good commercial; the others will be forgotten November 5.
If it was not about the celebrities then why didnt they just pick up people off the street to do the commerical.  Every one in that ad is a liberal.
How is a celebrity reminding you to vote any worse than some twit asking you to vote for him/her?
Denise, it's worse because celebrities represent the very worst elements of our culture and society and the sorts of people they'll encourage will only further drag down the level of discourse.  As a society, improvement will only begin with repeal of laws like the Voting Rights Act of 1965 (which banned literacy tests) which have had the main effect of ensuring any pea-brained yokel who can find a "vote here" sign can influence the direction of the Free World.
I keep remembering when Alec Baldwin said he would leave the country if George W. was elected a second time...well, George was, and Alec didn't...surprise, surprise.  We need more INFORMED VOTERS...not celebrities telling us for whom to vote.
To Fox from Reno,
So basically what you're saying is that because these people are famous, they have lost every shred of education and intelligence they have?
I beg to differ.  I would even speculate that some of those "very worst elements of our culture and society" are better educated than you are.  I *know* there are several with Masters degrees in varying programs, if not doctorates.
Fame does not beget idiocy, indecency or despondence.  Also, you might try reading the entire VRA1965.  It did quite a bit more than "ban literacy tests".
Education is the key to our survival as a country.  If we educate our people, instead of allowing them to operate on "faith" alone (faith in humanity, faith in what they see on TV, etc), we may see a complete reversal of the poor performance of our government because the educated people will demand change;  not for the sake of change, but for the sake of the Free World.
In the first place WHY use celebrities in these vote ads? Is there a chance, sorry to say, celebs may be out of touch with Main Street? WHY not use everyday people in these ads? The people who touch your life on a daily basis, such as delivering goods, making repairs, maintaining our daily needs and emergencies. For example:  baker, shop clerk, doctor, housewife, auditor, plumber, truck driver, electrician, banker, emt, military, mechanic, refuse collector and lab technician, to name a few? Guess ‘the sheep” believe actors are smarter than everyday working people.  Also, everyday people might be considered too mundane and don’t forget, their work isn’t glamorous. Hollywood knows the nature of the audience and exploits their weaknesses, and manipulates ‘the sheep”. Ad men know how to target audiences who are in rapture with celebrity life. Just look at all the celeb rag mags available. “The sheep” want to emulate and make celeb’s  heroes, but don't have a clue that these people have too much time on their hands and money to know what an everyday person on Main Street goes through on a daily basis. Bottom line, Hollywood is entertainment, manipulative and fantasy on screen and off screen.  Listen up “sheep”.
To those who are saying that the "Celebs" are not telling you how to vote, I say watch the ad again.  They are promoting the liberal agenda.  (health care for everyone, gay rights, abortion rights, etc.)

They do not want anyone to do their own research.  They're hoping that they will vote the way their favorite star does.
Hey Cameron, where's that finger going? That photo makes me laugh, because it is as pointless as most celebrities are in our society. Really, a celebrity isn't going to influence anyone but their fans. If the cause is right and times are desperate as they are now - people will vote - despite Diaz pointing at god only knows what or where. WEIRD!  
Blog have good and reasonable entry.  I like this entry.


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