Chevy shows some skin
Posted: Tuesday, September 02, 2008 12:01 AM by Allison Linn
Filed Under:
Cars and trucks
We’re guessing a new commercial for Chevrolet’s Traverse crossover vehicle is meant to appeal to a woman who fantasizes about having the "perfect guy" – he’s hot, he’s romantic and he does the housework!
Frankly, that kind of reverse gender stereotyping is offensive enough to both men and women, not to mention outdated. But alas, if only the ad were just that tacky.
Instead, it’s tacky, nonsensical and weirdly evocative of pornography. It’s the type of ad that viewers have noticed, but often only to ask, "What the heck was that about?"
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In the ad, a guy -- who at first appears to be naked but later is revealed to be dressed only in jeans --is seen making dinner reservations, ironing a dress and, in the final shot, on his knees cleaning the toilet.
The tagline reads: "It’s everything you’ve ever wished for … and then some."
That’s followed by the usual car ad fodder: gleaming pictures of the vehicle in question.
With every car company in America trotting out commercials focused on fuel efficiency, we’re guessing Chevrolet felt it had to do something totally different to shock people into paying attention to its Traverse. After all, this is the type of big vehicle that has fallen far out of favor among many consumers.
But instead, they’ve confused viewers, who either don’t get what the guy is doing or don’t understand the connection between the guy and the vehicle.
We’ll concede that the commercial is memorable, but not in a way that makes us want to buy a Chevy.
Click here to watch the ad.
