A few months back, Hanes struck just the right note with an advertising campaign featuring glamorous yet goofy actress Sarah Chalke publicly doing battle with a wedgie, before discovering Hanes’ "no ride-up" panty.

Now, Hanes is taking on the other sex. A new campaign features sitcom actor Charlie Sheen in full fanboy mode, hoping to impress basketball legend Michael Jordan. His method is questionable, however: upon seeing the star at an exclusive club, he immediately starts bragging about the "no ride-up" boxer briefs he’s wearing.

In the process of trying to show Jordan his underwear -- while driving in reverse -- Sheen manages to slam into a valet stand. A bemused Jordan looks on.

(Click the image above to play the ad.)

In terms of casting, this commercial is right on.

Sheen may be a sitcom star, but he’s not type of mysterious and sexy actor women swoon over, nor is he the kind of guy you’re likely to see on a billboard dressed only in the aforementioned underwear.

Jordan, on the other hand, is the type of awe-inspiring celebrity that likely makes even grown (and famous) guys a bit nervous.

It all seems like the makings for an over-the-top pratfall, but Sheen -- unlike Chalke -- doesn't take it as far as he could.

If the joke is that you’re going to react to meeting a star by showing him your underwear, you should be ready to leave some dignity at the door and play it for all the laughs you can. Sheen is witty, but he seems a bit stilted, too much like a spokesman hawking a product.

To be fair, Sheen also isn’t given as rich of material to work with. Although Hanes has given the "no ride-up" boxer brief the same name as the women’s product, this one is actually meant to not ride up the leg. It’s confusing that the products have the name but serve two different purposes. And, frankly, the boxer brief's purpose just isn’t as funny.

Still, we have to give Hanes credit for making underwear ads that are actually fun to watch, and not cringe-inducing or mind-numbingly boring.