So you went out for a few drinks with friends and ended up in a stranger’s bed. The makers of the AMP Energy drink want you to know that there’s nothing to be ashamed of.
In fact, they feel so strongly about it that they’ve gone ahead and written a song for you. It goes, in part:
"Oh I will not be ashamed/be ashamed/to walk the crowded streets alone/in yesterday’s outfit and cologne."
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| AMP Energy |
AMP knows it takes two to tango, so "Walk of No Shame" also includes a few anecdotes that women can relate to. For example:
"Oh how I’ll push through the day/ through the day/ in my tiny ruffled miniskirt/and some guy’s extra-large T-shirt/oh I will not be ashamed."
If you think this commercial is headed for sleazeville -- or, worse yet, the great abyss of cheesy, tasteless commercials -- you might be surprised.
With "Walk of No Shame," the commercial’s creators manage to pull off something kind of remarkable: they’ve written an ode to an often regrettable experience that is actually pretty cute, and a lot catchier than you might imagine.
Also, unlike a lot of commercials, which feel like they were rushed out to make someone’s lean budget demands, this one takes time to get the humorous details right: the comic sigh from the other party in the one-night stand, the woman limping proudly down the street with only one shoe, even the hint of flirtation between two walk-of-no-shamers who meet up at the end of the commercial.
The entire commercial plays like a mini-musical, enacting little dramas as each slightly disheveled character appears to offer a pithy comment on their mental and physical state after a night of debauchery.
One can argue about whether this ad is very effective at selling energy drinks -- shuffling home with fuzzy memories of the night before, no one seems very energized, or even inclined to be energized. Still, we’ll take that over the ridiculous, testosterone-laden goofiness that is the hallmark of most energy drink ads, including others produced for AMP Energy itself.
Click here to watch the made-for-TV version of "Walk of No Shame" or click here to watch the slightly racier, Web-only version.