ABOUT ADS OF THE WEIRD

With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


The walk of no shame

Posted: Tuesday, May 20, 2008 3:00 AM by Allison Linn
Filed Under:

So you went out for a few drinks with friends and ended up in a stranger’s bed. The makers of the AMP Energy drink want you to know that there’s nothing to be ashamed of.

In fact, they feel so strongly about it that they’ve gone ahead and written a song for you. It goes, in part:

"Oh I will not be ashamed/be ashamed/to walk the crowded streets alone/in yesterday’s outfit and cologne."

Image: TV ad
AMP Energy

AMP knows it takes two to tango, so "Walk of No Shame" also includes a few anecdotes that women can relate to. For example:

"Oh how I’ll push through the day/ through the day/ in my tiny ruffled miniskirt/and some guy’s extra-large T-shirt/oh I will not be ashamed."

If you think this commercial is headed for sleazeville -- or, worse yet, the great abyss of cheesy, tasteless commercials -- you might be surprised.

With "Walk of No Shame," the commercial’s creators manage to pull off something kind of remarkable: they’ve written an ode to an often regrettable experience that is actually pretty cute, and a lot catchier than you might imagine.

Also, unlike a lot of commercials, which feel like they were rushed out to make someone’s lean budget demands, this one takes time to get the humorous details right: the comic sigh from the other party in the one-night stand, the woman limping proudly down the street with only one shoe, even the hint of flirtation between two walk-of-no-shamers who meet up at the end of the commercial.

The entire commercial plays like a mini-musical, enacting little dramas as each slightly disheveled character appears to offer a pithy comment on their mental and physical state after a night of debauchery.

One can argue about whether this ad is very effective at selling energy drinks -- shuffling home with fuzzy memories of the night before, no one seems very energized, or even inclined to be energized. Still, we’ll take that over the ridiculous, testosterone-laden goofiness that is the hallmark of most energy drink ads, including others produced for AMP Energy itself.

Click here to watch the made-for-TV version of "Walk of No Shame" or click here to watch the slightly racier, Web-only version.

 

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Comments

Wow... For those of you that are appalled at this commercial please don't leave this country because you will be absolutely mortified by the commercials that are airing overseas. Not to mention some festivals like the Penus Festival in Japan. God Bless America the Prude!!!
Woe to you Chorazim ! Woe to you Bethsaeda !
These ads will bring you down into the Pit
Yeah it's just a commercial.  But it IS also a sad commentary on how overly-sexual our society has become.  It's called the walk of shame because there used to be an 'oh my God!' factor associated with waking up next to someone you don't know and will probably never see again.  

I am by no means a Bible thumper - don't even own one to thump.  I'm also not a Puritan, and have done the walk myself a couple of times.  I think the sad thing is that it was generally recognized that bedding a stranger after drinking too much was something that while it happened, shouldn't become standard operating procedure.  I can understand why some would say that this shift (the commercial reflects it, it's too late for it to cause it) is kinda sad, and I agree.  But it's hardly the downfall of society - and furthermore, if America wasn't so not-so-covertly but schizophrenically fascinated with/simultaneously ashamed of sex it (along with many other things where denial in this country runs deeper than the deficit) wouldn't have even occurred to the people who made this commercial to make it in the first place.
Fact - Having sex with strangers increases the odds of contracting STD's.  

Fact - Promiscuity is both a result of and a perpetuator of various psychological problems.

Fact - The ad is still kind of cute.

(Fact - None of this has anything to do with energy drinks...)

As much as I would've enjoyed watching the ill minded notion of scraping by the next day of a lush night of beer and sex, It's extremely appalling after actually experiencing a life with a loved one. The mix ideals of morality and promiscuity is very similar to science and ethics. They go hand-in-hand, either way it was creative the way the commercial was setup but repulsive for choosing one of the lowest moments a person endurs and experiences in their life. I'm a college student and not once in many years have I shamed my conscience in that particular manner.
How tacky can you get! Just because some guys with teenage brains at an ad agency think its funny doesn't mean it should be used on TV. I HAVE been to college and not all girls are whores or get plastered (they are the ones with self pride). Yes, I do change channels when tasteless "stuff" comes on. It makes me mad that "stuff" like this is on while kids are still up.
I love this ad (the tv version).  

CLassy?  No, but it isn't meant to be.  It takes something that is told in confidence to your closest friends, vehemently denied in all other venues, and shoved down, down to the deepest reaches of subconsciousness and sets it out there.  It says, "This happens.  It sucks.  Have an AMP, and muddle through the day."  At least everyone was shuffling back home (or off to work - "shudder"), not hanging around wherever they ended up, waiting to be forced home.

ahhh, this takes me back... right back to college, stumbling across campus after my first (and LAST!) experience getting drunk.  No one night stand involved, but I awoke with a raging hangover, soaked from head to foot because the people I'd partied with threw me in the shower - clothes and all - to rinse off the vomit.  I was so sick, and so dehydrated.  Couldn't keep water down, or coffee (if I'd known then that greasy, salty foods help metabolize the alcohol I would have had a bacon & mayo sandwich!) - took 2 hours to shower, because I was too dizzy to stand (couldn't even reach up and turn off the water when it got icy).  I was still sick at 4:00 PM.

Maybe if AMP had been available, the shower would only have taken an hour and a half.
Yowza, who'd have thought a commercial like this could bring so much "controversy"? Less sleazy than most beer commercials of the last decade, apparently its the LACK OF SHAME that gets everyone outraged. Maybe it would be better to do like the cosmetic companies and sell products by making people feel bad about themselves....

And for those folks worried about their kids, be aware that pretty much every aspect of TV these days contains both sexual content and cultural paradigms that WILL affect your kids. The best way to help them be healthy adults is to teach them critical thinking skills and help them understand the concept of culture itself. Good luck!
Sexual liberation is letting other people getting their groove on whenever they want to, even if you do or do not choose to do it as well.

Enjoy responsibily. :)
Guys, gals!  How can it be wrong to screw anything that consents?  Assuming it is "adult" of course.  

It is the American way - our "way of life"!  If it is so wrong, how come more and more of the world is emulating (copying, for the less educated) us?  When Germans, Indians, Zambians, Bulgarians, and billions of others enjoy "rap" in their own languages, and feel oh so good to be like Americans for a while in their pathetic lives - we are the proven leaders.  Not just because we have better missiles, but because our way is better.  This naturally includes screwing everyone every chance we get.  Yaaay!!!!
See how the people look the morning after....real nice, huh?  Real lookers!  I used to drink until I saw my 2 girlfriends rent a limo for a night of drinking and having a good time.  Started out looking beautiful and as the night wore on, they got uglier and uglier..makeup running, slurring speech, just a nasty visual.  Right then and there I decided I didn't want to look like that.  So...as for the one night stand, the drinking and all in this commercial...just take a look at what the people look like and if you want to look like that...GO FOR IT!
Here's an easy solution for everyone - - - TURN OFF THE TV.  Oh wait, I forgot, TV is the mind control for the media zombies.  I don't watch TV and I don't have cable TV or satellite TV - I work full-time & go to college full-time while raising a teenager.
What the hell is the connection...?
Is the drink so lousy that it takes sleezy sex to sell it...?
Guess I want be seen drinking it for fear that someone with some pride in who they are might see me!!!
Dumb.  Lyrics really aren't that clever. Sex sells, but it is a cheap & underhanded way to get your product out there.  
Doin' strangers, maybe even ones with nasty crusties in the nether regions(who knows where that thing has been), is such a ridiculous thing to teach our children to do.  The lust and pleasure is a moment and the rest you live with forever.  Good way to get preggers, diseased or dead.  Morals aside... BAD IDEA.
I live in New York and I'm 53 years old. I was a gay prude in the 1970's several years before there was any mention of AIDS. I had several 'trysts', but when I would arrive at our destination, I always made some excuse (something in my mind clicked on the light) that I had to leave. I'm ashamed to admit I drove home very drunk on those occasions, which was worse than having a one night stand! I was real picky until I met my lover in a bar in the Village. We had sex the first night and that was the best sex we had with one another in the last 30 years. LOL!! (He won't read this hopefully)!

I think the AD is very funny and I don't think it's indicative of our society being immoral or less 'moral' than it was in the past. People have sex, hopefully safe sex. I remember going to a boarded up gay bar in Lancaster, Pennsylvania several times with my boss in the late 70's. It was hysterical. We were like fresh meat for those guys. Believe it or not there were lots of AMISH and MENNONITES in the bar. They could not understand why we wouldn't take them back to our hotel room since we were from New York. They were all holy by day and horny by night! So much for the bible belter morality!
Hugh Hefner, regarding the photos taken of Miley Cyrus, put it very well scant days ago .... it simply shows how absolutely schizophrenic America is where sex is concerned.
Hey guys...  This AMP stuff really works. I stopped by the store on the way to my local tavern and picked up some AMP. Fortunately, I had on my cargo pants and stuffed as many cans as I could into the various pockets. When I walked in to the tavern, I was almost mauled by three vivacious gals who saw several of the cans peeping out of my pockets. Long story short, these gals offered to trade a roll in the hay if I would bring the post event drinks. What a deal, the best part is I didn’t even have to buy any alcohol so there was no sexual performance issues…!!!!  The bad part was that while they were taking turns on me they drank every can of my AMP. I guess they had already seen the commercial. Whew, what an afternoon…! Tomorrow after work…  I’ll do it again…  Via la AMP
"If someone is terribly drunk, wouldn't that prevent or at least inhibit effective sexual activity?" .... Geez ...(so to speak) Elaine ... you don't know much about people. I geuss for some, it really is cold in Minneapolis, MN. I can't believe the whole state is that way ...  
This commercial cracked me up!  I have a hard time understanding why people think that AMP is encouraging one night stands.  People are going to have them as they have always had them.  This is just a drink that helps clear the hangover.

The only person responsible for your child's morality is the parent!  Don't blame TV for what you fail to control.  I have a daughter who watches TV (gasp!) and still knows right from wrong.  She knows about sex, alcohol, drugs and everything else because as her parent, it is my responsibility to teach her.  
So if I wear the same clothes to work 2 days in a row everyone will think I got me some lovin'? What If I wear the same thing all week?
First of all the beverage itself tastes like donk poop. As for the commercial its simply no better than the message mtv has been relaying for the past 20yrs or so.
Well, I certainly will not buy this product based on the commercial.  I am not a xtian so for everyone that is calling people with health morals and normal morals Bible thumpers - some of us pagans feel the same way.  People need to face that over 25% percent of people between 15-25 yrs of age have an STD.  Condoms dont protect against HPV or Genital Warts.  Sleeping around isn't healthy physically.
Relax. Wear a condom. Maybe two.
I would be glad to "thump" a Bible if you want but this ad is wrong whether you accept there is Right and Wrong or not. Celebrating irresponsible behavior is wrong even absent morality.
Does TV reflect society or shape society? Many who approve the commercial seem to have taken offense with those who condemn the movie on moral or Biblical grounds. It is almost like they feel the need to justify their beliefs and actions. This commercial does that and it makes them feel "normal".

On the other hand those who do not approve of the commercial are fearful that amoral media will contribute to to creating a society that goes against their beliefs. Neither side will ever convince or win over the other. Some of those who condemn commercials like this are indeed hypocritical and "holier than thou", but some know from experience that living life without limits often results in regrets and their reaction is not one based in condemnation but out of concern.

Like it or not, this entire blog boils down to each writer's definition of right and wrong and accountability. If there is no God; eat, drink, and be happy. For those who believe there is a God who both condemns sin but also offers forgiveness, how sad it would be if they kept that news to themselves. So for those who don't believe, understand the basis of the believer's argument and realize it is their responsibility to be an influence in the world. And believer, understand the battle is not against people who do not hold to your values but against sin. Nor is a crusade to live perfect and make others live perfect in order to earn salvation the answer. Forgiveness is a gift of God's grace, made possible because Jesus Christ, God's son, died on a cross to pay the penality of not being perfect. And then Christ rose from the dead to prove that he beat death itself and that there is life after death. To believe something as crazy as that is exactly what it means to believe by faith.
I agree with LMR-- regardless of your personal morals; Any kind of scenario that explicitly condones alcohol and drug use, sex with strangers, and any kind of insobriety is INAPPROPRIATE and NOT FUNNY!  Just ask anyone who's in AA or NA or dealt with the consequences of unprotected sex with strangers.

"Just normal behavior" doesn't automatically apply to everyone. Don't assume that everyone engages in this self-destructive behavior.  And the term "normal" does not make it healthy.
So in terms of the ad, why don't they just call it for what the marketers are trying to make it: "Post-I-Did-Something-Stupid-Fix"
It's never okay for people to be intimate outside of marriage. God sees and knows everything we do. Every person will have to face the judgment of Jesus Christ when He comes in glory to judge the living and the dead. This ad is shameful in regard to the state of the human race. If someone does not acknowledge Jesus Christ as their mediator and advocate before the Father and repent of their sinful ways, they are destined for hell. Belief in and repentance to God is the only way for one to enjoy the riches of God's grace in His Heavenly Kingdom.
Marion - if you don't like it, don't do it. You sound like you'd want to prevent other people from choosing to engage in 'promiscuity' as you call (or having a good sex life, as others would call it). How about you live your life and let others live theirs, as long as it doesn't hurt you. Worry about yourself. If others want to have sex with lots of others, that's their business. And if a commercial comes up on the subject, hit the mute button change the channel, look away.
Wow people its an add, how does it get to all your morals and what not, if you dont like the commercial dont watch it, if so then great, but morals really have no place in the chat room about a commercial, i mean c'mon if you want to talk morals go to moral-court dont burden bystanders with it
mmmm...After watching that ad, I suddenly want to have crazy drunken sex with strangers and then perk up the morning after with an AMP energy drink on my clumsy walk to work in (most of) yesterday's clothes..How cool.
I am not a "bible thumper" closed minded or a prude. I am aware of others and appreciate the difference in people and still I am left wondering what we are promoting. Is nobody ashamed of anything anymore or are we simply being seduced by "Madison Avenue" for the sake of some company profits? People need to think for themselves and consider what they are listening to. Then there is the issue of concequences. Everything is funny until someone gets hurt, someone gets sick or they run out of money doing what seemed so entertaining. It is true, it is only a commercial and perhaps it is satirical however, it is out there and suggestive of behavior which may not be beneficial in the long run. People will make their own choices and everyone needs to make their own mistakes but I wonder how many mistakes would not be made if youngsters were not exposed to such suggestions so early in life.... just a thought.
"Sumoerotic"!! JMP from NJ,  you are the MAN!! I laughed my butt off when I read that. "No, honey, I'm not fat, I'm sumoerotic!" Well done!
I thought it was funny and lighthearted. As for people possibly being angry about it, well don't watch it. It's an ad it either catches you or not.
I'm surprised that I can even comment after such a long run. But here I go...

I find it beyond the scope of any reasonable understanding that this commercial has brought up religious and/or moral discussion. AMP has simply played off of the inertia of our sex-driven-by-lack-of-sex culture.

The other thing that bothers me is that there are adults that believe that our next generation is so impressionable that they will be so easily influenced by the color combinations that flash on the screen. Children know that Superman doesn't exist and that there are no small dolls named Chuckie that are possessed by the souls of killers or rapists...

Lets be serious. Yeah, it might make a scary dream or two, but the child is relieved to know that it has awaken and is back in reality where these things are figments of imagination...

The true thing that one should shield their child, and themselves, from on television is the news. Those aren't make-believe characters covered every night for committing heinous crimes. Those are real people.

The most that AMP could influence you to do is, well...drink AMP. lol. Maybe the song will get stuck in your head or the pretty girl with little to nothing on walking down the street will flash in your head when you're in the store... but after that, well... drink up!!

Let's stop discrediting our children and treating them like pawns...they are future kings and queens of our civilization, and we should address them as such...with the best guidance that we can muster as the present leaders of our society...

Bad parents, or low-self-esteemed parents will remain as such... AMP, the news, nor anyone else will be able to change that but the parents themselves... That is a child's greatest influence (next to genetics)...

So chill out, Americans, we have an election coming up...

My love to you all!!
the people who find this humorous and ok are short sighted idiots, and those looking far ahead at the possible implications of this behavior are belittled by these idiots.  
was funny at first, thought about it, started to bug me about my son seeing it. then realized if he gets this ad  before he is a teenager, that is what is sad. it is all done in an underhanded tone that adults should understand. anyway, i agree that it REALLY reminded me of college days. especially leaving the girls dorm to back to mine, and seeing a bunch of girls leaving my dorm doing the same thing.
A.L. Green, no one is discrediting our children, and what I and other parents have said here has nothing to do with being bad parents or having low self-esteem. We are merely suggesting that children are extremely malleable, and that their young minds are shaped by their myriad experiences, whether involving their families, their teachers, their friends, or outside informational sources such as television, movies, or the internet. Of course each parent is responsible for what their child sees; however, children are terribly clever, and there are going to be times that we can't intercept every questionable influence before it reaches them. My personal concern is not that my children will grow up without fully functioning moral compasses and a working knowledge of the difference between right and wrong, but that they will encounter something of this nature before they are old enough and/or developmentally ready to discuss and understand the meaning. As I mentioned before, any television my children watch is of the preschool-oriented, commercial-free variety, but as I said, even the most meticulous parent can't prevent everything objectionable from reaching the tender eyes and ears of her babies. Even when he's blessed with the most caring, attentive, honest parents, peer pressure is a difficult thing for a child or teenager to withstand, especially when partnered with the lax (even irresponsible) moral attitude these children see in the media.

For the record, you couldn't pay me to thump a bible.
Well said, KP from Minnesota! If I were your mother, I'd be very proud.  
I think it is OK to have morals and not be a "Bible Thumper".  They do not automatically go together. I have never been part of a one night stand and at my age do not care to start.  And I feel I have missed nothing. Nope not my drink and not my style of life. I am who I am and if someone else does not like it  so be it. And with dogs, horses, and a family in my life I also do not need the television.  To each his own.
'K, here goes.

Been there, done that, moved on. And... as a CHRISTIAN, I know God will forgive me. God doesn't say be perfect, He says try to do good and if you messed up try to get it right in the future. Oh...He also says, judge not lest ye be judged. And btw... Chritianity is about love and compassion, not hateful, hurtful sarcastic comments.

Now, since the topic here is whether or not it's a good ad, I gotta say it gives a lot of "us" a common ground to stand on.

Peace,
C
How little all this craop matters. We are only here for the time we are alive, then we are in oblivion for eternity, so if someone chooses to f**k their way thru life happily, why bust their beans? There is a whole lot more time spent under the aegis of death than there is of life. Hose away!!
I thought the commercial was quite well done and very well thought out, not to mention funny.  They aren't advocating sleeping around or one night stands.  The commercial is simply saying, "Hey if you do this; this will help.  Drink up! Chin up old boy or girl as the case may be."  One night stands aren't for everyone, but simple math tells us that they happen every day or night rather.  I personally find that monogamous long term physical relationships are far more fulfilling, but sometimes you just gotta get your groove on; it's the "spice of life" and all of that.  This is the product for those that look back and wish they hadn't.     I haven't even indulged in a one nighter in a long time, and this innocuous little tune is stuck in my head.  I think it will definitely sell some product.
I agree with everyone who sees this for what it is--another step toward America's fall from grace. Sure, it's just ONE commercial, but everyone who condones this will condone MANY other activities that have brought us to the despicable place where we are, as a country, and will take us even further into moral decay.

Out of the comments I read, someone mentioned "if you don't like it, change the channel." OK, so we change the channel when we find offensive programming, and now we have to change the channel in the middle of a show we finally find that is watchable?? Moral people have the right to watch a show without being subjected to this kind of filth!

OH! I've done "the walk" NUMEROUS times in the past. I was a man-whore to the max. But as I got older, and I began to "grow up," I started to wish that I had saved my virginity till marriage. And I wish I hadn't married a woman who already had a divorce under her belt (now, two) and had sex with me on our second date.

Now, I can only imagine what splendor it would've been to know my wife and have her know me unlike anyone else we'd ever met.
OH! And for the person who wrote that they may have only stayed over instead of sleeping together... PULEEZ!! Are you really that dim? IS ANYONE?? It's plain-as-day what they're portraying. And, you ever hear of a modern convenience known as a... CAB?!!
This was a terrible thought to glamorize. Imagine someone close to you doing a one night stand tonight. Your daughter, your sister?! You all should be ashamed of wanting mindless, breathless "action" that has no emotional value, and looks at people as just "bodies" for the physical stimulation of sex. That's going to leave you empty and hollow. And I am not even a bible thumper! I am a sane, happy mom and wife in her early 30s in Seattle!
Wake up people and respect yourselves and your bodies!
NEED A CASE OF THE STUFF ?????????????????????????HAVE A GREAT DAY.
tacky? who cares as long as you have fun? Drink, do drugs and have sex, funnest things in the world. Be smart to do as much of those 3 things before you die.
Helps bein a nihilist/atheist, dont need to worry about some mystical long bearded old man who will send me to hell to be tortured by the devil.=)
This commercial is ridiculous and plays off of something people should in fact be ashamed of. Americans are notorious for being undereducated about STDs and contraceptions, so you can bet many one-night standers to be completely unequipped for promiscuous activity, thus spreading disease and becoming pregnant with unintended children. Before we jump into bed with as many random strangers as we can handle before the chaffing sets in, let's go buy some condoms.
Sorry...but I find this repulsive...along with all the other things that this society feels is OK...
The feeling of SHAME is there for a reason...So much for "reason" in this so called Great Society.
I guess it's OK to teach our kids to do what "feels good"...never mind the consequences...i.e.AIDS
Amusing?  Perhaps in a slapstick, 3 Stooges kind of way.

I thought it was rather tacky.

Bible Thumping aside (I do that in the privacy of my home and church) the whole issue of one night stands is not something to be cheered, encouraged and cherished.  It is really a sad mutilation of human love.  Yes, it is amoral; and no - we really don't need less of a moral foundation in this country.

For some, the "one night stand" is a right of passage; for others it becomes their "goal" on a weekend; still others can't get beyond it to find REAL relationships and for a (hopefully) smaller group, it is the beginning of the end - of their lives.  (Oh, yes, I know this will garner me lots of name calling; the truth hurts - I lost a number of college friends to STD's - it happens)

Not a big AMP fan.  This only gives the product less appeal.  Those who seek to defend the sluttiness of a one night stand need to really take stock of where you want to end up in life.


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