ABOUT ADS OF THE WEIRD

With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


Mommy, can you do something about your hair?

Posted: Tuesday, May 13, 2008 3:00 AM by Allison Linn
Filed Under:

These days, moms are constantly being told that there are countless things they should be doing to make their kids smarter, healthier and more well-adjusted. As if the pressure to hand-grind organic vegetables into gourmet baby food while teaching your toddler a second language isn’t enough, now along comes a commercial to note that, in the midst of all that, you really ought to do something about your hair.

Suave’s recent television ad argues that "89 percent of moms admit they’ve let themselves go." But don’t fret, moms, with a few minutes and a bevy of Suave products, you can, to paraphrase the beauty product company’s words, get yourself back.

Image: garbage
Suave

Suave’s campaign, which includes television commercials, an extensive Web site and a radio jingle, is a little bit like that best girlfriend who likes to be around you because it makes her feel prettier, smarter or more successful. The campaign seems to be exuding a sympathetic vibe, but in reality it’s not-so-subtly working to make moms feel bad about themselves, in the hopes that they’ll rush out and stock up on hair care products.

One of the commercials shows a photo slide show of mom’s evolution from a beautiful single woman to pregnant lady to overwhelmed mom holding an overstuffed garbage bag -- and back to hot mama, thanks to Suave products.

In the surprisingly unsubtle radio jingle, a woman sings: "My hair’s a mess, my skin’s distressed, deodorant is anyone’s guess. I’ve got to put beauty on my list. Starting right now I’ll find beauty galore, at my local store."

It’s absolutely true that most moms wouldn’t mind a little more time to take a shower, do their hair or, on some days, just get their teeth properly brushed. But surely there are more sophisticated ways to get that point across than by featuring slightly disheveled, but perfectly attractive, moms with taglines like, "Hasn’t ‘felt pretty’ since the day her water broke."

Suave is right that "Motherhood isn’t always pretty." But neither is resorting to mommy guilt to sell beauty products.

Click here to see the campaign.

MAIN PAGE

Email this EMAIL THIS

Comments

I am not one for making women feel bad about themselves, but its true that many moms let themselves go and no longer care about their appearance (much to the dismay of their husbands, who no doubt feel neglected enough when the kids come along and steal all their wives' attention). You need to value yourself and take care of yourself in order to be the best parent you can be . . . So a little encouragement toward believing it's possible in less time and for less money than they think may not be a bad thing . . .
I think Suave is on target with this message.  What you failed to mention in their ad is at the end, the mom looks phenomenal with her kids in tow.  It's not an either/or decision, the modern mom can have both.

I think they've identified with the modern mom pretty effectively, and this ad will resonate with that market.
A better commercial would be a healthy looking mom (weight appropriate) who is giving organic whole grain cereal to her child (rather than sugar) and thus has more time to spend exercising herself and doing her hair because her child is not hyperactive.  The idea that a mom can improve her life by spending either 1.00 or 200$ on her hair is absurd and this is yet another way that our culture cons women into believing that they should spend their hard-earned money on their appearance.
It's not just moms who let themselves go.  It's dads too.  Why is it acceptable for men to let themselves go or even age naturally while women are expected to look 21 all their lives?  I am pregnant with my fifth child. I have always lost all my baby weight.  I can't do anything about the stretch marks, but I try to take care of myself and at least resemble the person he married almost 20 years ago.  My husband on the other hand, while still very handsome, has put on and kept on about 50 lbs. While women and moms shouldn't be expected to look like it's "date night" all the time, I feel it is unfair to your spouse to totally let yourself go.      
Have either of you tried to be at least four of the following list at any one time:  cook, pastry chef, maid, taxi-cab driver, author, disciplinarian, friend, laundress, pet groomer/caregiver, professional grocery planner and shopper, party planner, gift purchaser (birthday parties, christmas, anniversaries, etc.), volunteer (at school event or otherwise), counselor, nurse/physician (primary care and ER services), vehicle cleaner(inside and out), editor, teacher (all subjects and specialties), financial analyst, college planner and financier,........Should I go on?  These are tasks which are included in being a mom but this is by no means a complete list.  Add to that the duties of full-time employment, being a spouse and/or student (also not a complete list of other possible duties) and you have some of the roles mothers play.  Until you can be all those people at once and maintain a perfect body, hair, nails and attitude, DO NOT tell mothers that they should be able to do it all (Rosie the Riveter and June Cleaver in one).  I am sure there are many men/fathers out there that do some or all of those roles but the vast majority of them are women.  Do you really care whether we look perfect or not when you partaking in the spoils of our sacrifice?  Here is a suggestion:  go to the woman in your life (your spouse or mother) and tell HER that she needs to do more to keep up her appearances......email me and tell me what she has said.  That is if she does not engage in one of the other roles we often must resort to, gladiator!
Sheesh.  Let's think about this:  Mom comes home from a full day's work, on the way from home picks up the kids from school or sports or other extracurricular activities, as soon as she enters the house, goes straight for the kitchen to cook up a meal.  Meanwhile, Dad comes home, puts up his feet, clicks on the TV, feels neglected and wonders why she's let herself go?

Give me a break.  Heck, give Moms a break.  The Suave commercials would do better to have the Dad take a load off the poor woman's back and say, "Honey, do something nice for yourself."
Notice both of the first stupid comments were by men and I'll bet anything they changed a diaper once and felt like superman. Why's mom taking out the garbage. Where's the husband? The mother's in the commercial are overwhelmed by job, children, house, husband and the answer is to use Suave to pretty-up? Get the man to help!

I may have to downgrade products during the recession, but it darned well won't be from Pantene to Suave. I'll go to White Rain frst.
Yea Whatever.  Working professional, Mom, handyperson, cook, cleaning woman and all the extra money goes to the kids school, sports, activities, and the all too popular fundraisers that we parents support.

Extra time.....Extra money and then you say you should have beautiful hair, pamper nails and designer clothes.  Not in my neighborhood.
KyoungVermont - I just printed out your comment and am handing it out to everyone that asks me why I don't get highlights. To everyone that thinks Suave has it right, and that Moms should "take care of themselves", I'd really like to see you try one of my days and see how pretty you look by the end!
Hey Rob & C Zak -- oh the pain and distress of the modern husband! Those gosh darn those little rug rats (and the job, and the house, and the . . .) take up so much of mommy's time and energy, she can't see to all your needs.

And maybe, just maybe, Suave would see a sales jump if they'd spend a little more in R&D and less insulting their target market.

What about dads?

Any good father does most of those things listed by Kyoung.  The cooking and laundry are likely still done by the female of the household, but I do everything else in the list, plus ... mechanic, lawn care, landscaping, pool cleaning, appliance repair, electrician, roofing, gutter cleaning, painter, coach,  etc.

For years women have been listing how hard they work and how they are under appreciated.  Any good parent works their butts off to provide for their family, both at work and at home.  If you are doing all of the listed things here, plus more, and your spouse does next to nothing ... add stupid to the list.

I am a single mom - not by choice, but I make the best of it. I will tell you I will delay getting new clothes until mine are worn out, hair products only when needed, delay any indulgent purchases I may want just so my kids can wear clean decent clothes and have decent shoes. Notice I didn't say I buy them everything or brand names - I frequently tell them NO, and when they ask why - Because you don't need it and I don't have the money to spend on it. I don't want my kids to grow up thinking life is easy and they are spoiled. Pampering myself only leads me to later question the value of that purchase and if it was worth it. I would rather be grungy and happy then pampered and poor.
I've got to admit, i laughed my butt off about the top two men's comments as well as the rest of the women who ticked off the lists of "hats" that mothers wear. Sadly, that commercial is a prime example of what society states a woman HAS to be - everything PLUS look like a freakin' perfect mannequin! Why does society dictate that we women must be the perfect mother, homemaker, friend, employee/boss AND sex kitten extrodinaire for our husbands? I think a dose of realism would do the world a LOT of good. I mean, come on! If they're going to portray a married woman with kids, why not show her spouse as a productive member of the marriage who contributes? There are a lot of husbands out there who take active roles in the daily responsibilities of a marriage and a family. The commercial just makes it seem as though the woman just got all the responsibilities dumped on her, as though her spouse isn't a supportive person in the relationship. Talk about stereotyping.
As far as Suave taking us from drab to glam with a simple wash? Puh-lease! i need a lot more than shampoo and a shower! :) and i definitely don't use Suave. lol
What's next?  Suave trying to sell it's product with a femme prison commercial?  I can imagine it now... 3 seconds of the "Ya know, it's hard to look sexy in an orange jumpsuit".... ...(20 seconds of fodder including a routine of a sexy-broadway style musical with real inmates... then 4-6 seconds of the suave logo.

Brilliant.  I need a job doing advertising.
You know, while I can definitely agree on the level of tasks, to do's and a myraid of other things on a Mom's "Most Important" List; I do have to agree with a number of posters here that many Mom's DO let themselves go - and join the "I want to look natural" group.

I am a Mom of 2; Professional Software Architect; business owner; horse owner (barn chick cleaning 4 stalls daily).  Despite the typical 16+ hour day, everyday I put on fresh, flattering clothes, do my hair and apply some cosmetics - enough so my husband is well aware I am his wife, not his brother.  I do this not only for my husband (which is untimately for me) but for me and the whole family.

Why do I say that my looking put together - if not always professional is important to the family?  Because it reflects on the family - your husband in social circles (ever run into an Exec from your DH's company or their spouse at the grocery/soccer/tutor's?  I have - and I feel more confident when I have my "game face" on.

When you show up at your child's school for a PTA meeting, Room Mom (yes, I do schedule time for this) or teacher conference in your sweats and bunny slippers, it makes you child look bad - sorry - it is true - first impressions are the only impression you get to make.

It is all about confidence.  When you know you look good (not "date" night or fashinista) you walk taller.  You project an image of confident ability.  When you look like a schlumpy, frumpy, dowdy housekeeper, peoplke assume you are a slob.

Sorry ladies - I know I will get roasted for this - but I don't care: the truth hurts.  Your au natural face is not (in most cases) the best you can look.  A light quick cosmetically enhanced look is simple and important. I don't mean full-on war paint.  Tinted moisturizer or mineral powder foundation a little bronzer, mascara and lip gloss is the difference between looking old and tired - or young and fresh.  You can do this in 5 minutes flat and there is NO ONE that doesn't have 5 minutes to themselves to feel pretty and confident.
KA Stevens, I completely agree with you. I firmly beleive that everyone should make an effort to appear that they did more than just roll out of bed. I agree on all of your points, 100%. And yes, I am a woman.
Wanted to respond sooner, but I was at the spa! HA! I'm sad for all the mom's whose husbands don't help out with the home and the children. My man is fabuluous at helping out, even after a long day at work, and for that reason, I do try to run a comb through my hair and splash on some lipstick before he comes in the door. I have six kids, and the lesson I've learned is that you don't want the children to think they're the center of the universe. They learned early on that I DO take time to do things for myself, and they are patient when I do. I promise you, if you wait to try and teach them this when they're teanagers, you'll have your hands full. By then it's too late. I don't agree with Suave trying to play on women's guilt. On the other hand, women should be in the business of raising well rounded children, and staying well rounded themselves.
ka, feeling confident should be a choice. maybe it comes for you when you apply a little makeup and that's fine. but consider the fact that you just spent your first impression here on this page telling us all that no one will like you unless you're pretty.

just like suave. i think there is something wrong with our culture when confidence comes from a bottle. don't they often call alcohol liquid courage? maybe it's time we examined all our addictions, instead of telling strangers they are choices. can you choose to go to the grocery store without shaving your legs?

now that takes confidence, sweetie.
I don't need a "game face" to have confidence in the person that I am.  I'm prefectly happy with the face god gave me.  I don't wear make-up, high heels, pretty dresses.  I wear jeans, sneakers, nice tops and wash my hair every day (but not with suave anymore).  I am who I am... if anyone feels I need to be super-model to boot, I don't need them.  
Just because I don't spend a lot of time prepping myself, doesn't mean I'm frumpy or an underachiever.  I have a career, kids and someone who loves me.  And they love the person I am... not someone I dress up, make up and pretend to be.
But each women is different and we all have different needs.  That is what is so wonderful about us, but I do resent a company coming in and telling me my choice is the wrong one.  That I need to be this "other" type of person.  That is just rude and I will no longer buy suave products.
It's sad how many people think this commercial is bad.  If i showed up to work constantly in sweats and my hair amess I would get fired.  Just ask these women how busy they are and then ask what is happening in their favorite Soap or what Oprah has to say about something.
Eve -

That is a pretty pretentious comment.  I feel confident naked - but it doesn't mean I choose to walk around outside that way.  Same goes for cosmetics.

No one at 40 has perfect skin tone, zero wrinkles. (sans surgery)   Some judiciously applied cosmetics make you look more attractive - period.  There is not one woman of interesting age that this is not true for.

What takes real confidence is facing the world as a pregnant widow and pushing to the top in a male dominated field - all so your child has a positive successful, ethical role model for a Mom.  I do occasionally go to work (and the grocery) with unshaven legs - by choice - in a skirted suit (always) - WITH pantyhose (why a skirt?  Because I choose to be feminine and successful - in a "man's" world.) Yet still take home a great salary - all while juggling the kids, the new hubby, house, horses, owning a successful business...

I'm no super Mom - and don't pretend to be.  I mess up royally sometimes - we all do.  It'd be nice to be liked - or respected - on this board, but I don't expect everyone will. My shoot from the hip, Yankee cowgirl attitude isn't to everyone's taste - but, that is who I am and I don't pretend for anyone.  

The fact remains, some Mom's let themselves go.  Some look like washed out men with breasts.   "Choose" to look as you like...bottom line, without a little care and attention; even the most beautiful 20-something "earth mother" gets to looking a little....haggard around the edges.

Some might like that washed-out dead look.  Me?  I prefer shooting for "pretty" - not because society says I have to – because I LIKE being pretty – who doesn’t?  

Best of luck whatever your choice.
Oh - and just a note:

Last week, my son has a Band Competition at an outside venue.  They performed at 9:30.  It had poured down rain that morning.  I had a client meeting at lunchtime, but definitely was going to this performance.  So, I dressed for work - skirt, jacket, hose,hair, makeup - wore rain boots, took pumps. (I don't like high heels, short ones are much more comfy)

It was amazing.  I was the ONLY Mom who was dressed up.  All the other Moms wore jeans (great if you are staying home - I wasn't), sweats, one had on PJ's and slippers.  My son, and the brass section came out of the arena and the group said, "wow, Mrs. S - you look nice".  My son?  he said "Thanks, Mom, you do look nice."

Now, I know all those who don't want to "dress up" and be a "super model" won't get it, but it matters to let your child know that dressing nicely and caring about the image you project in public (no - that is NOT pretending anything) makes a difference in life.  If you don't see that - it's really too bad.
Come on people.  It is just a commercial that I find funny and not in the least bit offensive.  It is a commercial and they are trying to sell a product using humor, fantasy (remember the Calgon commercials of the 70s and 80s?) and a subject to which most women can relate (again, Calgon). If you are offended by the subject matter of the commercial, turn off the tv, radio, etc., when the commercial comes on or don't buy the products.    
I didn't say "no one will like me unless I'm pretty". I said, I take time to care for the beautiful face and body Heavenly Father gave to me. I take care of myself because I care about me. Not because no one will like me if I'm not pretty. Some people own fancy cars and spend a lot of time cleaning, waxing and buffing. Some people are proud of the homes they have saved years to buy, so they take a great deal of time decorating and having the landscaping done. My physical body is a gift that needs to be taken care of, even more so than any of these material things. I take care of myself becasue my physical body is a reflection of who I am inside. To let myself go would be to disrespect me.
Feminism, yoo-hoo, feminism, where are you?  Definitely not in a bottle of Suave.

To Ka and everyone who agrees with her:

Confidence can really only come from your own sense of self-worth--and if your own worth is based on an external, material, and cosmetically manipulated image, you are a fraud.

Another article today on MSNBC talks about the high rate of depression among girls--these are probably your daughters and all the other daughters of women and men who believe (and thus instill the belief in their young ones) that some ridiculous predetermined notion of "beauty" is so all important.

Thank G-d for Xanax!

Good grief, this is a discussion about a commercial, 30 seconds long(max) and women still find things to take personally offensive.  This isn't about you, this isn't about me. This is about marketing.  

Reading some of these comments reminds me of the song lyrics "you're so vain, you think this song is about you, don't you, don't you..you're so vain..."

This reminds me of the big "Christian" outcry against the fictional movie 'Golden Compass'.

30 seconds, thats it. The commercial is 30 seconds long and now there's a forum for it. Good Lord don't people have better things to ponder?

Ok, now I'm a loser too!
Heather, I totally agree. I love this commercial and think it's funny! I am a mom of 3 who can see herself in this woman's transformation. It's easy to focus on the kids and the house and the errands and not pay attention to how you look. This commercial is a funny way to remind moms that you can get yourself back from the demands of mommyhood. Lighten up, people!
Oh please ladies - don't be so defensive.  I am a mother of four, have been a stay at home mom, worked full time and been a business owner over the 28 years of marriage. I've always battled my weight but wear clothes that work. It takes very little time to look like you care.  While Suave may not be the answer - get an easy haircut - as opposed the the fall back pony tail put on a little mascara lipstick and a smile. Husbands are doing more to pitch in now than ever before and they need to do their part to keep healthy too.  But seriously take 5 minutes for yourself and keep some lipstick or lip gloss in the car, purse, desk.  Give yourself a little pick me up.
well, maybe i don't own any horses but my husband knows i'm not his brother. there is a happy medium in here.

first impressions are important. and if you are as confident as you say, i'm kind of surprised that some stranger's comment on the internet riled you up so much.

it speaks volumes. i get that dressing up on special occasions is important and so is taking care of yourself, but that isn't what you said initially. why are you standing up for a commercial? i'm not commenting on your life, which sounds very nice and all, just what you said.
This commercial is the fantasy that every mom would like to have. Step in the shower and suddenly we look great. Well if this product is going to help me achieve "that look" in less time woo-hoo. It is funny and light hearted and reminds me of how I felt when I was 20 w/out kids hanging on each arm, trying to catch the eye of my future husband. And yes my husband does a double take when I have clean hair and am "made-up".
QUOTE:  "Confidence can really only come from your own sense of self-worth--and if your own worth is based on an external, material, and cosmetically manipulated image, you are a fraud."

"And they love the person I am... not someone I dress up, make up and pretend to be."

....these are probably your daughters and all the other daughters of women and men who believe ...that some ridiculous predetermined notion of "beauty" is so all important."

Elizabeth - and others.

It is disappointing that you may have misinterpreted my statements.  My self-worth has nothing to do with what I have on, don't have on, own, drive or any of the other assumptions you feel free to make about me or any other women who like to dress up every day and use cosmetics to enhance our natural beauty - on the outside.  Not needing anything to enhance what we are on the inside makes us sincere women of integrity - the opposite of a "fraud".

Let me tell it to you straight so you don't misunderstand again.  I'm a 41 year old, red-headed woman - with highlights and painted nails - who could (if I wanted) lose a pound - or 10.  I don't pretend to be anyone.  It took work and effort to become who I am and I love that person - including every wrinkle, stretch mark and scar.  

It doesn't matter that some of you think you are being "feminist" and "strong" by rejecting cosmetics, heels, hose and dressing up.  Pampering myself isn't "bad" or selfish - it shows respect for me - by giving myself time to recharge; it shows respect for my husband - I'm worth it, I deserve it and I love to spend that little extra time.  I think that is being "feminist" - because it is MY choice.

Image matters.  You may not like to hear it, but it does.  It may not be fair and you can protest all you want - but I would hazard a guess that if your husband came home tomorrow and you had put a little time into your image (lip gloss, powder, mascara - 2 minutes girls) he would take a second look and notice.  You may not care...but, he might.  

Read the comments from the guys above.  Think they are cavemen?  Perhaps your guy thinks the same.  Maybe not....but remember - they spend their work day exposed to sharp women who DO care about their image.  Then they come home...

;-)  Have a great day...whatever your choice is.
My mother always told me, people who ACTUALLY have money, never talk about it. However, people who are always TELLING you how much  money they have, buy expensive cars, boats and houses, don't really have money. I suspect it's the same for self confidence. People who actually have confidence, don't have to spend time telling you how confident they are. People who don't have any confidence, have to be defensive about how much they have, and how feminism has made them the confident people that they are.
I love suave for everything! the garbage bag reminds me that i have that supersmelling coconut or melon or vanilla seuve as my liquid hand soap. As for my hair its colered blonde and goes down to my butt and shines like the sun. I trust it to nothing else but vanilla seuve shampoo with a touch of clarol coler touch lock in gloss (comes with coloring kit) all other shampoo  for years has given me a whitecreammy residue on my scalp (not sueve)
I am a mom, I am harried, frazzled and not looking my best 80% of the time!  This is a great ad campaign, and speaks to us all.
Insulting?  Not in my book.  It's no different than the countless books that remind us to 'care for ourselves'.  Now, one question, can we get the stylist to come over every morning??

I don't know about other women posting here, but I am a working mother/wife - have been for what seems like forever.  But when I get up in the morning I get ready for work (office work - office attire) and I look darned good.  My make-up looks good, my clothes and my hair too.  I look that same kind of good all day.  When I get home at the end of the day I still look good.  I change out of my office work clothes and put on something appropriate to cook in and clean the kitchen, etc.  Jeans and a t-shirt mostly.  But I still look good in them.  I don't even worry about how my hair looks at that point because.... NEWS FLASH... YOU DON'T HAVE TO LOOK SPECTACULAR TO COOK SPAGHETTI AND MEATBALLS!!!!  There!  I said it.  I just don't understand how we can be persuaded that we don't look good when we actaully look appropriate for what we have had to do throughout the day.    
When are they coming out with an ad to remind men that they need to stop looking like sexless boring soccer dads?  I was in a relationship years ago and used to walk by soccer games looking at all these dorky-looking bald middle-aged pot-bellied men and think, "Thank God I don't have to sleep with that!"  Then I found myself suddenly single and facing...all those fat slobs who let themselves go after they married and had kids.  So now...no daddies!  Go find some Suave commercial model.  Why do men let themselves go so much?
Why do ladies have kids if they won't stay home with them? Yes, I'm female, yes, I stay home with my kids, yes, I make a point to look great for my husband when he gets home from a long day of work. I am his wife first and foremost..a mommy second.
My wife has a full time job, we have two boys, nine and three. She looks damn good! We help eachother though. Isn't that what a marriage is about? We both clean the home and we both work in the yard. If I'm home first I'll do the dishes and get dinner started, if she's home first, the same goes. If she's off from work and the lawn needs to be mown, she does it. If I'm off, the same goes. There are days when I will keep the boys with me and go do guy stuff so she can have her time and there are days she does the same for me. The point is we help eachother and she has time to take care of herself physically and emotionally. Full time job + two wild boys + full time mother + Finance & bills + household chores = cranky wife, no peace, no love life.
Yes, life is hard as a homemaker. Countless hours of redoing tasks that have been done once already that day, making money stretch, have a complete sense of unselfishness, if that is a word. Women are lazy... That is why they are leaving it up to daycares or grandparents into raising the youth. Todays women feel that they need to be the bread winner instead of teaching hand in hand to there children. But truth be known the money is always tight, if the wife is working or not. You can still be beautiful and a homemaker. Love yourself enough to look nice through out the day, even if you dont have a hot coworker there look nice for. It is the youth that will pay for the parents wrong doings. If you do not love your children, stop having them. Birth control, its not the 1960's anymore.
I am a 38 year old mother of two and while I do try to take care of myself, I do not think that wearing makeup, etc. on a daily basis is necessary.  On the weekends I often will go without makeup when going to the store.  Being concerned that someone I know might be there and see me without makeup, etc. seems a little high school.  As long as a woman is clean, has clean clothes on, and brushes her hair and teeth it should be enough to feel confident about herself.
My mother while I was growing up too time from her busy day of being a full time criminal defense lawyer to shower, try with her hair, dress well, get regular hair cuts (and even have it colored), paint her nails and work out while still getting me to my dance lessons, musical rehearsals and tutoring sessions.  Its that pride in appearance that is so important, she took pride in herself and it showed in her clothing, hair and make up.

From her I've learned that its important to make yourself look good when you leave the house, make sure you're in order, that your clothing matches.  Because of her I didn't show up to school in pj's on own cloths days and I know how to match my skin color when picking out make-up.

Its important as part of being female (and always has been, this is not a modern American chauvinist's construct) to remember how to be a girl, and that part of the fun is being able to take the time to make yourself pretty.  Also taking that time can mean taking a moment for you, and focusing on you.
Debbie, "a mommy second"? Really? And you're asking why the rest of us have kids if we "won't stay home with them." Sounds to me like your commitment to your children is more questionable than the rest of us "working moms."
I feel it's absolutely ridiculous to complain or say anything at all about the Suave commercials. First of all, the women don't look much better after than they did before. So what if your hair isn't perfect or you don't have gobs of makeup on. My mom wore house dresses and my dad didn't care. She was a stay at home mom & my dad would still help her around the house and in the kitchen, and this was in the 60's & 70's. Today men will cheat on you if you don't look perfect all the time, while they can look any way they want. They also expect sex all the time just because they feel you "owe" them because they feed you & give you a roof over your head. I'd bet my dad loved my mom so much more than the men love their wives today. I do have to say something that would be on the man's side: you guys like women with "meat" on their bones when they're younger, but they are the same women who grow to 250 pounds later in life. I honestly think people don't know what love between a man & a woman is anymore. It's not just the sex, wearing makeup every day, having perfect nails & hair, etc. It's a lot more than any of those things.
ka, you are hilarious!

"It doesn't matter that some of you think you are being "feminist" and "strong" by rejecting cosmetics, heels, hose and dressing up."

fair enough. but first, you came to tell us that suave was right. i disagreed, and so did a lot of other people. now you're continuing to comment as if your choices should matter to us. here is an example:

"I'm a 41 year old, red-headed woman - with highlights and painted nails - who could (if I wanted) lose a pound - or 10.  I don't pretend to be anyone.  It took work and effort to become who I am and I love that person - including every wrinkle, stretch mark and scar."

personally, it doesn't matter to me if you're all wrinkly and stretchy and gray. i'm way over here in california. and if you loved who you were, maybe you would lose those ten pounds, instead of just telling us you could if you really wanted to. that's my point. why are you bragging about yourself so hard if you're really so confident? why are you telling us about all this effort as if it should matter to all of us strangers?

just like you make yourself up to go grocery shopping. there's something bad wrong here. i'm from dallas originally, and frankly, it does bug me to see people in shorts here on the west coast when they're in a five star restaurant. it is kind of disrespectful. should i traipse up and tell them so?

i mean, isn't that basically what you're doing here?
"Some might like that washed-out dead look.  Me?  I prefer shooting for "pretty" - not because society says I have to – because I LIKE being pretty – who doesn’t?"

thanks, washed-out and dead looking was just what i was shooting for! are you always so... uh, helpful and honest? like suave? how could we not know how ugly we are??

and kudos to cris! spaghetti and meatball night is definitely not the time for your finest ;)

unless you're ka from texas. opera gloves, of course.
Wow...judging from the venom in some of these posts, I would think many of the women speaking here are still in high school and not the happy, successful ___________ [insert whichever label applies here] they claim to be. You're happy as a homemaker? Wonderful! What is the point in insulting those who work (by choice or necessity)? You're a working mother who likes to wear make-up and pantyhose? Great. Why say that anyone who doesn't do the same is a lesser person? Yes, it would all be so simple if the world was black and white, BUT IT IS NOT. One size does not fit all. Grow up and get past your narrow, myopic views. IT IS JUST A SILLY AD CAMPAIGN!

I had to laugh at the first few comments from men, don't they realize that once married a woman gains an extra 6 (or is it 7) hours of housework per week and that only grows once she has a child.

It's so unfair that women have to spend their entire lives looking their best.  

Of course the women in ads and on tv look good.  They all have personal trainers, stylists, are airbrushed and generally have housekeepers, nannies, butlers etc so they have the time, not to mention the money, to look good all the time.

I also agree men are getting off easy in letting themselves go.  I'm not even married yet and my boyfriend has gained 20 pounds since we first began dating (4 years ago).  

Has anyone else ever noticed in tv ads and several tv shows the wife is always slender and pretty and the man is usually chubby and average looking?  
Stay single, don't reproduce, and you will not only reduce your environmental impact, but can get by perfectly well with only one car (or even public transit), and will have plenty of time and money to take care of yourself.  If you shave your head as well (either gender), you don't even have to buy shampoo and can ignore a lot of really bad commercials.
"I am pregnant with my fifth child", "4 kids", 3 kids" hair products are not what you need, birth control is what is needed.
Give us a break!  You chose to have kids,.and several of them,.you chose to get married,.you chose to sign up your darlings for all possible activities available,.you chose all this stuff,.so now you have to do it all.  wha wha wha. What a bunch of cry babies!  What did you people think it was going to be like to have a family?  It's just like these women who are so busy planning their wedding, chosing a dress,.all high on the thought of getting married,..the show they'll put on for others to see them,..and never once stop and think,....can I live w/this guy??  Or am I marrying him just to get married? Did you all have a family because that is what society epects from you?? Wether you wanted it or not?  then stop your complaining,.fix your hair, put on some make-up, take off the sweats and move on!!
can anyone watch this commercial and appreciate that it's a little funny? I mean, can you see that they're conveying how some moms feel and not neccessarily how they look or act?

I used to be a college cheerleader. Then I got married. And Pregnant. And Pregnant. And Fat. And thin again. And divorced. And remarried. And I'm a soccer/gym/dance mom. And I run a successful business. And have a new baby. And, and, and... (did I metion my kids do not go to daycare?...

So when I see this commercial I laugh. Obviously, it doesn't make me want to buy any particular product, but at the end of the chaos of my life each day, it feels very glam to shower and wash my hair - even if I look the same comingout as I did going in.

Come on, ladies, all offenses and comments aside, don't you feel good after a shower and clean hair? Sometimes I forget I am responsible for 4 other people for 10 minutes while I rejeuvenate in the shower. Then I get out, smelling and feeling good, and do it all over again.

It's an exaggeration. It's funny. It's a connection to how crazy a woman's life is and how hard we work with the feel-good prospect of a good shampoo. Get it?


SEND A COMMENT

PLEASE READ: All comments must be approved before appearing in the thread; time and space constraints prevent all comments from appearing. We will only approve comments that are directly related to the blog, use appropriate language and are not attacking the comments of others.

Message (please, no HTML tags. Web addresses will be hyperlinked):