May 2008 - Posts
It’s no secret that air travel isn’t what it used to be before 9/11. Heck, it isn’t even what it used to be a week ago, when airlines had the decency to let you check a bag without paying for it. These days, getting on an airplane is all about being nickel-and-dimed, from the time you make the reservation to the moment you straggle over to baggage claim. If you run an airline, how can you spin that in your favor?
American Airlines, which took a beating last week when it announced plans to charge $15 for checking just one piece of luggage, has long claimed in its ad campaign that, "We know why you fly."
But for the most part, the airline seems to think you fly for all the not-very-original reasons you’d expect, such as to get home early from a lame business trip or to take a vacation using frequent flyer miles. What’s more, they largely fail to give any indication of why you should choose American over the competition.
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| JetBlue |
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So you went out for a few drinks with friends and ended up in a stranger’s bed. The makers of the AMP Energy drink want you to know that there’s nothing to be ashamed of.
In fact, they feel so strongly about it that they’ve gone ahead and written a song for you. It goes, in part:
"Oh I will not be ashamed/be ashamed/to walk the crowded streets alone/in yesterday’s outfit and cologne."
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| AMP Energy |
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These days, moms are constantly being told that there are countless things they should be doing to make their kids smarter, healthier and more well-adjusted. As if the pressure to hand-grind organic vegetables into gourmet baby food while teaching your toddler a second language isn’t enough, now along comes a commercial to note that, in the midst of all that, you really ought to do something about your hair.
Suave’s recent television ad argues that "89 percent of moms admit they’ve let themselves go." But don’t fret, moms, with a few minutes and a bevy of Suave products, you can, to paraphrase the beauty product company’s words, get yourself back.
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| Suave |
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Heineken was rightly chided last fall for producing a commercial that managed to be stupid, sexist and an assault on our eardrums -- quite a feat considering the strong competition for such honors in the lowbrow world of beer advertising.
But now, the beer company is redeeming itself. Heineken Premium Light’s "Share the Good" commercial may not be the most original idea, but the execution is a fun, refreshing break from your standard American beer commercial (twentysomething guys goof off in some beer-related way; insert logo here).
Heineken’s commercial begins with a hipster walking across the desert to deliver a beer to a couple in a hot tub. Next, the couple is giving a beer to a young woman, who traipses through the snow to give the beer to a bearded cabin dweller with an excellent laugh, who then goes on to an Indian celebration, and so on.
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| Heineken |
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