A Monster disappointment
Posted: Tuesday, March 18, 2008 3:00 AM by Allison Linn
As if there’s isn’t already enough pressure on us not to disappoint our parents, now along comes Monster to tell us that the stork who “delivered” us is seriously questioning whether it wasted its time, as well.
The job placement firm’s recent commercial features a stork making an arduous journey over sea, mountains and desert, even battling other wild animals and a nasty storm, all in the pursuit of bringing its precious cargo to the doorsteps of a Volvo-driving couple.
Fast-forward two or three decades. The baby that endured the stork’s breathtaking journey is now a grown man sequestered in a drab office, a box of takeout on his desk, looking bored and slightly forlorn. And that’s before he sees the stork through the - of course, rain-spattered -window, a look of utter disappointment on its face.
 |
| Monster |
The commercial is meant to inspire us to reach our potential and do something meaningful with our lives. The implication, of course, is that you will attain this higher level of meaning by finding that perfect job on Monster’s Web site - and not just another crappy job that pays a bit more or maybe has better coffee.
The ad definitely gets a viewer’s attention with the stunning cinematography, and a cute baby never hurts, either. But while some may find the stork’s silent disapproval to be motivating, others may just see it as a reminder that so many jobs are like this ad’s hero: full of promise but, in the end, such a disappointment.
Monster says it isn't planning to air the commercial until later this year, but the company is previewing it online. To watch it on the Web, click here .
