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With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


Flight risk

Posted: Monday, January 14, 2008 5:49 PM by Rob Neill
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We see more than a few hoaxes float by our desk, most are pretty obvious. But when we saw this print advertisement allegedly from a 1979 magazine we were struck by two things.

First, it’s just eerie.

Secondly, if it’s legit – and it seems that it is – how could anything like this exist in our twin ages of the Internet and Big Paranoia and take so long to surface.

We called Pakistan International Airlines, were forwarded to a couple of people before getting voicemail that has yet to be returned. You can see arguments as to its legitimacy here, here – and elsewhere.

In defense of those arguing it is legit (which includes ourselves) here are some points to consider:

Before the World Trade Center towers became a symbol of a barbaric act, they were – despite the opinions of more than a few architectural critics – part of the what made the skyline, maybe even defined the skyline, of New York City. It was simple visual shorthand for anyone trying to cram NYC into a hard vertical space.

As creepy as it is, the shadow and the towers actually says “we fly to New York” on the outside chance that you could actually, you know, forget what happened in 2001.

Lastly, a French-speaking colleague offers the following translation of the chatter at the bottom (thanks Kriss) which certainly seems like standard airline blather:

“One of some of the companies serving NY. Leaving from Orly South, offering the best transfers to smaller cities. Another testimony of efficiency from PIA. PIA is an international company with spectacular growth: 3 million passengers this year, one plane taking off every 6 minutes. A success built on passenger satisfaction. For one successful flight, to NY or 60 other major cities in world, leave with PIA.”

If you were going to create a hoax – wouldn’t you want to at least drop something mildly salacious into the copy?

This is hardly the first time that, looking backward, something in the media looks oddly prescient toward the attacks of that day. One we have always though was odd was Wilco’s “Ashes of American Flags.” We actually heard the song performed live in 2000 before its eventual release in 2002, but it’s always, somehow, seemed linked.

Thanks to Adrants, Gothamist, and 2spare.com for pointing it out.

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Comments

They knew!!!  Actually, a very insignificant marketing campaign that became more interesting after 2001.
I think this is creepy.  Who knew this photographer is a modern day nostradamus!
This certainly a framed show, as the following points so betray:

1. The ad is in French and it is 'causing stir' in USA, which most probably is the country from where it has been 'launched'.

2. No airline takes ‘16 hours and 30 minutes’ to reach from any airfield in France including Parisian ‘Orly’, whereas the ad is ‘proudly announcing this feat’.  The ad conveys ‘negative incentive’ for travellers.

3. While the entire ad is in French, the caption of PIA with Urdu is in English, indicating that this part has been lifted from somewhere else as it common in PIA stationary.

4. There would be many more such ‘glaring’ obviousness’, some of which may be found by those who know French.

Stupid try which only dupe simpletons.
Actually, the 16h30 that you are referring to, Toronto, is the time, 430PM. It is very likely that this is a legit ad. Growing up just a few hours outside the city, I remember every company that could work the towers into their ad campaigns.
The ad doesn't say that it takes 16 hours and 30 minutes to reach Orly. 16h30 is a time - as in 4:30pm. The headline is setting the scene - NYC 4:30pm.
I always find it VERY amusing when someone calls another a "simpleton". The name caller is usually such a freaking idiot :)
I agree that they only used the twin towers as a reference to NYC, in which its fame (even to this day) matched or surpassed other NYC landmarks such as the Empire State or Chrystler building. Yes it is eerie but it seems to me that it was mere coincidence that this ad and 9/11 were connected.
I would give it more credit if the time said 9:15 rather than 4:30, which would make it even more freaky.
It's easy. If the ad is real, produce the original media (newspaper, magazine etc.) that published it.

Actually you are all wrong on the time thing. If you know aviation 16h30 refers to flight time not the time of day.  So they are indicating the flight time to New York from some starting point (probably pakistan)
When I was at the WTC in the 80's, I picked up a tourism pamplet about the towers. On the cover was the picture of the twin towers. The day after 911, I remembered that pamplet and dug it out of an old cardboard box full of pictures and souveniers. I looked at the cover and above the towers was a statement printed and it said, "The closest some of us will ever get to Heaven." I felt very strange reading that the day after 911.
I believe this ad is real.
This really isn't very strange at all.  The Twin Towers were icons.  That is why they were used in ad campaigns and that is why the terrorists chose them as a target.  
On a side note, comic book fans may remember that in Uncanny X-Men issue 196, a woman named Rachael from the future, tells what will happen in the following 10 years.  It was written in 1986 and one of the things she describes (along with vivid art) is terorists flying planes into the Twin Towers.  
Why did the writer chose them?  It wasn't because he was psychic.  It was because the Twin Towers are world-known icons.  By destroying them, it shows readers the entire country is destroyed.  
In March of 2001, the first episode of "The Lone Gunman" (a spin off of the X-Files) aired on television. The plot of the pilot episode was someone taking over the controls of a jet electronically and flying it into the twin towers. The plot was stopped at the last minute. It was spooky when I watched the DVD of the show a while back. Reality imitates art?
We would be very interested in seeing that X-Men comic book issue #196.  Perhaps someone could scan it and share with MSNBC who in turn can make it available to the rest of us.  I'm sure that at least that page has been scanned and it is out there someplace!
I think that it is not an accurate ad.  The PIA logo in the ad is the current one, not what they used in the 60's and 70's.


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