ABOUT ADS OF THE WEIRD

With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


Farmer's in wonderland

Posted: Monday, January 07, 2008 6:15 PM by Rob Neill
Filed Under:

What a difference a week makes. As the New Year rang in we were writing about a mess that had way too many moving parts to work.

This week: Something that is even more over the top – including a barking cat.

Thing is, this one for Farmer’s Insurance actually works.

Farmer's Insurance

This one caught our eye while we were not watching the Spurs run a layup line on the Clippers the other day. Honest, boss, we were working really really hard at something.

A man finds the remains of a car window where his car once was. He looks a bit disoriented. Then a rabbit hole opens up, complete with rabbit in tux. Then anvils start raining out of the sky. And then a whole bunch of fun, confusing visuals (including the aforementioned kitten).

The only thing missing is a Ron Paul-Dennis Kucinich ticket (which we might back if only because it would be the only thing that could ever make SNL funny again).

Then the tagline: “It’s a strange feeling when your car gets stolen.”

We wouldn’t, thankfully, know. But we have been in a wreck or two. The creators do a terrific job of mining humor from a subject that doesn’t lend itself to it -- and making an insurance company seem interesting.

You can watch the ad here.

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Comments

Absolutely Brilliant.  That is how to present a product!

Eric C. Theiner, Memphis, TN (Sent Tuesday, January 08, 2008 6:31 PM)

This ad creeped me out, but it is definitely memorable.

M. Shultz (Sent Wednesday, January 09, 2008 2:57 PM)



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