Saving Lindsay ... just not that one
Posted: Tuesday, October 02, 2007 3:00 AM by Rob Neill
Filed Under:
Health care
From the “there is no such thing as bad publicity” file: The Canterbury Institute, a New Jersey-based business that offers “medical treatments for addiction” took out a full-page ad in the New York Post with the screaming headline “Don’t Die Lindsay.”
(At this point we’d interject that the type treatment makes us think of our younger days and “Frankie Says Relax” or “Choose Life” T-shirts, but that just makes us look old, and we’re not that old. No. Really.)
Before you wonder what part-time actress and full-time train wreck Lindsay Lohan has to say about this, the Institute’s Alan Traiger has some words of caution.
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| Canterbury Institute |
“Just so you know, this is not about any one Lindsay. There are about 23 million Americans who suffer from drug and alcohol addiction. I realize that some people may reference that, may put a last name to it, but for us it’s about everyone,” Traiger told us, presumably with a straight face. (It was a phone interview, so we’re just guessing.)
Count us among the narrow-minded readers who put a last name to it immediately when we stumbled over it (thanks AdRANTS).
The whole thing poses the question: Is it tacky to piggyback on a young woman’s very public personal issues? Or is said young woman now a pop culture caricature ripe for use in an opportunistic, eye-catching ad?
Yes and yes.
Fun detail in this story: The name of the ad agency that came up with the idea is “Jugular.”
