Face-off: Domino’s dessert pie
Posted: Tuesday, September 18, 2007 3:00 AM by Rob Neill
Filed Under:
Food and drink
Sometimes it’s not so much the ad that’s weird, it’s just pimping a product that’s so strange weirdness can’t be helped.
We haven’t actually tried Domino’s new Oreo Dessert Pizza, so we can’t comment on whether it’s any good or not. But it sounds like something concocted in a pothead’s dorm room VERY late at night. It looks like a pizza crust with crushed cookies and a lot of frosting.
Not that we’re pizza snobs. We spent the longest year and a half of our life in rural Oregon and the chain definitely had the best pie within 100 miles. And at least Domino's has avoided serving up that barbecue-sauce-and-chicken abomination that seems to be on every place’s menu.
 |
| Domino's |
“As you can imagine it tastes exactly like an Oreo cookie,” company spokesperson Dana Harville says. They launched the dessert Aug. 27, and it’s in all their markets “for a limited time only.”
How limited? Any other dessert pies in the pipeline? Harville won’t say – competitive reasons, you know.
The ad, created by the JWT agency, seems to have been inspired by the “Got Milk” moustache. Except that was cute and catchy (if at this point a bit overused). This is just a little creepy. A woman tells two men they have some “stuff” on their face. The older of them points out it’s simply the moustache you get from eating the Oreo Pizza. The other adds that he has one too, it’s just not as filled out. Then there is this “Courtship of Eddie’s Father” bit where the older man tells him that someday, his will fill out also.
The weird part is the guys look about the same age. Is the more “mature” guy dad, older brother or stranger that just came in off the street? The ad never says.
You can watch the spot here.
Speaking of bad table manners as a way of selling fast food, how goth can you be with cheese all over your face, Taco Bell?
