Lead-footed friend late, or overcompensating?
Posted: Tuesday, July 17, 2007 4:59 AM by Allison Linn
Gripping his steering wheel and smiling knowingly at the two women on the side of the road, a young guy revs his engine and takes off, leaving nothing but a cloud of exhaust -- and the two women speculating about the size of his, well, you know.
The Australian anti-speeding ad campaign plays to the basest of macho-guy insecurities -- what, it implies, is really behind that act of bravado?
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| www.rta.nsw.gov.au |
Of course, the real message is that speeding is dangerous, not cool, but you’ll see no torn-up cars or bashed-up drivers in this campaign. The Roads and Traffic Authority for New South Wales, which made the public service announcement, says it thinks ads showing injuries and fatalities are becoming less effective.
So, instead of playing up the fear of death, this campaign is playing up the fear of being mocked.
It’s not just young women that do the mocking, by the way -- an older woman and another group of young guys in the ad also imply, by way of a hand gesture, that there’s a certain insecurity behind the reckless driving.
“Speeding,” the tag line reads. “No one thinks big of you.”
The campaign is sure to get a giggle, but will it really stop a guy from speeding to show off for his friends, or a girl he wants to impress? Perhaps only if, in real life, people had the guts to tell their friends speeding wasn’t cool -- or to actually go so far as to question their lead-footed buddy’s manhood.
Click here to see the ad.