ABOUT ADS OF THE WEIRD

With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


Lead-footed friend late, or overcompensating?

Posted: Tuesday, July 17, 2007 4:59 AM by Allison Linn

 

Gripping his steering wheel and smiling knowingly at the two women on the side of the road, a young guy revs his engine and takes off, leaving nothing but a cloud of exhaust -- and the two women speculating about the size of his, well, you know.

 

The Australian anti-speeding ad campaign plays to the basest of macho-guy insecurities -- what, it implies, is really behind that act of bravado?

 

www.rta.nsw.gov.au

 

Of course, the real message is that speeding is dangerous, not cool, but you’ll see no torn-up cars or bashed-up drivers in this campaign. The Roads and Traffic Authority for New South Wales, which made the public service announcement, says it thinks ads showing injuries and fatalities are becoming less effective.

 

So, instead of playing up the fear of death, this campaign is playing up the fear of being mocked.

 

It’s not just young women that do the mocking, by the way -- an older woman and another group of young guys in the ad also imply, by way of a hand gesture, that there’s a certain insecurity behind the reckless driving.

 

“Speeding,” the tag line reads. “No one thinks big of you.”

 

The campaign is sure to get a giggle, but will it really stop a guy from speeding to show off for his friends, or a girl he wants to impress? Perhaps only if, in real life, people had the guts to tell their friends speeding wasn’t cool -- or to actually go so far as to question their lead-footed buddy’s manhood.

 

Click here to see the ad.

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Comments

Or maybe people just like to drive fast and it has nothing to do with being macho or manly.  Driving fast doesn't mean you have to drive stupid, and I think it's just as likely that people driving BELOW the speed limit cause an equal number of accidents as SOBER drivers driving ABOVE the speed limit.  If you don't like someone driving fast behind you, GET OUT OF THE WAY.  Especially if you're in the left lane people c'mon, learn how to drive.
Why should I, a driver who obeys the speed limit, have to "Get out of the way"? No offense but other peoples drive home from work is no more important or pressing than mine. I hate it when a preson who wants so bad to speed will ride your bumper and take the chance on passing you in a no passing zone, just to get ahead. If making fun of their manhood will do the trick Ill post it on my bumper so they can see it!
"I think it's just as likely that people driving BELOW the speed limit cause an equal number of accidents as SOBER drivers driving ABOVE the speed limit"

Im glad you think that however you are completely wrong, most accidents happen due to high speeds, and speed ALWAYS translates into a higher risk of death.

However I agree that slow drivers are realy annoying, they dont usually cause accidents, instead they tend to upset the person behind them enough that the individual makes a stupid mistake.
One basic way to lower gasoline consumption (anywhere in the world) is to drive no faster than the posted speed limits. If none are posted, drive at a sensible speed.

Not only can we save fossil fuel supplies until suitable replcement energies are found, we can also make the roadways safer from those who believe that driver's obeying those limits shuld move so that he can speed, thereby adding to fossil fuel consuption and all of the associated detriments.

Please note, the left hand lanes are governed by the same speed limits as any and all other lanes. "Learning how to drive" also implies that one understands the concept of speed limits.
[Shakes his pinky at John B.]
I think it's funny to see all the small little boys out there defending their childish driving habits in these responses. ^_^.
The dangerous ones are the ones that get on the highway, jump in the left lane, fire up the cell phone and cruise along below the speed limit not paying attention or having any courtesy. If you are not actively passing; get out of the left lane. I typically drive over the speed limit but I watch the surrounding traffic and don't screw around with eating or talking on the phone and I don't camp in the left lane.

Oh yes - Use an ash tray if you smoke, don't throw your trash out the window.
freeway left lanes are for the festest moving traffic, above or below the posted limit; by law, slow traffic should be in the right lanes, in america; driving on an uncrowded freeway in the left lane when right lanes are open or the traffic is moving at an equal pace, is technically against the law because slower traffic should keep right; it's not a matter of fuel economy, it's a matter of creating smooth traffic flow; why travel in the fast lane if you aren't moving "fast"? just get out of the way and let the traffic flow, it's a courtesy to the drivers who want to go faster, with or without keeping at the posted limit. Laissez faire, slowpokes, you aren't there to be speed police or impose your speed values on others. holding drivers back is petty, dictatorial passive aggressive driving behavior that can lead to dangerous road incidents.
My state has signs that say "Keep right except to pass." It seems like everyone who chooses to drive below the speed limit makes it a point to immediately get in the left lane as soon as the get on the freeway. There are idiots on both ends of the spectrum.
Laws in almost all states require you to stay out of the left hand lane unless passing another car.  It is no more illegal to speed than it is to block traffic in the left lane.  Both are equally important laws.

Craig's statement that most accidents happen due to high speeds is true, but omits a huge factor in most cases.  The lane hopping by speeders (illegal) causes many of the wrecks, simply because the passing lane is blocked (usually also illegal) by someone who condemns speeders as law breakers, but don't condemn themselves, because they feel that law is ok to break.  

Passive agressive people who stay in the passing lane, and even slow down just to show the tailgating speeder behind him "who is boss" are equally guilty and should get equal notoriety.
Three things:

1) Although the speed limit applies in all lanes, laws in most places DO require you to move out of the way of faster traffic whether or not that traffic is speeding.  This is not an "optional" thing and you do NOT have the right to try to play traffic cop - period.

2) The safest speed to travel is the speed of surrounding traffic.  If that's at the speed limit, fine.  If it is 20mph over the limit and you're going at the limit - the problem is you.  This isn't about legality - it is about who will get home safely and who won't.

3) Most vehicles on the road today get only marginally worse gas mileage at 80mph than they do at 60mph.  You could get more impact out of keeping your tires properly inflated, which almost none of you do.  This is NOT true for people with SUVs, vans, and so forth, but if you drive one of those, you obviously don't care about fuel economy anyway.  What really kills gas mileage is acceleration, which leads back to my point about the speed of prevailing traffic: if you travel at that speed, you will be able to do less slowing down and speeding up, which will DRAMATICALLY increase gas mileage if done consistently.

I know, I know.  This isn't what all those police and other authority figures tell you.  That's because I'm beholden to the truth instead of the law or some other social construct put together by a bunch of attorneys, congressmen, and other control freak lowlifes.
Similarly, the real danger from drunk drivers is not the "drunk" but the sober people who carelessly place themselves in his way.  If sober people would stay home where they belong, our roads would be a safer place for all the drunks to drive.

(Shaking pinky at those who speed.  Excessive fuel consumption from high speeds also makes you "terrorist lovers".)
The fuel economy difference between 80 and 60 is 20% ... for "most vehicles".

Support the troops with something more than hollow, empty words ... slow down.
What a ridiculous ad campaign. Some people enjoy accelerating fast. I am not talking about speeding, but getting to the speed limit quickly. If this was illegal, they wouldn't make street legal cars that go 0-60 in 3.2 seconds. I for one love the rush it gives me getting on to an empty freeway onramp and punching it, letting all 400 horsepower pin me to the back of the seat. It is about the rush and excitement kind of like a roller coaster. And trust me my wife has no complaints.
It's funny to hear you guys prattle about how it's illegal to not move over for faster traffic. It's also illegal to drive over the posted speed limit. Where I live the limit is 65 with the average speed around 70. That's ok with me and I don't want to stay in the fast lane at 65- it's true that creates a hazard. But if I moved over- going 70-75- for every clown that wants to go 80-85 or faster, I'd be weaving all day in and out of lanes. Take some personal responsibility and slow down to a reasonable 70 or so. The highway isn't your personal little racetrack. One last thought- how come the macho boys don't shove slower patrons out of the way in lines at the supermarkets or stores, or breath down their necks, like they do with their vehicles? Answer- they would have to actually face the consequences rather than dash off down the highway.
Ann Mosey pretty much nailed it. It's not the speeder that's the issue, cause he or she is already breaking whatever speed limit there is. It's the self-appointed traffic police that see it as their duty to slow them down. You're not doing anybody any favors, and that 'crazy speeder' just might be willing to take out their road rage on you. More to the point, don't force them to make any dangerous maneuvers like tailgating you, or cutting people off to get around you. If you are the person obeying the limit when everyone else isn't, you are causing the speed differential, and increasing everyone's risk around you. If there's a collision cause of that, yes, you're right and they're wrong, but it's still a collision.

Back to the topic of the ad campaign, there's a whole society and subculture centered around automobiles. Gearheads are not going to be put off by mockery, just like the emos and the goths and any other group of like minded people.
Ad is simply more pop culture bs big or small has nada to do with driving fast. So every indy driver and every weekend racer and anyone including women which, is cute that they exclude women who drive fast, have small units?  Again more pop culture bs and proof that overall intellegence is diminishing.  Driving fast is a beautiful thing and the love of performance is what has driven all other technologies in autos.  Get over it.  Those clever enough will laugh and hit the pedal on the right.  Oh, and get the heck out of my way if you don't like me driving fast.  Just because you can't or are scared doesn't meant I should have to deal with you going 10 under in the left lane, and what the heck are you doing driving in the left lane?
Jon B from Vegas -
I couldn't agree more with the statement you made "why travel in the fast lane if you aren't moving "fast"? just get out of the way and let the traffic flow, it's a courtesy to the drivers who want to go faster, with or without keeping at the posted limit. Laissez faire, slowpokes, you aren't there to be speed police or impose your speed values on others. holding drivers back is petty, dictatorial passive aggressive driving behavior that can lead to dangerous road incidents." Living in LA I encounter this DAILY, people drive whatever speed  they want(even in the "fast lane")and don't have enough common courtesy or sense to move over so other people can get by. Slow drivers shouldn't concern themselves with people who want to drive above the speed limit - if they get a ticket for speeding, its on them. Nothing is more aggravating than sitting in traffic behind someone driving slowly and then once you finally get around them you realize there is a huge space in front of them!!!

And to Julie, your comment:
"No offense but other peoples drive home from work is no more important or pressing than mine." is exactly the type of person I'm talking about. Who are you to say that my drive home isn't important? Maybe it is to me, maybe I'd much rather be home relaxing than being stuck on the freeway behind someone like you...
Thank you, speedy Americans.  Your fast livin' gasoline habits have funded many IEDs for our use in battling the infidel occupiers.

Each time you "let all 400 horsepower pin you to the back of the seat", the extra shot of gasoline you've consumed for the "cheap" thrill has done its own small part to fund the nuclear ambitions of our Persian cousins.

Laissez faire, speedy Americans.  Every man for himself.  Enjoy.
I thought I would mention that speeding is NOT was kills people. Idiot drivers that don't know how to drive kill people. Just look at the Autobahn for an example. They have far fewer deaths per mile of road then we do here in the US and people drive at over 200mph. Why? People there can actually drive and getting a license is very hard. There is absolutely no eating, drinking, doing your makeup, talking on your cell phone or playing with the radio while you are driving. They also have very strict lane management. The slower drivers actually stay to the right, and if they see someone coming up in their rearview mirror, they pull to the right lane.

Self righteous people driving slow in the fast lane need to get over themselves and get over. You are not a cop, nor were you assigned to patrol our freeways.
I know it isn't possible for a human being to perfectly regulate themselves to drive at the exact speed limit, but you could at least keep it within five miles or ten miles on a highway.

Less likely to get pulled over by the cops. Less likely to wreck. Less likely to kill someone or be killed. Buckle up and drive the speed limit, people.

It's not rocket surgery.
Speeders need to grow up.  I did.  No one cares about anybody anymore.  It's all about the lack of bad manners and common sense, folks.
thats just sexist!  it implies that the only people who speed are men.  women speed too!
The posted speed limtit is just that "The Posted Speed Limit" you can't go faster. We are a Nation of laws people and we agree to these laws.  You will be fined and have your licensed taken from you if you keep it up.
Actually, accelerating at a high rate is also illegal in most states.  The law is called "Exhibition of exceleration".  This law is designed mainly to catch people racing on the roadway when the officer can't prove or didn't see them actually racing, but observed the vehicle performing a rapid acceleration.  The same applies for burning rubber, which is generally covered under the same statute.
I think a lot of you have missed the point of this ad.
Its about trying to get speeders to slow down and save lives!
Speeding quite simply increases danger for everybody on the road, as it reduces the driver's effective reaction time while also putting a deadly weapon at a much higher speed.  Considering that 3x as many Americans die every year because of cars than because of firearms, one would think that individuals would put more emphasis on driving safely.  Driving any way other than safely, with the utmost respect for safety above reaching the destination in time, is a selfish activity that unfairly punishes the pedestrians and drivers around you.  The best solution is for everyone to back off from the bumper ahead of them, slow down to a reasonable speed, not answer the cell phone, and pay more attention to the traffic around them than the clock.  I can't see how someone would survive Boston traffic otherwise.
Ann Mosey, love your well constructed feedback. Especially the last section, totally makes sense. Too bad it doesn't make dollars like Big Oil, Big Bush and Big Chaney.
As an experienced race driver, let me say that the rule is that passing is the responsibility of the overtaking driver. Plus the legal fact that the maximum speed posted is the maximum speed. If you want to go faster than the maximum posted speed, then it's on you to change lanes and pass drivers maintaining the maximum legal speed--regardless of which lane they drive in.

If you boys that think you are men want to drive over the legal speed limit, then get your rear end out on a race track and prove how good you are. Otherwise, shut up.

By the way, I've driven over the legal speed limit and have the tickets to prove it. I just don't ewhine about it.
I understand that burning rubber is illegal. But accelerating too fast. I call BS, that is way too subjective of a law, thus unconstitutional. How could they legally sell any BMW, Porche, Mercedes, Ferrari or Lamborghini...? Any lawyer worth their salt could get you out of that one. Not to mention here in Seattle I have read the statute and racing is perfectly legal as long as you don't exceed the speed limit, don't endanger anybody and don't cause "tire noise".

Want proof, check out the RCWs on the State Patrols web site. Not to mention I have let my ///M5 tear it up, up to the speed limit right in front of police and not gotten pulled over. As long as I don't cause any tire noise, they can't do anything.
only men speed ?????????/
Driving is a skill, and like most skill based activities, some people are good at it, and some people are not.  Also, like any other skill, some people enjoy it more than others(in my case A LOT more than others).  Seeing how fast I can take an on-ramp, or driving through switchback roads finding lines for the shortest(thus quickest) path through turns, these are just two of the "games" I play while driving.  But I ALWAYS concern myself with the location of others around me.  There is a time you can go fast, and a time to just meld into the "herd".  Drivers need to realize that it takes all of us to be safe out there, and that means that sometimes we all have to work together.   MOST IMPORTANTLY.......use your brains!!!    
Personally I dont see any problem with going over the speed limit(within reason)And it does annoy the hell out of me when you have someone on a 65 to 70 mph highway and they are going 50 with no one in front of them.I dont think the speeding is the problem or the reason to most accidents, the problem is all these drivers who want to do 90 mph while they are on thier phone, eating and driving with thier knees.Bottom line if your going to drive at whatever speed keep your hands on the wheel eyes on the road and stop stuffing your faces.
P.s They do have headsets for phones now which makes it much safer to talk when driving( just in case some of you live under rocks)
Time is money!  Get the incompetent drivers and slow pokes off the road and on the bus instead!  Worry more about idiots talking on the cell phone not paying attension to their driving than someone driving over the too low speed limit!
I was going to stay out of this until I saw the post about the Autobahn.  Having driven it for 3 years myself, I can attest SPEED KILLS.  Most Americans don't realize that German drivers attend a driving school which costs thousands of dollars, most Americans would never pass, et al.  And yet, when there is a wreck on the autobahn, there are generally lots of cars involved (dozens to hundreds) and lots of people die.  Another tidbit for the speed demons in the group, speed limit does not mean "minimum bid", regardless of what lane you are occupying.  Finally, my own gripe as a confirmed speeder who doesn't mind people actually obeying the law even when they are temporarily in my way, don't speed on backroads where you endanger my life, only to be the model citizen on the main roads where only your wallet is endangered... as my mechanic once said, "it costs money to go fast".
When you're speeding your car is most likely to lose control if a tire blows out or you hit something on the road, etc.
I don't speed because I want to get where I'm going, but not in a wheelchair.
The problem with people complaining about those who travel in the "fast lane", but don't travel fast is the fact that their is no such thing as a fast lane! It is called a passing lane, and according to the law (at least in Michigan) no matter what your speed you should not be driving in the left lane unless you are actively passing another motorist. Besides who gets decide whether a particular driver is traveling fast enough to be in a "fast lane"; speed is subjective (my father in-law think that driving 75mph in a 70mph zone is excessive, but to me its no big deal).
There is a huge difference between drivers in the US and drivers in other countries.  We look at driving as a right, not a privilege. Typical thoughts of a macho (whether male or female, macho is macho) US driver? "By God don't let anyone tell ME how to drive!  I only have 15 points on my license so I can go whatever speed I feel like! Get outta my way slowpoke I have to get somewhere and I'm late! Don't cut me off or I'll ram you with my car and teach you a lesson!"  I've driven in cities all over this country and it doesn't matter whether the city is large or small -- they all drive the same -- aggressive. It's pretty dang sad.
Kyle...it's not rocket surgery? LOL. Thanks, I needed that.

Yes, speed kills. Yes, people driving slow can endanger. But remember: you are responsible for your vehicle being under control regardless of how fast you go. So please: leave the cell phones off or use a headset. 99% of people who use a cell phone while driving, can't do it safely. so leave it off. I see more dangerous driving exhibitions from cell users than anything...and if you think you are one of the 1% who can pull this off: you aren't.
Someone already mentioned the skill involved in driving. there is a skill, unfortunately, many people have yet to achieve this skill level. Driving is a simple concept: point the vehicle down the road, and press the gas pedal, pay attention to what you are doing. Simple. But evidently not easy. As Kyle said: "It's not rocket surgery"

Oh, the ad? I think it's funny and maybe it will provoke someone to slow down. Take it with a grain of salt. It's just an ad trying to promote safety. If you are bothered by it, get over it. Maybe it will save a life, maybe yours... People are too sensitive anymore.
For those of you who think just because you go the posted speed limit, its ok to drive in the fast lane, I would advise against it. Just on the grounds that you dont know why other people may be speeding. I once saw a person repeatedly block someone from going fast in the left lane. As it turned out, the person was trying to go fast to go be with someone they knew who was in a devistating accident. Its for the smoothe flow of traffic and courtesy.
JonB in LV... while it's true that the left lane on the freeway is for the faster drivers, the law says you're supposed to drive the posted speed limit. Don't impose your driving agression on law abiding citizens.  
Ok, for all these people that say "Speed doesn't kill," here's a hypothetical question: What if the speed limit on every road was 5 mph (it's hypothetical, people! I didn't say "practical")? How many accidents would we have if everybody obeyed the speed limit?
Answer: Few, if any.
Second question; Speed limit is 200 mph. Now what? Answer: Many wrecks, many deaths.
Simple logical conclusion: The number of accidents/deaths is directly correlated to the speed of the vehicles.
I drive the speed limit and most of the people I see passing me like I am standing still are young women. 50% of those are on a cell phone at the same time.
You know what? I think we need to have extra driving tests to judge how fast your allowed to drive. So, if you pass all the judgement and handling tests, you can drive say 20 over the limit and get a special sticker for your window or a different plate. If you are an advanced driver, but not one of the best you can go 10 over the limit, and get a different sticker. Or, if you are a moron and don't know how to drive you are only allowed at the speed limit and no more.
It has little to do with speed and a lot to do with ability and judgement.  I lived in Germany for many years (high speeds) and can tell you, for the majority, they are very capable drivers with a keen awareness and respect of what's happening around them and make sound decisions based on the state of the driving environment they're in .  This goes for slow drivers too (they keep right).  Having just moved back to America, I can tell you the vehicle operating majority has little awareness or respect of they're surroundings.  It's a "me, me, me" free-for-all full of no driving ability, cell phone talking, burger eating, makeup applying, note taking, book reading, loud music listening stooges.  It's utterly pathetic.  
Completely agree with Rory in Green Bay. I see the same kinds of drivers in Florida, and  I think anyone speeding while talking on the phone should lose their license.
"One last thought- how come the macho boys don't shove slower patrons out of the way in lines at the supermarkets or stores, or breath down their necks, like they do with their vehicles? Answer- they would have to actually face the consequences rather than dash off down the highway."

EXACTLY.

There's a big difference between getting irritated by someone unnecessarily hogging the passing lane and holding everyone back, and someone who plays lane-jockey in bumper to bumper rush hour traffic just to be selfish...
Those who speed have no moral leg to stand on.  It's a matter of integrity.  If you can't be trusted with a concept as simple as the speed limit, then you can be trusted with nothing.

I agree with Mike M,I also think there needs to be additional testing for people getting older in thier years as well,too many old people mistaking the gas for the brake and driving themselves into buildings,rear ends of other cars,kitchens, living rooms etc.
Can we get back to the comment from RJ - KCMO..
What is up with smokers who throw their butts out the window?? That's trash people! Don't be an ass, put your butts where they belong!


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