Diet Mountain Dew: Puppet master?
Posted: Thursday, July 05, 2007 3:59 PM by Allison Linn
Filed Under:
Food and drink
Apparently if you’re a Manhattanite and you’re in the mood for a window puppet show, you’re out luck -- they’re illegal.
It’s unlikely NYPD takes the threat so seriously that they would order a SWAT team in to put a stop to it. (Actually, according to New York City code, you’d be subject to a $25 fine and/or 30 days in prison if you were so bold as to use your window for “any performance of puppet or other figures, ballet or other dancing, comedy, farce, show with moving figures, play or other entertainment.”)
Nevertheless, it’s entertaining to watch the makers of diet Mountain Dew, in a recent ad, envision a scenario in which New York’s finest had nothing better to do than shut down errant puppeteers.
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| Mountain Dew |
The “surprising fact” ad is meant to set you up for this punchline – supposedly also surprising -- diet Mountain Dew is a delicious treat, without all the calories of that full-sugar variety.
The puppets under attack are likely to get the attention of diet Mountain Dew’s core intended audience, men ages 18 to 39. But it’s not clear whether, after a laugh, they’ll make a connection between smart-aleck puppets and diet soda.
Marisol Tamaro, senior marketing manager for the Mountain Dew brand, said diet Mountain Dew makers Pepisco Inc. are so pleased with the ad that they’ve ordered another two centered on other surprising facts, which are scheduled to air in 2008.
Click here to see the ad.
