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With Ads of the Weird, MSNBC.com takes a look at some of the oddest, most eye-catching, controversial and just plain interesting advertising out there today. Primary writer Allison Linn covers the retail and advertising industries for MSNBC.com. The Ads of the Weird team is always interested in hearing what ads have caught your attention, whether it's online, on television or in print.


Trojan oinks up controversy

Posted: Tuesday, June 26, 2007 2:34 PM by Allison Linn

News flash: Men are pigs.

OK, before all the men reading this get offended, let’s just get one thing straight: That’s coming from a condom company, not a woman’s magazine.

Trojan’s new ad campaign features a bunch of attractive women unhappily surrounded by a group of pigs. Literally. Sipping drinks and staring at the wall, the women try their best to ignore the pigs’ pick-up lines, until one of the porkers heads over and buys a condom. Like the classic frog-to-prince transformation, the promise of safe sex turns Mr. Piggy into Mr. Hottie, and he gets the girl.

Trojan

The ad is part of a broader marketing campaign called “Evolve,” as in, an evolved guy has, and uses, a condom.

Everyone knows sex sells, but apparently some people get nervous when it sells condoms.

A spokesman for Trojan said two networks, CBS and Fox, declined to run the ads, while other networks agreed to air it after 11:30 p.m. That, of course, just garnered the ads more attention.

It seems some people get nervous when condom ads are something other than serious diatribes against the dangers of sexually transmitted diseases including HIV. Of course that’s incredibly important, but let’s also be practical: A lot of women also want to make sure there’s a condom available because they’d rather not wake up with a baby on board.

Perhaps more importantly, is there something wrong with playing up the attractiveness of a guy who promises safe sex along with a more appealing pickup line, especially if the bottom line is that more people are protected from disease and unplanned pregnancy?

Trojan has hit on a lighthearted way to promote safe sex, complete with a lovelorn ditty that manages to come off as funny and even tasteful. How many ads in general, let alone those for condoms, can boast that?

Click here to watch the ad.

Click here to watch a CNBC video report on the controversy:

Update: Also, TV editor Gael Fashingbauer Cooper over at Test Pattern is holding her annual summer commercial contest. Today's topic: ad music that strikes a sour note.

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Comments

I personally found this ad creative, and in theory it should work well, but the creep factor involved outweighed the creative aspect of it.

I see no reson to block it's airing, however, since there is little to nothing blantantly wrong with the ad itself. If stupid or creepy ads were, as a rule, blocked then we'd have half as many ads on TV. Not that this would be a bad thing...

John Doe (Sent Thursday, June 28, 2007 1:04 PM)

I find it most ironic that networks which will carry commercials for Cialis (and other) ED medications...with the moronic twin bathtubs in the middle of nowhere endings...or 'Smilin' Bob' and his natural male enhancement (Enzyte )pills during the day and in prime time have issues with a commercial for safe sex condom usage. I wish there was someone out there who could explain the logic.

MDA, Manlius, NY (Sent Thursday, June 28, 2007 1:09 PM)

Where exactly is the problem here?  Oh right, this country is run by conservative, uptight, sexually-repressed, bible-banging nutjobs.  Its about time we ditch the abstinence only bandwagon because, well, we all want sex!  Is it so evil or inappropriate to advertise something that can actually prevent the spread of disease and SAVE LIVES!  Grow up people.

Ryan, San Diego, CA (Sent Thursday, June 28, 2007 1:10 PM)

I thought the ad was very clever.  If you have never seen it before, you just can't help to be curious on where it is headed.  I am disappointed that networks are not playing the ad during prime time.  It is on cable during normal hours and I found the ad to be cute and clever.  Keep it up Trojan (no punn intended).

Carrie, Loudoun County, VA (Sent Thursday, June 28, 2007 1:13 PM)

It is unfortunate that Erectile Dysfunction ads can be run 24/7, and condom ads seem to be pushed to a late time slot.  It is a great ad and should wake men and women up to the fact that we MUST practice safely.

Vinny G, Las Vegas, NV (Sent Thursday, June 28, 2007 1:22 PM)

The ad might be funny if the pigs were funnier and more muppet like, but as is, its kind of creepy.

I think it was a great idea for the major networks to ban it.

Lets see them do an ad that disrespects women in the same way and see what sort of reception that gets.

Mickey (Sent Thursday, June 28, 2007 1:29 PM)

I am one of those conservatives. I love the Bible. I don't, however, consider myself uptight, sexually repressed, or a nutjob. I have simply bought into the idea that God, the creator of all that is, knows what's best for me and that He actually loves me enought to give me guidelines for what is best. One of those guidelines in that sex is an amazing thing the He thought of and gave to us for our marriages. The problem with these ads is that the seem to promote sex outside of marriage. Furthermore, they fail in preventing pregnancy 16% of the time. (approx 1 in 6) Couple that with the fact that a woman can only get pregnant about 2 days each month and the fact that the virus that causes AIDS is significantly smaller than sperm and it can be transmitted every day of the month seems to make condems not all that safe. But, again, the main point is God loves us and knows whats best. Keep it in marriage.

Steven Bradshaw, Cape Girardeau, MO (Sent Thursday, June 28, 2007 1:30 PM)

I personally find it odd to see commericals for ED medications at all times of the day, but networks will refuse to air a condom commerical.  I guess it's okay for a man to have a "good time" but safe sex it simply out of the question.

K. Machie, Boise, ID (Sent Thursday, June 28, 2007 1:30 PM)

I thought the ad was creative and amusing.  Along with all the other ads you see everywhere, not just for ED, but also for tampons and female products, I don't see why this ad is so controversial.  People need to get over themselves.

Laura W, Richmond, VA (Sent Thursday, June 28, 2007 1:46 PM)

I showed this to all the girls in my office and they LOVED it. No idea why you can't show it on prime-time. It's no worse than most TV shows or the ED commercials. Only thing we'd change is the male actor, sorry, but he's not that attractive.

Cowgirl, Dayton, Texas (Sent Thursday, June 28, 2007 1:51 PM)

This ad is great.  I have 2 sons, ages 23 and 26, and I think they and their friends should see it.  It grabs your attention, disrespects both men and women in equal share in a funny way, and it gets the point across to guys who might otherwise "forget".
Candi, Orange, CA

Candice Hutchinson, Mission Viejo, CA (Sent Thursday, June 28, 2007 2:00 PM)

In reply to the bible thumper out there, please, get real.  Save sex for marriage?  How many people actually do that in todays day and age?  I would rather see the promotion of safe sex (and the risk does seem rather low, 16% concerned to the 100% chance when not having a condom at all?!) in the middle of my afternoon, than, say, smiling Bob or the old guy who can suddenly use it again.  Please, remember, young people (and older ones, too!) are going to have sex, many with more than one person over the course of their life.  Remind them that there are ways to have protection, and don't make that protection seem dirty by relegating it to the midnight hours.

Amber Rowin, Seattle WA (Sent Thursday, June 28, 2007 2:01 PM)

To Steven Bradshaw, Cape Girardeau, MO -LMAO......keep it in marriage, oh ok....that has seemed to work great so far, keep spreading your message. I think you need to get a blowhorn though, because no-ones listening, or wants to listen. That is not a practical message. Sex is fun, and can be safe when you take measures to protect yourself. 100% safe, nothing in life is, your weren't "safe" from the moment you were concieved. Its ok to live...enjoy life, enjoy sex.

Amy, California (Sent Thursday, June 28, 2007 2:06 PM)

I saw the ad last night for the first time and felt it was disrespectful to men.  I agree with Mickey, in that the humor factor just wasn't quite on target.  Yes, I get the joke, no, I don't see how using a condom magically transforms a pig into a man (figuratively speaking).  And, like Mickey stated, what would the outcry be if commercials promoting Midol portrayed a dog as a symbol of women until they take some Midol?

I do see the hypocrisy in allowing ED medications to be advertised anytime.  This commercial is no more or less suggestive than those, or the KY commercials.

And honestly this has nothing to do with religion.  As the song goes "people are still having sex", and married people use condoms as well as single folk.  Religious convictions have no basis in this argument.

Tina (Sent Thursday, June 28, 2007 2:07 PM)

Steve, Steve ... so much talk about amazing sex and marriage and guidelines; that's cute!  But if you REALLY love the Bible, why aren't you offended at the obvious?  I mean, they're saying that "Evolved" men use condoms, right?  So the real evil here isn't contraception, it's that condom use is an egregious attack on intelligent [sic] design.  Where's your outrage?

Richard Kranium, SLC, UT (Sent Thursday, June 28, 2007 2:21 PM)

You know people have sex anyway, so anything that promotes safe sex has got to be okay.  If it helps young guys get over the embarassment of buying condoms, then maybe Jack & Diane's little girl won't get pregnant, won't seek an abortion, won't get V.D., etc.  P.S. I really can't stand those stupid E.D. ads (who wants to go blind anyway?) and I really can't stand those asinine "enzyte" ads.  Pull those stupid, damned ads from the air, please!

Jim Curry, Woodridge, IL (Sent Thursday, June 28, 2007 2:25 PM)

I would love to see a commercial with the tables reversed for a change.  Let's see how the public reacts if women are the ones who are bearing the brunt of the message (Men as pigs....can we jump back any further into the stone age??).  I admit that it is a humorous commercial, but I get tired of the media always depicting men in degrading ways, yet having the double standard of it being "taboo" to say anything negative about a woman.  True equality of the sexes, huh??  Yeah, that seems equal.

Stewart Blythe, CA (Sent Thursday, June 28, 2007 2:38 PM)

If they are consenting, adult, pigs, what's the problem ?????

saty (Sent Thursday, June 28, 2007 2:40 PM)

What's most disturbing about this ad is not that it (humorously) represents men as pigs, but that it suggests it is understood that a simple pick-up line is an invitation to sex.  Further, it implies that all the women at the bar ARE, in fact, there in hopes of having anonymous sex, they just want to make sure the anonymous sex is safe.  The problem with all of this is not that it promotes sex "outside marriage" or that it cavalierly deals with "promiscuity," but that it is complicit in the broad cultural project of taking every romantic element out of the sex relationship.  In a mediated society that considers this high "tasteful" comedy, the pig at the bar isn't the only one getting screwed.

Adam, Columbia, SC (Sent Thursday, June 28, 2007 2:40 PM)

OK, so the pigs are creepy, but the message is there. The abstinence only stance is getting this country no where. People are going to have sex, in and out of marriage. Let's try the safe sez approach... it can only make things better.

Jen, NY (Sent Thursday, June 28, 2007 2:42 PM)

I think I would rather explain this commercial to my 11 year old daughter than all the ED ones that are on during the nightly news.  Those are really creepy.

M Anderson (Sent Thursday, June 28, 2007 2:47 PM)

It's promoting safe sex and should be ran all hours of the day.
To those who object, did you ever think it may save a life?  Remember AIDS?

D.King
Roanoke VA

Deneene King, Roanoke, VA (Sent Thursday, June 28, 2007 2:49 PM)

I find it funny that the reason for pulling this ad was that it was infered that condoms protect against pregnancy.  Men are portrayed as pigs, which is most definatly a stereotype.  Can we imagine what would happen if all women were portrayed as sheep?  Or if the women in an ad were portrayed as tables and lamps (possessions)?  Female rights activists would be breaking down trojan's door right now and demanding that the ad be pulled from every network.  So as men, we can't be offended by this ad?  Networks can't take the ad off the air because they believe that maybe not all men just want "one thing".  Not only that that but the add also infers that all men will try and do you without a condom on if they get the chance. No they have to take it off the air because condoms may be used for contraception?  I actually enjoyed the ad and thought it was kind of funny. However, I am a firm believer in the 1st amendment and the reasoning: either everything is ok to make fun of, or nothing.    

Michael, Worcester, MA (Sent Thursday, June 28, 2007 3:00 PM)

Well, guys who refuse to use condoms ARE pigs. I found the ad refreshing and honest. It's nice to see an ad that calls men out for THEIR bad sex habits for once!

LB, Austin, TX (Sent Thursday, June 28, 2007 3:01 PM)

I am a woman and I see this as just another example of male bashing.  A commercial that portrayed women as pigs or a similar animal would not even get off the drawing board.  Also, condom wrappers, including Trojans, specifically warn that condoms are not to be used for protection from AIDS or any other STD.  So, the ad is actually misleading if it makes viewers confident that a condom equals "safe sex." A man buying a condom does not change him from a guy trolling bars looking for sex to Mr. Wonderful.  It just means that he's more confident.

Jane Doe,Metairie, LA (Sent Thursday, June 28, 2007 3:11 PM)

I find it all so amusing that in the midst of comments related to a condom ad, many people are responding quite vehemently to Steven in MO.  Could it be perhaps because his arguments ping your conscience?  If not, then why even bother addressing him?  It's clear that the safe sex, "all sex all the time" model works well just look at how many of those are really "happy".  I'm not saying sex isn't pleasurable whether within the confines of marriage or not, but it's not all about the act - but I think I'm way outnumbered by all those people who identify sex as a mere physiological act only.  So for those who have it all figured out already, please write a book about why you're happier than all those miserable people who stay committed to one partner.  I'd really like to see some statistics on who's ulimately more satisfied with sex - the monogamist or the sexually "liberated".  Flame away!

Dirk Hiram, Portland, OR (Sent Thursday, June 28, 2007 3:21 PM)

Look, most of us guys ARE pigs.  There is always some truth in all sterotypes.  Guys who dont want to be seen as pigs should not act like pigs.  Man up, and handle your responsibilities.  As for the religious pschyos, GET OUT OF MY COUNTRY.  No one wants your opinion on anything ever!!!

Scott, Fresno, CA (Sent Thursday, June 28, 2007 3:21 PM)

Trojan is brilliant.  They created controversy, thereby making this marketing plan more effective than ever.  Wether you like the commercial or not, you will remember the name Trojan.
I think it's silly that it's controversial. It's promoting safe sex. Why is that bad?
I know I wasn't the only female uncomfortable with the "not so fresh feeling" commercials a few years ago. And that was something IMO that did not need to be advertised.

Renee, IA (Sent Thursday, June 28, 2007 3:25 PM)

What is wrong here is that the majority of this country has forgotten where they live.  What has happened to the United States of America?  We used to have somethings called rights.  Remember?  People came here to have religious freedom, NOT to force their religion on the rest of us.  I can not believe the stuff so many people feel slighted by.  Go back to your US History 1 books people.  Learn before you start shovelling, ok?

Gretchen G, Wanaque, NJ (Sent Thursday, June 28, 2007 3:26 PM)

This ad is highly offensive to pigs.

Bill Bradley, Lewisville, TX (Sent Thursday, June 28, 2007 3:27 PM)

Actually, "Jane Doe" Currently, the condom packets say: "If used properly, latex condoms will help to reduce the risk of transmission of HIV infection (AIDS) and many other sexually transmitted diseases." Many brands also state condoms are highly effective in preventing pregnancy.
More so than no condom at all. So "safer sex".  

Renee, Iowa (Sent Thursday, June 28, 2007 3:34 PM)

I am all for the promotion of safe sex. Ad companies have 30 seconds or less to grab your attention and make you remember their product. The fact that this ad has caught the public's attention & caused so much controversy can be chalked up as a win for everyone concerned with increasing awareness.  
I think that the ad portrays men & women equally poorly.  For every man who won't use a condom, there is a woman willing to lie down with him.  And if this woman is so concerned about protection, why isn't she prepared herself? And what about the poor pigs?!  Who is defending them?  I don't recall an AIDS epidemic or STD plight among the suidae. Don't you think they might find this ad a tad insulting too?  

Sarah Barrows, Rochester, NY (Sent Thursday, June 28, 2007 3:35 PM)

To all the people out there saying this depicts men in an unattractive light, and if the tables were turned and it were women portrayed as an animal it would never make it off the drawing board. Here's a thought for you: Not that 2 wrongs make a right, but how many times has a woman's sex appeal been used to sell products (GoDaddy.com, The Budweiser Girls, Dortios) and of course the infamous commercial for burgers being hocked by a half naked celebrity rolling around in car wash suds. If you ask me it balances out. When Diet Coke put their commercial out with the various office ladies ogling the construction workers, I thought it was about time tables had turned. Face it; marketing is going to use whatever angle it takes to sell products. If it gets you upset and talking about it then they have done their job. Besides if you are taking so much offense to it, what does that say about you? remember, the actions of often do not represent the majority.

Little C. NY (Sent Thursday, June 28, 2007 3:44 PM)

This ad is not funny, not cute, and doesn't make much sense. Anyway, I hate ads that "act out" the point they are trying to get across. Yes, we women know that some men are pigs but is that enough to build an ad campaign around NO! And--NEWSFLASH--many smart single women have their own supply of condons, just in case.

Trilby (Sent Thursday, June 28, 2007 4:09 PM)

I love this commercial, it's very clever and I believe that it will be very effective in promoting safe sex and trojan condoms.

I really wish that it didn't put the burden of condom buying on men though. I don't think there's anything wrong with a woman being responsible for her own sexual health. Maybe they could reverse the roles in the next commercial...

Jessica, Maple Grove, MN (Sent Thursday, June 28, 2007 4:10 PM)

Well, this ad is certainly better than Bob & his Enzyte.  Seriously, Enzyte, if you're going to keep continuing to show Bob, at least get Bob a better Mrs.  Also Enzyte, honestly, you think offering a Bob T-shirt will make people buy more of your product?

Colin, Milwaukee WI (Sent Thursday, June 28, 2007 4:20 PM)

Come on!  Enough with all the whining already!  It's a funny ad and I hope Trojan sells millions of condoms from it.

Randy M., Rapid City, SD (Sent Thursday, June 28, 2007 4:20 PM)

Definition of pig: A man who is trying to get into a woman's pants for a casual sexual encounter, with no regard for love or commitment.
Just buying a condom does not change this definition! I didn't see him buying a wedding ring from a dispenser in the bathroom. I didn't see him professing his undying love, or promising to be there for her for the rest of her life. It's a casual bar pick-up. He could buy a 100-count box of condoms at Costco and he's still a pig!

Debbie, Albion, MI (Sent Thursday, June 28, 2007 4:25 PM)

There is nothing shameful nor wrong with waiting until marriage.  I am 25, my fiancee is 29, we both have saved ourselves our whole lives for each other.  In three weeks when we get married, we will experience the exact purpose that God intended for us when he created sex.  It obviously won't make sense to anyone who is not a believer in God, but sex was created for three reasons (1) Procreate, (2) Pleasure, (3) Protect.  You may be confused about the 3rd reason.  God created sex so that a husband and wife can be protected in their marriage.  When they fulfill one another with sex, they get to experience physical, emotional, and spiritual intimacy, something that for most unbelievers is incomprehensible.  So please, so not knock those of us who are waiting for marriage.  You do not have to agree with our reasons or even try to understand.  You don't need to name call.  If you claim to be open-minded, then why can't you accept our decisions for waiting until marriage?  You may think it's a very very minor part of the population who waits, and you may be right.  However, I know so many couples who have waited until marriage, and there are never any regrets.  God blesses that in a marriage.

Meghan, Chicago, IL (Sent Thursday, June 28, 2007 4:34 PM)

I don't have a problem with a condom ad, but when you make men look like pigs that is crossing the line. A woman should also take responsibility for her own well-being. If this ad was to make women look like gold-diggers, until they went and got a condom themselves it wouldn't be on the air at all.

John Doe, Tallahassee, Florida (Sent Thursday, June 28, 2007 4:35 PM)

Silly me - I never thought of sex as a RECREATIONAL SPORT. So tell me, if the female ends up pregnant - is she the winner or the loser in this SPORT????

Nancy - Cedar Rapids, IA (Sent Thursday, June 28, 2007 4:41 PM)

I haven't seen this commercial but it sounds a lot less creepy that the old "Trojan Man" spots on TV and the radio.

Ann, Dayton OH (Sent Thursday, June 28, 2007 4:49 PM)

The pigs aren't that bad.  My husband would love this commercial! The music is totally weird!  I liked it, it's creative, memorable, and gets the point across - exactly what advertising is supposed to do.  Anything is better than those Godaddy.com commercials.

Melissa, North Dakota (Sent Thursday, June 28, 2007 4:59 PM)

Excuse me!  We can be bombarded with half naked women 24/7, advertising everything from toothpaste to Tampax.  These ads are crammed down our throats, even during "family" programming; so what's wrong with calling a pig a pig?

Dorothy Huber, Olympia, Washington (Sent Thursday, June 28, 2007 5:00 PM)

There have been several good points here- but the basics are this; as was stated, sex is everywhere in ads (the deodorant commercial with half naked, large breasted women running on the beach; the E.D. ads; the burger commercials) and if you think about it, more than half (probably more like 75%) are those depicting women. I haven't heard of anyone this outraged about the deodorant commercials... Why should we be outraged about men being depicted as pigs and women being depicted as easy? The facts are the facts. Look at statistics; sex before marriage is an almost certainty, sex with multiple partners is as well. I truly believe that if a commercial that clearly bashes on both sexes (poor pigs excluded of course) can save some poor young couple from some of the embarrasment and harassment of buying condoms so they can do the safe and responsible thing, then GO FOR IT. Abstinence before marriage would be a wonderful thing, in a perfect world, but these people have got to look around and realize... that perfect world does not, and will not exist. Saving people from diseases is great, preventing unwanted pregancies and abortions is also great. Complaining because it offends your sense of rightness in the world? Not so great. Get over it. I believe in God too, but sex has been here since the dawn of time... it's a good thing. Not a dirty, hush-hush thing. Good for Trojan.  

Chels, Newton, IA (Sent Thursday, June 28, 2007 5:05 PM)

I think it isn't overwhelmingly clever, but if nothing else it's fresh and garners attention - obviously.

Abstinence is a great concept - but unfortunately (perhaps), it is a concept almost never fully realized.  In reality, vast numbers of people have sex as often as they can.  STD rates are soaring, and teen pregnancies (and often the resulting abortions or poor familial circumstances) abound.

A commercial like this will NOT make someone decide to just go have sex "because now it's 100% safe with a condom!"  That's... a bit silly.  Condoms are not failproof, for one thing (though the "1/6 fail" comment is balderdash; most failings are due to user error), and for another, this commercial is NOT selling the concept of sex.  It's selling the idea of being sophisticated - paired with using a (Trojan) condom - when having sex.

Making "men look like pigs" might rile some up, but I personally think that men who sleep around indiscriminately just to "sow their wild oats" fit this description nicely.  Now, my or someone else's definition of morality might say that "men are pigs" if they try to sleep with women AT ALL - but mainstream America doesn't think this way, and it's hardly useful to decry this commercial for promoting immorality by condoning *safe sex* as opposed to *much less safe sex.*

On the other hand, I think that an equally compelling commercial could be made urging WOMEN to carry around condoms as well.  This commercial is just particularly geared towards men, that's all.

Ben, Missoula, MT (Sent Thursday, June 28, 2007 5:07 PM)

I love the ad...to bad the networks will not run it. I think they will not run it because they are more afraid of another fine by the uptight FCC than they are of the uptight religious right?

Jay K, Fairfield CT (Sent Thursday, June 28, 2007 5:11 PM)

AHHH! Gretchen The people came to America to be free of GOVERNMENT oppression, NOT oppression from regular people! The constitution protects you from the GOVERNMENT forcing religion, not from religion being part of society!

I really enjoyed the post about how this post portrays any attempt to talk to a woman as an invitation for sex. While many times that may be the intent for men...to say that is the only reason a man would approach a woman in a bar is rather barbaric and immature. Keep in mind that a condom does not prevent all diseases (including AIDS) and doesn't even protect from pregnancy some of the time.

I am for educating people to know about the dangers of sex and how to protect themselves but I think this ad portrays our entire society in a TERRIBLE way. That said, they are a private company and they have a right to market their company as they see fit. I would be thrilled about an ad like this if I was in the their marketing team cause this is a PR bonanza. When you work in a business like condoms this kind of PR is exactly what you want!

Trevor Rasmussen, Chicago, IL (Sent Thursday, June 28, 2007 5:14 PM)

It is an awesome commercial, I think Trojan should take it a step further and do a scene in a gay bar with the pigs next.  Can you see 2 pigs buying condoms and turning into good looking guys?  That would rock.  And it would also influence those who live alternitive lifestyles to look into the safe sex factor as well.  Hopefully no one is offended by this posting, but my girlfriend thinks the ad is a good idea.  And though I am not a man, I see myself as a pig sometimes...

Maggie, Manhattan, Kansas (Sent Thursday, June 28, 2007 5:15 PM)

Um..it's a commercial.  Use condoms.  Get over it.

JTW (Sent Thursday, June 28, 2007 5:16 PM)



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