June 2007 - Posts
The image of a teenage boy beating up his own mother so he can steal money from her purse will not quickly fade from memory. Nor will the scene in which a young woman has sex in exchange for drugs -- which her boyfriend collects -- while she says, in a voiceover: “I love my boyfriend. We’ve been together since like eighth grade. He’s my best friend. He takes care of me.”
The Montana Meth Project isn’t aiming for subtle in the third wave of a TV, radio and print campaign designed to keep teens from even trying methamphetamines. After graphically showing kids what the addictive, destructive drug can do to their bodies, the campaign has turned its attention to how meth can lead you to abuse and exploit the people you care about.
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| Www.montanameth.org |
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News flash: Men are pigs.
OK, before all the men reading this get offended, let’s just get one thing straight: That’s coming from a condom company, not a woman’s magazine.
Trojan’s new ad campaign features a bunch of attractive women unhappily surrounded by a group of pigs. Literally. Sipping drinks and staring at the wall, the women try their best to ignore the pigs’ pick-up lines, until one of them heads over and buys a condom. Like the classic frog-to-prince transformation, the promise of safe sex turns Mr. Piggy into Mr. Hottie, and he gets the girl.
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| Trojan |
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